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Yessenia Sembergman

Head of Community Recognition & Development at Thinkers360

Cartagena, Colombia

Head of Community Recognition & Development at Thinkers360.

Thinkers360 is the world’s premier platform for thought leaders and influencers to share opportunities, promote and advance their expertise. Organizations and agencies use our tools for finding and working with the world’s top thought leaders as well as showcasing their own corporate executives, thought leaders and content to drive brand eminence and revenue growth.

Connect with the world's premier influencers and thought leaders with over 100M followers combined. Contact us for details at info@thinkers360.com.

Are you a thought leader looking to showcase your profile and portfolio - as an academic, advisor, analyst, author, consultant, influencer, speaker - and participate in the gig economy and our global leaderboards? Sign-up here: https://www.thinkers360.com/tl/users/registration

Available For: Speaking
Travels From: Cartagena, Colombia
Speaking Topics: ...

Yessenia Sembergman Points
Academic 0
Author 25
Influencer 6
Speaker 0
Entrepreneur 0
Total 31

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: $1,000+
Average Hourly Rate: $200-$300
Number of Employees: 1-10
Company Founded Date: 2023

Areas of Expertise

5G 30.01
Agile
AI 30.04
Analytics 30.04
Big Data 30.03
Business Strategy 30.03
Careers 30.16
Cloud
CRM 30.04
Culture 30.02
Customer Experience 30.01
Cybersecurity
Digital Disruption 30.19
Digital Transformation
FinTech 30.04
Future of Work 30.08
Generative AI
GRC 30.04
Health and Safety 30.26
HR 30.04
Innovation 30.06
InsurTech 30.51
IoT 30.01
Leadership 30.06
Management 30.04
Marketing 30.13
Personal Branding 30.11
Predictive Analytics 30.01
Procurement 30.03
Public Relations 30.10
Risk Management 30.04
RPA
Sales 30.10
Social 30.55
Startups
Supply Chain 30.03

Industry Experience

Healthcare
High Tech & Electronics
Media
Professional Services
Retail

Publications & Experience

12 Article/Blogs
Special Report: 150 Women B2B Thought Leaders You Should Follow in 2021
Thinkers360
November 13, 2020
In this special report, exclusively for members of Thinkers360, we’re pleased to present our list of 150 Women B2B Thought Leaders You Should Follow in 2021! Our list is compiled from opt-in members of Thinkers360 who have kindly contributed and shared their thought leadership content on our platform and among our community – whose members have over 25M followers on social media combined.

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Tags: Leadership

Top 50 Global Thought Leaders and Influencers on Digital Disruption (October 2019)
Thinkers360
October 27, 2019

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Tags: Digital Disruption

The future of work – Insights from Thinkers360 global thought leaders and influencers (Part 1)
Thinkers360
August 14, 2019
Having recently published our Top 20 Global Thought Leaders and Influencers on Future of Work (August 2019), we asked a selection of our Thinkers360 global influencers about their thoughts on the future of work and what we can expect to see over the next three years.

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Tags: Future of Work

Top 20 Global Thought Leaders and Influencers on Future of Work (August 2019)
Thinkers360
August 02, 2019
Here’s the Thinkers360 leaderboard for the top 20 global thought leaders and influencers on Future of Work for August 2019. Congratulations to all our thought leaders and experts who participated!

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Tags: Future of Work

Thought Leader Interview with Ton Dobbe, Chief Inspiration Officer, Value Inspiration
Thinkers360
May 27, 2019
Thinkers360 Interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Ton Dobbe, Chief Inspiration Officer, Value Inspiration.

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Tags: AI, Marketing

Thought Leader Q&A with Rashim Mogha, Head of Product, AAU at Automation Anywhere and Founder, eWOW
Thinkers360
May 23, 2019
Thinkers360 Q&A’s profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Rashim Mogha, Head of Product, AAU at Automation Anywhere and eWOW (empowered Women of the World) Founder.

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Tags: AI, Leadership

Top 20 Global Thought Leaders on FinTech (March 2019)
Thinkers360
March 01, 2019
Here’s the Thinkers360 leaderboard for the top 20 global thought leaders on FinTech for March 2019. Congratulations to all our thought leaders and experts who participated!

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Tags: FinTech

Thought Leader Q and A with Phil La Duke, Principle Consultant at Environmental Resources Management (ERM)
Thinkers360.com
February 22, 2019
Thinkers360 Q&A’s profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Phil La Duke, Principle Consultant at Environmental Resources Management (ERM).

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Tags: Health and Safety, Future of Work

Top 20 Global Thought Leaders on Internet of Things
Thinkers360
February 01, 2019
Here’s the Thinkers360 leaderboard for the top 20 global thought leaders on Internet of Things for February 2019. Congratulations to all our thought leaders and experts who participated!

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Tags: IoT

Thought Leader Q and A with Kelly Barner, Managing Director, Buyers Meeting Point LLC
Thinkers360.com
January 09, 2019
Thinkers360 Q&A’s profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Kelly Barner, Owner and Managing Director of Buyers Meeting Point, a U.S.-based trusted source of information for the procurement industry.

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Tags: Procurement

Top 20 Global Thought Leaders on Culture
Thinkers360
January 04, 2019
Here’s the Thinkers360 leaderboard for the top 20 global thought leaders on Culture for January 2019. Congratulations to all our thought leaders and experts who participated!

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Tags: Culture

Top 20 Global Thought Leaders on Big Data
Thinkers360
December 04, 2018
Here’s the Thinkers360 leaderboard for the top 20 global thought leaders on Big Data for December 2018. Congratulations to all our thought leaders and experts who participated!

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Tags: Big Data

1 Media Interview
Thinkers360: Connecting Global Brands with the World's Premier Thought Leaders and Authentic Influencers
Analytics Insight
March 12, 2021
Founded in 2017, Thinkers360 is the world’s first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise. Organizations and agencies use the company’s tools for finding and working with the world’s premier thought leaders and authentic influencers as well as showcasing their own executives, thought leaders, and content among their opt-in B2B community that has over 25M followers on social media combined.

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Tags: Digital Disruption, Marketing, Social

Thinkers360 Credentials

3 Badges

Recommendations

1 Received
Estefania Vergara Sembergman

Associate, Community Recognition & Development of Thinkers360

August 10, 2023, Estefania Vergara Sembergman worked with Yessenia Sembergman at the same company

Testing

Radar

8 Technologies
* Cloud Computing (Predictions Series) *

Date : September 21, 2020

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* Generative AI (Predictions Series) *

Date : October 12, 2023

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* Internet of Things (Predictions Series) *

Date : September 21, 2020

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* Quantum Computing (Predictions Series) *

Date : July 15, 2020

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

Intent-Based Networking

Date : August 03, 2020

As users, devices, and distributed applications have grown in number, the networking environment has become exponentially more complex. IBN transforms a hardware-centric, manual network into a controller-led network that captures business intent and translates it into policies that can be automated and applied consistently across the network. The goal is for the network to continuously monitor and adjust network performance to help assure desired business outcomes.

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Open AI's GPT-3 Machine Learning System

Date : July 31, 2020

According to Wired magazine, "GPT-3 is a machine learning system that has been fed 45TB of text data, an unprecedented amount. All that training allows it to generate sorts of written content: stories, code, legal jargon, all based on just a few input words or sentences. And the beta test has already produced some jaw-dropping results. But after some initially promising results, GPT-3 is facing more scrutiny."

Share your opinion by rating this technology's potential Impact, Risk Factors, Industry Scenarios, and Predictions and Recommendations.

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Process Mining

Date : July 16, 2020

Process mining is a family of techniques in the field of process management that support the analysis of business processes based on event logs. During process mining, specialized data mining algorithms are applied to event log data in order to identify trends, patterns and details contained in event logs recorded by an information system. Process mining aims to improve process efficiency and understanding of processes. It is critical to understand processes because as-is processes usually differ from the desired ones, and companies need to have data-driven evidence to fix for improving their processes.

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Wi-Fi 6

Date : August 03, 2020

The next generation of the Wi-Fi standard is Wi-Fi 6, also known as 802.11ax, the latest step in a journey of nonstop innovation. The standard builds on the strengths of 802.11ac while adding efficiency, flexibility, and scalability that allows new and existing networks increased speed and capacity with next-generation applications.

The Institute of Electrical and Electronics Engineers (IEEE) proposed the Wi-Fi 6 standard so it can couple the freedom and high speed of Gigabit Ethernet wireless with the reliability and predictability found in licensed radio.

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13 Trends
* Agentic AI (Predictions Series) *

Date : October 06, 2025

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

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* Artificial Intelligence (Predictions Series) *

Date : October 07, 2025

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* Cybersecurity (Predictions Series) *

Date : October 06, 2025

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* Digital Marketing (Predictions Series) *

Date : September 21, 2020

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* Digital Transformation (Predictions Series) *

Date : September 21, 2020

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* FinTech (Predictions Series) *

Date : September 25, 2020

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* Future of Work (Predictions Series) *

Date : September 23, 2020

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* GovTech (Predictions Series) *

Date : October 20, 2021

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* HealthTech (Predictions Series) *

Date : October 20, 2021

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* Supply Chain (Predictions Series) *

Date : October 13, 2021

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

See Radar

* Sustainability (Predictions Series) *

Date : September 21, 2020

This topic is part of the Thinkers360 Predictions Series. Each year members can add their perspectives in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.


Selected predictions are featured here: Thinkers360 Predictions.

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Antitrust Intervention to Break up Big Tech

Date : July 31, 2020

There are a growing number of headlines and discussion in regard to the need to "break up" Big Tech. This is a looming regulatory trend that Thinkers360 is tracking on the radar. According to MIT SMR, "The power of technology platforms looms large over global economies and society." In addition, they cite that "Attitudes toward antitrust have even begun to shift at leading academic institutions associated with the hands-off ideology that has long benefited companies like Facebook, Google, and Amazon in their rise to dominance."

Share your opinion by rating this trends' potential Impact, Risk Factors, Industry Scenarios, and Predictions and Recommendations.

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Risk Management

Date : October 19, 2021

Add your perspective in terms of impact assessment, risk factors, industry scenarios and predictions and recommendations.

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1 Risk Factor
Cryptography

Date : July 16, 2020

A new study shows that quantum technology will catch up with today’s encryption standards much sooner than expected. That should worry anybody who needs to store data securely for 25 years or so.

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2 Industry Scenarios
First marketing touch

Date : July 16, 2020

From the very first marketing touch through to the closed deal and ongoing customer service, modern organizations rely on Salesforce to connect with their customers. But as these operations grow in scale and complexity, it becomes harder and harder to visualize and optimize processes that run through Salesforce. Celonis for Salesforce helps you identify and remove friction, so you can capture more revenue, optimize marketing investments, and delight your customers.

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Ability to optimize energy

Date : July 16, 2020

Through its ability to optimize energy usage and logistics planning, quantum computing (QC) will be able to increase sustainability within the supply chain while saving time and money.

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Blog

12 Article/Blogs
The Strategic Shift: Why Modern Talent Acquisition Demands Contact Intelligence
Thinkers360
December 22, 2025

Sponsored Post by Signalhire

Talent acquisition has fundamentally changed. The days of posting job descriptions and waiting for applications are over. Today's competitive hiring landscape requires a proactive approach where recruiters source, engage, and convert candidates before they even know they're looking for new opportunities.

Yet most organizations still approach hiring reactively. They wait for roles to open, scramble to fill pipelines, and compete for the same active candidates everyone else is chasing. This reactive model creates delays, drives up costs, and often results in settling for "good enough" rather than exceptional.

The organizations winning the talent war have made a strategic shift. They've moved from reactive hiring to continuous talent intelligence. They're building relationships with potential candidates months or years before positions open. And they're using contact intelligence to make this approach scalable.

This isn't about technology replacing human judgment. It's about arming talent acquisition teams with the intelligence they need to operate strategically rather than constantly firefighting.

The Hidden Cost of Reactive Hiring

When a critical role opens, most companies follow the same playbook. Post the job. Review applications. Screen candidates. Schedule interviews. The entire process takes 40-60 days on average, and that's assuming everything goes smoothly.

But the real cost isn't just time. It's opportunity cost.

Every day a revenue-generating role sits vacant, your company loses potential income. Every week, a critical technical position remains unfilled, projects stall and timelines slip. Every month you operate without key leadership, strategic initiatives languish.

Then there's the quality cost. When you're hiring reactively under pressure, you're limited to whoever happens to be actively job searching right now. The best candidates, the ones currently thriving in their roles, aren't checking job boards. They're busy doing excellent work for your competitors.

Reactive hiring forces you to choose from a constrained pool rather than pursuing the ideal candidates your organization actually needs.

Building Strategic Talent Pipelines Before You Need Them

Forward-thinking talent acquisition teams have rejected the reactive model entirely. Instead, they're building continuous talent pipelines for critical roles, identifying high-potential candidates long before positions open.

This approach requires fundamentally different infrastructure. You can't build relationships at scale without knowing who to build relationships with. You can't engage passive candidates without having their contact information. And you can't move quickly when a role opens if you're starting from zero.

Strategic pipeline building means identifying potential candidates based on specific criteria,their current role, skills, company, location, and career trajectory. It means having direct contact information so you can reach decision-makers personally rather than competing with hundreds of other recruiters in LinkedIn InMail.

The most sophisticated teams are researching potential candidates systematically, building databases of qualified talent segmented by role type, skill set, and readiness to move. When a position opens, they're not starting from scratch. They're activating existing relationships.

This transforms hiring from a frantic sprint into a strategic process where you control timing, quality, and outcomes.

Contact Intelligence: The Infrastructure of Proactive Recruiting

Strategic pipeline building only works if you can actually contact the people you've identified. This is where most recruitment strategies break down.

Traditional sourcing finds names and titles. But names and titles don't build relationships. Direct communication does. And direct communication requires verified contact information, professional email addresses and phone numbers that actually reach the person you're trying to engage.

The challenge is scale. Manually researching contact information for hundreds of potential candidates is impossibly time-consuming. Generic email addresses (info@company.com) go to gatekeepers, not decision-makers. And outdated contact data wastes time on bounced emails and disconnected numbers.

Contact intelligence solves this infrastructure problem. Rather than manually hunting for each person's email address and phone number, strategic recruiters leverage aggregated professional contact databases that provide verified, current information at scale.

This isn't just about efficiency, though saving hours per candidate adds up quickly. It's about making proactive recruitment actually feasible. You can't build a strategic pipeline if every candidate requires three hours of manual research just to find their contact information.

Industry-Specific Talent Mapping

Generic talent pools don't work for specialized hiring. If you're recruiting for niche technical skills, specific industry experience, or leadership roles in particular sectors, you need targeted approaches that reflect those specializations.

This is where industry and company-specific talent mapping becomes critical. Rather than broadly searching for "software engineers" or "marketing managers," strategic teams map talent within specific companies known for excellence in relevant areas.

Consider retail technology roles. If you need someone who understands retail operations at enterprise scale, you're not looking at random e-commerce companies. You're identifying people currently working at organizations like Walmart that operate at the complexity level your role requires. Building a targeted Walmart employee email list for relevant departments gives you direct access to candidates with exactly the experience your role demands.

This company-specific approach works across industries. Need pharmaceutical regulatory expertise? Map talent at major pharma companies. Looking for fintech product managers? Target employees at leading financial technology firms. Recruiting machine learning engineers? Identify teams at AI-forward companies.

The strategic advantage comes from precision. You're not sorting through thousands of loosely relevant candidates. You're engaging dozens of highly qualified people whose current experience directly translates to your open role.

Moving from Transactional to Relationship-Based Recruiting

Contact intelligence doesn't just accelerate reactive hiring. It fundamentally enables relationship-based recruiting at scale.

When you have direct contact information for potential candidates identified months before you need them, you can nurture relationships over time. You can share relevant content, provide industry insights, and establish your organization as a desirable employer long before asking them to consider a specific role.

This relationship-building approach transforms candidate perception. Instead of being "just another recruiter with a job," you become a valuable professional contact who provides insights and opportunities. When you eventually present a role, candidates respond because you've already established credibility and trust.

The best talent acquisition teams treat this like enterprise sales. They segment audiences, create nurture sequences, and track engagement over time. They don't blast the same generic outreach to everyone. They personalize communication based on the candidate's background, interests, and career stage.

This only works if you have the infrastructure to execute it, direct contact information, organized candidate databases, and systems for tracking communication history. Without these foundations, relationship-based recruiting remains theoretical rather than practical.

Data Privacy and Ethical Considerations

Strategic contact intelligence raises important questions about data privacy and ethical recruiting practices. Just because you can contact someone doesn't always mean you should.

Responsible talent acquisition teams establish clear guidelines around contact usage. They respect candidates who've indicated they're not interested. They avoid aggressive outreach that damages their employer brand. And they ensure their data sourcing complies with relevant privacy regulations.

The distinction between strategic intelligence and invasive harassment matters. Strategic recruiting uses professional contact information to initiate respectful, personalized conversations about career opportunities that might genuinely benefit the candidate. Invasive harassment involves repeated unwanted contact, sharing information candidates consider private, or disrespecting stated boundaries.

Organizations committed to ethical recruiting establish internal standards that exceed minimum legal requirements. They train recruiters on appropriate outreach frequency, message personalization, and respecting opt-out requests. They audit their data sources to ensure information comes from legitimate professional contexts, not personal or private channels.

Done properly, contact intelligence enables respectful professional networking at scale. Done poorly, it enables spam. The difference is in implementation, not technology.

Measuring Strategic Talent Acquisition Success

Traditional recruiting metrics focus on time-to-fill and cost-per-hire. These matters, but they don't capture the full value of strategic talent acquisition.

More sophisticated organizations track pipeline health metrics: How many qualified candidates exist in pipelines for critical roles? What percentage of pipeline candidates respond to initial outreach? How many pipeline relationships convert to applications when roles open?

They measure proactive versus reactive hiring ratios. What percentage of hires came from pre-existing pipelines versus emergency postings? How does quality-of-hire compare between these sources?

They track relationship development metrics. How many candidates have they engaged but not yet recruited? How many stay engaged over 6, 12, 18 months? What's the eventual conversion rate on long-term relationships?

These metrics tell a different story than traditional measures. They reveal whether your talent acquisition function operates strategically or reactively. They show whether you're building a sustainable competitive advantage in hiring or constantly starting from zero.

Implementing Strategic Talent Intelligence

Moving from reactive to strategic talent acquisition doesn't happen overnight. It requires changing processes, mindsets, and technologies.

Start by identifying your highest-value roles,positions that are business-critical, hard to fill, or both. Don't try to build strategic pipelines for every role immediately. Focus on the 10-20 positions where proactive recruiting delivers the most value.

For each priority role, define your ideal candidate profile precisely. What specific experience matters? Which companies employ people with these skills? What career progression typically precedes this role?

Build your contact intelligence infrastructure. Evaluate tools and databases that provide verified professional contact information at scale. Ensure whatever solution you choose integrates with your existing applicant tracking system and CRM.

Train your team on relationship-based recruiting. Strategic talent acquisition requires different skills than reactive hiring. Recruiters need to become comfortable with long-term nurture, personalized outreach, and consultative conversations.

Measure rigorously and iterate constantly. Track which outreach messages generate responses. Monitor which talent sources produce the best hires. Adjust your approach based on data, not assumptions.

The Competitive Advantage of Strategic Talent Access

Organizations that master strategic talent acquisition gain compounding advantages over time.

They reduce time-to-fill because they're not starting from zero when roles open. They improve quality-of-hire because they're selecting from broader, more qualified candidate pools. They lower cost-per-hire by reducing dependence on expensive external recruiters and job board promotions.

Perhaps most importantly, they hire people their competitors never even knew were available. While others compete for the same active candidates, strategic recruiters are having private conversations with passive candidates who aren't visible in public job markets.

In talent-constrained markets, this advantage becomes decisive. The companies that can consistently hire exceptional people faster than competitors can execute strategies others can't. They move faster, innovate more effectively, and build stronger teams.

The infrastructure enabling this advantage isn't complicated. It's contact intelligence, systematic pipeline building, and relationship-based recruiting discipline. But like most strategic advantages, it's simple in concept and difficult in execution.

The organizations that commit to this approach, who invest in the tools, processes, and training required, create sustainable competitive advantages that compound year over year. Those who continue hiring reactively will find themselves perpetually behind, competing for scraps while strategic recruiters engage the best talent first.

 

See blog

Tags: HR, Future of Work, Careers

Measuring the True ROI of Automated Claims Processes: Beyond Speed and Cost
Thinkers360
December 11, 2025

Sponsored Post

Insurance companies are increasingly adopting claims automation to transform their operations. While speed and cost are often highlighted benefits, the advantages extend much further. Understanding these can help insurers make informed decisions about technology investments.

In recent years, the insurance industry has experienced a significant shift towards automation, particularly in claims processing. This transformation is largely driven by the desire to enhance efficiency and reduce costs. Measuring the true ROI of claims automation requires looking beyond these immediate financial gains. By examining the comprehensive benefits, you can better grasp how this technology supports both operational improvements and strategic business goals. Utilizing insurance claims processing software in conjunction with other tools can yield even more substantial results.

Improving customer satisfaction and experience

One of the most impactful benefits of insurance claims processing software is its ability to significantly improve customer satisfaction. By streamlining processes, insurers can offer faster and more transparent communication with their clients. This transparency builds trust, as policyholders appreciate knowing where they stand in the claims process at any given time. Moreover, automated systems can personalize interactions by using data to tailor responses to individual needs and preferences, further enhancing the client experience.

Additionally, automation reduces the likelihood of human error, which can lead to misunderstandings or delays. When errors are minimized, customers receive accurate information promptly, leading to increased confidence in the insurer's reliability. These improvements in service quality directly correlate with higher customer retention rates and positive word-of-mouth referrals. In a competitive market, such enhancements are invaluable for maintaining a strong reputation and securing long-term customer loyalty.

Beyond immediate transactional benefits, claims automation enables insurers to provide 24/7 accessibility through self-service portals and mobile applications. Policyholders can submit claims, upload documentation, and track progress at their convenience without being constrained by traditional business hours. This level of accessibility is particularly valuable for customers dealing with stressful situations such as accidents or property damage, where immediate action and constant updates provide peace of mind. The ability to engage with the claims process on their own terms empowers customers and demonstrates the insurer's commitment to putting their needs first, ultimately fostering deeper relationships and brand loyalty.

Enhancing accuracy in claims handling

The integration of automation into claims handling significantly reduces human error, resulting in more accurate and consistent outcomes. Automated systems meticulously follow programmed protocols, ensuring that each claim is processed according to predefined rules without deviation. This precision not only boosts efficiency but also enhances the reliability of claim settlements, minimizing disputes and appeals.

Accuracy in claims processing is crucial for maintaining both regulatory compliance and customer trust. Errors can lead to financial losses for insurers and dissatisfaction among policyholders. By employing automation, you mitigate these risks and ensure that your processes adhere strictly to industry standards. This not only safeguards your company from potential legal issues but also fortifies your reputation as a reliable service provider.

Advanced automation systems leverage artificial intelligence and machine learning algorithms to continuously improve accuracy over time. These intelligent systems can identify patterns in claims data, flag anomalies that may indicate fraud, and even predict potential issues before they escalate. By analyzing thousands of historical claims, automated systems develop increasingly sophisticated decision-making capabilities that surpass manual review processes. This predictive accuracy not only prevents fraudulent claims from slipping through but also ensures legitimate claims are processed without unnecessary delays or scrutiny. The result is a more equitable and efficient claims ecosystem that protects both the insurer's financial interests and the policyholder's right to fair treatment.

Supporting business growth and scalability

Automation plays a pivotal role in facilitating business growth by enabling insurers to scale operations effectively. As your business expands, managing increased claim volumes manually becomes unsustainable. Automated solutions provide the scalability needed to handle such growth without compromising service quality or incurring prohibitive costs. This capability allows you to explore new markets and expand your client base with confidence.

Additionally, automation equips you with the flexibility to adapt to evolving market demands swiftly. Whether it's integrating new types of insurance products or complying with regulatory changes, automated systems can be updated efficiently to accommodate these shifts. By staying agile and responsive, you position your company at the forefront of industry innovation, ready to capitalize on emerging opportunities and trends.

Evaluating ROI in insurance technology

Understanding the multifaceted advantages of claims automation requires a holistic evaluation approach that considers more than just immediate returns on investment (ROI). When assessing ROI, it's essential to factor in long-term benefits such as enhanced customer satisfaction, reduced error rates, and strategic scalability, all contributing to sustained business success.

To truly gauge the effectiveness of your automation efforts, it's helpful to establish clear metrics that reflect these diverse benefits. For example, measuring customer satisfaction scores before and after implementing automation provides insight into service improvements. Additionally, tracking error reduction rates and analyzing their impact on operational costs can highlight further efficiencies gained through technology investments.

Moreover, new outcome metrics like Lifetime Value (LTV) lift, churn reduction, and Net Promoter Score (NPS) delta by claim type can offer deeper insights into the value added by automation. These metrics help in understanding the broader impact on customer loyalty and business growth, making them particularly appealing to executives and data teams looking for comprehensive evaluation methods.

See blog

Tags: AI, Predictive Analytics, InsurTech

Regulatory oversight in insurance ensures fair practices
Thinkers360
October 10, 2025

Regulatory oversight in insurance ensures fair practices

Sponsored by Lewis & Ellis

Regulatory oversight in the insurance industry is vital for maintaining fair practices and protecting consumers. Insurers face challenges as they navigate compliance requirements, striving to uphold transparency and accountability. Understanding the mechanisms behind regulatory oversight reveals its impact on consumer trust and industry integrity.

The insurance sector is a complex ecosystem where consumer protection and fair practices are paramount. Regulatory oversight ensures that insurers adhere to ethical standards, safeguarding the interests of policyholders. Market conduct examinations are central to this process, helping maintain fairness and transparency within the market. As the industry evolves, understanding these regulatory frameworks becomes crucial for both insurers and consumers alike.

Ensuring fairness through regulatory mechanisms

Regulatory frameworks within the insurance industry are designed to uphold fairness and transparency. These frameworks involve comprehensive reviews of insurer operations to ensure adherence to legal and ethical standards. By scrutinizing business practices, regulatory bodies help prevent fraudulent activities and protect consumer interests. These examinations evaluate various aspects, including claims processing, advertising practices, and policyholder interactions.

Through detailed analysis, regulators identify potential violations and ensure corrective actions are taken. This process promotes accountability and reinforces public confidence in the industry. With rigorous oversight, insurers must maintain high standards of integrity, which ultimately benefits consumers by ensuring they receive fair treatment. The role of regulatory bodies is essential in cultivating a transparent marketplace.

For insurers, navigating these regulations requires a thorough understanding of compliance obligations. Staying informed about regulatory changes is crucial to avoid penalties and maintain a positive reputation. Effective communication between insurers and regulators can facilitate smoother operations while ensuring that consumer protection remains at the forefront of business practices.

The implementation of digital monitoring tools has revolutionized how regulatory oversight functions in modern insurance markets. These technological advances enable real-time tracking of compliance metrics, allowing for more efficient identification of potential issues. Automated systems can flag suspicious patterns or inconsistencies in business practices, providing regulators with powerful tools to maintain market integrity. This digital transformation has significantly enhanced the ability to protect consumer interests while streamlining the compliance process for insurance providers.

Consumer protection and compliance significance

Consumer protection is a fundamental aspect of regulatory oversight in insurance. Regulators establish guidelines that prioritize policyholder rights, ensuring that their interests are not compromised by unfair practices. Insurers play a critical role in complying with these regulations to protect their customers from potential exploitation or misinformation.

Compliance involves adhering to established standards for transparent communication with policyholders about premium rates, coverage details, and policy terms. By doing so, insurers foster trust with their clients, which is vital for long-term relationships. Regulatory oversight also mandates clear disclosure of information, allowing consumers to make informed decisions about their insurance options.

The dynamic nature of compliance requirements necessitates that insurers remain vigilant in updating their practices to align with evolving regulations. This proactive approach not only safeguards consumers but also positions insurers as responsible entities committed to ethical conduct. In this way, regulatory oversight acts as a safeguard for both parties involved in the insurance process.

The rise of cybersecurity threats has added another crucial dimension to consumer protection in the insurance sector. Regulatory bodies now require insurers to implement robust data protection measures to safeguard sensitive policyholder information. This includes regular security audits, encryption protocols, and incident response plans. These requirements reflect the evolving nature of consumer protection in an increasingly digital insurance marketplace, where data security is as important as traditional consumer safeguards.

Transparency in premium structures

The transparency of premium structures is crucial in maintaining trust between insurers and consumers. Regulatory oversight ensures that premiums are set fairly, reflecting genuine risk assessments rather than arbitrary pricing strategies. By enforcing transparency in pricing models, regulators help eliminate discriminatory practices that could harm policyholders.

Insurers must balance profitability with affordability while complying with regulatory mandates. This involves meticulous calculation of risk factors and cost considerations to arrive at equitable premium rates. Under regulatory scrutiny, insurers are required to justify their pricing models, which promotes a fairer marketplace for all participants.

As an insurer, it is essential to prepare by adopting best practices that align with transparency goals. Open communication about premium adjustments and rate changes can mitigate consumer dissatisfaction and enhance brand loyalty. Transparent operations not only satisfy regulatory requirements but also strengthen consumer confidence in the industry.

Managing challenges with best practices

The insurance industry faces several challenges when meeting regulatory requirements. Adapting to changing regulations demands continuous monitoring and adjustment of business strategies. However, these challenges can be effectively managed through adherence to best practices that emphasize compliance and innovation.

Implementing robust internal audit systems helps identify areas of non-compliance early on, allowing for timely corrections before they escalate into significant issues. Training programs focused on regulatory updates equip employees with the knowledge necessary to implement compliant procedures consistently.

Additionally, fostering strong relationships with regulators can provide valuable insights into upcoming changes and trends within the industry. Engaging in open dialogue creates an environment conducive to mutual understanding and cooperation, beneficial for both parties involved in ensuring fair market conduct. Insurers can also prepare for MCE by staying informed and proactive in their compliance efforts.

 

See blog

Tags: Risk Management, InsurTech, GRC

How Behind-the-Scenes Data Teams Are the Real Rainmakers in Business Growth
Thinkers360
August 18, 2025

[Sponsored by The University of Oklahoma Online]

How Behind-the-Scenes Data Teams Are the Real Rainmakers in Business Growth

If you're not familiar with the term, a "rainmaker" in business vernacular is someone who brings a great change or large amount of new business. For a long time, the "rainmakers" in business tended to be charismatic leaders or high-profile executives. But the digital economy created a new kind of rainmaker, who doesn't work on the conference room floor. Instead, they're behind the scenes, analyzing raw data and turning it into strategies for a company's growth.

Analytics roles in business aren't merely support functions anymore -- they're critical to helping a company thrive. Some of the most successful businesses of the last decade are ones where data professionals are shaping strategy.

The Importance of Analytics-Driven Growth Strategies

So why are analytics-driven strategies so important? For one thing, the days of running a business on instinct and experience alone are over. These days, you need the kind of hard evidence that only comes from data. Whether it's predictive analytics, churn modeling, pipeline forecasting, or customer segmentation, these disciplines have become essential to a growing company.

Most importantly, data no longer just sits in silos the way it used to. Data-driven insights from sales, marketing, operations and customer service are often integrated to provide a high-level, unified view of how the business is doing. This leads to smarter decision-making, optimized customer experience that improves conversion and retention, and a smarter allocation of resources across all channels.

In short, an analytics-driven approach leads to a more cohesive and profitable growth strategy.

From the Back Office to the Boardroom

There was a time when data and analytics specialists were seen primarily as number crunchers, set apart from more traditional leadership. But that's all changing. Data teams now have contributions to make to pricing strategy, product roadmaps, and enterprise deals, from modeling ROI to balancing profitability with features.

This shift is so dramatic, it’s driving professional growth for data specialists. Many are pursuing advanced degrees to increase their earning potential and unlock new career opportunities.

One option is a master’s in business analytics online, offered by the University of Oklahoma, a highly reputable public research university. Programs like this combine the credibility of a well-regarded graduate degree with the flexibility of online study. They allow professionals to keep working while building advanced skills in areas such as predictive modeling, data visualization, and analytics strategy.

For many data professionals, the payoff from pursuing advanced study is clear: a master’s in business analytics can open doors to high-demand career paths. Graduates are stepping into roles such as business intelligence consultant, marketing or sales operations analyst, product strategy analyst, or revenue operations manager.

Why Organizations Must Prioritize Developing Analytics Talent

Now that we've established how in-demand skilled analytics talent is, let's dig into why it's so important.

The truth is, your company may be leaving money on the table by sitting on mountains of untapped data. Or you may be underusing your data analysis by confining it to IT or finance, where its impact is limited.

By placing priority on developing your analytics talent (whether that's hiring new skilled professionals or training up existing employees), you can unlock the full potential of your data. A trained or well-educated data analyst can bring a powerful arsenal of skills to the table:

● decision analysis, to bring data insights in line with the company's goals;

● data visualization, to make complex information both digestible and actionable to the "layman";

● statistical modeling and forecasting, to predict trends and shifts in the market before they happen; and

● data management and governance, to ensure the accuracy and legal / regulatory compliance of your data.

Without these skills, a business risks losing out -- either by missing opportunities or making decisions based on incomplete or inaccurate information. That's a mistake few businesses can afford to make in today's economy.

Building a Data-Driven Culture to Drive Growth

As you might expect, as vital as a talented analytics team might be, that also may not be enough for your organization. To really make full use of your data, you may have to embed "data thinking" into your entire culture.

This might include building a diverse analytics team to include specialists in data engineering, data mining, statistical modeling and machine learning. It may also mean bringing data experts in as early as possible to strategic planning, to make sure those strategies are built on facts.

It's also important to facilitate analysts working alongside marketers, salespeople and product developers, rather than confining them to IT or finance. And finally, it's worth investing in the ongoing education and training of your data analysis team, whether by helping them to pursue a masters in business analytics.

Today's rainmakers aren't just executives and salespeople -- it's also those who use hard facts to inform strategy, forecast market trends, and help craft long-term plans built on genuine insight.

###

See blog

Tags: Analytics, Big Data, Future of Work

Thinkers360 is Live on Product Hunt
Thinkers360
March 22, 2025

Thinkers360 is live on Product Hunt! Like what we do? Leave us a review and help us spread the word! 

Thinkers360 - The World's Top Experts. On Demand. | Product Hunt

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Tags: Marketing, Public Relations, Personal Branding

From Contacts to Clients: Leveraging LinkedIn and CRM for Business Success
Thinkers360
October 03, 2024

Sponsored By LeadDelta 

Introduction

Year after year LinkedIn continues to have a pivotal role in the world of modern business and connecting people within. Developers of this vast social network always tend to keep a steady eye on the demands of an ever-changing business environment.

One such demand was CRM integration. If your goal was to seek clients using this network, you had to keep track of all the contacts, messages, relationship nuances, leads, etc.

This requirement led LinkedIn to develop a set of CRM tools that have become essential for professionals looking to convert contacts into clients.

Suddenly:

  • building relationships, 
  • managing leads, and 
  • driving sales,

..became a lot easier! And here is how it’s done.

Why LinkedIn?

LinkedIn started as a job-seeking platform. Even today this is still synonymous with this network. Yet, it is much, much more. When used the right way in the right environment, LinkedIn can become a powerful platform for building and strengthening professional relationships.

Naturally, a contacts list stacked with potential clients doesn’t just fall from the sky. 

As is with almost every social network, first you need to round up a compelling profile. It should reflect your expertise, the visuals should be done professionally, basically - it should build trust with others when contacting them. 

Crafting such a robust profile is the first step in attracting potential clients.

The second one is the message you're sending. And here, we’re not referring to the actual message when contacting others, but the totality of creating and sharing valuable and practical content via your profile, engaging with other people’s posts. Generally speaking - marking your online presence.

Finally, choose well where you are making your presence felt. Search for groups or profiles with plenty of engagement and coverage and strategically expand your network to stay top-of-mind with potential clients.

What’s the Point of CRM?

Imagine a well-organized library where each book represents a customer. This library not only stores information about each customer’s past interactions, preferences, and needs but also suggests the best way to engage with them next. This is what CRM is.

What it does within the LinkedIn setup is:

  • Track interactions,
  • Automate follow-ups,
  • Personalize outreach.

If you have five contacts, you don’t need CRM software. But, what if that number is five hundred? Or five thousand? Most likely you will need a machine to do its lion’s share of work.

Tracking an interaction means being fully aware of every single exchange you had with a contact. Be it a message, comment, or a profile view - every bit of contact activity is stored inside the CRM system. To own such a timeline of client interaction is a great advantage in any business.

To strike a (business) chord with someone often means to engage in communication that is consistent and timely. Whether it’s a schedule reminder for a sales rep or a follow-up email, it’s a good thing to have a 24/7 awake automated trigger integrated with your CRM system.

LinkedIn offers a variety of information, such as job titles, industry, recent activity, or mutual connections. All this could and should be used to tailor their outreach. For instance, if a potential client recently shared a post about a specific industry trend, you can reference that post in their next outreach. 

CRM software uses this data to create highly personalized messages, making interactions more relevant and meaningful.

Combining LinkedIn and CRM

Consider Dunbar's number. It refers to a human cognitive limit in the number of people with whom you can maintain meaningful social relationships. This British anthropologist claims that we can track up to 150 relationships. 

Everything beyond that number is too much for our brains. Others suggest even smaller numbers. Enter LinkedIn and CRM.

Whether it’s an integrated LinkedIn CRM or an outside CRM software, once you run it, you are in for a ride! Certain LinkedIn’s limitations suggest that sometimes it is a good idea to reach out for a different software solution. Such mundane action is dealing with how to remove LinkedIn connections. LinkedIn makes it tedious to do it in bulk, for example.

Once you connect the two - the syncing starts. Your and others LinkedIn activities are monitored to create a seamless flow of information and a more holistic approach to client management.

One Case Study

SAP is a German software giant specializing in managing business operations. SAP has recognized the power of LinkedIn and social selling, so they started using LinkedIn Sales Navigator.

The goal was to locate clients, engage with them over quality content, establish relationships, and turn them into customers.

The magnitude of this project demanded some sort of CRM software. They developed their own and integrated it with LinkedIn. This integration ensures that all communications and interactions are logged, enabling more effective follow-up and nurturing.

The outcome was an easy guess: SAP has seen a measurable impact on its sales pipeline due to this LinkedIn-CRM combination. By providing relevant content and personalized outreach, SAP has been able to increase its lead conversion rate and reduce the sales cycle.

Measuring Success

The way SAP (or any other business, big or small) was able to determine the efficiency of such an approach to social selling was to put a number next to the following metrics:

  • Lead generation rate: the percentage of potential customers attracted to a product over a specific period, 
  • Conversion rate: the percentage of leads or visitors who take a desired action, such as making a purchase or signing up for a service, 
  • Client retention: the ability of a business to keep its customers over a period of time, reflecting customer loyalty and satisfaction.

What CRM integration does is it provides you with real-time insight into communication tactics. Monitoring those three metrics above gives you a regular and steady flow of performance analysis information. You can use this information to tweak certain strategies on the spot.

Conclusion

The future of LinkedIn and CRM in business development is bright. With recent breakthroughs in the field of artificial intelligence, both LinkedIn and its integrable CRM software solutions continue to evolve with new features like:

  • enhanced analytics, 
  • content sharing, 
  • personalized outreach.

Based on the premise that human behavior in certain business environments is somewhat predictable, we will probably witness an ever more automatization of the process.

We are perhaps not far from a point where using social networks such as LinkedIn along with some fine CRM solutions will mean the difference between success and failure, regardless of what we are selling.

Pay close attention and you just might succeed in bolstering transformation from contacts to clients.

See blog

Tags: CRM, Marketing, Sales

Overcoming B2B Logistics Challenges: Strategies for Success
Thinkers360
September 27, 2024

Sponsored By Migway

Can you imagine a smooth supply chain where the products arrive exactly when needed, and disruptions don't exist? With effective B2B logistics, this is close to becoming a reality. 

Yes, things can get quite hectic in the supply chain. Every disruption and missed deadline can result in financial losses. Addressing such challenges can help enhance efficiency, maintain cost control, and enhance customer satisfaction. Logistics managers should understand the common challenges and perfect their strategies to combat them. 

Complex networks

A vast network that consists of suppliers, distributors, and manufacturers makes management more complex. You need to manage every party involved to avoid holds. This is when logistic managers understand the importance of implementing supply chain management software. With the help of AI and machine learning, the demand can be predicted. In fact, AI can easily predict patterns and data that humans can easily oversee. Therefore, managers can efficiently direct the resources with the help of technology. 

Time sensitivity

B2B transactions involve time-sensitive deliveries. Even the minor delays and disruptions can impact the production processes and lead to financial loss. The common strategies to solve this problem are third party logistics providers, route optimization algorithms and buffer stock. 

Route optimization relies on advanced technology to find the most efficient route that minimizes travel time. It takes weather and traffic congestions in consideration to minimize holds. 

Maintaining a buffer stock is another solution to this challenge. It includes storing a small buffer inventory to deal with higher demand in case of disruptions. This keeps the production process moving forward and prevents delays. This results in higher customer satisfaction.

Cost management

Inefficiencies in the supply chain, warehousing, and transportation will increase the overall logistics costs. This doesn't only affect the profit, but makes it difficult for companies to establish competitive pricing. Technology is here to help companies overcome the hurdle; process automation, inventory management and route optimization can help. 

Logistic management systems can deal with the different steps of the process. From order processing to tracking, they help automate many processes. This eliminates the possibility of error due to manual work and decreases the costs. 

When companies want to reduce their costs they can work with a trusted 3PL partner. The logistics partner helps decrease the transportation and warehousing costs. They have developed a strategy that allows them to consolidate the shipments and achieve the best transportation prices. Naturally, they work with large volumes of shipments so logistics companies will have greater power when negotiating pricing. For you, this means lower shipping costs while maintaining quality of service.

Regulatory compliance

Understanding the local and international regulations is very challenging for companies. Failing to do so can result in fines and delays, resulting in significant financial losses.

The companies need to ensure regulatory compliance across different regions. They should stay informed about the changes but can also rely on technology to do so. Compliance management software is one of the tools that can help companies ensure compliance with their logistics activities. Keeping up to date with the latest regulations helps avoid fines and delays that happen due to non-compliance. The systems also take care of the documentation process with the power of automation. With this, logistics teams will have the administrative tasks off their shoulders. Another crucial step to avoiding compliance issues is working with customs, brokers, and consultants. Customs can help you navigate the hefty process and ensure smooth cross-border transactions. They can familiarize you with the local regulations, help with the documentation, speed up the customs clearance, and prevent delays disrupting the supply chain.

See blog

Tags: Supply Chain

Why Personalization Matters in B2B Customer Service
Thinkers360
July 30, 2024

Sponsored By Zendesk

Why Personalization Matters in B2B Customer Service

Every industry has countless B2B companies that seem to offer similar products and services. It's arguably difficult to stand out from the competition and grow a loyal customer base. However, you can compete favorably and achieve your business goals with the help of B2B personalization.

Personalization simply refers to the customization of your offers, marketing, and customer service to fit the needs of each customer. It ensures that you understand what your customers want and need. Then, you'll come up with strategies on how you can meet such expectations quickly.

In this article, we'll discuss personalization in B2B customer service and how you can implement it.

Why personalization is important for B2B customer service

Let's explore some reasons why you need to personalize every form of communication with B2B customers.

  • B2B customers expect to see personalization

Many customers who purchase B2B products expect fully or mostly personalized content when interacting with a company. They want to see personalization along every step e.g. when they discover the company, when they buy a product or service, when using the product, when they ask for help, and when they engage with the company.

  • B2B customers, just like B2C customers, respond positively to personalized customer service

You can increase customer engagement by personalizing interactions before, during, and after a purchase. It means that you'd recommend best-suited products, communicate via their preferred channels, and ensure that your product or service helps to solve their business problem. To retain your customers, you need to personalize every touchpoint.

  • Elevates your B2B marketing

The best way to guarantee success in your marketing is by crafting personalized content and advertising materials. You need to understand your customers’ needs, know how to address their pain points, and come up with good offers. About 97% of marketers use personalization to deliver better customer experiences and generate higher ROI.

  • Builds a stronger relationship with B2B customers and fosters customer loyalty.

It's not enough to provide an excellent product or service in a B2B company. You have to connect with all your customers and offer proactive support. This may include using check-in emails, direct messages, or phone calls to determine their satisfaction rate. You need to make them feel appreciated and look for ways to serve them better.

  • Drives sales and increases revenue.

According to the stats, 56% of B2B buyers expect offers to be personalized. This means that you can convert leads and prospects into customers through personalization. You can also upsell and cross-sell relevant products to existing customers. The more satisfied customers are, the more they would recommend your brand to other businesses.

 

How to implement personalized B2B customer service?

Personalization involves learning who your customers are, what problems they have, and the best way to help them.

Below are steps on how to offer B2B personalization:

  • Gather information on your B2B customers.

The first step is to collect enough information about your target audience e.g. company information, demographics, purchase behaviors, etc. This can be through your own customer data, market research and competitor research.

  • Create detailed B2B buyer personas.

After collecting valuable data, you can create customer segments and unique buyer personas. This can help you determine prospects who have certain job positions, needs, pain points, goals, behaviors, expectations, etc.

  • Implement the right technology

Customer service apps allow you to track, manage and respond to customer requests promptly. It also uses AI and data analytics to analyze customer interactions. You can use these insights to create better communication and develop more relevant marketing campaigns.

  • Use account-based marketing

It's a good idea to focus your resources on high-value accounts. After creating an ideal buyer profile, you'll segment customers, identify those high-value customers, and create personalized communications for them.

  • Target all stakeholders/decision-makers at a B2B account

You should note that B2B sales requires approval from multiple decision-makers. (You're not dealing with a single person). So you need to target a team of roleplayers such as the buyer, billings department, senior leadership, etc.

 

A few examples of B2B personalization.

From marketing to customer service, you can create a tailored and more fulfilling customer experience. Here are some notable examples of B2B personalization.

  • Personalized communication in emails, letters, etc.

When sending emails, you should use the buyer persona to add relevant information. You need to mention their first name, address any concerns, speak to the customer, and include any personal information where necessary.

  • Self-service portals

Rather than reach out to customer service every time, B2B customers can use a self-service portal to perform actions. For example, they can place orders, pay bills, request support, update information, track past interactions, etc).

  • Personalized marketing campaigns tailored to different customer segments.

B2B websites should have personalized copy and content. You need to create offers for different personas, accounts, segments, leads, etc. Paid advertising and landing pages also need to target and match every customer segment.

  • Dedicated accounts or customer support teams per customer

It's advisable to assign specific customer service agents to your customers. This allows them to develop a relationship with one or two individuals in your support team. Some customers prefer dedicated support rather than speaking to a different agent every time they need assistance.

 

Personalizing B2B customer experience

B2B customers are more likely to patronize a brand that offers personalized marketing and customer service. To create customized experiences, you need to collect data on your customers and use it to speak to their unique needs and interests. This could be in the form of targeted ads, personalized content, relevant recommendations etc.

Personalizing the customer experience isn't just a "must-do" It's a crucial strategy in B2B customer service interactions that can significantly enhance customer satisfaction, engagement and loyalty. By tailoring interactions to meet the specific needs and preferences of your target customer, businesses can build better brands which ultimately lead to more sales and an increase in revenue. Embracing these practices can set your business apart in a competitive market and foster long-term success.

 

See blog

Tags: Customer Experience

The Year’s Most Popular Articles from Thinkers360 Thought Leaders
Thinkers360
January 02, 2022

We’ve searched the Thinkers360 Member Blog to pick out the year’s most popular articles on business, technology and sustainability from Thinkers360 thought leaders. Here’s our picks with direct links to the articles as well as to the author’s thought leadership profiles and portfolios on Thinkers360!

https://www.thinkers360.com/the-years-most-popular-articles-from-thinkers360-thought-leaders-2/

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Tags: Innovation, Leadership, Management

Announcing the Thinkers360 2022 B2B Thought Leadership Outlook Survey
Thinkers360
September 06, 2021

Announcing the Thinkers360 2022 B2B Thought Leadership Outlook Survey

In association with the British Computer Society

Thinkers360 is conducting our 2nd annual industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader and influencer community with over 100M followers on social media combined.

If you are a consumer and/or producer of thought leadership content, we invite you to participate in our survey and receive a free copy of the survey results. You will also be eligible to enter our drawing for one of three free 1-Year Pro Plan Memberships to Thinkers360 to further amplify your personal brand.

 

Upon survey completion, we will send a complimentary copy of the initial survey results to all participants and more extensive results and analysis will be made available to Thinkers360 members at the Pro Plan level and above.

We encourage all survey participants to share this survey invitation with fellow thought leaders and influencers as well as other consumers or producers of B2B thought leadership content to help us reach all those who have an interest in the current state of B2B thought leadership and it’s outlook for 2022!

###

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Tags: Innovation, Marketing, Business Strategy

5 Best Practices for Finding and Working with Authentic B2B Influencers and Thought Leaders
Thinkers360
August 31, 2019
Influencer marketing is projected to be a $10B market by 2020 and is becoming a mainstream approach not only for consumer brands looking to tap into the power of social media influencers, but for companies in the B2B space as well. In recent years, one of the key challenges with influencer marketing has been the fake follower crisis, which has been extensively covered by the media, and influencer marketing fraud is projected to cost brands $1.3 billion in 2019 (which equates to 15% of advertisers’ spending). To help brands tap into the potential of B2B influencer marketing, while at the same time avoiding some of its common pitfalls, here’s 5 best practices to help you design and deploy your influencer marketing program and ongoing campaigns: 1 – Know your influencer marketing goals and objectives 2 – Look for innovative approaches for finding and working with influencers 3 – Know your influencer’s DNA in terms of their various roles 4 – Know your influencer’s thought leadership content portfolio 5 – Build a true two-way partnership with your top influencers To read the full story, including an exclusive interview with influencer marketer, Tom Augenthaler, Managing Principal, 551 Media, please visit: 5 Best Practices for working with B2B Influencers and Thought Leaders

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Tags: Social, Leadership, Marketing

How to find authentic B2B influencers and thought leaders
Thinkers360
July 03, 2019
One of the issues with B2B influencer platforms and rankings is that they most often look solely at social media. This can be valuable if you’re looking exclusively for influencers who can help amplify your message via their social networks, but there are several key issues:
  • It can miss the bigger picture regarding the influencers broader thought leadership portfolio
  • Brands may miss authentic B2B influencers who are primarily authors or speakers
  • It can be susceptible to individuals who are gaming the system (i.e. “spamfluencing”)
  • You only get limited insight into the influencers body of work, interests and availability
Typical influencer platforms and rankings, while valuable, don’t measure thought leadership, are susceptible to brute force (i.e. excessive postings to move up in the rankings), may rank individuals broadcasting only third-party content, have limited measures of content quality, and the gamification nature of the rankings often encourages spamming. In addition, the social media “fake follower” crisis has compounded the need to find authentic influencers as well as authentic thought leaders who are experts in their fields.

It's no wonder that 61% of marketers have difficulty finding the right influencers.

In identifying and working with authentic influencers in their niche, organizations need tools and techniques to help them understand not only who the authentic experts are, but the kind of hats they wear as a thought leader – i.e. are they primarily an academic, author, influencer or speaker, or perhaps a unique combination of several of the above? Today’s marketplaces and platforms too often serve up one type of expert – i.e. an author, influencer or speaker – but don’t provide the means to find thought leaders who may be powerful combinations of the above. This can be a serious issue for brands, because what if you need an influencer who’s also a respected author and thought leader on specific niche topics, or a speaker who’s also great at facilitating workshops? To find out more about Thinkers360's unique approach, please see our original post at How to find authentic influencers and thought leaders or contact us via our Enterprise page and we’d be delighted to speak with you!

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Tags: Social, Marketing

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Transform your B2B influencer marketing with Thinkers360’s platform, community, data and capabilities to run and manage all types of campaigns.

B2B Influencer Discovery | B2B Influencer Vetting | Full Lifecycle Campaign Management | World-Leading Analytics | Trusted by Major Brands

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Knowledge 2025

Location: Las Vegas, NV    Date : May 06, 2025 - May 08, 2025     Organizer: ServiceNow

Our event of the year is almost here. With 550+ sessions, an epic Expo and more, get ready to transform every corner of your business at Knowledge, where AI gets to work.

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FutureIT Dallas 2024: AI, Data, & Tech Leaders

Location: Union Station    Date : June 25, 2025 - June 25, 2025     Organizer: IDC

Thank You for Joining Us at FutureIT Dallas!
We’ve wrapped up an incredible day at the iconic AT&T Stadium, and we want to extend a huge thank you to all the IT game-changers who joined us! The energy was electric, and the insights shared on data, AI, and emerging technologies were truly transformative.

From hands-on strategies to actionable IDC research, we hope you walked away with new knowledge and ideas to take your business to the next level. Whether it was the dynamic sessions, thought-provoking keynotes, or networking with fellow tech professionals, we hope you found it as inspiring and valuable as we did.

Thank you again for being part of FutureIT Dallas. We can’t wait to see how you’ll take what you’ve learned and revolutionize your business!

Stay tuned for our next event—we look forward to continuing this exciting journey of innovation with you.

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Work+ – The New Future of Work: AI, Emerging Tech & Where IT Can Lead

Location: Loews Vanderbilt Hotel - Nashville    Date : May 04, 2025 - May 06, 2025     Organizer: IDC

Work+ 2025: Where Work & Play Redefine the Future
Imagine this: three transformative days in Nashville, where the future of work meets the vibrant pulse of Music City. At Work+ 2025, you’ll explore how groundbreaking technologies like GenAI are reshaping how we work, while also soaking in the best Nashville has to offer. This isn’t just a conference—it’s an experience that combines innovation, inspiration, and a whole lot of fun. With the best of work and play just steps from your hotel door, you’ll leave energized, enlightened, and ready to embrace what’s next.

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FutureIT Los Angeles

Location: The Biltmore Hotel, Los Angeles    Date : March 12, 2025 - March 12, 2025     Organizer: IDC

Join top IT leaders, innovators, and decision-makers at FutureIT Los Angeles 2025 for insights into IT leadership, emerging technologies, and strategies to shape your IT roadmap. Taking place on March 12, 2025, at the iconic Biltmore Hotel, this premier in-person event is your opportunity to gain actionable takeaways and build a successful IT strategy for the year ahead.

FutureIT LA 2025 offers tailored sessions addressing the evolving IT landscape, connecting you with actionable insights and proven strategies for success.

C-level executives, IT strategists, and security leaders.
Insights on AI, automation, cybersecurity, and digital transformation.
Connect with industry peers and leading technology partners to exchange ideas and build lasting professional relationships.

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The 9th Annual pgDay Paris

Location: Espace Saint-Martin in Paris, France,    Date : March 20, 2025 - March 20, 2025     Organizer: PGDay

PostgreSQL Europe is proud to announce the 9th Annual pgDay Paris which will be held at Espace Saint-Martin in Paris, France, on March 20, 2025.

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Nordic PGDay 2025

Location: Copenhagen Marriott Hotel, Copenhagen, Denmark    Date : March 18, 2025 - March 18, 2025     Organizer: Nordic PGDay

2025 edition of Nordic PGDay will be held in Copenhagen, Denmark, on March 18 at the Copenhagen Marriott Hotel.

Nordic PGDay 2025 is an excellent chance to learn more about the worlds most advanced open source database among your peers in the Nordic region.

It features a full day with a track of PostgreSQL presentations from both Nordic and global PostgreSQL experts. It will cover a wide range of topics of interest. Alongside the main track it will include a sponsor track with presentations showcasing innovative products and services from our partners.

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Fossasia Summit 2025

Location: True Digital Park West, Soi Punnawithi 4, Bang Chak Subdistrict, Phra Khanong District, Bangkok, 102    Date : March 13, 2025 - March 15, 2025     Organizer: The FOSSASIA

The FOSSASIA Summit is an annual event that has been at the forefront of open technologies for over 15 years, bringing together a global community of developers, innovators, enterprises, and educators. Since its founding in 2009, the summit has evolved into a crucial platform for collaboration and knowledge exchange in the free and open source software (FOSS) ecosystem.

The 2025 edition, set to take place in Bangkok, will be a 3-day hybrid event offering both in-person and online experiences. Building on the success of the 2024 summit in Hanoi, which drew over 5,000 participants, the event offers an opportunity to explore cutting-edge developments in Artificial Intelligence, Cloud Computing, Web3, Robotics, Hardware and more. It will also serve as a critical forum for enterprises seeking flexible, sustainable open-source solutions while playing a key role in integrating open source into education, preparing the next generation of the tech workforce.

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PGConf India, 2025

Location: Sheraton Grand Bangalore Hotel at Brigade Gateway Bengaluru Urban, Bengaluru, India    Date : March 05, 2025 - March 07, 2025     Organizer: PGConf

PGConf India 2025 is one of the Biggest PostgreSQL Conferences in the World

PGConf India (Formerly known as PGDay India) started as a PostgreSQL Meet up
in 2013 with the first half-day meetup in Pune. The first full day PGDay was
organized in Bengaluru in April 2015. Since then the conference has grown into
a multiday conference.

In the past few years, PGConf India has become Asia’s biggest PostgreSQL
conference with enthusiastic participation from PostgreSQL experts, users,
academia, government/corporate organizations and students alike

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LEAP 2025 - THE FUTURE OF TECH

Location: Malham - Riyadh, Saudi Arabia    Date : February 09, 2025 - February 12, 2025     Organizer: LEAP

LEAP is back for its 4th year to bring together the global technology ecosystem with 215Discover the 1,100+ speakers who are attending LEAP 2025.

Thousands of speakers will take the stage to delve into the ever-changing tech landscape. Held across four-days and featuring 17 content tracks - LEAP 2025 will have something for everyone to learn from.

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Cisco Live!

Location: Melbourne    Date : November 11, 2024 - November 14, 2024     Organizer: Cisco

AI takes centre stage at Cisco Live 2024 Melbourne, empowering you to expand your horizons and immersing you in the next wave of Cisco’s transformative technologies. Learn to work faster, safer, and smarter and become part of the movement that will Go Beyond what’s possible.

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Making AI work for you Cisco at Gartner IT Symposium/Xpo

Location: Orlando, FL | Booth 407    Date : October 21, 2024 - October 24, 2024     Organizer: Cisco

See how Cisco AI can add meaningful, measurable value across your organization.
Join us at Gartner IT Symposium/Xpo and save $525 with discount code SYM34EDC – only available until the event meets capacity.

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PwC Digital Leadership Summit 2024

Location: Zurich Marriott Hotel, Neumühlequai 42, 8006 Zürich    Date : October 03, 2024 - October 03, 2024     Organizer: PwC

In an era where digital disruption is the norm, identifying and solving the most complex problems is not just an opportunity – it’s a necessity. The PwC Digital Leadership Summit stands at the forefront in tackling this challenge, bringing together over 100 digital leaders to navigate the turbulent waters of digital transformation.

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REfocus

Location: The Golden Apple Suite at The Pomme d'Or Hotel    Date : October 08, 2024 - September 08, 2024     Organizer: KPMG

KPMG in the Crown Dependencies are delighted host our inaugural REfocus: KPMG Real Estate Insights event at the Pomme d’Or hotel on Tuesday 8 October from 12.00pm.

This will be a fantastic opportunity to network with industry peers within the Real Estate sector and hear about the latest market updates and hot topics from our presenters and panellists.

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CES (Consumer Electronics Show) 2025

Location: LAS VEGAS, NV    Date : January 07, 2025 - January 10, 2025     Organizer: CES

The world's largest consumer electronics trade show, featuring the latest innovations in various industries, including technology, automotive, and home appliances.

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Web Summit 2024

Location: MEO Arena in Lisbon    Date : November 11, 2024 - November 14, 2024     Organizer: Web Summit

A global technology conference attracting startups, investors, and industry leaders from around the world.

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Microsoft Ignite 2024

Location: Chicago    Date : November 19, 2024 - November 22, 2024     Organizer: Microsoft

A conference showcasing Microsoft's latest technologies and strategies, including Azure, Office 365, Windows, and more.

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AWS re:Invent 2024

Location: LAS VEGAS, NV    Date : December 02, 2024 - September 06, 2024     Organizer: Amazon Web Services

A large-scale conference where Amazon Web Services unveils new products, services, and features, and provides training and networking opportunities for developers and IT professionals

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VMworld 2024

Location: Venetian Convention and Expo Center    Date : August 26, 2025 - August 29, 2025     Organizer: VMware

A gathering of VMware customers, partners, and employees to explore the latest advancements in virtualization, cloud computing, and digital workspace solutions.

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National Bridge Preservation Conference 2024

Location: The Grand America Hotel, Salt Lake City, Utah    Date : September 09, 2024 - September 13, 2024     Organizer: National Bridge Preservation Conference

Meet Manam at the National Bridge Preservation Conference 2024 Booth 34. Manam provides drone-based bridge inspection via its 3DBIA platform.

Visit Manam Apps Today!

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KPMG’s 2024 Insurance Conference: Beyond the horizon

Location: Westin Harbour Castle, 1 Harbour Square, Toronto, ON M5J 1A6    Date : November 19, 2024 - November 19, 2024     Organizer: KPMG

Join us on November 19th at KPMG in Canada's 33rd annual Insurance Conference, "Beyond the Horizon". We’ll explore critical issues and emerging trends that are impacting the industry.

Topics you can expect to hear about throughout the day include global factors influencing the Canadian insurance industry, the CFO’s vision for 2025 and beyond, and the transformative impact of emerging technologies such as generative AI on insurance and c-suite priorities. We will also host a fireside chat with OSFI, providing a platform to discuss supervisory, capital, and regulatory expectations. We’re looking forward to helping you uncover opportunities that lie beyond the horizon.

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AWS Public Sector Summit Washington, DC

Location: Washington, DC    Date : June 26, 2024 - May 27, 2024     Organizer: AWS

Join us at the Walter E. Washington Convention Center in Washington, DC on June 26-27, 2024. This no cost event is tailored for the public sector community. Attendees will engage in interactive learning, network among public sector industry leaders and AWS experts, engage with partners driving innovation, and so much more.

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TNBT – The Next Big Thing – Korea

Location: Seoul, South Korea- Intercontinental Seoul Coex, Harmony Ballroom    Date : June 19, 2024 - June 19, 2024     Organizer: TNBt

In 2024, IDC Asia Pacific and Foundry Asia Pacific are partnering to present a unified technology conference. This strategic consolidation offers sponsors and end users an unparalleled opportunity to connect, engage, and influence the tech industry in the Asia Pacific region. Unveil the technology of tomorrow, take charge of your future narratives, and be a frontrunner where your brand becomes part of an evolving tech chronicle at The Next Big Thing.

The first TNBT Korea of 2024 will be held in Seoul on the 19 June. The key discussion point of this event will be: Leading Digital Transformation in Korea: Discussing the evolution of artificial intelligence (AI), data and cloud computing, and their role in the rapid digital transformation of South Korean industries.

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Nutanix Next 2024

Location: Barcelona, Spain    Date : May 21, 2024 - May 23, 2024     Organizer: Nutanix

Maybe this is finally your year to “go cloud.” Or maybe you’re taking your deployment to the next level. Either way, you’re invited to .NEXT 2024 in gorgeous Barcelona for information, communication, and of course, inspiration.

They came from all over the planet. Some were decision-makers, some hard-working practitioners, but they shared one goal: the best possible implementation of hybrid multicloud for their cloud operating model.

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POSTGRESQL DATABASE CONFERENCE

Location: Haasrode Belgium    Date : May 07, 2024 - May 07, 2024     Organizer: PostgreSQL

This day is all about PostgreSQL - the world's most advanced open source database. Take the opportunity to meet with other people interested in PostgreSQL in Belgium. Beside the talks we offer the chance to network during the day. The event is suitable for everybody, from first-time users, students, to experts and from clerks to decision-makers. Within the description of each talk the target audience will be mentioned. The organisational team consists of W. Bertels (UCLL), A. Vercammen(Groep IDEWE) and G. Gioffredi (enosac).

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Red Hat - Unlock what's next in AI

Location: Denver, CO    Date : May 06, 2024 - May 09, 2024     Organizer: Red Hat

Hear from experts why Red Hat is the enterprise platform for applying new AI capabilities in the cloud to trusted on-prem data.

Red Hat Summit and AnsibleFest bring together IT professionals, customers, partners, and peers to provide you the tools, connections, and knowledge to support your technology goals. Register now and join us May 6-9 in Denver, Colorado, to solve difficult challenges, grow your expertise, and learn ways to meet the demands of your customers with less, not more, complexity. You’ll leave with new ideas to help you and your company excel.

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The Digital Business Impact of AI Everywhere

Location: 14 March, Boston Convention and Exhibition Center -and San Jose McEnery Convention Center- Apr 03    Date : March 14, 2024 - April 03, 2024     Organizer: IDC

Join IDC for our 59th annual Directions conference focused on using tech to scale the digital business.

IDC Directions 2024 will be held on Thursday, March 14 in Boston, Massachusetts and on Wednesday, April 3 in San Jose, California. The full-day event includes eight mainstage speakers, 15 breakout sessions, and much more.

Meet this year's IDC mainstage speakers who will focus on IT and Digital initiatives to help organizations overcome the economic, political, and social disruptions impacting their business.

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Strategic Marketing West 2024

Location: Los Angeles, CA    Date : May 08, 2024 - May 09, 2024     Organizer: Reuters Events

Master Data-driven Creativity and Revolutionize Consumer Engagement
Investing in skilled talent, quantifying creative, and establishing a robust data management strategy, is the only way to gain organization-wide buy-in and fully capitalize on disruptive tech, like GenAI.

With a 16-year legacy, Reuters Events: Strategic Marketing West 2024 unites 250+ senior marketing leaders to master data-driven creativity.

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Technology Forum North America

Location: Austin    Date : September 09, 2024 - September 12, 2024     Organizer: Forrester

Forrester is pleased to launch a brand-new event in our portfolio: the Technology Forum 2024. It brings the best of our tech and data events into one supercharged event to help you enable an insights-driven business and capture, transform, and deliver insights from data at scale with AI.

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Gartner ReimagineHR Conference

Location: London, U.K    Date : September 17, 2024 - September 18, 2024     Organizer: Gartner

Through the extreme disruption of the past three years, organizations showed remarkable innovation and experimentation. HR led the way in transforming work models, boosting accountability for employee well-being and equity, and expanding the boundaries of what leaders previously thought their people, systems and technologies could achieve.

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CIO 100 Symposium & Awards

Location: Terranea Resort, Rancho Palos Verdes, CA    Date : August 14, 2023 - August 16, 2023     Organizer: CIO

Join the 2023 award winners at the Terranea Resort in California this August 14-16
This year’s symposium theme, Destination: Excellence, will be centered around the 2023 award-winners, who will share stories of leadership, innovation, and their experiences with the latest technologies, including generative AI, automation, quantum and more.

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Building the Digital Business with Cloud, AI and Security

Location: FutureIT New York etc.venues 360 Madison Ave., 5th Floor, New York, NY 10017    Date : July 18, 2023 - July 18, 2023     Organizer: CIO

Join us in New York City for FutureIT. You’ll be empowered to lead with the needed balance of tech and business acumen. Come to escape from siloed and staged thinking, and leave with breakthrough strategies to advance digital business, work, collaboration, data, cloud, and cybersecurity.

Attend in-person for deep learning, discussions, professional development, and connections to advance your mindset so you can move your tech and business strategy forward.

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MWC Barcelona

Location: Barcelona, Spain    Date : February 27, 2023 - March 02, 2023     Organizer: MWC

Tens of thousands of reasons to register

You can’t beat MWC Barcelona for size and opportunity – this is why it’s the world’s largest and most influential connectivity event.

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Calling all startups! Don't miss out on AWS re:Invent

Location: Las Vegas, Nevada    Date : November 28, 2022 - December 02, 2022     Organizer: Amazon Web Service

For 10 years, the global cloud community has come together at re:Invent to meet, get inspired, and rethink what's possible. Join us again this year in Las Vegas for our biggest, most comprehensive, and most vibrant event in cloud computing.

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2022 Intelligence & National Security Summit

Location: Gaylord National Resort    Date : September 15, 2022 - September 16, 2022     Organizer: AFCEA & INSA

owered by AFCEA International and the Intelligence and National Security Alliance (INSA), #IntelSummit22 brings public and private sector leaders together to advance collaborative solutions to critical intelligence and national security challenges. The powerful two-day program features five plenaries and six breakout sessions that examine "ripped from the headlines" issues such as Chinese threats to U.S. supply chains, commercial space, election security, and the Russia/Ukraine conflict.

The Summit is the premier forum for unclassified dialogue between U.S. Government intelligence agencies and their industry and academic partners. Attending the Summit provides you with:
Hands-on access to the latest technological advancements in the intelligence community
Key insights from senior government leaders, technical experts, leading edge researchers, and people in the field working to overcome challenges with creative solutions
Opportunities to expand your professional network.

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World Sustainability Awards 2022

Location: Germany    Date : October 13, 2022 - October 13, 2022     Organizer: SustainabilityLeaders.com

Celebrating excellence in social and corporate sustainability

Did you deliver outstanding impact in ESG across the last 12 months?

We want to hear about it.

Use the World Sustainability Awards to elevate your successes and gain recognition on a global platform. Winners will join the prestigious hall of fame and celebrate in style at a glittering ceremony.

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World Procurement Congress

Location: Intercontinental London - The O2    Date : June 13, 2022 - June 15, 2022     Organizer: ProcurementLeaders.com

Challenging the Status Quo

With the value of procurement well and truly in the spotlight, now is the time to look to the future.

Join us at the World Procurement Congress 2022 to hear from inspiring leaders and top knowledge partners who are pushing the boundaries on innovation, ESG and supply chain resiliency. Discover fresh insights, challenging conclusions and most importantly, action plans and recommendations to drive impact in your own organisation.

Challenge the status quo and help shape the future of our world – a better world!

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CISCO Live!

Location: Physical and Online    Date : June 12, 2022 - June 16, 2022     Organizer: CISCO

Experience the education, inspiration, and fun of Cisco Live in Las Vegas or from anywhere in the world. Choose to attend in person or online. Get ready to come back together to build community, share experiences, and explore our digital future.

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Black Hat USA 2021

Location: Mandalay Bay, Las Vegas & Virtual    Date : July 31, 2021 - August 05, 2021     Organizer: Black Hat

Now in its 24th year, Black Hat USA is excited to present a unique hybrid event experience, offering the cybersecurity community a choice in how they wish to participate. Black Hat USA 2021 will open with four days of Virtual Trainings (July 31-August 3) conducted in real-time online, with all instructors accessible throughout each class. The two-day main conference (August 4-5) featuring Briefings, Arsenal, Business Hall, and more will be a hybrid event—offering both a Virtual (online) Event and a Live, In-Person Event in Las Vegas.

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Virtual 5K Winter Series to benefit Semper Fi & America's Fund (VSR1)

Location: Virtual    Date : December 17, 2020 - December 20, 2020     Organizer: VirtualSportsRacing.com

VirtualSportsRacing.com, host of the Team Semper Fi "Runner Battalion" virtual race series, is hosting a Public Virtual 5K Walk/Run Winter Series to benefit Semper Fi & America's Fund. The series consists of 4 virtual races from Thursday at 6am EST to Sunday at 11:59pm EST beginning 17th December. The subsequent races commence on 12/24, 1/7 and 1/21. At least $5 from each entry will be donated to SF&AF. All are welcome and participants can sign up at VirtualSportsRacing.com.

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32 Online Events
“AI in State Government: Balancing Innovation, Efficiency, and Risk”

Location: Virtual    Date : December 03, 2025 - December 03, 2025     Organizer: IBM

We are pleased to invite you to a timely and thought-provoking webinar, “AI in State Government: Balancing Innovation, Efficiency, and Risk,” on Tuesday, December 3, 2025, from 12:30 pm to 1:45 pm ET.

This event will spotlight a new report that examines the rapid expansion of artificial intelligence (AI) applications across U.S. states, with a particular focus on the accelerating experimentation with generative AI (GenAI). State governments are increasingly exploring how GenAI can streamline operations, enhance service delivery, and support policy innovation—while safeguarding the human judgment, transparency, and accountability that define public governance.

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ESG Pulse Webinar

Location: online    Date : October 03, 2024 - October 03, 2024     Organizer: KPMG

KPMG in the Crown Dependencies is running a 45 minute webinar to share insights on what the ISSB standards are, what reporting under these standards entails, and the benefits that sustainability reporting can have for business.

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Digital Transformation Insights

Location: online    Date : September 25, 2024 - September 25, 2024     Organizer: Deloitte

Dr. Tim Bottke recently completed his PhD dissertation on the topic of "Value from Digital Transformation". This work was published as a book, entitled “Digital Transformation Payday” (Wiley, 2023). Diana Kearns-Manolatos (she/her) leads 'Deloitte Institute for Integrated Research', and has published numerous research papers, analysis and reports on the topic of Digital Transformation. These two global experts are keeping their pulse on the Digital Transformations and will share the latest Insights on the current state of Digital Transformations and ways organizations are managing to extract the Value (or NOT!?) from their investments into “digital”.

This will be a LIVE conversation, so we can engage with the audience directly and answer any questions you may have. If you'd like to join us, please register here: https://lnkd.in/gP_Xgq-K

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Major Technology Conferences in September to December 2024

Location: online    Date : September 01, 2024 - October 01, 2024     Organizer: CloudNext 2024

A premier event for developers, IT professionals, and business leaders to learn about the latest innovations in cloud computing.

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CIO's Future of Work Summit

Location: Virtual    Date : September 20, 2023 - September 20, 2023     Organizer: CIO

CIO’s Future of Work Summit in September will give expert tips on creating meaningful roles, managing remote worker surveillance, automating workflows, and optimizing in-office time.

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Safeguarding the Digital Era: Technology Adoption in Trust and Safety | LinkedIn Live

Location: Virtual    Date : July 26, 2023 - July 26, 2023     Organizer: Everest Group

As the internet becomes flooded with an ever-increasing volume of information, the universe of toxic content is expanding at an astonishing rate . Enterprises must be able to moderate content in real-time and provide adequate safety features on platforms to ensure a positive experience for users.

An effective tech-based solution can fast-track the moderation process and minimize the necessity for human moderators to go through the toxic content .

Join this LinkedIn Live to hear insights into the latest developments, emerging themes, challenges, and opportunities in the Trust and Safety (T&S) technology landscape .

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Supplier Diversity and Outsourced Services Spend: Advance Your Sourcing Strategy with Diverse Suppliers | Virtual Roundtable

Location: Virtual    Date : August 23, 2023 - August 23, 2023     Organizer: Everest Group

Supplier diversity has evolved into a global strategic business imperative that can drive innovation and yield meaningful impact. Supplier diversity programs can positively influence outsourced services spend, and long-term success in the sourcing ecosystem in general, by strengthening supplier relationships through diversity and inclusion.

Join this virtual roundtable as thought leaders and our experts explore the best practices that sourcing leaders follow to measure the impact of supplier diversity programs, report on key metrics, and align supplier diversity efforts with business goals.

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Cisco Live Melbourne

Location: Virtual    Date : December 06, 2022 - December 09, 2022     Organizer: CISCO

December 06 to 09, 2022 (Australia/Victoria)

Hybrid event at Melbourne, Australia

English

Cisco Live delivers education and inspiration to technology innovators worldwide with in-person and digital events, as well as on-demand education....

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TIBCO Analytics Forum

Location: Virtual    Date : June 13, 2022 - June 15, 2022     Organizer: TIBCO

TIBCO Analytics Forum 2022.

Explores Revolutions in Analytics, Data Science, and ModelOps.

June 13-15, 2022 | A DIGITAL EVENT.

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Technology & Innovation North America

Location: Virtual    Date : November 02, 2021 - November 03, 2021     Organizer: Forrester

Creativity is our infinite capacity for inspiration, experimentation, problem-solving and leaps of imagination. When advances in technology meet the human capacity for creativity and ingenuity, the potential for making bold decisions is unlimited — a future where anything is possible. Businesses that turn this creative process into competitive advantage will unleash more meaningful relationships, tangible results, increased efficiency, and greater growth. Join us at Technology & Innovation North America 2021 on November 2-3, 2021 where you’ll hear from Forrester analysts, industry speakers and hundreds of other IT leaders on how they’re applying intelligent creativity to make smarter decisions, adapt to changing circumstances, and stand out from the crowd. Through expert presentations, individual analyst meetings, and peer group roundtables, you’ll learn how to be bold, be different, and create a future that’s unlimited.

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Tipalti Illuminate

Location: Virtual    Date : October 13, 2021 - October 14, 2021     Organizer: Tipalti

Introducing our first annual Finance User Conference coming this Fall 2021. This year we’re focusing on moving fast-forward.

Online, October 13th & 14th

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World Climate Forum NORTH AMERICA

Location: online    Date : September 22, 2021 - September 22, 2021     Organizer: World Climate Foundation

This year’s World Climate Forum NORTH AMERICA 2021 takes place virtually on September 22 during New York Climate Week and the United Nations General Assembly on September 22nd, as the second Forum in a series leading to COP26 via Europe. World Climate Forum NORTH AMERICA 2021 Series will benefit from World Climate Foundation's major convening experience in the North East United States and successful partnerships alongside New York Climate Week.

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TIBCO NOW 2021 - Limitless

Location: Virtual    Date : September 27, 2021 - September 30, 2021     Organizer: TIBCO

SEPTEMBER 27–30, 2021
A DIGITAL EXPERIENCE

Join us for TIBCO NOW 2021. LIMITLESS will explore the unlimited power of data, the potential of our imaginations, and the opportunities ahead. While the past year limited every one of us, advancements in data technologies accelerated on many levels. NOW, our collective role in what comes next is limitless.

- Free, two-day, core virtual event, September 28–29
- Three product-focused premium tracks
- Live keynotes and networking
- Timed for where you live
- Data-centric innovations and customer stories

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CIO’s FUTURE of WORK SUMMIT

Location: Virtual    Date : September 21, 2021 - September 23, 2021     Organizer: CIO

HOW TO MOVE INTO THE NEW DIGITAL WORKSPACE WITH CONFIDENCE

The changing workplace is a revolution happening in real time. Navigate your way through it with CIO, the world’s leading source of information for chief information officers. Join us along with world-class CIOs and tech leaders across industries for the Future of Work Summit focused on the theme, The Workspace Revolution: Shared, Remote and Hybrid. An event specifically designed for a new era of business productivity.

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Slack Frontiers 2021

Location: Online    Date : November 16, 2021 - November 17, 2021     Organizer: Slack

Get ready for Slack Frontiers 2021

Power up your team, further your career and take on the digital work-from-anywhere world. Oh, and have some fun doing it all. Save the date!

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HIMSS 21

Location: Las Vegas & Virtual    Date : August 09, 2021 - August 13, 2021     Organizer: HIMSS

HIMSS21 is the can’t-miss health information and technology event of the year, where professionals connect for education, innovation and collaboration.

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TIBCO Analytics Forum 2021: A Premier Analytics and Data Management Event

Location: Virtual    Date : May 25, 2021 - May 26, 2021     Organizer: TIBCO

The TIBCO Analytics Forum (TAF) is going virtual—with a premier digital experience.

At #TAF21, you'll learn how to Spot the Fire in your Data. With TIBCO Spotfire analytics and the TIBCO Connected Intelligence portfolio, business analysts, data stewards, and data scientists can manage and explore data, develop insights, and deploy analytics pipelines into real-time operations.

TAF has its roots in the Houston Energy Forum (HEF) and has grown into a must-attend event for passionate analytics professionals. The event now includes sessions relevant to energy, manufacturing, life sciences, consumer goods, retail, and transportation & logistics sectors, and more.

For two days—using our new and battle-tested online events platform—business leaders and analysts, analytics experts, data scientists, data stewards, developers, partners, customers, and innovators will join to discuss today’s most pressing digital challenges. Attendees can expect presentations on industry applications, along with product training sessions on data management, visual analytics, data science, and streaming analytics. Spotfire analytical deep-dives and the ever-popular Spotfire Hackathon will be back again this year, too!

So come join us and experience the latest innovations and technologies that are transforming the analytics and data management landscape.

For highlights from TAF 2019, including announcements, presentations, training materials, and more, visit the TAF community homepage.

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Microsoft Ignite

Location: Virtual    Date : March 02, 2021 - March 04, 2021     Organizer: Microsoft

Microsoft Ignite is for IT pros, decision makers, implementors, architects, developers, and data professionals to explore the latest tools, receive deep technical training, and get questions answered by Microsoft experts.

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CISCO Live!

Location: Virtual    Date : March 30, 2021 - April 01, 2021     Organizer: CISCO

LET’S COME TOGETHER. GLOBALLY.
Join us for an immersive two-day digital event. We’ll bring together the best of the best to create an unmissable experience.

AMERICAS: March 30-31
APJC: March 31 - April 1
EMEAR: March 31 - April 1

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Automotive Redefined: Technology Showcase

Location: Virtual    Date : January 26, 2021 - January 27, 2021     Organizer: Qualcomm

On the road toward digital transformation, the auto industry has arrived at the intersection of technology and opportunity. Join us for a timely two-day digital event showcasing the very latest advances and trends in connected car technology.

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CES 2021

Location: Virtual    Date : January 11, 2021 - January 14, 2021     Organizer: CES

CES 2021 will digitally convene businesses, thought leaders, policymakers, media and the broader tech community to launch products, build brands and form partnerships. Hear from technology innovators, see the latest product launches, and engage with global brands and startups from around the world.

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edie Sustainability Leader's Forum 2021

Location: Virtual    Date : February 02, 2021 - February 04, 2021     Organizer: edie

The Sustainability Leader’s Forum 2021 will be held on a virtual platform connecting sustainable business leaders, government representatives, investors and NGOs around a common goal: to solve the climate crisis.

Taking place over three days, this event will allow you to be connected with peers via face-to-face video chats; be inspired by high-level keynote talks from industry leaders; be involved in a series of interactive panel discussions and live audience polls; and be co-creative in our interactive workshops, whilst also meeting leading technical experts in our dedicated virtual exhibition zone. Rooms, expo booths, private chats, bespoke stages and backstage passes – it’s all possible, and at zero cost to the planet.

Use the code CT15 to receive 15% off your booking.

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Decarb Connect Digital Festival

Location: Virtual    Date : January 26, 2021 - January 28, 2021     Organizer: Decarb Connect

Accelerating decarbonisation in hard to abate sectors.
Roadmaps, pilot project intel and cross-sector partnerships.

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CISCO Connect Canada

Location: Virtual    Date : November 17, 2020 - November 18, 2020     Organizer: CISCO

Expert insights and more are waiting for you at Cisco Connect Canada—virtually. Discover the impact of technology on local industries and markets; and see how Cisco and Partner solutions can help your business become more secure, efficient, and ahead of the competition.

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Celonis World Tour

Location: Virtual    Date : November 03, 2020 - November 18, 2020     Organizer: Celonis

Experience the new state of Business Execution, wherever you are

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AWS re:Invent

Location: Virtual    Date : November 30, 2020 - December 18, 2020     Organizer: AWS

Get inspired to build - Enjoy unlimited access to hundreds of sessions led by AWS experts. Hear from cloud leaders and be the first to learn what’s new.

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TIBCO NOW 2020 - Sustainable Innovation

Location: Virtual    Date : September 22, 2020 - September 24, 2020     Organizer: TIBCO

The massive change in the quantity and speed of data spurred a major wave of digital transformation over the past several years, where enterprise leaders looked to data as the primary fuel to drive their innovation. But sustaining that innovation often poses more challenges than those sparks of brilliance that initially spurred the digital revolution.

At TIBCO NOW, we pose to you a critical question: How do you maintain the pace of ideas, collaboration, and market impact as the evolution of technology accelerates? This year's event is about building and sustaining that innovation momentum. It's about using data to ideate the next transformative breakthrough that will address the most pressing challenges faced by digital businesses today. TIBCO NOW 2020 sets a higher bar—to build a sustainable capability and culture of collaboration and innovation—in our organizations, our communities, and across our world.

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Pros Outperform 2020

Location: Virtual    Date : October 07, 2020 - October 08, 2020     Organizer: PROS

Outperform is the virtual conference experience that gives you the tools you need to compete in today’s digital economy. Not only will you enhance your understanding of PROS AI-powered solutions, but you’ll see firsthand how our platform can deliver the data-driven insights you need to dynamically price, personalize, and sell your offerings in an ever-changing market.

• Welcome Keynote – Day 1 – Andres Reiner, President and CEO of PROS
• Closing Keynote – Day 1 – Peter H. Diamandis, MD, Founder and Executive Chairman, XPRIZE Foundation (Pacific), Executive Founder and Director, Singularity University
• Omnichannel Commerce: Turning Pain into Gain – John Bruno, VP, Commerce Strategy, PROS
• Opening Keynote – Day 2 – Carlos Dominguez, President, Sprinklr
• Compelling the C-Suite to Invest in Pricing – Stephan Lizou, Chief Value Officer, Thales Group
• The Case for Innovation During Disruption – Henry Harteveldt, President, Atmosphere Research

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REBOOTING BUSINESS 2020

Location: https://www.rebootingbusiness.com/plans-pricing    Date : June 17, 2020 - June 17, 2020     Organizer: RebootingBusiness.com

A SERIES OF ONLINE EVENTS ON CREATING SUCCESS IN AN UNCERTAIN WORLD

June 17, 2020 | 10:30 am - 6:00 pm (USA Eastern Time Zone)

WORLD-CLASS VISIONARIES WHO WILL CHANGE THE WAY YOU LIVE, WORK, AND THINK

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CELOSPHERE LIVE

Location: Virtual    Date : April 28, 2020 - April 30, 2020     Organizer: Celonis

We’re bringing the #1 Process Mining event to your desk, your phone, your couch — wherever you are. Join our first-ever virtual Process Excellence marathon.

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IIOT WORLD DAYS

Location: Virtual    Date : June 30, 2020 - July 01, 2020     Organizer: www.IIoT-World.com

The largest Industrial IoT virtual event in the world – extended to two days!
#IIoTWorldDays

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Thinkers360 #TechForGood Virtual 5K Challenge

Location: Virtual    Date : March 01, 2020 - March 31, 2020     Organizer: Thinkers360.com

Thinkers360 #TechForGood 5K Challenge!! Runs 3/1- 3/31. A portion of the proceeds from this virtual race (at least $5 from each registration) will be donated to environmental and wildlife charities selected by Thinkers360.

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