Platforms

You've reached your limit for this session. Upgrade for 2 questions per session / 5 monthly and deeper insights.

Upgrade for more features

Unlock investment topics functionality via joining any of our paid plans.

Upgrade for more features

Unlock access to Thinkers360 AI to fast-track your search for analysts and influencers.
This feature is available for Enterprise Lite and Enterprise Members Only.

Upgrade for more features

Help us personalize your request

Who do you want to ask?

Upgrade to create your own analyst relations newsroom and interact with over 10K B2B analysts and influencers on Thinkers360.

Upgrade for more features

Unlock all social handles for all members via joining any of our paid plans.

Upgrade for more features

Gain a competitive edge with full Company Rankings. Available on Enterprise and Enterprise Lite.

Unlock Full Rankings

You have been temporarily restricted. Please be more thoughtful when adding content for your portfolio. Your portfolio and digital media kit and should be reflective of the professional image you wish to convey. Accounts may be temporarily restricted if we receive reports of spamming or if the system detects excessive entries.

Publish your original ideas on the Thinkers360 platform!
This feature is available for Pro and Pro-Plus Members Only.

Upgrade for more features

Speaker Bureau functionality whereby individuals can be featured speakers within our Speaker Bureau service and enterprises can find and work with speakers.
This feature is available for Pro, Pro-Plus, Premium and Enterprise Members Only.

Upgrade for more features

Highlight your featured products and services within our company directory for enhanced visibility to active B2B buyers worldwide.
This feature is available for Pro, Pro Plus, Premium and Enterprise Members Only.

Upgrade for more features

You’ve reached your limit for this feature.

Upgrade for more features

Publish on the Web’s #1 Thought Leadership Blog. Join the elite. Ranked the top thought leadership blog by Feedspot (2021–2025), Thinkers360 offers you more than just a platform - it offers authority. Share your insights with our community and tap into a combined network of over 100M followers through our peer-to-peer marketplace.

Upgrade to Publish & Scale Your Reach

You’ve reached your daily limit for entering quotes. Please only add personally-authored content which is reflective of your digital media kit and thought leadership portfolio.

For full access to the Thinkers360 content library, please join our Content Plan or become a contributor by posting your own personally-authored content into the system via Add Publication or Import Publication.

Use this form to tell us what you think about the product. Need help with an issue? Visit our Help Center

Unlock your personalized dashboard including metrics for your member blogs and press releases as well as all the features and benefits of our member plans!

Upgrade for more features

Explore Features & Benefits Page

To Email Use commas to separate multiple email addresses
From Name From Email Message

Platform Wars: Why Microsoft lost out after dominant market leadership

Nov20

In the arena of platform players, it is always concluded that the company which manages to take the lead in the initial stages dominates the market. Once such a player is established with network effects playing out it becomes very difficult to dislodge the existing market leader.

But this has not been the norm always and the browser leadership battle gives us an insight into what are the things any market leader needs to be careful about despite getting into a dominant leadership position and huge network effects kicking in.

By Rejo Francis

Keywords: Business Strategy, Innovation, Management

Share this article

The Power of Silence in the Age of Relentless Self-Promotion

There Can Be No Power Without Mystery