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Annette Densham

Strategist and writer at Award Writing Services

Bali, Indonesia

Business Awards Writer & Strategist | Profile Building Specialist

Annette Densham was 15 when she walked into her first newsroom. Her first story was about the local school fete. She was hooked, not on headlines, but on people: what makes them tick, what makes them memorable, and why some stories stick while others vanish into the void.

She’s written for The Australian, AFR, Daily Telegraph, Business Sydney, The Senior and her favourite Forklift Action.

Forty years on, that same curiosity and a very healthy scepticism is what she brings to leaders and entrepreneurs tired of being good but overlooked. As a professional sticky beak, Annette uses her spidey journo senses to draw out the real story, the nuance and edge, turning it into business awards, thought leadership, and AI (Annette Intelligence) content with heart and bite.

Her signature Breadcrumb Method helps experts build authority the way trust is actually formed: through repeated, recognisable signals. A trail of credible moments; awards, stories, results, reviews, third-party platforms, making people easier to remember, easier to refer, and frankly, harder to ignore. It’s being organically Googlicious when the right people go looking.

Her work has earned hat tips including Stevie Awards’ Grand Stevie for most honoured awards agency 2025, 2025 copywriter of the year at BX Business Xcellence Awards and 2024 Telstra Best of Business Awards winner for accelerating women,

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Indonesia
Speaking Topics: Psychology of visibility, credibility gap in modern marketing, business awards, breadcrumb marketing, profile building, the long game of influence

Speaking Fee $7,500 (In-Person), $3,500 (Virtual)

Annette Densham Points
Academic 0
Author 466
Influencer 133
Speaker 97
Entrepreneur 108
Total 804

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Minimum Project Size: $5,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2024
Media Experience: 45
Last Media Interview: 09/12/2025

Areas of Expertise

Business Strategy 30.50
Entrepreneurship 31.64
Leadership 31.02
Marketing 30.01
Personal Branding 89.39
Public Relations 77.84

Industry Experience

Aerospace & Defense
Agriculture & Mining
Automotive
Consumer Products
Cross Industry
Engineering & Construction
Federal & Public Sector
Financial Services & Banking
Healthcare
Higher Education & Research
Hospitality
Insurance
Manufacturing
Media
Professional Services
Real Estate
Retail
Travel & Transportation
Wholesale Distribution

Publications & Experience

1 Ambassador
Unsung Heroes
The Carers Foundation of Australia
October 07, 2024

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Tags: Personal Branding

1 Ambassador
Mums & Co
Mums & Co
January 02, 2024

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Tags: Personal Branding

1 Analyst Advisory
Who’s on your business bus? It could mean the difference between going off road or staying on track
Beam in Business
December 14, 2025
Melissa had people on her bus who saw problems but said nothing, noticed the wobble long before she did, and whose silence was as damaging as any wrongdoing. By the time the truth reached her in the driver’s seat, the bus wasn’t just slowing down, it was veering dangerously off route. “All of this was happening behind my back, from passengers I trusted to speak up,” she says.

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Tags: Leadership, Personal Branding, Public Relations

54 Article/Blogs
Authenticity isn’t a performance piece
She's the Boss
February 06, 2026
Aren’t we all meant to be genuine? When did being real become a compliment? When did authenticity turn into a descriptor, something you earn a gold star for, rather than the baseline for being human?

That question keeps nagging at me, because the fact we now label people as authentic tells us everything about how far we’ve drifted. We don’t usually praise people for breathing. We praise them for things that are rare. If authenticity now needs pointing out, it’s because performance has become the default.

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Tags: Leadership, Personal Branding, Public Relations

Slow start - Australian businesses lose a quarter of the year before it even begins
Beam Media
January 22, 2026
January in Australia is the month where business pretends it’s back… while still wearing thongs and thinking about the beach or Netflix or having a nanna nap at 11am.

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Tags: Leadership, Personal Branding, Public Relations

Your two-minute rescue routine
Beam in Business
January 12, 2026
Just go for a walk is trotted out like it’s the answer to everything. Stressed? Walk. Tired? Walk. Existential dread? Apparently, also walk. You’re lucky to free up two minutes to grab something to eat. Moving our bodies is a non-negotiable for long-term health, mood, focus, all of it. No argument there but some days, the idea of carving out two minutes, let alone 40 minutes and a charming bush trail for a walk between back-to-back Zoom calls, the laundry pile, and that pit you optimistically call an inbox feels… ambitious. In real life, time doesn’t free itself up. It gets hijacked by other demands, and you end the day feeling like a small victory was making it to the loo without interruption.

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Tags: Leadership, Personal Branding, Public Relations

How do you know if your business is actually healthy vs. just looking good on paper?
Dynamic Business
January 07, 2026
Revenue is up, but cash flow is tight. Sales are strong, but customer retention is slipping. Sound familiar? Many business owners focus on vanity metrics while overlooking the indicators that truly reveal their company’s health.

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Tags: Personal Branding

Friendship freeze-out: being cut off without conversation
Beam Media
December 29, 2025
People come into your life for a season, a reason, or a lifetime. The person you thought would be your forever friend with the same values, liked the same things, had great times together, and the conversations that flowed…until what feels like out of nowhere, they pull the friendship freeze-out manoeuvre. They don’t return your calls and if messages are responded to, they’re perfunctory one-word bullets. Reading between the lines, you know, in your gut, something is wrong. But they’ve said nothing and you’re left wondering what’s going on.

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Tags: Leadership, Personal Branding, Public Relations

New Year's resolutions or New Year revolution?
Beam Media
December 29, 2025
You’re going to see, hear and read lots of New Year resolution stuff over the next few days. Things like pick your word for the year, start strong and this is your year. Most of us do start with the best intentions. We buy the notebook, download the app, make the colour-coded plan and tell ourselves we’re sorting our lives out. This is MY year.

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Tags: Leadership, Personal Branding, Public Relations

Cost vs price. One is what you pay. The other is what it does to your business
Beam Media
December 24, 2025
The cost vs price debate usually starts with seeing how much cheaper you can get what you are looking for and then scratching your head wondering why everything is taking so long and the project is costing more than the quote. When you’re watching the bank balance, the cheapest option looks responsible and better for the immediate bottom line. Even if it’s a false economy, it’s makes people feel like they’ve protected the business. Cost feels abstract. Price feels immediate. Most people think they’re arguing about price when they’re in the market for a new business tool or services. They’re not. They’re arguing about cost. Those two things are not the same.

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Tags: Leadership, Personal Branding, Public Relations

The Art of Not Rushing AI Adoption
Brainz
December 23, 2025
AI is a constant background hum, loud enough to be distracting and vague enough to be confusing, but it’s quickly become part of so many facets of our lives, even if we don’t understand it. AI adoption sits in that awkward space between curiosity and dread. We know it matters, but every option seems overhyped, half-baked, or risky in ways no one can clearly explain.

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Tags: AI

How do you know if your business is actually healthy vs. just looking good on paper?
DWC Magazine
December 15, 2025
It’s been a year since my family and I completely uprooted our lives and moved to Bali. We sold, gifted, or threw away almost everything we owned, but I realise now the real change wasn’t in letting go of our stuff. It was unearthing layers of myself.

I thought I was organising old boxes and drawers, but I was really digging into old versions of myself and deciding which ones I wanted to take with me into this new chapter of life.

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Tags: Leadership, Personal Branding, Public Relations

Your Quietest Followers are Your Most Powerful
Brainz
December 03, 2025
The invisible audience. They don’t comment because they’re busy. They don’t engage because they don’t want their boss, partner, or cousin Larry seeing they’re considering a rebrand or applying for an award. They don’t engage because they’re not sure what to say. They don’t like your post because they’re juggling 700 things.

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Tags: Personal Branding

The Rule of Three – It Works Everywhere
Brainz
October 15, 2025
Goro Gupta from Ethical Property Investments is well known for his entrepreneurial success. He’s pioneered some of the most powerful changes in the SDA investing game and improved the lives of NDIS participants by listening to the needs of tenants and not just chasing profits.

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Tags: Personal Branding

Awards aren’t about the trophy. They’re about the truth.
DWC Magazine
August 18, 2025
I’ve learned after writing over 2,000 award submissions: most people have no idea how extraordinary they are.

They come to me with the same disclaimer:

“I don’t think I’ve done enough.”

“I’m not sure I’m worthy of an award.”

“I hate self-promotion.”

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Tags: Personal Branding

A Life’s Journey Telling Stories Started In A School Library
DWC Magazine
August 04, 2025
By the time I was ten years old, I already knew I wanted to be a journalist. While other kids were dreaming of riding horses or becoming doctors or teachers or astronauts, I was lost in library aisles, reading newspapers and watching 60 Minutes, utterly captivated by the likes of Ray Martin, Jana Wendt, and George Negus. Their voices, calm, curious, cutting through the noise, showed me that asking questions wasn't an annoying trait to upset adults but a powerful tool to find out more.

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Tags: Personal Branding

Tell Imposter Syndrome Where To Go
Women Thrive Media
July 25, 2025

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Tags: Personal Branding

The Emotional Toll of Caring and How Leaders in Service-Based Businesses Can Protect Their Energy
Brainz
June 18, 2025
Running a service-based business is deeply personal. People who start and run these types of businesses begin by asking, “What is the solution to the problem I am seeing in the world?” Of course, running a product-based business comes with its own challenges and ups and downs, but there’s something uniquely emotional about serving others.

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Tags: Personal Branding

Calling Is the New Power Move If You Do It Right
Brainz
May 26, 2025
When I was a kid, I lived with my grandparents. Born in the early 1900s, my Nan and Pop didn’t grow up with a phone. If they wanted to talk to someone, they did it in person, popped in next door for a chat, or went “down the street” to see the person in real life. So, when I’d get home from school wanting to call my friends for a chinwag, my Nan would say, “Why do you want to talk to them? You’ve just spent the whole day with them.” They had no idea how important it was to talk about Duran Duran’s latest video clip!

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Tags: Personal Branding

Would you move to Asia to save money in retirement? These couples did
The Senior
April 30, 2025
More stark research highlighting the escalating financial woes of retirees has emerged but some westerners are taking happiness into their own hands and altering the trajectory.

Former Queenslander Annette Densham and her partner Earl are part of a growing trend among westerners to permanently escape the crisis by moving to Asia - in their case, to a relaxed neighbourhood of Bali at the end of 2024.

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Tags: Personal Branding, Public Relations

How Property Empowers Women to Take Control of Their Financial Future
Brainz
January 31, 2025
As a woman in this modern age, it’s hard not to feel let down. The quotas for gender diversity, legislation for paid maternity leave and superannuation, changing workplace structures, and the systems meant to support us really weren’t designed with our realities in mind. They look good on paper. In reality, many of us are not getting ahead. The prospect of an impoverished retirement, especially for single women, is very real.

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Tags: Personal Branding, Public Relations

You’ve been ghosted: The rise and rise of business ghosting
Kochie's Business Builders
December 18, 2024

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Tags: Entrepreneurship, Personal Branding, Public Relations

8 essential steps to setting goals – and then bringing them to life
Flying Solo
December 09, 2024

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Tags: Public Relations

Business Awards Can Be A Gift That Keeps On Giving
One Roof
November 13, 2024
With so many things on the small business owner’s plate, adding business awards may seem like one bridge too many to cross.

But (there’s always a but) entering awards is not just about YOU and what YOU have done, awards are a tool that builds connection, relationships and credibility in the minds of the people who are looking for businesses to work with.

Scientists say the average person today is processing as much as 74 GB of information a day (like watching 16 movies), through TV, computers, mobiles, tablets, billboards, and social media. And we expect our one post a week to get traction. Given this volume of information, it’s no longer a ‘maybe I should post more’ but a business imperative, especially if you don’t want to be the best kept secret.

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Tags: Personal Branding, Public Relations

How your business can do good AND make money
Flying Solo
September 16, 2024

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Tags: Public Relations

Your winning potential: Why outsourcing award applications makes good business sense
Kochie's Business Builders
August 02, 2024
When you are neck deep in your own business, it can be hard to see the forest for the trees. When you're good at what you do, it’s easy to dismiss your accomplishments as nothing special. This unconscious competence, where you do what you do effortlessly and naturally, is the hallmark of a seasoned business owner, it's also a barrier to sharing your story.

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Tags: Business Strategy, Personal Branding, Public Relations

Your Values Make a Statement That Speaks Louder Than Words
Brainz
April 02, 2024
If you don’t know it, every choice you are making is a statement about what you stand for. In business, we’re often put into situations with hard decisions to make, like saying no to an enticing opportunity or getting rid of a challenging client. When your business is grounded in your values and you find yourself confronted with sliding door moments, they are guiding principles that govern how you lead, the work you take on, and the relationships you form.

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Tags: Personal Branding

Trading Places: How this entrepreneur is taking the risk out of the share market
Kochie's Business Builders
February 28, 2024

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Tags: Public Relations

15 Author Newsletters
They're everywhere - finding stories to write about
Linkedin
December 02, 2025
Most business owners swear black and blue they have no stories to share. But you are tripping over stories every day; you’ve trained yourself not to notice. Stories don't have to be monumental or life changing or cutting edge. Most of the good ones are hiding in plain sight, tucked into the everyday grind you think nobody cares about. These tiny but telling pieces of your experience reveal how you think, work, and lead.

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Tags: Leadership

The visible audience cheers but invisible audience chooses
Linkedin
November 20, 2025
There’s a moment I’ve had more times than I can count. I’ll be at an event, holding a cup of coffee that tastes like punishment, when someone I’ve never seen before comes up to me and says, “Annette! I love your posts. That one you wrote about...it was brilliant.”

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Tags: Business Strategy, Leadership, Public Relations

Beware the human hermit crab: thieves of creativity masquerading as collaborators
Linkedin
November 06, 2025
Your ideas, methods, and creations are extensions of your lived experience, expertise, and voice. It doesn’t matter what form your creativity takes; it oozes from your pores. It’s the rhythm of your life.

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Tags: Business Strategy, Leadership, Public Relations

The cult of authenticity is killing storytelling
Linkedin
November 03, 2025
I'm guilty of it. As are many others in the marketing and promotion space. We keep telling people to 'just be authentic' when it comes to showing up online, as if it was that simple. As if there was an authentic switch, just flick it on and away you go. Authenticity has become a business model, a strategy dressed up as soul work with coaches, agencies, and brand whisperers peddling the same recycled gospel: share your story, be vulnerable, post your truth, be real, be you, show up and don't be afraid.

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Tags: Business Strategy, Leadership, Public Relations

Facts are a snooze fest: stories ARE the breadcrumbs of visibility for your business
Linkedin
October 16, 2025
Can you sing every word of a song from the 1990s? Or are you like me who still remembers the Louie the Fly ad from Mortein from when I was 10? We’re walking repositories of catchy tunes and sayings that have embedded in our memories because they were played over and over. But our laptops still think we’re sus.

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Tags: Business Strategy, Leadership, Public Relations

Award support documents: there's no such thing as optional
Linkedin
September 29, 2025
Every award entry has that section at the end: Upload Supporting Docs (optional). Sounds like a side note, as if you’ve already done the heavy lifting in the written entry and this is just a bonus. That little box can male all the difference when it comes to deciding who the winner is.

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Tags: Business Strategy, Leadership, Public Relations

Nailing your Australian Women's Small Business Champion Awards entry
Linkedin
September 22, 2025
Writing an award entry is about proving your worth with detail, data, and impact. And... storytelling. The Australian Women's Small Business Champion Awards open and there are 10 questions that must be answered. To stand out from the 100s of entries, it comes down to preparation ... and not leaving it to the last minute.

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Tags: Business Strategy, Leadership, Public Relations

Clickbait killed the newsroom star
Linkedin
September 11, 2025
From picking up the phone to following up leads, fact checking, rewriting pieces because you've used ‘that’ too many times to the move from telexes to faxes to get the breaking news, and sub-editors poring over the stone as pages were laid out by hand before computers took over. Back then, chasing a story meant picking up the phone, knocking on doors, and double-checking every fact until the editor could sign off without calling in the paper's lawyers.

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Tags: Business Strategy, Leadership, Public Relations

From fair go to fend for yourself: the 'lucky country' is lost
Linkedin
September 08, 2025
Australia has undergone some major renovation work over the past 10 years. Sadly, no Scott Cam reno whipping a dodgy 70s weather board into shape with a fresh coat of paint, a new walk-in wardrobe and a kitchen that self-cleans. It's more like the roof collapsed under the burden of rotten gum leaves still there from the storm in 2011, and the weight of decades of neglect. The bones are still good, but the outer shell is weathered, worn and weary.

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Tags: Business Strategy, Leadership, Public Relations

The ethical line - how important is winning to you?
Linkedln
August 28, 2025
I’ve spent years writing award submissions and helping businesses step into the spotlight they deserve. But when I see people trying to buy their way to credibility, it’s a slap in the face to those who choose to build community support rather than paying for wins.

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Tags: Business Strategy, Leadership, Public Relations

Vanity business awards - dubious accolades that do nothing for your credibility
Linkedln
August 26, 2025
“Congratulations! You’ve been nominated for an international award recognising your excellence in random but uncannily specific category you didn’t know existed”

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Tags: Business Strategy, Leadership, Public Relations

Stop calling what you do 'just my job'
Linkedin
August 19, 2025
There's this thing called unconscious competence. Sometimes it goes hand-in-hand with imposter syndrome. Unconscious competence is that place where you’re so skilled at what you do, it doesn't feel special. It's just what you do.

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Tags: Business Strategy, Leadership, Public Relations

Milking your award win for all it's worth
Linkedin
August 14, 2025
You’ve just had that holy crap moment. After patiently waiting through a dozen acceptance speeches where no one was prepared, another dry chicken dish and legs so jumpy you thought your middle name was Tiger, you hear your name called as the winner of your category. After you get over the disbelief that you actually won, gulped down your beverage and messaged all your friends, you may be wondering what's next

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Tags: Business Strategy, Leadership, Public Relations

The cost of being yourself
Linkedin
August 11, 2025
Authenticity. A word worn smooth like a rock worn bounded around for eons in a flowing stream. It’s become a badge to be worn, a marketing claim, or a line in a bio. The moment you declare how authentic you are, you’ve missed the point of what the word really means.

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Tags: Business Strategy, Leadership, Public Relations

10 Aussie entrepreneurs share why awards are not all about winning
Annette Densham
July 10, 2023
We live in a world driven by social proof. How we show up online. How we present on social media. Word of mouth referrals, raving about the business. The media wins that we secure and leverage. And… the credibility that comes from entering and winning awards. People want to know that they are handing over their hard-earned coin to specialists and experts in their space. There’s no value in being the world’s best-kept secret.

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Tags: Personal Branding, Public Relations

1 Award Judge
Stevie Awards for Women in Business
The Stevie Awards
September 02, 2024

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Tags: Entrepreneurship

1 Board Membership
So Brave
So Brave
January 02, 2024

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Tags: Personal Branding

5 Books
SEEN, The Psychology of Visibility
DWC Magazine
December 22, 2025
SEEN explores why and how people are paying attention, and why metrics are only part of the visibility game. Ninety per cent of people will never engage with your content, but they are watching, listening, and absorbing what you post. When it’s time for them to take action, you have already taken up space in their brain because they have seen you repeatedly.

SEEN unpacks how visibility actually works. Not the Instagram or TikTok version, but the behavioural science, neuroscience, and emotional reality behind why some people rise and others vanish. You don’t need a white coat or a university degree to understand what people are thinking online. You already know. You just wish the answer didn’t involve showing up.

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Tags: Personal Branding

Book launch of Business Domination
Annie Gibbins
January 19, 2023

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Tags: Personal Branding, Public Relations

How To Eat A Shit Sandwich & Keep Smiling
Self published
May 23, 2020
When life hands you a shit sandwich, how do you make it palatable?
There is no escaping one of life’s truisms - shit happens. Doesn't matter who you are, where you are from, we’ve all had to deal with our share of shit.

In her memoir, Annette shares her journey of hardship, from a childhood spent in almost 90 different houses to a career in journalism and entrepreneurship. Along the way, she confronts the pain of abandonment, bullying, sexual abuse, and domestic violence, but also finds moments of joy and happiness. Written in the voice of the age she was at the time, this book is a raw and honest exploration of how we can find love, light and laughter, even in the darkest moments.

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Tags: Public Relations

Busy Business Women Podcast #47: PR for Small Business with Annette Densham
Busy Business Women
January 23, 2020

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Tags: Personal Branding, Public Relations

The PR Ripple Effect
Annette Densham
March 04, 2017
By its very nature, public relations (PR) is all about getting attention, standing out, being noticed and creating relationships with an audience.

PR is creating powerful relationships to build your brand. It is about telling stories that connect. More than ever people want to do business with people who actually care about them. Using different PR strategies, you can create a ripple effect of connection and relationships that will boost your business in ways paid advertising and traditional marketing never will. This book is packed with tips and suggestions for your to DIY your PR.

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Tags: Public Relations

9 Industry Awards
Grand Stevie - Stevie Awards for Women in Business
Stevie Awards
November 10, 2025
The 2025 Grand Stevie Award winners, listed in descending order by points, are as follows:
Award Writing Services with 92 points for nine Gold, 25 Silver, and 10 Bronze Stevie Award wins on behalf of themselves and their clients
Purpol Marketing, Chippenham, United Kingdom with 61 points with seven Gold, 14 Silver, and eight Bronze Stevie Award wins on behalf of themselves and their clients
IBM, worldwide, with 29 points, for four Gold, four Silver, and six Bronze Stevie Award wins
RISER, Armadale, Australia with 28.5 points for six Gold, three Silver, and three Bronze Stevie Awards on behalf of themselves and clients
FASSLING.ai with 25 points for four Gold, five Silver, and two Bronze Stevie Award wins

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Tags: Personal Branding

Award Writing Services wins Grand Stevie - Most Honoured Awards Agency
Stevie Awards
October 09, 2025
Presented to the awards preparation agency that garned the most points for nominations prepared and/or submitted on behalf of their clients

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Tags: Personal Branding

BX Business xCellence Awards 2025
Bx Business
August 01, 2025

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Tags: Personal Branding

Grand Stevie #3 Stevie Awards for Women in Business 2024
Stevie Awards
November 08, 2024

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Tags: Personal Branding

Telstra Best of Business Awards - Accelerating Women
Telstra
February 05, 2024

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Tags: Personal Branding

Australian Small Business Champion Awards 2024 Copywriter of the Year
Precedent Productions
October 20, 2023

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Tags: Personal Branding

Heart of Women Awards - Entrepreneur of the Year
Agape
October 20, 2023

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Tags: Personal Branding

Inside Small Business Top 50 Business Leaders
Inside Small Business
August 18, 2023

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Tags: Personal Branding

Freedom Awards - Results 2022
Freedom Awards - Seven Effect
October 21, 2022
Winner of Freedom Awards 2022 for business - securing results for clients

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Tags: Leadership

5 Influencer Awards
Best Female Business Influencer of the Year
Stevie Awards
November 10, 2025
Best Female Business Influencer of the Year
GOLD STEVIE WINNER
Annette Densham, Kerobokan, Bali, Indonesia: The Breadcrumb Method: organic SEO driven profile building

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Tags: Personal Branding

Stevie Awards - Business Influencer of the Year
Stevie Awards
November 08, 2024
Best Female Business Influencer of the Year
GOLD STEVIE WINNER
Annette Densham, Kerobokan, Bali, Indonesia: The Breadcrumb Method: organic SEO driven profile building

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Tags: Personal Branding

2022 Gallery
Australian Business Book Awards
July 29, 2022

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Tags: Public Relations

Gold Coast Business Excellence Award
Gold Coast Business Excellence Awards
June 24, 2022
For the process and success of The Audacious Agency in 2022 - Emerging and Micro Business Award

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Tags: Public Relations

Leading through a crisis: how to hold your head high
Women Economic Forum
January 27, 2020

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Tags: Personal Branding

4 Keynotes
Yes to You
BBB
March 14, 2025
Keynote - The Breadcrumb Method - how to drop breadcrumbs of visibility to build thought leadership and credibility

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Tags: Leadership, Personal Branding, Public Relations

International Women's Day 2024 keynote speakers
Bayside Women in Business
March 08, 2024

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Tags: Personal Branding

Women's Business School Sydney 2023
Women's Business School
August 11, 2023
Delivered a 40-minute keynote on how to be organically visible

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Tags: Entrepreneurship, Personal Branding, Public Relations

Beam in Business Awards 2022
Beam In Business Awards
August 19, 2022
Keynote on imposter syndrome and the impact on business growth and personal development

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Tags: Leadership, Personal Branding, Public Relations

15 Media Interviews
At 55, I realised retiring in Australia just wasn't an option. So I moved to Bali instead
Mamamia
September 30, 2025

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Tags: Leadership, Personal Branding, Public Relations

Wisepreneurs podcast
Wisepreneurs
January 24, 2025

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Tags: Personal Branding

She's The Boss live
She's The Boss
January 24, 2025

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Tags: Personal Branding

I'm 54 and moving to Bali with my husband, son and our dog because we can't afford to retire in Australia. Here's why you should too
Daily Maiil
October 20, 2024

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Tags: Personal Branding, Public Relations

Sales Without Socials podcast
Tanya Williams
May 14, 2024

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Tags: Personal Branding

News You Can Use: The rise of imposter syndrome
Kochie's Business Builders
March 08, 2024

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Tags: Personal Branding, Public Relations

Interview on Kochie's Business Builders
Kochie's Business Builders
January 22, 2024

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Tags: Public Relations

Beam in Business Awards 2022
That's Life
November 01, 2023
Feature in That's Life about impact of weight loss in confidence and business growth

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Tags: Leadership, Personal Branding, Public Relations

Movers and shakers hit the stage for unsung heroes
Studio 10
August 30, 2023

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Tags: Personal Branding, Public Relations

Movers and shakers hit the stage for unsung heroes
Moreton Daily
June 22, 2023
Eight of Australia’s most successful CEOs, business and community leaders will use the power of their voices to raise money for a Cedar Creek charity that cares for a legion of unsung heroes – unpaid family carers.

Delivered by The Carers Foundation Australia in collaboration with Performance Studios the inaugural Unsung Heroes Gala will be an unforgettable night, according to Carer’s Foundation CEO Ronnie Benbow OAM.

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Tags: Personal Branding, Public Relations

My Weight Loss Journey
Brisbanista
May 28, 2023
I used to weigh 139 kilos. I was 51 and knew if I didn’t take action, I would be dead before 60. I felt like a blob and was constantly sick.

When I saw the photos of myself, I was mortified. How did I get so big? I would hide at the back of group photos, so no one could see how big I was. I thought wearing pretty kaftans would disguise my girth, but I was kidding myself. I would get ignored at shops, and people’s eyes would slide over me. I felt invisible despite my size.

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Tags: Personal Branding, Public Relations

Meet Annette Densham
Inside Gold Coast
December 06, 2022

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Tags: Personal Branding, Public Relations

EASY STEPS TO WIN BUSINESS AWARDS! with Annette Densham
Youtube
October 22, 2022
Have you imagined becoming an award-winning business? Wondered what it takes to win an award or been amazed by how some businesses keep winning business awards year after year?

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Tags: Leadership

Easy Steps to Win Business Awards
The Accommodation Show
March 10, 2022

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Tags: Personal Branding

Australian women recognised in Stevie Awards
Technology Decisions
November 20, 2018
The Grand Stevie Awards went to the organisations that submitted the best body of individual entries to the international Stevie Awards. The 15th annual Stevie Awards saw more than 1500 nominations from organisations and individuals in 33 nations.

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Tags: Personal Branding, Public Relations

1 Membership
She's The Boss directory
She's The Boss directory
January 29, 2024

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Tags: Personal Branding, Public Relations

1 Miscellaneous
COMEDY - Annette Densham Fiona McGary Graduation
Stand Up Comedy
March 03, 2018

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Tags: Personal Branding, Public Relations

3 Panels
Challenge & Change: It's our time - Panel Discussion Recording | Nicole Stewart
The Deeply Satisfied Woman
March 24, 2023

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Tags: Personal Branding, Public Relations

The Fun Police - Two Cripples, One Pair of Legs Podcast: Episode 6, Part 1
InvincAble
March 23, 2023

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Tags: Personal Branding, Public Relations

Courage & Confidence Day 1 - Author Panel
Women's Business School
March 07, 2022

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Tags: Personal Branding, Public Relations

29 Podcasts
Leading in awards
Optimal Comversations
October 09, 2025

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Tags: Personal Branding, Public Relations

How to Write Award Applications That Stand Out ft. Annette Densham | EP28
Adonis Media
September 18, 2025
In this episode, we’re joined by our very first guest, award-winning PR strategist and storytelling expert Annette Densham, to unpack the art and strategy of writing awards,

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Tags: Personal Branding, Public Relations

Navigating a business partnership breakdown
Challenges That Change Us
May 04, 2025

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Tags: Personal Branding, Public Relations

Annette Densham - business awards expert, writer, author…the list goes on!
She's The Boss
March 11, 2025

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Tags: Personal Branding, Public Relations

Key Things Successful Business Partners Always Do
Angela Henderson
March 07, 2025

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Tags: Personal Branding, Public Relations

How to Win An Award For Your Podcast with Annette Densham
Oh My Pod
March 07, 2025

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Tags: Personal Branding, Public Relations

Confidence with Ally ep 06 Annette Densham
Confidence with Ally
March 03, 2025

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Tags: Personal Branding, Public Relations

5.23 The Power of Storytelling: Building Trust in Your Brand with Annette Densham
Wisdome
February 03, 2025

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Tags: Personal Branding, Public Relations

She's the Boss with Jules Brooke
She's The Boss
January 24, 2025

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Tags: Personal Branding, Public Relations

DT3: How to deal with negativity online
Kate Toon - The Daily Toon
January 17, 2025

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Tags: Personal Branding, Public Relations

Mindset Michele Show with Annette Densham
Michele Gennoe
October 01, 2024

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Tags: Personal Branding, Public Relations

How to leverage awards to win new business
Sales Without Socials
May 14, 2024

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Tags: Personal Branding, Public Relations

A Conversation with Faye Facebook Live with Faye's guest Annette Densham Part 1
Faye Waterman
March 01, 2024

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Tags: Personal Branding, Public Relations

Ep21. How To Eat A Shit Sandwich... And Keep Smiling with Annette Densham
Redefining Midlife with Jo Clark Coaching
January 29, 2024
Annette is described as a weaver of words according to the wide world of the internet and the conversation for the Podcast today certainly weaves its way through mystical storytelling, wisdom and an array of topics alongside. With a gypsy as a mother, Annette sought refuge in stories. By the time she was 17 she’d lived in 96 houses. The books in the library became her best friends and it was no surprise when she chose to go into journalism, the perfect career for her inquisitive and curious mind. Listen as Jo and Annette dive into conversation about:

Calling out bad behaviour in an industry that doesn’t appreciate when you’re a ‘little too gregarious’. How that changed Annette’s outlook and career trajectory.

Renting spaces in our mind, especially when times are tough. Not moving in. Having the moment, injecting a little humour and moving on.

The gift and love of reading. How it expands your imagination, takes you to another place and the importance of reading within Annette’s past, present and future.

Hitting rock bottom. Finding a guardian angel is the most unlikely of places and refreshing your life with swagger.

Giving freely without expectation of return.

Getting comfortable with the ebb and flow of change because more often than not, things work out.

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Tags: Personal Branding, Public Relations

Annette Densham: Mom & Biz Awards Writer shares tips on helping kids find their voice & face fears!
Letting Go with Aloha
January 25, 2024

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Tags: Personal Branding, Public Relations

Jeremiah was a Bullfrog - Two Cripples, One Pair of Legs Podcast: Episode 6, Part 2
InvincAble
March 24, 2023

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Tags: Personal Branding, Public Relations

The Power of Leveraged Stories and Business Awards: Annette & Gez
Gez Perez Thrive
February 02, 2023

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Tags: Personal Branding, Public Relations

Interview with Annette
Write With Jane
January 27, 2023

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Tags: Personal Branding, Public Relations

Growing together or apart
The Date Forever podcast
January 27, 2023

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Tags: Personal Branding, Public Relations

How to win awards for your business even if you haven’t made a dollar yet, with Annette Densham
Sarah Stow - Business Brains
January 27, 2023

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Tags: Personal Branding, Public Relations

#21daychallenge Interview with Annette Densham
Karen Weaver
January 27, 2023

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Tags: Personal Branding, Public Relations

5: How to Eat a Sh!t Sandwich & Keep Smiling with PR Superwoman, Anette Densham
Josephine Lancuba
January 27, 2023

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Tags: Personal Branding, Public Relations

Podcast #64 Annette Densham | Author | PR Specialist | Comic
The Good Girl Confessional
January 25, 2023

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Tags: Personal Branding, Public Relations

The Importance Of Story Telling In Business
Carmel Murphy
March 07, 2022

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Tags: Personal Branding, Public Relations

VLOG Resilience Mindset S1 E7 - GUEST Annette Densham
Justine Martin
March 06, 2022

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Tags: Personal Branding, Public Relations

1 Speaker Bureau Listing
Checklist: Putting your best foot forward on business awards
Positive, Passionate Business Women
July 01, 2025
Small Business Hub presents Award Writing Workshop with Annette Densham

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Tags: Personal Branding, Public Relations

12 Speaking Engagements
Women Changing the World
Women's Business School
November 03, 2025
Online summit sharing how to drop a breadcrumb trail for visibility

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Tags: Personal Branding

MC Beam Awards 2025
Beam Awards
May 31, 2025
MC Beam Awards and Fuchsia Festival masterclass day.

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Tags: Personal Branding

Yes to You
Beam in Business
March 07, 2025
MCd and facilitated panel discussion for Yes to You event for Beam in Business

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Tags: Leadership, Personal Branding, Public Relations

The Brunch Club 2024
The Brunch Club
September 06, 2024

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Tags: Personal Branding

Get Linked presenter
Get Linked
July 31, 2024

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Tags: Personal Branding

F#uckup Night
Fuckup Night
July 11, 2024

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Tags: Personal Branding

Elite Speaker Day Gold Coast
Melinda Hird Photography
April 11, 2024
MCd three Elite Speaker Show Reel Days for Mel Hird

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Tags: Entrepreneurship, Personal Branding, Public Relations

MC - International Women's Day Brisbane North Chamber of Commerce
Brisbane North Chamber of Commerce
February 16, 2024

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Tags: Personal Branding

Unsung Hero talk
Unsung Heroes
September 08, 2023
Five-minute spot promoting Unsung Hero at Gold Coast Business lunch 2023

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Tags: Leadership, Personal Branding, Public Relations

MC Beam Awards 2024 Gold Coast
Beam Awards
July 08, 2023
MC for the 2024 Beam Awards on the Gold Coast

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Tags: Public Relations

Courage - Stories That Stir
Stories That Stir
August 16, 2022

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Tags: Personal Branding, Public Relations

The Brunch Club
The Brunch Club
March 06, 2020

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Tags: Personal Branding

1 Trademark
Awardventure
Award Writing Services
November 21, 2025
Pending

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Tags: Personal Branding

1 Webinar
How Law Firm Awards Can Boost Your Success
Wise Owl Legal
February 07, 2025

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Tags: Personal Branding, Public Relations

5 Webinars
https://www.youtube.com/watch?v=PpdLD3kLuHY
Women's Business School
March 23, 2023

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Tags: Personal Branding, Public Relations

Confidence with Ally ep 06 Annette Densham
Women Bix Tribe summit
March 01, 2023

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Tags: Personal Branding, Public Relations

BECOMING ME AGAIN SPEAKER
Reclaim Her
October 03, 2022

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Tags: Personal Branding, Public Relations

REPURPOSING 40 PIECES IN 4 HOURS
Annette Densham
March 11, 2022

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Tags: Personal Branding, Public Relations

How to be a media magnet during a crisis
Annette Densham
March 04, 2022

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Tags: Personal Branding, Public Relations

1 Workshop
Checklist: Putting your best foot forward on business awards
Small Business Hub
July 11, 2025
Small Business Hub presents Award Writing Workshop with Annette Densham

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Tags: Personal Branding, Public Relations

Thinkers360 Credentials

3 Badges

Radar

Blog

2 Article/Blogs
Attention–trust trade-off in marketing
Thinkers360
January 21, 2026

Marketing has changed so much in the past decade that, at times, it barely resembles the discipline many of us grew up with. It used to be about being easy to understand, easy to find, and easy to trust. Now it’s often framed as a daily exercise in public visibility. Damn what you post as long as you post something; because modern marketing rewards motion more than meaning.

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Tags: Marketing

In the age of everyone, influence still has to be earned
Thinkers360
January 13, 2026

When my son was at that age where adults ask, “What are you going to be when you grow up?” He said he wanted to be a Twitch star. I nodded politely and supportively, thinking isn’t twitching what you do when you are nervous.  He explained it: people watched other people build Minecraft worlds, live-stream their lives, dance badly or brilliantly, and money changes hands.

That was my first encounter with the word influencer.

Fast forward to 2026 and that wide-eyed novelty has well and truly worn off. Content is no longer something we dip into. We’re drowning in it. Everyone is creating and publishing. Everyone is broadcasting something, often several times a day, and much of it is being propped up, polished or outright generated by AI.

Never in human history have so many people worked so hard to be seen, while being so easy to ignore.

What began as a creative outlet has become an industrial operation. The creator economy has matured, professionalised and, in many corners, eaten itself. Scroll any platform and you’ll see it: identical hooks, recycled opinions, forced relatability and the same old advice served up with different filters. The tools have improved but the thinking often hasn’t.

Over the past few years, short-form video has become the default language of the internet. TikTok, Reels, Shorts…blink and you’ve missed it. Add AI-generated faces, cloned voices and scripted authenticity, and the result is a constant hum of look at me marketing, delivered at scale.

The more people chase attention, the less impact it has.

The obsession with personal brand, follower counts and visibility has flattened expertise. When everyone positions themselves as a thought leader, the real thinkers disappear into the noise. We haven’t just diluted talent, we’ve normalised mediocrity with confidence.

The participation trophy mentality didn’t just survive social media. It thrived.

Influencers are still here. But the question in 2026 isn’t whether influencer marketing works. It’s whether people still trust it.

Brands are more cautious now, and audiences are sharper. Disclosure rules have tightened. Platforms label paid partnerships more clearly. Consumers know when they’re being sold to and they’re far less forgiving when it’s done badly. The days of blindly believing a product recommendation because someone smiled nicely on camera are gone.

Influencer marketing is still big business, and driving sales, particularly in retail, lifestyle and entertainment. Used well, it can deliver strong returns. Used lazily, it’s a credibility grenade.

Because when someone is paid to say something, the transaction is obvious. Obvious transactions don’t build belief.

This is where businesses keep tripping up. They outsource their voice, authority and point of view, then wonder why their brand feels hollow. When you hand your story to someone else, you also hand over the chance to build trust directly.

That’s the real cost. There is a fundamental difference between being an influencer and being influential… and the gap between the two has widened, not narrowed. Influencers rent attention. Influential businesses earn it.

An influencer’s message is shaped by a contract. An influential voice is shaped by conviction. One is driven by algorithms and affiliate links; the other by insight, experience and a desire to actually shift how people think or act. Influence that matters, lasts.

Businesses cutting through aren’t the ones chasing trends or outsourcing credibility. They are the ones investing in their own thinking, publish consistently and say something worth disagreeing with. They share data, perspective and lived experience, not just highlights and hashtags. They understand that trust is built over time, not bought in bundles.

Influencer marketing can still sit in the mix, but it should never replace substance. It should support a strategy, not stand in for one. If you don’t have a clear point of view, no amount of borrowed fame will save you.

People don’t want perfection. They want clarity, honesty and to know what you stand for… and what you won’t touch. Tell, don’t sell hasn’t lost its power. If anything, it’s become the only thing that works in a market exhausted by performance.You can’t outsource.

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Tags: Entrepreneurship, Personal Branding, Public Relations

Opportunities

1 Service
Strategic business awards

Location: Virtual, global    Fees: from $6,000

Service Type: Service Offered

End-to-end award strategy and writing for local, national and international business awards, which includes:

Deep-dive interviews to extract the real gold in someone’s story
Evidence gathering, proof-hunting, timelines, impact tracking (aka: turning “we’re good at what we do” into judge bait)
Tailored submissions written to hit the criteria hard and stand out
Long-term awards strategy, not random one-off entries.

Respond to this opportunity

Events

1 Physical Event
Accelerate Her Impact

Location: Sydney and Brisbane    Date : March 05, 2026 - March 06, 2026     Organizer: Beam in Business

International Women’s Day is a reminder that progress is built through inclusion, representation and the collective strength of women who choose to lift each other. This year’s theme invites us to recognise the impact women create when they are seen, supported and given room to lead. Accelerate Her Impact brings that message to life by gathering women who are ready to use their voice, widen their influence and take meaningful action for a more equal future.

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