Modern Marketing Prioritises Attention Over Trust. That's a Problem.

You've reached your limit for this session. Upgrade for 2 questions per session / 5 monthly and deeper insights.

Upgrade for more features

Unlock investment topics functionality via joining any of our paid plans.

Upgrade for more features

Unlock access to Thinkers360 AI to fast-track your search for analysts and influencers.
This feature is available for Enterprise Lite and Enterprise Members Only.

Upgrade for more features

Help us personalize your request

Who do you want to ask?

Upgrade to create your own analyst relations newsroom and interact with over 10K B2B analysts and influencers on Thinkers360.

Upgrade for more features

Unlock all social handles for all members via joining any of our paid plans.

Upgrade for more features

Unlock company rankings by joining our Enterprise or Enterprise Lite Plans.

Upgrade for more features

You have been temporarily restricted. Please be more thoughtful when adding content for your portfolio. Your portfolio and digital media kit and should be reflective of the professional image you wish to convey. Accounts may be temporarily restricted if we receive reports of spamming or if the system detects excessive entries.

Publish your original ideas on the Thinkers360 platform!
This feature is available for Pro and Pro-Plus Members Only.

Upgrade for more features

Speaker Bureau functionality whereby individuals can be featured speakers within our Speaker Bureau service and enterprises can find and work with speakers.
This feature is available for Pro, Pro-Plus, Premium and Enterprise Members Only.

Upgrade for more features

Highlight your featured products and services within our company directory for enhanced visibility to active B2B buyers worldwide.
This feature is available for Pro, Pro Plus, Premium and Enterprise Members Only.

Upgrade for more features

You’ve reached your limit for this feature.

Upgrade for more features

Contribute to the Thinkers360 Member Blog and have your thought leadership featured on our web site, newsletter and social channels. Reach our opt-in B2B thought leader community and influencer marketplace with over 100M followers on social media combined!

Upgrade for more features

You’ve reached your daily limit for entering quotes. Please only add personally-authored content which is reflective of your digital media kit and thought leadership portfolio.

For full access to the Thinkers360 content library, please join our Content Plan or become a contributor by posting your own personally-authored content into the system via Add Publication or Import Publication.

Use this form to tell us what you think about the product. Need help with an issue? Visit our Help Center

Unlock your personalized dashboard including metrics for your member blogs and press releases as well as all the features and benefits of our member plans!

Upgrade for more features

Explore Features & Benefits Page

To Email Use commas to separate multiple email addresses
From Name From Email Message

Attention–trust trade-off in marketing

Jan21

Marketing has changed so much in the past decade that, at times, it barely resembles the discipline many of us grew up with. It used to be about being easy to understand, easy to find, and easy to trust. Now it’s often framed as a daily exercise in public visibility. Damn what you post as long as you post something; because modern marketing rewards motion more than meaning.

By Annette Densham

Keywords: Marketing

Share this article

Why the “Future of Work” Has Been Framed Wrong for a Decade