For organizations who want to innovate, an internal team using the structured FORTH innovation methodology will ideate five strategic innovative new products, services or processes that are both attractive and feasible.
Unlike random brainstorms or hiring consultants to come up with ideas, the FORTH innovation method combines design thinking with business thinking and leads to concrete new concepts which are attractive because they have been checked at customers and are worked out as mini new business cases.
The innovative concepts have great internal support because your employees have ideated them themselves and customers and decision-makers were closely involved in the structured ideation process.
Scientific Research showed that applying FORTH at the start of your innovation process will double the innovation effectiveness of your stage-gate process. The FORTH innovation method is a proven methodology available in thirteen languages.
