Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker.
Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. Some of the tangible as well as intangible benefits are highlighted in the following quotes:
“People are willing to pay the highest-profile leaders over 14 times that of the standard professional” – Hinge Research Institute
“Intangible capital will increasingly determine the fate and fortune of firms in today’s global value chains” – World Intellectual Property Organization (WIPO) DG Francis Gurry
“90% of C-Suite executives cited strong thought leadership as increasing their respect and admiration of an organization” – Edelman
In this article, we highlight some of the features available on the Thinkers360 platform to help thought leaders both build and amplify their personal thought leadership as well as monetize their expertise by way of our speaker bureau, advisor program, influencer program, VIP program and more.
According to Tom Koulopoulos, author of “Revealing the Invisible” and Thinkers360 member, “The great myth of the Internet is that if you have volumes of great content you don’t need to worry about creating a thought leadership brand. This is no truer for a thought leader brand than it is for a corporate brand. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients. My advice: craft, curate, and care for your brand as though it were your most important asset; because it is!”
Building and Amplifying your Personal Thought Leadership Brand
Profile, Portfolio and Media Kit – The first step is to build your personal profile, portfolio, and media kit. Thinkers360 provides all members with a personal profile which includes their full portfolio of thought leadership content, awards, and recognition. This serves as your digital media kit and your full portfolio of content is visible in both your public and private profile. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease.
Expert Tip: We recommend personalizing your public profile URL such as this example from Brian Solis.
Adding your Personally Authored Content, Awards & Recognition – Once your profile is set up, the next step is to add your personally authored content, awards, and recognition. Thinkers360 makes this easy with self-service manual and automated options. We support RSS feeds from a variety of sources including articles/blogs, podcasts, and videos so you can easy import your content and automatically update on a weekly basis.
Pro Plan members and above gain access to our data entry service where we add your content for you on your behalf. You can simply email us directly with the appropriate links and we curate your portfolio for you.
Thought Leadership Leaderboards – By adding your personally-authored content, awards and recognition and tagging with up to three keywords, you can participate in any of over 70 thought leadership leaderboards on a variety of cutting-edge business, technology, and sustainability topics. We publish both live and annual leaderboards and add new topics regularly.
Expert Tip: More than just a list, Thinkers360 leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Leaderboards are populated by both our free and paid members and there is no difference in how we calculate the rankings.
Thinkers360 Member Blog – Content Plan members and above can contribute member blogs which will appear in the Content menu (private) and Member Blogs (public). These concise HBR- and TED-style thought leadership pieces (strictly non-sales, non-sponsored) convey some of your key thought leadership concepts. Check out our Member’s recent blogs here.
“Thinkers360 is a great platform for getting the word out about my writing and expertise as well as expanding my network of thought leaders. I particularly value the rankings and regular digest emails, as they bring me into contact with professionals, content and ideas I might otherwise have missed” – Kelly Barner, Managing Director, Buyers Meeting Point LLC
Digital Badging & Credentials – Thinkers360 digital award badges and credential pages are awarded to all members who gain a place within the Top 50 in any of our over 70 thought leadership leaderboards on cutting-edge business, technology, and sustainability topics. You can download and display digital badges and credentials from the Awards & Badges page as well as post them to your LinkedIn Licenses & Certifications.
Expert Tip: See this article, Showcase your Expertise with Thinkers360 Digital Award Badges and Credentials, for step-by-step instructions on how to add your award badges and credentials to your LinkedIn licenses and certifications.
Social Media Amplification – All Thinkers360 members gain social media amplification where we share your Thinkers360-curated content items on our social channels. We also share your content on our web site and in our weekly newsletter.
Pro Plan members and above gain additional exposure in terms of amplification via our web site, newsletter, and social channels.
Peer Community – A popular feature on Thinkers360 is the ability to network and interact with your peers. All Thinkers360 members can message one another, and members often invite each other onto their podcasts or other live events.
Thought Leader Directory & Speaker Bureau – All Thinkers360 members are listed in our thought leader directory and speaker bureau which is available on both the public and private sides of the platform.
Content Library – All Thinkers360 members have access to the Thinkers360 content library featuring over 50,000 carefully curated content items including articles/blogs, books, podcasts and videos from our opt-in B2B thought leader and influencer community with over 100M followers on social media combined.
Industry Events – All Thinkers360 members can post their upcoming industry events and appearances in our Events directory which is displayed on both the public and private sides of the Thinkers360 platform.
For Pro Plan members and above, upcoming industry events (physical or virtual) that you to post to Events will be featured listings and receive priority placement over standard listings.
Pro Plan members and above gain access to a featured listing within the thought leader directory, speaker bureau, events directory and opportunity marketplace on both public/private sides of the platform.
“In a world where information and opinions are a commodity, Thinkers360 connects insights that go beyond B2B, they bring real people, real experiences, and real insights together in a valuable P2P (people-to-people) network” – Brian Solis, Digital Anthropologist, 8x Best-Selling Author, Keynote Speaker at BrianSolis.com
Analytics & Benchmarking – All Thinkers360 members gain access to see their top 3 leaderboard positions from their activity feed. You can also see all of your Top 100 positions by checking the Awards & Badges page where you can download digital award badges and credentials. You can check your Top 50 positions across all our leaderboards via the Rankings page.
Pro Plan members and above gain access to our member analytics and thought leadership portfolio assessment as follows:
Member Analytics – Access to Analytics which detail your top 5 leaderboard positions, monthly advancement, as well as the overall top movers.
Thought Leadership Portfolio Assessment – Access to the Portfolio Assessment which allows you to benchmark your thought leadership portfolio against peers on Thinkers360 to see how you compare.
Research & Insights – Pro Plan members receive full access to our Insights library which includes our recent 2022 B2B Thought Leadership Outlook Study, 2022 B2B Influencer Marketing Outlook Study, 150 Women B2B Thought Leaders to Follow in 2022, our Insights Series Reports with video interviews of Thinkers360 members, and a cadence of primary research throughout the year.
Pro Plan members and above gain acess to our emerging technology and trend radar as follows:
Emerging Technology & Trend Radar – Contributor access to the Thinkers360 Radar to enter new technologies/trends or to assess existing technologies/trends. You can assess existing technologies/trends in terms of business impact, risk factors, industry scenarios, and predictions and recommendations. We source predictions from the Radar for our annual Predictions Series.
Monetizing your Thought Leadership Expertise
Speaker Bureau – The Thinkers360 Speaker Bureau provides world-class speakers to global brands, events and conferences for both in-person and virtual engagements. The Bureau has zero transaction fees and can often save clients over 400% compared to traditional agents and bureaus. We provide speakers on both an individual formats as well as for “Speaker Series” formats.
Expert Tip: Membership in the Speaker Bureau is free to all Thinkers360 members. Pro Plan members and above can create an advanced profile and featured listing within our Speaker Bureau on both public and private sides of Thinkers360. Your advanced profile captures additional speaker-related information as well as featured videos and speaking topics.
“Working with the Thinkers360 Speaker Bureau is really straightforward. They put you in touch with some great brands and make the process of delivering your presentation as smooth as you could wish for, leaving you to focus on delivering great content.” – Adi Gaskell, Founder of The Horizons Tracker and Contributor to Forbes.
Advisor Program – The Thinkers360 Advisor Program pays you for video consultations via our Book a Meeting service with members of Thinkers360, including individual and enterprise members. Thinkers360 members simply book a meeting with you via your personal profile page and you earn 100% on every paid video meeting you complete. You set your own pricing for introductory and subsequent consultations.
Expert Tip: Membership in the Advisor Program is free to all Thinkers360 members.
Influencer Program – The Thinkers360 Ignite Program pays you for brand content which you amplify via your web and social channels on a pay-per-click basis. Thinkers360 member brands simply add content into the Campaigns catalog for paid or organic amplification and Thinkers360 member influencers select content they wish to amplify. In the case of paid content, you earn 100% on the pageviews you generate between the campaign start and end date up to the brand’s maximum spend, minus credit card fees.
Expert Tip: Membership in the Influencer Program is free to all Thinkers360 members.
VIP Program – The Thinkers360 VIP Program pays you for all subscribers to your Thinkers360 profile and portfolio where you share exclusive access to your personally authored content. VIP subscribers simply sign up via your personal profile page using the “Join VIP Club” button and you earn 90% on every new VIP subscription minus credit card fees.
Expert Tip: Membership in the VIP Program is free to all Thinkers360 members.
Opportunity Marketplace – Post a service needed or service offered under Opportunities to feature in the opportunity marketplace. In addition to your personal profile and portfolio, the opportunity marketplace is another area where you can highlight your “services offered” or “services needed” among our members including global brands, service providers as well as other individual thought leaders and influencers.
Thinkers360 Media Opportunities & Member Discounts – Thinkers360 provides regular opportunities to be featured in Thinkers360 thought leadership publications such as our Thought Leader & Influencer Interviews and our Insights Series. Pro Plan members receive discounts on partner events such as TIBCO NOW as well as on Thinkers360 merchandise such as our physical plaques commemorating member achievements in our highly popular thought leadership leaderboards.
Thought Leaders & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, and increase your earnings, sign-up today for free!
Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader and influencer community – join Thinkers360 today!
Brands: Sign-up to find and work with experts, consultants and advisors in your niche and to showcase your own executives, thought leaders and content among our opt-in community with over 100M followers on social media combined!
For more information about the Thinkers360 platform, visit Thinkers360.com, check out our Features & Benefits page, our Enterprise page, or contact us any time at firstname.lastname@example.org.
We look forward to highlighting your thought leadership on Thinkers360!