At a Glance
Olesija Saue, Founder & Personal Branding Coach, Personal Branding Agency Maximizer
Focus Areas: Personal Branding, Coaching, Entrepreneurship
Thinkers360 In-Depth Profile & Portfolio: Olesija Saue
Social Media: LinkedIn | Instagram
Book: The Brand Named You: 100 practical steps to create and develop your personal brand
Highlighted Content: What is the most common mistake on social media?, Help your employers to help you, Want to be successful on social media and have a real impact in your industry?
Thinkers360 Leaderboards: Top 50 Global Thought Leaders and Influencers on Coaching 2023, Top 50 Global Thought Leaders and Influencers on Public Relations 2022, Top 50 Global Thought Leaders and Influencers on Health & Wellness 2022
Thought Leader and Influencer Interview
Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Olesija Saue, Founder & Personal Branding Coach at Personal Branding Agency Maximizer.
Olesija is a renowned personal branding expert, social media strategist, and certified executive coach based in Estonia. With over 15 years of experience working with individuals and businesses, she has helped countless people achieve their personal and professional goals through effective branding strategies. She is also a sought-after speaker and author, she has given talks on personal branding at various conferences and events.
Saue is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on Coaching 2023, Top 50 Global Thought Leaders and Influencers on Public Relations 2022, and Top 50 Global Thought Leaders and Influencers on Health & Wellness 2022, among others.
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Thinkers360: Tell us a bit about your background and areas of expertise
OS: I’m a business strategist & partner at a multiple-awards-winning social media agency, certified executive and NLP coach, personal branding expert, and owner of a personal branding agency Maximizer. I’m also a co-author of the book on personal branding “The Brand Named You.”
As a former CEO of Forbes Estonia, I helped to bring the world’s most trusted business media brand to the business audience in Baltics.
Today I help corporate clients and impactful entrepreneurs stand out from the competition and maximize their impact through the strategic use of personal branding enhanced with NLP.
Thinkers360: What are your current responsibilities and what’s a typical day look like?
OS: As an executive and NLP coach & executive personal branding strategist, I work with high-impact business owners and entrepreneurs to manage their personal brands, generate new opportunities and maximize their impact. A typical day involves engaging with clients, coaching individuals and teams to discover and maximize their potential, and creating content around personal branding and employee advocacy. My goal is to help clients achieve their personal and professional goals through a combination of coaching and personal branding.
Thinkers360: What’s the favorite part of your current role?
OS: Facilitating self-discovery processes that help people find out who they truly are and what they really want and find the inner drive and motivation to achieve their goals and make their dreams a reality. Empowering teams and individuals to embrace their uniqueness and maximize their impact by staying true to themselves.
Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?
OS: As a personal branding strategist & executive & NLP coach, I believe in people’s unlimited potential and power to amplify a brand’s impact by being themselves. That’s why I always work with companies to build their corporate brand and help them empower their employees to become impactful thought leaders. By empowering leaders and regular employees to become authentic thought leaders, businesses can significantly increase their reach and impact, ultimately leading to increased brand loyalty and revenue growth. I offer a range of solutions, from inspirational keynotes, deep-dive workshops, 1:1, and team coaching. We also provide done-for-you executive personal branding enhanced with NLP packages to ensure the maximum impact.
Editor’s Note: See Olesija’s Thinkers360 In-Depth Profile & Portfolio to work with her directly.
Thinkers360: How do you utilize Thinkers360?
OS: As a platform to increase the impact, reach new audiences, and connect with like-minded individuals.
Thinkers360: What’s your main advice for upcoming thought leaders?
OS: My main advice for upcoming thought leaders is to discover who they are, what are they passionate about, and what positive impact they can have on the world. Embrace your personal brand DNA (your strengths, your values, your passions, your unique style, and why) and be authentic, consistent, and persistent in your message. Stay true to your values and mission, and share your unique perspective and expertise with your audience. Use digital platforms to amplify your personal brand, network with other thought leaders, and build meaningful relationships. A personal brand is what people know about you before you enter the room- make the first impression count.
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