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Platform Wars: Why Microsoft lost out after dominant market leadership

Nov20

In the arena of platform players, it is always concluded that the company which manages to take the lead in the initial stages dominates the market. Once such a player is established with network effects playing out it becomes very difficult to dislodge the existing market leader.

But this has not been the norm always and the browser leadership battle gives us an insight into what are the things any market leader needs to be careful about despite getting into a dominant leadership position and huge network effects kicking in.

By Rejo Francis

Keywords: Business Strategy, Innovation, Management

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