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Brian Solis

Principal Analyst, Digital Anthropologist at BrianSolis.com

San Francisco, United States

281051 Followers

Brian Solis is a world-renowned independent digital analyst, anthropologist and futurist who has been called "one of the greatest digital analysts of our time.” Brian is also a world-class keynote speaker and an 8x best-selling author. His latest books include, Lifescale: How to Live a More Creative, Productive and Happy Life, X: The Experience When Business Meets Design, and What’s the Future of Business aka WTF.

Based in Silicon Valley, Solis studies disruptive technologies and its impact on business as well as innovation, experience design, culture dynamics and digital behaviors. Through his research and published work, he humanizes disruptive trends to help leaders understand how technology, markets and people are evolving and how to drive innovation and growth.

Brian partners with tech vendors and brands to lead custom internal and external facing research and thought leadership. He also advises executives on roadmaps and market positioning. Brian also recently expanded his services to include B2B ad B2C influencer projects.

With a loyal online audience of over 700,000 people online, his work makes him a sought-after thought-leader to leading brands, celebrities such as Oprah, Shaq and Ashton Kutcher and over 1,000 startups around the world.

Available For: Speaking
Travels From: San Francisco
Speaking Topics: digital transformation, digital disruption, culture of innovation

Brian SolisPoints
Academic0
Author391
Influencer2814
Speaker0
Entrepreneur0
Total3205

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Business Unit: Technology
Theatre: Global

Areas of Expertise

AI 31.67
AR/VR
Autonomous Vehicles
Big Data 30.69
Business Strategy 30.13
Change Management
CRM
Culture 30.10
Customer Experience 67.47
Design Thinking 49.89
Digital Disruption 30.85
Digital Transformation 51.08
Future of Work 36.54
Innovation 43.26
Leadership 40.61
Management 38.11
Marketing 42.35
Open Innovation
Quantum Computing 34.67
Retail 30.75
Social 41.00
Agile 30.50
Analytics 30.48
Cloud 30.19
Fintech 30.27

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
High Tech & Electronics
Higher Education & Research
Insurance
Media
Retail
Travel & Transportation
Utilities

Publications

91 Article/Blogs
The Digital Change Agent’s Manifesto; Empowering Tomorrow’s Leaders From Within
BRIAN SOLIS.COM
November 19, 2019
In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group in the organization, they aren’t necessarily seasoned or trained at navigating the cultural dynamics that drive change throughout an organization.

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Tags: Digital Transformation, Innovation

New Book Leads To New Call For Empathetic Leadership In An Era Of Digital Distractions
BRIAN SOLIS.COM
November 18, 2019
In case you didn’t know, I have a new book out and it’s a little different than anything I’ve published to date, Lifescale: How to Live a More Creative, Productive and Happy Life.

I’ll be completely transparent with you. Some wondered, myself included, if writing a book about digital distractions and how to recenter yourself without disconnecting would be healthy for my keynote speaking and professional research/advisory. Some felt that it would distract from my brand as as a thought leader in digital transformation, CX, business innovation, and leadership.

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Tags: Customer Experience, Digital Transformation, Digital Disruption, Leadership

Personal Innovation During Times Of Digital Disruption
BRIAN SOLIS.COM
November 13, 2019
Note: For mobile users, please subscribe to my new feed here and unsubscribe from the old Feedburner feed.

Ever have one of those conversations with someone you care about where you’re left feeling inspired and motivated? They’re rare occurrences in my life. I can count on one hand how many people I’m lucky to know who leave me feeling this way. One recent conversation was with Jim Marous, Publisher at The Financial Brand. If you’d like to listen to that conversation, please see below or click here.

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Tags: AI, Digital Transformation, Digital Disruption, Innovation, Fintech

Digital Transformation: Executives Need A Sense Of Urgency To Compete Against Digital Natives
BRIAN SOLIS.COM
November 11, 2019
Note: Please subscribe to my new feed here and unsubscribe from the old feed.

Digital transformation is one of those trends that everyone is talking about, but few can pinpoint exactly what it means and why it’s business critical. Yet, it’s the very catalyst that puts companies on a path to business modernization.

Companies need a sense of urgency. This is the conversation I had with TechRepublic’s Karen Roby. We discussed the changes shaping digital transformation, including operational models and the modernization of infrastructure, work and mindsets. You can watch the video interview at the link below or read the transcript here.

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Tags: Digital Transformation

The Beginning Of The End Of Likes: Instagram Expands Tests Removing Likes From Public View To U.S.
BRIAN SOLIS.COM
November 09, 2019
Instagram CEO Adam Mosseri announced that the platform will start hiding “likes” for some U.S. users starting this week. This is an extension of a rolling test in seven countries around the world over the last several months. This is the moment that Mosseri shared the news. As you can hear from the audience reaction, it’s unclear how the market is going to react.

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Tags: Social

New Book, New Keynote Topic On Leadership In An Era Of Digital Distractions
BRIAN SOLIS.COM
November 08, 2019
I wanted to share the good news that I have a new book and speaking topic available, Lifescale: How to Live a More Creative, Productive and Happy Life.

The book and talk are aimed at professional audiences.

36% of Millennials and Gen Z workers report spending two or more hours each workday “looking at their phones for personal activities.” They’re not alone. Everyone is distracted. On average, we receive up to 200 notifications per day. Can you imagine how much this is costing organizations? More so, what’s this doing to employee experiences and morale?

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Tags: Digital Transformation, Leadership

How To Keep Digital Distractions From Killing Your Creativity
BRIAN SOLIS.COM
November 08, 2019
I was on Twitter recently and saw a link to a page titled, “5 must-read Harvard Business Review articles” by The Enterprise Project. Then I noticed that it specifically referenced an article on “how to keep digital distractions from killing your creativity.”

“That sounds familiar!” I thought.

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Tags: Digital Transformation, Social

Digital Transformation: A Sense of Urgency Among Executives is a Common Missing Link
linkedin
November 06, 2019
Digital transformation isn't just a buzzword. It's more than just going digital or migrating to the cloud or adopting the next shiny object at scale. It's also about modernization.

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Tags: Digital Transformation, Innovation, Agile

EA Puts Customers And Data At The Center Of Its Innovative Marketing Organizational Model
BRIAN SOLIS.COM
November 05, 2019
EA CMO Chris Bruzzo sees the direct relationships between customer experience, data, user experience and marketing as a new operational mode. That’s what I call X.

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Tags: Big Data, Customer Experience, Innovation, Marketing, Business Strategy

Trust in the Digital Age: How Social Capital and New Business Models Make Trust a Valuable Currency
SU Blog
November 04, 2019
“We do not see things as they are, we see them as we are.” – Source

What is trust? According to Merriam-Webster, it is the assured reliance on the character, ability, strength, or truth of someone or something. Yet go on Facebook, YouTube, Twitter, or pretty much any social network, with the exception of TikTok, on any given day, and you’ll see truth debated and facts disregarded among your own friends and family. Now, conspiracy theories, disinformation, #fakenews, bots, paid advertising, extreme left and right media, massive personal data breaches, and even our country’s leaders, are relentlessly pummeling us from all sides, influencing us to question our truth...

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Tags: AI, Digital Transformation, Social

What Comes After Digital Transformation? One Answer Is The Self-Driving Enterprise
Forbes
November 04, 2019
Frederic Laluyaux, CEO of Aera, picked up his iPhone and asked, “What’s my forecast?”

A pleasant voice responded, “On track at $1.2B with an additional $134M revenue opportunity. Do you want the regional breakdown?”

That was my introduction to the coming age of The Self-Driving Enterprise, a category Laluyaux trademarked to double-down on the evolution (or revolution) of the enterprise as he sees it. He founded Aera to develop a new generation of cognitive technology that reinvigorates existing ERPs to power the next-generation Self-Driving Enterprise.

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Tags: AI, Digital Transformation

Quantum Computing Will Solve Today's Problems and Also the Problems We've Yet to Imagine
linkedin
October 31, 2019
I was speaking with Mercedes Cardona recently as she prepared to write an article on Quantum Computing for Adobe's CMO.com. Our conversation went beyond business and marketing and explored the possibilities (and realities) of the impact of Quantum Computing on our world.

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Tags: Digital Transformation, Digital Disruption, Innovation, Quantum Computing

Now Customers Are Changing The Service Game For Order For Pickup Experiences
Import from forbes.com
October 30, 2019
We live in a NOW economy, one where mobile-first consumers can summon almost anything on-demand. The Rakuten Ready 2019 Time Study was launched to better under- stand the impact of real-time consumer experiences on the growth of Order for Pickup for top brands across QSR, Retail and Grocery.

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Tags: Customer Experience, Digital Transformation

The End Of Traditional Marketing And The Beginning Of What’s Next
BRIAN SOLIS.COM
October 29, 2019
Congratulations to Carlos Gil on the release of his new book, “The End of Marketing: Humanizing your brand in the age of social media.” Carlos is a long-time friend and I was genuinely appreciative when he asked me to write the foreword for his first book. All I asked was that I could share the foreword with you upon the book’s release.

I hope it helps you!

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Tags: Social, Marketing

Your Online Behavior Funds A Social Currency And Creates A Digital Credit Score
BRIAN SOLIS.COM
October 28, 2019
The Black Mirror “Nosedive” episode is a very real depiction of a possible future of our digital and physical worlds. In fact, there are semblances of it forming in China right now.

How you use social media can be collected into a social credit score. Your rating on Uber or Lyft aren’t the only systems tracking your digital behavior and transactions. What you create and curate, what you do, what you say, what you don’t say, who you know, can all contribute to a digital relevance score or social stature or hierarchy that can work for or against you.

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Tags: Social

Distraction Nation: How We’ve Let Distractions Take Control
linkedin
October 23, 2019
Distractions are as old as goals themselves. Since Neanderthals first aimed to catch dinner, human nature has been easily pulled away from the end goal by everything from big predators to shiny objects. Our biggest obstacles to our goals may just be ourselves.

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Tags: Digital Transformation, Innovation, Future of Work

Building Trust in a Digital Age
linkedin
October 22, 2019
What is trust? According to Merriam-Webster, it is the assured reliance on the character, ability, strength, or truth of someone or something. Yet go on Facebook, Youtube, Twitter or pretty much any social network, with the exception of TikTok, on any given day, and you’ll see truth debated and facts disregarded among your own friends and family. Now, conspiracy theories, disinformation, #fakenews, bots, paid advertising, extreme left and right media, massive personal data breaches, and even our country’s leaders, are relentlessly pummeling us from all sides, influencing us to question our truth. Add to that the threat of artificial intelligence (AI) and synthetic deep fake videos, and our world is headed toward an existential crisis that we, as a society, won’t see coming. Trust in a digital economy has now become a precious commodity.

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Tags: AI, Digital Disruption

Trust In The Digital Age
BRIAN SOLIS.COM
October 21, 2019
“We do not see things as they are, we see them as we are.” – Source

What is trust? According to Merriam-Webster, it is the assured reliance on the character, ability, strength, or truth of someone or something. Yet go on Facebook, Youtube, Twitter or pretty much any social network, with the exception of TikTok, on any given day, and you’ll see truth debated and facts disregarded among your own friends and family. Now, conspiracy theories, disinformation, #fakenews, bots, paid advertising, extreme left and right media, massive personal data breaches, and even our country’s leaders, are relentlessly pummeling us from all sides, influencing us to question our truth. Add to that the threat of artificial intelligence (AI) and synthetic deep fake videos, and our world is headed toward an existential crisis that we, as a society, won’t see coming. Trust has now become a precious commodity.

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Tags: Digital Transformation, Social

How I Help Business Audiences Embrace Innovation, Disruption And Change To Lead The Way Forward
BRIAN SOLIS.COM
October 16, 2019
We live in an era of #DigitalDarwinism. These are disruptive times and they challenge everyone…leaders and executives…employees, customers, and partners…and, you and me.

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Tags: Digital Transformation, Digital Disruption, Innovation

Next Generation Branding: What Brands Can Learn from How Millennials and Centennials Identify with Their Favorite Artists
linkedin
October 14, 2019
I’m fascinated by younger generations and just how different they are from generations prior. You should be too. Generations Y and Z (Millennials and Centennials) represent a dramatic “C” change where a new genre of “Connected” consumerism is forcing business as usual to cater to an always-on, accidentally narcissistic, empowered, informed, demanding, and counterintuitive generation.

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Tags: Digital Transformation, Social, Culture

Marriott International Prioritizes Innovation In Guest Experience To Cultivate Brand Loyalty And Drive Growth
BRIAN SOLIS.COM
October 07, 2019
There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their intention is to give you their business as long as they feel valued and their experiences are seamless, productive, memorable, and even delightful.

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Tags: Customer Experience, Marketing

Riding The Next Wave Of Digitally Driven Innovation
BRIAN SOLIS.COM
October 02, 2019
The cloud is a key enabler of business transformation. IT leaders, business executives and digital transformation architects are migrating to the cloud to modernize operations enterprise-wide.

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Tags: Analytics, Big Data, Cloud, Digital Transformation, Innovation, Future of Work

Now Hiring: Robots, Please Apply Within
Import from forbes.com
September 17, 2019
The robots are coming! The robots are already here. AI vs meat-based workers is now a thing. The idea that robots will create more jobs is a non sequitur. We all need to learn and unlearn. We all need to train and retrain. The time of resting on your education and experience is over.

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Tags: AI, Customer Experience, Digital Transformation

Disruptive Technology Is A Catalyst For Change, Not The Reason -- How To Survive Digital Darwinism
Import from forbes.com
September 10, 2019
Brian Solis shares an excerpt from his best-seller, "What's the Future of Business: Changing the Way Businesses Create Experiences" aka WTF. He spotlights the effects of disruptive technologies on the customer journey, but cautions against prioritizing tech ahead of people.

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Tags: Customer Experience, Digital Transformation

Laggard Executives Put The Fun In Dysfunctional Business Culture
Import from forbes.com
September 04, 2019
During times of great change, the degree of out-of-touchness across a company can grow significantly. Leaders who spend their time with senior staff, working on future-forward initiatives, and attempting to accelerate adaptation are losing touch with the perceptions of front line and junior staff.

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Tags: Customer Experience, Digital Transformation

Startups Like Locale Give Connected Travelers Access To Luxury Apartments And Experiences
Import from forbes.com
August 23, 2019
Locale, a lifestyle apart-hotel brand, curates thoughtfully designed, furnished apartments for short and extended business travel. Brian Solis sits down with founder and CEO Nitesh Gandhi to talk about the story behind Locale.

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Tags: Customer Experience, Digital Transformation

Scaling Your Life: How To Measure The Success Of Your Daily Habits
Import from forbes.com
August 01, 2019
The things you’ve become dependent upon — your smartphone, your laptop, social media, apps — How you use them form your daily habits and they may actually be doing more harm than good.

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Tags: Customer Experience, Digital Transformation

Sometimes The Innovators Of Tomorrow Are The Reluctant Leaders Who Rise Up From Within
Import from forbes.com
July 16, 2019
Sometimes the innovators of tomorrow are the disenchanted, the rebels, the introverts and other reluctant leaders who rise up in the absence of traditional leadership. Enter the digital change agent. Brian Solis' new research shows how change agents are driving digital transformation and innovation.

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Tags: Digital Transformation, Innovation

Why Older Generations Must Build Bridges To Millennials And Centennials Not Roadblocks
Import from forbes.com
July 10, 2019
Brian Solis has observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. This article gives a voice to Millennials and Centennials among audiences who are quick to judge younger generations.

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Tags: Digital Transformation, Digital Disruption

The State Of Digital Transformation In China Versus The Rest Of The World
Import from forbes.com
June 26, 2019
The state of digital transformation in China compared to the rest of the world reveal advantages and opportunities for business performance and growth. Altimeter's Brian Solis along with Prophet Asia compare data to show the differences in strategy between Chinese companies and everyone else.

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Tags: Digital Transformation

If Ignorance is Bliss, Awareness is Awakening - Talking Mind, Body and Soul with Dr. Kayte
linkedin
June 18, 2019
One of the things I love most about the Lifescale experience, is the entirely new adventures on which I'm whisked away. One such experience was the result of attending "The Rising Glen Collective" in Hollywood recently. I was asked to present on the story behind the book to a curated group of artists, entrepreneurs, athletes, experts and executives in an intimate setting--in a beautiful Hollywood Hills home over looking Los Angeles. Boy, was I nervous.

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Tags: Digital Transformation

The Game of Thrones Finale is Expected to Impact Employee Productivity; It's Nothing Compared to Everyday Digital Distractions
linkedin
May 20, 2019
It’s predicted that millions of Americans will call in sick as a result of the final Game of Thrones episode, which, aired on HBO Sunday, May 19 2019.

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Tags: Digital Transformation, Future of Work

How Leading CMOs And CDOs Are Modernizing Experiences And Brands For Digital-First Customers
Import from forbes.com
May 09, 2019
At the core of digital Darwinism are the evolving digital customers. New research shows that, to stay ahead of the competition, today’s most innovative brands are making significant technology and operational investments to improve and modernize this customer journey and deliver truly effective CX

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Disney's 20th Century Fox Believes the Data Revolution is the Next Business Blockbuster
linkedin
May 01, 2019
Most organizations are not innovative by design. And even though we live in an era of digital Darwinism, as technology rapidly evolves, the path to innovation isn’t always clear. Legacy business models, executive hierarchies, dated perspectives of customers, and more, add up to challenges that need modernization to break new ground. Every organization, if it aims to survive and thrive against digital Darwinism and compete for the future, must innovate. So, how can traditional companies do so? The answer lies in customer data.

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Tags: Big Data, Digital Transformation, Innovation

Panera Bread Bakes Plans For Business Growth By Investing In Customer Relevance, Wellness And Personalization
LinkedIn
April 03, 2019
Customer experience is the number one catalyst among the most progressive companies investing in digital transformation. At the heart of customer experience (CX) is a word that I’m hearing more and more these days: relevance. Earning relevance among an increasingly mobile, discerning and impatient customer is no easy task. The key to it is to understand what is meaningful to customers as they continue to evolve. Doing so helps brands compete at a much more personalized level, which drives growth and cultivates loyalty. Not doing so opens the door for plugged-in and informed competitors to deliver against unmet opportunities.

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Tags: Customer Experience

The Game-Changing Role Of Customer Intent In The Modern Marketing Funnel
Import from forbes.com
March 25, 2019
Brands struggle to catch up to customers as they change. Now, in an era of machine learning and AI, marketers must embrace data science, CX, and intent to not only keep up with evolving behaviors, expectations and preferences, but also predict them. That takes new tech, mindsets and capabilities.

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Successful Retailers Drive Store Traffic By Starting With Mobile Devices
Import from forbes.com
February 28, 2019
Digital has changed the shopping journey. Consumers have countless resources at the tap of a finger this forces retailers to rethink the entire experience. Some purchases have to be completed in person. Here's an example of how the journey for buying a car has been upgraded for modern consumers.

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Tags: Customer Experience, Digital Disruption, Retail

Successful Retailers Drive Store Traffic By Starting With Mobile Customers
Import from forbes.com
February 28, 2019
Digital has changed the shopping journey. Consumers have countless resources at the tap of a finger this forces retailers to rethink the entire experience. Some purchases have to be completed in person. Here's an example of how the journey for buying a car has been upgraded for modern consumers.

See publication

Seven Priorities To Accelerate Digital Transformation Maturity and Success
Import from forbes.com
January 09, 2019
Now in its 5th year, our annual “State of Digital Transformation” documents the constantly evolving enterprise. As disruptive technologies & their impact on organizations & markets continue to progress, our research aims to capture the shifts & trends that are shaping modern digital transformati

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Tags: Digital Transformation

The 2018-2019 State of Digital Transformation
linkedin
January 03, 2019
What is digital transformation? The moniker itself has attained buzzword status. But, that doesn't make digital transformation any less significant. Among the more elite organizations, "digital" is merely an enabler for complete "transformation," which is aimed at upgrading and innovating organizational models and capabilities to survive and thrive in an era of digital Darwinism.

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Tags: Digital Transformation

The Real-Time and Predictive Commerce Playbook for CMOs
linkedin
December 18, 2018
We live in an era of digital Darwinism, one where technology’s impact on society evolves with every iteration, innovation and disruption. As a result, consumers are empowered with new capabilities that influence behaviors, expectations, and cultural norms and values.

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Tags: Customer Experience, Digital Disruption, Innovation, Marketing

Make Meetings Matter Again: Five Steps To Design The Perfect Meeting
Import from forbes.com
December 13, 2018
Meetings have lost their way over the years. Are we making the most of them?

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Tags: Management, Future of Work

As Digital Darwinism Evolves, Enterprise Organizations Must Learn New Ways To Adapt And Innovate
Import from forbes.com
December 11, 2018
Companies face great pressure to keep up with digital Darwinism. Those seeking to compete must double down on investments in disruptive and agile technologies and also disruptive and agile operational models. Those that don’t will find themselves on the other side of digital Darwinism.

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Tags: Digital Transformation, Digital Disruption, Innovation

Customer Experience Isn't A Thing, It's A Feeling
Import from forbes.com
December 06, 2018
The irony of CX is how little the customer is actually considered in experience strategies and investments. Yet outside of CX, we are all customers.

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Tags: Customer Experience

The Generation Gap is Getting Old - Why We Need to Build Bridges to Millennials and Centennials not Roadblocks
linkedin
December 05, 2018
It's said that there are two things certain in life...death and taxes. We can also add the certainty that a great divide will always exists in each generational shift. The "generation gap" as it's formally called, represents the difference of opinion between one generation and another regarding beliefs, politics or values. Depending on the situation or circumstance, this gap can foster debate, ignorance and even contention, often pitting younger people against their parents, grandparents, teachers, managers and fellow citizens. But, this is a time not only of great divide, but also of great disruption. Continuing on a path of "business as usual" is a sure passage to irrelevance or obsolescence. If we do not shift perspectives and mindsets to build bridges between generations, we distract or prevent productive and lucrative investments in equitable transformation and innovation.

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Tags: Digital Transformation, Innovation

Facing Sales Slump, Automotive Brands Can Win By Adding Value In The Digital Shopping Journey
Import from forbes.com
November 28, 2018
The automotive industry is facing difficult times, higher costs of manufacturing, slumps in sales and more discerning customers. To win, brands and dealers will have to understand digital behaviors and invest in online video to capture their attention and deliver assistive experiences.

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Tags: Customer Experience, Digital Transformation, Sales

Are You Losing Mobile Customers? Here Are Three Questions To Optimize Mobile Experiences
Import from forbes.com
November 19, 2018
Consumers are more and more mobile first but brands still see mobile as an extension of the desktop web. Sites that don't perform on mobile are driving customers away. Time's literally running out. Expedia Group CMO Aaron Price shares the three questions you should be asking.

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Predicting Customer Intent is the Key to Future-Proofing Business Growth
linkedin
November 08, 2018
To drive growth, stop chasing customer intent and start building an intelligent engine to observe customer signals and predict what people actually want.

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Tags: Customer Experience, Marketing

Marketing In The Age Of Machine Learning
Import from forbes.com
November 08, 2018
Customers are becoming more connected and mobile and as a result, more impatient and demanding. To stay ahead, machine learning is empowering a new generation of 'adviser brands' to deliver real-time, personalized and productive customer experience to drive conversions and business growth.

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Tags: AI, Marketing

Mobile customers want brands to be more like Uber and Airbnb when they shop locally
linkedin
October 31, 2018
Have you ever searched for a restaurant, store, or venue and added the words “near me” to your query?

When you do, it reveals a strong signal of not just location, but also intent that help brands understand how to deliver value in critical moments of opportunity. But, not long ago, our searches used to include more specific qualifiers such as cities, zip codes, and neighborhoods. Now we’re going through yet another iteration of mobile search. The question is, is your brand keeping up?

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Tags: Customer Experience, Digital Transformation, Marketing

What Every Executive Needs To Know About Digital Marketplaces And Experience Platforms
Import from forbes.com
October 23, 2018
Marketplaces around the world could account for 40% of the global online retail market by 2020. Executives at emerging and established brands alike need to be thinking about how they become a part of this massive shift.

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How 20th Century Fox Is Betting On The Data Revolution As The Next Business Blockbuster
Import from forbes.com
October 10, 2018
Julie Rieger, president, chief data strategist and head of media at 20th Century Fox Film, joins author and futurist Brian Solis to discuss how customer data is the key to innovation. Understanding customer behaviors, their preferences and intent, will stay ahead of the evolutionary curve.

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Panera Bread Bakes Plans For Growth By Investing In Customer Relevance, Wellness And Personalization
Import from forbes.com
September 26, 2018
Panera Bread Chief Growth and Strategy Officer Dan Wegiel joins author and futurist Brian Solis to discuss the magic between how food, wellness and digital experiences come together and how digital makes better customer experiences possible that were not available in the analog world.

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Customer Experience And Engagement Fuels The Most Progressive Digital Transformation Strategies
Import from forbes.com
September 24, 2018
When organizations concentrate on customer experience and engagement, digital transformation winds up reshaping the entire organization. Read more to learn why.

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Carnival Focuses On Growth By Using Smart Signals To Predict And Engage Potential Cruisers
Import from forbes.com
September 19, 2018
Kathy Mayor, chief digital officer at Carnival Cruise Corporation, joins author and futurist Brian Solis. Mayor shares how the company uses smart customer signals to identify the best potential cruisers and make “Carnival” the mentally available brand for travel.

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HomeAway Delivers Exceptional Customer Experiences By Focusing On What Not To Do
Import from forbes.com
September 12, 2018
David Baekholm, senior VP of growth marketing at HomeAway joins author and futurist Brian Solis. David shares HomeAway's approach to improving CX, driving growth and leading innovation through real-time and predictive analytics.

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Ready Player One: How Customer, Data And Growth-Centric Marketers Are Winning The Game
Import from forbes.com
September 05, 2018
EA CMO Chris Bruzzo joins digital analyst, futurist and author Brian Solis to discuss how data and machine learning are helping EA future-proof the brand, drive business growth and deliver incredible customer experiences. EA’s goal is to form a deep emotional connection with consumers.

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At Marriott International, Investing In Guest Experiences Fosters Loyalty And Drives Business Growth
Import from forbes.com
August 29, 2018
Karin Timpone joins digital analyst, futurist and author Brian Solis to discuss how data, machine learning, and having a loyalty mindset help center the organization around digital transformation, customer satisfaction and growth.

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How Hyundai Is Driving Customers Into Dealerships By Focusing On Assistive Experiences
Import from forbes.com
August 22, 2018
Dean Evans, CMO of Hyundai Motor North America, joins digital analyst, anthropologist and author Brian Solis to discuss the evolution of customer behaviors, how to modernize customer journeys and experiences and the importance of customer-centered digital transformation and innovation.

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Domino's Pizza Serves Up Innovations In Customer Experience (CX) To Drive Business Growth
Import from forbes.com
August 15, 2018
Dennis Maloney, Domino's Pizza CDO, joins Brian Solis to talk about the company's strides in innovation, customer experience, digital marketing, business growth and competing with the likes of Apple and Tesla. Filmed at Google Marketing Live in Silicon Valley.

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Why Smartphones And Voice-Assisted Devices Create Opportunities For Customer Experiences
Import from forbes.com
August 02, 2018
The mobile revolution disrupted the customer journey. Voice is next. Brands must now reimagine the customer journey for mobile and voice and create an integrated, seamless and useful experience...connecting the dots...regardless of device

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Consumers Are Obsessed With Digital Research And Are Reshaping Customer Journeys As A Result
Import from forbes.com
July 18, 2018
Customers are more informed, empowered, demanding and impatient than ever before...it's all because of their mobile phones a.k.a. smartphones. As a result, they are obsessed with research before, during and after decisions. It's time to invest in becoming discoverable and useful on the small screen.

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Mobile Is Eating The Customer Journey
Import from forbes.com
July 11, 2018
Mobile is taking over the customer journey. But, mobile success requires a lot more than just having an app or mobile site. Here's how to win...

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The Mobile Customer Journey Is The New Customer Journey; Design Accordingly
Import from forbes.com
June 20, 2018
Smartphones have become the first screen and customer journeys are now mobile first. Yet, businesses still struggle with introducing mobile-optimized experiences for customers. Apps and mobile sites underperform or miss how to engage and satisfy a new generation of connected customers.

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Smartphones Are Reshaping Customer Journeys; Marketing Must Now Align With CX To Improve Experiences
Import from forbes.com
May 16, 2018
Customers ARE mobile-first and mobile-only. Brands must prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. If not, they send would-be mobile customers to competitors by design.

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It's All About Me! A New Breed Of Adviser Brands Needed In The Age Of Assistance
Import from forbes.com
April 19, 2018
With every device and app, mobile customers are at the center of their own universe. This is influencing new research and shopping behavior and sets the stage for the Age of Assistance. Adviser brands must now serve customers on-demand and deliver useful engagement throughout the journey.

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Generation-C And Connected Customers Set The Stage For Adviser Brands And The Age Of Assistance
Import from forbes.com
April 10, 2018
Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call “Generation-C.”

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Customers Are Increasingly Mobile-First, Yet Mobile Websites Are Sending Visitors Away
Import from forbes.com
March 22, 2018
Mobile web sites are pushing consumers away. Brands still prioritize desktop experiences. But, consumers are mobile-first and in some cases mobile only. Google introduced a new tool to benchmark mobile sites and understand the impact of its performance.

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Four Mobile App Search Trends And How To Make Your App Discoverable
Import from forbes.com
March 15, 2018
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.

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Modern Consumers Literally Search For The Worst Brands To Avoid Purchase Mistakes
Import from forbes.com
March 06, 2018
With mobile devices, people are searching in real-time for negative experiences to make decisions…CMOs, are you prepared?

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App Marketers Turn to AI and Machine Learning To Drive Growth
Import from forbes.com
February 27, 2018
App developers and marketers must think beyond the next cool app. Now, AI and Machine Learning can help apps find the right users. Additionally, AI/ML can help app marketers zero-in on top users to deliver experiences that focus on growth and Customer Lifetime Value as a metric to success.

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Too Many Apps For That: AI And Machine Learning Humanize App Development And Marketing
Import from forbes.com
December 04, 2017
There are too many apps "for that" nowadays. AI and machine learning can help app developers and marketers build and market better apps that people can find and love. Oh the irony of AI making apps more personal and human!

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Extreme Personalization Is The New Personalization: How To Use AI To Personalize Consumer Engagement
Import from forbes.com
November 30, 2017
Modern commerce brands are changing the game and marketers need artificial intelligence to compete.

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Tags: AI, Customer Experience

Impatience Is A Virtue: How The On-Demand Economy Is Making Mobile Consumers Impatient
Import from forbes.com
November 20, 2017
Today's highly connected consumers expect instant gratification. Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers.

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AI Myth Busters: AI Will Usher In An Era Of Extreme Personalization in Marketing
Import from forbes.com
October 26, 2017
In an age when consumers expect deep personalization, AI is here to help. So what's the holdup among marketers? Let's take a look at the top myths slowing its adoption.

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Tags: AI

WTF: What's The Future Of Marketing In The Age Of Assistance
Import from forbes.com
October 11, 2017
Consumers are increasingly mobile, hyper-connected and hyper-empowered. They expect not just relevant content, but information that is expertly tailored and lightning fast. Assistive. Welcome to that "Age of Assistance, a new opportunity for brands and marketers to engage consumers on mobile.

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22 Ways to Digitally Transform, Innovate and Compete for the Future
Import from forbes.com
September 18, 2017
All companies face the need to digitally transform, innovate and compete in an era of digital Darwinism. While there are many success stories, all change has to start somewhere. This is your guide to lead change by following 22 best practices from progressive companies paving the way.

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The Evolution and Future of AI in Conversational Commerce and Customer Experience
Import from forbes.com
August 17, 2017
Conversational commerce, chatbots, AI, represent the next frontier for automated customer engagement. For meaningful conversational commerce, designers must employ experience architecture to balance human-centered design with thoughtful CX, UX and UI.

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Tags: AI

AI Sets The Stage For A New Round Of Retail Innovation
Import from forbes.com
June 15, 2017
Stewards of modern commerce are quickly becoming household names, such as Dollar Shave Club, Gilt and Warby Parker. As connected customers evolve, so must the foundation of modern commerce. Forward-thinking brands are already investing in strategies that get back to basics in three key areas.

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Tags: AI, Innovation, Retail

11 Trends Shaping The Future Of Retail
Import from forbes.com
February 15, 2017
Leading analyst, futurist and author Brian Solis explores the future of retail. Here he shares the top 11 trends shaping retail and also offers an in-depth presentation and video overview of his research to help you bring about change.

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Tags: Digital Transformation, Innovation, Retail

At The Wynn Las Vegas, 4,748 Guests Report An Echo In Their Room
Import from forbes.com
December 16, 2016
The future of any brand is directly tied to the experiences they design and deliver consistently through the customer lifecycle.

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The Rise Of Innovation Empires: Companies Set Out To Defeat The New 'Kodak Moment'
Import from forbes.com
December 08, 2016
The mantra for the future is now a matter of innovate or die.

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Who Owns Digital Transformation? According To A New Survey, It's Not The CIO
Import from forbes.com
October 17, 2016
Digital transformation is one of those terms that seems to mean, well, everything. That's because different groups within organizations are investing in innovative technologies to modernize business operations. Whether it's IT, marketing, CX, HR, service and support, etc., each group, in their own r

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Dear CMOs And Agency Execs: It's Time To Rethink The RFP
Import from forbes.com
September 07, 2016
In a mobile-first world, brands and agencies need to push for the integration of micro-moments into marketing strategies and hence build them into RFPs/Briefs.

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3 Questions Every Brand Should Be Asking To Measure Growth In A 'Micro-Moments' World
Import from forbes.com
August 23, 2016
We live in an era of incredible marketing innovation. While advancements in martech is helping brands reach people in new ways and places, innovation must also shape everything from what we market to how we measure and report success.

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How To Create A Brand-Defining Customer Experience
Import from forbes.com
June 29, 2016
Customer experience is the next battlefield for brands. Those that get it right, will not only create long-lasting customer relationships but will also earn a significant competitive advantage over those that solely compete on product, price or promotion. On the other hand, companies that do not mas

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Marketers, It's Time To Rethink Measurement To Drive Growth
Import from forbes.com
June 22, 2016
We live in a mobile-first world, so metrics need to change.

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The State And Future Of Live Video and the Rise of Real-Time Creators And Audiences
Import from forbes.com
March 29, 2016
Livestreaming is setting the stage for yet another breed of creator. From scripted or episodic content to serendipity and impromptu engagement, new communities are forming around the personal brands who bring them together in the moment.The new Hollywood continues to evolve with next-gen studios rec

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Smart CMOs And CDOs Take The 'Opposite' Approach To Digital Transformation
Import from forbes.com
February 29, 2016
The digital customer represents a new breed of consumer. While traditional customers are also alive and well, digital customers are elusive, discerning, distracted and proudly narcissistic. To reach and engage these connected customers requires a relevant and informed approach that meets them on the

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A Look At Prophet's Most Relevant Brands
Import from forbes.com
February 24, 2016
Trust is a currency and it is priceless in the development of brand relevance and long-term engagement.

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Intents Vs. Demographics: How Micro-Moments Reshape The Future Of Digital Advertising
Import from forbes.com
January 28, 2016
The reality is that decisions these days are made in micro-moments based on intentions, not demographics. Overly or solely relying on demographics will miss a large number of buyers.

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6 Books
Lifescale: Take control of distractions to live a more creative, productive and happy life
Wiley
March 06, 2019
Break free from distractions. Focus. Spark creativity. Unlock new possibilities.

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Tags: Innovation, Leadership, Future of Work

X: The Experience When Business Meets Design Hardcover
Amazon
October 19, 2015
Welcome to a new era of business in which your brand is defined by those who experience it.
Do you know how your customers experience your brand today?

In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.

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Tags: Customer Experience, Design Thinking, Digital Transformation

What's the Future of Business?: Changing the Way Businesses Create Experiences Hardcover
Amazon
March 11, 2013
"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."
—Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards

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Tags: Customer Experience, Digital Transformation, Leadership

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Hardcover
Amazon
October 18, 2011
"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"

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Tags: Customer Experience, Digital Transformation, Innovation

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Paperback
Amazon
March 15, 2011
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

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Tags: Customer Experience, Social, Management

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Kindle Edition
Amazon
January 19, 2009
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future.

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Tags: Digital Transformation, Social, Marketing

1 Media Interview
Sprinklr Coffee Club - With Marshall Kirkpatrick and Special Guest Brian Solis
Sprinklr
October 31, 2019
Sprinklr Coffee Club - With Marshall Kirkpatrick and Special Guest Brian Solis

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Tags: Customer Experience, Digital Transformation, Future of Work

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