At a Glance
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Thought Leader Interview
Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Antonio Grasso, Founder & CEO of Digital Business Innovation Srl.
Antonio is regarded as one of the top digital transformation influencers and researchers on artificial intelligence, cybersecurity, the Internet of Things, blockchain, and sustainability. He is an enterprise and public sector consultant. He collaborates with large multinationals and public institutions as an advisor, b2b influencer, author, and software innovator.
Antonio is an Accredited and Qualified Global Mentor for Startups and Scaleups by the World Business Angels Investment Forum.
He is also featured in the annual listings of the Thinkers360 Top 50 Global Thought Leaders and Influencers on Metaverse 2022, Top 50 Global Thought Leaders and Influencers on Security 2022, and Top 50 Global Thought Leaders and Influencers on Startups 2022 as well.
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Thinkers360: Tell us a bit about your background and areas of expertise
AG: As a computer scientist with more than 37 years of experience, I am a nerd I have a special relationship with everything related to technology, and I like to know more every day. But, in my opinion, what sets me apart is my deep knowledge of the technology stack, from chips to strategy. I’ve started understanding the transistors and am now researching AI, Blockchain, and other exponential technology.
Thinkers360: What are your current responsibilities, and what’s a typical day look like?
AG: After 31 years of work, some years ago, I started my company in the field of digital business transformation, relying on three pillars: strategy, technology, and influence. Now I run my company as the CEO. Thanks to my team, I’ve got the opportunity to spend half of my work time researching tech and collaborating with many large brands as a thought leader and influencer.
My typical day is made of a balance between work and life as I think it is essential not to be swamped only by appointment.
So, my work day is split between the two roles: CEO and Thought leader. Another great opportunity is collaborating with the European Commission on two projects, AI for Europe and The Next Generation Internet. I’m an external expert on the evaluation committee and an ambassador. I’m honored to contribute to the future of Europe in terms of digital technologies and related social impacts.
Thinkers360: What’s the favorite part of your current role?
AG: The relationship with people is something unique to me on both fronts. I am managing my team in my company and collaborating with the customers. I like the opportunity to discover more about technology, which I’m passionate about.
The technology I use in customer projects is the same as I talk on social media. From the field to the feed is my motto.
Thinkers360: How do you utilize Thinkers360?
AG: The platform has great potential to foster networking and enhance personal branding. The works collection is handy for whom want to know more about someone. Thanks to the automatic features that collect articles and are linked to my social channels, I can focus on adding extra content from my physical life as an entrepreneur.
Thinkers360: How do you like to work with brands that wish to engage you as a thought leader?
AG: Content creation is my favorite way to collaborate with brands. I like to explore their value proposition and create content my way. Articles, infographics, videos, and events attendance are the main objectives of my collaborations with large multinationals.
After the creation, sharing my content with my followers is unique because it is the final check for my work.
Editor’s Note: See Antonio’s Thinkers360 In-Depth Profile & Portfolio.
Thinkers360: What’s your main advice for upcoming thought leaders?
AG: First, you need to love what you do because being a thought leader is something inside you. I think the willingness to share your knowledge is essential, and you must put it first. Don’t be selfish, and share your knowledge with others. Then magic things will happen. Be professional and give your customers a fantastic experience.
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