Sep30
Marketing today is unthinkable without automation and digitalization. It is increasingly more interconnected with technology and becomes part of it.
New technologies help marketing by providing automation, artificial intelligence and fast data analysis. All this allows to predict the behaviour of consumers, to build their psychological profiles and to track their interests and attitudes towards products that they use. Marketers can also track the reactions to any marketing strategy put into action. The key is doing a lot of experiments, because it is namely experimenting that can drive the new wave of success. As the pandemic has suddenly stricken us, for example, unexpected changes occur that have a strong impact on consumer behaviour. Every sharp turn that reality puts before us is a reminder that business must be constantly alert and in line with the needs of its customers.
Influencers become good assistant to marketers. Around the world, such people, who have their own channels of influence, give impetus to development. They are able to predict the future of industries and technologies, but they also have the power to move the world forward.
Influencers are business partners but they are not people who blindly advertise. They are already entering the role of a “controlling body”, as influencer marketing already has a tangible impact in areas, such as technology, science and everything related to consumption. In the transition to Industry 5.0 and Industry 6.0, where revolutionary new technologies are changing the reality, a good synergy between humans and machines will be vital. An exciting future awaits us. It is important that development happens at a well-measured pace, so that our human identity does not get lost.
Keywords: AI, Generative AI, Marketing
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