Thinkers360 Thought Leader Series – Tom Augenthaler on the State of B2B Influencer Marketing
In this edition of the Thinkers360 Thought Leader Series, we interview Tom Augenthaler, 551 Media, on the state of B2B influencer marketing. 551 Media helps B2B SaaS companies apply influencer marketing to build brand affinity, capture demand where it already exists, and accelerate their lead gen momentum. Influencers reach your ICPs in ways your company marketing doesn’t or can’t. They can capture existing market demand where intent already resides and generate new leads in awareness channels you haven’t touched before. Tom has been helping B2B companies fruitfully apply influencer marketing for 13 years.
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