15 Essential Resources for Thought Leadership Marketing

We’ve searched the Thinkers360 Blog (#1 Thought Leadership Blog on the Web, Feedspot, 2021-2024) to pick out some of the most popular articles and research reports covering the topic of thought leadership marketing. Here’s our picks with direct links to the content and insights from our team.

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15 Essential Resources for Thought Leadership Marketing

	What is the Definition of Thought Leadership? As part of the Thinkers360 B2B Thought Leadership Outlook Survey, we asked Thinkers360 members to share their definitions of thought leadership.
	What is the Definition of B2B Influencer Marketing? As part of the Thinkers360 B2B Influencer Marketing Outlook Survey, we asked Thinkers360 members to share their perspectives on B2B influencer marketing.
	The Executive’s Guide to Personal Branding Whether securing your first management position or stepping into a larger role, personal branding is vital to any stage of your career. Here are some best practices to utilize, even if your place within the C-suite is already justified.
	The Thinkers360 Guide to B2B Influencer Marketing The Thinkers360 Guide to B2B Influencer Marketing is intended to be a valuable resource for businesses interested in using B2B influencer marketing to achieve their marketing goals.
	Understanding the Thinkers360 Leaderboards Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker.
	Showcase your Expertise with Thinkers360 Digital Award Badges and Credentials One thing thought leaders and experts such as academics, analysts, authors, consultants, influencers and speakers all have in common is that they typically have a ton of content – articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more!
	Using the Thinkers360 Platform to Build, Amplify and Monetize your Thought Leadership Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker.
	10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market.
	5 Best Practices for working with B2B Influencers and Thought Leaders Influencer marketing is becoming a mainstream approach not only for consumer brands looking to tap into the power of social media influencers, but for companies in the B2B space as well.
	How to Create a Standout Interactive Digital Media Kit One thing thought leaders and experts such as academics, analysts, authors, consultants, employee advocates, entrepreneurs, executives, influencers and speakers all have in common is they typically have a ton of content – articles, blogs, books, keynotes, media interviews, panels, podcasts, social channels, speaking, videos, webinars, whitepapers and more!
	How to find authentic influencers and thought leaders As we discussed in “The future of influencer relationship management”, one of the issues with influencer rankings, and influencer platforms in general, is that they most often look solely at social media – measuring followers, connections, tweets, likes and shares.
	4 key benefits of curating your thought leadership content According to Tom Koulopoulos, author of “Revealing the Invisible” and Thinkers360 member, “The great myth of the Internet is that if you have volumes of great content you don’t need to worry about creating a thought leadership brand. This is no truer for a thought leader brand than it is for a corporate brand. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients. My advice: craft, curate, and care for your brand as though it were your most important asset; because it is!”
	Why the thought leadership “industry” is ready for digital disruption If you’re in the technology industry, or any other industry for that matter, you know that thought leadership has long been an approach for companies to differentiate themselves from their competition. It’s a way to showcase your people and their collective ideas, so that customers have confidence that your products and services – backed by your unique insights and approaches – can provide a distinct advantage over the rest of the pack.
	Thinkers360 Announces Release of 2023 B2B Thought Leadership Outlook Research Key findings include B2B thought leadership moving to a top priority for sales and marketing in 2023, thought leadership’s increasing cadence, and making thought leadership content highly actionable to cut through the noise in a post-truth era.
	Thinkers360 Announces Release of 2023 B2B Influencer Marketing Outlook Research Key findings of the 2023 B2B Influencer Marketing Outlook Research include 82% of audiences using for purchase decisions; impact and relevance key attributes of influencer content; and LinkedIn posts the most effective content type among B2B influencers.

To participate in the Thinkers360 2025 B2B Thought Leadership Outlook Survey, simply subscribe to our newsletter to be notified.

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Brands, Organizations & Startups: Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in B2B analyst and influencer community with over 100M followers on social media combined! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today!

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our world-renowned thought leadership leaderboards, earn prestigious digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today!

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today!

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