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Andrew Constable MBA

Innovation | Business Design | OKRs & Strategic Management at Visualise Solutions

London, United Kingdom

Need help staying competitive in 2023?

As an MBA-qualified advisor, author & lecturer specializing in Innovation and Strategic Management, I can help. With expertise in Business Design, OKRs, Strategic Planning, and Innovation Discovery, I can help your business stay ahead. Trained in Strategyzer, LeanStack, and Where to Play innovation methods and OKRs, let's discuss how I can help you create resilient business models, establish winning strategies, align OKRs, and develop innovation.

My business, Visualise Solutions, is a UK-based boutique consultancy that works with organisations worldwide to keep you competitive. I work in various programs, including Strategyzer Discovery, LeanStack 120-day Startup, Where to Play Programs, and StartupBay Programs.

Let's discuss how I can assist you in creating resilient business models, establishing winning strategies, aligning OKRs, and developing innovation.

My offerings

#OKRs & Strategic Planning
#Business Design
#Innovation Discovery

Trained, Certified, and Practiced in:

#MBA & Strategy - Oxford University / OU Business school
#Objectives & key results (OKRs) - Scaled OKRs
#Innovation - Strategyzer, LeanStack & FORTH
#Market Opportunities - Where to Play

I consult and coach on these organisations' programs.

#Strategyzer Discovery - Alexander Osterwalder
#LeanStack 120-day Startup - Ash Maurya
#Where to Play Programs - Sharon Tal, Marc Gruber
#StartupBay Programs

Let's discuss how I can help you create resilient business models, establish winning strategies, align OKRs and develop innovation.

Please email me at andrew.constable@visualisesolutions.co.uk, send me a DM or visit www.visualisesolutions.co.uk

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: London (UK) - Virtual Formats Available
Speaking Topics: Innovation, OKRs & Strategy, Business design

Speaking Fee $1,500 (In-Person), $1,000 (Virtual)

Personal Speaking Website: visualisesolutions.co.uk
Andrew Constable MBA Points
Academic 245
Author 306
Influencer 6
Speaker 46
Entrepreneur 115
Total 718

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Featured Videos

Using Customer Forces in Innovation | Sacramento State University
March 04, 2023
Stress Testing Desirability in Business Model Innovation | Leanstack
March 04, 2023
What's All the Fuss About OKRs? | Visualise Solutions & JOP
March 04, 2023

Featured Topics

OKRs & Strategic Planning

Reviewing your strategy is essential to achieve maximum growth potential for your business. Doing so can uncover valuable insights to help you identify untapped markets and create a comprehensive strategy considering multiple options.

To drive success, it’s crucial to implement your plan with clearly defined Objectives and Key Results (OKRs). This will help you stay focused and ensure everyone is aligned and working towards the same goals.

Consulting, Coaching and Training Services include

# Objectives & Key Results (OKRs)
# Strategic Planning

Learn more
https://visualisesolutions.co.uk/build-execute-strategy/

Business Design

To maintain a competitive edge, startups and established organisations must prioritise the fundamental elements underpinning success. A solid business model is a crucial aspect that should not be overlooked.

Our approach emphasizes the significance of a well-structured business model, a distinct value proposition, and data-based decision-making. You can create a workplace where employees eagerly look forward to Mondays by cultivating a culture that inspires and motivates your teams.

Incorporating these essential elements into your strategy can unlock your business’s full potential, helping you stay ahead of the competition.

Consulting, Coaching and Training Services include

# Business Model Innovation
# Value Proposition Design
# Culture Design
# Testing Business Ideas
# Startup Development

Learn more
https://visualisesolutions.co.uk/build-an-invincible-company/

Innovation Discovery

Our innovation programmes can unlock the creative potential of your business, empowering you to explore new markets and turn your ideas into successful outcomes.

By refining and validating your business model, crafting a compelling value proposition, and gathering customer feedback, you can identify fresh opportunities and transform your business. With our proven approach to innovation, you can accelerate your success and drive growth confidently.

Consulting, Coaching and Training Services include

# Corporate Innovation Sprint
# Market Opportunity Navigator
# Design Thinking: FORTH

Learn more
https://visualisesolutions.co.uk/sme-corporate-innovation/

Company Information

Company Type: Company
Business Unit: Consulting, Coaching and Training
Theatre: Global
Media Experience: 10 Years
Last Media Training: 05/05/2020
Last Media Interview: 02/21/2023

Areas of Expertise

Business Continuity 32.03
Business Strategy 51.18
Change Management 30.38
ChatGPT
Coaching
CRM
Culture
Customer Loyalty
Design Thinking 36.05
Digital Disruption 31.91
Digital Transformation 30.52
Ecosystems
Emerging Technology 30.50
Entrepreneurship
Future of Work
HealthTech
Innovation 59.10
Leadership 40.52
Lean Startup 100
Management 30.51
Marketing
Open Innovation
Project Management
Startups 33.58
Analytics 30.72
Supply Chain 30.36

Industry Experience

Aerospace & Defense
Consumer Products
Engineering & Construction
Financial Services & Banking
Healthcare
High Tech & Electronics
Higher Education & Research
Manufacturing
Media
Other
Pharmaceuticals
Professional Services
Real Estate
Retail
Telecommunications
Travel & Transportation
Utilities
Wholesale Distribution

Publications

19 Academic Certifications
Oxford Executive Strategy Programme
Oxford University
February 01, 2023
Hybrid program at Oxford University under Professor Richard Whittington and Dr Lang. Following Oxford’s unique perspective is based on a core strategy framework of the four Ps: purposes, players, partnerships, and processes. The Oxford framework is at the cutting edge of organisational strategy.

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Tags: Business Strategy, Innovation, Leadership

The innovation of Products and Services
MIT Sloan School of Management (Emeritus)
August 01, 2020
The program explores the process of systematic innovation in product development, business processes, and service design—with a special focus on the end-to-end design and development process.

Credential ID 686161

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Tags: Innovation, Leadership, Lean Startup

Strategy is Innovation
The Tuck School of Business at Dartmouth (Emeritus)
August 01, 2020
Using the Three-Box Solution from Vijay "VG" Govindarajan from The Tuck School of Business at Dartmouth

Credential ID 686162

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Tags: Innovation, Leadership, Lean Startup

Breakthrough Innovation
Columbia Business School (Emeritus)
August 01, 2020
Developing breakthrough innovation with SIT methodology

Credential ID 686160

See credential

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Tags: Innovation, Leadership, Lean Startup

Master of Business Administration (MBA)
Open University Business School
December 11, 2019
Grade: Merit
Dissertation: knowledge sharing within organisations to aid innovation.

Credential ID 684105

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Tags: Business Strategy, Innovation, Leadership

IBM Enterprise Design Thinking Co-Creator
IBM
December 05, 2018
Enterprise Design Thinking Co-Creator the IBM double loop method, which connects innovation and strategy

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Tags: Business Strategy, Design Thinking, Innovation

BB842 Creative Management & Strategy
Open University Business School
November 15, 2018
This module considers how managers create innovative and sustainable ways of doing things. The approach combines conceptual models with practical examples and cross-cultural comparisons. After assessing ways in which theories about perception and creativity could help us organise more effectively, attention turns to creating promising possibilities in an increasingly interconnected world. If we can create what’s needed, without being too wrong too often, we could amplify our ability to do things better.

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Tags: Business Strategy, Innovation, Leadership

BB844 Marketing Strategy
Open University Business School
November 15, 2018
Marketing strategy in the Twenty-First Century

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Tags: Business Strategy, Innovation, Leadership

Dynamics of Strategy & Innovation
Open University Business School
October 11, 2018
Postgrad program - Dynamics of Strategy & Innovation

See credential

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Tags: Business Strategy, Innovation, Leadership

Corporate Finance Strategy
Open University Business School
August 01, 2018
This postGrad course provided an up-to-date perspective on both theory and practice in national and international contexts and a thorough grounding in corporate finance, financial decision-making, financial reporting and governance – as well as the fundamentals of Islamic finance and behavioural finance.

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Tags: Business Strategy, Leadership, Management

Supply Chain Strategy and Management
Open University Business School
June 08, 2018
PostGrad programme with insight into supply chain theory, design and best practice taking into account issues such as ethics, sustainability and risk management.

See credential

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Tags: Business Strategy, Innovation, Supply Chain

BCS Certificate in Business Analysis Practice & Strategy
BCS, The Chartered Institute for IT
October 01, 2015
BCS Certificate in Business Analysis Practice & Strategy

Credential ID 00136734

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Tags: Business Strategy, Digital Disruption, Digital Transformation

BCS Certificate in Commercial Awareness Strategy
BCS, The Chartered Institute for IT
August 04, 2015
BCS Certificate in Commercial Awareness Strategy

Credential ID 237442674

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Tags: Business Strategy, Digital Disruption, Digital Transformation

BCS Certificate in Requirements Engineering Strategy
BCS, The Chartered Institute for IT
June 19, 2015
BCS Certificate in Requirements Engineering Strategy

Credential ID 00169355

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Tags: Business Strategy, Digital Disruption, Digital Transformation

BCS Certificate in Modelling Business Strategy & Processes
BCS, The Chartered Institute for IT
May 01, 2015
BCS Certificate in Modelling Business Strategy & Processes

Credential ID 00166595

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Tags: Business Strategy, Digital Disruption, Digital Transformation

Certificate in Designing a Business
IDEO
April 23, 2015
Core concepts of design thinking from IDEO to design a business

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Tags: Business Strategy, Design Thinking, Innovation

Certificate in Design thinking
IDEO
March 04, 2015
Core concepts of design thinking from IDEO

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Tags: Design Thinking, Innovation, Lean Startup

Professional Certificate in Management & Innovation
Open University Business School
September 01, 2005
The professional certificate in management & Innovation covered undergrad business practices.

Credential ID 686163

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Tags: Business Strategy, Innovation, Leadership

Bachelor's Degree - Computer Science
De Montfort University
July 01, 2003
De Montfort University Bachelor's degree - Computer Science

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Tags: Business Strategy, Emerging Technology, Innovation

1 Academic Whitepaper
Knowledge creation and management within organisations
https://brite.ikeinstitute.org/brite_spring20/knowledge_creation_and_management_within_organisations
March 23, 2020
IKE fellow Andrew Constable, MBA, discusses the types of knowledge within a case organisation and mechanisms to abstract this knowledge to drive innovation in account management teams.

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Tags: Business Strategy, Innovation, Leadership

37 Article/Blogs
5 Innovative Ways to Transform Your Business Model
Visualise Solutions
March 15, 2023
Innovation is a critical aspect of any business that wants to remain competitive and relevant in the ever-changing market.

One of the most significant areas of innovation is the business model. A business model is a company’s plan to profit by leveraging its resources, capabilities, and customer value proposition.

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Tags: Business Strategy, Innovation, Leadership

Stop! Before you chase Product-Market Fit
Visualise Solutions
March 07, 2023
Marc Andreessen, the founder of Andreessen Horowitz, notably stated that a business goes through two stages: before product-market fit and after. This is very true, and getting to product-market fit as a business is critical to the long-term growth potential of that business. Without reaching this milestone, a company has no chance of any long-term success.

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Tags: Business Strategy, Innovation, Lean Startup

The Importance of Using Business Model Design
Visualise Solutions
March 02, 2023
Business model design is a critical aspect of building a successful business. A business model defines the strategy and structure of a company and provides a framework for decision-making. It is an essential tool entrepreneurs, and managers use to create value, generate revenue, and manage costs. A well-designed business model helps companies to achieve their goals, attract investors, and stay competitive in a constantly changing market. This article will explore the importance of using business model design and its benefits for businesses.

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Tags: Business Strategy, Innovation, Lean Startup

Early-Stage Companies, Stop Chasing The Next Shiny Object: Use OKRs To Focus
Forbes
March 01, 2023
You're an early-stage company; you feel overwhelmed with a list of tasks that need completion. You hear about the latest quick fix and think it will work for your startup, so you head off in the direction of this shiny new object, and before you know it, three months have gone by, the shiny object wasn't that shiny and you still haven't made any traction toward your objectives. This article discusses this.

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Tags: Innovation, Leadership, Lean Startup

What OKRs Are, And How To Avoid Three Common OKR Mistakes
Forbes
March 01, 2023
You may have heard about objectives, goals and such, but what are OKRs? OKRs are "objectives and key results" and were introduced at Intel Corporation by Andy Grove, the legendary CEO. OKRs evolved from other management methods, such as management by objectives, and have been applied across businesses ranging from early-stage startups to global enterprises. This article discusses this.

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Tags: Innovation, Leadership, Lean Startup

Product-Market Fit Is Crucial But Don’t Forget About What Should Come First
Forbes
March 01, 2023
Marc Andreessen, the founder of Andreessen Horowitz, notably stated that a business goes through two stages: before product-market fit and after. This is very true, and getting to product-market fit as a business is critical to the long-term growth potential of that business. Without reaching this milestone, a company has no chance of long-term success.

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Tags: Innovation, Leadership, Lean Startup

Discover Growth with ChatGPT & Market Opportunity Navigator
Import from wordpress feed
February 23, 2023
Article from Where to Play

The ability of ChatGPT to integrate knowledge from various and diverse knowledge bases and generate human-like language allows innovation teams to increase the quantity, quality, and diversity of the opportunities they identify. This post provides insights and examples on

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Tags: Innovation, Leadership, Lean Startup

OKRs Demystified: Understanding the Buzz
Import from wordpress feed
February 15, 2023
Article from GetJop

The OKR (Objectives and Key Results) framework has recently gained popularity as a method for setting and tracking goals in organizations. The framework has been embraced by many companies and has become a best practice in many industries for setting and achieving goals.

 

Th

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Tags: Innovation, Leadership, Lean Startup

Most Companies Strategies Pass Fewer Than 4 of 10 Tests
Import from wordpress feed
February 09, 2023
Original article: Consultants Mind

In a 2011 article entitled Have you Tested Your Strategy Lately here, McKinsey makes the very valid point that executives and leaders too often treat strategy as a ” procedural exercise or set of frameworks” rather than a way of thinking through problems. Thei

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Tags: Innovation, Leadership, Lean Startup

Say Hello to the Newest Business Acronym: BANI
Import from wordpress feed
February 03, 2023
Say Hello to the Newest Business Acronym: BANI (But I Like This One)"

Have you heard of BANI? No, it's not a new company or a fancy tech gadget. BANI stands for Brittle, Anxious, Non-linear, and Incomprehensible, representing a subjective experience in the business world. The term was developed by

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Tags: Innovation, Leadership, Lean Startup

The Rule of 40% for a Successful Business
Import from wordpress feed
January 27, 2023
Original article by Brad Feld

There are lots of blogs and anecdotes on (a) how to build a successful SaaS company and (b) what a successful SaaS company looks like. Yesterday’s post by Neeraj Agrawal from Battery Ventures titled The SaaS Adventure is another great one as he describes his (and pre

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Tags: Innovation, Leadership, Lean Startup

How Ambidexterity Can Give Your Business the Edge
Import from wordpress feed
January 23, 2023
Ambidexterity is the ability to run the current business and create new growth opportunities for the future. Organizations that successfully balance these two activities will have a significant competitive advantage. In today's rapidly changing business environment, it's more important than ever for

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Tags: Innovation, Leadership, Lean Startup

The Startup Challenge
Import from medium.com
January 22, 2023
Being a startup founder is a challenging and rewarding journey. It requires a combination of passion, hard work, and determination to turn…Continue reading on Startup Stash »

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Tags: Innovation, Leadership, Lean Startup

The Key to Achieving Strategic Success
Import from wordpress feed
January 18, 2023
As we begin 2023, many companies are facing challenging economic times. A looming recession, crypto crash, and layoffs in Big Tech and on Wall Street are just a few of the obstacles businesses are currently navigating. Small and medium-sized companies are shutting down due to increasing business cos

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Tags: Innovation, Leadership, Lean Startup

The Startup Challenge
Import from wordpress feed
January 17, 2023
Being a startup founder is a challenging and rewarding journey. It requires a combination of passion, hard work, and determination to turn an idea into a successful business. We must understand aspects such as our business model, how we will grow etc.
One of the biggest challenges for a

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Tags: Innovation, Leadership, Lean Startup

Tips to Lead Innovation in Disruptive Times
Import from wordpress feed
January 16, 2023
Innovation is critical to success in today's fast-paced, ever-changing business landscape. As recent struggles faced by some of the world's leading companies have shown, no one is immune to the impact of technological change. With tools like ChatGPT, this pace of change is only set to accelerate in

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Tags: Innovation, Leadership, Lean Startup

10 ways for a Small Business to Improve its Value Proposition
Import from wordpress feed
January 12, 2023
Here are 10 ways for a small business to improve its value proposition.

But first, what is a value proposition? A value proposition is a statement that explains how a company's product or service will benefit its customers and solve their problems. It is a clear and compelling statement of the uniq

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Tags: Innovation, Leadership, Lean Startup

Move From Product Innovation to Business Model Innovation
Import from medium.com
January 12, 2023
Business model innovation creates and implements new ways of generating value for customers, organizations, and society.Continue reading on Startup Stash »

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Tags: Innovation, Leadership, Lean Startup

Use Value-based Pricing to Reinvent Your Business Model
Import from medium.com
January 12, 2023
Value-based pricing is a business strategy that relies on customers' perceived value of goods or services to determine cost.Continue reading on Startup Stash »

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Tags: Innovation, Leadership, Lean Startup

How Startups Can Effectively Use OKRs
Import from medium.com
May 30, 2022
How to start using OKRs:Continue reading on Startup Stash »

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Tags: Innovation, Leadership, Lean Startup

8 Product Pricing Models For Your New Startup
Import from medium.com
April 26, 2022
A startup must decide how to price its product or service. You can set the price based on costs, give the product away for free, or charge…Continue reading on Startup Stash »

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Tags: Innovation, Leadership, Lean Startup

How to Come up With a Great Startup Idea
Import from medium.com
April 17, 2022
Starting a startup can be scary. You’re putting yourself out there and building something from scratch. You want to make sure your idea is…Continue reading on Startup Stash »

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Tags: Innovation, Leadership, Lean Startup

Finding Growth As A Startup
Forbes
February 02, 2022
As a startup, you are faced with finding growth in your company. Many startups go under because they do not have the right growth plan. One of the most important aspects of any startup is its strategy for finding growth. How will investors or customers find your business?

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Tags: Innovation, Lean Startup, Startups

Finding Growth As A Startup
Import from medium.com
December 22, 2021
As a startup, you are faced with the task of finding growth in your company.Continue reading on Medium »

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Tags: Innovation, Leadership, Lean Startup

The Right Mindset Is Key To Startup Success
Forbes
November 01, 2021
What do you think you need to have in order to build a successful startup? Of course, you need a great idea and a business model that works, but having the right mindset is also vital.

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Tags: Innovation, Lean Startup, Startups

Startups And Product Teams, Don’t Execute Business Ideas Without Evidence
Import from medium.com
September 06, 2021
Ideas can come from anywhere, and generating ideas is easy.Continue reading on Medium »

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Tags: Innovation, Leadership, Lean Startup

Understanding The Jobs A Customer Wants Performed And Where The Customer Hangs Out
Forbes
September 01, 2021
Product market fit describes the level to which a product sufficiently fills a strong market need. To be blunt, it's not a good idea if a product can't fill a need or solve a problem. This article discusses this.

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Tags: Innovation, Leadership, Lean Startup

Startups And Product Teams, Don't Execute Business Ideas Without Evidence
Forbes
July 01, 2021
Ideas can come from anywhere, and generating ideas is easy.

The difficulty is that good ideas can be few and far between, and it can be challenging at first to distinguish a good idea from a bad one. Moreover, it's easy to accumulate sunk costs from pursuing a bad idea for too long. That's why, when developing an idea as a startup or product team, we need to test, test and test some more.

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Tags: Design Thinking, Innovation, Lean Startup

What OKRs Are, And How To Avoid Three Common OKR Mistakes
Import from medium.com
June 24, 2021
You may have heard about objectives, goals and such, but what are OKRs?Continue reading on Medium »

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Tags: Innovation, Leadership, Lean Startup

Product-Market Fit Is Crucial But Don’t Forget About What Should Come First
Import from medium.com
June 02, 2021
Marc Andreessen, the founder of Andreessen Horowitz, famously stated that a business went through two stages, before product-market fit…Continue reading on Medium »

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Tags: Innovation, Leadership, Lean Startup

Why The Characteristics Of The Entrepreneurial Mindset Matter
Forbes
April 01, 2021
An entrepreneurial mindset, sometimes called a growth mindset, is a collection of skills that allow individuals to harness opportunities, overcome obstacles, learn and implement strategies and thrive in all sorts of competitive environments. The entrepreneurial mindset is highly valued by employers, promotes educational achievement and success and is essential for building new companies.

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Tags: Innovation, Lean Startup, Startups

How To Build Resilience As A Startup Founder
Forbes
February 16, 2021
One of the most common themes I see in different businesses is the need for startup founders to think about their weaknesses and work to overcome them. In a world where failure is a minor glitch that is easy to fix, this should be common sense. The real question then becomes, how do you address these shortcomings?

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Tags: Innovation, Lean Startup, Startups

Key Skills Of A 21st-Century Entrepreneur And Why They're Important
Forbes
December 30, 2020
Being a 21st-century entrepreneur is a demanding and exciting challenge. This is because the world is growing and changing so rapidly that it requires innovative thinking skills of an entrepreneur to stay ahead of their competitors. The 21st-century entrepreneur has to be highly organized and flexible.

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Tags: Innovation, Lean Startup, Startups

Why Entrepreneurs Must Develop A Growth Mindset For Their Businesses
Forbes
December 30, 2020
Why should entrepreneurs develop a growth mindset? They may have started as tight-lipped entrepreneurs, unwilling to take risks or invest in anything that seemed risky. However, with a little guidance and the right attitude, they can transform their businesses into a profitable firm using a growth mindset, a skill critical for every entrepreneur.

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Tags: Innovation, Lean Startup, Startups

Why the BML Loop of Lean Startup is Misunderstood
Visualise Solutions
December 01, 2020
Recently, several articles have implied that the Lean Startup approach – is simply “throwing incomplete products out of the building to see if they work.” Unfortunately, the Build, Measure, Learn diagram is the cause of this confusion. At first glance, it seems like a fire-ready-aim process.

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Tags: Innovation, Lean Startup, Startups

The Top 7 Lean Startup Tips To Keep Your Customers Coming Back
Visualise Solutions
December 01, 2020
An article about lean startup tips to create a better experience for your customers.
The key to building a successful startup is to keep your customers happy. In this blog we will focus on 12 key lean startup tips and tricks that will help you build a better customer experience and improve your startup efficiency.

Creating a successful startup is like building a house of cards: if one element is missing or done incorrectly, the whole structure collapses. That’s why it’s so important to spend as much time as possible on the customer experience, your product and the overall efficiency of your startup or small business.

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Tags: Innovation, Lean Startup, Startups

What is a Minimum Viable Product (MVP) In Lean Startup
Visualise Solutions
November 01, 2020
An article about lean startup tips to create a better experience for your customers.
The key to building a successful startup is to keep your customers happy. In this blog we will focus on 12 key lean startup tips and tricks that will help you build a better customer experience and improve your startup efficiency.

Creating a successful startup is like building a house of cards: if one element is missing or done incorrectly, the whole structure collapses. That’s why it’s so important to spend as much time as possible on the customer experience, your product and the overall efficiency of your startup or small business.

See publication

Tags: Innovation, Lean Startup, Startups

4 Books
Online Innovation Japanese Edition
Thousands of books
October 01, 2023
Our book Online innovation will be released in Japanese in Oct 2023, including new chapters and insights.

Online innovation is growing, and the book supports design, thinking, and innovation professionals.

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Tags: Business Strategy, Innovation, Lean Startup

Lean Scaleup: A proven framework for building new businesses from innovation
innovation-3 UG
August 01, 2023
Contributor to the 2nd edition of the book, which will be released in the later part of 2023.

Companies struggle dramatically in building new businesses from innovation. 85-90 per cent of corporate startups die after the "Minimum Viable Product" stage.

Why is this so? What is the solution? How can companies improve?
This book provides the answers.

It is co-written with more than 20 practitioners and two business schools as a practical guide for practitioners – corporate innovation, Digital Innovation, heads of incubators and accelerators, leaders of corporate startups and senior managers.

Clients and early readers say the content is "timely, relevant, powerful and ready for use", "a must-read," and the solution "dramatically increases return on investment in digital innovation."

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Tags: Business Strategy, Innovation, Lean Startup

Online Innovation
BIS Publishers
September 01, 2021
Learn to avoid 10 common pitfalls and discover effective tools and techniques for online innovation. The book highlights 10 hands-on methodologies, including Lightning Decision Jam, Design Sprint, and FORTH innovation method, and a new hybrid version combining these methods. The book includes systematic descriptions of 25 tools and 10 methods to help you choose the right ones for your online innovation journey. Online innovation is growing, and the book supports professionals in design, thinking, and innovation.

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Tags: Business Strategy, Innovation, Leadership

Try This
Luna Studio Ltd
March 01, 2021
I wrote chapter 23

The last twelve months of various lockdowns and other constraints have challenged everyone in different areas of their lives. In a small but deliberate attempt to help restore our collective colour.

Our aim? To share some tools to help us detox from anything unhelpful that we picked up in 2020 and to kickstart some new habits that help us find new focus and develop resilience for other changes that are likely ahead. The result? Try THIS. A handy book that you can read from beginning to end or beginning to end. Maybe only one idea in this book is relevant to you.

Great, apply it to your life this year to the best of your ability. But while you’re reading, think about anyone else you know who might benefit from one of the tools and share the book as widely as you can.

No one is getting paid for producing Try THIS, but we want readers to support Emerge Advocacy, a great cause dedicated to helping young people struggling with mental illness. Finally, thanks to everyone who generously contributed to this ebook – we appreciate each of you!

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Tags: Business Strategy, Innovation, Leadership

1 Courseware
Practical OKRs eLearning Programme
OKR Mentors
December 01, 2022
Are you a small business owner or startup looking to take your business to the next level?.. Our eLearning course is perfect for you. We quickly get you up and moving with OKRs, which is ideal for startups and small businesses.

In this eLearning course, we’ll take you through the mechanics of OKRs, how to set great OKRs and how to ensure the implementation goes smoothly.

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Tags: Business Strategy, Innovation, Leadership

1 eBook
Drive Results With Focus
Visualise Solutions
January 01, 2023
OKR guide for businesses to improve focus.

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Tags: Business Strategy, Innovation, Leadership

9 Industry Certifications
Leanstack Certified Innovation Coach
Leanstack
March 01, 2023
Leanstack senior coach helping organisations to develop new business models.

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Tags: Innovation, Leadership, Lean Startup

Strategyzer Certified Innovation Coach
Strategyzer
March 01, 2023
Helping corporate teams develop new growth business models & value propositions via Innovation sprints.

Strategyzer is the producer of the best-selling business books Business model generation, Value proposition design, Testing business ideas, The invincible company and High impact tools for teams.

Build an Invincible Company Stop risking your future with business as usual. Uncover your teams’ entrepreneurial potential with our globally-trusted methodology and engaging platform.

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Tags: Business Strategy, Innovation, Leadership

Where to Play Certified Consultant
Where to Play
March 01, 2023
Consultant profile on Where to Play.

Credential ID 21a8e1f481e73c7e7d9b8f154930b010

See credential

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Tags: Business Strategy, Innovation, Lean Startup

OKR Certified Coach and Instructor
Scaled OKRs
October 01, 2022
Certified OKR coach and instructor

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Tags: Business Strategy, Innovation, Leadership

Data-Driven Product Management Strategy
Go Practice
March 01, 2021
This was an advanced Product management strategy program, whereby we managed an ambitious product, analyzing data in analytics systems, and making decisions based on the data.

See credential

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Tags: Analytics, Business Strategy, Innovation

Certified Innovation Pretotyper
Exponentially
October 01, 2020
Pretotyping was developed by Google and perfected at Stanford University.

Credential ID sya3q0xwje

See credential

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Tags: Design Thinking, Innovation, Lean Startup

Certified FORTH Innovation Method Facilitator
FORTH Innovation Method Institute
June 05, 2020
Certified Forth Innovation Method Facilitator

The FORTH innovation process is used both online and ‘live’ by more than hundred organizations, varying from big organizations like 3M, NEC, Huntsman and UNHCR to mid-size companies like Bruil or Regina Coeli. The methodology is applied by service companies, industrial organizations, government and NGO’s. Internal FORTH facilitators are operational at Huntsman (chemicals), NEC (technology), AMMEGA (conveyor belting), NS (Dutch Rail Road), Bruil (building sector), CRH (building sector), Center for Entrepreneur Development and Research (Malaysia), Alfred Health (Hospital Melbourne), GGD (Netherlands) and the UNHCR (NGO). Technology leader NEC from Japan has trained and certified already 16 internal FORTH innovators.

See credential

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Tags: Design Thinking, Innovation, Leadership

Design Sprint Practitioner AJSmart
AJSmart
April 23, 2015
The official Design Sprint course from AJ&Smart and Jake Knapp

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Tags: Business Strategy, Design Thinking, Innovation

Lean Six Sigma Black Belt
100% Effective
March 05, 2015
A Lean Six Sigma Black Belt possesses a thorough understanding of all aspects of the Lean Six Sigma Method, including a high level of competence in the subject matters contained within the phases of Define, Measure, Analyze, Improve and Control (DMAIC) as defined by the Lean Six Sigma Black Belt Body of Knowledge.

Credential ID 002497

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Tags: Business Continuity, Change Management, Innovation

1 Industry Council Member
Forbes Magazine Council Member
Forbes
January 01, 2022
Selection of articles from me on Forbes.com

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Tags: Innovation, Leadership, Lean Startup

3 Influencer Awards
ABM Full Member
The Association of Business Mentors (ABM)
March 01, 2023
The trade body for business mentors in the UK and Ireland. Members have been through a stringent application process proving relevant experience to operate as credible business mentors

The Association of Business Mentors (ABM) is the professional association working to improve and professionalise business mentoring in the UK.

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Tags: Innovation

ISPIM (The International Society for Professional Innovation Management) - Full Member
ISPIM (The International Society for Professional Innovation Management)
January 01, 2021
Membership in ISPIM is offered to qualified professionals working in innovation management. Members come from a wide variety of industries, intermediary organisations and academic institutions from around the world.

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Tags: Innovation

Innovation Fellow
IKE Group
May 05, 2020
Fellowship is a prestigious honour only granted to individuals who have sustained high levels of achievement for at least five years within the innovation discipline.

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Tags: Innovation

1 Instructor
Startup Weekend Coach
Leicester Startups
December 01, 2021
Leicester startups is a community for existing & aspiring founders of innovative, scalable startups. I run their startup weekends and workshop programs in connection with Leicester University, UK.

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Tags: Innovation, Lean Startup, Startups

3 Mentors
Senior Market Opportunity Strategy Coach
Where to Play
February 01, 2023
Coach for The Market Opportunity Navigator - a framework for identifying, evaluating and prioritising market opportunities in strategy development.

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Tags: Business Strategy, Innovation, Lean Startup

Innovation Coach
Strategyzer
November 01, 2022
Helping corporate teams develop new growth business models & value propositions via Innovation sprints.

Strategyzer is the producer of the best-selling business books Business model generation, Value proposition design, Testing business ideas, The invincible company and High impact tools for teams.

Build an Invincible Company Stop risking your future with business as usual. Uncover your teams’ entrepreneurial potential with our globally-trusted methodology and engaging platform.

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Tags: Business Strategy, Innovation, Lean Startup

Leanstack Mentor
Leanstack
July 01, 2020
Principal Continuous Innovation & Lean Startup coach & accelerator adviser on the Leanstack pre-accelerator programs under Ash Maurya. These are for aspiring entrepreneurs, innovators and people who want to level up and build the next generation of products that matter.

I help new pre-accelerator and accelerator entrepreneurs understand how to use the LEANSTACK Accelerator program to the best effect to develop and manage their process and portfolio. I also help teams going through the LEANSTACK curriculum to use the tools effectively and ask themselves better questions in their search for a successful business model.

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Tags: Business Strategy, Innovation, Lean Startup

1 Panel
Official Pretotyping Podcast- Andrew Constable & Saibelle Khaibeh
Pretotyping Podcast
January 01, 2021
Andrew Constable is a certified Leanstack coach and founder of Visualise Solutions, coaching founders to product market fit. Saibelle Khaibeh the founder of SK innovations, aims to utilize pretotyping to design user-centric products. Together, we all chat about how they got into pretotyping, pretotyping our own habits, and the concept of “innovation theatre.” Plus, hear about how Saibelle is testing a face mask disinfectant at home!

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Tags: Business Strategy, Innovation, Lean Startup

1 Profile
Andrew Professional Profile - Coach, Partner, Author & Lecturer
Linkedin
March 01, 2023
Want customised coaching, speaking or training for your organisation?

Are you working with a budget?

Let’s talk.

Info@Visualisesolutions.co.uk

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Tags: Innovation, Leadership, Lean Startup

9 Speaking Engagements
OKRx Summit 2023
Team Melon
May 23, 2023
I will be discussing implementation challenges as a speaker at OKRx Summit 2023

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Tags: Business Strategy, Innovation, Leadership

How to be an Unbeatable Entrepreneur
StartupBay
February 01, 2023
I was a guest on a StartupBay webinar in Singapore that outlines the framework to become a winner and unbeatable entrepreneur. A must-watch for all aspiring entrepreneurs, irrespective of their stage and experience.

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Tags: Innovation, Leadership, Lean Startup

Startup Traction Innovation with Andrew Constable
bonanza design
September 01, 2022
Short clip of my interview with bonanza design.

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Tags: Innovation, Lean Startup, Startups

Founders are not Patient with Andrew Constable
bonanza design
September 01, 2022
Short clip of my interview with bonanza design.

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Tags: Innovation, Lean Startup, Startups

Designing a Great Offer - Dont Build a MVP First
bonanza design
September 01, 2022
Short clip of my interview with bonanza design.

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Tags: Innovation, Lean Startup, Startups

Scaling Your Startup: How to Manage Risk with Andrew Constable MBA
Bonanza Design GmbH | Innovation Studio
September 01, 2022
Growing pains are inevitable for most small businesses, and scaling your startup to a corporate giant requires much effort.

Scaling is an opportunity for you to channel your challenges in the right direction and to expand your business’s impact.

But the reality is that scaling up your business will require a different skill set to the one you employed when getting it off the ground in the first place – you need to manage both growth and risk.

In this episode, we received Andrew Constable, Innovation & Strategic management consultant and Co-Author of the Book “Online Innovation”, for a talk about the challenges and outcomes of expanding your business and give you useful tips on how to prepare your startup to scale up.

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Tags: Innovation, Leadership, Lean Startup

Usina de Startup Brazil Instagram Live
Usina de Startup Brazil
July 01, 2022
Instagram Live event where we discussed startups, business strategy, the use of our new startup scorecard and, of course, discussed our new book “Online Innovation.”

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Tags: Innovation, Leadership, Lean Startup

Startup development, growth plans and experimentation Interview
Formula2GX Digital
June 01, 2021
Andrew Constable completed a recent interview with Sveta from Formula2GX Digital, a digital marketing agency.

We discussed startup development, growth plans and experimentation.

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Tags: Innovation, Leadership, Lean Startup

Lean Startup Trend Talk
Innotivity Institute
March 11, 2021
At the Innotivity Institute in South Africa, I presented the customer forces model that we use in the customer discovery process. The meeting was streamed live on Facebook and included innovation practitioners based mainly in Africa.

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Tags: Innovation, Leadership, Lean Startup

6 Visiting Lecturers
Stress Testing Desirability in Innovation
Leanstack
March 01, 2023
Stress Testing Desirability in Innovation workshop for Leanstack.

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Tags: Innovation, Leadership, Lean Startup

Lecturer: Business Design
California State University-Sacramento
February 14, 2023
Visiting lecturer on the Innovation certificate program at the Carlsen Center for Innovation & Entrepreneurship.

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Tags: Business Strategy, Innovation, Leadership

Using Customer Forces in Innovation
California State University-Sacramento
February 01, 2023
In this video, I am lecturing the students at California State University on using customer forces in Innovation.

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Tags: Business Strategy, Innovation, Lean Startup

Loughborough University - Business Design & Revenue Modelling
Loughborough University
September 01, 2022
Advising teams on business model design practices, value proposition design and revenue modelling.

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Tags: Business Strategy, Innovation, Leadership

ODM Educational Group - India
ODM Public School India
May 02, 2022
Teaching students innovation.

ODM Public School is awarded Odisha's No.1 school by Times of India and one of the best CBSE schools in Bhubaneswar.

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Tags: Innovation, Leadership, Lean Startup

Business Model Canvas Workshop
Open Door Policy
March 10, 2021
Open Door Policy is a not-for-profit organization that trains marginalized communities for remote digital work.

I completed a business model workshop to introduce the students to business models and the tools used to analyse and develop their own businesses.

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Tags: Innovation, Leadership, Lean Startup

3 Webinars
What's all the fuss about Objectives and Key Results?
GetJOP
February 28, 2023
Unlock the key to achievement with our live webinar, 'What's All the Fuss About Objectives and Key Results'?

Discover how Objectives and Key Results can propel you towards both personal and professional success.

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Tags: Business Strategy, Innovation, Leadership

How to be an Unbeatable Entrepreneur- Continuous Innovation Series
StartupBay
February 01, 2023
Guest on a StartupBay webinar that outlines the framework to become a winner and unbeatable entrepreneur. A must-watch for all aspiring entrepreneurs, irrespective of their stage and experience

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Tags: Innovation, Leadership, Lean Startup

What is the Big Mistake Teams Make When Setting OKRs? — OKR Minute by Gtmhub
GtmHub
December 01, 2021
Gtmhub video series: We see lots of problems, and this short video explains one of the leading issues.

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Tags: Business Strategy, Innovation, Leadership

1 Whitepaper
knowledge Transfer to aid Innovation
Open University Business School
June 07, 2019
Rough version of my MBA paper on knowledge transfer to aid innovation.

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Tags: Business Strategy, Innovation, Leadership

3 Workshops
OKRs Link to Strategy
OKR Mentors
December 01, 2022
Clip from my live training program with innovation teams to develop OKRs in organisations.

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Tags: Business Strategy, Innovation, Leadership

OKRs Link to Strategy: The Pyramid Part 1
OKR Mentors
December 01, 2022
Clip from my live training program with innovation teams to develop OKRs in organisations.

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Tags: Business Strategy, Innovation, Leadership

OKRs Link to Strategy: The Pyramid Part 2
OKR Mentors
December 01, 2022
Clip from my live training program with innovation teams to develop OKRs in organisations.

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Tags: Business Strategy, Innovation, Leadership

Thinkers360 Credentials

9 Badges

Radar

1 Technology
How ChatGPT & other AI tools will impact the consulting industry?

Date : March 01, 2023

AI tools like ChatGPT are expected to impact the consulting industry significantly.

This may impact the way consultants work and the services they offer. While these changes may present challenges, they also present opportunities for consultants to improve their services and provide more value to their clients.

How do you see the change affecting consulting in general?

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5 Trends
Managing plurality of purpose in strategy

Date : March 05, 2023

I am seeing a significant increase in organisations wanting to formally explore a duel purpose approach in strategy development.

The role of purpose in strategy is crucial, as it addresses the fundamental question of why a strategy is necessary. However, the purpose is often multifaceted and intricate for most organizations. Therefore, it is vital to have a well-defined understanding of the organization's purposes or why it exists before embarking on any strategic planning. Such purposes serve as the basis for selecting a specific strategy over another.

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Organisations are mistaking goal setting as strategy

Date : March 02, 2023

I see more organisations that mistake goal-setting frameworks such as OKRs as a company strategy. OKRs are a great framework for execution but not formulation.

OKRs (Objectives and Key Results) are goal-setting frameworks organizations use to focus and align their efforts towards achieving specific objectives. On the other hand, a strategy is a plan of action designed to achieve a particular goal or set of goals. While OKRs are an essential component of a strategic plan, they are not the same thing.

One reason people may mistake OKRs for strategy is that they both involve setting goals and defining metrics to measure progress. However, while OKRs focus on specific objectives and outcomes, a strategy involves a more comprehensive approach that considers the organization's overall vision, mission, and values, as well as its strengths, weaknesses, opportunities, and threats. A strategy also takes into account external factors, such as market trends and competition, that could affect the organization's success.

Another reason people may mistake OKRs for strategy is that organizations often use OKRs to implement their strategies. OKRs are a useful tool for aligning the efforts of different teams and departments towards achieving the organization's strategic goals. However, it's important to remember that OKRs alone do not make a strategy, and a well-crafted strategy requires more than just setting specific goals and tracking progress.

In summary, while OKRs are an essential component of a strategic plan, they are not the same thing. A strategy involves a more comprehensive approach that considers the organization's overall vision, mission, values, strengths, weaknesses, opportunities, and threats, as well as external factors that could affect its success.

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Quantum cryptography innovation

Date : March 11, 2023

Quantum cryptography is a method of encryption that uses the naturally occurring properties of quantum mechanics to secure and transmit data in a way that cannot be hacked. Cryptography is the process of encrypting and protecting data so that only the person who has the right secret key can decrypt it. I am engaging more and more clients in this space.

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Raise of Foundation models in strategy and innovation

Date : March 11, 2023

Foundation models are large AI models trained on enormous quantities of unlabeled data—usually through self-supervised learning. This process results in generalized models capable of a wide variety of tasks, such as image classification, natural language processing, and question-answering, with remarkable accuracy. I have started to see more usage in the strategy and innovation fields.

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Raise of Hybrid Innovation

Date : March 01, 2023

Hybrid innovation involves the development of a practical and valuable new product, service, or idea through the effective integration of in-person and online methods, techniques, and tools.

The COVID years affected how organisations could innovate, and although we expected them to go back to in-person only, the change hasn't happened. There is a greater mix of hybrid approaches now, whereby specific meetings and activities are in person, and others are virtual. It will be interesting to see how this continues to evolve in 2023.

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Blog

13 Article/Blogs
Blockbuster's Business Model Bust
Thinkers360
March 21, 2023

Blockbuster Video was once a dominant force in the video rental industry. At its peak, the company had over 9,000 stores and generated billions of dollars in revenue. However, Blockbuster's business model became outdated, and the company failed to adapt to changing consumer preferences. In 2010, Blockbuster filed for bankruptcy, and all its remaining stores closed by 2014. The failure of Blockbuster Video provides important lessons about business model innovation that entrepreneurs and business leaders can learn from.

Lesson 1: Adapt to changes in consumer behaviour

Blockbuster's demise can be primarily attributed to its inability to adapt to changes in consumer behaviour. In the early 2000s, the rise of digital streaming services such as Netflix and Hulu made it possible for consumers to watch movies and TV shows without leaving their homes. Instead of embracing this new technology, Blockbuster focused on its brick-and-mortar stores, which were becoming less and less relevant to consumers.

Entrepreneurs and business leaders need to be aware of changes in consumer behaviour and adapt their business models accordingly. This might mean embracing new technologies, offering new products and services, or finding new ways to engage with customers. Failure to adapt to changes in consumer behaviour can quickly lead to irrelevance and, ultimately, failure.

Lesson 2: Embrace innovation and experimentation

Blockbuster's lack of innovation and experimentation also contributed to its failure. The company was slow to adopt new technologies and was hesitant to try new things. This made it difficult for Blockbuster to compete with newer, more innovative companies like Netflix and Redbox.

Entrepreneurs and business leaders should always look for innovative ways to experiment with their business models. This might mean testing new products or services, trying new marketing strategies, or exploring new revenue streams. By embracing innovation and experimentation, businesses can stay ahead of the curve and avoid becoming obsolete.

Lesson 3: Focus on customer experience

One of the reasons Blockbuster was so successful in its early years was its focus on customer experience. Blockbuster stores were clean, well-organized, and staffed with knowledgeable employees. However, as the company grew, it began to lose sight of its focus on customer experience. Stores became cluttered, employees became less helpful, and customers began to have a less enjoyable experience.

Entrepreneurs and business leaders should always prioritize the customer experience. This means creating a welcoming and inviting atmosphere, training employees to be knowledgeable and helpful, and regularly soliciting customer feedback. By focusing on customer experience, businesses can build loyal customer bases that will continue to support them even as the industry evolves.

Lesson 4: Don't get complacent

Blockbuster's downfall can also be attributed to its complacency. The company was so successful for so long that it began to believe it was invincible. As a result, it failed to innovate, experiment, and adapt to changes in consumer behaviour.

Entrepreneurs and business leaders should never become complacent. No matter how successful a business is, there is always room for improvement. By continually striving to innovate, experiment, and adapt, businesses can stay ahead of the curve and avoid becoming complacent.

In conclusion, the failure of Blockbuster Video provides important lessons about business model innovation that entrepreneurs and business leaders can learn from. By adapting to changes in consumer behaviour, embracing innovation and experimentation, focusing on customer experience, and avoiding complacency, businesses can stay ahead of the curve and avoid becoming obsolete.

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Tags: Business Strategy, Innovation

The Key to Developing Products that Wow Customers!
Thinkers360
March 19, 2023

This article is an introduction to Design thinking, which is a human-centred approach to problem-solving that has become increasingly popular in the business world over the last few years. It is a methodology that seeks to understand the needs and wants of users and then uses that understanding to create products and services that meet those needs. Design thinking is particularly important when developing a new product, as it can help ensure that the product meets the needs of its target audience.

At its core, design thinking is empathizing with users, defining the problem, ideating solutions, prototyping and testing. Each step is equally important and serves a specific purpose in developing a product.

The first step in the design thinking process is to empathize with users. This involves observing and understanding the target audience's needs, wants, and behaviours. By doing this, designers can gain a deep understanding of the problems that users are facing, which can then inform the product's design.

The next step is to define the problem. This involves taking the insights gained from the empathize stage and framing them as a problem that needs to be solved. By clearly defining the problem, designers can ensure their solution is targeted and effective.

Once the problem has been defined, the ideation stage begins. This is where designers generate various ideas and potential solutions to the problem. Brainstorming, sketching, and prototyping are all essential activities at this stage. By generating various ideas, designers can explore different options and ensure their solution is best.

After ideation comes to the prototyping stage, designers create a physical or digital representation of their developed solution. This can be a rough prototype or a more refined one, depending on the stage of development. Prototyping allows designers to test their ideas in a real-world setting and improve based on user feedback.

Finally, the testing stage involves gathering user feedback on the prototype and using that feedback to refine the solution further. Testing allows designers to ensure that the product meets the needs of its target audience and that it is user-friendly and practical.

By following the design thinking process, designers can ensure that the product they develop is targeted, effective, and meets the needs of its target audience. Design thinking also helps to ensure that the product is user-centred, which is crucial in an age where user experience is critical to the success of a product.

In conclusion, design thinking plays a crucial role in product development. By empathizing with users, defining the problem, ideating solutions, prototyping and testing, designers can ensure that the product they develop is effective and meets the needs of its target audience. Design thinking is a powerful tool for any business that wants to create products and services that resonate with its target audience and drive business success.

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Tags: Business Strategy, Design Thinking, Innovation

Future-Proof Your Business Strategy: The Crucial Role of Scenario Planning
Thinkers360
March 16, 2023

In today's rapidly changing business landscape, scenario planning has become essential for organizations looking to develop a robust business strategy. Scenario planning involves creating multiple plausible future scenarios, which can help organizations identify potential opportunities and risks and develop strategies to address them.

In this article, we will explore why scenario planning is vital for business strategy, drawing on insights from the book Strategic Reframing by Rafael Ramirez.

  1. Anticipating Disruptive Events

One of the primary reasons why scenario planning is important for business strategy is that it can help organizations anticipate disruptive events. Disruptive events, such as economic recessions, natural disasters, or black swans, such as pandemics, can significantly impact businesses, and failure to anticipate them can result in significant losses. Using scenario planning to model potential future scenarios, businesses can identify disruptive events and develop contingency plans to address them.

  1. Identifying Emerging Trends

Another reason scenario planning is important for business strategy is that it can help organizations identify emerging trends. By modelling different scenarios, businesses can gain insights into how emerging trends may develop and how they can be leveraged to create new opportunities. For example, a business that uses scenario planning may identify a scenario in which a particular technology becomes widely adopted, allowing the business to develop new products or services that leverage this technology.

  1. Creating a Shared Understanding

Scenario planning can also be used to create a shared understanding among stakeholders. By involving stakeholders in the scenario planning process, businesses can ensure that everyone has a common understanding of the potential future scenarios and the strategies needed to address them. This shared understanding can help to align different departments and individuals within an organization, allowing them to work towards a common goal.

  1. Challenging Assumptions

Scenario planning can also challenge assumptions and biases within an organization. By modelling different scenarios, businesses can identify potential blind spots or biases that may be limiting their strategic thinking. For example, an organization may assume that a particular market will continue to grow indefinitely, but scenario planning may reveal that this market is vulnerable to disruption. This can help the organization to develop more robust and flexible strategies.

In Strategic Reframing, Rafael Ramirez provides a detailed framework for using scenario planning to develop business strategy. Ramirez argues that scenario planning is a critical tool for organizations navigating complex and uncertain environments. He emphasizes the importance of developing a clear understanding of the organization's purpose and values, which can serve as a guide for strategic decision-making.

Ramirez also stresses the need to involve diverse stakeholders in the scenario planning process. This can include individuals from different departments within the organization and external stakeholders such as customers, suppliers, and industry experts. By involving diverse perspectives, businesses can develop more robust and flexible strategies that can adapt to changing circumstances.

In conclusion, scenario planning is essential for businesses looking to develop a robust and flexible strategy. By modelling different future scenarios, businesses can identify potential opportunities and risks, anticipate disruptive events, identify emerging trends, create a shared understanding, and challenge assumptions and biases. Rafael Ramirez argues in Strategic Reframing that scenario planning is a critical tool for organizations looking to navigate complex and uncertain environments and develop a clear and purpose-driven strategy.

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Tags: Business Strategy, Innovation, Leadership

10 Key Takeaways From the Playing to Win Book
Thinkers360
March 15, 2023

"Playing to Win" by Roger Martin is a highly regarded book on business strategy that provides a practical and actionable framework for developing winning strategies. In today's highly competitive business environment, having a clear and effective strategy is essential for success.

Martin's book is based on his extensive experience working with some of the world's leading companies. It offers valuable insights into making strategic choices that will enable an organization to outperform its competitors.

In this book, Martin presents a clear and systematic approach to strategy development, outlining the five key elements of strategy and providing practical guidance on developing each element. Whether you are an experienced business leader or a new entrepreneur, "Playing to Win" provides valuable insights and practical advice on developing winning strategies that will enable your organization to achieve its goals and outperform the competition.

  1. Strategy is about making choices: Strategy is not just a plan or a set of goals but a set of choices about where to play and how to win.

  2. The five elements of strategy: The five elements of the strategy are the winning aspiration, where to play, how to win, core capabilities, and management systems.

  3. Focus on a winning aspiration: A winning aspiration is a high-level goal that provides direction and inspiration for the organization. It should be ambitious, specific, and easy to communicate.

  4. Choose where to play: Where to play involves choosing the markets, customer segments, and geographies the organization will focus on. This requires understanding the competitive landscape and identifying areas of opportunity.

  5. Choose how to win: How to win involves choosing the unique value proposition the organisation offers its customers. This requires understanding customer needs and preferences and developing a set of distinctive capabilities that create value.

  6. Develop core capabilities: Core capabilities are the unique skills and resources the organisation possesses to deliver its value proposition. These capabilities should be aligned with the chosen strategy and continuously developed and refined.

  7. Create aligned management systems: Management systems are the processes, structures, and metrics that enable the organization to execute its strategy effectively. These systems should be aligned with the chosen strategy and provide clear guidance for decision-making and performance management.

  8. Strategy is iterative: Strategy is not a one-time exercise but a continuous process of learning and adaptation. Organizations should be willing to experiment, learn from failure, and adjust their strategy over time.

  9. Strategy requires leadership: Strategy is a top-down process that requires strong leadership and a commitment to making tough choices. Leaders must be willing to take risks, make trade-offs, and align the organization around a common purpose.

  10. Strategy drives execution: Strategy is only effective if it is translated into action through effective execution. This requires a focus on results, a willingness to make changes when necessary, and a culture of accountability and continuous improvement.

In conclusion, "Playing to Win" is an excellent resource for anyone looking to develop a winning strategy for their organization. The book provides a clear and actionable framework for strategy development based on the five key elements of strategy: the winning aspiration, where to play, how to win, core capabilities, and management systems.

Martin's approach is highly practical, providing clear guidance on how to develop each element of the strategy and implement it effectively. The book is also highly accessible, making it a valuable resource for experienced business leaders and new entrepreneurs. By following Martin's advice and developing a clear and effective strategy, organizations can position themselves for success in today's highly competitive business environment.

Overall, "Playing to Win" is a must-read for anyone looking to develop a winning strategy to enable their organization to achieve its goals and outperform the competition.

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Tags: Business Strategy, Innovation, Leadership

Designing a Unique Value Proposition to Stand Out
Thinkers360
March 13, 2023

In today's competitive market, it's essential to have a unique value proposition that sets your business apart from your competitors. A value proposition is a statement that describes the unique benefit your product or service provides to your target customers. It's an essential part of your marketing strategy that helps you effectively communicate your brand message to your potential customers. Value Proposition Design (VPD) is designing and testing your value proposition to ensure it resonates with your target audience. In this article, we'll explore why value proposition design is essential and how the value proposition design canvas can help.

Why is Value Proposition Design Important?

Value proposition design is essential because it helps you create a unique selling point for your business. By identifying your target audience's needs and desires, you can create a value proposition that solves or satisfies their problems. This creates a strong bond between your brand and your customers, making them more likely to become loyal customers.

Another reason why value proposition design is crucial is that it helps you differentiate your business from your competitors. With so many businesses competing for attention in today's market, having a unique value proposition can be the difference between success and failure. Creating a unique value proposition can attract more customers and stand out from your competitors.

How Can the Value Proposition Design Canvas Help?

The Value Proposition Design Canvas, designed by Strategyzer, helps you create, design, and test your value proposition. It's a visual tool that helps you map out your customer segments, the jobs your product or service will do for them, and the unique benefits it provides.

Value Proposition Canvas – Download the Official Template

Credit: Strategyzer

The canvas is divided into two sections: the Customer Profile and the Value Map. The Customer Profile helps you identify your target audience's needs, desires, and pain points. This section includes customer segments, jobs, and pains and gains.

The Value Map helps you identify your product or service's unique benefits to your target audience. This section includes the products and services you offer, the benefits they provide, and how they solve your customer's problems.

Using the Value Proposition Design Canvas, you can create a unique value proposition that resonates with your target audience. The canvas allows you to test and refine your value proposition, ensuring it's effective and meets your customers' needs. Using this tool, you can create a value proposition that differentiates your business from your competitors and attracts more customers.

In conclusion, value proposition design is essential for any business to succeed in today's competitive market. Creating a unique value proposition can attract more customers and differentiate your business from your competitors. The Value Proposition Design Canvas is a powerful tool to help you create, design, and test your value proposition, ensuring it resonates with your target audience. Using this tool, you can create a value proposition that meets your customers' needs and helps your business grow.

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Tags: Business Strategy, Design Thinking, Innovation

Stop Your Product Turning into a Frankenstein Model
Thinkers360
March 09, 2023

Organizations and startups often struggle with maintaining the quality of their products. Over time, these products can become bloated and lose focus, leading to a Frankenstein model that confuses and alienates customers. However, there is a way out of this cycle of horror.

The solution is a shift in focus from asking clients what they want to understand the problem space and testing. This approach leads to a better understanding of customer needs and a more streamlined product that meets those needs.

One of the most significant problems with asking customers what they want is that they may not know what they need. Customers can only provide feedback based on their current experiences and expectations, which may not align with their needs. For example, a customer may ask for a feature that seems essential but is actually unnecessary. By focusing on the problem space and testing, organizations can develop a deep understanding of the customer's needs and design a product that addresses those needs directly.

This is the Product Death Cycle. Why it happens, and how to ...

Credit: David Bland

Testing is a critical component of product development. It allows organizations to validate their assumptions, identify problems early on, and improve the user experience. Organizations can identify product problems with a testing-driven approach before they become bloated and confusing.

Another benefit of focusing on the problem space and testing is that it leads to more iterative product development. Rather than releasing a bloated product and hoping for the best, organizations can release small, focused iterations that address specific customer needs. This approach allows organizations to respond to feedback quickly and improve the product over time.

Organizations can avoid the trap of creating a Frankenstein model by focusing on the problem space and testing. A Frankenstein model is a product that has become so bloated and complex that it is difficult to use and understand. This model can frustrate customers and damage the organization's reputation. Instead, a streamlined product that meets customer needs will be much more successful.

In conclusion, organizations and startups must focus on understanding the problem space and testing to avoid creating a Frankenstein model. By doing so, they can develop a deep understanding of customer needs, design a streamlined product, and improve the user experience over time. Testing-driven development leads to iterative product development that responds to customer feedback quickly. So, rather than asking customers what they want, organizations should focus on their customers' needs and test, test, test!

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Tags: Business Strategy, Innovation, Leadership

Top 5 Reasons Why OKRs Are Great For Your Organisation
Thinkers360
March 08, 2023

In today's fast-paced business world, it's essential to have a framework that enables your organization to set goals and measure progress effectively. OKRs, or Objectives and Key Results, is a popular management tool to help your organisation succeed. OKRs have recently gained popularity, with companies like Google, Intel, and LinkedIn using them significantly.

This article will discuss the top five reasons why OKRs are great for your organization.

  1. OKRs help aligns goals across the organization.

One of the primary benefits of OKRs is that they help align goals across the organization. By setting clear and measurable objectives, teams can better understand how their work contributes to the broader mission and goals of the company. This alignment ensures that everyone is working towards the same overarching objectives, which can help prevent silos from forming and facilitate collaboration.

When setting OKRs, it's essential to ensure alignment across the organisation, starting from the top down. This process helps ensure that everyone in the company knows what to do to achieve its goals. By aligning goals across the organization, companies can achieve greater efficiency, reduce duplicated efforts, and ensure everyone is working towards the same objectives.

  1. OKRs encourage continuous improvement.

OKRs encourage a continuous improvement mindset by enabling teams to set ambitious but achievable goals. By focusing on results rather than activities, teams can set clear objectives and measure progress towards achieving them. This approach helps identify areas that require improvement and allows teams to pivot quickly if necessary.

In addition, OKRs promote a culture of accountability by clarifying who is responsible for achieving each objective. This accountability encourages teams to take ownership of their work and ensure they do everything they can to achieve their goals.

  1. OKRs promote transparency and communication.

Another key benefit of OKRs is that they promote transparency and communication. By setting clear objectives and measuring progress towards achieving them, teams can better communicate their progress to stakeholders. This transparency helps build trust between teams and stakeholders, essential for effective collaboration.

In addition, the regular check-ins required by the OKR process promote communication and collaboration between teams. These check-ins encourage teams to share their progress and discuss any challenges. This communication helps teams identify opportunities for improvement and enables them to work together to find solutions.

  1. OKRs provide a framework for decision-making.

OKRs provide a framework for decision-making by ensuring that all decisions are aligned with the company's overarching objectives. By setting clear objectives, teams can evaluate potential decisions against these objectives and ensure they are moving the company closer to achieving its goals.

This framework can help prevent decision paralysis by providing a clear set of guidelines for decision-making. It can also help prevent decisions not aligned with the company's objectives by clarifying what it is trying to achieve.

  1. OKRs promote employee engagement and motivation.

Finally, OKRs promote employee engagement and motivation by providing clear objectives and a sense of purpose. By setting ambitious but achievable goals, employees are motivated to work towards achieving them. This motivation is further reinforced by the regular check-ins required by the OKR process, which provides employees with feedback and recognition for their progress.

In addition, OKRs provide employees with a clear understanding of how their work contributes to the broader mission and goals of the company. This understanding helps employees feel more connected to the company's mission and engaged with their work.

Conclusion

In conclusion, OKRs are a great tool for organizations looking to succeed in today's fast-paced business world. By aligning goals across the organization, encouraging continuous improvement, promoting transparency and communication, providing a framework for decision-making, and promoting employee engagement and motivation, OKRs can help organizations achieve their goals more.

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Tags: Innovation, Leadership, Business Strategy

The Balcony & Dance Floor of Strategy
Thinkers360
March 06, 2023

In business, there are two primary levels of strategy: the strategic level and the tactical level. The strategic level involves developing and setting long-term goals and objectives, whereas the tactical level involves the execution of those plans and objectives to achieve them. These two levels are interconnected, with the strategic level informing the tactical level and the tactical level providing feedback to the strategic level.

The strategic level is often compared to a balcony, providing a higher-level view of the overall situation. Leaders at the strategic level can see the big picture, identify opportunities and challenges, and make informed decisions based on those insights. On the other hand, the tactical level is often compared to a dance floor, where employees are executing the plans and strategies set forth by the strategic level. The dance floor is where the real action occurs, where employees interact with customers, produce goods and services, and make things happen.

The key to business success is integrating these two levels seamlessly, allowing the strategic vision to inform the tactical execution. However, achieving this integration can be challenging, particularly when executing an open strategy.

Open strategy refers to the process of involving employees, customers, suppliers, and other stakeholders in the strategic decision-making process. It's a collaborative approach that encourages sharing ideas, feedback, and insights to develop a more comprehensive and effective strategy.

Implementing an open strategy on the dance floor can be an effective way to execute a business strategy. Here are a few ways businesses can use open strategy to improve their tactical-level execution:

  1. Engage Employees: Employees are the backbone of any business and have a unique perspective on what works and what doesn't. Encouraging employees to share their ideas and insights about the business's operations and how to improve them is critical. Giving them opportunities to voice their opinions, make suggestions and take ownership of their work can significantly improve morale, productivity, and motivation.

  2. Customer Feedback: Your customers are the best source of feedback. They can provide valuable insights into what they like and dislike about your products or services. Use this feedback to improve your products or services and make them more customer-friendly. Gathering customer feedback and making necessary adjustments can enhance customer satisfaction and loyalty, increasing sales and revenue.

  3. Collaboration: Collaboration is essential to open strategy. Encouraging collaboration between different departments and teams can foster a culture of innovation, creativity, and continuous improvement. Employees who work together can share ideas, learn from one another, and create better customer solutions.

  4. Data-Driven Decision-Making: Use data to inform your decision-making process. Collect data on your operations, customer behaviour, and market trends. Analyze this data to identify patterns and trends and make informed decisions. By relying on data rather than intuition or guesswork, you can make better decisions based on facts and insights.

  5. Continuous Improvement: Open strategy is an ongoing process that requires continuous improvement. Regularly evaluate your strategies and tactics to identify areas for improvement. Encouraging employee and customer feedback can help identify improvement opportunities that may have otherwise gone unnoticed.

In conclusion, an open strategy is a practical approach to developing and executing strategies on the dance floor. Businesses can create a more comprehensive and effective strategy by involving employees, customers, suppliers, and other stakeholders. It fosters a culture of innovation, creativity, and continuous improvement, leading to improved business performance and growth. Implementing an open strategy on the dance floor can be challenging, but the rewards can be significant, including increased employee engagement, improved customer satisfaction, and enhanced business results.

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Tags: Business Strategy, Innovation, Leadership

How OKRs can be Used in Strategy Execution
Thinkers360
March 05, 2023

In today's fast-paced business world, strategy execution has become more important than ever. The ability to effectively execute a strategy is often what sets successful companies apart from their competitors. One tool that has become increasingly popular for strategy execution is the use of Objectives and Key Results (OKRs). OKRs are a simple, yet powerful framework that can be used to set and track goals and outcomes across an organization.

At its core, OKRs are a goal-setting system that enables companies to focus on what really matters. They provide a clear and measurable way to define and track progress towards key objectives. OKRs are made up of two parts: objectives and key results. Objectives are the overarching goals that a company wants to achieve. Key results are the specific, measurable outcomes that indicate progress towards those objectives.

OKRs can be used in strategy execution in a number of ways. Here are some of the ways that companies can leverage OKRs to drive strategy execution:

  1. Aligning everyone around the company's strategy

OKRs provide a way to align everyone in the company around the company's strategy. By setting clear objectives and key results, every employee can see how their work contributes to the company's goals. This creates a sense of purpose and direction, and helps employees understand how their work fits into the bigger picture.

  1. Focusing on the most important goals

OKRs help companies focus on the most important goals. By setting clear objectives and key results, companies can prioritize their efforts and focus on the things that will have the biggest impact on their business. This helps companies avoid the trap of trying to do too many things at once, which can lead to a lack of focus and poor results.

  1. Driving accountability

OKRs drive accountability by making it clear who is responsible for achieving each objective and key result. This helps ensure that everyone in the company is working towards the same goals, and that progress is being made towards those goals. OKRs also provide a way to measure progress and hold people accountable for achieving their goals.

  1. Enabling continuous improvement

OKRs enable continuous improvement by providing a way to measure progress towards objectives and key results. This helps companies understand what is working and what is not, and make adjustments as needed. By regularly reviewing progress towards OKRs, companies can identify areas where they need to improve and take action to address those areas.

  1. Communicating progress

OKRs provide a way to communicate progress towards goals and objectives across the organization. By setting clear objectives and key results, companies can provide regular updates on progress towards those goals. This helps keep everyone in the company informed and engaged, and creates a sense of shared ownership and responsibility for achieving the company's goals.

In conclusion, OKRs are a powerful tool for strategy execution. They provide a way to align everyone in the company around the company's strategy, focus on the most important goals, drive accountability, enable continuous improvement, and communicate progress. By using OKRs, companies can ensure that they are making progress towards their goals, and ultimately achieve greater success.

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Tags: Business Strategy, Innovation, Leadership

The Playing to Win Strategy Framework
Thinkers360
March 04, 2023

In any competitive arena, the goal is to win. It could be a sporting event, a board game, or a business venture. To achieve this goal, one needs a strategy that can guide them through the ups and downs of the game. This is where the "Playing to Win" strategy framework comes in.

The "Playing to Win" framework was developed by A.G. Lafley and Roger L. Martin, two highly respected business leaders. They wrote a book with the same title outlining the framework in detail. The book has become a go-to resource for many business leaders and sports coaches looking to develop a winning strategy.

The Role of Management Systems in Strategy | by Roger Martin | Medium

The framework is based on five key questions every business or individual should answer before starting a new venture. These questions are:

  1. What is your winning aspiration?
  2. Where will you play?
  3. How will you win?
  4. What capabilities must you have in place?
  5. What management systems are required to support your choices?

Let us take a closer look at each of these questions.

  1. What is your winning aspiration?

The first question is perhaps the most critical one of all. It requires you to define what you consider a win. This could be achieving a certain level of revenue, market share, or profit margin. It could also be less tangible, like building a brand or winning a particular award.

Whatever your winning aspiration, it needs to be specific and measurable. You should also ensure that it is achievable within a reasonable timeframe. Once you have defined your winning aspiration, you can move on to the next question.

  1. Where will you play?

The second question is about defining the scope of your business or venture. This includes deciding which markets or customer segments you will target and what products or services you will offer. You should also consider your geographical reach and distribution channels.

To answer this question, you must thoroughly research your target markets and your competition. This will help you identify gaps in the market that you can exploit and areas where you can differentiate yourself from your competitors. Once you have defined your scope, you can move on to the next question.

  1. How will you win?

The third question is about defining your competitive advantage. It requires you to identify the key drivers of success in your chosen markets and to develop a strategy that leverages your strengths while addressing your weaknesses.

To do this, you need to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of your business or venture. This will help you identify your core competencies and the areas where you need to improve. You can then develop a strategy that capitalizes on your strengths and addresses your weaknesses.

  1. What capabilities must you have in place?

The fourth question concerns identifying the capabilities you need to execute your strategy successfully. This includes everything from the skills and expertise of your staff to the technology and infrastructure you need to support your operations.

To answer this question, you need to conduct a gap analysis of your current capabilities and the capabilities you need to achieve your winning aspiration. This will help you identify areas where you need to invest in training, hiring, or technology to build the necessary capabilities.

  1. What management systems are required to support your choices?

The final question defines the management systems you need to support your strategy. This includes everything from your organizational structure and decision-making processes to your performance management and incentive systems.

To answer this question, you must consider how you will align your organization around your strategy and measure progress towards your winning aspiration. You should also consider how you will incentivize and reward your staff for achieving their goals.

In conclusion, the "Playing to Win" strategy framework is powerful for developing a winning strategy in any competitive arena. By answering

the five key questions, you can create a comprehensive and actionable plan that will guide your decision-making and ensure that you are always playing to win.

It is important to note that the framework is not a one-time exercise. It should be revisited periodically to ensure your strategy remains relevant and effective. As markets and competitive landscapes change, you may need to adjust your answers to the five key questions to ensure your strategy still aligns with your winning aspiration.

The framework is also not a guarantee of success. It is only as good as the quality of your answers to the five key questions and your ability to execute your strategy. To truly play to win, you need to be willing to take calculated risks, make tough decisions, and continuously learn and improve.

Many organizations across industries, including Procter & Gamble, LEGO, and Intuit, have successfully applied the "Playing to Win" strategy framework. However, it is not limited to business applications. Individuals can also use it to develop a winning strategy for their personal and professional lives.

For example, suppose you are an athlete. In that case, you can use the framework to define your winning aspiration (e.g., winning a championship), identify the competitions and events where you will play, develop a training and competition strategy that leverages your strengths and addresses your weaknesses, identify the skills and resources you need to build, and define the management systems that will support your goals.

In conclusion, the "Playing to Win" strategy framework is a powerful and practical tool for anyone looking to achieve their goals and win in a competitive arena. By answering the five key questions, you can develop a clear and actionable strategy that leverages your strengths and addresses your weaknesses. Whether you are a business leader, an athlete, or an individual, the framework can help you achieve your winning aspirations and reach your full potential.

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Tags: Business Strategy, Innovation, Leadership

The Importance of Using Business Model Design
Thinkers360
March 03, 2023

Business model design is a critical aspect of building a successful business. A business model defines the strategy and structure of a company and provides a framework for decision-making. It is an essential tool entrepreneurs, and managers use to create value, generate revenue, and manage costs. A well-designed business model helps companies to achieve their goals, attract investors, and stay competitive in a constantly changing market. This article will explore the importance of using business model design and its benefits for businesses.

Firstly, a business model is the foundation of a company’s strategy. It defines how a company creates and delivers value to its customers and how it captures that value in the form of revenue. A well-designed business model helps a company focus on its core strengths and identify the key activities to drive success. It also enables a company to differentiate itself from competitors and create a unique value proposition that resonates with customers.

For example, consider the business model of Amazon. Amazon’s business model is built on customer-centricity, low prices, and fast delivery. This strategy has enabled Amazon to dominate the e-commerce market and become one of the most valuable companies in the world. By focusing on these core strengths and creating a unique value proposition, Amazon has built a loyal customer base and attracted investors.

Secondly, a well-designed business model helps companies to generate revenue and manage costs. A business model defines a company’s revenue streams, including the pricing strategy, distribution channels, and customer segments. It also outlines a company’s cost structure, including the key resources, activities, and partners required to deliver the value proposition.

Managers can make informed decisions about pricing, marketing, and investments by understanding a company’s revenue streams and cost structure. For example, if a company’s cost structure is too high, it may need to adjust its pricing strategy or look for ways to optimize its operations. Alternatively, if a company’s revenue streams are not generating enough income, it may need to expand its customer base or explore new distribution channels.

Thirdly, a well-designed business model helps companies to stay competitive in a constantly changing market. Markets are dynamic, and companies must be agile and adaptable to stay ahead of the competition. A business model provides a framework for innovation and growth, enabling companies to experiment with new products, services, and business models.

For example, consider the business model of Netflix. Netflix started as a DVD rental service and has since evolved into a streaming platform that produces original content. By experimenting with different business models and revenue streams, Netflix has been able to stay ahead of the competition and maintain its position as a market leader.

Finally, a well-designed business model helps companies to attract investors and secure funding. Investors are interested in companies with a clear and compelling business model demonstrating the potential for growth and profitability. A business model provides a roadmap for success, and investors want to see evidence that a company has thought through its strategy and is focused on achieving its goals.

For example, consider the business model of Airbnb. Airbnb’s business model is built on the sharing economy, enabling it to disrupt the hospitality industry and generate significant revenue. Investors were attracted to Airbnb because of its innovative business model and the potential for growth in the sharing economy.

In conclusion, the importance of using business model design cannot be overstated. A well-designed business model provides a roadmap for success and helps companies generate revenue, manage costs, stay competitive, and attract investors. It is a critical tool that entrepreneurs and managers can use to create value and build successful businesses. By understanding the importance of business model design and investing time and resources into developing a robust business model, companies can achieve their goals, stay ahead of the competition, and create value for their customers and shareholders.

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Tags: Business Strategy, Innovation, Leadership

How to Model Your Business Idea Using the Lean Canvas
Thinkers360
March 02, 2023

Developing a new product or business can be an exciting and challenging venture. 

To increase your chances of success, creating a well-thought-out plan that maps out your business idea, its value proposition, target audience, revenue streams, cost structure, and more is important. This is where the Lean canvas comes in handy. The Lean Canvas is a powerful visual tool that helps entrepreneurs model their business ideas in a concise, organized, and focused manner. Ash Maurya developed it. 

This article will discuss how to model your business idea using Lean canvas. We will review each section of the Lean Canvas and provide practical tips to help you complete it effectively.

The Lean Canvas for Internal Projects - Intrapreneur Nation

Section 1: Problem

The first section of the Lean Canvas is the Problem section. This section focuses on your target audience's pain points or challenges. Understanding the problem, you are trying to solve with your business idea is crucial. To complete this section effectively, you should:

  • Clearly define the problem: State the problem clearly and concisely. Use simple language that your target audience can understand.
  • Quantify the problem: Use statistics, data, or surveys to show the magnitude of the problem. This helps to illustrate the urgency and relevance of your business idea.
  • Use customer language: Use language your target audience would use when describing the problem. This helps to build rapport and credibility with them.

Section 2: Solution

The Solution section of the Lean canvas outlines your proposed solution to the problem. This section should explain how your business idea addresses your target audience's pain points or challenges. To complete this section effectively, you should:

  • Explain your value proposition: Clearly state how your business idea solves the problem. Focus on the unique benefits and advantages that your solution provides.
  • Highlight the key features: Explain your product or service's key features or attributes that make it stand out from competitors.
  • Explain how it works: Describe how your solution works and how it helps to solve the problem. Use simple language that your target audience can understand.

Section 3: Key Metrics

The Key Metrics section of the Lean canvas outlines the metrics or indicators you will use to measure the success of your business idea. This section should highlight the most critical data points you need to track to ensure your business is on track. To complete this section effectively, you should:

  • Choose the right metrics: Select the most relevant metrics to your business idea. Consider customer acquisition, retention, revenue, profit, and market share metrics.
  • Quantify the metrics: Use specific numbers or targets to measure your performance. This helps to create a clear and measurable goal for your business idea.
  • Keep it simple: Focus on the most critical metrics that will drive your business forward. Avoid overwhelming your team or stakeholders with too much data.

Section 4: Unique Value Proposition

The Unique Value Proposition section of the Lean canvas outlines what sets your business apart from the competition. This section clearly explains how your business idea is different from existing solutions. To complete this section effectively, you should:

  • Identify your unique selling points: Highlight the features, benefits, or advantages that make your business idea unique.
  • Focus on the customer: Explain how your business idea addresses your target audience's needs, desires, or pain points.
  • Be concise: Keep your unique value proposition short and simple. Use language that your target audience can understand.

Section 5: Channels

The Channels section of Lean canvas outlines your methods to reach your target audience. This section should explain how you will market, promote, and sell your product or service. To complete this section effectively, you should:

  • Choose the right channels: Select the most relevant channels for your target audience. Consider channels like social media, email, search engine optimization, content marketing, events, etc.
  • Prioritize channels: Prioritize the channels that will have the most significant impact on your target audience. Consider factors such as cost, reach, and effectiveness.
  • Be flexible: Be open to experimenting with new channels or adjusting your strategy based on customer feedback and data.

Section 6: Customer Segments

The Customer Segments section of Lean canvas outlines the specific groups of customers that you are targeting with your business idea. This section should explain who your ideal customer is and how you will reach them. To complete this section effectively, you should:

  • Define your target audience: Clearly define your ideal customer's demographics, psychographics, or behaviour. Use data or research to support your assumptions.
  • Segment your audience: Segment your target audience into smaller groups based on common characteristics or needs. This helps to create more targeted and effective marketing strategies.
  • Prioritize segments: Prioritize the customer segments that are most profitable, scalable, or strategic for your business.

Section 7: Revenue Streams

The Revenue Streams section of the Lean canvas outlines how your business will generate revenue. This section should explain how you will monetize your business idea. To complete this section effectively, you should:

  • Identify your revenue streams: Identify your business's primary revenue sources. Consider revenue streams such as product sales, subscription fees, advertising, licensing, etc.
  • Prioritize revenue streams: Prioritize the revenue streams that are most profitable, scalable, or strategic for your business.
  • Test pricing strategies: Experiment with different pricing strategies to determine the optimal pricing for your product or service.

Section 8: Cost Structure

The Lean canvas's Cost Structure section outlines your business's costs to operate and grow. This section should explain how you will manage your expenses and ensure your business is financially sustainable. To complete this section effectively, you should:

  • Identify your costs: Identify the fixed and variable costs that your business will incur. Consider costs such as product development, marketing, salaries, rent, etc.
  • Prioritize costs: Prioritize the most critical to your business's success. Consider the costs that will have the most significant impact on your revenue streams.
  • Be realistic: Be realistic about the costs that your business will incur. Consider the potential risks and uncertainties that may affect your expenses.

Conclusion

The Lean Canvas is a powerful tool that helps entrepreneurs model their business ideas in a concise, organized, and focused manner. By completing each section of the Lean canvas, you can create a well-thought-out plan that maps out your business idea, its value proposition, target audience, revenue streams, cost structure, and more. 

With this information, you can make informed decisions, prioritize tasks, and ensure that your business is on track to success. Remember to be flexible, open to feedback, and willing to adjust your strategy to meet your business's and target audience's evolving needs.

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Tags: Design Thinking, Innovation, Lean Startup

Why Business Model Innovation is so Important for Businesses
Thinkers360
March 01, 2023

In today's fast-paced and ever-changing business landscape, innovation is crucial to the success of any organisation. However, while many companies focus on product or service innovation, there is another type of innovation that is just as important: business model innovation.

Business model innovation is the process of creating, changing or improving the way a company does business. It involves rethinking how the company generates revenue, creates customer value, and operates in the market. Business model innovation is essential for companies that want to remain competitive and stay ahead of the curve. Business model innovation is not a new concept. Companies have been innovating their business models for decades, if not centuries. However, with new technologies, changing consumer behaviour, and increased competition, business model innovation has become more critical.

This article will explore the importance of business model innovation and why companies need to focus on it to remain competitive and successful.

Adapting to changing market conditions
The business environment constantly evolves, and companies must adapt quickly. Business model innovation allows companies to respond to changing market conditions by creating new revenue streams, entering new markets, and diversifying their product or service offerings.

For example, Netflix's original business model was renting DVDs by mail. However, as technology advanced and online streaming became more popular, Netflix shifted its business model to focus on streaming video content. This shift allowed Netflix to remain relevant and competitive in an increasingly crowded market.

Staying ahead of the competition
Innovation is key to staying ahead. By continually improving and refining their business model, companies can differentiate themselves from their competitors and offer unique value propositions to customers.

For example, Amazon's business model is based on offering a vast selection of products, fast and reliable shipping, and competitive pricing. By constantly refining and improving its business model, Amazon has become one of the most successful and dominant players in the retail industry.

Creating new revenue streams
Business model innovation can create new revenue streams for companies. Companies can tap into new markets and increase their revenue by finding new ways to create value for customers. For example, Apple's business model is based on creating high-end products with premium features and charging a premium price for them. Apple has generated significant revenue from its products by creating a brand associated with quality and luxury.

By improving their business model, companies can improve customer satisfaction. Companies can build customer loyalty and increase their customer base by creating value. For example, Airbnb's business model is based on offering travellers unique and affordable accommodation options. By providing a platform that allows hosts to offer their homes to travellers, Airbnb has created a business model focused on providing value to customers.

Keys to successful business model innovation

While business model innovation is essential for companies that want to remain competitive and successful, it is not an easy process. Business model innovation requires a deep understanding of the company's business, its customers, and the market in which it operates.

Here are some key factors that are critical to successful business model innovation:

Customer focus: Business model innovation should focus on creating customer value. Companies should understand the needs and wants of their customers and create a business model that meets those needs.

Experimentation: Business model innovation requires experimentation. Companies should be willing to test new ideas and be willing to fail. Failure is an important part of the innovation process, as it provides valuable feedback and insights.

Collaboration: Business model innovation should involve collaboration across the organisation. Innovation should not be limited to a specific department or team but should involve all organisational stakeholders.

Flexibility: Business model innovation requires flexibility. Companies should be willing to adapt and change their business models in response to changing market conditions, customer needs, and new technologies. Flexibility allows companies to remain agile and responsive to new opportunities and challenges.

In conclusion, business model innovation is crucial to any organisation's success. It allows companies to adapt to changing market conditions, stay ahead of the competition, create new revenue streams, and improve customer satisfaction.

To succeed in business model innovation, companies must focus on customer needs, experiment and collaborate across the organisation, and remain flexible. By embracing business model innovation, companies can position themselves for long-term success in an ever-changing business landscape.

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Tags: Business Strategy, Innovation, Leadership

Opportunities

2 Businesss
OKRs & Strategic Planning

Location: Global / Virtual     Date Available: May 01st, 2023     Fees: 10000

Submission Date: March 01st, 2023     Service Type: Service Offered

Reviewing your strategy is essential to achieve maximum growth potential for your business. Doing so can uncover valuable insights to help you identify untapped markets and create a comprehensive strategy considering multiple options.

To drive success, it’s crucial to implement your plan with clearly defined Objectives and Key Results (OKRs). This will help you stay focused and ensure everyone is aligned and working towards the same goals.

Check out the below link.
https://visualisesolutions.co.uk/build-execute-strategy/

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Business Design & Innovation

Location: Global / Virtual     Date Available: May 01st, 2023     Fees: 10000

Submission Date: March 01st, 2023     Service Type: Service Offered

To maintain a competitive edge, startups and established organisations must prioritise the fundamental elements underpinning success. A solid business model is a crucial aspect that should not be overlooked.

Our approach emphasizes the significance of a well-structured business model, a distinct value proposition, and data-based decision-making. You can create a workplace where employees eagerly look forward to Mondays by cultivating a culture that inspires and motivates your teams.

Incorporating these essential elements into your strategy can unlock your business’s full potential, helping you stay ahead of the competition.

Learn more
https://visualisesolutions.co.uk/build-an-invincible-company/

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