One thing thought leaders and experts such as academics, analysts, authors, consultants, employee advocates, entrepreneurs, executives, influencers and speakers all have in common is they typically have a ton of content – articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more! One of the challenges with all this…
In a world where reach, relevance and resonance often equate to measuring noise, Thinkers360’s diverse members – including thought leaders, authors, influencers, speakers as well as employee advocates – are known for the authentic content they produce. In the world of thought leadership, it’s all about authenticity, expertise and actionable insights. Unlike social media leaderboards,…
At Thinkers360, we believe in balanced business models that support shareholders, customers, employees as well as broader society and the environment. We’d love to hear from you on where we should focus and the specific foundations, charities and causes you’re most passionate about. Many of today’s most powerful business models put the customer at the…
Influencer marketing is projected to be a $15B market by 2022 and is becoming a mainstream approach for companies in B2B. Here’s five ways CMOs can innovate their approach to maximize results as we enter the new decade. While many brands are underway with their B2B influencer marketing programs, one of the challenges is in…
We’ve searched the Thinkers360 Content Library to pick out 50 recent and upcoming books on business and technology from Thinkers360 member thought leaders. Here’s our picks (listed in date order by publication date) with direct links to the publications as well as to the author’s thought leadership profiles and portfolios on Thinkers360! To search and…
Influencer marketing is projected to be a $10B market by 2020 and is becoming a mainstream approach not only for consumer brands looking to tap into the power of social media influencers, but for companies in the B2B space as well. In recent years, one of the key challenges with influencer marketing has been the…
One thing thought leaders and experts such as academics, analysts, authors, consultants, influencers and speakers all have in common is that they typically have a ton of content – articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more! One of the challenges with all this content is it’s…
As we discussed in “The future of influencer relationship management”, one of the issues with influencer rankings, and influencer platforms in general, is that they most often look solely at social media – measuring followers, connections, tweets, likes and shares. This can be highly valuable if you’re looking exclusively for influencers who can help amplify…
One thing thought leaders and experts such as academics, analysts, authors, consultants, influencers and speakers all have in common is that they typically have a ton of content – articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more! One of the challenges with all this content is it’s…
The influencer relationship management (IRM) market is projected to grow to $5-10 billion by 2020. While it’s a great way to engage external influencers to promote your brand, and your products and services, it’s also a rapidly maturing and evolving discipline that requires a well thought-out strategy, the development of two-way long-term relationships with influencers,…