Crafting, Curating and Caring for your Thought Leadership Content
One thing thought leaders and experts such as academics, analysts, authors, consultants, influencers and speakers all have in common is that they typically have a ton of content – articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more!
One of the challenges with all this content is it’s often distributed all over the web on various sites such as Amazon, corporate sites, Google Scholar, iTunes, LinkedIn, personal sites, publisher sites, social channels, speaker bureaus, TED, YouTube, Vimeo and many other such destinations.
Sites such as LinkedIn are great at showcasing your resume and work experience but do little to showcase your complete portfolio of thought leadership content. What’s more, the sites just mentioned typically showcase just one aspect of the many hats you may wear as a thought leader. By their very nature, speaker bureaus highlight your speaking, Amazon highlights your books and so on.
According to Tom Koulopoulos, author of “Revealing the Invisible” and Thinkers360 member, “The great myth of the Internet is that if you have volumes of great content you don’t need to worry about creating a thought leadership brand. This is no truer for a thought leader brand than it is for a corporate brand. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients. My advice: craft, curate, and care for your brand as though it were your most important asset; because it is!”
To help you craft, curate and care for this important asset, Thinkers360 enables you to build a holistic thought leadership profile, portfolio and media kit using both manual and automated techniques. Since our founding, we’ve become the gold standard by which thought leadership and authentic influence is measured.
As a highly-valued member of Thinkers360, this “How To” article shares how to utilize our digital badging so you can showcase your expertise and passion for the thought leadership topics you care about.*
*To earn badges, simply add your personally-authored content, awards and recognition to Thinkers360 to build your profile, portfolio and media kit and to climb the various leaderboards in over 70 cutting-edge topics related to business, technology and sustainability .
Thinkers360 Digital Award Badges & Credentials to Showcase Your Expertise
Our Awards & Badges page allows you to download digital badges to showcase your credentials, Thinkers360 logos for your email signature line, as well as Profile Badges for your blog, online resume, or web site.
If you’re in the Top 100 in any of our over 70 thought leadership leaderboards on business, technology and sustainability you can download these digital award badges for free. For Top 50 positions, we’ve enhanced these digital badges to include a detailed credential page. Badges and associated credential pages are available for your positions within the Top 50 or higher in any of our leaderboards.
They provide added verification for the thought leadership status you’ve achieved among our premier community of opt-in B2B thought leaders and influencers (100M+ followers on social media combined) by contributing your personally-authored content.
To activate, display and share your badges and credential pages follow these steps:
- Go to Awards & Badges within Thinkers360
- Browse your awards for the badge and credential you wish to display
- For any badges in the Top 50 or higher, you can either:
- Download the image by clicking “Download” and then use your personalized credential link to link from your badge to your credential page, OR
- Use “Copy the code” to get the full HTML (including badge and link to your credential page) for placement within your blog, resume or web site
We’ve added social sharing so you can easily share your recognition and you can add these badges to your social media profiles such as LinkedIn as well.
Showcase your expertise by adding Thinkers360 Digital Badges to your LinkedIn licenses & certifications
Here’s how to add your Thinkers360 digital badges to your LinkedIn licenses and certifications so you can showcase your expertise and passion for the thought leadership topics you care about.
Step 1) Download your Thinkers360 Award Badges
Firstly, simply visit our Awards & Badges page to claim and download digital badges to showcase your credentials, Thinkers360 logos for your email signature line, as well as Profile Badges for your blog, online resume, or web site:
Step 2) Add your Thinkers360 Award Badges to LinkedIn
To add any of your Top 50 badges to your LinkedIn licenses & certifications:
- Go “Licenses & certifications” within your LinkedIn account and hit the “+” icon
- Enter the Name of your digital badge such as “Top 10 Thought Leader – Digital Disruption”
- Choose Thinkers360 for the Issuing organization
- Enter the Issue date and Expiration date as shown on your credential page
- Enter your Credential URL which is the link to your credential page
Here’s some examples of Thinkers360 thought leaders and influencers already using the badging and credentials:
- Tiffani Bova – Top 10 Customer Experience
- Michael J Keegan – Top 10 GovTech
- Barbara Vercruysse – Top 10 Mental Health
- Jean-Christophe Gaillard – Top 10 Cybersecurity
- Sarah Barnes – Top 10 Diversity & Inclusion
- Ton Dobbe – Top 10 Startups
- Susanne Tedrick – Top 10 SportsTech
- Hamilton Mann – Top 10 Digital Disruption
- Dr Jane Thomason – Top 10 Cryptocurrency
- Martin Brown – Top 10 Climate Change
We look forward to seeing you proudly display your badges to share your expertise and passion for the topics you care about!
We’d also love to hear your feedback and welcome your suggestions for how we can continuously improve our service in support of your goals and values!
Join us on Thinkers360 — Connecting Global Brands with the World’s Foremost Thought Leaders and Authentic Influencers for Game-Changing Results!
Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.
Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, and increase your earnings, sign-up today for free!
Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader and influencer community – join Thinkers360 today!
Brands: Sign-up to find and work with experts, consultants and advisors in your niche and to showcase your own executives, thought leaders and content among our opt-in community with over 100M followers on social media combined!
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