As we discussed in “The future of influencer relationship management”, one of the issues with influencer rankings, and influencer platforms in general, is that they most often look solely at social media – measuring followers, connections, tweets, likes and shares. This can be highly valuable if you’re looking exclusively for influencers who can help amplify…
One thing thought leaders and experts such as academics, analysts, authors, consultants, influencers and speakers all have in common is that they typically have a ton of content – articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more! One of the challenges with all this content is it’s…
In recent years, the business function of procurement may not have been the first area to spring to mind when it comes to digital transformation, but today this is all changing. Chief Procurement Officers (CPOs) are stepping into new, exciting roles where they can make procurement more strategic. They now have the ability to influence…
The influencer relationship management (IRM) market is projected to grow to $5-10 billion by 2020. While it’s a great way to engage external influencers to promote your brand, and your products and services, it’s also a rapidly maturing and evolving discipline that requires a well thought-out strategy, the development of two-way long-term relationships with influencers,…
If you’re in the technology industry, or any other industry for that matter, you know that thought leadership has long been an approach for companies to differentiate themselves from their competition. It’s a way to showcase your people and their collective ideas, so that customers have confidence that your products and services – backed by…