At a Glance
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Vladimer Botsvadze, CEO at Botsvadze Marketing SolutIons
Thought Leader Interview
Thinkers360 interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Vladimer Botsvadze, CEO of Botsvadze Marketing Solutions. Vladimer is a globally renowned, award-winning digital marketing influencer, leading social media strategist, keynote speaker, professor, consultant, trainer, coach and mentor. He was recently featured in the Thinkers360 50 Business and Tech Books from Thinkers360 Thought Leaders.
Thinkers360: Tell us a bit about your background
VB: I’m a top social media and digital transformation influencer, speaker, Fortune 500 consultant, professor, and startup advisor, with more than 14 years of international experience in marketing and innovation with a proven track record providing guidance to executives and top brands worldwide. I’m famous for my work as a tireless brand builder and I use my extensive experience to motivate my audience. I’m honored to be ranked No. 1 Supply Chain, Retail, and Procurement Global Thought Leader by Thinkers360. I’m ranked No. 2 Global Retail Tech Influencer by GlobalData. I’m also proud to be among the Top 5 Global B2B Thought Leaders by Thinkers360 in 2020 and ranked among the Top 12 Artificial Intelligence Influencers by Rise.Global. As an internationally recognized expert in marketing and innovation, I’m ranked by Klear and Kred in the top 1% of global social media influencers. I’m honored to be ranked No. 2 Social Media Marketing World Conference Influencer by NodeXL in 2020, which has also included me among the Top 10 IoT and Top 10 Customer Experience Influencers. Onalytica recognized me among the Top 100 B2B Marketing, Top 100 Digital Transformation, Top 100 VR, and Top 50 FinTech Influencers. Millions of people around the world have recognized my inspirational insights. Millionaire entrepreneurs seek my advice and my presentations, masterclasses, and online publications turn managers into practitioners. I’m frequently invited to top global business schools, summits, podcasts episodes, and corporate meetings to deliver my inspiring marketing and innovation talks. I’m widely recognized for my visionary leadership and trailblazing innovation. Through my consulting, speaking, teaching, startup advising, and mentoring services, companies have grown from a groundbreaking idea into the fastest growing companies. My expertise is trusted by London Business School, Forbes, the Economist, Audi, FedEx, and other global brands. I do utmost every single day to help the entire world achieve more. I’ve been praised by American Airlines, Intel, and Jaguar for my unparalleled experience, unrivaled track record, and unmatched professionalism. My clients accomplish record-breaking success. I’ve been interviewed by TV channels, radio shows, and podcast episodes on topics related to social media marketing and digital transformation. I’m always driven to inspire audiences to reach new heights, think forward, and solve marketing problems.
When I moved to the US at the age of 18, I knew from the first second that I was going to move up in the world and go places. I’ve always worked hard and smart on myself and I’ve always been disciplined and driven everywhere. I demand ultimate results from myself every single day and I’m lucky to live in the best era of history when I can achieve so much through social media platforms, which I use every day for professional purposes. I agree with James Clear who said: ”It’s never been a better time for self-motivated people. Anyone connected to the internet has the education of a university and the distribution power of a media company at their fingertips. Curiosity, courage and persistence are the new gatekeepers.” I worked and lived at the age of 18 in NYC and Washington D.C., I worked and studied at the age of 22 in London, I worked at the age of 27 in Dubai. I became obsessed with growth in business and tech. I’m passionate about what I do that positively impacts 40 million individuals annually. I’m proud of my efforts, which show that through hard work and persistence everything is possible. It’s in my DNA to work outside my comfort zone by going for my dreams, exploring new things and getting the most out of my life. I’ve been featured and quoted in many articles and I’ve recently been featured by Databox, which is a marketing and sales company based in Boston, Reach or Miss podcast, Thinkers360, Onalytica and more.
I’ve risen to global prominence since I became a top influencer across multiple social media platforms including Twitter (56,680 followers), Linkedin (24,240 followers), and Instagram (11,200 followers), with a total of 125,000 followers from 1,142 cities and 185 countries. I’ve been recommended by London Business School, KPMG, MasterCard, AC Milan, Forrester Research, PepsiCo, Dell, Accenture, and other leading global brands. My expertise is trusted by WebSummit, Social Media Week, Forbes, Cambridge Judge Business School, Audi, FedEx, and Bayer. I enjoy helping others succeed online and I’m on a mission to make a difference and impact as many business owners as possible. I help corporations with strategies that drive growth and profits. I’ve been recommended 30 times on Linkedin and I’ve shared my expertise through motivational speaking as well as my tweets, blog posts and more.
My areas of expertise: AR/VR, Blockchain, Marketing, Retail, Social Media Marketing, AI, Customer Experience, Digital Disruption, Emerging Technology, Startups, Analytics, Big Data, Digital Transformation, Entrepreneurship, IoT, Management, Sales, Supply Chain, and 5G.
Thinkers360: What are your current responsibilities and what’s a typical day look like?
VB: I wake up early, exercising before it falls off a to-do list, spending quality time with my family, regularly networking over coffee, working on top-priority business projects, also working on a personal passion project and putting out 100 pieces of content daily across 8-10 social networks.
I work one-on-one with clients as a digital marketing coach and mentor. Having served thousands of businesses in the last 10 years, I know what it means to grow businesses. If they have a particular challenge that they want to help with, they can book a Skype consulting session with me, so I help them solve their problems as quickly as possible. I transform digital experiences that move brands forward and delivered transformation for leading and global emerging brands across multiple industries. I assist brands in understanding where customers are in the digital space and I bring my wealth of knowledge and experience in the social space to my clients. My keynote speeches bring brands more ideas, more new clients, and more sales. I’m also a startup advisor, serving several companies and being on the board of directors. I’ve helped the startups to go from zero to over 10,000 customers, 8,000 employees, and $100 million in revenue. Moreover, I’m an educator of entrepreneurship and marketing at the world’s top business schools. I’ve been all over the world to advise some of the world’s largest startups. I deliver a variety of training programs and grow businesses through effective marketing practices. I’m responsible for organizing training in London, Doha, Dubai, and other leading global locations. Big or small – I’ve got the solutions for brands.
Thinkers360: What’s the favorite part of your current role?
VB: I spend time working on creating new opportunities and constantly focus on improving yesterday’s results. I create a strategic roadmap with my executive team, build accountability and transparency around the plans and expected results. I pay attention to my company’s culture, focusing on my people and solving the hardest business problems. It’s also essential to spend time reading, giving myself a break and time to relax and recharge.
Thinkers360: How do you utilize Thinkers360?
VB: For me, Thinkers360 is the world’s best thought leadership platform. It’s a pleasure interacting with phenomenal thought leaders and I’m honored to be ranked in the various categories. Many top brands used this platform to connect with me to help them maximize their success. Modern professionals stay ahead of the game through Thinkers360.
Editor’s Note: See Vladimer’s Thinkers360 In-Depth Profile & Portfolio.
Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?
VB: There are many ways I can support global brands. As a sought-after global marketing and tech thought leader, I’m frequently invited by brands to speak at conferences, business schools, and corporate meetings. I use the extensive 40 million annual reach of my social media channels (125,000 followers), blog, email list and other tools to help brands maximize their success. I’m honored to be recognized and followed by leading media and brands including Forbes, London Business School, Huawei Europe, Audi, FedEx, and more. Our collaboration can include the following opportunities: speaking, consulting, startup advising, boardroom sessions, roundtables, training, teaching, workshops and mentoring. I can also participate in podcasts, webinars, attend conferences as a brand ambassador and moderate expert panels. I bring managers from where they are to where they want to be. My results have always exceeded expectations: 80% improved confidence in marketing and social media, 73% improved work performance, 70% improved time management, 65% improved leadership effectiveness. My clients have reinvented themselves in the digital age and they are prepared for the future. Across the globe, I make marketing more human and deliver powerful results. Brands can also invite me for media appearances, my expert opinions, interviews, and fireside chats. Whether you’re a person trying to become an influencer, a brand embarking on a new marketing campaign, or event looking for a speaker, let’s do great things together. Connect with me on Twitter or Linkedin to see what I can do for you.
Thinkers360: What are your current interest areas with regard to purpose-driven causes?
VB: I believe purpose-driven campaigns win long-term love in people’s hearts and minds. Purpose-driven brands are more authentic than cause-driven ones. In my view, companies should work hard to solve the big environmental challenges people care about. The majority of my clients are embracing a more purposeful approach to their work. People should organize events with a non-commercial mindset, whereas businesses are driven to make money and instead they should focus on strengthening communities and promoting unique messages. For example, Tesla has been outstanding when it comes to accelerating the world’s transition to sustainable energy. Starbucks inspires and nurtures the human spirit, and Nike brings inspiration to every athlete in the world. Let’s improve the lives of individuals and solve global problems together.
Editor’s Note: See Thinkers360’s Recently Announced #TechForGood 5K Challenge
Thinkers360: What’s your main advice for upcoming thought leaders?
VB: It takes time to become a thought leader. I believe thought leaders are problem solvers and they have a clear vision for what they want to achieve. Do your best to build your follower base and command attention. Post content actively across 8-10 social networks and never stop exploring. Always stay outside your comfort zone.
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