Modern Marketing Prioritises Attention Over Trust. That's a Problem.

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Attention–trust trade-off in marketing

Jan21

Marketing has changed so much in the past decade that, at times, it barely resembles the discipline many of us grew up with. It used to be about being easy to understand, easy to find, and easy to trust. Now it’s often framed as a daily exercise in public visibility. Damn what you post as long as you post something; because modern marketing rewards motion more than meaning.

By Annette Densham

Keywords: Marketing

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