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Tom Augenthaler

Managing Principal at 551 Media, LLC

Houston, United States

I help B2Bs amplify their brands to edge out competitors, build thought leadership that resonates with audiences, and capture business leads -- all by applying influencer marketing.

This is still a relatively new strategy so a "delicate touch" is still needed, especially in the B2B arena. Relationships are at the core of the strategy. I help clients to identify, cultivate relationships, and co-create content with them. I also train marketing teams about influencer marketing best practices, tools, and platforms.

Available For: Advising, Consulting, Speaking
Travels From: Houston, Texas
Speaking Topics: Digital Marketing, Influencer Marketing

Tom AugenthalerPoints
Academic0
Author52
Influencer42
Speaker6
Entrepreneur40
Total140

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Influencer Marketing Consulting
Theatre: North America
Media Experience: 20 years
Last Media Interview: 09/15/2019

Areas of Expertise

COVID19 30.74
Innovation 33.16
Leadership 31.49
Marketing 40.52
Procurement 30.84
Public Relations 31.00
Sales 30.43
Social 38.81

Industry Experience

Consumer Products
Financial Services & Banking
High Tech & Electronics
Media
Professional Services
Telecommunications

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Publications

9 Article/Blogs
B2B Influencer Marketing and the COVID Pandemic: It’s a Good Time to Start
Talking Influence
October 08, 2020
You will likely agree that the COVID pandemic has disrupted the marketing industry. Businesses have been forced to rethink how they reach out to consumers as they tire of push advertising and overt sales pitches.

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Tags: Leadership, Marketing, COVID19

Influence Unpacked: Nick Drake - Playing the Long Game
LinkedIn
August 03, 2019
Why does it sometimes take years, even decades before someone’s work takes off and the impact of their influence is finally felt?

As an influence marketer, I’m fascinated by this question so when I recently stumbled upon the story of Nick Drake, I decided to investigate in order to understand how it happened for him and what elements were necessary

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Tags: Social, Marketing

How B2Bs Can Leverage Influencer Marketing
Spinsucks
September 19, 2018
As advertising costs rise and organic reach on social media shrinks, reaching your target market gets more challenging by the day.
This is why so many brands use influencer marketing to effectively reach their target markets and generate ROI.
Consumer brands have been using influencers for years, but does this strategy work for B2B brands?
On the surface, it appears working with influencers is best for consumer brands in verticals such as beauty, fashion, and travel.
That’s because it’s easy for consumer brands.
On the other hand, B2Bs don’t have consumers who make decisions on emotion or a whim.
Instead, they make decisions based on budget, planning, and relationships.
Decisions that are carefully considered and can take weeks, even months to complete.
The good news is influencer marketing works great for B2Bs, much in the same way it does for consumer businesses.
It just requires more skill, consideration, and planning.
Just take a look at some of the most respected B2B brands in the world.
You’ll see they are leveraging influencers to reach their target markets and generate ROI.
I’m talking about companies such as SAP, HP Enterprise, Blue Raven Solar, and others.

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Tags: Social, Marketing

Influencer Marketing Doesn't Have to Be Brutal
linkedin
January 18, 2018
I want to get something off my chest...
I've been meaning to say this for a while but haven't had the time...
I have a few thoughts I'd like to share on presumption...
I'm not preaching ... just sharing my 2 cents - and giving myself a reminder first and foremost

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Tags: Social, Marketing

Boost Your Digital Influence Using Employees
linkedin
December 01, 2017
Wondering how to up-level your marketing without spending more?
Looking for ways to get your message to your customers so you don't get lost in the sea of content?
Okay, let’s take a look at what you’re already doing..

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Tags: Social, Marketing

Spotlight Your Customers
linkedin
November 29, 2017
Want to drive real growth for your business?

Shine your spotlight on your customers.
Stop chasing all the shiny objects: the gurus, webinars promising to change your world and the rest
Put all your attention on your customers -- the ones you want to reach and the ones you’ve got.

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Tags: Social, Marketing

Stop Selling and Start Making Sales
linkedin
November 28, 2017
If someone tells you success is about how hard you hustle, it’s a lie.
I used to be a stockbroker.
From my cubicle at the brokerage firm, I’d call hundreds of people every day desperately trying to get them to invest with me.

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Tags: Social, Marketing, Sales

How to Use Influencer Marketing to Amplify Your Message
Social Media Examiner
November 01, 2017
Wondering if social media influencers can increase your company’s reach?

Looking for tips to find and evaluate potential influencers for a professional fit?

In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging.

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Tags: Marketing, Social

13 Step Blueprint to Grow Your Business Using Influencers
linkedin
August 25, 2017
This blueprint gives you a successful method for working with influencers.
If you want to build your brand, sell more products and grow your business, you're in the right place.
Keep reading...

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Tags: Social, Marketing

1 Founder
551 Media, LLC
TheInfluenceMarketer.com
January 19, 2017
551 Media helps enterprises, marketing teams, and business owners with all phases of their influencer marketing from strategic planning to implementation.

Consulting services provided include:

* Strategic Planning
* Digital Marketing Consulting
* Influencer Marketing Strategy and Implementation
* Influencer Identification, Assessment and Onboarding
* Influencer Metrics and Measurement
* Influencer Platforms and Tools
* Blog Strategy, Design, Creation and Implementation
* Profile Creation and Management
* Employee Advocacy
* Customer Advocacy
* Coaching and Corporate Training
* Speaker at Corporate Events

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Tags: Innovation, Leadership, Marketing

1 Keynote
Breakout: The art of increasing your influence
LinkedIn
October 07, 2020
If you are a #procurement professional, you should consider attending the upcoming Art of Procurement Mastermind LIVE 2020, a free virtual event that the AOP team is producing for procurement professionals of all levels.

This is not your ordinary event because there are no hidden sales pitches. Imagine that!

Instead, you'll get thought-provoking sessions designed to help you take action as soon as you get back to work.

To check out the agenda and register for free, check out: https://lnkd.in/g5pZdT3.

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Tags: Procurement, Leadership, Marketing

1 Media Interview
Thinkers360 Thought Leadership Series – Tom Augenthaler on Influencer Marketing
Thinkers360
May 26, 2020
Thinkers360 Thought Leadership Series – Tom Augenthaler on Influencer Marketing In the first of the Thinkers360 Thought Leadership Series, our host, Tom Koulopoulos speaks with Tom Augenthaler on the topic of influencer marketing.

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Tags: Social, Marketing, Public Relations

14 Videos
Are virtual influencers a game-changer?
Import from youtube.com
November 21, 2019

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Tags: Social, Marketing

Build your value as an influencer
Import from youtube.com
November 21, 2019

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Tags: Social, Marketing

The Human Connection is Critical to Marketing
Import from youtube.com
November 21, 2019

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Tags: Social, Marketing

Does influencer marketing work for B2B companies?
Import from youtube.com
November 21, 2019

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Tags: Social, Marketing

Campaign Goals are Critical.
Import from youtube.com
October 29, 2019

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Tags: Social, Marketing

Is "influencer" a bad word now?
Import from youtube.com
October 21, 2019

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Tags: Social, Marketing

Does influencer marketing seem confusing?
Import from youtube.com
October 14, 2019

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Tags: Social, Marketing

What does it take to be an influencer?
Import from youtube.com
October 07, 2019

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Tags: Social, Marketing

Do You Have an Influencer Marketing Strategy?
Import from youtube.com
February 13, 2018

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Tags: Social, Marketing

How to Find Influencers
Import from youtube.com
February 12, 2018

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Tags: Social, Marketing

Who or What Are Social Media Influencers?
Import from youtube.com
February 01, 2018

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Tags: Social, Marketing

What Makes Someone an Influencer?
Import from youtube.com
February 01, 2018

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Tags: Social, Marketing

Four Principles of Attraction You Can Use to Scale Your Business to Seven Figures
Import from youtube.com
September 18, 2017

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Tags: Social, Marketing

Influencer Marketing Explained
Import from youtube.com
August 17, 2017

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Tags: Social, Marketing

Radar

Blog

1 Article/Blog
Why thought leadership needs to be part of your B2B marketing in 2021
Thinkers360
October 15, 2020
When your customers are senior managers of other businesses, your marketing strategy must be laser focused on their professional values and how they like to do things.

B2B marketers are aware that competing for a leading position requires showcasing a deep understanding of your industry and engaging in challenging discussions with your peers.

Marketers call this “demonstrating value.”

If you aren’t sharing value, you’re wasting your time.

What Is Thought Leadership?

First, let’s be clear about what it is and what it isn’t.

Thought leadership is a type of content you create to answer your readers’ biggest, most important questions, in a way that demonstrates authenticity, expertise, an orientation towards the future, and innovation.

It's a form of content marketing that can challenge minds like no other.

What it is not is spamming social platforms with mediocre or retread content.

When you do it right, thought leadership can help you establish your brand as an authority in your niche by showing your audience how things are done, and why your process is best.

By writing about pointed topics and showing a consistent, confident voice when discussing them, you can increase the prestige of your brand -- and convert B2B leads into sales.

How Is Thought Leadership Perceived by Decision Makers?

In this 2020 global Edelman-LinkedIn study, decision-makers in over 3,000 companies that produce or engage with thought leadership content were asked to take part in a survey.

The study measured the impact this type of content has on the perception and decisions of managers, directors, partners, and other important executives.

The most interesting and important conclusions reached by the study were:

● 89% of decision-makers consider thought leadership to be effective in enhancing their perception of an organization. This means your peers see it as valuable.
● 49% of decision makes say thought leadership influences their purchasing decisions.

In the recent Thinkers360 2020 B2B Thought Leadership Outlook Study, they found that the most important attributes of world-class thought leadership cited by thought leadership content consumers were for it to be insightful, forward-looking, relevant and impactful:

● It’s all about Insight - The key is insightful (96%), forward-looking (91%) content that’s timely, relevant, impactful and engaging*
● * Rated as extremely important or very important attributes of thought leadership

These impressive statistics support why thought leadership content is in demand, that it works, and it generates real business outcomes.

But only when it distinguishes the voice of a brand and adds to its quality.

Therefore, using thought leadership effectively for your B2B business means it must be high quality, thoroughly researched, provide value to your audience, and be enticing.

How to Use Thought Leadership to Your Advantage?

As a B2B marketer or business owner, becoming a thought leader should be considered as part of a comprehensive marketing strategy.

Doing this involves research and social listening because you must be clear about who your audience is and what they want. Your content must speak to these people and address their needs.

My advice is to get started now because decision makers are looking for help, especially during this pandemic we are all experiencing.

Now it is up to you.

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Tags: Leadership, Marketing, Sales

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Tom Augenthaler