Mar23
Everybody knows the television show where a jury looks for talent with the X factor, that “certain something" that makes for star quality. As innovators, we are also in search of ideas with the X factor. But when do our ideas have it? Which criteria must an idea meet to give it star quality?
Generally, in this early phase, an idea is little more than a fleeting thought, a word or image whereby we experience a mild ‘we-have-to-do-something-with-this’ sensation. It is only a rough diamond, like most candidates in the first round of the X factor. And there is still a long way to go. An important question is, is it enough to survive the corporate innovation jury?
In my own innovation practice great ideas for innovative products, services or business models have seven characteristics:
1. It is very appealing to customers.
2. It stands out in the market.
3. It has great potential for extra turnover.
4. It has adequate profit potential.
5. It fits management’s business goals.
6. It is (somehow) considered quickly feasible.
7. It has internal support.
Organisations look for fast growth these days. It’s an idea with the X factor if it will bring higher turnover and more profits and, above all, if it is somehow considered to be feasible in the short term.
Ps. I made a methodology twenty years ago that has proven to cocreate brillant ideas combining design thinking and business thinking. It doubles your innovation effectiveness as consultant or corporate innovators. You can learn it too! That’s why I offer you a unique 6-day innovation learning certification opportunity in Milano , in June. Check out this link: https://forth-innovation.learnworlds.com/course/training2024
innovation designthinking ideas
Keywords: Creativity, Design Thinking, Innovation
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