Thinkers360 Announces Release of 2023 B2B Influencer Marketing Outlook Research
Key findings of the 2023 B2B Influencer Marketing Outlook Research include 82% of audiences using for purchase decisions; impact and relevance key atributes of influencer content; and LinkedIn posts the most effective content type among B2B influencers
DALLAS (Thinkers360) February 10, 2023
Thinkers360, the world’s premier B2B thought leader and influencer community, today announced the release of it’s 2023 B2B Influencer Marketing Outlook Research Report. The purpose of the research was to better understand current and future trends with regard to B2B influencer marketing content creator and content consumer perspectives and their plans for 2023.
The primary research survey was conducted in Q4 2022 among Thinkers360 Members as well as among other creators and consumers of B2B influencer marketing content.
Key findings from the study include:
Consumers of B2B Influencer Marketing Content (Current State)
- Making Purchase Decisions – 82% see influencer content as moderately important or higher for making purchase decisions
- Impact and Relevance are Key Attributes – Impactful (96%), Relevant (89%), and Actionable (88%) are the key attributes in world-class influencer content
- Looking Beyond Social Media Influencers – Primary sources of influencer content include authors (49%), social media influencers (46%), entrepreneurs (42%) and consultants (32%)
Creators of B2B Influencer Marketing Content (Current State)
- B2B Influencers Identify with Multiple Personas – Influencer content creators cited consultants (70%), advisors (61%), social media influencers (61%), authors (59%) and speakers (57%) as the personas they most identify with
- B2B Influencers build Brand Relationships – Over 87% of B2B influencers work with 10 brands or less per year, with just 4% working with more than 20
- In B2B, Tangible Deliverables Beat Social Media Metrics for Measuring Results & ROI – Tangible deliverables were cited by over 1.5x as many B2B influencers as the most effective measures and metrics compared to social media metrics
Creators of B2B Influencer Marketing Content (Plans for 2023)
- Specialist Communities amplify Content – Over 95% see specialist communities as either primary or secondary outlets for distributing influencer content in 2023
- Articles & Blogs are the Primary Format – Articles & blogs (87%), social media (81%) and speaking (69%) are the primary formats for influencer content creation in 2023
- Conferences & Events on the Rise – Social media channels (89%), conferences & events (51%) and specialist communities (49%) are primary outlets for distributing influencer content in 2023
The complete report, including extensive analysis and interpretation, is now available to Thinkers360 members at the Pro Plan level and above.
“Connecting global brands and audiences with the world’s foremost thought leaders and influencers on business and technology for game-changing results”
Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. The company is differentiated by its unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.
Thinkers360’s enterprise services help global brands find and work with thought leaders and influencers as well as showcase their own corporate executives, experts and content among the community to amplify their brands and “influence the influencers”.
Join us on Thinkers360 — Connecting Global Brands with the World’s Foremost Thought Leaders and Authentic Influencers for Game-Changing Results!
Thinkers360 is the world’s first, largest and premier B2B thought leader and influencer marketplace — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.
Individuals: Connect and work with global brands as an advisor, author, consultant, influencer, speaker and more. Showcase your thought leadership profile and portfolio, build your media kit, amplify your content, and participate in our global leaderboards and opportunity marketplace: Sign-Up (free) | Subscribe to our Newsletter
Enterprise (including brands & agencies): To find and work with experts, consultants and advisors in your niche or to showcase your own corporate executives, thought leaders and content among our opt-in B2B thought leader and influencer community with over 100M followers on social media combined: Request an Enterprise Consultation | Explainer Video | Subscribe to our Newsletter
Want to find and work with advisors, authors, consultants, influencers and speakers (including access to our unique thought leader profiles and portfolios, in-depth reports and analytics, warm personal introductions, and our zero-transaction fee speaker bureau)?
Contact us to discuss any of your gig economy needs at email@example.com
For custom influencer lists, advertising and sponsorship opportunities, please contact firstname.lastname@example.org.