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Ton Dobbe

Founder / Chief Inspiration Officer at Value Inspiration

Javea, Spain

Ton Dobbe is the founder of Value Inspiration.
In 2017 he saw two fundamental issues:
A) We're living in a world where global problems are just increasing and
B) 90% of startups still fail.

That's where the light went on: Imagine how fast we could solve the world's biggest problems if more SaaS Startups would succeed and gain traction sooner.

Since then he's been on a mission to help fix this. He wrote his book The Remarkable Effect, and established a mastermind/workshop approach to proactively guide B2B SaaS CEOs and their teams in accelerating their mission, and becoming a business the world talks about.

Ton is a strategic product marketing expert with over thirty years of experience in the international enterprise software market. He's the host of the weekly Tech-Entrepreneur on a Mission Podcast and global influencer on Entrepreneurship, Startups, Marketing, and Innovation.

Available For: Advising, Consulting, Speaking
Travels From: Alicante, Spain
Speaking Topics: Success strategies for B2B Software Businesses to stand out and gain predictable traction

Speaking Fee $1,500 (In-Person)

Personal Speaking Website: valueinspiration.com
Ton Dobbe Points
Academic 0
Author 1329
Influencer 106
Speaker 33
Entrepreneur 10
Total 1478

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Featured Videos

Back to the Future - Plan your vision instead of from your present
October 27, 2021

Featured Topics

The Remarkable Effect

Remarkable is more than just a word. It’s a vision. It’s the art to create meaningful impact to impact prospects and customers. Being remarkable is something that I believe every software company can achieve. This keynote will give you the inspiration and insights into what it takes to shape a remarkable software business yourself.

Company Information

Company Type: Individual
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: 1-10
Company Founded Date: 2017
Media Experience: 30 years
Last Media Training: 05/02/2016
Last Media Interview: 08/26/2022

Areas of Expertise

Business Strategy 30.14
Culture 30.17
Entrepreneurship 100
ERP 30.07
Innovation 50.73
Leadership 31.26
Management 30.22
Marketing 40.05
Mental Health 30.28
Mergers and Acquisitions 30.44
Sales 49.69
Startups 100
Sustainability 30.25

Industry Experience

Engineering & Construction
Federal & Public Sector
Higher Education & Research
Professional Services

Publications

222 Article/Blogs
9 SaaS differentiation principles: Why most fail – and how to get it right
Ton Dobbe
April 24, 2025
Differentiation isn't just a marketing exercise—it should be baked into everything your SaaS company does. After 200+ advisory sessions with CEOs, I've found that companies growing 2-3x faster than competitors don't just talk differently—they operate differently in ways customers actually value. This essay reveals nine principles to build differentiation that strengthens over time instead of fading away, from ensuring prospects actually experience your difference to preventing the internal complacency that kills most competitive advantages.

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Tags: Entrepreneurship, Marketing, Startups

The pipeline delusion: Why Sales-led SaaS CEOs keep missing forecasts (and how to fix it)
Ton Dobbe
March 06, 2025
From slippery bull to reliable clockwork: Making SaaS pipeline predictable

Pipeline unpredictability isn’t a data problem—it’s a cultural one. While most SaaS companies chase forecasting accuracy through more sophisticated CRM tools, dashboards, and metrics, they miss the fundamental issue: a culture that values optimism over accuracy.

After working with a number of successful Sales-led SaaS CEOs, we identified eight practical steps that transform pipeline forecasting from wishful thinking to reliable prediction

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Tags: Entrepreneurship, Sales, Startups

SaaS Gross Margin: From Compromised to Compounding
Ton Dobbe
January 28, 2025
Gross margins aren’t just a metric—they’re a strategic lever for SaaS success. Learn 10 actionable strategies to align customer fit, simplify operations, and strengthen pricing power for sustainable growth.

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Tags: Entrepreneurship, Leadership, Startups

How to accelerate the B2B SaaS sales process in a tough market?
Ton Dobbe
July 23, 2024
Feeling the squeeze of today’s economic headwinds on your B2B SaaS sales? You’re not alone. But what if you could navigate these stormy waters like a seasoned captain and emerge stronger than ever? In this guide, I’ll arm you with proven strategies to slice through barriers, shorten sales cycles, and more...

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Tags: Entrepreneurship, Sales, Startups

"The all-in-one...."
Ton Dobbe
June 18, 2024
I’ll not tell you any news that 2024 has been challenging for many software companies.

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Tags: Entrepreneurship, Innovation, Startups

How do you know you have a positioning problem for your SaaS product?
Ton Dobbe
March 19, 2024
If everything in your SaaS business goes smoothly, there’s no need to mess around with your Positioning. However, if not, Positioning is a very powerful measure for fixing problems at their core.
Poor Positioning is not a marketing problem; it is a business strategy problem. It’s often way easier to treat symptoms instead of root problems.

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Tags: Entrepreneurship, Marketing, Startups

How to prevent a Net Revenue Retention downfall in B2B SaaS?
Ton Dobbe
February 02, 2024
David Spitz, shared his prediction on the NRR free fall. “The median dropped 7% for 113% – and the prediction is it will drop to 105%.” It is driving more and more startups and scaleups to act under pressure to increase their profitability and Free Cash Flow (FCF) margins.

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Tags: Entrepreneurship, Management, Startups

How to tune your SaaS roadmap to maximize launch potential.
Ton Dobbe
December 19, 2023
Recently, Derek Osgood, CEO of Ignite posted this on Linkedin:

80+% of features are never adopted (Pendo)
40+% of new products fail to meet targets (Mckinsey)

I knew the numbers weren't rosy, but this bad!?! What's worse - the real impact is way bigger. This is just the tip of the iceberg.
So the million-dollar question becomes - how can you prevent this? To answer this is what this essay is about. To provide you the guidance to solve it once and for all. 

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Tags: Entrepreneurship, Innovation, Startups

What Metrics help best to achieve Predictable SaaS Growth?
Ton Dobbe
November 25, 2023
A question I regularly get is: “What metrics should we track to understand if we’re on the right track toward predictable SaaS growth?”

Enough has been written about the basic SaaS metrics: Monthly Recurring Revenue (MRR), Net Revenue Retention (NRR), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and the list goes on.

And while they are essential, they’re still insufficient to prevent too many B2B SaaS companies from getting into trouble. Just keep your ear out for all the stories about the decline and stress many SaaS founders have dealt with over the past 12 months.

The quality of each metric mentioned above is heavily influenced by the action that we put in to not only make it grow (or decline) – but make it grow sustainably. And that’s where the problem hides.

To help solve this problem, I decided to dedicate this essay to detailing 5 uncommon metrics to consider to influence predictable SaaS growth.

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Tags: Entrepreneurship, Sales, Startups

How to become the best at solving your customers’ problems?
Ton Dobbe
November 04, 2023
As you and I know, a lot of the success of a SaaS business is related to the problem you solve. I talked about that many times.

But as always, the devil is in the details, meaning – if you get your problem statement wrong, it instantly lowers your chances of success. And believe me or not – many things can go wrong and do go wrong JUST on the level of problem definition.

That’s why I decided to dedicate this essay to that problem – to give you a framework. A framework you can use when you’re defining your roadmap, updating a landing page, creating a campaign, or just doing a sales discovery call with a prospect.

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Tags: Entrepreneurship, Marketing, Startups

The issue with Qualification in B2B SaaS midmarket + up
Ton Dobbe
October 10, 2023
How to avoid making costly mistakes in your SaaS qualification process?

What those traps are – and how you can avoid them is what I focus on in this essay. I’ll dive deep into the art of qualification in B2B SaaS – particularly in the mid-market and up.

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Tags: Entrepreneurship, Sales, Startups

How to avoid stagnation of your SaaS business?
Ton Dobbe
September 18, 2023
Stagnation – it’s a complex topic that’s very much driven by factors out of your control. There are the many dynamics that characterize your market: the cyclical shifts, perhaps unexpected economic shocks, structural factors such as demographics and globalization, etcetera. The fact is – these can not be excuses for allowing stagnation to happen in your SaaS business.

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Tags: Entrepreneurship, Sales, Startups

The power of surprise to spark momentum in B2B SaaS
Ton Dobbe
August 24, 2023
Remarkable software businesses don’t stop by creating a solid product, being crystal clear, and making their offer hard to resist.

They know their momentum grows when people talk about them, not because you (contractually) ask them, but because they want to.

It works for them in good times but even better in times of crisis.

It goes back to the power of trust: In times of crisis, trust erodes – we shrink ourselves, are more protective, risk-averse, and only trust our inner circle – our peers and friends. But once a peer shares his positive experiences, we listen – and often act.

The big question is: what makes people talk about your SaaS?

And one way to do that is by doing the unexpected, i.e., surprise.

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Tags: Entrepreneurship, Marketing, Startups

How to create defensible differentiation in your SaaS business?
Ton Dobbe
July 18, 2023
How to create defensible differentiation? It’s one of the most valuable questions to answer for a SaaS founder.

Here’s why:

If your product is hard to copy:

You have a market access advantage over alternative solutions
You have a resource advantage over alternative solutions
You have a price advantage over alternative solutions
Defensible differentiation is what I always look for in my (re)positioning projects. Because what’s positioning worth if a competitor can ‘catch up’ just by changing some words?

My golden rule: The most potent positioning is when your ideal customer’s reaction is: “I need this!” and your competitor’s response is: “We’re in trouble…”

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Tags: Entrepreneurship, Marketing, Startups

The art of demand creation in B2B SaaS
Ton Dobbe
June 01, 2023
Far too often, we’re just capturing demand rather than creating it. That’s OK when the market conditions are favorable, but you’ll be the first to get harmed when the market isn’t favorable.
That doesn’t have to be – as long as you recognize this: When demand weakens,…It is very often not about ‘the market.’ It is very often also not about your product. It is about your ability to refocus on the most valuable problem to solve.
It might very well be that: Your ICP has shifted. The dynamics have shifted their aspirations. The critical problem has shifted – what was hot last quarter doesn’t have to be today. Their options have shifted – you used to be the go-to vendor, but new competition has stolen your edge.
It is what makes running a SaaS business fascinating – there’s so much opportunity to create demand. […]

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Tags: Entrepreneurship, Marketing, Startups

How to accelerate the sales process in B2B SaaS?
Ton Dobbe
May 05, 2023
The biggest thing that causes failure in a lot of companies is just poor sales process and bad sales process.

Sales is actually your first problem as a CEO that you need to address and get right.

And then, when you got that right, then you’ve got time to get your other bits right. But if you get sales wrong, you don’t really have much of a chance.

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Tags: Entrepreneurship, Sales, Startups

How can you become the obvious choice in your category?
Ton Dobbe
April 13, 2023
Standing out in B2B SaaS is one thing, but becoming the obvious choice is the next level to aim for.

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Tags: Marketing, Sales, Startups

How to approach SaaS pricing if you want customers to happily pay a premium
Ton Dobbe
March 16, 2023
One of the biggest problems I see B2B SaaS companies struggle with is the wrong debates about their pricing.
The value delivered is often entirely out of sync with the charged price. And with that, the bulk of SaaS companies leave money on the table.
In this blog I address the challenge: how to approach pricing if you want customers to happily pay a premium?

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Tags: Entrepreneurship, Sales, Startups

How to create predictable traction in a new SaaS category?
Ton Dobbe
February 23, 2023
You start with a big idea, something that will create a shift in value in the market. And you create a product that once customers see in action, they can’t imagine a life without.

The typical reaction you get: “I’d never even imagined this was possible – let alone thinking there were solutions out there I could even buy.”

All cool, but if no one realizes what you do is possible, how do you grow predictable traction?

In short, there is a playbook of 6 critical steps […]

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Tags: Startups, Marketing, Entrepreneurship

How to achieve and maintain the strongest Product-Market Fit in B2B SaaS
Ton Dobbe
January 24, 2023
A couple of weeks ago, my CEO Mastermind triggered a good discussion on Product Market Fit again – and it has kept me thinking since.

It reminded me of my interview with Shikhar Shrestha, CEO of Ambient, who said this about it.

‘Over time, the success or failure of a SaaS company really depends on the strength of the product-market fit.’

What fascinates me is this:

What defines that strength? How can we ensure we start off with the strongest possible product-market fit and maintain it over time? Cause at the end, it’s a moving target, right?

To answer that question, I thought about the key questions to raise. You'll find them answered in this long-from blog.

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Tags: Entrepreneurship, Marketing, Startups

SaaS Product Differentiation Vs Making A Difference
Ton Dobbe
December 28, 2022
Whenever I speak with B2B SaaS founders around ‘differentiation,’ the conversation goes toward ‘the competition.’ “Here’s how we are different from competitor X or Y.”

My POV – who cares?! It doesn’t mind how you’re SaaS product is different than your competitors. It only matters in the mind of the customers – and then it’s about something completely different.

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Tags: Entrepreneurship, Marketing, Startups

Mastering the art of B2B Positioning
Ton Dobbe
December 10, 2022
Over the past 30 years, I’ve come to experience how powerful positioning is – and how critical the topic is to excel in the B2B software world.

What I do see, however, is that it’s often done away with as ‘that’s marketing fluff,’ or ‘our positioning is clear enough: We’re the only unified [name your] platform that unifies and analyses [name your] data,’ – which, honestly, makes me cringe.

And that’s why I decided to outline what B2B positioning is, why B2B positioning is important, and how to go about creating a positioning strategy that underpins predictable traction and growth of your SaaS startup.

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Tags: Entrepreneurship, Marketing, Startups

Scaling a B2B SaaS business to create remarkable leverage
Ton Dobbe
December 01, 2022
“One thing that SaaS startups need to think about more is how to get leverage. But, unfortunately, most companies focus on throwing people at the problem and not getting more leverage.”

It’s a quote from Auren Hoffman, CEO of SafeGraph – and it has stuck with me since I heard it.

Here’s the thing.

We often think about growing our SaaS business in terms of increasing ARR and MRR. But is doubling your ARR good if this also means doubling the number of people you need to deliver it?

Auren elaborated on this:

One of the key metrics we focus on is revenue per employee. Unfortunately, for many companies, that number stays the same over time. So often we talk about success, stating we have 1000 people in our company. To me, that’s a failure.

Every time you have to hire someone, it means that you don’t have the systems and that you have to have humans do it. Every time you hire somebody is going to be harder to communicate internally. That’s not sustainable long term.

Just think about it. You’re growing but actually slowing down your business. That’s not what your target customers want, not what your employees want, and not what you want. As they say: it doesn’t scale.

So how to go about it? How do you scale a B2B SaaS business?

That’s what I aim to answer in this blog.

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Tags: Entrepreneurship, Marketing, Startups

Designing your SaaS business to create predictable traction.
Ton Dobbe
October 25, 2022
You started your SaaS business…The goal: Create change that will be noticed…
You spotted this massive problem that was screaming to be solved…. and decided to take that challenge.
But as much as the good intentions drive the start…. sooner rather than later, problems arise… Traction problems.
Getting traction is challenging, in various stages of your business. Keeping it and making it predictable is even harder. And the stress it gives harms our good intentions.

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Tags: Entrepreneurship, Sales, Startups

How to avoid getting caught in the vicious cycle of desperately chasing SaaS funding?
Ton Dobbe
September 27, 2022
If you look at the funding needs of your SaaS business – is it driven by desperation or from a source of strength? Answering the question is an easy one. It’s a feeling that’s pretty black or white. For many SaaS founders, unfortunately, the feeling is one of increased desperation. The pressure to meet expectations often forces us to make decisions to fix the short term, that harm our long-term trajectory. How do you avoid this – that’s the big question. That’s what I aim to answer in this blog. Here are the 7 habits to embrace.

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Tags: Entrepreneurship, Startups

1 Book
The Remarkable Effect
The Choir Press
February 02, 2020
Remarkable is more than just a word. It's a vision. It's the art to create meaningful impact to prospects and customers. Being remarkable is something that I believe every company can achieve. The Remarkable Effect was written to help tech-entrepreneurs-on-a-mission shape the software business they've always aspired to run: Remarkable and Impactful.

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Tags: Entrepreneurship, Marketing, Startups

1 Industry Certification
The GC People Leader Series meets…Game Changer Ton Dobbe
Dialog Review
August 05, 2020
In this edition of The GC Index People Leader Series Lucy Brown talks to Ton Dobbe, Founder and Chief Inspiration Officer at Value Inspiration about what it is to be a leader and how his natural proclivities support his effectiveness as a leader.

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Tags: Entrepreneurship, Innovation, Leadership

15 Influencer Awards
Top 50 Global Thought Leaders and Influencers on Entrepreneurship (August 2021)
Thinkers360
August 01, 2021

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Tags: Entrepreneurship

Top 50 Global Thought Leaders and Influencers on AI (June 2021)
Thinkers360
June 19, 2021

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Tags: AI

Top 50 Global Thought Leaders and Influencers on Smart Cities (February 2021)
Thinkers360
February 12, 2021

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Tags: Smart Cities

50 Books from Thinkers360 Thought Leaders You Should Read in 2021
Thinkers360
December 03, 2020

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Tags: Entrepreneurship

#6 Global Thought Leaders and Influencers on Marketing (August 2020)
Thinkers360
August 09, 2020

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Tags: Marketing

Top 50 Global Thought Leaders and Influencers on Digital Disruption (July 2020)
Thinkers360
July 27, 2020

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Tags: Digital Disruption

Top 50 Global Thought Leaders and Influencers on Emerging Technology (April 2020)
Thinkers360
April 05, 2020

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Tags: Emerging Technology

100 B2B Thought Leaders and Influencers to Follow in 2020
Thinkers360
December 30, 2019

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Tags: Entrepreneurship

#7 Global Thought Leaders and Influencers on Innovation (November 2019)
Thinkers360
November 19, 2019

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Tags: Innovation

Top 50 Global Thought Leaders and Influencers on Blockchain (November 2019)
Thinkers360
November 16, 2019

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Tags: Blockchain

Top 50 Global Thought Leaders and Influencers on Innovation (November 2019)
Thinkers360
November 11, 2019

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Tags: Innovation

#3 Global Thought Leaders and Influencers on Artificial Intelligence (September 2019)
Thinkers360
September 21, 2019

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Tags: AI

Top 20 Global Thought Leaders and Influencers on FinTech (March 2019)
Thinkers360
March 01, 2019

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Tags: FinTech

Top 20 Global Thought Leaders on Blockchain (November 2018
Thinkers360
November 01, 2018

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Tags: Blockchain

#1 Global Thought Leaders on AI
Thinkers360
October 04, 2018
Proud to be ranked #1 on the Thinkers360 leaderboard for global thought leaders on AI for October 2018

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Tags: AI

3 Keynotes
We’re at a stage where tech has the power to amplify people’s skills beyond their natural limits
Value Inspiration
October 11, 2018
Exponential results are created when humans and machines work together.
Once you combine these powers together it magnifies the core strengths that we have forgotten about
Our Creativity strengths…
 
That’s what we should strive for.

Intelligence augmentation is where we should focus the discussion
To build solutions that make people better – not just automate them out of a process

Once we do that, we’ll create a world that’s fun to work and live in

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Tags: Entrepreneurship, Marketing, Startups

How do organisations go "Back to the Future"
CIO Conference 2017
April 16, 2017
How do organisations go "Back to the Future" and combat disruption in their sector? Ton Dobbe, Chief Evangelist, Unit4 explains.

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Tags: Digital Transformation, Digital Disruption, Innovation

Start planning from your vision, rather than your present
IDG
July 14, 2016
Digital Transformation drives the agenda of (m)any organization(s). It's a critical undertaking to stay relevant in a world that's where nothing appears to remain the same as digital innovation is reshaping the markets we operate in, the competition we face, and the business models we've become so familiar with. But how do you go about - what are the do’s and don’ts?
In this keynote, I take your audience on a journey and inspire them with examples of successful transformations where the mantra was: Start planning from your vision, instead of from your present.

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Tags: Innovation, Startups, Entrepreneurship, Sales

9 Media Interviews
Bits About Books: In Conversation with Ton Dobbe
Subhanjan Sarkar
April 08, 2023
In Conversation with Ton Dobbe, Author, "The Remarkable Effect". He speaks to Subhanjan Sarkar in this episode on his book, "The Remarkable Effect"

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Tags: Marketing, Sales, Startups

The Wicked Podcast #34 - Ton Dobbe: The Remarkable Effect
The Wicked Podcast - Markus Kirsch
February 23, 2021
We talk to Ton Dobbe, product specialist and startup consultant about how to make your product or service relevant to your customers.

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Tags: Entrepreneurship, Marketing, Startups

Reality Check Leadership podcast - E17 - Ton Dobbe
The Reality Check Leadership Podcast
January 19, 2021
This week our incredible guest is Ton Dobbe!

If you don’t know who is Ton Dobbe I’d like to invite you to check on his podcast (Tech Entrepeneur on a mission), his book (The remarkable effect), his company (Value inspiration), and his feed here on Linkedin

We have shared paths a couple of years ago and the first time I saw Ton he was on stage giving an incredible inspiring keynote about ERPs future!!! (normally a not so exciting theme on a keynote format!). Well, guess what… Ton made it exciting and he definitively inspired me to look to that business in a different way. We kept in touch ever since.

Passioned by business he dedicates his life in helping software businesses and their leaders to create remarkable products while working on the transformative ways to get there.
We had a really cool conversation about leadership and the effects of positive and negative leadership on teams and businesses. We also took the opportunity to share our common thoughts about José Duarte, CEO of Infovista who has been for me one of the most inspirational leaders I’ve ever worked with!!

A quote: “A team that works together and collaboratively always wins!”

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Tags: Entrepreneurship, Leadership, Startups

What Makes a Great Software Business | With Expert Ton Dobbe
SaaS District
January 08, 2021
Ton Dobbe is an author, podcast host, speaker & founder of value inspiration, a growth consultancy focused tech-entrepreneurs where they help B2B software CEO’s grow their businesses.

Ton believes that the future belongs to software businesses that create products worth making a remark about.

Ton is also the founder of the Tech-entrepreneur-on-a-mission tribe, a community focused on delivering the vision behind your software company with more impact and accelerating growth trajectory. He’s also the author of “the remarkable effect”, what he describes as the essential book for tech entrepreneurs on a mission.

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Tags: Entrepreneurship, Marketing, Startups

Full Episode: Tech Entrepreneurship 2020 & The Remarkable Effect | Tech Entrepreneur Talk
SaugaTalks
September 10, 2020
Full Episode: SaugaTalks with Ton Dobbe.

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Tags: Entrepreneurship, Marketing, Startups

How to build a remarkable company with Ton Dobbe, keynote speaker and author (MDE386)
MinterDialogue
September 05, 2020
Minter Dialogue Episode #386

Ton Dobbe is an expert in developing software companies, founder of the boutique Value Inspiration agency, a keynote speaker, podcaster and the author of The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission. In this conversation, we discuss how and why Ton wrote his book, what it takes to build a successful software company (where per Ton all companies are going to become at least in part a software company), and how to become a remarkable company.

Please send me your questions -- as an audio file if you'd like -- to nminterdial@gmail.com. Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate and/or review it here: https://ratethispodcast.com/mdial.

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Tags: Entrepreneurship, Marketing, Startups

New Normal: Ton Dobbe of Value Inspiration
Deal Architect - Vinnie Mirchandani
July 09, 2020
Ton Dobbe, Chief Inspiration Officer at Value Inspiration talks to Vinnie Mirchandani of Deal Architect about heroics he has seen acrobatics he has seen during the COVID-19 crisis at startups he follows.

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Tags: Entrepreneurship, Innovation, Startups

Thought Leader Interview with Ton Dobbe, Chief Inspiration Officer, Value Inspiration
Thinkers360
May 28, 2019
Thinkers360 Interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Ton Dobbe, Chief Inspiration Officer, Value Inspiration.

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Tags: Entrepreneurship, Marketing, Startups

Standing out in a crowded marketplace with Ton Dobbe
Dr. Diane Hamilton
March 08, 2019
As the marketplace becomes more crowded, many organizations find it harder and harder to stand out. If they do not rise above, this will cause for momentum and the creation of products to stop altogether. Recognizing this problem, Ton Dobbe, Chief Inspiration Officer at Value Inspiration, helps CEOs stand out in their category, most especially those in the software industry. Ton talks about getting CEOs to become more innovative. He lays down the common mistakes organizations make when it comes to their foundational ideas and gives out great points to think about in order to overcome those.

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Tags: Entrepreneurship, Marketing, Startups

348 Podcasts
#359 - Jan Bruce, CEO of meQuilibrium on when to ignore the capital temptation
Ton Dobbe
April 30, 2025
A story about building a scalable business by defying conventional wisdom when everyone says you're wrong

This podcast interview focuses on what it takes to build a successful software company by following your convictions even when easier paths tempt you. My guest is Jan Bruce, CEO of meQuilibrium (MeQ).

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Tags: Entrepreneurship, Sales, Startups

#358 - Samuel Logan, CEO of Evidencity on when slowing down accelerates growth
Ton Dobbe
April 23, 2025
A story about the counterintuitive decisions that transformed a founder's decade-long journey

This podcast interview focuses on the entrepreneurial wisdom gained through building a data-driven business from scratch. My guest is Samuel Logan, Founder and CEO of Evidencity.

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Tags: Entrepreneurship, Sales, Startups

#357 - Rich Kahn, Founder and CEO of Anura on transforming a reluctant side project into a viable business
Ton Dobbe
April 16, 2025
A story about solving problems others avoid and building defensible differentiation

This podcast interview focuses on Rich Kahn’s journey from side project to successful business, sharing key entrepreneurial insights. My guest is Rich Kahn, CEO of Anura.

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Tags: Entrepreneurship, Sales, Startups

#356 - Geordy Murphy, Fobesoft on building resilience through market downturns
Ton Dobbe
April 02, 2025
A story about transforming industry expertise into SaaS success without previous software experience

This podcast interview focuses on building remarkable software that creates sustainable competitive advantage. My guest is Geordy Murphy, CEO of Fobesoft.

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Tags: Entrepreneurship, Sales, Startups

#355 - Maximus Greenwald, Warmly on Mastering the Pivot Journey
Ton Dobbe
March 26, 2025
A story about turning six failures into one success through relentless learning and focus

This podcast interview focuses on the entrepreneurial journey of persistence and adaptation. My guest is Maximus Greenwald, CEO of Warmly.

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Tags: Entrepreneurship, Marketing, Startups

#354 - Ash Didwania, Workzone on Achieving Growth Without Sacrificing Profitability
Ton Dobbe
March 19, 2025
A story about revitalizing a SaaS business by amplifying strengths instead of forcing disruption.

This podcast interview focuses on the entrepreneurial challenge of revitalizing a 20-year-old SaaS business in a market with hundreds of competitors. My guest is Ash Didwania, CEO of Workzone.

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Tags: Entrepreneurship, Sales, Startups

#353 - Krishna Raj Raja, CEO SupportLogic - Why investor skepticism can signal your biggest opportunity
Ton Dobbe
March 12, 2025
A story about creating a new market category by challenging accepted industry truths

This podcast interview focuses on transforming how B2B companies leverage customer interactions for growth. My guest is Krishna Raj Raja, CEO of SupportLogic.

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Tags: Entrepreneurship, Sales, Startups

#352 - David DeWolf, CEO of Knownwell on when NOT to scale
Ton Dobbe
March 05, 2025
A story about knowing when to pause growth to build something greater.

This podcast interview focuses on the critical decisions that define successful scaling. My guest is David DeWolf, CEO of Knownwell.

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Tags: Entrepreneurship, Sales, Startups

#351 - Nick Wassenberg, Cludo on customer-driven growth strategy
Ton Dobbe
February 26, 2025
A story about transforming a horizontal solution into targeted value propositions

This podcast interview focuses on the entrepreneurial journey to build sustainable growth by deeply understanding customer needs over chasing broad market opportunities. My guest is Nick Wassenberg, CEO of Cludo.

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Tags: Entrepreneurship, Sales, Startups

#350 - Smadar Tadmor, Claro Mentor on Starting from Zero at the Top
Ton Dobbe
February 19, 2025
A story about how letting go of 30 years of expertise sparked fresh thinking

This podcast interview focuses on the entrepreneurial journey to make effective leadership development available for everyone. My guest is Smadar Tadmor, CEO of Claro Mentor.

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Tags: Entrepreneurship, Mental Health, Startups

#349 - Robbert Lodewijks on turning validation into velocity
Ton Dobbe
February 12, 2025
A story about knowing when to stay patient and when to accelerate in SaaS.

This podcast interview focuses on the entrepreneurial journey to transform thoughtful validation of the problem into confident scaling of his SaaS business. My guest is Robbert Lodewijks, Co-founder and CEO of Hulo AI.

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Tags: Entrepreneurship, Startups, Sustainability

#348 - Marco Benitez, CEO of Rook - on transforming health data into enterprise value.
Ton Dobbe
February 05, 2025
A story about turning wearable chaos into predictive health insights.

This podcast interview focuses on the entrepreneurial journey to transform messy wearable data into standardized enterprise gold. My guest is Marco Benitez, CEO of Rook.

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Tags: Entrepreneurship, Marketing, Startups

#347 - Mark Fershteyn, CEO, Recapped - on transforming complex B2B sales
Ton Dobbe
January 29, 2025
A story about turning B2B sales chaos into collaborative success - resulting in tripled win rates

This podcast interview focuses on the entrepreneurial journey to make buying and selling in B2B remarkably easier. My guest is Mark Fershteyn, Founder and CEO of Recapped.

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Tags: Entrepreneurship, Sales, Startups

#345 - Evan Huck, CEO of UserEvidence - on customer evidence democratization
Ton Dobbe
January 15, 2025
A story about how to stop the begging for case studies and get customer proof at scale.

This podcast interview focuses on the entrepreneurial journey to democratize customer evidence and change the way B2B software buying decisions are made.

Evan Huck – UserEvidenceMy guest is Evan Huck, Co-founder and CEO of UserEvidence.

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Tags: Entrepreneurship, Marketing, Startups

#344 - Wes Bush, Founder of Productled.com - on product-led business transformation
Ton Dobbe
January 08, 2025
A story about what's required at a business level to succeed with product-led growth.

This podcast interview focuses on the challenges and strategies of implementing product-led growth (PLG) effectively (and when to stay out of PLG). My guest is Wes Bush, product-led growth pioneer, founder of Productled.com, and bestselling author.

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Tags: Entrepreneurship, Marketing, Startups

#343 - Aytekin Tank, CEO Jotform - on continuous innovation and momentum.
Ton Dobbe
December 18, 2024
A story about relentless product improvement and strategic growth in the SaaS industry.

This podcast interview focuses on the entrepreneurial journey to build a global SaaS company with 25 million users without venture funding. My guest is Aytekin Tank, Founder and CEO of Jotform.

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Tags: Entrepreneurship, Sales, Startups

#342 - Ozan Unlu, CEO of Edge Delta - on solving critical business problems.
Ton Dobbe
December 11, 2024
A story about rethinking data management to prevent revenue loss in time-sensitive industries.

This podcast interview focuses on the entrepreneurial journey to eliminate the risk that cost businesses thousands of $ per second of downtime. My guest is Ozan Unlu, Founder and CEO of Edge Delta.

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Tags: Entrepreneurship, Sales, Startups

#341 - Daniel Saks, CEO of Landbase - on reclaiming your day with AI
Ton Dobbe
December 04, 2024
A story about redefining software's role: Software working for humans, not humans working for software.

This podcast interview focuses on the entrepreneurial journey to redefine software’s role from engagement-driven to impact-driven solutions. My guest is Daniel Saks, CEO of Landbase.

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Tags: Entrepreneurship, Marketing, Startups

#340 - Mark Kosoglow, CEO of Operator - on critical thinking in sales
Ton Dobbe
November 27, 2024
A story about battling the Great Ignore by transforming sales outreach through genuine engagement and insights.

This podcast interview focuses on the entrepreneurial journey to transform toxic sales automation. My guest is Mark Kosoglow, CEO of Operator.

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Tags: Entrepreneurship, Sales, Startups

#339 - Griffin Parry, CEO of m3ter - on taking the pain out of billing operations.
Ton Dobbe
November 20, 2024
A story about turning firsthand challenges into innovative solutions for usage-based pricing and billing infrastructure.

This podcast interview focuses on the entrepreneurial journey to build mission-critical billing infrastructure for complex B2B SaaS pricing models. My guest is Griffin Parry, Founder and CEO of m3ter.

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Tags: Entrepreneurship, Sales, Startups

#338 - Hadassah Backman, CEO of Guardoc Health - solving critical industry problems
Ton Dobbe
November 13, 2024
A story about successfully addressing long-standing issues faced by frontline healthcare workers.

This podcast interview focuses on the entrepreneurial journey to change the way healthcare nurses can work to improve patient safety. My guest is Hadassah Backman, CEO of Guardoc Health.

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Tags: Entrepreneurship, Sales, Startups

#337 - Dan Uyemura, CEO of Pushpress - on Vertical SaaS differentiation
Ton Dobbe
November 06, 2024
A story about leveraging deep industry knowledge to build unbeatable competitive advantage.

This podcast interview focuses on the entrepreneurial journey to build deep vertical business solutions that deliver 10x value for every 1x in price charged. My guest is Dan Uyemura, CEO of Pushpress.

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Tags: Entrepreneurship, Marketing, Startups

#336 - Victor Kristof, CEO of DemoSquare - on resilient customer-driven innovation.
Ton Dobbe
October 30, 2024
A story about navigating challenges, pivoting ideas, and building resilience in the B2B SaaS world.

This podcast interview focuses on the entrepreneurial journey to democratize political data and anticipate regulatory changes. My guest is Victor Kristof, Co-founder and CEO of DemoSquare.

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Tags: Entrepreneurship, Marketing, Startups

#334 - Bridget Harris, CEO of You Can Book Me - on the art of Bootstrapping.
Ton Dobbe
October 16, 2024
A story about what it takes to build a successful software business without being reliant on external funding.

This podcast interview focuses on the entrepreneurial journey to build a successful bootstrapped SaaS company in the highly competitive scheduling software market. Bridget Harris - You Can Book MeMy guest is Bridget Harris, Co-founder and CEO of You Can Book Me.

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Tags: Entrepreneurship, Marketing, Startups

#332 - Matt Van Itallie, CEO of Sema - on executive Insight into code quality.
Ton Dobbe
October 02, 2024
A story about innovative problem-solving in software development and entrepreneurial leadership.

This podcast interview focuses on the entrepreneurial journey to make complex code understandable for business leaders. My guest is Matt Van Itallie, Founder and CEO of Sema.

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Tags: Entrepreneurship, Mental Health, Startups

1 Speaking Engagement
How to Differentiate from the Competition - with Ton Dobbe
Matt Wollach
March 07, 2023
In this week’s episode of Scale Your SaaS with B2B SaaS sales coach Matt Wolach, we sit down with Ton Dobbe, author of the book "The Remarkable Effect" and Chief Inspiration Officer and Founder at Value Inspiration, to discuss the importance of customer segmentation and creating loyal fans for your software product.

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Tags: Marketing, Sales, Startups

1 Video
A key takeaway from my interview with Ofer Tziperman, CEO of Anagog
YouTube
July 13, 2020
Espresso moment with Ton!
It's time for a short break so here's a quick take away that inspired me from my interview with Ofer Tziperman, CEO of Anagog (link to the full interview: https://lnkd.in/dZfZxNs)

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Tags: Entrepreneurship, Innovation, Startups

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1 Prediction
2020 Predictions for Digital Marketing

Date : September 25, 2020

The problem is not the tools – The problem is our message. In 2020 deep empathy will win. Marketers that will rise to the surface will be the ones that make the effort to truly resonate with their ideal customers and create urgency to change and act. Their ability to cut through the noise will be noticed because it’s remarkable. They’ll use technology to amplify their advantage and create an unstoppable flywheel.

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1 Business Consulting
Remarkable Effect - Traction Foundation

Location: Remote    Fees: 30.000

Service Type: Service Offered

Positioning for Sales-led SaaS Scaleups

A 4-week “pressure cooker” to clarify your deep differentiated advantage and create the building blocks that accelerate growth

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