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Gijs van Wulfen
Keynote Speaker at FORTH Innovation Institute
Milan, Italy
Innovation keynote speaker Gijs van Wulfen (1960) is awarded as the number one global thought leader on Design Thinking in 2024. He is the founder of the FORTH innovation method, a proven methodology for the start of innovation, which is implemented on six continents. His book ‘The Innovation Maze’ was crowned as Management Book of the Year in The Netherlands. As LinkedIn Influencer with 300.000+ followers he travels all over the world to inspire people as keynote speaker or workshop facilitator. Gijs’s lectures are straightforward, practical, inspiring and entertaining. He is a real STORYTELLER!
As business economist, Gijs worked the first fifteen years of his career as marketer in the Food sector and later as strategy consultant at Ernst & Young and Boer & Croon. At the end of 2002 he started his mission to inspire people all over the world to become better innovators. In 2006, he published ‘Creating New Products and Services’, the first of his six English books on how to start innovation effectively. He is keynote speaker at large events, such as the ‘Turkish Innovation Week’ in Istanbul or ‘Product Innovation Berlin’. And he facilitates innovation workshops for 3M in the USA, DuPont in the UK, NEC in Japan and AIRBUS in France.
Some testimonials on Gijs's keynote public performances:
"GIJS MADE THE AUDIENCE LAUGH, THINK AND WONDER”. Agata Wiewiora, Polish Innovation Day.
“HE LEADS AN AUDIENCE TO NEW KNOWLEDGE IN A FASCINATING WAY”. Chris Baldwin, European Conference on Innovation Management, Hungary.
“Gijs’s presentation was beyond amazing, brilliant! He was born to be on stage – so inspiring!”. Hristina Borisova, Innovation Explorer Conference, Bulgaria.
“GIJS’S SPEECH WAS EXACTLY WHAT MANY COMPANIES IN OUR INDUSTRY NEEDED”, Adam Ismael, Executive Director Global Organization for EPA, and DHA Omega-3, Canary Islands.
“GIJS IS TRULY INSPIRING TO A DIVERSE CROWD”. Dr. Audrey Verhaeghe, Chairman South African Innovation Summit, South Africa.
“ENTERTAINING, VERY INSPIRING AND INSIGHTFUL”
Dries Laperre, Organiser Innowiz, Belgium.
“Gijs was among our top 5 out of more than 50 speakers.” Delegates said about his performance: “Wildly inspiring and entertaining”, “Outstanding Visualizations” and “The perfect mix of great presentation, content and delivery.” Michael Ratcliffe, production director, ‘Product Innovation Berlin’.
“The lecture of Gijs was one of the most useful and worth visiting lectures at Strelka. Gijs gives his vision on how to become an innovator and shares his practical approach in a very personal interactive way.” Maria Biryukova, Executive Director of Public Program, Strelka Institute, Moscow, Russia
“Gijs has a natural ability to engage with his audience in a nice balance of anecdotes, facts, personal insights and humor.” Heather Spidell, President and CEO of the Center for Entrepreneurship Education and Development (CEED), Halifax, Canada.
Some testimonals from in-company events:
“A COLOURFUL, ENGAGING, INSPIRING STORYTELLER”. Delony Langer, 3M, USA.
“HE CREATES AN INNOVATIVE MINDSET AT THE AUDIENCE”. Anne-Laure Pardijon, AIRBUS GROUP.
“HE GAVE A BRILLIANTLY ARTICULATED PRESENTATION FULL OF PASSION, EMOTION AND METAPHORS”
Ignacio VILLOCH, Innovation Events & Activities Manager, BBVA Innovation Center, Spain.
Why Ideate Together and WEnnovate? -TEDx Talk - 450 people - Sofia 2024
March 23, 2024
How to Start Innovation? - Turkish Innovation Week - 4.000 people - Istanbul 2014
March 23, 2024
The Innovation Dance - combining improvement & innovation - NEC Keynote - 2.500 people - Japan 2019
March 23, 2024
Featured Topics
Ten Guidelines on your path to becoming an amazing innovator
Becoming an amazing innovator is a long journey. You face endless challenges, especially when you want to change a 'big old elephant’, your challenge gets exponentially more difficult.
Many ambitious innovators are looking for "the holy grail'. Unfortunately, becoming a successful engineer you can't learn at university. Leading an innovative project professionally is a discipline you learn by experience only. Gijs van Wulfen has been struggling himself, making 1000+ mistakes, for 40 years. That's why he likes to share with you ten practical guidelines for your path as innovator leading you to the pot of gold at the end of the rainbow.
In essence it's very simple. Organisations consists of people. So, when you have innovative people, you have an innovative organisation. That's why his ten guidelines focus on people, like you. Now, you can point to others in your organisation claiming they are not willing to change. But when you point at them, take a look at your hand. Three of your five fingers point to yourself, reminding you that the change starts with you.
Your take-away from Gijs’ lecture of 45 minutes are ten practical guidelines helping you to become an amazing innovator, leading others to let the old elephant dance again.
How to Start Innovation?
This 45-minutes’ lecture will inspire you with practical tools on HOW to start innovation effectively.
The process of innovation is highly relevant in their professional capacity; and it is a process that many struggle to master: “What is the right moment?” “How do I discover what customers want?” “How do I get breakthrough ideas?” “How do I get internal support?”
This famous lecture takes an original approach to show how you can innovate the expedition way! Innovation author and LinkedIn Influencer Gijs van Wulfen, from the Netherlands, draws parallels between mankind's greatest explorations in history and modern-day innovation. Gijs van Wulfen will talk on “How Columbus discovered America; how Hillary reached the summit of Everest; and how Neil Armstrong got to be the first man on the Moon”. Their remarkable stories of exploration and how they overcame unexpected setbacks will inspire you to innovate with a new mindset in a structured way according to the FORTH innovation methodology.
FORTH is a customer-oriented and inspiring innovation expedition to create new business cases for innovative products, services and business models. It combines business thinking and design thinking. The scientifically proven method is used worldwide and described in his innovation bestseller “The Innovation Expedition”, published in English, Russian, Turkish, Dutch, Chinese, Spanish, Italian and Japanese.
Navigating the Innovation Maze
This 45-minutes’ lecture of innovation author and Linkedin Influencer Gijs van Wulfen, from the Netherlands, is a thought-provoking speech on how you can navigate the innovation maze to successful new business cases.
It is based on his award-winning book The Innovation Maze. In practice so many people experiencing innovation as a maze. You get lost or stuck on your journey due to obstacles as ‘no internal support’, ‘a lack of resources,’ ‘no time’ or ‘no inspiration’. Meaning that statistically eighty percent of all innovation projects never reach the market.
In his lecture, Gijs shows four clear routes from different natural innovation starting points and guides you through how to overcome the obstacles to successfully deliver new business cases for products, services and business models.
Your four innovation routes:
1. The idea route: You are starting with a new idea.
2. The technology route: You have discovered a new technology.
3. The customer issue route: You have identified an unsolved customer problem.
4. The business challenge route: Your business needs to innovate.
Gijs shares eight valuable lessons learned to successfully navigate the innovation routes. You get practical answers on vital questions like: How do I know there’s a need for it? How do I know it is technologically do-able? How do I know I can realize a profit?
Gijs’s insightful thoughts will create a more innovative mindset and will inspire you to apply them straight away in your working environment. This lecture of Gijs van Wulfen is a fast paced, interactive, and entertaining experience of 45 minutes.
How to Create an Innovative Mindset?
LinkedIn
May 18, 2022
In sixty percent of all organisations only a little minority (less than ten percent) has an innovative mindset. That's why I share this article on how you can create an innovative mindset and a culture for innovation to 'let the old elephant dance again'.
Why Operational Excellence Will Kill You ...
Linkedln
February 23, 2022
This definition is unfortunately too good to be true. Every large organisation is focussed on operational excellence to improve their profits or impact today. As business economist as understand that very well as operational excellence gives you the profits of today. But what will make your organisation profitable tomorrow? ... Or the day after tomorrow? You are right: innovation excellence! In the long run you cannot survive on doing the same things better and cheaper.
10 Ways to Become a more Successful Innovator
DesignThinking Innovation News
January 26, 2022
"How can I become a successful innovator?" is the most asked question to me on LinkedIn. A lot of people want to stick out their neck and try but don't know how to innovate. Innovation is a discipline you learn by experience only. That's why I like to share with you ten quotes took away in 40 years of experience to inspire you to become a successful innovator.
50 Quotes for an Inspiring 2022
DesignThinking Innovation
December 28, 2021
An inspiring quote is a great tool to change a mindset. I made a personal collection of 50 outstanding quotes on change and innovation. Use them to inspire others to start a culture of change, to think different and to prioritize change and innovation at the start of 2022.
How You Can Create an Innovative Mindset at your Organisation
LinkedIn
October 11, 2019
Operational excellence is a philosophy of ongoing improvement. But in practice a lot of companies focus exclusively on one aspect of this: doing things cheaper. Cost cutting is essential to keep companies profitable. But in the long run you cannot survive on doing the same things better and cheaper. The light bulb wasn’t invented by continuously improving the candle.
How do You Pick the Right Moment to Innovate?
linkedin
July 02, 2019
Only around ten percent of the innovations are truly new to the market, or new to the world. An important reason why so few real innovations hit the market is that people are risk averse. I like to quote the CEO of BMW AG, the German luxury car producer, Dr.-Ing. Norbert Reithofer. When asked why BMW started the risky electric car project with the BMWi-3 and i-8, he responded, 'Because doing nothing was even a bigger risk'. To be effective as innovator, you should look out for these moments.
Depressing Facts on Innovation
linkedin
June 04, 2019
Innovation is seen by a lot of people as a black hole, where large sums of money go in and all too seldom do successful innovations come out. Most of the time they are right. The facts are quite depressing.
Nine Innovation Secrets of Successful Creative Teams
linkedin
April 15, 2019
Scientific research reveals secrets about how some of the world's greatest video games were created. They collected data on 12,422 video games that were produced from the inception of the industry in 1979 to 2009, and on the teams that developed them.
3 Inspiring Innovation Blogs You Should Read
linkedin
March 12, 2019
Innovation is frustrating a lot of times. That's why I like to share 3 blogs from my new book Inspiration for Innovation to inspire you and cheer you up!
6 key innovation mistakes to avoid
World Economic Forum
March 17, 2015
The life cycle of products has decreased dramatically. So innovation is essential. But it is difficult, risky and demands a lot of resources. Many mistakes are made over and over again. That’s why I like to share with you six rookie innovation mistakes I encounter at organizations. So you can avoid them in your own practice.
Tags: Emerging Technology, Innovation, Open Innovation
12 Author Newsletters
Become a Great Innovation Facilitator in a Week Now!
Linkedln
May 29, 2024
FORTH is a worldwide proven innovation method that DOUBLES YOUR INNOVATION EFFECTIVENESS. Based on a structured roadmap appealing new concepts are developed, worked out and last but not least - also accepted by all involved in five steps. FORTH is an acronym and stands for Full steam ahead, Observe and Learn, Raise ideas, Test ideas and Homecoming.
Innovation Resistance: Ten Ways to Fix It
LinkedIn
April 10, 2024
I learned in practice over the last forty years as manager, innovator and design thinker the hard way to navigate the barriers of innovation. As I want you all to become amazing innovators, I love to share ten personal actions to fix all the 'skepticism and resistance to innovation', which will transform all resounding 'NO's' into resounding 'YES's'!
The Power of a Great Kick-Off: Unlocking Corporate Innovation
Linkedln
February 21, 2024
Corporate innovation has become imperative for staying ahead of the curve. However, embarking on an innovation journey is not merely about having groundbreaking ideas; it's about executing them effectively. And every successful corporate innovation project invariably commences with a stellar kick-off. This pivotal event sets the tone, lays the foundation, and rallies the team towards a common goal. But what distinguishes a great kick-off from a mediocre one?
Innovate like a Child: 10 Lessons from Your Little Ones
LinkedIn
February 16, 2024
Children approach the world with boundless curiosity, unbridled creativity, and fearless experimentation. They’re not afraid to ask “why” or to try new things simply because they’ve never been done before. As managers, there’s a lot we can learn from our kids when it comes to fostering a culture of innovation in our organisations.
Why Improvement Beats Innovation
DesignThinking Innovation News
January 31, 2024
Innovation is a vague word. Everybody agrees that is all about something new. But wait until you ask "what do you mean by new....?" Let's go back in history, and take as example the iPhone of Apple. Which of the following 10 new iPhones of Apple do you consider an innovation?
Why is the FORTH Innovation Methodology so Successful?
DesignThinking Innovation News
January 24, 2024
Since sixteen years innovators from all over the world in conservative organisations love to apply the FORTH innovation methodology. Why? Implementing FORTH doubles the output of their innovation processes and creates a culture for innovation. In this article I will explain five elements which makes this proven front-end-innovation method so successful.
Will AI-Powered Autonomous Innovation Engines Take Over ... ?
DesignThinking Innovation News
January 07, 2024
At the Summit, it's stated that Innovation will ultimately trend towards becoming more autonomous. Autonomous Innovation is the AI-powered creation of new products and services. The main reason why autonomous innovation will be trending, is that powered by AI, the lousy success rate of innovation at last will improve.
50 Quotes to Spark Change and Innovation in 2024
DesignThinking Innovation News
January 05, 2024
An inspiring quote is a great tool to change a mindset. I made a personal collection of fifty outstanding quotes on change and innovation. Use them to inspire others to start a culture for innovation, to think different and to prioritise change in your organisation or at your clients at the start of 2024.
Another Innovator’s Dilemma: How the German Car Industry Became a Loser
DesignThinking Innovation News
November 29, 2023
The Innovator's Dilemma states that successful companies can become victims of their own achievements. When a new, disruptive technology emerges, these industry leaders may be hesitant to adopt it due to concerns about potential risks and impacts on existing profitable products. However, this reluctance can open the door for more agile competitors, leading to a loss of market share.
Ten Innovation Lessons from Super Mario
DesignThinking Innovation News
November 22, 2023
"Super Mario" is a classic and iconic video game series created by Nintendo. It follows the adventures of Mario, a lovable plumber, and his brother Luigi, as they embark on a quest to rescue Princess Peach from the villainous Bowser. Mario has to navigate through various colorful and imaginative worlds, overcoming obstacles, jumping on enemies, and collecting power-ups such as Super Mushrooms and Fire Flowers. "Super Mario" has become a cultural phenomenon since its debut in the 1980s.
FREE Webinar: Nine Habits of Highly Effective Innovators
DesignThinking Innovation News
November 15, 2023
Do you want to MASTER facilitating workshops? Join this FREE webinar to learn 9 principles for highly effective facilitators. Register below … by clicking on the picture or on the link at the bottom.
Tags: Design Thinking, Innovation, Open Innovation
Online Innovation: Tools, Techniques, Methods and Rules to Innovate Online
BIS
January 22, 2021
After describing 10 common pitfalls, the authors share great tools and techniques that work in practice. They discuss the Achilles' heel of innovating online and present 10 methodologies you can use for hands-on online innovation. The Lightning Decision Jam, the Design Sprint and the FORTH innovation method are highlighted in the book. The authors combine these methodologies into a new hybrid version. At the end of the book, you will find systematic descriptions of 25 tools and 10 methods. These will give a clear overview that will help you to pick the right ones for your online innovation journey.
Innovating online is here to stay. There is a huge increase in hybrid innovation projects, combining in-person and online workshops, using all the online advantages while being personally engaged offline.
Online Innovation supports all professionals who want to innovate online: consultants, coaches, facilitators, managers, and students in design (thinking) and innovation.
Inspiratie voor Innovatie
Van Duuren
October 01, 2019
Innoveren is een mentaliteit. Wanneer je innoveert vernieuw je een strategie, product, dienst, proces of markt. Maar hoe kom je aan nieuwe inspiratie? Hoe krijg je outside the box-ideeën? Hoe overwin je weerstand binnen jouw organisatie? En hoe krijg je klanten mee?
Inspiratie voor Innovatie biedt praktische inzichten, tips en tools voor innovatie. De 101 lessen zijn verrassend en uitdagend en worden ondersteund met intrigerende foto’s en graphics die je helpen in je zoektocht hoe je het beste kunt innoveren. Gijs toont je hoe je een innovatieve mindset kunt krijgen, patronen kan doorbreken, je klanten echt kunt begrijpen, een cultuur voor innovatie kunt creëren en innovatieprojecten succesvol kunt implementeren. Een prachtig ontworpen boek dat onmisbaar is voor elke succesvolle innovator!
Inspiration for Innovation helps you to become a successful innovator. It offers practical insights, tips and tools and teaches you how to innovate. With 101 columns, this book inspires, confronts and surprises everyone who is looking for more inspiration on this topic. Using an expedition metaphor, it reveals how to achieve a strategic mind-set: timing, breaking patterns, understanding customers, creating a culture for innovation, and implementing innovation projects successfully. Every spread is a mix of intriguing pictures, graphics and inspiring stories. It’s a wonderfully designed book to inspire yourself or to buy as a gift for other people. The 101 lessons in this book make you dream, think and act like a successful innovator.
La expedición hacia la innovación (Edición mexicana)
Paidos Mexico
October 01, 2018
La expedición hacia la innovación es una inspiradora caja de herramientas visual para comenzar a innovar con éxito.
La innovación es de gran importancia para cualquier organización. A pesar de ello, 80% de los proyectos de innovación nunca llegan al mercado. Muchos tienen una salida en falso. La expedición hacia la innovación fue escrito para inspirarlo con herramientas prácticas sobre CÓMO comenzar a innovar efectivamente. Las extraordinarias historias de los grandes exploradores sobre cómo superaron los obstáculos inesperados, le inspirarán. Cómo descubrió América Cristóbal Colón, cómo alcanzó la cima del Everest Hillary y cómo Neil Armstrong llegó a ser el primer hombre en la Luna. Con 248 páginas llenas de historias de exploraciones, citas, gráficos, casos, listas de verificación, formatos y mapas de innovación, La expedición hacia la innovación es una inspiradora caja de herramientas visual para comenzar a innovar exitosamente. Está escrito para profesionales, gerentes, consultores, creativos, empresarios y líderes corporativos.
De wereld verandert als een dolle. Als jij en je bedrijf niet mee veranderen, vallen jullie beiden om. Niets doen is dus geen optie. Innoveren is het antwoord: nieuwe producten en diensten ontwikkelen, aansluiting vinden én houden bij de behoefte van je klanten. Maar, waar moet je dan beginnen? Hoe wordt je innovatief? Ben je wel creatief genoeg? En hoe krijg je jouw collega’s mee?
Met 'Innoveer Jezelf' biedt Gijs van Wulfen een praktisch 6-stappenplan om jezelf en je werk te innoveren. Innoveren? Creatief worden? Het is eenvoudiger dan je denkt. Gijs geeft concreet aan HOE je dat doet. Want pas als innovatiekansen en ideeën zijn omgezet in nieuwe werkwijzen, producten, - diensten of - businessmodellen, ben je zelf en in jouw werk echt innovatief bezig. Met dit boek zorg je gegarandeerd voor harde innovatieresultaten.
- Van de innovatie-expert en internationaal bestseller auteur van 'De Innovatie Expeditie' en 'Het Innovatie Doolhof'.
- Geschikt voor iedereen, dus niet alleen voor zogenaamde creatievelingen en innovators.
- Met herkenbare praktijkverhalen en twintig tools om jezelf direct te innoveren.
Do you struggle with innovation? The Innovation Maze makes innovation simple. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services. This book is your guide on HOW to solve the innovation maze.
When you innovate and generate great ideas for new products or services, you are faced with so many pitfalls. A lot of people experience innovation as a maze and get lost on the way. The fuzzy front end of innovation causes many projects to have a false start. Eighty percent of all innovation projects never even reach the market.
This book is your guide on HOW to solve the innovation maze. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services:
1. I have an idea; now what?
2. I discovered a new technology; now what?
3. I identified a relevant unsolved problem; now what?
4. I face a business challenge; now what?
For each of the four innovation routes you will get practical and visual checklists to answer vital questions like: How do I know there’s a need for it? How do I know it is technologically do-able? How do I know I can realize a profit? You will end up with a great format for a successful new business case for your innovative ideas.
It’s written for start-ups, entrepreneurs, managers and consultants.
Van alle innovatieprojecten haalt 80% de markt niet. Is de start van innovatie voor jou persoonlijk ook een zoektocht? Dan ben je niet de enige. Misschien word je tegengehouden door een gebrek aan tijd en middelen. Of je weet niet goed wat de eindklant wil. En veel collega’s schepen je af omdat zij hun nek niet willen uitsteken.
Als spreker over innovatie reist Gijs van Wulfen de hele wereld over: van Turkije naar Tokio en van Canada naar Kaapstad. Overal merkt hij dat innovators dezelfde obstakels tegenkomen en daar wil hij wat aan doen. Hij ontdekte in ruim vijftig innovatieprojecten hoe je de chaotische start van innovatie kunt structureren. En welke tien essentiële activiteiten je in welke volgorde moet uitvoeren om succesvol het innovatiedoolhof te doorlopen.
Vanuit vier logische startpunten lopen er heldere routes naar een succesvolle businesscase voor nieuwe producten, diensten en businessmodellen:
1. De Idee-route: je hebt een idee, wat nu?
2. De Technologie-route: je hebt een nieuwe technologie, wat nu?
3. De Klantknelpunt-route: je hebt een klantprobleem ontdekt, wat nu?
4. De Noodzaak-route: je moet innoveren, wat nu?
Geïnspireerd door cases van Airbnb, Google Glass, Angry Birds, LEGO en via deze innovatieroutes leer je essentiële vragen te beantwoorden voor een succesvolle start van innovatie, zoals: Hoe weet ik of de klant erop zit te wachten? Of het maakbaar is? Of het rendabel is?
Met dit boek zet je de juiste stappen op het juiste moment in de juiste volgorde. Zo maak je zelf innovatie simpeler.
'Dit is een baanbrekend boek. Zie het als het meest geavanceerde gps-systeem om door het Innovatiedoolhof te navigeren naar nieuwe, grote groeikansen. Ik kan het je niet genoeg aanbevelen!' - Rowan Gibson, innovatiegoeroe en bestsellerauteur
'Gijs van Wulfen leidt je in dit boek door dit innovatiedoolhof en inspireert je met cases van Airbnb, Google en LEGO, zodat je zelf de kans op innovatiesucces voor jouw project aanzienlijk vergroot.' - Iain Bitran, Executive Director, ISPIM (International Society for Professional Innovation Management)
'Het innovatieproces start vaak maar vaag. Het Innovatiedoolhof geeft je structuur en helpt je de start van innovatie sterk te verbeteren.' - André Groeneveld, innovatiedirecteur bij FrieslandCampina Domo
Do you find innovation a maze? In creating your new business case, do you find you get stuck by what seem like insurmountable obstacles along the way? Many people experience innovation as a maze and get lost or stuck in their journey behind obstacles such as having no internal support, a lack of resources, no time, and no inspiration, meaning that statistically, eighty percent of all innovation projects never reach the market. This book is a practical guide on how to navigate the innovation maze. It shows four clear routes from different natural innovation starting points and guides you through overcoming the obstacles to successfully deliver new business cases for products, services, and business models. This much-needed hands-on guide―written by Gijs Van Wulfen, a recognised authority, author, and keynote speaker on innovation and creativity―gives clear directions on how to effectively overcome these obstacles and deliver. The Innovation Maze makes innovation simple, delivering a coherent approach to the creation of new business cases. Written for startups, entrepreneurs, managers, consultants, and those who are looking for practical real-life advice to successfully get through the innovation maze.
Inovasyon Seferi (The Innovation Expedition in Turkish)
Optomist
January 01, 2015
Inovasyon her kurulus icin son derce onemlidir. Ancak inovasyon projelerinin bircogu kotu cikis yapar ve yuzde sekseni asla pazara ulasmaz. Inovasyon Seferi, 15 hafta surecek olan ozel bir yontemle basarili inovasyonlar baslatmanin formulunu veriyor. Avrupa, Kanada, Hindistan, Rusya ve Cin'deki yolculugunu tamamladiktan sonra rotasini simdi Turkiye'ye ceviren FORTH metodu, Alexander Osterwalder'in is modeliyle ilgili olarak gelistirdigi tuvalinin gorsel ve sistematik yaklasimini sunuyor. Tarihi kesiflerin hikâyeleri, alintilar, semalar, vakalar, kontrol listeleri, formatlar ve inovasyon haritalariyla dopdolu olan Inovasyon Seeri, basarili inovasyonlar baslatmak icin ilham veren bir gorsel alet takimi. Hedefinde ise inovatorler mudurler, danismanlar, girisimciler ve liderler.
Tags: Design Thinking, Innovation, Open Innovation
The Innovation Expedition
BIS
October 01, 2013
nnovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools. The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to be the first man on the Moon. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, 'The Innovation Expedition' is an inspiring visual toolkit to start innovation successfully. It's written for innovators: managers, consultants, entrepreneurs and organization leaders.
The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modelling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works! Gijs van Wulfen was chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.
Creating Innovative Products and Services
Routledge
October 01, 2011
Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: ¢ Build a committed ideation team, compile a concrete innovation assignment and identify opportunities; ¢ Explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; ¢ Develop twelve new promising innovative product or service concepts; ¢ Check the concepts in qualitative research among potential clients and improve them; ¢ Work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Univé VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.
NIeuwe Producten Bedenken (second edition - Dutch)
Pearson
October 09, 2009
Organisaties moeten innoveren om te overleven. Dat lijdt geen twijfel meer. Maar hoe ze dat het beste kunnen doen is nog altijd een lastig vraagstuk. Vaak stranden mooie idee n op de weerbarstige realiteit. Of het topmanagement gooit roet in het eten. Managers en creatieven spreken nu eenmaal niet dezelfde taal. Daarom is het reuze lastig iedereen op n lijn te krijgen.
Dit boek biedt een oplossing voor iedereen die verantwoordelijk is voor het ontwikkelen van nieuwe producten. Het verbindt de dagelijkse 'in the box' managementpraktijk effectief met 'out of the box' creativiteit. De oplossing is gebaseerd op een stappenplan waarmee je in twintig weken aantrekkelijke productidee n kunt ontwikkelen, uitwerken en - last but not least - geaccepteerd kunt krijgen door alle betrokkenen. De aanpak heet VOORT, wat staat voor Vertrekken, Ontdekken, Ontwikkelen, Reflecteren en Terugkeren. Het is een routekaart waarmee je, gezamenlijk met anderen uit de organisatie, op ontdekkingsreis kunt gaan - en gegarandeerd weer veilig thuiskomt, voorzien van zinvolle souvenirs.
Door gebruik te maken van de bewezen effectieve methode in dit boek heb je meer kans om van je nieuwe productidee een succes te maken, bij zowel collega's, directie als klanten. De vele praktische voorbeelden, adviezen, tips en checklists maken het ook zeer geschikt als naslagwerk en inspiratiebron. Goede reis!
Tags: Design Thinking, Innovation, Open Innovation
NIeuwe Producten Bedenken (first edition - Dutch)
Pearson
October 09, 2006
Organisaties moeten innoveren om te overleven. Dat lijdt geen twijfel meer. Maar hoe ze dat het beste kunnen doen is nog altijd een lastig vraagstuk. Vaak stranden mooie idee n op de weerbarstige realiteit. Of het topmanagement gooit roet in het eten. Managers en creatieven spreken nu eenmaal niet dezelfde taal. Daarom is het reuze lastig iedereen op n lijn te krijgen.
Dit boek biedt een oplossing voor iedereen die verantwoordelijk is voor het ontwikkelen van nieuwe producten. Het verbindt de dagelijkse 'in the box' managementpraktijk effectief met 'out of the box' creativiteit. De oplossing is gebaseerd op een stappenplan waarmee je in twintig weken aantrekkelijke productidee n kunt ontwikkelen, uitwerken en - last but not least - geaccepteerd kunt krijgen door alle betrokkenen. De aanpak heet VOORT, wat staat voor Vertrekken, Ontdekken, Ontwikkelen, Reflecteren en Terugkeren. Het is een routekaart waarmee je, gezamenlijk met anderen uit de organisatie, op ontdekkingsreis kunt gaan - en gegarandeerd weer veilig thuiskomt, voorzien van zinvolle souvenirs.
Door gebruik te maken van de bewezen effectieve methode in dit boek heb je meer kans om van je nieuwe productidee een succes te maken, bij zowel collega's, directie als klanten. De vele praktische voorbeelden, adviezen, tips en checklists maken het ook zeer geschikt als naslagwerk en inspiratiebron. Goede reis!
Groot Innovatie Modellenboek
van Duuren
October 01, 2017
In this book with 47 innovation models, I have added a chapter on the proven FORTH innovation model to start a culture for innovation in organisations.
Tags: Design Thinking, Innovation, Open Innovation
1 Book Review
Creativiteit Hoe Zo?
LannooCampus
June 01, 2022
Asked by one of the Authors, Sara Pieters, I wrote a wonderful review of this classic creativity book in Dutch. Congratulations with this wonderful new edition.
Founder of the FORTH Innovation Institute
BIS
January 23, 2024
The successful innovation method to start innovation, for which I founded in 2008 The FORTH Innovation Institute, is called FORTH – an acronym found in the first letter of each of the 5 steps: Full Steam Ahead, Observe & Learn, Raise Ideas, Test Ideas and Homecoming. This method is used successfully worldwide in both B2B and B2C markets and by non-profit organisations.
I developed the methodology sparked by my own frustration on the inability of organisations to innovate themselves successfully during my work as marketeer and consultant. The FORTH methodology was published in English in the innovation bestseller 'The Innovation Expedition'.
The FORTH Innovation Institute has trained and certified more than 250 professionals as certified FORTH innovation facilitator.
Are Corporate Ventures Killing Internal Innovation?
LinkedIn
June 11, 2024
I was three days at SOUTH SUMMIT, a yearly wonderful meetup of 20.000+ innovators in Madrid June 5-7 with lots of start-up founders, investors and corporate innovators. There were also a huge number of corporate venture studios, hubs and funds from for example Telefonica, Endesa, Ferrovial and BBVA. They were all reaching out for new (tech) start-ups to join their corporate venture programmes.
Learn How to Facilitate Innovation in One Week
LinkedIn
May 10, 2024
It are your soft skills which makes you successful in innovation. That's why I organise for you a unique innovation learning week, to learn HOW to FACILITATE INNOVATION powered by the proven FORTH Innovation Method. Consultants, corporate innovators, and innovation professors join us in June 2024 in Italy. More information you find here.
Understanding Customers for Innovation
LinkedIn
May 01, 2024
Customers tend to frame their answers based on what already exists. On what they know. They will always ask for better products and services. It’s up to you to really innovate and come up with other offerings.
Fifty Methods for Innovators
LinkedIn
March 27, 2024
First of all your (client’s) organisation might have little experience, just not knowing how to innovate. This could be the case for non-profit – or governemental organisations who never had to generate income and were completely financed by governments or financial benefactors. And for old family companies, where the original products or services and all their adaptations created a prosperous future for decades.
Thirteen Soft Skills You Must Master (in Innovation)
LinkedIn
March 13, 2024
How do you become an amazing innovator? No it's not getting an MBA (only). In this article you learn that it are your soft skills which will make the difference, as there are thirteen soft skills your really need to master as innovator or innovation consultant.
A Unique Learning Opportunity for Innovators
LinkedIn
February 28, 2024
We invite you to join the first ‘live’ certification training of the proven FORTH innovation methodology in Europe since four years, in an Italian Palazzo June 16-21 2024, check it out
Ideas for What ...? How to Get a Clear Focus for Innovation
LinkedIn
November 08, 2023
How do you start innovation in practice? Often there’s a senior manager experiencing an urgent need for something new, fuelled by a business challenge. A new competitor may have entered the market; revenues may have decreased dramatically or a big contract has been lost. And something needs to happen: we must innovate.
9 Habits of Highly Effective Facilitators (Free Webinar)
LinkedIn
November 01, 2023
With two decades of experience as a professional facilitator of design thinking innovation projects, I have led over 1000 workshops globally. Through numerous mistakes, unexpected challenges, and encounters with diverse human behaviours across cultures, I have gathered invaluable insights.
Tags: Design Thinking, Innovation, Open Innovation
How Top Innovators Use the Yerkes-Dodson Law to Boost Team Creativity
LinkedIn
October 26, 2023
The Yerkes-Dodson Law is a psychological principle that states that performance on a task increases with physiological or mental arousal, but only up to a point. After this optimal level of arousal, performance decreases. In simpler terms, too much or too little stress or excitement can hinder performance, and there's an ideal middle ground.
Harmonyvation: the Way to Spark a Culture for Innovation in a Big Organisation
LinkedIn
October 19, 2023
Big organisations often suffer from a "Titanic Syndrome" where they become too comfortable with their current success and fail to recognise the need for innovation. They believe that their size and market dominance will protect them from disruption, leading to complacency.
Ten Guidelines on Your Path Becoming an Amazing Innovator
South Summit Madrid
June 05, 2024
In a 45 minutes keynote Gijs tells stories, at The SOUTH SUMMIT Madrid 2024, one of the biggest STARTUP Events in Europe, on how you as startup entrepreneur or corporate innovator can become more effective sharing his ten guidelines on your path becoming an amazing innovator.
Why Ideate Together and WEnnovate?
TEDx
March 19, 2024
A provocative talk and a demonstration about stretching comfort zones and pushing boundaries. A perspective on why innovation is often rejected, and how bright new ideas benefit from inclusion. He is a presenter, a keynote speaker, and an inspirer. Combining a business consultancy background with the call for creativity, in 2006, Gijs offered to the world the FORTH Innovation Method. An innovation methodology for established companies, aimed at helping these old elephants dance again. He has written 6 books since and has won the Management Book of the Year. His 1st book - The Innovation Expedition – became a bestseller, translated into 8 languages. His second book is The Innovation Maze. Gijs was chosen by LinkedIn to become one of the first-ever 150 Influencers, alongside Barak Obama and Ban Ki-moon. His reach has grown exponentially since, and his voice has made a difference. He travels all around the world to teach people to become better innovators. Gijs has lived in The Netherlands, Greece, and now Italy, where he followed love. While enjoying life, he remains faithful to the stage and his call to inspire. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
Ten Guidelines on your path to becoming an amazing innovator
University of Pannonia
January 22, 2024
Becoming an amazing innovator is a long journey. You face endless challenges, especially when you want to change a 'big old elephant’, your challenge gets exponentially more difficult.
Many ambitious innovators are looking for "the holy grail'. Unfortunately, becoming a successful engineer you can't learn at university. Leading an innovative project professionally is a discipline you learn by experience only. Gijs van Wulfen has been struggling himself, making 1000+ mistakes, for 40 years. That's why he likes to share with you ten practical guidelines for your path as innovator leading you to the pot of gold at the end of the rainbow.
In essence it's very simple. Organisations consists of people. So, when you have innovative people, you have an innovative organisation. That's why his ten guidelines focus on people, like you. Now, you can point to others in your organisation claiming they are not willing to change. But when you point at them, take a look at your hand. Three of your five fingers point to yourself, reminding you that the change starts with you.
Your take-away from Gijs’ lecture are ten practical guidelines helping you to become an amazing innovator, leading others to let the old elephant dance again.
10 Tips om een geweldige innovator te worden
De Duurzaamheidsfabriek
November 08, 2023
A keynote speech of 45 minutes in Dutch sharing ten tips to become a great (corporate) innovator, at De Duurzaamheidsfabriek in Dordrecht, The Netherlands .
How to Create a Culture for Innovation in a Big Japanese Corporation?
Hitachi Japan
October 20, 2023
Speaking to an audience of over 500 professionals of HITACHI live in Tokyo and online all over the world how to create a culture for innovation in a Japanese company.
How to Create a Culture for Innovation in Japan?
1000 of books
October 13, 2023
A keynote speech on 'How to Create a Culture for Innovation in Japan?' at the Dutch Embassy in Tokyo, at the launch of my 3rd book in Japanese: HYBRID Innovation.
How to Start Innovation Effectively in Japan
NTT-DATA
October 18, 2022
A keynote lecture for 300 directors, managers, consultants and business professionals of the NTT-DATA in Tokyo, Japan in their studio, and broadcasted to all their branches in Japan.
How to Start Innovation Effectively
Watertalent
January 28, 2020
Inspiring an audience of over 50 professionals of the Harbour of Rotterdam, live in Spijkeniss, The Netherlands, on how to start innovation effectively.
How to Navigate The Innovation Maze
Innovatiehuis de Peel
October 08, 2019
Inspiring an audience of over 100 entrepreneurs live in Innovatiehuis De Peel, The Netherlands, on how to navigate the innovation maze, based on my ‘Management Book of the Year’ The Innovation Maze.
Tags: Entrepreneurship, Innovation, Open Innovation
How to Start Innovation Effectively in Mexico
Guadalajara
April 12, 2019
A keynote lecture in a theatre in Guadalajara, Mexico for 300 directors, managers, consultants and business professionals on the book The Innovation Expedition, translated in Spanish.
How to Navigate The Innovation Maze
ABA
March 28, 2019
Inspiring an audience of over 500 professional clients of the ABAB Group live in Tilburg, The Netherlands, on how to navigate the innovation maze, based on my ‘Management Book of the Year’ The Innovation Maze.
Tags: Entrepreneurship, Innovation, Open Innovation
How to Create a Culture for Innovation in Public Services
Ministerie van Infrasructuur
March 11, 2019
Speaking to an audience of over 75 professionals of the Dutch Ministry of Infrastructure live in Den Haag, The Netherlands, on how to create a culture for innovation in public services.
Award Winning Book: The Innovation Maze
Van der Velde
November 29, 2018
Inspiring an audience of over 100 participants of the bookstore Van der Velde in de Broeren, live in Zwolle, The Netherlands on my award winning book 'The Innovation Maze.
Innovation in the financial sector: how do I start?
Alex van Groningen
October 04, 2018
Inspiring an audience of over 100 participants of the 'FInancial Systems Fair live in Nijkerk on how to start innovation effectively in the financial sector.
AMSTERDAM: How to Navigate The Innovation Maze
Gemeente Amsterdam
January 18, 2018
Inspiring an audience of over 100 professionals of the City of Amsterdam live in Amsterdam on 'how to navigate the innovation maze', based on my ‘Management Book of the Year’ The Innovation Maze.
How to Navigate The Innovation Maze
Genootschap 43
December 21, 2017
Inspiring an audience of over 43 management professionals of Gezelschap 43 live in 'De Maas' in Rotterdam on how to navigate the innovation maze, based on my ‘Management Book of the Year’ The Innovation Maze.
Why Ideate Together and WEnnovate? | Gijs van Wulfen | TEDxVitosha
Youtube
March 19, 2024
A provocative talk and a demonstration about stretching comfort zones and pushing boundaries. A perspective on why innovation is often rejected, and how bright new ideas benefit from inclusion. He is a presenter, a keynote speaker, and an inspirer. Combining a business consultancy background with the call for creativity, in 2006, Gijs offered to the world the FORTH Innovation Method. An innovation methodology for established companies, aimed at helping these old elephants dance again. He has written 6 books since and has won the Management Book of the Year. His 1st book - The Innovation Expedition – became a bestseller, translated into 8 languages. His second book is The Innovation Maze
Yearly 'live' 6-day Training of New Certified Facilitators of the FORTH Innovation Method in Japan
BMIA
October 13, 2023
Training yearly since 2016, around 10 Japanese innovators from big corporations like NEC, NTT-AT, NTTDATA, Murata, Hitachi, Fujitsu, to apply the FORTH innovation methodology, in cooperation with the BMIA.
'live' 6-day Training of New Certified Facilitators of the FORTH Innovation Method 2013-2023
FORTH Innovation Institute
May 08, 2023
Training yearly since 2013, around 8-10 innovators from big corporations and consultants from all over the world, to apply the FORTH innovation methodology in an immersive 6-day training event.
6-day 'live' FORTH Innovation Training in Japan
NTTDATA
October 20, 2022
Training ‘live’ during six days a group of 10 business professionals and consultants from NTT DATA on how to start innovation effectively with the worldwide proven FORTH Innovation methodology, certifying them as official FORTH innovation facilitators.
Tags: Design Thinking, Innovation, Open Innovation
'100% ONLINE' Training of New Certified Facilitators of the FORTH Innovation Method 2020-2022
FORTH Innovation Institute
October 04, 2021
When COVID hit us, we started to train in 2020-2022, around 100 innovators from big corporations and consultants from all over the world, to apply the FORTH innovation methodology in a six-week online training course.
6-week Online Training as Certified FORTH Innovation Facilitator - NEOGEN USA
NEOGEN
May 20, 2021
Training online during six weeks 8 professionals of NEOGEN (USA) online on how to start innovation effectively with the worldwide proven FORTH Innovation methodology, certifying them as official FORTH innovation facilitators.
Tags: Design Thinking, Innovation, Open Innovation
6-day Live Training as Certified FORTH Innovation Facilitator - NEC Japan
NEC
November 08, 2019
Training 'live' during six weeks 12 professionals of NEC Japan on how to start innovation effectively with the worldwide proven FORTH Innovation methodology, certifying them as official FORTH innovation facilitators.
Tags: Design Thinking, Innovation, Open Innovation
6-day Design Thinking Innovation Training In-company ACHMEA
ACHMEA
August 21, 2016
Design Thinking Innovation Training ‘live’ during 6 days a group of business professionals from Zilveren Kruis Healthcare Insurance, in the Netherlands on how to start innovation effectively with the worldwide proven FORTH Innovation methodology.
Tags: Design Thinking, Innovation, Open Innovation
3-day Design Thinking Innovation Training in Bangalore - India
ENZEN
May 29, 2016
Training ‘live’ during 3 days a group of 25 business professionals and consultants from ENZEN, in Bangolore, India on how to start innovation effectively with the worldwide proven FORTH Innovation methodology.
Tags: Design Thinking, Innovation, Open Innovation
2016 Training Management Talents of Airbus on 'How to Start Innovation'
Airbus
May 23, 2016
Training 35 young middle management talents of Airbus in Toulouse France in their FAST management development programme on 'How to Start Innovation', three years in a row, from 2016-2018.
2-day Design Thinking Innovation Training In-company ACHMEA
ACHMEA
May 09, 2016
Design Thinking Innovation Training ‘live’ during 2 days a group of business professionals from ACHMEA, in the Netherlands on how to start innovation effectively with the worldwide proven FORTH Innovation methodology.
Tags: Design Thinking, Innovation, Open Innovation
6-day Design Thinking Innovation Training In-company FAST TRACK
ACHMEA
April 17, 2016
Design Thinking Innovation Training ‘live’ during 6 days a group of business consultancy professionals from Fast Track, in Bulgaria on how to start innovation effectively with the worldwide proven FORTH Innovation methodology.
Tags: Design Thinking, Innovation, Open Innovation
3-day Design Thinking Innovation Training in Birmingham - UK
ENZEN
January 21, 2016
Training ‘live’ during 3 days a group of 25 business professionals and consultants from ENZEN Global, in Birmingham, UK on how to start innovation effectively with the worldwide proven FORTH Innovation methodology.
Tags: Design Thinking, Innovation, Open Innovation
12 Videos
Online Design Thinking Workshop with the FORTH Innovation Method
INSPIRATION FOR INNOVATION
January 29, 2021
Online Design Thinking Workshop with the FORTH innovation method is a great way to start innovation, as remote design thinking is so relevant now. Watch next: 20 Tips How to Facilitate Online Workshops (in 2021) https://youtu.be/M059uQCNz-Q
How to Innovate The Hybrid Way?
PDMA Netherlands
April 04, 2023
Inspiring an audience of over 100+ innovation professionals of the PDMA Europe in an online webinar on how to innovate online, based on my book ‘ONLINE INNOVATION’ (see books).
Tags: Digital Transformation, Innovation, Open Innovation
How to Innovate Japan Online?
BMIA Japan
January 16, 2023
Inspiring an audience of over 50+ innovation professionals of the BMIA in Japan in an online webinar on how to innovate online, based on my book ‘ONLINE INNOVATION’ (see books).
Tags: Digital Transformation, Innovation, Open Innovation
The Innovation Maze in Japan
BMIA
January 08, 2021
Inspiring an audience of over 100+ professionals of the BMIA ONLINE in X on how to navigate the innovation maze, based on my ‘Management Book of the Year’ The Innovation Maze.
Tags: Digital Transformation, Innovation, Open Innovation
How to innovate Online?
Studio Why
July 14, 2020
Inspiring an audience of over 100 Dutch professionals of Studio Why in an online webinar on how to innovate online, based on my book ‘ONLINE INNOVATION’ (see books).