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Dennis Akkerman MBA

Managing Director at Orbis Business School

Kuala Lumpur, Malaysia

Transformational Leadership | Transformation Architect | Keynote Speaker | Best-Selling Author

I believe transformation is the #1 capability we need to thrive in an uncertain world, yet it is also one of the most difficult to master.

My work on transformational leadership is built around five core ideas:

• Being is always becoming. Transformation is continuous, not a project.

• Transformation comes full circle: ME > WE > ALL OF US. It starts with ourselves, expands to the organisations we lead and ultimately affects society and the planet.

• Organisations need an X-ray before they determine the cure. Too often, organisations tend to solve surface issues or apply the wrong cure to the wrong problem. A deeper diagnosis is needed to uncover and address the root cause.

• Transformation is context-specific. What is under-active? What is actually needed? What is overactive? What should we start, strengthen, continue, reduce or stop?

• You cannot transform what you cannot see. Our level of awareness determines what we are capable of transforming.

These ideas underpin StepWise®, my whole-system transformation architecture, and my work with leaders, organisations and boards.

My trilogy follows the same expanding circle:

The Naked Leader : Self Transformation = ME
Business As UNusual : Business Transformation = WE
Not My Problem? : Sustainable Transformation = ALL OF US

Over the past 25+ years, I've experienced transformation from multiple perspectives: leading and consulting on business and technology transformation within multinational organisations, developing leaders and teams across countries and cultures, and researching and writing about why transformation succeeds or fails.

As a Dutchman living in Asia for 13+ years, I bring together Western and Eastern leadership perspectives to develop a more holistic and international approach to transformation.

I help leaders and organisations determine what they really need to transform, see what they may not yet see, and turn that awareness into meaningful and lasting change. My work has taken me to more than 30 countries and includes organisations such as HSBC, Shell and Coca-Cola.

Contact me for a conversation about transformation.

#orbis #transformation #stepwise #transformationalleadership #thenakedleader #businessasunusual #notmyproblem

Available For: Consulting, Influencing, Speaking
Travels From: Kuala Lumpur, Malaysia
Speaking Topics: Transformational Leadership, Self Transformation, Business Transformation, Sustainable Transformation

Dennis Akkerman MBA Points
Academic 0
Author 183
Influencer 152
Speaker 10
Entrepreneur 20
Total 365

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Change Management 31.84
Coaching 34.71
Digital Transformation 30.01
Leadership 33.12
Management
Risk Management 30.31
Sustainability 34.83
Transformation 44.40

Industry Experience

Consumer Products
Financial Services & Banking
High Tech & Electronics
Higher Education & Research
Manufacturing
Oil & Gas
Pharmaceuticals
Professional Services
Retail
Telecommunications
Wholesale Distribution

Publications & Experience

2 Article/Blogs
Digital Transformation - what's in it for your business?
PECB Magazine
May 01, 2021
Digital transformation is about much more than adopting new technologies. This article explores why many transformation initiatives fail and introduces the Golden Triangle of Digital Transformation, highlighting the need to align strategy, mindset, and skills & technology to create lasting business value.

See publication

Tags: Digital Transformation, Leadership, Transformation

CEO = CDO (in the future)
Linkedln
January 30, 2020
While most of the Chief Digital Officer's (CDO) focus has been on the effective utilisation of data, this tends to be more tactical than strategic in nature. However, those CDOs who are more strategic and business oriented are better able to capitalise on data and technology in terms of revenue growth, market development, innovation and other strategic objectives.

See publication

Tags: Business Strategy, Change Management, Leadership

3 Books
Not My Problem? - Why sustainability is too expensive to ignore
Kanyin Business Books
August 29, 2026
Not My Problem? challenges the idea that sustainability is someone else’s responsibility or simply a compliance exercise. It shows that sustainability goes far beyond carbon emissions, ESG reporting and compliance, touching every part of how organisations lead, decide and operate.

Through practical insights and real-world perspectives, the book explores how leaders can turn sustainability challenges into opportunities for innovation, resilience and long-term value.

At its heart, it argues that sustainability is fundamentally a leadership mindset, not a separate corporate initiative. The central question is simple: how can we make sustainability part of the way we do business and turn a perceived cost into a profitable opportunity?

See publication

Tags: Leadership, Sustainability, Transformation

Business As UNusual - next-level transformation guide for uncertain times
Kanyin Publications / Amazon KDP
September 16, 2025
In a world where change is the only constant, most leaders know they need to transform—but few know how to do it at scale. Business As UNusual is the go-to guide for leaders ready to break the status quo and lead with impact in uncertain times.

At the heart of the book is the StepWiseTM framework—a powerful, practical and holistic model built on decades of global transformational leadership experience and backed by the latest research and case examples. You’ll discover 7 powerful steps to level up every aspect of your business by creating an environment where people thrive in the face of uncertainty and change. This book is full of thought-provoking questions, unconventional ideas and practical tips to apply in your own business. You’ll start to see the future as a great opportunity rather than a big question mark.

The world needs transformational leaders now more than ever before. Business as UNusual is written for people who want to make a positive difference for themselves and for others. People who create opportunities. People who inspire and connect. Are you one of them?

See publication

Tags: Business Strategy, Leadership, Transformation

The Naked Leader
Kanyin Publications
September 07, 2024
-the ultimate self-transformation guide for leaders-

The Naked Leader is a compact yet insightful guide for anyone ready to strip away the layers of ego, fear and limiting beliefs. Packed with timeless wisdom and actionable steps, this book will challenge your mindset and set you on the path to becoming the best version of yourself – your Naked Self.

See publication

Tags: Change Management, Coaching, Leadership

1 Founder
Orbis Business School
Orbis Business School
September 01, 2021
Transformational Leadership training & coaching for managers and entrepreneurs.
- corporate, public, in-house, bespoke programmes

See publication

Tags: Coaching, Leadership, Transformation

1 Keynote
Ethics at scale: transforming mindsets and behaviours for sustainable value creation
Dennis Akkerman
July 14, 2026
As organisations grow more complex, ethics cannot depend on policies and compliance alone. In my keynote I explored how leaders can shape the mindsets, behaviours and organisational culture that turn ethical principles into everyday decisions. This included practical examples that showed how doing the right thing can be embedded in how organisations lead, decide and perform.

The event, organised by OJK (Indonesia's Financial Services Authority) was held in a hybrid format, participated by 20,000 financial services institutions leaders, GRC profession associations, academicians, and other stakeholders, both on-site and online.

See publication

Tags: Risk Management, Sustainability, Transformation

2 Media Interviews
Governance, the cornerstone of sustainability
Star Media Group Berhad
September 25, 2026
In this article I share why governance is ultimately about behaviours and transforming the organisation from within.

See publication

Tags: Leadership, Sustainability, Transformation

【Openbook】with Dennis Akkerman - 7 Powerful Steps to Level Up Your Business
Youtube
November 20, 2025
Open book with Dennis Akkerman, the author of Business As UNusual. Part Two of Dennis Akkerman’s Leadership Trilogy, this book continues his exploration of transformational leadership that began with The Naked Leader.

See publication

Tags: Coaching, Leadership, Transformation

Thinkers360 Certifications

2 Certifications

Thinkers360 Credentials

4 Badges

Radar

1 Trend
Transformational Capability as an Organisational Discipline

Date : September 30, 2026

The underlying trend is that transformation is shifting from something organisations do occasionally through change programmes, restructuring, digital initiatives or other projects, to a persistent organisational capability: the ability to continuously adapt while maintaining coherence, performance and purpose.

See Radar

Blog

1 Article/Blog
Who Are You Under Pressure - And Is That the Real You?
Thinkers360
February 14, 2026

We often hear: “You see someone’s true colours when they’re under pressure.”
I disagree.

Pressure doesn’t reveal your true self. It reveals your conditioning.
Under stress, cognition narrows.
You default to protective habits and automatic responses.
But that’s not who you are at a deeper level.

Assessments like Hogan rightly point out that derailers emerge under strain. That’s useful. But being predictable under stress doesn’t automatically mean being authentic.

If anything, pressure amplifies the parts of you that haven’t yet been examined.

I’m way more interested in what happens when fear drops and awareness rises. It will give you the capacity to consciously choose a response.
That’s where real transformation happens.

Not “Who are you when triggered?”
But “Who are you when fully conscious?”
To me, that’s much closer to the truth.

This fundamental question sits at the heart of my book 'The Naked Leader' and the work I do with leaders and entrepreneurs.
It starts with building inner clarity before gaining outer clarity.

See blog

Tags: Leadership, Transformation

Opportunities

Events

1 Physical Event
Malaysian Association of Professional Speakers Convention

Location: Pullman Bangsar, Kuala Lumpur, Malaysia    Date : May 16, 2023 - May 17, 2023     Organizer: MAPS

https://maps.org.my/events/maps-convention-2023/

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