One thing thought leaders and experts such as academics, analysts, authors, consultants, influencers and speakers all have in common is that they typically have a ton of content – articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more!
One of the challenges with all this content is it’s often distributed all over the web on various sites such as Amazon, corporate sites, Google Scholar, iTunes, LinkedIn, personal sites, publisher sites, social channels, speaker bureaus, TED, YouTube, Vimeo and many other such destinations.
Sites such as LinkedIn are great at showcasing your resume and work experience but do little to showcase your complete portfolio of thought leadership content. What’s more, the sites just mentioned typically showcase just one aspect of the many hats you may wear as a thought leader. By their very nature, speaker bureaus highlight your speaking, Amazon highlights your books and so on.
According to Tom Koulopoulos, author of “Revealing the Invisible” and Thinkers360 member, “The great myth of the Internet is that if you have volumes of great content you don’t need to worry about creating a thought leadership brand. This is no truer for a thought leader brand than it is for a corporate brand. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients. My advice: craft, curate, and care for your brand as though it were your most important asset; because it is!”
To craft, curate and care for your brand, a thought leader and influencer media kit – i.e. thought leadership portfolio – can be a great way to pull everything together so that you have an easily accessible resume of your collected works.
In conjunction with your personal and/or company web site, this media kit can be a great way to share and demonstrate your expertise when engaging with brands interested in your services.
Creating a standout media kit
While the benefits of strong thought leadership content and portfolios are clear, the challenge is that compiling this information manually can be time-consuming and tedious. What’s needed is a way to create a standout media kit in minutes, rather than hours or days.
At Thinkers360, we aim to help you curate and showcase your entire thought leadership portfolio across all your various channels. We utilize automated techniques to ingest your content as well a personalized data entry service (via our Pro and Pro Plus plans) to curate your content across any of your designated web sites such as Amazon, LinkedIn, Medium, TED, YouTube, Vimeo and so on.
Our “Add Publications” feature allows you to enter any of your published content including articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more. If you have a regular column or blog with an RSS feed, you can use “Import Publications” to import all your articles at once.
One of the many benefits of building your media kit in this way, is that you can now easily share your content on social media without having to remember the locations of your content or having to navigate across multiple web sites to share each piece individually.
What’s more, Thinkers360 provides support for tools such as Buffer so you can schedule and share any of your curated personal content across multiple social channels all at once and from a single location. This makes posting your content on social media a matter of seconds as opposed to minutes or hours.
You can tag your content with up to three keywords which count towards our global thought leadership leaderboard standings (e.g. Top 20 Global Thought Leaders on Blockchain – November 2018) as well as serving as pre-built hashtags for your social media posts. This means sharing on social media is just a click away for all your content!
Creating an online sharable profile
As a Thinkers360 member, in addition to your private profile, you can now share your profile and portfolio publicly. You can create a personalized link for this profile and control what information is displayed in both public and private profiles. In addition, you can save your portfolio as a PDF to make it easily sharable with customers and prospects.
In summary, these profiles can be a valuable way to summarize and showcase your complete thought leadership content across all the channels you utilize, giving customers and prospects a way to easily explore your “collected works” and your personal or corporate brand.
If you’re an individual or corporate thought leader/influencer and would like to participate in our global leaderboards and opportunity marketplace, as well as curate and showcase your thought leadership content and have us automatically share on social media, we welcome you to join us at https://www.thinkers360.com/tl/users/registration.
If you’re an organization or enterprise looking to identify external influencers to complement your thought leadership and brand eminence objectives, or manage and showcase your internal thought leaders and associated content, we welcome you to request an enterprise consultation at https://www.thinkers360.com/enterprise.
For custom influencer lists and thought leadership leaderboard sponsorship opportunities, in over 40 categories, please contact firstname.lastname@example.org.