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Tom Augenthaler

Managing Principal at 551 Media, LLC

Houston, United States

Most businesses lack the time and expertise to create marketing content that gets results. At 551 Media, we'll get influencers to create content for you so you can stand out from the competition and get more leads that turn into customers.

Available For: Advising, Consulting, Speaking
Travels From: Houston, Texas
Speaking Topics: Digital Marketing, Influencer Marketing

Tom AugenthalerPoints
Academic0
Author55
Influencer42
Speaker11
Entrepreneur20
Total128

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Influencer Marketing Consulting
Theatre: North America
Media Experience: 20 years
Last Media Interview: 08/20/2020

Areas of Expertise

COVID19 30.70
Innovation 30.89
Leadership 31.06
Marketing 39.27
Procurement 31.10
Public Relations 31.11
Sales 30.65
Social 39.33
HR
Business Strategy
Management 30.13

Industry Experience

Consumer Products
Financial Services & Banking
High Tech & Electronics
Media
Professional Services
Telecommunications

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Publications

11 Article/Blogs
Seven Strategies to Ensure Influencer Marketing Resilience
Talking Influence
November 30, 2020
Here are seven tips to help you ensure your influencer program is set up to be robust and resilient for the long-term.
Love them or hate them, influencers are a driving force in the world of marketing. It’s estimated that around 17% of companies actually spend half their marketing budgets on influencer marketing because, well, it brings results. Overwhelmingly, marketers say influencers drive some of the best ROI results available today.

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Tags: Management, Leadership, Marketing

B2B Influencer Marketing and the COVID Pandemic: It’s a Good Time to Start
Talking Influence
October 08, 2020
You will likely agree that the COVID pandemic has disrupted the marketing industry. Businesses have been forced to rethink how they reach out to consumers as they tire of push advertising and overt sales pitches.

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Tags: Leadership, Marketing, COVID19

Influence Unpacked: Nick Drake - Playing the Long Game
LinkedIn
August 03, 2019
Why does it sometimes take years, even decades before someone’s work takes off and the impact of their influence is finally felt?

As an influence marketer, I’m fascinated by this question so when I recently stumbled upon the story of Nick Drake, I decided to investigate in order to understand how it happened for him and what elements were necessary

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Tags: Social, Marketing

How B2Bs Can Leverage Influencer Marketing
Spinsucks
September 19, 2018
As advertising costs rise and organic reach on social media shrinks, reaching your target market gets more challenging by the day.
This is why so many brands use influencer marketing to effectively reach their target markets and generate ROI.
Consumer brands have been using influencers for years, but does this strategy work for B2B brands?
On the surface, it appears working with influencers is best for consumer brands in verticals such as beauty, fashion, and travel.
That’s because it’s easy for consumer brands.
On the other hand, B2Bs don’t have consumers who make decisions on emotion or a whim.
Instead, they make decisions based on budget, planning, and relationships.
Decisions that are carefully considered and can take weeks, even months to complete.
The good news is influencer marketing works great for B2Bs, much in the same way it does for consumer businesses.
It just requires more skill, consideration, and planning.
Just take a look at some of the most respected B2B brands in the world.
You’ll see they are leveraging influencers to reach their target markets and generate ROI.
I’m talking about companies such as SAP, HP Enterprise, Blue Raven Solar, and others.

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Tags: Social, Marketing

Influencer Marketing Doesn't Have to Be Brutal
linkedin
January 18, 2018
I want to get something off my chest...
I've been meaning to say this for a while but haven't had the time...
I have a few thoughts I'd like to share on presumption...
I'm not preaching ... just sharing my 2 cents - and giving myself a reminder first and foremost

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Tags: Social, Marketing

Boost Your Digital Influence Using Employees
linkedin
December 01, 2017
Wondering how to up-level your marketing without spending more?
Looking for ways to get your message to your customers so you don't get lost in the sea of content?
Okay, let’s take a look at what you’re already doing..

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Tags: Social, Marketing

Spotlight Your Customers
linkedin
November 29, 2017
Want to drive real growth for your business?

Shine your spotlight on your customers.
Stop chasing all the shiny objects: the gurus, webinars promising to change your world and the rest
Put all your attention on your customers -- the ones you want to reach and the ones you’ve got.

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Tags: Social, Marketing

Stop Selling and Start Making Sales
linkedin
November 28, 2017
If someone tells you success is about how hard you hustle, it’s a lie.
I used to be a stockbroker.
From my cubicle at the brokerage firm, I’d call hundreds of people every day desperately trying to get them to invest with me.

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Tags: Social, Marketing, Sales

How to Use Influencer Marketing to Amplify Your Message
Social Media Examiner
November 01, 2017
Wondering if social media influencers can increase your company’s reach?

Looking for tips to find and evaluate potential influencers for a professional fit?

In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging.

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Tags: Marketing, Social

How to Use Influencer Marketing to Amplify Your Message
Social Media Examiner
September 01, 2017
Wondering if social media influencers can increase your company’s reach?

Looking for tips to find and evaluate potential influencers for a professional fit?

In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging.

See publication

Tags: Marketing, Social

13 Step Blueprint to Grow Your Business Using Influencers
linkedin
August 25, 2017
This blueprint gives you a successful method for working with influencers.
If you want to build your brand, sell more products and grow your business, you're in the right place.
Keep reading...

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Tags: Social, Marketing

1 Founder
551 Media, LLC
TheInfluenceMarketer.com
January 19, 2017
551 Media helps enterprises, marketing teams, and business owners with all phases of their influencer marketing from strategic planning to implementation.

Consulting services provided include:

* Strategic Planning
* Digital Marketing Consulting
* Influencer Marketing Strategy and Implementation
* Influencer Identification, Assessment and Onboarding
* Influencer Metrics and Measurement
* Influencer Platforms and Tools
* Blog Strategy, Design, Creation and Implementation
* Profile Creation and Management
* Employee Advocacy
* Customer Advocacy
* Coaching and Corporate Training
* Speaker at Corporate Events

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Tags: Innovation, Leadership, Marketing

1 Keynote
Breakout: The art of increasing your influence
LinkedIn
October 07, 2020
If you are a #procurement professional, you should consider attending the upcoming Art of Procurement Mastermind LIVE 2020, a free virtual event that the AOP team is producing for procurement professionals of all levels.

This is not your ordinary event because there are no hidden sales pitches. Imagine that!

Instead, you'll get thought-provoking sessions designed to help you take action as soon as you get back to work.

To check out the agenda and register for free, check out: https://lnkd.in/g5pZdT3.

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Tags: Procurement, Leadership, Marketing

1 Media Interview
Thinkers360 Thought Leadership Series – Tom Augenthaler on Influencer Marketing
Thinkers360
May 26, 2020
Thinkers360 Thought Leadership Series – Tom Augenthaler on Influencer Marketing In the first of the Thinkers360 Thought Leadership Series, our host, Tom Koulopoulos speaks with Tom Augenthaler on the topic of influencer marketing.

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Tags: Social, Marketing, Public Relations

1 Panel
The Rise of B2B Influencer Marketing
LinkedIn
November 20, 2020
Are you with a B2B company and wanting to how to apply influencer marketing?

I've got good news for you because I'm running a session just for you:

The Rise of B2B Influencer Marketing at the Influencer Marketing Show.

Tune in on Friday (20 Nov) for The Rise of B2B Influencer Marketing session between 3:50 PM & 4:10 PM UK time.

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Tags: Social, Leadership, Marketing

14 Videos
Are virtual influencers a game-changer?
Import from youtube.com
November 21, 2019

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Tags: Social, Marketing

Build your value as an influencer
Import from youtube.com
November 21, 2019

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Tags: Social, Marketing

The Human Connection is Critical to Marketing
Import from youtube.com
November 21, 2019

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Tags: Social, Marketing

Does influencer marketing work for B2B companies?
Import from youtube.com
November 21, 2019

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Tags: Social, Marketing

Campaign Goals are Critical.
Import from youtube.com
October 29, 2019

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Tags: Social, Marketing

Is "influencer" a bad word now?
Import from youtube.com
October 21, 2019

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Tags: Social, Marketing

Does influencer marketing seem confusing?
Import from youtube.com
October 14, 2019

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Tags: Social, Marketing

What does it take to be an influencer?
Import from youtube.com
October 07, 2019

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Tags: Social, Marketing

Do You Have an Influencer Marketing Strategy?
Import from youtube.com
February 13, 2018

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Tags: Social, Marketing

How to Find Influencers
Import from youtube.com
February 12, 2018

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Tags: Social, Marketing

Who or What Are Social Media Influencers?
Import from youtube.com
February 01, 2018

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Tags: Social, Marketing

What Makes Someone an Influencer?
Import from youtube.com
February 01, 2018

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Tags: Social, Marketing

Four Principles of Attraction You Can Use to Scale Your Business to Seven Figures
Import from youtube.com
September 18, 2017

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Tags: Social, Marketing

Influencer Marketing Explained
Import from youtube.com
August 17, 2017

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Tags: Social, Marketing

Blog

2 Article/Blogs
Use These 5 Strategies to Build Your B2B’s Thought Leadership
Thinkers360
October 27, 2020
B2B companies have many of the marketing opportunities open to them that their B2C cousins have, but they must approach them differently.

As a B2B business, you usually spend a lot of time nurturing your target customers to get them to convert. It can take quite a while because your sales cycle is longer and involves more touch points along the way. Rarely is it a linear sale.

However, persuading your target market to convert is easier when you provide upfront value and position yourself, and your spokespeople, as leaders in your industry.

And this is where having a coherent thought leadership strategy comes into play.

What Is Thought Leadership?

Let’s clearly define it:

Thought leadership is a content marketing approach where a business underscores its expertise by highlighting its spokespeople through the publishing of high-quality content.

When your thought leadership grows and gains traction other business leaders begin to trust you.

And this is good for your business because people like to buy from people they trust.

What Do You Need to Implement This Strategy?

Here are some questions to ask yourself before you get started:

  • Where is your target audience? In other words, where should this type of content be published to reach them?

  • What type of content can you realistically create in the beginning? Quality videos are typically engaging, but your resources may only allow you to write.

  • When are you going to post this content, and how frequently?

  • What are the subjects you’re going to write about? Note that to become a thought leader, you’ll need to provide real insight into your industry, so focusing on generic topics won’t cut it.

  • These questions can help you figure out your first steps, but please note that through testing, you may need to tweak the strategy here and there for it to work. You should feel free to pivot when the feedback and data tells you too.

    Thought Leadership Strategy: Five Best Practices

    Your B2B marketing strategy is tailored to the specific goals of your business, and thought leadership is no exception. However, there are some essential tactics that will help you see better results:

    1. Be present offline - Public speaking events can help your business grow its authority, so consider participating in some of these, even if they are just at a local level or (for now) virtual.

    2. Start a blog/vlog/podcast - choose a type of content that’s most comfortable for you at first and start creating content on a single platform to focus your efforts. Don’t try to be everywhere or you’ll burn out.

    3. Use PR when you can – Your PR department may be looking for more spokespeople to include in press releases, media alerts and other press opportunities. Let them know you’d like to offer up your services.

    4. Be a guest - you don’t have to create content just for your own blog or podcast. Being a guest can help you spread the word about what your business is doing to an already established audience. Most podcasts are looking for interesting guests so contact them and let them know you’re available.

    5. Create long-form content - short blog posts are fine but consider going in-depth with some of your content to provide real, tangible value. Options include whitepapers, research papers, infographics, and case studies.

    Final Thoughts

    Becoming an authority in your industry is not something you can achieve overnight - it takes time and effort, but the rewards are worth it for you and your company.

    You can start small with your thought leadership strategy, just to test the waters. Once you start getting some results, start thinking about scaling to increase your authority.

    The hardest part is just getting started.

    The rest will take care of itself as your effort begins to snowball.

    See blog

    Tags: Social, Marketing, Sales

    Why thought leadership needs to be part of your B2B marketing in 2021
    Thinkers360
    October 15, 2020
    When your customers are senior managers of other businesses, your marketing strategy must be laser focused on their professional values and how they like to do things.

    B2B marketers are aware that competing for a leading position requires showcasing a deep understanding of your industry and engaging in challenging discussions with your peers.

    Marketers call this “demonstrating value.”

    If you aren’t sharing value, you’re wasting your time.

    What Is Thought Leadership?

    First, let’s be clear about what it is and what it isn’t.

    Thought leadership is a type of content you create to answer your readers’ biggest, most important questions, in a way that demonstrates authenticity, expertise, an orientation towards the future, and innovation.

    It's a form of content marketing that can challenge minds like no other.

    What it is not is spamming social platforms with mediocre or retread content.

    When you do it right, thought leadership can help you establish your brand as an authority in your niche by showing your audience how things are done, and why your process is best.

    By writing about pointed topics and showing a consistent, confident voice when discussing them, you can increase the prestige of your brand -- and convert B2B leads into sales.

    How Is Thought Leadership Perceived by Decision Makers?

    In this 2020 global Edelman-LinkedIn study, decision-makers in over 3,000 companies that produce or engage with thought leadership content were asked to take part in a survey.

    The study measured the impact this type of content has on the perception and decisions of managers, directors, partners, and other important executives.

    The most interesting and important conclusions reached by the study were:

    ● 89% of decision-makers consider thought leadership to be effective in enhancing their perception of an organization. This means your peers see it as valuable.
    ● 49% of decision makes say thought leadership influences their purchasing decisions.

    In the recent Thinkers360 2020 B2B Thought Leadership Outlook Study, they found that the most important attributes of world-class thought leadership cited by thought leadership content consumers were for it to be insightful, forward-looking, relevant and impactful:

    ● It’s all about Insight - The key is insightful (96%), forward-looking (91%) content that’s timely, relevant, impactful and engaging*
    ● * Rated as extremely important or very important attributes of thought leadership

    These impressive statistics support why thought leadership content is in demand, that it works, and it generates real business outcomes.

    But only when it distinguishes the voice of a brand and adds to its quality.

    Therefore, using thought leadership effectively for your B2B business means it must be high quality, thoroughly researched, provide value to your audience, and be enticing.

    How to Use Thought Leadership to Your Advantage?

    As a B2B marketer or business owner, becoming a thought leader should be considered as part of a comprehensive marketing strategy.

    Doing this involves research and social listening because you must be clear about who your audience is and what they want. Your content must speak to these people and address their needs.

    My advice is to get started now because decision makers are looking for help, especially during this pandemic we are all experiencing.

    Now it is up to you.

    See blog

    Tags: Leadership, Marketing, Sales

    Opportunities

    1 Business
    B2B Influencer Marketing Services

    Location: Houston    Date Available: November 18th, 2020    Fees: Contact me

    Submission Date: November 18th, 2020    Service Type: Service Offered

    Most businesses lack the time and expertise to create high-quality content that raises awareness and gets results. At 551 Media, we’ll get influential, subject matter experts to create content for you so you can stand out from the competition and get more leads that turn into customers.

    Respond to this opportunity

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