Tom Augenthaler

How B2B Companies Can Work with Influencers
LinkedIn
August 18, 2021

B2B marketing is changing quickly.

Over the last year or so, seismic shifts have shaken the industry and a massive push to digital marketing has been the result.

Gone are the days of relying on physical events to market products and drive lead gen. Marketers are being forced to adapt to this new reality and fortunately, they are adaptive.

How to Create an Influencer Marketing Plan for Your B2B Company
LinkedIn
August 10, 2021

Influencer marketing is a hot topic in b2b marketing circles, and for good reason. With the rise of social media, it's easier than ever to connect to b2b buyers.

Influencers can act as thought leaders in your industry and share their experiences with potential customers.

In this blog post, I'll show you how to put together an influencer marketing plan that will help your b2b company connect and influence your buyers.

Is Analyst Relations Influencer Marketing?
LinkedIn
July 07, 2021

If you have an analyst relations program, are you already doing influencer marketing?

On the surface there are similarities, but there are also big differences.

So sorry, No, it's not the same thing.

This article will make it clear what analyst relations is and why its not influencer marketing.

You'll also learn why B2B influencers offer you a powerful opportunity to break out and get noticed by your buyers.

Keep reading.

What's a B2B Influencer?
LinkedIn
July 01, 2021

The reality is the term "influencer" is confused and loaded with misconceptions and assumptions.

Because of that, opinions can vary about what makes someone an influencer.

Then how do you define who or what is a B2B influencer?

Easier said than done, right?

Read on - this post will clarify things for you.

You'll have everything you need to understand influencers, especially B2B influencers.

3 Ways to Boost Your Team's Influencer Marketing Chops
LinkedIn
April 27, 2021

No one said influencer marketing was easy.

Actually, it's pretty time-consuming.

And it's only getting more so.

Why?

Because even as more tools like AI are developed to make the process easier, it still takes time to identify, assess and select the RIGHT influencers for YOUR brand.

Top 7 Inspiring Women B2B Influencers to Follow in 2021
LinkedIn
March 08, 2021

If building influence online was easy, everyone would do it.

But, we know it's not.

Creating value in the form of content is challenging. There's the research, planning, writing, editing, and more. I give big high-fives to these women for growing their influence by consistently adding value and engaging with their audiences each and every day.

BTW, all of these women reach the C-Suite as well. Just thought you'd like to know.

Want to Reach the C-Suite? Follow These 5 Influencers
LinkedIn
March 05, 2021

Getting senior executives of the C-Suite to pay attention to you isn't easy.

So if you want C-level executives to notice, you can try to reach them through content marketing, social media, and other marketing strategies.

It's doable. But, it takes a solid strategy, consistency - and Time.

Or, you can shortcut the process and work directly with influencers who already reach those C-Suite people.

NOTE: Connect with them by clicking on their photos. Also, I've worked with all of these people as part of my influencer marketing work.

Seven Strategies to Ensure Influencer Marketing Resilience
Talking Influence
November 30, 2020

Here are seven tips to help you ensure your influencer program is set up to be robust and resilient for the long-term.
Love them or hate them, influencers are a driving force in the world of marketing. It’s estimated that around 17% of companies actually spend half their marketing budgets on influencer marketing because, well, it brings results. Overwhelmingly, marketers say influencers drive some of the best ROI results available today.

B2B Influencer Marketing and the COVID Pandemic: It’s a Good Time to Start
Talking Influence
October 08, 2020

You will likely agree that the COVID pandemic has disrupted the marketing industry. Businesses have been forced to rethink how they reach out to consumers as they tire of push advertising and overt sales pitches.

Influence Unpacked: Nick Drake - Playing the Long Game
LinkedIn
August 03, 2019

Why does it sometimes take years, even decades before someone’s work takes off and the impact of their influence is finally felt?

As an influence marketer, I’m fascinated by this question so when I recently stumbled upon the story of Nick Drake, I decided to investigate in order to understand how it happened for him and what elements were necessary

How B2Bs Can Leverage Influencer Marketing
Spinsucks
September 19, 2018

As advertising costs rise and organic reach on social media shrinks, reaching your target market gets more challenging by the day.
This is why so many brands use influencer marketing to effectively reach their target markets and generate ROI.
Consumer brands have been using influencers for years, but does this strategy work for B2B brands?
On the surface, it appears working with influencers is best for consumer brands in verticals such as beauty, fashion, and travel.
That’s because it’s easy for consumer brands.
On the other hand, B2Bs don’t have consumers who make decisions on emotion or a whim.
Instead, they make decisions based on budget, planning, and relationships.
Decisions that are carefully considered and can take weeks, even months to complete.
The good news is influencer marketing works great for B2Bs, much in the same way it does for consumer businesses.
It just requires more skill, consideration, and planning.
Just take a look at some of the most respected B2B brands in the world.
You’ll see they are leveraging influencers to reach their target markets and generate ROI.
I’m talking about companies such as SAP, HP Enterprise, Blue Raven Solar, and others.

Influencer Marketing Doesn't Have to Be Brutal
linkedin
January 18, 2018

I want to get something off my chest...
I've been meaning to say this for a while but haven't had the time...
I have a few thoughts I'd like to share on presumption...
I'm not preaching ... just sharing my 2 cents - and giving myself a reminder first and foremost

Boost Your Digital Influence Using Employees
linkedin
December 01, 2017

Wondering how to up-level your marketing without spending more?
Looking for ways to get your message to your customers so you don't get lost in the sea of content?
Okay, let’s take a look at what you’re already doing..

Spotlight Your Customers
linkedin
November 29, 2017

Want to drive real growth for your business?

Shine your spotlight on your customers.
Stop chasing all the shiny objects: the gurus, webinars promising to change your world and the rest
Put all your attention on your customers -- the ones you want to reach and the ones you’ve got.

Stop Selling and Start Making Sales
linkedin
November 28, 2017

If someone tells you success is about how hard you hustle, it’s a lie.
I used to be a stockbroker.
From my cubicle at the brokerage firm, I’d call hundreds of people every day desperately trying to get them to invest with me.

How to Use Influencer Marketing to Amplify Your Message
Social Media Examiner
November 01, 2017

Wondering if social media influencers can increase your company’s reach?

Looking for tips to find and evaluate potential influencers for a professional fit?

In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging.

How to Use Influencer Marketing to Amplify Your Message
Social Media Examiner
September 01, 2017

Wondering if social media influencers can increase your company’s reach?

Looking for tips to find and evaluate potential influencers for a professional fit?

In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging.

13 Step Blueprint to Grow Your Business Using Influencers
linkedin
August 25, 2017

This blueprint gives you a successful method for working with influencers.
If you want to build your brand, sell more products and grow your business, you're in the right place.
Keep reading...

551 Media, LLC
TheInfluenceMarketer.com
January 19, 2017

551 Media helps enterprises, marketing teams, and business owners with all phases of their influencer marketing from strategic planning to implementation.

Consulting services provided include:

* Strategic Planning
* Digital Marketing Consulting
* Influencer Marketing Strategy and Implementation
* Influencer Identification, Assessment and Onboarding
* Influencer Metrics and Measurement
* Influencer Platforms and Tools
* Blog Strategy, Design, Creation and Implementation
* Profile Creation and Management
* Employee Advocacy
* Customer Advocacy
* Coaching and Corporate Training
* Speaker at Corporate Events

Breakout: The art of increasing your influence
LinkedIn
October 07, 2020

If you are a #procurement professional, you should consider attending the upcoming Art of Procurement Mastermind LIVE 2020, a free virtual event that the AOP team is producing for procurement professionals of all levels.

This is not your ordinary event because there are no hidden sales pitches. Imagine that!

Instead, you'll get thought-provoking sessions designed to help you take action as soon as you get back to work.

To check out the agenda and register for free, check out: https://lnkd.in/g5pZdT3.

Learning and exchanging experiences about B2B influencer marketing with other industries
YouTube
September 16, 2021

What can we learn from other industries on the level of B2B influencer marketing? We will talk with Tom Augenthaler, the founder of the Influencer Marketer, speaker, consultant and trainer. And David Wing, founder of Wing Digital Marketing. Two passionate founders and fans of B2B influencer marketing . What will you learn?

-Gain insights how other industries have implemented B2B influencer marketing
-The failures and successes stories
-B2B influencer marketing case studies
-The role of influencers and thought leaders in a B2B environment
-Their vision on the future of B2B influencer marketing

216: How to Use Influencers to Promote Your Business [Tom Augenthaler Interview]
Apple Podcasts
June 24, 2021

Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies.

Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today.

Tom Augenthaler talks B2B influencer marketing
Scott Guthrie
March 31, 2021

Welcome to episode 24 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This week I'm delighted to be in conversation with Tom Augenthaler. Tom is a B2B influencer marketing pioneer. The founder of 551 Media LLC and owner of the influence marketer website. This episode is devoted to B2B influencer marketing.

How B2B companies can create a powerful impact on their growth with social media influencers
Sproutworth
January 05, 2021

In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers.

Thinkers360 Thought Leadership Series – Tom Augenthaler on Influencer Marketing
Thinkers360
May 26, 2020

Thinkers360 Thought Leadership Series – Tom Augenthaler on Influencer Marketing In the first of the Thinkers360 Thought Leadership Series, our host, Tom Koulopoulos speaks with Tom Augenthaler on the topic of influencer marketing.

The Rise of B2B Influencer Marketing
LinkedIn
November 20, 2020

Are you with a B2B company and wanting to how to apply influencer marketing?

I've got good news for you because I'm running a session just for you:

The Rise of B2B Influencer Marketing at the Influencer Marketing Show.

Tune in on Friday (20 Nov) for The Rise of B2B Influencer Marketing session between 3:50 PM & 4:10 PM UK time.

Are virtual influencers a game-changer?
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November 21, 2019

Build your value as an influencer
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November 21, 2019

The Human Connection is Critical to Marketing
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November 21, 2019

Does influencer marketing work for B2B companies?
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November 21, 2019

Campaign Goals are Critical.
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October 29, 2019

Is "influencer" a bad word now?
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October 21, 2019

Does influencer marketing seem confusing?
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October 14, 2019

What does it take to be an influencer?
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October 07, 2019

Do You Have an Influencer Marketing Strategy?
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February 13, 2018

How to Find Influencers
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February 12, 2018

Who or What Are Social Media Influencers?
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February 01, 2018

What Makes Someone an Influencer?
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February 01, 2018

Four Principles of Attraction You Can Use to Scale Your Business to Seven Figures
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September 18, 2017

Influencer Marketing Explained
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August 17, 2017

Build-A-Brand Workshop: How to Grow Your Personal Brand in 2021
eventbrite
August 16, 2021

Tue, 24 August 2021
11:30 AM – 1:00 PM CDT

Join Tom Augenthaler, aka The Influence Marketer, and Startup Expert Steve Louis, as they demonstrate how to build an effective brand with proven, actionable tips.

Seating is limited so sign up today.

This is an in person event at:

The Cannon West, 1334 Brittmoore Rd. Houston, TX, Theatre Room

Bring a sack lunch.

Use These 5 Strategies to Build Your B2B’s Thought Leadership
Thinkers360
October 27, 2020

B2B companies have many of the marketing opportunities open to them that their B2C cousins have, but they must approach them differently. As a B2B business, you usually spend a lot of time nurturing your target customers to get them to convert. It can take quite a while because your sales cycle is longer and involves more touch points along the way. Rarely is it a linear sale. However, persuading your target market to convert is easier when you provide upfront value and position yourself, and your spokespeople, as leaders in your industry. And this is where having a coherent thought leadership strategy comes into play. What Is Thought Leadership? Let’s clearly define it: Thought leadership is a content marketing approach where a business underscores its expertise by highlighting its spokespeople through the publishing of high-quality content. When your thought leadership grows and gains traction other business leaders begin to trust you. And this is good for your business because people like to buy from people they trust. What Do You Need to Implement This Strategy? Here are some questions to ask yourself before you get started:

Where is your target audience? In other words, where should this type of content be published to reach them?

What type of content can you realistically create in the beginning? Quality videos are typically engaging, but your resources may only allow you to write.

When are you going to post this content, and how frequently?

What are the subjects you’re going to write about? Note that to become a thought leader, you’ll need to provide real insight into your industry, so focusing on generic topics won’t cut it.

These questions can help you figure out your first steps, but please note that through testing, you may need to tweak the strategy here and there for it to work. You should feel free to pivot when the feedback and data tells you too. Thought Leadership Strategy: Five Best Practices Your B2B marketing strategy is tailored to the specific goals of your business, and thought leadership is no exception. However, there are some essential tactics that will help you see better results: 1. Be present offline - Public speaking events can help your business grow its authority, so consider participating in some of these, even if they are just at a local level or (for now) virtual. 2. Start a blog/vlog/podcast - choose a type of content that’s most comfortable for you at first and start creating content on a single platform to focus your efforts. Don’t try to be everywhere or you’ll burn out. 3. Use PR when you can – Your PR department may be looking for more spokespeople to include in press releases, media alerts and other press opportunities. Let them know you’d like to offer up your services. 4. Be a guest - you don’t have to create content just for your own blog or podcast. Being a guest can help you spread the word about what your business is doing to an already established audience. Most podcasts are looking for interesting guests so contact them and let them know you’re available. 5. Create long-form content - short blog posts are fine but consider going in-depth with some of your content to provide real, tangible value. Options include whitepapers, research papers, infographics, and case studies. Final Thoughts Becoming an authority in your industry is not something you can achieve overnight - it takes time and effort, but the rewards are worth it for you and your company. You can start small with your thought leadership strategy, just to test the waters. Once you start getting some results, start thinking about scaling to increase your authority. The hardest part is just getting started. The rest will take care of itself as your effort begins to snowball.

Why thought leadership needs to be part of your B2B marketing in 2021
Thinkers360
October 15, 2020

When your customers are senior managers of other businesses, your marketing strategy must be laser focused on their professional values and how they like to do things. B2B marketers are aware that competing for a leading position requires showcasing a deep understanding of your industry and engaging in challenging discussions with your peers. Marketers call this “demonstrating value.” If you aren’t sharing value, you’re wasting your time. What Is Thought Leadership? First, let’s be clear about what it is and what it isn’t. Thought leadership is a type of content you create to answer your readers’ biggest, most important questions, in a way that demonstrates authenticity, expertise, an orientation towards the future, and innovation. It's a form of content marketing that can challenge minds like no other. What it is not is spamming social platforms with mediocre or retread content. When you do it right, thought leadership can help you establish your brand as an authority in your niche by showing your audience how things are done, and why your process is best. By writing about pointed topics and showing a consistent, confident voice when discussing them, you can increase the prestige of your brand -- and convert B2B leads into sales. How Is Thought Leadership Perceived by Decision Makers? In this 2020 global Edelman-LinkedIn study, decision-makers in over 3,000 companies that produce or engage with thought leadership content were asked to take part in a survey. The study measured the impact this type of content has on the perception and decisions of managers, directors, partners, and other important executives. The most interesting and important conclusions reached by the study were: ● 89% of decision-makers consider thought leadership to be effective in enhancing their perception of an organization. This means your peers see it as valuable. ● 49% of decision makes say thought leadership influences their purchasing decisions. In the recent Thinkers360 2020 B2B Thought Leadership Outlook Study, they found that the most important attributes of world-class thought leadership cited by thought leadership content consumers were for it to be insightful, forward-looking, relevant and impactful: ● It’s all about Insight - The key is insightful (96%), forward-looking (91%) content that’s timely, relevant, impactful and engaging* ● * Rated as extremely important or very important attributes of thought leadership These impressive statistics support why thought leadership content is in demand, that it works, and it generates real business outcomes. But only when it distinguishes the voice of a brand and adds to its quality. Therefore, using thought leadership effectively for your B2B business means it must be high quality, thoroughly researched, provide value to your audience, and be enticing. How to Use Thought Leadership to Your Advantage? As a B2B marketer or business owner, becoming a thought leader should be considered as part of a comprehensive marketing strategy. Doing this involves research and social listening because you must be clear about who your audience is and what they want. Your content must speak to these people and address their needs. My advice is to get started now because decision makers are looking for help, especially during this pandemic we are all experiencing. Now it is up to you.

B2B Influencer Marketing Services

Location: Houston    Fees: Contact me

Service Type: Service Offered

Most businesses lack the time and expertise to create high-quality content that raises awareness and gets results. At 551 Media, we’ll get influential, subject matter experts to create content for you so you can stand out from the competition and get more leads that turn into customers.

Tue, 24 August 2021
11:30 AM – 1:00 PM CDT

Join Tom Augenthaler, aka The Influence Marketer, and Startup Expert Steve Louis, as they demonstrate how to build an effective brand with proven, actionable tips.

Seating is limited so sign up today.

This is an in person event at:

The Cannon West, 1334 Brittmoore Rd. Houston, TX, Theatre Room

Bring a sack lunch.

Are you with a B2B company and wanting to how to apply influencer marketing?

I've got good news for you because I'm running a session just for you:

The Rise of B2B Influencer Marketing at the Influencer Marketing Show.

Tune in on Friday (20 Nov) for The Rise of B2B Influencer Marketing session between 3:50 PM & 4:10 PM UK time.