How GAMMA - Google, Amazon, Microsoft, Meta, and Apple - use blended solutions and business models to create non-ordinary competitive advantage


Analyzing GAMMA's solutions, business models, and customer types, this infographic illustrates how each has diversified its offering from point-of-origin enabling "non-ordinary" competitive advantage in markets outside its core?.  By contrast, ordinary competitors - e.g. Ford and GM in automotive, HP and Lenovo in PCs - have similar ecosystems, value chains, and business models.

Each GAMMA company entered the market, for which each is the market share leader, with a unique competency:

  • Google: Business and consumer information monetized by ads
  • Amazon: eCommerce monetized by one-time transaction gross margins
  • Microsoft: Software development monetized by annual license fees
  • Meta (Facebook):  Consumer information monetized by ads
  • Apple: Consumer and business electronics monetized by one-time transaction gross margins

Today, each today plays in various markets, now including digital entertainment production and distribution, business marketplaces, and cloud platform services.  With assets across the hardware, software, and web services spectrum, these platform players can create market-unique offerings and so differentiated competitive advantage.

So how should competitors respond? In the face of this extraordinary non-ordinary competition, best-of-breed point solution vendors should organically and organically augment their offering - in-house and with partners - to provide like-for-like comparability with platform players (if desirable) and/or to assemble their own unique blended solutions.  For GAMMA vs GAMMA, blending unique combinations of solutions and business models will enable each to carve out offerings that will be difficult to replicate by other platform players.

By Michael Gurau

Keywords: Cloud, Marketing, Business Strategy

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