
Kelly Barner is a prolific writer and a highly visible thought leader with extensive experience creating live, pre-recorded, audio, and video content. In 2021, Kelly was selected as a member of the inaugural class of LinkedIn’s Creator Accelerator program, beating out thousands of other creators to earn one of 100 coveted spots.
Beyond being a creator, Kelly is an avid reader - partially for the joy of adding to her knowledge base but also because being informed on a wide range of topics is the best way to have engaging conversations with executive leaders. Natural, authentic conversations are the best source of raw material.
Available For: Authoring, Influencing
Travels From: Boston, MA
| Kelly Barner | Points |
|---|---|
| Academic | 0 |
| Author | 2460 |
| Influencer | 362 |
| Speaker | 48 |
| Entrepreneur | 51 |
| Total | 2921 |
Points based upon Thinkers360 patent-pending algorithm.
How a Former Karaoke Machine Manufacturer Shook the Freight Market
Tags: AI, Supply Chain
Scrapping the Ocean Fleet
Tags: Risk Management, Supply Chain, Transportation
When Enforcement Becomes a Freight Capacity Lever
Tags: Supply Chain, Transportation
The Proposed Coast-to-Coast Railroad Causing a National Debate
Tags: Mergers and Acquisitions, Supply Chain, Transportation
Maersk Dips a Toe in the Suez Canal
Tags: Risk Management, Supply Chain, Transportation
$400,000 Lobster Logistics Loss
Tags: Risk Management, Supply Chain
2025 Year-End Supply Chain and Supply Market Research Resource Trends Review
Tags: Procurement, Risk Management, Supply Chain
Safety Takes a Back Seat in Entry Level Driver Training
Tags: Risk Management, Supply Chain, Transportation
OceanGate and the Supply Base Behind the TITAN
Tags: Engineering, Procurement, Supply Chain
Creative Destruction: Calculating The Cost of Progress and Innovation
Tags: Entrepreneurship, Innovation, Transformation
Politics, Policy, and the Price of Semiconductor Progress
Tags: Manufacturing, Risk Management, Supply Chain
Hard Math: Cattle Costs v. Quarter Pounder Prices
Tags: Legal and IP, Procurement, Supply Chain
Tags: Procurement, Risk Management, Supply Chain
Supply Market Information & Research 2023
Tags: Generative AI, Procurement, Supply Chain
Coke's Supply Chain Is the Real Thing
Tags: Risk Management, Supply Chain, Sustainability
Why Bed Bath & Beyond’s supply chain wasn’t on Target
Tags: Procurement, Risk Management, Supply Chain
Can LEGO go green?
Tags: CSR, Supply Chain, Sustainability
The LEGO Sustainability Saga
Tags: CSR, Supply Chain, Sustainability
J. M. Smucker Can Have Their Cake and Eat It Too
Tags: Mergers and Acquisitions, Procurement, Supply Chain
Ideas = Innovation
Tags: Procurement, Risk Management, Supply Chain
Monopoly: Not Illegal to Have, Just Illegal to Keep
Tags: Legal and IP, Procurement
The Opportunity and Challenge of Services Procurement
Tags: Procurement
Hershey's Sweet Supply Chain Success
Tags: Business Continuity, Digital Transformation, Supply Chain
Resilience, Circularity, and Positive Work Environments
Tags: Supply Chain, Procurement
The Cold, Hard Facts About Cold Chain Logistics
Tags: Procurement, Supply Chain
Old Ideas, Enduring Truths: Adam Smith at 250
Tags: Procurement, Risk Management, Supply Chain
Five Supply Chain Predictions (With Zero Guarantees)
Tags: Procurement, Supply Chain
Gig Drivers, Union Tensions, and the UPS Business Model
Tags: Procurement, Supply Chain, Economics
Safety Takes a Back Seat in Entry Level Driver Training
Tags: Procurement, Risk Management, Supply Chain
Deploying Strategic Curiosity in Heavy Logistics
Tags: Construction, Supply Chain, Transportation
Intermodal at the Intersection of Industry, Government, and Trade
Tags: Supply Chain, Transportation
Dependence and Diversification: Inside the Soybean Standoff
Tags: International Relations, Supply Chain
Kodiak’s $2.5B Bet: The Business Model Behind Driverless Trucking
Tags: Autonomous Vehicles, Supply Chain, Transportation
Could 3D printing be the future of reshoring?
Tags: Agentic AI, Manufacturing, Supply Chain
How a Trade Mission Fueled a Trucking Firestorm
Tags: International Relations, Supply Chain, Transportation
Target Backs Off ‘Stores as Hubs’ Fulfillment
Tags: Business Strategy, Retail, Supply Chain
The Hidden Costs and Dangers of CDL Fraud
Tags: Supply Chain, Transportation
Carrots, Sticks, and the Future of the Apple iPhone
Tags: Manufacturing, Supply Chain
Cargo Theft Averages One Truckload per Hour in the U.S.
Tags: Digital Transformation, Risk Management, Supply Chain
China Built 1,000 Ships Last Year. The U.S. Built 8.
Tags: National Security, Procurement, Supply Chain
The GSA Declares War on Gobbledegook
Tags: Procurement
When Your Supply Chain Becomes a Bowl of Spaghetti
Tags: Procurement, Risk Management, Supply Chain
When the Last Inch Matters Most: Lessons in Hospitality and Leadership
Tags: Customer Experience, Procurement, Supply Chain
Rethinking Product Differentiation in a Commoditized World
Tags: AI, Procurement, Supply Chain
Legacy in Motion: FedEx Founder Fred Smith (1944 - 2025)
Tags: Innovation, Supply Chain, Transportation
Network Security in Transportation and Logistics: Simpler, Smarter, and More Secure
Tags: Cybersecurity, Supply Chain, Transportation
California: If We Can’t Ban the Truck, We’ll Bill the Warehouse
Tags: Supply Chain, Sustainability, Transportation
Million-Dollar Services Procurement Loophole
Tags: Procurement, Supply Chain
Preventing Disputes by Embracing Conflict
Tags: Procurement
Lobbying for Increased Empathy in Global Trade
Tags: Procurement, Supply Chain
Tags: Digital Transformation, FinTech, Supply Chain
Procurement at a Crossroads
Tags: Digital Transformation, Supply Chain, Procurement
Supply Market Intelligence for Procurement Professionals
Tags: Supply Chain, Procurement
Your Leadership Legacy: Becoming the Leader You Were Meant to Be
Tags: Coaching, Leadership, Management
Making the Case for Sourcing Optimization
Tags: Analytics, Procurement, Supply Chain
Dive deeper into Procurement Data Ecosystems
Tags: Analytics, Digital Transformation, Procurement
General Manager
Tags: Procurement
Palambridge
Tags: Procurement
Buyers Meeting Point
Tags: Entrepreneurship, Procurement, Supply Chain
LinkedIn Podcast Network
Tags: Innovation, Procurement, Supply Chain
Tags: Supply Chain
Top 7 Inspiring Women B2B Influencers to Follow in 2021
Tags: Diversity and Inclusion
Top 5 Procurement Influencers
Tags: Leadership, Procurement, Supply Chain
Dream Big Global 2020
Tags: Procurement, Leadership, Business Strategy
Tags: Careers
The PinLeader podcast with Dr. Shanda Gore
Tags: Leadership, Procurement, Supply Chain
What Procurement Really Wants: 6 Ways Sales Leaders Can Win Strategic Deals
Tags: Coaching, Procurement, Sales
Tags: Leadership, Procurement, Supply Chain
According to the Next Gen Rebels, this is what Procurement will look like in 2024
Tags: Procurement, Risk Management, Supply Chain
Dial P for Procurement / Kelly Barner / Podcaster and fellow CAP member
Tags: Procurement, Supply Chain, Sustainability
Learning from Leading Experts: Kelly Barner
Tags: Diversity and Inclusion, Procurement, Supply Chain
Opportunities for procurement in uncertain times
Tags: Procurement, Risk Management, Supply Chain
The Procurement Show Meets Kelly Barner
Tags: Procurement, Risk Management, Supply Chain
The ProcureTech Podcast: The View on Tech from Both Sides
Tags: Innovation, Procurement, Supply Chain
Boeing Australia Uses Relational Contracting With Indigenous Businesses
Tags: Diversity and Inclusion, Procurement, Supply Chain
eCommerce Master Plan Episode 400: Supply Chain Crisis – Solved
Tags: Procurement, Risk Management, Supply Chain
Learning to Hang in There: Walking an Unexpected Professional Path with Kelly Barner
Tags: Diversity and Inclusion, Procurement, Supply Chain
Accelerating the Conversation About #SupplierDiversity w/ Kelly Barner
Tags: Diversity and Inclusion, Procurement, Supply Chain
The Strategic Importance of SLM – From Tadpole to Frog
Tags: Procurement, Supply Chain
An Interview on Learnings From Podcasting on Supply Chain and Procurement with Kelly Barner
Tags: Customer Experience, Procurement, Supply Chain
SAP #SAPPHIRENOW Procurement and Supply Chain After Party
Tags: Business Strategy, Procurement, Supply Chain
TEKTOK Digital Supply Chain Podcast: The Bounce Back Begins
Tags: Digital Transformation, Procurement, Supply Chain
Communicating procurement's value for better relationships, results and business impact
Tags: Digital Transformation, Procurement, Risk Management
Unmuted: 600 Down with Supply Chain Now
Tags: Supply Chain, Procurement, Business Strategy
A Celebration of International Women's Day 2021
Tags: Diversity and Inclusion, Entrepreneurship, Leadership
Supply Chain Trends and the Future of SCM in 2021
Tags: Business Continuity, COVID19, Supply Chain
The Sourcing Hero podcast episode 14: Embracing a Big Picture Mindset featuring Kelly Barner
Tags: Digital Transformation, Procurement, Supply Chain
The Brave New World of Procurement: Kelly Barner Shares Insights From 2020 & What's New in '21
Tags: Business Strategy, Procurement, Supply Chain
Procurement Priorities & Challenges: Kelly Barner with Buyers Meeting Point
Tags: COVID19, Procurement, Supply Chain
Tags: CSR, Healthcare, Supply Chain
The 5 Most Expensive Mistakes AP Can Make – And How To Avoid Them
Tags: Digital Disruption, Management, Procurement
Automation Deployment And Change Management Best Practices
Tags: FinTech, Procurement, Change Management
Brewing Uncertainty: The Coffee Supply Chain Shock
Tags: Procurement, Risk Management, Supply Chain
The Panama Canal Power Struggle
Tags: International Relations, Supply Chain, Transportation
How iRobot’s Supply Chain Became Its Last Resort
Tags: Manufacturing, Robotics, Supply Chain
National Security Starts in the Supply Chain
Tags: International Relations, Procurement, Supply Chain
How a $3M Company Destroyed $17B in Freight Market Value
Tags: AI, Supply Chain
Sanctioned at Sea: Addressing the Shadow Fleet
Tags: Risk Management, Supply Chain, Transportation
Freight Capacity v. Paperwork & Politics
Tags: Supply Chain, Transportation
One Railroad to Rule Them All? Inside the Union Pacific–Norfolk Southern Merger
Tags: Mergers and Acquisitions, Supply Chain, Transportation
Cautious Optimism in the Suez Canal
Tags: Risk Management, Supply Chain, Transportation
Tracking the Logistics of a $400K Lobster Heist
Tags: Risk Management, Supply Chain
Enlightenment Thinking in an Age of Disruption
Tags: Digital Disruption, Supply Chain
Incoming! 10 Supply Chain Predictions for 2026
Tags: Procurement, Supply Chain
Is Supplier Collaboration GE Appliances’ Secret Weapon?
Tags: Manufacturing, Procurement, Supply Chain
UPS Gambles on Gig Workers
Tags: Procurement, Supply Chain
Rubber Stamped CDL Regulations
Tags: Risk Management, Supply Chain, Transportation
OceanGate and the Supply Base Behind the TITAN
Tags: Engineering, Procurement, Supply Chain
Asset Optimization Isn’t a Destination – It’s a Discipline
Tags: Construction, Supply Chain, Transportation
Inside the 2025 Nobel Prize in Economics: Harnessing Creative Destruction
Tags: Entrepreneurship, Innovation, Transformation
Intermodal by Design: How Coordination Drives Efficiency
Tags: Supply Chain, Transportation
The Soybean Economy: What’s at Stake in the U.S.–China Trade Talks
Tags: International Relations, Supply Chain
Kodiak’s Road to IPO: AI, Defense Contracts, and the Future of Autonomous Trucking
Tags: Autonomous Vehicles, Supply Chain, Transportation
Reimagining Reshoring With the Help of 3D Printing
Tags: Agentic AI, Manufacturing, Supply Chain
Rewiring Operating Models for an Unpredictable Future
Tags: Procurement, Risk Management, Supply Chain
Truck Drivers, Trade Deals, and Denials: Sorting Fact from Fiction in Nebraska
Tags: International Relations, Supply Chain, Transportation
Target Steps Back from ‘Stores as Hubs’ Digital Fulfillment
Tags: Business Strategy, Retail, Supply Chain
LinkedIn Creator Accelerator Program
Tags: Diversity and Inclusion, Procurement, Supply Chain
Tags: Supply Chain
Aligning Intent And Investment To Build (The Right) Procurement Capabilities
Tags: Digital Transformation, Leadership, Procurement
SIL Podcast: High-Stakes Procurement w/ Kelly Barner
Tags: Digital Transformation, Procurement, Supply Chain
Negotiating for the Unknown: Buying Emerging Technologies
Tags: AI, Emerging Technology, Procurement
AOP Introducing... SimpliContract
Tags: AI, Digital Transformation, Procurement
Supply Chain Today and Tomorrow with Mike Griswold: Musical Tour of Modern Supply Chain
Tags: Procurement, Risk Management, Supply Chain
Supplier Diversity Responsibility, Accountability & Advocacy featuring Ayesha Simons with Colgate-Palmolive
Tags: Diversity and Inclusion, Procurement, Supply Chain
The Supply Chain Buzz for December 5, 2022
Tags: Procurement, Supply Chain
Delivering on the Promise of Procurement with Industry Veteran Len DeCandia
Tags: Procurement, Risk Management, Supply Chain
Managing Pfizer’s Final Mile: Patients, featuring Jim Cafone from Pfizer
Tags: COVID19, Procurement, Supply Chain
The Supply Chain Buzz for August 1st: Dial P for Procurement Edition
Tags: Procurement, Risk Management, Sustainability
The Supply Chain Buzz for June 6th Featuring Mike Griswold with Gartner
Tags: Risk Management, Supply Chain, Sustainability
The Supply Chain Buzz for May 9th with Greg White and Kelly Barner
Tags: Metaverse, Procurement, Supply Chain
Preparing for the Uyghur Forced Labor Prevention Act and Regulations Featuring Constantine Limberakis with riskmethods
Tags: Procurement, Risk Management, Supply Chain
Looking at Risk Up Close, an Interview with Ukrainian Procurement Professional Maryna Trepova
Tags: Procurement, Risk Management, Supply Chain
Boots on the Ground in Shanghai, China feat. Jeffrey Goldstein, President of ONWARD Global
Tags: Procurement, Supply Chain, Sustainability
Tags: Procurement, Risk Management, Supply Chain
Tags: Diversity and Inclusion, Procurement, Supply Chain
Key Takeaways from the Gartner Supply Chain Symposium/Xpo 2021 - EMEA
Tags: Procurement, Supply Chain, Sustainability
P is Also for Payments and (Credit Card) Processing with Jim Luff and Kris Lance
Tags: Management, Procurement, Supply Chain
Thursday Futures – The Future of Digital Business with Kelly and Kevin, Featuring Joshua Miller with Fund Black Tech
Tags: Diversity and Inclusion, Procurement, Supply Chain
Delivering an Experience that Builds Strong Relationships
Tags: Customer Experience, Procurement, Supply Chain
Move Faster, Save More, and Look Better Doing It! With Anthony Clervi and Kris Lance from Una
Tags: Procurement, Sales, Supply Chain
Where Supply Chain, Logistics, and the Fine Art World Collide
Tags: Procurement, Supply Chain
The North Face Dilemma – What is your supply chain made of?
Tags: Procurement, Public Relations, Supply Chain
Dial P for Procurement: The Intersection of International Culture and Talent in Procurement
Tags: Diversity and Inclusion, Procurement, Supply Chain
Collaborating with Suppliers Through Challenging Times
Tags: Business Continuity, Procurement, Supply Chain
Approaching Procurement with a Growth Mindset - A Dial P for Procurement Interview
Tags: Leadership, Procurement, Supply Chain
Telling a Human Story About Digital Procurement Transformation
Tags: Digital Transformation, Procurement, Supply Chain
Recommended Procurement Webinars Nov 9-13: Valuable Supplier Relationships, Seismic Change, S2P Digital Transformation
Tags: Digital Transformation, Management, COVID19
Recommended Procurement Webinars Nov 2-6: Mid-market Digital Transformation, Industries in 2021, and Supply
Tags: Digital Transformation, Supply Chain, Procurement
Recommended Procurement Webinars Oct 19-23: Third Party Risk, Lasting Supplier Diversity, Resilience v. Immunity
Tags: Procurement, Risk Management
Recommended Webinars September 14-18: Post-Crisis Procurement, Customer-Driven Digitalization, Food Supply
Tags: Digital Transformation, Supply Chain
Recommended Webinars September 7-11: AI for Contract Analytics and Chasing Tail Spend
Tags: Emerging Technology, Supply Chain, Procurement
Recommended Procurement Webinars June 15-19: Best Practices for Uncertain Times, Increased Resilience, Flattening the Cost Curve
Tags: Procurement
Recommended Webinars June 8-12: Outlook 2000, Resilient Companies, and Aligned Procurement
Tags: Supply Chain, Procurement
Recommended Webinars June 1-5: Managing Supplier Risk and Embracing Automation
Tags: Supply Chain, Procurement, RPA
Recommended Webinars May 25-29: Collaborate to Win, Manufacturing Resilience, and Virtual Procurement
Tags: Innovation, Supply Chain, Procurement
Recommended Procurement Webinars May 18-22: Risk, Resiliency, and Agility
Tags: Procurement, Agile, Risk Management
Recommended Procurement Webinars April 27-May 1: A Crucial Coalition, Unlocking Strategic Value, CPO Rising 2020
Tags: Procurement
Tags: Procurement, Risk Management, Supply Chain
Tags: Supply Chain, Procurement, Leadership
Sourcing in 2022: Juggling Disruptions, Sustainability & Modernization
Tags: Sustainability, Procurement, Leadership
Introducing Dial P for Procurement
Tags: Business Continuity, Procurement, Supply Chain
Cost Containment - Even More Important in a Post Covid World
Tags: Supply Chain, Procurement, COVID19
Tags: Supply Chain, Procurement, COVID19
Tags: Supply Chain, Procurement, Management
The Road to a Successful Compliance Technology Purchase
Tags: Management, Procurement, Risk Management
Procurement and supply chain: Today's most crucial coalition
Tags: Procurement, Risk Management, Supply Chain
Category Management: Overcoming Barriers to Sources of Value and Innovation in Your Supply Base
Tags: Digital Transformation, Procurement, Supply Chain
The Procurement AI Gameplan Workbook
Tags: AI, Digital Transformation, Procurement
Boosting Supplier Performance with 360° Information
Tags: Big Data, Digital Transformation, Procurement
Date : October 25, 2024
Date : October 25, 2023
Date : October 18, 2021
Date : September 29, 2020
Date : September 25, 2020
The AI Whitepaper That Shook $17.4 Billion Out of the Freight Industry
In February of 2026, a company that got its start as a manufacturer of karaoke machines managed to destroy $17.4 Billion in freight market value in under 24 hours.
Their solution, SemiCab, is an AI-enabled technology that promises to reduce wasted freight miles. They released a whitepaper explaining the model and the potential benefits - and turned the freight market upside down.
They may only be a $3 Million company, and they may not have any U.S. based customers, but that didn’t matter.
Listen here: https://artofprocurement.com/blog/supply-how-a-3m-company-destroyed-17b-in-freight-market-value
Dropping ‘Deadhead’ Miles
If SemiCab can really solve the waste associated with carriers running “deadhead” or unused miles, freight companies could find themselves operating at nearly 100% capacity without adding drivers or purchasing additional equipment. The problem is, it would also commoditize freight services and erase any pricing leverage the companies might hold.
Deadhead miles are not a new problem - or a small one.
As CNBC reported, trucks are driving empty nearly one out of every three miles. That leads to the loss of over $1 Trillion in potential freight spending each year. (Source: https://www.cnbc.com/2026/02/12/trucking-and-logistics-stocks-tumble-on-release-of-ai-freight-scaling-tool.html)
When Forbes interviewed Algorhythm CEO Gary Atkinson about the model and its potential economic impact, he said, “In trucking, especially food, inefficiency is invisible because it’s diluted. You’re spreading the cost across millions of grocery items, so no one sees the waste directly. But consumers still pay for it.” (Source: https://www.forbes.com/sites/daphneewingchow/2026/01/31/how-an-airline-analogy-is-reframing-the-cost-of-food/)
How could a change that sounds like great news be such bad news for carriers?
Multi-Industry Disruption
Logistics is not the only industry that has been hit by an AI-fueled optimization shock in recent weeks. Software and commercial real estate have seen similar dynamics.
CNBC reported that software firms, “once valued for their sticky subscriptions and dependable renewals are now under scrutiny as AI threatens to automate workflows, squeeze pricing, and lower the barriers for new rivals to enter the market.” The Financial Times described a broad two-week period of elevated AI-related trading volatility, with investors “selling first and asking questions later.” (Sources: https://www.cnbc.com/2026/02/04/software-stocks-plunge-us-ai-disruption.html, https://www.ft.com/content/d52b97ba-8199-4877-b210-e7575cbdcaf2)
Established companies and their CEOs are giving up easily. Most of them are trying to stay positive (at least publicly) about the impact of AI on their business models, market share, and profitability.
CBRE is the world’s largest commercial real estate services and investment firm. Their CEO, Bob Sulentic insists that his team can create value despite the disruption of AI: “We’ve become quite confident that that business really is driven by this strategic creative thinking that our brokers do. [...] And we think that’s going to continue to be the case, and we haven’t seen any evidence to the contrary.” (Source: https://www.cnbc.com/2026/02/12/office-real-estate-stocks-tumble-as-ai-disruption-casualties-in-the-stock-market-grow-by-the-day.html)
C.H. Robinson released a similar statement in the aftermath of the February 12th freight market selloff: “We believe AI will only continue to strengthen our performance and widen our competitive moat.” (Source: https://www.wsj.com/business/logistics/meet-the-former-karaoke-company-that-sank-trucking-stocks-018ddde1?st=21WjbA)
No well-run company is ignoring the potential impact of AI, whether positive or negative. Scale, experience, relationships, and data still matter, but if markets are going to undergo these serious swings in response to relatively straightforward marketing content, we’re in for a very bumpy ride.
But will it work?
Reaching 100% capacity utilization would ultimately redistribute uncovered value across the freight ecosystem. If it uncovers that value all at once because the optimization is driving at the speed of AI, the effect can clearly be destabilizing without having shown any results.
As The Wall Street Journal noted in their coverage of this story, “SemiCab founder and CEO Ajesh Kapoor said the firm is facilitating thousands of loads a month in India. By comparison, C.H. Robinson manages more than 100,000 shipments a day.” (Source: https://www.wsj.com/business/logistics/meet-the-former-karaoke-company-that-sank-trucking-stocks-018ddde1?st=21WjbA)
When you look at the disruption in that context, it seems like maybe people are putting too much faith in the ability of AI to drive results and maybe not asking enough questions about whether it will work at scale.
In my opinion, the SemiCab whitepaper went viral because someone figured out they were linked to a karaoke manufacturer. That is just quirky enough to seize everyone’s imagination. But does the SemiCab solution work?
We will have to wait to get the answer to that question.
As Brendan Hopkins, investor relations for Algorhythm said, “No publicity is bad publicity.” He was certainly right under the circumstances. (Source: https://www.wsj.com/business/logistics/meet-the-former-karaoke-company-that-sank-trucking-stocks-018ddde1?st=21WjbA)
Tags: AI, Supply Chain, Transportation
Testing Suez: Economics Are Driving Carriers Back Into the Red Sea
In late 2023, one of the most important arteries of global trade didn’t just become dangerous. It became functionally unusable.
After Hamas’ October 7th attack on Israel, Houthi militants began targeting commercial vessels in the Red Sea. What began as attacks on Israel-linked ships quickly expanded into something far less selective: virtually anything that moved. Confidence in the Suez Canal, which typically carries roughly 10 to 12 percent of global seaborne trade, eroded almost overnight.
Carriers diverted thousands of vessels around the Cape of Good Hope, adding roughly 3,300 nautical miles and about 10 days to each Asia–Europe voyage. The longer route meant higher fuel burn, slower asset turns, and mounting costs across fragile supply chains, but it also offered safety. The industry adapted, but at a steep operational price.
Now, Maersk is cautiously testing a return to the Suez Canal and the world is watching.
On January 11–12, 2026, the U.S.-flagged Maersk Denver completed a two-day transit through the Bab el-Mandeb Strait and the Red Sea, following a similar passage by Maersk Sebarok in December 2025.
Maersk described the voyage as an “additional sailing,” emphasizing a gradual, “stepwise approach” to any broader return. Its statement stressed that safety measures were applied and that customers with cargo onboard were informed directly. (Whether those customers were informed before or after the passage was not part of the statement.)
The return is not being driven by sudden stability. It is being driven by economics.
Global ocean capacity currently exceeds demand. U.S. import volumes have softened, freight rates are under pressure, and carrier profits are tightening. The Suez route spans roughly 8,500 nautical miles and takes about 26 days, compared to approximately 11,800 miles and 36 days via southern Africa. Shorter voyages reduce fuel costs and improve vessel utilization — powerful incentives in a weak rate environment.
Geopolitical risk, however, has not disappeared. Iran continues to support the Houthis, even as domestic unrest complicates Tehran’s external posture. Since October 2023, Houthis have targeted more than 100 merchant ships. They sank four, seized one, and killed eight seafarers, according to gCaptain. Red Sea traffic remains roughly 60 percent below pre-crisis levels.
Even a broader reopening would carry side effects. BIMCO’s Niels Rasmussen has warned that returning to shorter routings could reduce overall ship demand by about 10 percent by releasing excess capacity back into the market. When Maersk announced it would restart Suez Canal usage on its MECL service beginning January 26, its share price fell roughly 5 percent. The market understands the risk of return and also of releasing additional ocean freight capacity.
Other carriers remain cautious. CMA CGM has conducted limited Suez transits when conditions allowed, while Hapag-Lloyd has said it is not currently planning a return. As Trans.INFO observed, isolated sailings do not equal a reopened corridor — the Red Sea is being tested, not trusted.
For supply chain leaders, that distinction is critical. Economic pressure may reopen the chokepoint, but the fragility that closed it remains.
Tags: Risk Management, Supply Chain, Transportation
Tariffs, Data, and the Complexity of Compliance
GE Appliances has earned largely positive headlines in recent years for its reshoring strategy. The company has invested heavily in renovating and expanding domestic manufacturing facilities while also working to rebuild partnerships with U.S.-based suppliers. Those efforts were already underway when Trump Administration tariffs took effect; while tariffs didn’t change GE Appliances’s direction, they did accelerate the pace of investment.
In the middle of this reshoring momentum, however, GE Appliances found itself under scrutiny. Whirlpool, a competitor in the home appliance space, raised concerns about how GE Appliances—and two other manufacturers—were managing the cost of tariffs. Whirlpool alleged that GE Appliances was underreporting the value of certain imported appliances, thereby reducing customs duties owed without passing savings on to consumers.
The Allegations
Whirlpool’s claims were based on publicly available customs data and its understanding of competitor manufacturing footprints. According to Whirlpool, starting in June there were sharp drops—ranging from 50 to 90 percent—in declared per-unit import values for certain appliances, including garbage disposals from China, gas ranges from Thailand, and front-load washers from South Korea.
As reported by the New York Post, consumer prices for those appliances did not fall alongside the reported import values. If accurate, such discrepancies would suggest customs violations and pose serious reputational risk for a legacy American manufacturer. Although Whirlpool did not file a formal complaint, it shared its analysis with federal officials, triggering further review.
Customs brokers and U.S. Customs and Border Protection ultimately concluded that the anomalies were more likely the result of data-entry errors than fraud. After steel tariffs took effect, changes in reporting processes led some brokers and importers to unintentionally overstate quantities, which in turn made per-unit values appear artificially low. Some data has since been revised, though Whirlpool maintains that sharp valuation drops remain.
GE Appliances’s Response
GE Appliances responded forcefully, emphasizing its commitment to customs compliance and disputing Whirlpool’s analysis. The company noted that Whirlpool accused it of importing a type of dryer it does not produce, calling the underlying data into question.
“We value competition and believe it is good for U.S. consumers,” GE Appliances said in one statement, “but this attack from Whirlpool looks like frustration over their own lagging performance.” In another, the company criticized Whirlpool for misusing customs data and attempting to “weaponize it for competitive advantage.”
Spotlight or Searchlight?
GE Appliances’s reshoring efforts remain significant. The company has invested billions in U.S. plants, strengthened domestic supplier ecosystems, partnered with universities, and leaned into automation to boost productivity. At the same time, Whirlpool’s allegations underscore an uncomfortable reality: bold strategic moves invite scrutiny.
Reshoring does not insulate companies from the pressures of global trade policy, enforcement risk, or competitive tactics. Whether this episode proves to be a distraction or a defining test, GE Appliances’s experience highlights how visibility cuts both ways. For procurement and supply chain leaders, it is a reminder that rebuilding domestic manufacturing at scale requires not just investment and vision, but resilience under the spotlight.
Tags: Procurement, Supply Chain
Built to Fail? The OceanGate Supply Chain Story
On June 18, 2023, the OceanGate TITAN imploded on the way to the Titanic wreck site, killing all five passengers, including OceanGate CEO Stockton Rush.
OceanGate never planned to design and construct their own submersible, but they found that no other company could build exactly what they needed. That left them with no other option but to create their own, and they started by buying and modifying existing craft.
The ANTIPODES, used from 2009-2013, was a purchased, steel hulled submersible that OceanGate quickly discovered was never going to be able to reach the Titanic.
The CYCLOPS 1, another purchased steel hulled craft formerly known as the LULA’500, was more expensive, but it still wasn’t fit for the company’s purpose.
The CYCLOPS 2, which would eventually become known as the TITAN, was the first submersible that OceanGate took the lead on. It had 2 hulls, and each hull had a different supply base. Both hulls failed in the end.
Hull 1 was used from 2018 to 2019 when it had to be retired from service because it cracked. OceanGate worked with Spencer Composites, to build the submersible’s carbon-composite cylinder. They were the only company in the world that had already made a carbon fiber hull for a manned submersible.
When that hull failed, OceanGate began working on a second hull for the TITAN and built a new supply network of less experienced suppliers to do so. Hull 2 was in service from 2021 until the end in 2023.
All innovation has to be counterbalanced with ethics - and, ideally, transparency.
Did OceanGate’s suppliers know that the manufacturing challenges they were struggling to overcome would ultimately lead to the fatal dive? In retrospect, OceanGate was clearly pushing past the warning signs, but did the suppliers do the same?
The mere mention of ‘governance’ often makes people roll their eyes in boredom, but in this case, due diligence might have saved lives. Sometimes the most important thing a supplier can do, the most valuable contribution they can make, is to slow things down. Even if they do so for the sake of self-preservation, others can benefit.
Many members of the OceanGate leadership team walked away once they could no longer stand by the company’s choices. They were drawn to the team by the opportunity to do something new and push boundaries - but within certain limits, such as reverence for safety.
Innovation is not just about who moves first. It is about who operates safely, sustainably, and with integrity.
OceanGate’s suppliers didn’t go down with the TITAN, but their work did. Five human beings were lost along with years’ worth of work and investment. The implosion of the submersible wasn’t just physical; it was a collapse of oversight, communication, and shared accountability.
No innovation is worth pursuing if the supply base can’t safely support it, or if decision makers have to look the other way in order to achieve their objectives.
Listen to the full episode of Art of Supply here: https://artofprocurement.com/blog/supply-oceangate-and-the-limits-of-supply-base-innovation
Tags: Procurement, Risk Management, Supply Chain
How Soybeans Became a Geopolitical Power Play
Soybeans may be bland eating, but they spice things up in global trade conversations all the time.
As one of the most critical crops exported from the United States to China, they often become the flash point in trade talks, whether tariffs are on the table or not. China has wisely diversified their sources of soybeans over the last couple of decades to reduce their reliance upon the United States. This reduces the leverage of the U.S. - and U.S. soybean farmers - every time words fail and demand is withheld.
Brazilian soybean exports to China surged to 70 percent in 2012. They hit a peak of 82 percent in 2018, during the U.S.-China trade war. In 2013, Brazil passed the U.S. to become the world’s largest exporter of soybeans thanks to China’s demand. This year, China is buying even more soybeans from Brazil than they usually would, as part of their effort to resist buying from U.S. sources.
But Brazil isn’t the only soybean competition the U.S. faces on the world stage. Argentina is in the mix as well.
In October, Argentina announced that they would cut their export taxes on soybeans and other grains for a short, 3-day window. During that time, China made huge purchases from them. At first glance, all is fair in love and war - why shouldn’t Argentina seize the opportunity?
Many U.S. businesses would like to reshore manufacturing production to the United States, or at least move it out of China.
Ironically, China used to be the world’s biggest producer of soybeans. Somehow, the United States managed to get that away from them - until 2013 when Brazil took the lead with China’s help.
According to a History of Soybean Production and Trade in China (1949-1980s), in 1933, China and Manchuria (an independent nation at the time) produced 87 percent of the world’s soybeans. Production plummeted in the late 1950s and 1960s as Chinese society was reorganized again and again. China first imported soybeans from the U.S. in 1977, and after that, they were a net importer of soybeans every year but one.
Ironically, 2025 has been a great production year for U.S. soybean farmers, so they have more than their usual crop to try and sell or store. What will happen to these producers long term?
Farmers and industry representatives, as well as members of the Trump Administration are traveling the world, trying to find demand to close the gap created by China’s decision to walk away. Ironically, China’s decision to buy predominantly from Brazil has driven up the cost of their soybean supply, so the U.S. may be able to present itself as a cost competitive alternative.
Others have floated the idea of biomass-diesel production, turning soybean byproducts into fuel, but it will take years for demand to rise to the point where it cancels out China’s demand, if it is possible at all.
This is ultimately a matter of supply, demand, and covering your backside. China recognized that they were overly dependent on the U.S. for soybeans, and took active steps to develop new markets for themselves to buy from. Whether the U.S. recognized they were overly dependent on China’s demand or not, they didn’t take the same active steps. That has left not just farmers, but fertilizer producers, farming equipment manufacturers, and transportation providers all hanging in the lurch.
Tags: Supply Chain
Target Pulls Back on “Stores as Hubs” Strategy as Omnichannel Dreams Falter
Between 2015 and 2017, major retailers rode the wave of what became known as omnichannel shopping. Consumers wanted freedom: the ability to shop in-store or online, to pick up at the curb, have items delivered, or receive regular parcel shipments.
For retailers, it was both an opportunity and a logistical puzzle. Integrating inventory, data, and delivery options seamlessly promised profits—but demanded precision. According to research published in the Harvard Business Review, omnichannel customers spent 4% more per in-store visit and 10% more online than single-channel shoppers. With each additional channel used, in-store spending rose even higher.
That data spurred ambitious experiments across the industry. Among them: Target’s “stores as hubs” initiative. Beginning in 2017, the retailer poured $7 billion into transforming the backrooms of its stores into fulfillment centers for online orders. The move was hailed as a cost-efficient alternative to warehouse shipping—Target estimated store-based fulfillment was 40% cheaper.
But after years of investment, the program is being wound down. Target has confirmed plans to scale back the initiative in 30 to 40 markets after testing a rollback in Chicago earlier this year.
Despite shipping 96% of online orders from stores, the numbers tell a sobering story. Target’s stock has fallen more than 60% since its late-2021 peak, and sales have stagnated for four years. Executives cite inflation and tariffs, but employees point to burnout from balancing in-store work with online order fulfillment.
Stores have struggled to keep shelves stocked, and customer service has suffered. Incoming CEO Michael Fiddelke told investors during the Q2 2025 earnings call that inventory reliability is improving and technology will play an even larger role ahead.
Industry analysts say Target’s retreat underscores a broader truth: omnichannel strategies only succeed when execution matches ambition. The next frontier—unified commerce—aims to bridge the gap. But for now, Target’s bid to be “all things to all shoppers” may have stretched the brand too thin.
Tags: Customer Experience, Retail, Supply Chain
China Outpaces U.S. in Shipbuilding: 1,000 to 8
In April, President Trump signed an Executive Order titled Restoring America’s Maritime Dominance. The EO is aimed at reducing U.S. dependence on foreign-built ships. Because this is a matter of national security, federal agencies must deliver a Maritime Action Plan by November 5, 2025.
The scale of the challenge is stark. According to the U.S. Navy’s own data, China has 232 times America’s shipbuilding capacity. In 2024, China built over 1,000 commercial vessels, while the U.S. produced just eight. China also manufactures 80% of ship-to-shore cranes and 96% of shipping containers used in the U.S., while domestic production of both sits at zero.
Shipbuilding is capital-intensive, and America’s labor shortages and slow procurement process will make recovery difficult. As the saying goes, “Having a friend with a boat is better than owning a boat.” Reliance on others has left the U.S. vulnerable both militarily and commercially - it is no longer enough to have a friend with a boat.
China’s edge stems in part from their Military-Civil Fusion strategy. This approach integrates civilian and defense shipyards to accelerate and optimize the output of both markets. As the Center for Strategic & International Studies (CSIS) noted, “This expansion is largely facilitated by China’s extensive network of dual-use shipyards, which simultaneously produce both commercial vessels and advanced warships.”
China is able to share costs, spread technology, and sustain growth across both sectors. By contrast, the U.S. has struggled to attract private capital into military shipbuilding, though some see future potential in such public-private partnerships.
Meanwhile, Beijing is consolidating their capabilities. In August, two state-owned giants merged to form the China State Shipbuilding Corporation (CSSC) in a $16 billion deal. They immediately controlled 17% of global market share. According to CSIS, “China’s largest state-owned shipbuilder built more commercial vessels by tonnage in 2024 than the entire U.S. shipbuilding industry has built since the end of World War II.”
Both parties in Washington agree the gap is a problem. Whether that consensus is enough to narrow it remains to be seen, but our supply chains have no time to lose.
Tags: Risk Management, Supply Chain, Transportation
Unreasonable Hospitality, Unforgettable Management Lessons
One of my guilty pleasures is the TV show Bar Rescue. I think Jon Taffer is brilliant, even with all the shouting. The way he storms into a failing bar and turns it around feels like ‘operations theater.’ He brings a scientific approach to running a restaurant: food cost percentages, profit margins on mixed drinks versus bottled beer, benchmarking against local income levels. If you don’t know those numbers, you’re not truly managing your business.
And yet, even with Taffer’s systems and publicity, most “rescued” bars fail. That got me thinking: can a business truly be cost-effective, operationally sound, and customer-friendly, all at once?
That question came back to me when I picked up a copy of Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara. Guidara’s story is about Eleven Madison Park, a New York fine-dining restaurant that rose from being ranked 50th in the world to #1 in 2017. Their journey wasn’t just about the food; it was about vision, systems, guest experience, and leadership.
Vision and Systems
In 2010, Guidara and his chef-partner, Daniel Humm, attended the World’s 50 Best Restaurants ceremony. They came in dead last but they left with a vision: We will become number one.
Unlike many fine-dining establishments that focus solely on the food, Eleven Madison Park focused equally on the dining room experience and the people and systems that supported it. They developed processes for everything, including hand signals between staff to avoid interrupting guests, precise timing for delivering checks without making customers feel rushed, and careful employee onboarding methods to ensure consistency.
That obsession with systems translates perfectly to operational roles. Process discipline isn’t just about efficiency—it’s about freeing up capacity to focus on the small touches that elevate the experience for stakeholders and customers.
The 95-5 Rule
One of Guidara’s early insights came before Eleven Madison Park, when he ran a gelato cart at New York’s Museum of Modern Art. He insisted on buying tiny, imported blue spoons that he described as “preposterously expensive” but perfect for the guest experience.
He justified the splurge with his 95-5 rule: manage 95 percent of costs with ruthless efficiency, and reserve 5 percent for purposeful extravagance. That 5 percent can have an outsized impact on the customer’s perception.
For procurement, this idea could win over budget-resistant stakeholders. Imagine telling marketing, “If we manage 95 percent of your spend tightly, we can give you 5 percent to spend almost foolishly—but with intent.” It reframes savings as a path to delight rather than deprivation.
What Unreasonable Hospitality Really Means
Early in the book, Guidara writes about a guest who kept leaving his table to feed a parking meter. A staff member quietly took over the task so the guest could enjoy his meal uninterrupted. That spirit of anticipating needs became deliberate. Guidara began training staff to look for moments to surprise and delight.
In business, unreasonable hospitality doesn’t have to be elaborate. It might be carving out time to brainstorm with a stakeholder or giving a supplier unexpected positive feedback. The key is creating systems that handle 95 percent of the routine work, leaving space for creative, human touches.
Excellence in the “Last Inch”
I see Guidara’s “last inch” in hospitality as being just like the “final mile” in a supply chain. After all the planning, sourcing, cooking, and plating, if a server sets the dish down carelessly, the moment is diminished. We have to slow down and get it right.
As he says, “Excellence is the culmination of thousands of details executed perfectly.” And that pursuit can be uncomfortable. Most people won’t have the persistence to sustain it. But for those who do, it can become a defining competitive advantage.
Resilience Through Adversity
The 2008 recession forced Eleven Madison Park to make hard choices.They switched to less expensive chef hats, offered affordable lunches, and cut costs without hurting the guest experience. Ironically, the lunches brought in younger diners who would later become loyal customers.
They also weathered bad reviews by absorbing the emotional hit and then redirecting their energy into improvement. This is a leadership skill in any industry: resist defensiveness, address real issues, and turn challenges into opportunities.
The Fragility of Success
Here’s the sobering part. After achieving their #1 goal, Guidara left the partnership. The pandemic hit, tipping was eliminated, the menu became strictly plant-based, and staff turnover spiked. The restaurant remains open, but it’s no longer performing at its peak.
The takeaway? Vision, systems, customer experience, and leadership have to work together continuously. Without the right leader at the right time, even the best operations can fade. That is true whether you are running a dive bar, a procurement team, or the world’s top restaurant.
Unreasonable Hospitality isn’t just a restaurant book. It’s a blueprint for elevating any operation. Manage the 95 percent with precision, invest the 5 percent with purpose, obsess over the last inch, and bring your whole team along for the journey. That’s how you go from good to great - and stay there.
Tags: Management, Procurement, Supply Chain
Dial P for Procurement Features Leaders from the Humanitarian Supply Chain
Tags: Sustainability, Supply Chain, Procurement
Dear Procurement… I need to make a profit!
Tags: Startups, Procurement, Legal and IP
Procurement Must Manage Spend, Not “Spends”
Tags: Supply Chain, Procurement, Management
ATMs Provide a Cautionary Counterweight to Digital Transformation Optimism
Tags: Customer Experience, Digital Transformation, Procurement
To Maximize Employee Engagement, We Must First Define It
Tags: Management, Procurement, Supply Chain
Professional Writing / Ghost Writing Services
Location: Virtual Fees: Content Menu Avail. Upon Req.
Service Type: Service Offered
State of Packaging Procurement in 2024
Location: https://www.airmeet.com/e/fde15190-a03f-11ee-aa9d-ff78d34a06d1 Date : January 31, 2024 - January 31, 2024 Organizer: Art of Procurement
Mastermind LIVE 2023
Location: https://www.airmeet.com/e/7a98c940-353b-11ee-a218-ddb089c087a1 Date : November 07, 2023 - November 07, 2023 Organizer: Art of Procurement
Answering the BIG Questions About Supplier Diversity
Location: https://www.airmeet.com/e/82fdac20-5400-11ee-adb3-8d2cc95bbed0 Date : October 03, 2023 - October 03, 2023 Organizer: Art of Procurement
Rising to the Challenge: Driving Procurement Excellence in 2023
Location: https://www.airmeet.com/e/0df8ea40-46ac-11ee-b234-8f1f3ba62ff0 Date : September 28, 2023 - September 28, 2023 Organizer: Art of Procurement
8 Best Practices for Mid-Market IT Spend Management Success
Location: https://www.airmeet.com/e/3cc97920-46ac-11ee-baf6-0b3620eb3c5e Date : September 26, 2023 - September 26, 2023 Organizer: Art of Procurement
2024 ESG Action Planning
Location: https://www.airmeet.com/e/9131e320-50c1-11ee-8268-db93c69af8e6 Date : October 05, 2023 - October 05, 2023 Organizer: Art of Procurement
Benchmarking Supplier Diversity to Drive Performance
Location: https://events.artofprocurement.com/benchmarking-supplier-diversity-to-drive-performance/register/ Date : March 07, 2023 - March 07, 2023 Organizer: Art of Procurement
Art of Procurement Digital Outcomes 2023
Location: Virtual Date : February 15, 2023 - February 16, 2023 Organizer: Art of Procurement
The State of Supplier Diversity in 2022: Progress. Process. Empowerment.
Location: https://www.linkedin.com/video/event/urn:li:ugcPost:6991078009822728192/ Date : November 17, 2022 - November 17, 2022 Organizer: Dial P for Procurement on Supply Chain Now
Lunch & Learn with Jeanette Nyden - Ask Your Questions About Managing Inflation
Location: Virtual Date : April 14, 2022 - April 14, 2022 Organizer: Lunch & Learn with Jeanette Nyden
Sourcing in 2022: Juggling Disruptions, Sustainability & Modernization
Location: Virtual Date : January 12, 2022 - January 12, 2022 Organizer: Keelvar
Sourcing in 2022: Juggling Disruptions, #Sustainability & Modernization
Location: https://us06web.zoom.us/webinar/register/4316394109973/WN_jvI2CTzyS-OUYjSlXzpT_w Date : January 12, 2022 - January 12, 2022 Organizer: Keelvar
The State of Supplier Diversity 2021
Location: https://www.linkedin.com/posts/supply-chain-now_of-all-the-initiatives-to-grab-the-headlines-activit Date : October 19, 2021 - October 19, 2021 Organizer: Supply Chain Now
Putting the Supplier Experience at the Forefront of Strategic Procurement
Location: https://resources.artofprocurement.com/aop-live-sxm-series Date : July 22, 2021 - August 05, 2021 Organizer: Art of Procurement
Brewing Uncertainty: The Coffee Supply Chain Shock
The Panama Canal Power Struggle
How iRobot’s Supply Chain Became Its Last Resort
The AI Whitepaper That Shook $17.4 Billion Out of the Freight Industry
Testing Suez: Economics Are Driving Carriers Back Into the Red Sea
Tariffs, Data, and the Complexity of Compliance