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Brian Solis
Digital Anthropologist, 8x Best-Selling Author, Keynote Speaker at BrianSolis.com
San Francisco, United States
Brian Solis is a world-renowned independent digital analyst, anthropologist and futurist who has been called "one of the greatest digital analysts of our time.” Brian is also a world-class keynote speaker and an 8x best-selling author. His latest books include, Lifescale: How to Live a More Creative, Productive and Happy Life, X: The Experience When Business Meets Design, and What’s the Future of Business aka WTF.
Based in Silicon Valley, Solis studies disruptive technologies and its impact on business as well as innovation, experience design, culture dynamics and digital behaviors. Through his research and published work, he humanizes disruptive trends to help leaders understand how technology, markets and people are evolving and how to drive innovation and growth.
Brian partners with tech vendors and brands to lead custom internal and external facing research and thought leadership. He also advises executives on roadmaps and market positioning. Brian also recently expanded his services to include B2B ad B2C influencer projects.
With a loyal online audience of over 700,000 people online, his work makes him a sought-after thought-leader to leading brands, celebrities such as Oprah, Shaq and Ashton Kutcher and over 1,000 startups around the world.
Available For: Speaking Travels From: San Francisco
Speaking Topics: digital transformation, digital disruption, culture of innovation
Brian Solis
Points
Academic
0
Author
1178
Influencer
3567
Speaker
630
Entrepreneur
20
Total
5395
Points based upon Thinkers360 patent-pending algorithm.
Thought Leader Profile
Portfolio Mix
Company Information
BrianSolis.com
Digital Anthropologist, 8x Best-Selling Author, Keynote Speaker
Tags: Customer Experience, Digital Transformation, Innovation
Mindshift or Die! How to Stay Ahead in the Age of AI and Disruption
Brian Solis
May 10, 2025
For over 20 years, I’ve talked about Digital Darwinism—the idea that technology and society are evolving faster than most organizations can adapt. This isn’t just about technology; it’s about how customer expectations, behaviors, and preferences are changing. The businesses that fail to adapt risk becoming obsolete, while those that embrace transformation can unlock entirely new opportunities.
Tags: Customer Experience, Digital Transformation, Innovation
CIO España: AI is a paradigm shift by requiring organizations to rethink the way they operate
Brian Solis
May 09, 2025
As part of ServiceNow's #PutAItoWork 2025 event, we interviewed digital anthropologist and futurist Brian Solis to take the pulse of the technology that seems to be generating the most buzz lately: #AI.
The digital anthropologist and futurist delves into the future of business in a landscape dominated by artificial intelligence and urges CIOs to take the lead. He spoke for this publication.
Tags: Customer Experience, Digital Transformation, Innovation
Van automatisering naar innovatie: hoe AI ons werk fundamenteel gaat veranderen
Brian Solis
April 25, 2025
Waar technologie voorheen werd ingezet om bestaande processen efficiënter te maken, opent AI de deur naar een compleet nieuwe manier van denken en creëren. Automatisering van routinetaken is slechts het begin—de echte kracht van AI ligt in de mogelijkheid om innovatie te versnellen en organisaties in staat te stellen het volledige potentieel van mens en machine te benutten. Hoe kunnen we AI inzetten als een katalysator voor groei, creativiteit en strategische vooruitgang?
Tags: Customer Experience, Digital Transformation, Innovation
Harvard Business Review: Train Your Brain to Work Creatively with Gen AI by Brian Solis
Brian Solis
March 25, 2025
When most people prompt generative AI, they do so within the paradigm of how they think about what could or should come next. For example, when searching Google, users may ask a question, search for the best Thai restaurant “near me,” or insert specific criteria based on filtered output, such as “best downhill mountain bike for intermediate riders.” That approach is often carried into prompting. The results build on a linear path of thinking, research, and decision-making based upon the world as we know it. However, where AI starts to “come alive” is when you create something unique — something that wouldn’t have been achieved without a human and machine collaboration. This requires challenging your own conventions around how you think GenAI should work, and also the outcomes you think are expected or possible.
Tags: Business Strategy, Digital Transformation, Innovation
Harvard Business Review Italia: Innovare con l’IA: una sfida all’approccio “business as usual”
Brian Solis
March 18, 2025
Quale sarà il ruolo dell’IA e dell’IA generativa nelle aziende? Come adottarle in modo sicuro ed etico? Cosa significa time-to-value? Queste le domande che si pongono i dirigenti. D’altro canto, però, non si chiedono come l’IA stia trasformando i mercati, le aspettative e i comportamenti di clienti e dipendenti, e come questi influenzino i modelli operativi e di business. Non ponendosi questi quesiti, i dirigenti si basano sulle esperienze pregresse per ideare strategie e prendere decisioni, prendendo i processi e i sistemi esistenti come riferimento per l’automazione e l’eliminazione dei costi; in questo modo si crea una cultura basata sulla continuità, in un’epoca in cui l’IA impone la necessità di un cambiamento.
Tags: Customer Experience, Digital Transformation, Innovation
NACD: In an Era of AI, Boards Must Disrupt Legacy Leadership by Brian Solis
Brian Solis
March 17, 2025
Yet, the Economist reported that, so far, genAI has had almost no economic impact. This could be why research shows that 66 percent of leaders are “ambivalent or outright dissatisfied” with their companies’ AI and genAI progress thus far. No matter the challenge, businesses cannot afford to sit on the sidelines. As a result, CEOs and boards should partner to balance risks and opportunities, with boards leaning in to ensure that management is adequately prepared and supported to integrate genAI into operations and overall business transformation initiatives.
Tags: Customer Experience, Digital Transformation, Innovation
4 skills for guiding AI transformation
Brian Solis
March 12, 2025
Brian Solis was interviewed by Brian Pittman ahead of his keynote presentation at the AI Horizons Conference in Miami.
Want to shape your org’s AI strategy? Here are 4 skills for guiding AI transformation and how to lead with both innovation and humanity.
The AI gold rush in on — but are organizations asking the right questions?
According to Brian Solis, head of global innovation at ServiceNow and author of “Mindshift,” the real threat isn’t the technology but how organizations implement it.
The Futurists: 2025 Outlook With Brett King, Robert Tercek, and Brian Solis
Brian Solis
March 09, 2025
Brett King, Rob Tercek, and yours truly, get together to brainstorm and model the possible big advances and macro changes that are likely to come in 2025. From Trump’s first year back, to the broader market changes and climate impact issues. This is what happens when you let three futurists out after dark to talk about short-term futures
Tags: Customer Experience, Digital Transformation, Innovation
RGP – Why Now Is a Mindshift Moment: A Conversation with Futurist Brian Solis
Brian Solis
February 27, 2025
While technology is advancing exponentially, our mindsets, approaches, and leadership frameworks are struggling to keep pace. To thrive now, leaders must ignite a new form of awareness and creativity, one that transcends traditional business principles and embraces deeper exploration of the unknown and a deeper understanding of humanity and its evolving needs.
Tags: Customer Experience, Digital Transformation, Innovation
Brian Solis Keynote: Reimagining Retail in an AI-Forward World
Brian Solis
February 17, 2025
At RetailSpaces, futurist and digital anthropologist Brian Solis took the stage to deliver a message that cut through the noise of AI and tech trends. While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people.
Tags: Customer Experience, Digital Transformation, Innovation
diginomica: AI is eating the world – why the AI revolution is good for business
Brian Solis
January 30, 2025
I’m fortunate to serve as the opening keynote speaker at ISE in Barcelona. To celebrate the moment, my team at ServiceNow secured an opportunity at diginomica for a contributed article that explores the keynote topic, “AI is eating the world – why the AI revolution is good for business.”
Summary: AI isn’t just transforming business, it’s redefining what’s possible (if you lead it!) From automation to augmentation, let’s explore how AI can reshape the future of innovation and value creation.
Tags: Customer Experience, Digital Transformation, Innovation
AInsights: Press Zero for the Future, This AI Operator Takes the ‘Work’ Out of Work
Brian Solis
January 27, 2025
OpenAI is releasing a “research preview” of an AI agent called Operator that can “go to the web to perform tasks for you,” according to the launch post. “Using its own browser, it can look at a webpage and interact with it by typing, clicking, and scrolling,” OpenAI says. It’s launching first in the US for subscribers of OpenAI’s $200 per month ChatGPT Pro tier. It is available to Pro users here.
Tags: Customer Experience, Digital Transformation, Innovation
AInsights: How OpenAI’s o3 Model Is Ushering in an AI Reasoning Revolution
Brian Solis
January 20, 2025
OpenAI introduced its o3 “reasoning” model, three months after introducing o1. Interesting fact…the company skipped o2 not because of a technology leap, but instead, copyright issues. Perhaps you heard of O2 in the UK?
The OpenAI o3 model represents a significant advancement in artificial intelligence, positioning as a reasoning and complex problem-solving model. And no, this isn’t AGI. But it is innovative, pushing AI into a new era of ‘scaling laws.’ More on that in a bit…
Tags: Customer Experience, Digital Transformation, Innovation
AInsights: Lights, Camera, AI: How OpenAI and Google Are Reimagining Hollywood 2.0
Brian Solis
January 18, 2025
Text-to-Video Generation: Sora enables you to produce videos by simply inputting descriptive text, facilitating rapid content development without the need for extensive technical expertise. But, Sora doesn’t work like you might imagine using ChatGPT. Your movie is comprised of storyboards, where each scene is then described with as much detail as you can provide, allowing you to craft the story from beginning to end.
Tags: Customer Experience, Digital Transformation, Innovation
AInsights: The AI Assistant You Can Call Anytime
Brian Solis
January 09, 2025
OpenAI recently announced the acquisition of the URL chat.com to access ChatGPT directly, saving you an extra three keystrokes! TY! See what I did there? I saved an extra six keystrokes instead of typing out “thank you!”
But wait, there’s more. If you don’t feel like using a browser, an app, or a mobile app to collaborate with generative AI, OpenAI has introduced a toll-free phone number for you to call in your prompts!
That’s right, you can now call 1-800-ChatGPT (242-8478), without the need to have an account.
Tags: Customer Experience, Digital Transformation, Innovation
AInsights: NVIDIA Unveils Game-Changing AI Supercomputer
Brian Solis
January 02, 2025
The NVIDIA Jetson Orin Nano is making waves as a breakthrough in edge AI and robotics. Designed as a compact yet highly capable supercomputer, this device is revolutionizing how businesses process data and deploy AI at the edge. For business executives, understanding its potential is critical to staying ahead in an increasingly AI-driven world.
Tags: Customer Experience, Digital Transformation, Innovation
How to Shift Your Mindset to Become Irreplaceable in the Age of AI
Brian Solis
October 12, 2024
I joined enterprise industry legends Pascal Bornet, Ray Wang, and Vala Afshar to explore a new future forward and I’m feeling so inspired!
I’ve known Ray Wang and Vala Afshar for years, too many to count. I’ve also followed the work of Pascal Bornet, also, for too many years to count.
It was a coming home of sorts when I joined them on DisrupTV for a conversation about AI and the mindset needed to think beyond automation. This was also my first public conversation about my new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future.
How AI-First Companies Are Outpacing Rivals And Redefining The Future Of Work
Forbes
August 07, 2024
Elite companies use generative AI to outpace rivals by enhancing efficiency and innovation. With AI maturity scores rising, Pacesetters drive transformation and ROI through advanced investments, leadership, and governance.
Tags: Digital Transformation, Generative AI, Innovation
AInsights: Exploring OpenAI’s New Flagship Generative AI Model GPT-4o And What It Means To You
Brian Solis
May 20, 2024
AInsights: Your executive-level insights on the latest in generative AI…
OpenAI introduced GPT-4o, its new flagship, real-time generative AI model. The “o” stands for “omni,” which refers to the model’s ability to process multimodal prompts including text, voice, and video.
AInsights: Microsoft Diversifies Its AI Investment Portfolio With Commitment To French Startup Mistral
Brian Solis
April 24, 2024
Microsoft’s Sata Nadella positioned the investment as a commitment to offering enterprise customers the best choice of open and foundation models on Azure.
AInsights: Nvidia’s Advancements In AI Compute, AI-Powered Humanoid Robots, And Connecting Omniverse To Apple’s Vision Pro
Brian Solis
April 15, 2024
Nvidia made a series of important announcement at its annual GPU Technology Conference recently. This isn’t a news site, so I’ll just cover what was announced and why it’s important to you. I’ll share the news, followed by my AInsights…
Tags: Digital Transformation, Innovation, Leadership
Elon Musk And The Vulgarity Heard Around The Advertising World
Import from forbes.com
December 05, 2023
Musk sent a message to advertisers fleeing X that he may have also given himself the same message. Brand safety and guidelines are more important than ever.
Tags: Customer Experience, Digital Transformation, Digital Disruption
To Lead Digital And AI-First Transformation, CIOs Must Think Like CMOs
Import from forbes.com
November 15, 2023
CEOs are tasking leaders for an AI strategy. Technology leaders must borrow from the marketing playbook to change IT's narrative from cost-center to innovation factory.
Tags: Customer Experience, Digital Transformation, Digital Disruption
To Lead Digital And AI-First Transformation, CIOs Must Think Like CMOs
Import from forbes.com
November 15, 2023
CEOs are tasking leaders for an AI strategy. Technology leaders must borrow from the marketing playbook to change IT's narrative from cost-center to innovation factory.
From Productivity to Purpose: AI's Surprising New Use Cases in our Personal and Professional Lives
Brian Solis
April 18, 2025
How do you use generative AI? Is it to create content, collaborate on work, ideate, learn, code, or seek direction? What if I told you that, according to one research study, the number one application for generative AI is help with mental health and loneliness?
This is the 2nd year in a row when Marc Zao-Sanders publishes his research in Harvard Business Review, that explores "How People are Really Using Gen AI."
Simplicity as Innovation: How Picasso’s Bull Inspired a Philosophy That Redefined Apple
LinkedIn
December 27, 2024
In December 1945 — January 1946, Picasso created “Le Taureau” or “The Bull”, a series of 11 stone prints that painstakingly explored the purest essence of a bull.
With each successive print, a bull is simplified and abstracted. It is considered
Tags: Customer Experience, Digital Transformation, Innovation
A Guided Tour of Apple's Vision Pro and a Glimpse of the Future of [Spatial] Computing
ROI
January 19, 2024
Apple finally released its long-awaited Vision Pro for pre-order today. At launch time, Apple also released a guided tour video that offers a glimpse of spatial computing and the new dimension of immersive experiences it introduces. Here are the key moments to focus on to appreciate what makes Vision Pro a game-changer. What we're witnessing is a new future of computing, connectivity, entertainment, communication, and how we interact with digital and the physical space around us.
Tags: Customer Experience, Digital Transformation, Innovation
Introducing the The GenAI Prism, the Most Comprehensive Visualization of the Generative AI Universe in One Stunning Infographic
ROI
December 20, 2023
The generative AI ecosystem has grown so rapidly, there are over 10,000 GenAI projects currently in play around the world. Our goal was to identify emergent leaders and organize them by usage and outcomes to visualize the generative AI landscape as it takes shape. We’re now tracking over 90 leading startups across many verticals.
Tags: Business Strategy, Customer Experience, Marketing
12 Books
Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future
Wiley
October 15, 2024
Rethink Your Mindset to Reshape the Future
Every company needs leaders who can spot and seize on opportunities at a moment’s notice. Every organization needs leaders who can rally teams together around new opportunities. Those who can see important, emerging trends foresee the coming disruption and harness those forces, translate them into actionable insights and motivation to fuel their company’s march into the future rather than ignoring or running or hiding from opportunities.
In Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, technologist, strategist, keynote speaker, and award-winning author Brian Solis, Head of Global Innovation at ServiceNow, draws on his experience of leading initiatives that drive innovation and business transformation to deliver the empowering message that this is the time to change the world for the better. And that change starts with you.
In this book, you’ll discover why legacy leadership continues to miss the mark and fail to adequately account for change and innovation, causing people to miss the winds of opportunity or threats of disruption until it’s too late. Let this inspire, not frustrate you.
Within these pages, you’ll gain access to the tools, insights, and lessons you need to become an unstoppable leader, regardless of your roles. You’ll learn how to:
Adapt for a post-industrial, AI-first world
Find direction in uncertainty
Spot and prioritize emerging trends
Develop, spark, and embrace innovative ideas that create new value
Learn to thrive in this new and shifting future Mindshift explains how you can make the mental shift to see past industrial-era business-as-usual mindsets, to become the visionary and voice for a future that doesn’t yet exist. Embracing a mindshift opens your potential to new possibilities, breaking the shackles of the status quo, and unlocking alternative, more meaningful destinies.
Mindshift is perfect for anyone who knows a better future is possible, and who wants to make an impact, to reshape the modern business landscape, and develop the skills they need to thrive in a perpetual state of uncertainty. Mindshift is a can’t-miss resource for managers, executives, entrepreneurs, and anyone who cares about the future, their destiny, and the role they want to play in shaping tomorrow.
Association Of National Advertisers: Why It’s Time To Humanize The Brand — For Real This Time
Brian Solis
July 21, 2021
Brian Solis of Salesforce discusses why people are looking for a genuine connection with companies and organizations now more than ever
Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much more human,” Solis says.
X: The Experience Where Business Meets Design
Amazon
October 19, 2015
X explores why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. Brian shares why the future of business is experiential and how to create and cultivate meaningful experiences.
This isn’t your ordinary business book either. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
Tags: Customer Experience, Digital Disruption, Business Strategy
X: The Experience When Business Meets Design Hardcover
Amazon
October 19, 2015
Welcome to a new era of business in which your brand is defined by those who experience it.
Do you know how your customers experience your brand today?
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
Tags: Customer Experience, Design Thinking, Digital Transformation
The Seven Success Factors of Social Business Strategy
Amazon
June 19, 2013
How to align social media with business strategy for real results
For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process.
Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level. Based on interviews with thought leaders, surveys, and extensive research, they show you how to define your social strategy, create alignment across the organization, and use that strategy to support overall business success.
Offers actionable best practices for getting the most bang for your social marketing buck
Explains seven key success factors for effective social marketing that cover everything from long-term vision and executive support to staffing and technology investment
Written by Charlene Li, bestselling author of Open Leadership, and Brian Solis, bestselling author of What's the Future of Business, The End of Business as Usual, and Engage
Tags: Digital Disruption, Marketing, Business Strategy
What's the Future of Business?: Changing the Way Businesses Create Experiences Hardcover
Amazon
March 11, 2013
"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."
—Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards
Tags: Customer Experience, Digital Transformation, Innovation
The End of Business as Usual
Amazon
October 18, 2011
The End of Business As Usual examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
This book will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture.
Tags: Digital Disruption, Innovation, Marketing, Culture, Sales
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Paperback
Amazon
March 15, 2011
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Kindle Edition
Amazon
January 19, 2009
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future.
Tags: Digital Transformation, Social, Marketing, Public Relations
Now Is Gone
Amazon
November 12, 2007
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.
Tags: Digital Disruption, Social, Marketing, Entrepreneurship
1 Founder
Founder at BrianSolis.com
BrianSolis.com
January 01, 2017
Brian Solis is globally recognized independent digital analyst and anthropologist. He is also an award-winning author, prominent blogger/writer, and world renowned keynote speaker. Contact him via email.
Brian Solis is Global Innovation Evangelist at Salesforce, the global leader in Customer Relationship Management (CRM). Brian’s work at Salesforce focuses on thought leadership and research that explores digital transformation, innovation and disruption, CX, commerce, and the cognitive enterprise.
Brian Solis has been called “one of the greatest digital analysts of our time.” Brian is also a world renowned keynote speaker and an award-winning author of eight best-selling books including, X: The Experience When Business Meets Design, What’s the Future of Business and The End of Business as Usual.
In his latest book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His model for “Lifescaling” helps readers overcome the unforeseen consequences of living a digital life to break away from diversions, focus on what’s important, spark newfound creativity and unlock new possibilities.
For almost 30 years, Solis has studied and influenced the effects of emerging technology on business and society. His research and books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on people and also the role we each play in evolution. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies that enable businesses to adapt to new connected markets from the inside out.
With a loyal online audience of over 700,000 people online, his work makes him a sought-after thought-leader to leading brands, celebrities such as Oprah, Shaq and Ashton Kutcher and over 1,000 startups around the world.
Brian also hosts (r)evolution, a popular online video series that examines technology, trends and best practices and introduces viewers to the thought leaders who are blazing the trail. Guests have included Katie Couric, Mark Burnett, Shaq, Billy Corgan, and Adrian Grenier.
Tags: Customer Experience, Digital Transformation, Digital Disruption
The Future Of Marketing Starts Now
Brian Solis
August 06, 2021
A summary of Brian Solis’ keynote presentation at the recent Martechvibe Fest event in South Africa by Suparna Dutt DCunha
People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening.
The Future of Retail is Now: The Shift to Digital-First, Customer-Centered Engagement
Salesforce
June 14, 2021
Jun 22 2021
12:00pm EDT
Virtual
To meet post-pandemic expectations, retailers are challenged with transforming their operations, accelerating digital transformation, and modernizing their workforce management strategies to better empower their service agents and store associates.
With 80% of customers agreeing that experience is as important as product or service, it’s imperative that you take a customer-first approach to enhance your customers’ end-to-end shopping experience and achieve new levels of loyalty.
Becoming a digital-first business is a commitment to your customers. Leveraging data to understand shopper habits during times of change allows businesses to pivot their processes, products, and services seamlessly to meet and exceed customers’ expectations.
Join Brian Solis, a world-renowned digital anthropologist, 8x best-selling author, and futurist who serves as Global Innovation Evangelist at Salesforce, to learn how to accelerate service innovation for Generation-Novel (a cross-generational market majority of digital-first customers), and how retailers can transform their post-pandemic operations into a seamless customer engagement engine to drive business growth and loyalty.
Designing For Digital-First Customers: Focus On Experience For Breakthrough Innovation – Sound & Communications
Brian Solis
March 03, 2021
NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCA’s Business & Leadership Conference is the industry’s most notable platform for executive-level education and discussion.
Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote.
Tags: Customer Experience, Digital Transformation, Digital Disruption
AI And Automation Present A Choice For A Post-COVID World: Business As Usual Or Business Unusual
Brian Solis
January 11, 2021
Today, we stand at a crossroad where we can go in one of two directions: perish in ‘business as usual’ or thrive in ‘business unusual.’
Automation Anywhere is helping the world automater epetitive tasks through RPA (repetitive process automation). They’re doing so to reduce the everyday, menial tasks of employees to free them up for more creative and imaginative tasks and also to staff the jobs of the future…today.
I was asked to speak on this subject at this year’s Imagine Digital conference, the company’s flagship RPA and AI event.
Over the course of three days, tens of thousands of Automation Anywhere customers, partners, and RPA practitioners across all time zones tuned in from the comfort of their homes to participate in more than 60 sessions, delivered by remarkable CEOs, noted analysts, bestselling authors, Automation Anywhere executives and product gurus, and the company’s most elite trainers.
The Urgent Need For Creativity In Life And Why Our Dependence On Personal Tech Can Erode Our Individuality
BRIAN SOLIS
January 06, 2021
The year was 2019. The place was Austin, Texas, during SXSW. Shortly after my keynote and official debut of LifeScale, I visited the Velocitize Talks studio hosted by WP Engine. There, I shared research and insights into my latest book, along with digital transformation, the future of brand, the impact of digital distractions, and the importance of living a more creative life.
Tags: Digital Transformation, Innovation, Leadership
Opening Plenary with Brian Solis: New Normal — Human-Centered Innovation in the Novel Economy
GS1
November 30, 2020
Join us for an exciting opening plenary with our GS1 President & CEO, Miguel Lopera, and a very special keynote speaker, Brian Solis, Global Innovation Evangelist at Salesforce. For nearly thirty years, Solis has studied and influenced the effects of emerging technology on business and society. His research and books study the relationship between the evolution of technology and its impact on people, as well as the role we play in this evolution. Join us to hear Brian's keynote on "New Normal — Human-Centered Innovation in the Novel Economy". Get ready for Q&A, after the keynote!
Tags: Digital Transformation, Supply Chain, Innovation
Banking Innovation Digital Summit: The Age of the Neo Bank
GDS Group
November 18, 2020
Global Innovation Evangelist at Salesforce and 8x Best-Selling Author, Brian Solis will be addressing the keynote: “The Age of the Neo Bank” at our upcoming Banking Innovation Digital Summit this November 16 – 18.
Brian will discuss how #technology is enabling and will continue to enable the #future of the industry, and how to apply this thinking into your customer relationship and product and/or service #development and #strategy.
To find out more about the upcoming Banking Innovation Digital Summit and how you can participate, visit the website here: https://bit.ly/2GKeLq2
This is not the new normal or the next normal: that’s for everyone else
Nokia
November 10, 2020
Join us on 10 November for a one-of-a-kind virtual event that connects you with insights from some of the world’s most influential and respected futurists and technology gurus. With multiple sessions spanning three time zones, Real Talk will cover topics like scaling performance and resiliency, unlocking business potential, and building a better world.
World-renowned digital anthropologist and best-selling author Brian Solis will explore the true meaning of innovation in times when everything doesn’t seem to make sense. In his years of research in challenging convention and breaking new ground, he will share insights from COVID’s disruption, how the most resilient responded, and also how we, as individuals, play a role in seeing a new path forward…beyond “the next normal.”
Tags: Digital Disruption, Innovation, Future of Work
How 2020 Has Change HR Forever
LinkedIn
November 04, 2020
Please join me Nov 4-6 at the #HR Digital Summit where I’ll explore the rise of Culture 2.0, the new role of CHROs, designing innovative employee experiences, and how The Novel Economy has changed HR forever.
Brands as the Engine for Economical Revival
Creativity 4 Better
October 27, 2020
The COVID-19 pandemic has triggered an unprecedented, global economic shutdown which is having a profound impact on businesses worldwide and the MARCOM industry that serves them. Yet, this crisis and subsequent economic reset is providing opportunities to elevate the role brands play in improving the lives of people, businesses and economies.
Join us as we learn, connect and get inspired by the progressive leaders who are turning crisis into opportunity and are successfully building direct to consumer brands through creativity, innovation and a consumer centric approach in a world that is anything but normal.
Tags: Customer Experience, Digital Transformation, Digital Disruption
Innovation in a Novel Economy
SKYGEN USA Virtual Summit
October 15, 2020
October 15: INNOVATION IN A #NOVEL ECONOMY: Brian Solis, Principal Analyst and Futurist, Altimeter
SKYGEN USA Innovation: Craig Kasten,CEO and Managing Partner and John Schaak, Chief Innovation Officer
Brian Solis is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet and has been called one of the greatest digital analysts of our time...
Brian Solis Keynote: Inspirar, Conectar E Estimular A Criatividade. É O Festival Criativar
BRIAN SOLIS
September 24, 2020
De 24 a 27 de setembro, Santos estará no foco central da primeira edição do Festival Criativar, que acontecerá virtualmente. O evento apresentará as mentes criativas de empreendedores, artistas, criativos e pensadores do Brasil, do exterior e de Santos, nos segmentos do audiovisual, da música, design, arquitetura, games, entre outras áreas.
Tags: Customer Experience, Digital Transformation, Digital Disruption
Rethinking Retail in the Interim Normal to Excel in the Next Normal
CSA
July 27, 2020
This isn’t the new normal, it’s the interim normal according to leading digital anthropologist and best-selling author Brian Solis. With the pandemic expected to last for at least 12-18 months until a vaccine, herd immunity, or widely available treatments are available, customer behaviors in the physical and digital worlds will continue to radically shift and evolve.
The very concept of retail was already disrupted by digital and then again by digital D2C natives. But now in times of pandemic disruption, retailers have a rare opportunity to rethink how retail and innovation will intersect during this uncertain time and in the future.
In this thought-provoking session, Brian will share his research on consumer evolution and how to reimagine the future by iterating and innovating during this interim normal. Key takeaways include:
The evolution of Generation-C (Connected) in times of #COVID-19 and what evolving customer behaviors tell us about the future.
What it means to be a digital and health company moving forward and why it’s a competitive differentiator for retailers.
The importance of automation and cognitive automation to optimize transformation and become disruption and future proof.
We hope you will join us for this important event.
A Conversation About How Automation And AI Deliver Success Now For Service Teams
BRIAN SOLIS
December 19, 2022
Today’s service leaders are struggling to meet growing customer expectations amid a 19% average annual turnover rate and tightening operational budgets. But Salesforce Service Cloud CEO Clara Shih and VP, Global Innovation, Brian Solis see automation and AI as a solution.
Cultivating customer empathy in a data-driven world with Brian Solis
Listen Notes
October 24, 2022
Producer’s note: This week’s episode is a conversation Janelle had with futurist and author Brian Solis at The Human Insight Summit held last week in New Orleans. We hope you enjoy the conversation.
Tags: Customer Experience, Innovation, Business Strategy
The Futurists: Living Futures With Brian Solis, Brett King, And Robert Tercek
Brian Solis
October 10, 2022
In this week’s show futurist, digital analyst and anthropologist, along with being a Global Innovation Evangelist for Salesforce, Brian Solis joins hosts Brett King and Robert Tercek to talk adapting to life in the future.
Tags: Customer Experience, Digital Transformation, Innovation
Technology, Adaptation, And The Future Of Employee Experience With Nathalie Nahai
Brian Solis
August 18, 2022
My dear friend Nathalie Nahai invited me on her popular podcast, The Hive, to discuss her new book and the future of tech, resilience, and leadership. I’d like to share that conversation with you here.
Today I speak with the inimitable Brian Solis, a world-renowned digital anthropologist and futurist. An award-winning author and global keynote speaker, Brian’s research, advisory and presentations humanise the relationship between disruptive innovation and its impact on institutions, markets and societies.
Tags: Customer Experience, Leadership, HR, Future of Work
How Do We Make Customer-Centricity More Than A Tagline?
Salesforce
March 01, 2022
In this Salesforce Executive Conversation, VP and global innovation evangelist Brian Solis explains the new mindset required for true customer-centricity, and how humanizing technology can put the magic back into customer service.
Tags: Customer Experience, Digital Transformation, Innovation
The New Trajectory For Digital Transformation And The Role Of AI And Automation In A Post-Pandemic World
EnterpriseTalk
July 19, 2021
An insightful conversation with Sameer Datta of Enterprise Talk about technology’s boom within orgs around the world and the accelerated rise of AI and automation in the post-pandemic economy. We also explore the impact digital transformations are having on customer experience.
Tags: AI, Customer Experience, Digital Transformation, Innovation
TechRepublic: When It Comes To Digital Transformation In A Time Of Crisis, It’s Time To Invent The Future We Want
Brian Solis
April 27, 2021
TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited transcript of their conversation.
Karen Roby: Brian, you’ve added a new title, which I think is really interesting, we can talk a little bit about, global innovation evangelist for Salesforce. What does that mean?
Brian Solis: It means that I have to look at all of the trends happening in the market and essentially try to make sense of them, humanize them, so that executives, stakeholders, and even our own ohana, our own team, can help humanize the next steps of our customers and our partners because these are certainly interesting times. And there’s a lot of new things to think about, and so my work is to study those trends and help not only make sense of them, but put them into actionable steps so that we can move forward in more productive and creative directions.
TELUS International Studios: The Novel Economy And Gen N
Brian Solis
April 20, 2021
On this episode of TELUS International Studios, we’re joined by Brian Solis, Global Innovation Evangelist at Salesforce. Brian wears many other hats as a digital anthropologist, author, and keynote speaker, so there’s no shortage of insights he has to share.
From how the pandemic has changed our relationship with technology, accelerated fear and anxiety, to the stress this time has had on the economy, and what it all means for your company. Brian identifies this time as the “novel economy” and he introduces a new cross-generational demographic, called Generation N.
Finally, Brian deep dives into his latest book, Lifescale: How to Live a More Creative, Productive, and Happy Life. Available on Amazon.
Technology As An Ally For A More Sustainable World
Brian Solis
February 18, 2021
El mayor experto en transformación digital e innovación del mundo y una de las personas más influyentes en Silicon Valley, Brian Solis, nos habla sobre la importancia de fomentar el pensamiento creativo desde la educación. Además, reflexiona sobre teléfonos inteligentes y cambios conductuales, redes sociales, desinformación, inteligencia artificial y marcas, así como del futuro de la tecnología.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce
Customer first thinking
December 17, 2020
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Tags: Digital Transformation, Innovation, Leadership
Why Human Connections Should be at the Center of Digital Transformation: A Conversation with Brian Solis
Salesforce
December 02, 2020
Successful digital transformations start and end with the teams executing them. Meaningful innovation and lasting impact isn’t top-down, it’s defined by those at the frontlines every day. But creating this ‘culture of innovation’ is easier said than done, and here to talk us through the dos and don’ts is Salesforce’s Global Innovation Evangelist, Brian Solis.
Brian has been called “one of the greatest digital analysts of our time,” and is an expert in driving innovative thinking in the workforce. Tune in for his advice on business innovation, process innovation, employee experience, customer experience, and more.
Tags: Digital Transformation, Innovation, Leadership
How COVID-19 And The “Novel Economy” Is Changing The Way Customers Respond To Businesses
Brian Solis
November 29, 2020
TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited transcript of their conversation.
Designing For Digital-First Customers: Focus On Experience As A Driver For Breakthrough Innovation
BRIAN SOLIS
August 19, 2020
Designing for the accidental narcissist: Focus on experience is driver for Gen-C (and now Generation-N) innovation.
Experience is what counts. An incoming wave of connected consumers — known as Generation C — are not bound by traditional demographics. Instead they share behaviors, interests and expectations driven by the digital era. Accustomed to instant gratification, they expect everything to be tailored to their needs and delivered now. Delay them or displease them, and they move on without a backwards glance.
“What companies need to get is that the customers change,” said Brian Solis (pictured), digital analyst, anthropologist, futurist, best-selling author, and international keynote speaker @Brian Solis. “Once you get something your way fast … you take that mindset subconsciously to everything you do.”
Solis spoke with spoke with Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Comcast CX Innovation Day event in Sunnyvale, California. They discussed changing customer expectations and the increasing importance of experience to the design process.
Tags: Customer Experience, Digital Transformation, Future of Work
Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing
TopRank Marketing
March 07, 2019
Brian Solis is an award-winning author of 8 books and an internationally known keynote speaker. I’ve had the pleasure of knowing Brian for many years and he has consistently been one of the most thoughtful, inspiring and intelligent people I know.
Not long ago Brian and I had a chance to catch up and he shared with me the news of his new book Lifescale – How to live a more creative, productive and happy life. That’s a pretty compelling title and being up to my neck in digital distractions, multi-tasking and a need to break free out of that chaos, the notion of Lifescale was immediately interesting to me both personally and as a way to better empathize with customers as a marketer.
Not only did I pre-order the book (it came yesterday) I had a chance to talk with Brian and record a video interview about the premise of the book, the problems it can help people solve, lessons for marketers and a fun game of word association.
Building Trust In Digital Business
BRIAN SOLIS
August 20, 2020
It now seems like a lifetime ago. Shortly before the onset of COVID-19 and my joining Salesforce as the Global Innovation Evangelist, I flew to London to participate in an expert panel on software defined networking (SDN) and the future of digital transformation. While digital transformation itself has been disrupted in the time since, SDN, like many enabling and mission-critical technologies are more important now than ever.
I recently stumbled across unpublished material that I wanted to share with you here.
Insights from the insiders Join our expert panel as they explore the relationships between data, trust, talent and innovation. They’ll be considering questions that include: what emerging trends are disrupting the business landscape? How is data and personalisation being used to ‘wow’ customers? What does it take to be a disruptor? And what practices are empowering employees and affecting company culture? Click the play button to hear their insights
Tags: Customer Experience, Digital Transformation, Digital Disruption, Innovation
The Rise of the Homeforce
Pros&Content 2020Nect
June 25, 2020
When COVID-19 hit, we brought together a 10,000-person marketing community for a 10-episode virtual roundtable series on how to navigate your brand through the pandemic. The reality of today’s crisis is making it critical for us to focus the conversation on the issues the country is facing and also the stories of resilience, inspiration and unity that will help us all get through this time together.
To do this, we took the conversation to the next level by giving the stage not just to marketers but also to creatives, executives, entrepreneurs, small business owners, and other professionals with an incredible story to tell so we can all learn from one another.
The result was our Pros & Content Connect virtual event co-organized with Salesforce on June 24-25. Keeping in the spirit of unity, we decided to make the conference free for everyone. We need each other now more than ever, and wanted to make sure everyone could be included.
Our speaker lineup included CMOs, CEOs, authors, athletes, actresses, and beyond.
Tags: Entrepreneurship, Business Continuity, COVID19
Defining The New Digital Worker
BrightTALK Originals + Citrix
May 28, 2020
In the opening episode of The New Workspace, Safi Obeidullah, Field Chief Technology Officer, Citrix and host of The New Workspace will explore how you can empower your employees with a smarter way of working to keep them productive, happy and engaged. He will be joined by a panel of industry experts who will discuss:
• Why you need a technology-backed, holistic strategy for the new workplace
• The relationship between effective collaboration tools, employee happiness & the bottom line
• How consumer tech is influencing how HR and technology need to work together to keep employees engaged
Panelists include:
- Safi Obeidullah, Field Chief Technology Officer, Citrix
- Chris Hall, Vice President, Global IT, KEMET
- Alysia Eve, Director of Product Marketing, Citrix
- Brian Solis, Global Innovation Evangelist, Salesforce
The Futurists: The Future Of The Legal Industry With Dr. Cain Elliott
The Futurists
August 15, 2023
What’s the future of the legal industry? On this episode of The Futurists, my co-host Robert Tercek and I interview Dr. Cain Elliott, Head Legal Futurist and a Senior Vice President at Filevine to explore the present and potential new futures.
Tags: Digital Transformation, Innovation, Legal and IP
Inside the mind of a Global Innovation Evangelist
Retail Therapy
February 08, 2023
In this episode of Retail Therapy, we have the pleasure of hosting Brian Solis. Brian is a leading digital anthropologist and futurist, known for his expertise in digital transformation, customer experience, and innovation. He is currently the Global Innovation Evangelist at Salesforce, where he leverages his vast knowledge to drive thought leadership and research.
Tags: Customer Experience, Digital Transformation, Innovation
Salesforce Commerce Cloud Innovations: Redefining How Brands Approach Their Customer Experience With Salesforce Futurist Brian Solis
BRIAN SOLIS
January 11, 2023
Brands are in a position where they must exceed customer expectations even if the customer wasn’t expecting it. No brand is safe from the need to stay one step ahead of its customers – just think of Blockbuster and Nokia.
In this episode, I have a great conversation with Brian Solis, VP, Global Innovation at Salesforce. Brian is a world-renowned digital anthropologist, futurist, eight times bestselling author, and international keynote speaker. He has consistently been recognized as one of the world’s leading voices in innovation, business transformation, and leadership for over two decades.
Listen in to learn about the customer experience in a digital-first world and how brands can survive the changes and continually exceed their customers’ expectations
Tags: Digital Transformation, Innovation, Leadership
The Future Of Work: Building A Mindset That Embraces Innovation
BRIAN SOLIS
July 21, 2022
What’s the difference between innovation, iteration, and disruption? We brought digital futurist Brian Solis on to this episode to explain. The author and Salesforce Global Innovation Evangelist provides insights into how these topics are distinctly different yet interconnected. Brian breaks down how any organization—regardless of size, industry, or notoriety—can harness innovation through a simple shift in mindset. In less than 30 minutes, he shares ways to not only unlock genius at the workplace, but within yourself as well.
Tags: Digital Transformation, Innovation, Future of Work
The Future Of Global Retail
Brian Solis
June 27, 2022
In this episode, Retail Doctor Group welcomes Brian Solis, a global innovation evangelist from Salesforce, from the US to discuss the changes in the global retail sector, particularly shoppers’ behaviours, that are accelerated by the pandemic. Brian Solis and our CEO Brian Walker will together explore emerging concepts such as “Shopping at the edge” and how retailers can apply new technology and insights to maximize engagement at all touchpoints on the customer journey.
WTF: What’s The Future Podcast – When It Comes To Safety And Security, Robots And People Become Co-Workers With Travis Deyle
Brian Solis
May 17, 2021
In episode 4 of WTF: What’s the Future, my friend Dr. Travis Deyle, CEO and Co-Founder of Cobalt Robotics joins me to explore the real world of robotics entering in the workforce.
WTF: What’s The Future Podcast – 5 Destructive Personas That Are Killing Your Creativity With Chase Jarvis
WTF: What’s The Future Podcast
May 03, 2021
In episode 2 of WTF: What’s the Future, I get to spend time with another dear friend, Chase Jarvis. In my mind, Chase is one of the most creative and inspiring artists of the digital economy. We’ve also had some of the most soulful conversations of my life all around the world. I’m proud to know him.
Chase joined me on WTF to discuss his latest book, Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning, and Succeed in Work + Life. As Chase says, “Life isn’t about finding fulfillment and success – it’s about creating it.” The good news? Creativity isn’t a skill—it’s a habit, a mindset, and a practical lever that transforms our lives and delivers vitality to everything we do. Your personal power awaits.
WTF: What’s The Future Podcast – 11 Habits To Become A Master Influencer With Author Jason Harris
Brian Solis
April 26, 2021
In episode 1 of WTF: What’s the Future, I interview my dear friend Jason Harris explore his new book,The Soulful Art of Persuasion.
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust, through the cultivation of character-building habits that are essential to personal growth and sustained business success.
The Novel Economy, Generation N, And Thriving In A Digital-First Environment: Futurist Brian Solis On Marketing Smarts [Podcast]
Brian Solis
February 24, 2021
What an absolute treat to spend time with my friend Kerry O’Shea Gorgone on the Marketing Smarts [Podcast] for MarketingProfs!
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Brian Solis is a digital analyst, anthropologist, and futurist. He’s written several bestselling books, including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. Brian recently brought his technology expertise to Salesforce as the company’s Global Innovation Evangelist.
I invited Brian to Marketing Smarts to talk about the “Novel Economy,” what he calls “Generation N” (an update to his “Generation C” concept).
We also talked about Brian’s book Lifescale: How to Live a More Creative, Productive, and Happy Life, and how those concepts apply now that everybody has to be digital first.
Episode 10: Mihir Shukla, Seth Cohen, Stephen Ezell
Intersections Podcast
November 05, 2020
Today we continued our theme of innovators who have shifted our perspectives so that we can see things in a new way. Mihir Shukra introduced us to the notion that automation through AI was not only going to be everywhere, but that it would be increasingly democratized. We would feel its influence in a variety of B2C applications and the technology itself would become more accessible to us and not remain in the province of highly specialized engineers. Then Seth Cohen talked about the importance of bringing optimism into our lives, not as a mood or exhortation, but as a conscious practice. For him, it is our optimism that shapes our sense of possibility and enables us to align around common objectives in this era of the “missing middle.” Finally, Stephen Ezell from the Information Technology Innovation Foundation (ITIF) reflected on the need to expand our definition of innovation to include the innovation agenda of countries. This has implications for understanding the policy levers and stewardship models that enable robust national innovation strategies. It is an urgent priority in the United States, which would benefit from a refreshed national innovation agenda.
Episode 09: Tony Orsten, Dr Geeta Nayyar
Intersections Podcast
October 29, 2020
Today’s two guests brought us fresh insights about the impact of the pandemic on their respective arenas of expertise. Tony Orsten is a multi-faceted entertainment entrepreneur and executive based in the UK. He reflected on the positive influence of the pandemic as a driver of innovation and a forcing function for change in how artists of all kinds connect with their audiences. Geeta Nayyar, executive director for health and life sciences at Salesforce, reflected on how health care was being transformed by new collaborative and data sharing technologies whose development was being accelerated by the pandemic. New technologies offer the possibility of qualitative change in how doctors and patients interact – transforming the event of a periodic office checkup into a constant flow of information enabled by sensors and monitors of all kinds that enable continuous fine-tuning of diagnosis and treatment based on the most current information.
Tags: Digital Transformation, Innovation, Leadership
Episode 08: Phil Komarny, Debra Lavoy, Phillip Sonnleitner
Intersections Podcast
October 22, 2020
Today’s edition of Intersections brought us three pioneers in search of their grail. First, we explored the brain of Phil Komarny, VP Innovation at Salesforce He has been a tireless pioneer in advancing learning through technology that is transforming lifelong learning, re-skilling and they way we prepare young people for the 21st century. Our second guest Debra Lavoy shared her quest to find ever more effective methods to separate truth from falsehood in the media based narratives we consume. And finally, Phillip Sonnleitner talked about his grail of perfect, portable sound recording. He has realized this through his breakthrough Mikme products that are transforming field recording into an agile, democratic process.
Today’s episode presented three views of how being multidisciplinary and multifaceted creates impact. Abigail Posner, head of the brand lab at Google talks about the power of combining empathy with tech savvy to create empathy. Scott McLennan – lawyer, minister and business ethics educator – discusses the place of purpose and values in one’s career. And finally, Alison Levine shares her exceptional track record in extreme sports (mountain climbing, South Pole skiing) and shows Its applicability to business leadership.
Episode 05: Matt Garratt, Rika Nakazawa, John Arquilla
Intersections Podcast
October 01, 2020
If there is one theme that ties our three guests from today’s show, it is that they are all pioneers. Matt Garett, head of Salesforce Ventures talks about how he has reinvented the traditional venture capital business model to fit the needs of large scale innovation. Rika Nakazawa presents a vision of organizations that can successfully harness the power of diversity. And finally, military strategist John Arquilla shows us the future of national security, the military’s innovators dilemma and the subtext of the AI race between the United States and China.
Tags: Digital Transformation, Innovation, Business Strategy
Episode 04: Gerd Leonhard, Sallyann Della Casa, Dr. Julie M. Albright
Intersections Podcast
September 24, 2020
Gerd Leonard, who has been a long-time figure on the thought leadership stage, shares his views about how to thrive in the pandemic era. Sallyann Della Casa, education iconoclast, describes how she has mashed up technology and soft skills to create new ways of measuring and inculcating a class of 21-century relevant proficiencies that are usually given lip service rather than serious consideration in organizational life. And Julie Albright, self-described digital futurist, talks about the impact of digital natives are reshaping the American Dream, drawing from her book “Left to Their Own Devices.”
Tags: Digital Transformation, Leadership, Business Strategy
Episode 03: Gabor George Burt, Cathy Hackl, Susie Ellis
Intersections Podcast
September 17, 2020
Gabor George Burt, author of Slingshot, and noted innovation domain expert talks about the importance of imagination and creativity in activating the innovation process both for individuals and organizations. Cathie Hackl brings us up to date on the exploding application space for VR and AR, and shows us its future. And finally, Susie Ellis, chair of the Global Wellness Institute discusses innovations in the concept of wellness as it evolves from spa treatments to a fundamental set of considerations that shape where we work, learn and live.
Episode 02: Rishad Tobaccowala, Brian Roemmele, Rika Nakazawa
Intersections Podcast
September 10, 2020
Rishad Tobaccowalla is at the top of the advisory pyramid, counseling leaders of companies worldwide. In his conversation with us, he talks about how to weather the current disruption, which he calls “the Great Reinvention,” and draws insights from his book, The Soul of Business. Brian Roemmele then takes us on a very deep dive into the future of voice recognition and how it weaves into the fabric of next generation businesses. Rishad gives us the “what” of transformation; Brian gives us one of the “how’s”.
Tags: Digital Disruption, Leadership, Business Strategy
Episode 01: Peter Leyden, Henry King, Karen Mangia
Intersections Podcast
September 03, 2020
We start with three portraits of the new world that is emerging and what it will take to get us there. Our inaugural episode begins with noted futurist Peter Leyden, co-author of the classic book, The Long Boom. His current project, called The Transformation, describes ten arcs of technological advance that he believes will empower positive change at scale. We could all use a little optimism these days. Karen Mangia talks about the new realities of work in an era of social distancing, referencing her latest book Working From Home. Finally, Henry King, innovation leader at Salesforce, reflects on a wealth of experience to describe what it takes to effect meaningful transformation.
Tags: Digital Disruption, Leadership, Future of Work
Episode 00: Pre-Launch
Intersections Podcast
August 27, 2020
A backstage look at the pre-launch of Intersections. Brian and John warm up their conversational chops. They talk about the show’s personality and its intention. Visualization maven Lesley Evers introduces her approach to providing real-time graphic recording. Production matters are ironed out. The stage is set.
Growing Your Business In Today’s All-Digital, Work-From-Anywhere World
Brian Solis
June 10, 2021
I’ve been spending quite a bit of time with the Salesforce Canada team. Recently, I had a chance to present at the #PathToGrowth LIVE series along with a stellar cast:
Joe Mimran, Founder, Club Monaco & Joe Fresh
Jaldeep Pandya, Sr. Manager Business Transformation, Honda Canada
Zahra Al-Harazi, Purpose-Driven Leadership Expert & Entrepreneur, Skillit
Amber Mac, President, AmberMac Media Inc.
Our theme was not only growth, but also innovation in customer experience and employee empowerment. The world has changed and there’s no going back. The companies that will emerge stronger are the ones that embrace technology to sell, service, market, and collaborate from anywhere.
SXSW 2021: The Path Forward For Healthcare Innovation And Digital Transformation
Brian Solis
March 17, 2021
Brian Solis, Global Innovation Evangelist at Salesforce, joined Ron Kim, SVP and Chief Technology Officer at Merck, and Manoj Narayanan, Chief Technology Officer at Real Chemistry, to explore “Five Things to Know About Digital Transformation in Healthcare.” The session was an official part of SXSW 2021 programming.
Tags: Digital Transformation, Innovation, HealthTech
Executive Roundtable With Dr. Mik Kersten And Brian Solis On Strategic Planning And OKRs In Digital Transformation
Flow Framework®
January 27, 2021
This roundtable focusing on strategic planning and OKRs will bring together a small group of transformation executives for exclusive discussion and networking with peers. Hosted by Dr. Mik Kersten and acclaimed digital analyst Brian Solis, this confidential and interactive session includes an open dialogue around leveraging the Flow Metrics to drive digital transformations in 2021, as well as best practices and personal insights from Mik and Brian.
Key discussion points are:
Building successful OKRs and the importance of measuring business performance at scale
How transformation and cultural changes are impacting organizations, and which methodologies have drawn success or challenges
Using Flow Metrics to advance digital strategies in 2021, building on the unprecedented internal support cultivated during the pandemic
Measuring the value of transformation to the business and customers
Making the shift from project to product
Tags: Customer Experience, Digital Transformation, Innovation
How to boost your business through innovation in the current and future context?
Emakina
June 23, 2020
Emakina has invited the digital anthropologist and disruption specialist, Brian Solis, to enlighten you on how to boost your business through innovation in the current and future context. This might also be the opportunity for you to ask the theorist of Digital Darwinism your own question, as five topics submitted by attendees will be preselected and sent to our expert.
Tags: Customer Experience, Digital Transformation, Innovation
Get Ready for the Novel Economy, Virtual Keynote
DigitalK
June 04, 2020
THE EVENT When we thought of this year's teaser campaign for DIGITALK titled "What's Next", we couldn't have imagined how enormous and important this question will become in a fortnight.
"What's Next" is possibly also one of the most difficult questions at the moment. However, the DIGITALK team will spend the next months examining how businesses and societies change so that the conference reemerges even more useful and relevant.
We will keep talking with you, listening to your needs and trying to understand the challenges you face in your daily life and business.
In the meantime as a part of our efforts to serve the DigitalK community we are extremely happy to announce that Brain Solis will take the online stage for you in an exclusive talk.
Some of you already know Brian from DigitalK two years ago. Since then he has reconfirmed his role as a world-renowned digital analyst, anthropologist and futurist.
Novel means new and unusual and that accurately describes these times. In a business sense, Novel represents a new strain of market conditions that are not fully identified or understood. Thus, we have no pre-existing defenses or experience against this level of astonishing disruption.
In his talk, Brian will help us not only to understand and weather the storm but to navigate and fit in the new economy.
Tags: Digital Transformation, Innovation, Business Continuity
Retail Innovation in the #NovelEconomy
RetailX
June 04, 2020
We are living in a #NovelEconomy in a literal sense. Novel means “new” and “unusual,” which is why it’s often attached to these unique strands of outbreaks. The reality is that retail employees, customers, people, will emerge differently from this experience. Our behaviors are changing now. This is a time to listen and to add value in ways that sow relationships at a human level. If you could look back to these times from the future, where is it that you wish you would have focused? This is a question to answer right now. This is a time when markets need great empathy and leadership. Not every industry and not every company is going to come out on the other side of this healthy or successful. It’s unfortunately reality. But you have choice. You can cut innovation programs to save money, pause critical sales, marketing and CX investments, let go of supporting staff, and batten down the hatches. Or, you can make bold investments in innovation that set the stage for growth. Surviving is in of itself an achievement, but difficult times have a way of resetting the landscape.
The truth is that we’re not going back to the normal we once knew. Coming out of this, there will be a new normal. The status quo will be, by design, behind the times. Their efforts will emphasize recovery rather than growth. The innovators will be those who challenge even new conventions to trailblaze forward. The future will be shaped by how companies choose to shape markets and serve customers and employees in these times. This is the time to create the new leadership playbook moving forward.
Tags: Innovation, Business Strategy, Business Continuity
Navegando tempos de Infodemia
decoders
May 29, 2020
Cansado do volume de informações que estamos recebendo? Quer saber como ser mais produtivo e feliz em tempos de pandemia? Vamos falar com um dos maiores especialistas do assunto -keynote do SXSW por inúmeras vezes, autor de bestsellers - Brian Solis. Vem com a gente?
Tags: Digital Transformation, Digital Disruption, Innovation
Transitioning from Project to Product to Thrive in the New Normal
Tasktop
May 21, 2020
In the wake of global disruption, we have entered into an era of a new and unusual Novel Economy. This new strain of market conditions is not fully identified or understood. It is clear that a new economy is taking shape--and there is no playbook.
This is a time for innovation. Success will be determined by how effectively organizations can adopt digital-first mindsets supported by Agile and DevOps, and value stream management to execute at internet speed and scale.
There is no more time. Mastering software at scale is required for survival.
This on-demand webinar with Brian Solis and Dr. Mik Kersten discusses the way forward, how to avoid the paths to failure and finally succeed at mastering software at scale.
Tags: Digital Transformation, Digital Disruption, DevOps
Unlock & Discover Success in Our New Workplace Reality
Appirio
April 16, 2020
Tune in to watch this compelling fireside chat with three industry thought leaders, Appirio CMO Gurvinder Sahni, Salesforce Global Innovation Evangelist Brian Solis, and Constellation Research Principal Analyst Ray Wang. They’ll discuss strategies for navigating and leading in this new norm while sharing real-world examples of the digital transformations happening all around us.
Tags: Digital Transformation, Digital Disruption, Innovation, Future of Work
Brian Solis Named Among The 20 Top Virtual Keynote Speakers
Readwrite
March 29, 2020
This article will provide you with the top 26 virtual speakers and what distinguishes them from other speakers. You can also learn about what to look for in a virtual speaker as well as discover how to create a successful online conference or workshop.
Brian Solis ranked #2 on the list of “Top Virtual Keynote Speakers You’ll Ever Hear” via ReadWrite.
Few people understand the impact that technology has had on business and society more than Brian Solis. Thirty years of experience have led to seven bestselling books and heavily sought-after skills as a digital analyst. His work, along with a popular online video series called “(r)evolution,” has garnered a loyal online fan base topping 700,000.
Tags: Digital Transformation, Social, Future of Work
The Future of Retail Innovation and Cognitive Automation
Aera Technology
March 12, 2020
Over the last 20 years, digital-native companies — like Amazon, Netflix, Stitch Fix and Carvana, have transformed how people consume — from movies and television shows delivered digitally, to physical products at your doorstep in a matter of hours. While these companies have clearly set a new bar for convenience and consumer experience, they have also opened the door to new types of growth opportunities and business models. For Consumer Packaged Goods (CPG) and Retail companies looking to capitalize on these opportunities, digital transformation is no longer optional; it is a prerequisite.
That is why award-winning author and global keynote speaker, digital analyst, anthropologist and futurist Brian Solis, is joining CGT and Aera Technology in an upcoming webinar, to explore the growth opportunities and business models CPG and retail companies are unlocking through digital transformation.
Tags: Digital Transformation, Digital Disruption, Innovation, Retail
Align Digital Transformation With Business Modernization To Compete For The Future
BRIAN SOLIS.COM
December 09, 2019
I love it whenI get to join Karen Roby on her TechRepublic show. Each time, we discuss leading business technology news and trends and I honestly geek out each time. In our latest episode, we explore the hurdles facing organizations and how to overcome them as they go through digital transformation. We also explore some highlights from the Salesforce Dreamforce 2019 event. Video here. Transcript below.
APPLE TREE BITES IN A BYTE BRIAN SOLIS
Apple Tree
January 22, 2021
El mayor experto en transformación digital e innovación del mundo y una de las personas más influyentes en Silicon Valley, Brian Solis, nos habla sobre la importancia de fomentar el pensamiento creativo desde la educación. Además, reflexiona sobre teléfonos inteligentes y cambios conductuales, redes sociales, desinformación, inteligencia artificial y marcas, así como del futuro de la tecnología.
This is not the new normal or the next normal: that’s for everyone else
Nokia
November 26, 2020
We talk about the ‘new normal’ or the ‘next normal’, but for world-renowned digital anthropologist and author Brian Solis, ‘normal’ was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers.
10 Quotes To Enrich Your Customer Experience
Brian Solis
October 20, 2020
Mercí Thierry Spencer Transcript in French (via Google Translate): rien de tel qu’une bonne situation pour s’inspirer et partager des convictions autour de soi je vous propose une sélection de dix citations pour enrichir votre expérience client les gens ne se souviennent pas toujours de ce que vous dites ni même de ce que vous faites mais ils se souviennent toujours de ce que vous leur avez fait ressentir my angel ou écrivaine poétesse actrice et militante américaine ne pensais…
Intersections: Where Ideas and Possibility Converge Hosted by John Kao and Brian Solis
YouTube
October 08, 2020
A weekly conversational jam session that dives deep into the intersections among technology, innovation, culture and ideas. We bring diverse personalities and worldviews together in service of greater understanding and unlearning.
Intersections: Where Ideas and Possibility Converge Hosted by John Kao and Brian Solis
YouTube
October 01, 2020
A weekly conversational jam session that dives deep into the intersections among technology, innovation, culture and ideas. We bring diverse personalities and worldviews together in service of greater understanding and unlearning.
Intersections: Where Ideas and Possibility Converge Hosted by John Kao and Brian Solis
YouTube
September 24, 2020
A weekly conversational jam session that dives deep into the intersections among technology, innovation, culture and ideas. We bring diverse personalities and worldviews together in service of greater understanding and unlearning.
Intersections: Where Ideas and Possibility Converge Hosted by John Kao and Brian Solis
YouTube
September 17, 2020
A weekly conversational jam session that dives deep into the intersections among technology, innovation, culture and ideas. We bring diverse personalities and worldviews together in service of greater understanding and unlearning.
Intersections: Where Ideas and Possibility Converge - Episode 0
YouTube
August 27, 2020
Hosted by John Kao and Brian Solis
Intersections is a weekly conversational jam session that dives deep into the intersections among technology, innovation, culture and ideas. We bring diverse personalities and worldviews together in service of greater understanding and unlearning.
Motivating Trends: Building Small-Business Resiliency in a Pandemic
Entrepreneur
October 09, 2020
Journalist and CultureBanx CEO Kori Hale will interview renowned keynote speaker, futurist, award-winning author, and Global Innovation Evangelist for Salesforce, Brian Solis. For nearly three decades, Solis has helped executives of leading brands and startups understand what’s happening and why, visualize future trends, and deliver the future they want to see.
Join us for this free webinar, featuring renowned keynote speaker and futurist Brian Solis, to learn the top entrepreneurial trends, challenges, and goals. Attendees of this webinar will learn:
-The top trends impacting SMBs from Salesforce’s annual SMB Trends Report
-How SMBs are using the pandemic and racial injustices as motivation
-New ways to drive innovation through digital transformation
-Various ways to plan for the future and build business resiliency
Brought to you by Salesforce and Entrepreneur, Motivating Trends: Building Small-Business Resiliency in a Pandemic will take place live on Wednesday, November 18, at 2 p.m. EST | 11 a.m. PST.
Frost & Sullivan is excited to announce our Monthly Webinar Week Series, complimentary to you. Daily, at 11:00am EDT, Monday, June 15 through Thursday, June 18, we will present a 30-minute webinar to help you in transitioning to a new customer and organizational dynamic.
This month will feature leading industry thought leaders sharing their insight and use cases on organizations taking on the very real challenges we face at this moment in time. Now more than ever, the ability to adapt to all that has and will continue to change is paramount.
Tags: Customer Experience, Digital Transformation, Business Continuity
How to Make Hold Times a Thing of the Past with Digital Customer Engagement
Ring Central
November 12, 2019
Losing touch with customers as they wait on hold, closing phone services overnight, and limiting digital communication channels is a service leader’s ultimate enemy. Today, customers move fluidly between businesses that best serve them, across channels that are most convenient to the customer, until their experience doesn’t meet expectations.
Join this webinar with Brian Solis, Digital Analyst as we discuss:
What are the challenges in meeting customers wherever they are online?
What does an “effortless” customer experience look like?
What is the best way to eliminate that annoying long hold time experience?
Webinar: Digital Wellness For A Remote Workforce And The Role Of IT
Brian Solis
August 23, 2021
With the haste to roll out additional technology to support remote work and an expectation for employees to rapidly adopt that technology, there can be complaints and consequences as it relates to tech adoption.
Tags: Digital Transformation, Innovation, Future of Work
Surviving Digital Darwinism
Brian Solis
March 08, 2021
My episode of ASG Technology‘s podcast with Paul Muller, “Digital: Disrupted,” is now available!
If you have a moment to , I share why Digital Darwinism is now a massive opportunity for operational+business model innovation and the role of Generation-N (Novel) in the coming “re-emergence.”
Tags: Digital Transformation, Innovation, Business Continuity
How Innovation Is Changing Course - and Why It’s More Important Than Ever
Global Innovation Institute
March 04, 2021
World-renowned innovation evangelist Brian Solis shares pandemic-focused research and discusses it with Anthony Mills - Executive Director.
About this Event
The pandemic has reset the world and there's no playbook for how to move forward. What's certain, in an uncertain world, is that striving for a new normal only hastens the next status quo.
World-renowned innovation evangelist Brian Solis will share his pandemic-focused research on how to thrive in what he calls the "Novel Economy." The difference, as he'll demonstrate, separates tomorrow's innovators from those solely focused on digitization and modernization.
The Engagement Gap: How executives and employees think differently about employee engagement by Brian Solis and Jostle
Recruiting & HR
September 27, 2019
New survey data shows that employees and executives have different views about employee engagement and the things organizations do to improve it. This is the result of the Engagement Gap. Employee engagement programs, while well intentioned, often miss the mark. This white paper describes the Engagement Gap, and shares survey results captured by Jostle Corporation in partnership with Brian Solis. The data suggests that effective employee engagement programs focus on turning organizations into more meaningful, congenial, and transparent communities.
The Digital Change Agent's Manifesto
Altimeter
December 01, 2017
The Digital Change Agent’s Manifesto is the result of more than five years of research and 30 interviews with those who have led digital transformation initiatives within the world’s most renowned brands, including Coca-Cola, Equifax, FCC, NFL, Samsung, Starbucks and Visa, among many others.
The Digital Culture Challenge: Closing the Employee-Leadership Gap
Capgemini
June 08, 2017
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%...
Tags: Customer Experience, Digital Transformation, Innovation
17 Cartoons That Will Change Your Business
Business
August 10, 2014
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
I’d like to think of 2020 as we think about it with vision, 20/20, which means normal visual acuity. Marketing in 2020 will be a lot like marketing in 2019…normal (all good stuff!) We’ll talk about hot new trends and integrate shiny tech into existing thinking, processes and programs, doing cool things, without really changing the game. Once someone takes a bold leap, like Aviation Gin’s “fast advertising” follow ad that capitalized on Peloton’s marketing debacle, everyone will see a new light to then follow (and copy) and add a new page to the marketing playbook. There’s more that we can do to keep adding to that playbook or even, create a new playbook in 2020.
In 2020, digital transformation will start to become synonymous with business modernization and innovation. Companies are still investing in the “digital” side of digital transformation, i.e. cloud-enabled platforms. In 2020, we will see the expansion of internal stakeholders beyond CIOs to include cross-functional business leaders such as CFOs, CDOs and CEOs. This will accelerate and diversify digital initiatives across the organization aimed at internal and external growth and innovation. IT-driven business improvement will modernize internal services, processes, operations and capabilities. It will create a more agile and scalable infrastructure to support more dynamic work. Business process automation will start to create new opportunities for human creativity as well as open the doors to new expertise. Digital is also going to power business innovation (internal and external facing initiatives). On the inside, we will see EX (employee experience) become an increasing priority. Externally, CX (customer experience) and competing for the customer of the future become mission critical. Companies will also prioritize digital innovation to develop digitally-native products and services to expand market opportunities.
2020 Marketing Predictions: Shifting from Tracking Trends to Creating Possibilities
Thinkers360
December 08, 2019
I’d like to think of 2020 as we think about it with vision, 20/20, which means normal visual acuity. Marketing in 2020 will be a lot like marketing in 2019…normal (all good stuff!) We'll talk about hot new trends and integrate shiny tech into existing thinking, processes and programs, doing cool things, without really changing the game. Once someone takes a bold leap, like Aviation Gin’s “fast advertising” follow ad that capitalized on Peloton’s marketing debacle, everyone will see a new light to then follow (and copy) and add a new page to the marketing playbook. There’s more that we can do to keep adding to that playbook or even, create a new playbook in 2020.
We need growth in how we see markets and ultimately how we see people to move forward in new and meaningful ways. For example, data needs organization and massive cleaning to get a clear view, a single truth about our customer. This sets up AI and machine learning to help us identify useful patterns of customer behaviors to then set the stage for personalization (and humanization) in engagement across the journey.
But that’s the thing when it comes to predictions…we make them from a position of what we know vs. from a place of curiosity and aspiration. It’s a matter of “here’s what I see” vs. “what if …? For example, what if I explored these new technologies and new opportunities with a beginner’s mind?”
What if customer experience became the catalyst for a new generation of cross-functional, orchestrated, customer-centered marketing?
What if CRM empowered marketers and CX professionals to collaborate around personalizing, unifying and adding value to the “customer’s experience” at every step?
What if we aimed AI at uncovering the patters of frustration customers experience with marketing and in their journeys to fix problems?
What if we did the same thing to identify patterns of love in the existing journey and in the journeys of other beloved brands to innovate and create new touchpoints and experiences?
What if we explored how customers feel as they go through the journey and use that to inspire content and touchpoint designs to ease their chaos or stress and deliver reprieve, validation and direction?
What if 2020 became the year we changed the game?
These are questions someone has to answer. What if it was you?
Tags: Customer Experience, Marketing, Future of Work
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