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Olesija Saue

Founder/Personal branding coach at Personal Branding Agency Maximizer

Tallnn, Estonia

Olesija Saue is a Social Media Strategist and Partner at Goal Social Media Marketing. Olesija is also a Personal Branding Coach for both seasoned executives and aspiring business owners.
Olesija is a serial entrepreneur with 20+ years of experience in Sales and Marketing.
As a former CEO of Forbes Estonia, she helped to bring the world's most trusted business media brand to the business audience in Baltics.
Today she helps corporate clients as well as aspiring start-ups and small-to-medium sized businesses to stand out from the competition and achieve their business goals through the strategic use of social media and personal branding of the CEO's and employees.
Olesija helps executives to expand their reach, maximize their influence and gain the trust of their target audience to increase the sales, profit and value of their company.
She is also helping Executive Teams with Social Media & Personal Branding Strategy development & implementation as well as strategical usage of personal branding in corporate communication and employer branding.
Olesija Saue is a co-author of a book on Personal Branding "The Brand Named You".
Olesija holds an M.B.A in International business administration and is a certified Executive Coach, NLP Classic Code & New Code Practicioner & International NLP Coach.

Available For: Advising, Authoring, Consulting, Speaking
Travels From: Tallinn, Estonia
Speaking Topics: Personal Branding, Social Selling, Social Media Strategy, Brand Ambassadors

Speaking Fee $2,500 (In-Person)

Personal Speaking Website:
Olesija Saue Points
Academic 0
Author 280
Influencer 95
Speaker 108
Entrepreneur 0
Total 483

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Featured Videos

Olesija Saue speaker REEL
August 02, 2021
Insights Series: Olesija Saue – What should leaders be doing now to build their personal brand?
August 02, 2021

Featured Topics

Company Information

Company Type: Company
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 10 years

Areas of Expertise

Business Strategy 31.11
Coaching 31.77
Entrepreneurship 41.65
Future of Work
Health and Wellness 34.94
HR 31.00
Leadership 31.29
Marketing 36.62
Personal Branding 65.22
Public Relations 32.40
Sales 43.79
Social 37.63

Industry Experience

Metal Products
Professional Services
Wholesale Distribution


6 Article/Blogs
You are waiting, but no one's calling?
September 26, 2023
You are putting in the effort: sharing posts, showcasing value, and even sharing your personal stories. Yet, that phone stays silent. No calls. No customers. Wondering why?

1. Unclear Branding: Does your audience know precisely how you can help them?
2. Audience Mismatch: Are your messages tailored to your ideal customer's heartbeat?
3. Whispered CTA: Are your calls to action clear or a mere whisper?
4. Trust Gaps: Have you flaunted your success stories or testimonials lately?
5. Engagement Drought: Beyond likes, are you forging genuine bonds?
6. Vague Value Offer: Do people clearly perceive the transformative power of your service?
7. Salesy Symphony: Are your tunes more promotional than they are melodious?
8. Posting Pulse: Is your consistency rhythmic or more erratic?
9. Feedback Silence: Are you dialing into your audience's real needs and feedback?

Silence is golden, but not when waiting for that phone to ring. The key to changing your tune? Clarity, resonance, and a structured approach.

Want your phone to ring with potential clients eager to work with you? Let's delve into the ALIGN and MONETIZE program and ensure your brand is on speed dial. Drop me a DM and let's talk.

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Tags: Coaching, Personal Branding, Social

Expert Panel: The Power of Storytelling in Content Marketing
Expert Circle UK
August 19, 2021
Storytelling as a way to connect with the brand, with the business or with the individual has been there for hundreds of years. However, only in the last decade marketing professionals have taken it to the next level. Teams of people are working on strategies finding ways to connect with clients and make them trust, believe in and become loyal to the brand using storytelling for content marketing as their go-to technique.

What story to tell? What is important to say? How to connect? Where to start? These were just a few from the long list of questions running through my head when I had my very first project on building a Recruitment Technology brand. Finding a tone of voice and correct narrative specific to the Recruitment Industry was a great challenge when I first started and it took months to get this going with confidence and bringing results. I will be honest, we are still working on it, perfecting our message, thinking of better ways to bring value to the industry and to the clients.

So here at Expert Circle, we thought why don`t we ask the experts for advice and to share their experience and knowledge in how to use storytelling for content marketing. We assembled a great collection of answers and we are delighted to share them with the world!

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Tags: Marketing, Public Relations, Sales

Sell to the heart and brain will follow- How does storytelling help with winning clients?
Expert Circle
July 27, 2021
One of the most powerful tools for creating emotions in your customers is storytelling. In an era of information overload, the only thing that truly sets you apart is your story.
Storytelling provides a human face to a brand and helps create an emotional relationship with it. Stories are powerful tools for attracting attention, and storytelling is a notable business skill, which enables you to interact with your customers on an emotional level, offering inspiration, motivation, as well as an opportunity to educate yourself. In addition, storytelling makes potential customers subconsciously choose products and services that tell such stories which fit their lives, dreams and wishes.

A story of how your brand came to life, your customer’s real stories, exciting stories in product development are more valuable than a well crafted advertisement.

But the story alone is not enough. It also needs to be told and shared

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Tags: Marketing, Sales, Public Relations

Time To Thrive, Not Just survive
Thrive Global
December 28, 2020

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Tags: Leadership, Entrepreneurship, Health and Wellness

1 important thing that kills your Social Selling success
May 09, 2017
I’ve always been very impatient. I guess I’m far from being unique, as in the current world of instant gratification, we want everything and we want it super fast, preferably yesterday. We want overnight delivery, taxi arriving in 2 minutes, books downloaded to our Ipad in 1 click. We close the website that is loading too long (longer than a couple of seconds) and put things back on the shelf and leaving the shop if there is a queue at the cashier. With immediate gratification as a default response, it is getting harder and harder to be patient and think long-term. Whether we like it or not, a lot of good things take time. I took me 9 months of pregnancy, giving birth and 2 years of a daily 24/7 training with a personal very demanding teacher, to realize and embrace that as a positive thing and I’m finally (sort of) getting there. I have a feeling though, that I might have enrolled in a life-long course in patience. The most important thing that I have learned about patience is that you have to stop focusing so much on the end result and start enjoying the journey.

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Tags: Social, Marketing, Entrepreneurship

Why I believe that Social Selling is like Dating?
April 03, 2017
It was the year 2003. I was working as an HR manager at a steel galvanizing plant. I had a position of a Sales manager to fill in. I had to find the candidate, who had excellent communication skills, loved challenges, was eager to learn and was hungry for success. I decided to hire a person I knew was perfect for the job... I decided to hire myself. I knew nothing about sales at this point, but when you are 23 such insignificant detail can hardly stop you. My first ever sales pitch must have been good enough, that the Ceo of the company decided to give me a chance. Despite zero experience in Sales, I became Top Seller in less than 3 months.

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Tags: Social, HR, Entrepreneurship

6 Author Newsletters
Beyond Visibility: Why Being Seen Isn't Enough for Your Personal Brand
June 21, 2024
I often emphasize the importance of visibility. However, today I want to highlight another aspect: the troubling trend of pursuing visibility purely for the sake of algorithms. Active participation in visibility challenges and daily posting can lead to unintended consequences, ultimately undermining rather than strengthening your personal brand. Let me explain:

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Tags: Entrepreneurship, Marketing, Personal Branding

Mastering the Digital Handshake
May 31, 2024
Today, first impressions are often made online, whether through a social media profile, a website, or a virtual meeting. These initial interactions, what we can call "digital handshakes," play a crucial role in how we are perceived by others. And just like in-person interactions, making a strong and positive first impression online is essential. Let's explore how Neuro-Linguistic Programming (NLP) techniques can ensure your digital handshake is as impactful and memorable as a face-to-face encounter.

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Tags: Entrepreneurship, Marketing, Personal Branding

From Storytelling to Storyliving
May 13, 2024
When I shared that I'm going on a one-year adventure and started publicly sharing my weekly reflections, I had a feeling that I wasn't just telling a story—I was creating and living it as we spoke. This inspired me to write this article.

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Tags: Entrepreneurship, Marketing, Personal Branding

Redefining Authenticity: Beyond the Buzzword
April 19, 2024
Have you heard a popular advice- BE AUTHENTIC? I bet you have. Many, many times. "Authenticity" has become a buzzword, right? I have yet to meet a personal branding expert who would not tell you you must be authentic. And I fully agree that it's one of the two most important things to have a strong personal brand. But here is where it gets confusing and complicated- how do you actually do that? You can't learn authenticity, and you certainly can't fake it.

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Tags: Entrepreneurship, Marketing, Personal Branding

Mind the gap-the train is leaving. Personal Branding Paradox.
April 03, 2024
In 2012 Jeff Bezos famously said that "Personal Brand is what people say about you after you have left the room". The world has changed a lot over the last few years, and today, personal brand is what people know about you BEFORE you enter the room.

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Tags: Entrepreneurship, Marketing, Personal Branding

Embrace your digital twin & maximize your impact
February 20, 2024
In a room full of entrepreneurs and business leaders, YOU stand out. You’ve built a formidable reputation over the years – one that’s founded on hard work, unparalleled expertise, and a track record of success. Those in your immediate circle are well-acquainted with your capabilities and the value you bring to the table. Your physical personal brand is robust, influential, and clearly defined.

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Tags: Entrepreneurship, Marketing, Personal Branding

3 Books
Business, Life and the Universe, vol.4
Canadian isbn (May 19, 2021)
May 21, 2021
Business, Life and the Universe
The 100+ authors who have shared their messages and stories in this book have bared their souls, in hopes to inspire you to live the life you were destined and designed to live. The authors have been so generous with their wisdom and hearts and if you let it, this book has the power to transform your life.

This book is an inspirational, educational and motivational reading experience for the reader. The book is like TEDx meets Chicken Soup for the Soul.

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Tags: Entrepreneurship, Health and Wellness, Leadership

The Brand Named You: 100 practical steps to create and develop your personal brand
The Estonian ISBN Agency
January 14, 2021
The Brand Named You will show you how to achieve your goals. Yes, in the world there are hundreds, if not thousands of books written about personal branding. However, despite the increasing popularity of personal branding, this book is the first one to actually offer you a very clear, thorough and hands-on tools and a step-by-step process for creating your personal brand and developing it. It is people who do business with each other, not companies. So, this book is meant primarily for people who want to grow the sales, profit and value of their company with the help of personal branding of themselves, their employees and the company’s CEO.A strong personal brand helps you to stand out and find customers in whatever field – be it the selling of training courses, business counselling, real estate, B2B sales and export, politics, cooking, personal training, beauty services, designing web pages, training dogs or something completely different that you want to focus on in the future.

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Tags: Marketing, Entrepreneurship, Personal Branding

The Brand Named You
Your BrandUp OÜ
May 29, 2020
The aim of this book is to help you think through and create your own ideal personal brand, and once that has been done, to also package it attractively and market it effectively.
It is people who do business with each other, not companies. So, this book is meant primarily for people who want to grow the sales, profit and value of their company with the help of personal branding of themselves, their employees and the company’s general manager.

A strong personal brand helps you to stand out and find customers in whatever field – be it the selling of training courses, business counselling, real estate, B2B sales and export, politics, cooking, personal training, beauty services, designing web pages, training dogs or something completely different that you want to focus on in the future.
Yes, in the world there are hundreds, if not thousands of books written on this topic. However, despite the increasing popularity of personal branding, this book is the first one to actually offer you a very clear, thorough and hands-on tools and a step-by-step process for creating your personal brand and developing it.

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Tags: Social, Marketing, Personal Branding

1 Influencer Newsletter
Interview with Olesija Saue, who shares how she is able to help entrepreneurs harness the power of their story to create a powerful brand
February 16, 2021
Olesija Saue is a Personal Branding Strategist and Executive Coach. Olesija Saue is also a Social Media Strategist and Partner at Goal Social Media Marketing. Olesija Saue is a serial entrepreneur with 20+ years of experience in Sales and Marketing. As a former CEO of Forbes Estonia, she helped to bring the world's most trusted business media brand to the business audience in Baltics. Today she helps corporate clients as well as aspiring start-ups and small-to-medium sized businesses to stand out from the competition and achieve their business goals through the strategic use of social media and personal branding of the CEOs and employees. She is also helping with in-house brand ambassadors programs development & implementation as well as strategical usage of personal branding in corporate communication and employer branding. Olesija Saue is a co-author of a book on Personal Branding "The Brand Named You"( Olesija Saue holds an M.B.A in International business administration, she is AoEC Accredited Executive Coach and member of the International Coach Federation.

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Tags: Marketing, Sales, Personal Branding

12 Media Interviews
Empowering Clients to Embrace their Digital Twin & Maximize their Impact
CXO Outlook
January 29, 2024
Recently, in an exclusive interview with CXO Outlook Magazine, Olesija shared her insights on the importance of personal branding and how professionals can use it to advance their careers, the greatest challenge and success encountered by her while building her personal brand, the major takeaways from her book, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.

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Tags: Marketing, Personal Branding, Sales

Spotlight with Shubham Sethi
July 21, 2023
About podcast: Mastera Spotlight is a weekly podcast where we interview a content creator every week and let their story out for the public to get inspired. The aim of the podcast is to help aspiring creators learn from the journey of professional creators and become one of the leading creators in their own niche.

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Tags: Marketing, Personal Branding, Sales

Do you know what is your personal branding DNA is and how to improve it?
Carol Graham
June 04, 2023
The "Brand Named You" will show you how to achieve your goals through strategic personal branding. There are thousands of books written about personal branding. However, Olesija Saue's book is the first one to offer you clear, thorough and hands-on tools with a step-by-step process for creating your personal brand.

In Olesija's interview, she explains the misconceptions about personal branding and your personal branding DNA as your unique competitive advantage.
• Facilitating self-discovery processes help people find out who they truly are, what they really want, and find the inner drive and motivation to achieve their goals and make their dreams a reality.
• Empowering individuals and teams to take inspired action when they start believing they have more ability than they thought they did, challenging to do more than they have done before, and providing them with the right knowledge, tools & support to make efforts that will yield a positive result.
• Sharing my knowledge, and expertise as well as a personal story and inspiring people to realize their utmost potential and contribute the most to the world.

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Tags: Marketing, Personal Branding, Sales

The Power of Personal Branding
March 17, 2023

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Tags: Marketing, Personal Branding, Sales

How to build visibility and credibility online to grow influence and profits?
Trevor Stockwell
January 04, 2023
In this episode, Olesija Saue and Trevor discuss about helping successful business professionals and senior executives to build visibility and credibility online to grow influence and profits.

So, if you want to know the 7 question framework for putting together and authentic personal branding strategy, tune in now!

In this episode, you'll discover:

· Personal Branding Strategy

· Personal Brand management

· Executive coaching

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Tags: Marketing, Personal Branding, Sales

Don’t tell the RIGHT story, Tell the REAL story.
Modern Warrior Magazine 2021
December 01, 2021
Whether we realize this or not, we all come here, on this earth, to find “Love.” Sometimes we spend years or perhaps all our lives searching
for this one “True Love.” The one true love that would make us happy and complete. The one true love that would give us wings so we could fly.

We keep looking for the perfect match, but we often fail to realize that the love we came here to find is “Love for Ourselves.”

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Tags: Entrepreneurship, Marketing, Public Relations

Episode 372: Olesija Saue | How to build visibility and credibility online to grow influence and profits
Yeukai business show
October 05, 2021
In this episode, Olesija Saue and Trevor discuss about helping successful business professionals and senior executives to build visibility and credibility online to grow influence and profits.

So, if you want to know the 7 question framework for putting together and authentic personal branding strategy, tune in now!

In this episode, you'll discover:

· Personal Branding Strategy

· Personal Brand management

· Executive coaching

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Tags: Marketing, Sales, Personal Branding

Learn the Key to Social Media for Medical Practices, with Olesija Saue
The FM Shift
July 14, 2021
Using social media for medical practices is one of the best ways for patients to build the know, like, and trust-factor and drive patients to your practice. Guest speaker Olesija Saue joins us to teach functional medicine practitioners creative strategies to build a strong brand and use social media to their advantage. She shares:

Why social media for medical practices is critical
How to build the know, like, and trust-factor
The importance of your ‘why’
What marketing strategies no longer work
What marketing strategies you should be using
Why Branding Matters
Olesija Saue is a leading expert on branding and social media marketing. With over 20 years of experience in leadership roles, Olesija has had her share of successes and failures. In 2008, Olesija was working in the steel industry in Estonia when the market crashed, leading her to find creative ways to market her business.

Everything Olesija teaches are strategies that she has researched and used for her own business as well as for her clients.

Now, on the latest episode of the FM Shift, Olesija is joining us to share how functional medicine practitioners can use social media marketing not just to grow their practices but how great marketing can build a strong connection to their patients.

Social Media for Medical Practices
As functional medicine practitioners, building our medical practices can be a challenge. But one way to help our business get attention is by using social media. But, social media, when not used properly can do more harm than good for any brand.

As we create content, it’s important to keep in mind that social media is a place where our audience wants to see real people, sharing their values. It’s not a place where people want to see a shiny corporate brand.

People react to people, so companies that make people feel connected do better in the long-run. On social media today, it’s all about getting people to know, like, and trust you. That know, like, and trust-factor comes from building a great brand that connects.

Stories People Want to Hear
People don’t want to hear about how amazing and awesome you are. In life, as well as in marketing, it’s easy to want to only talk about your successes. But there is research that proves audiences connect with brands faster when they hear the full story.

By sharing stories of struggle or failure, audiences can connect with the human side of your functional medical practice. When audiences feel your brand is human, they feel more connected and are able to trust that your brand has something special to offer.

What used to work in business doesn’t work anymore. People need a connection, and the more they connect with you the more they’re going to know, like, and trust you. Audiences want to know, like, and trust you before buying.

With social media, you really have to know yourself. You have to know your strengths, your weaknesses, your values, and most importantly your ‘why.’ When you know these four elements, you can build a brand that really speaks to your audience and sells your services almost without any sales tactics.

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Tags: Entrepreneurship, Public Relations, Sales

Personal Branding and Social Selling - Strategy Discussion
Harbourtime Strategy Talks By Collin Harbour
March 09, 2021

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Tags: Marketing, Sales, Personal Branding

Your Unique Sales Advantage that no one can copy
The Fearless and Successful Podcast by Dijana Llugolli
January 26, 2021

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Tags: Marketing, Public Relations, Sales

Heels on fire: The Importance Of Creating A Personal Brand w/ Olesija Saue
Heels on fire
January 21, 2021
Olesija Saue is a Personal Branding Strategist and Executive Coach. Olesija Saue is also Social Media Strategist and Partner at Goal Social Media Marketing. Olesija Saue is a serial entrepreneur with 20+ years of experience in Sales and Marketing. As a former CEO of Forbes Estonia, she helped to bring the world's most trusted business media brand to the business audience in Baltics. Today she helps corporate clients as well as aspiring start-ups and small-to-medium sized businesses to stand out from the competition and achieve their business goals through the strategic use of social media and personal branding of the CEO's and employees. Olesija & I discuss why now, more than ever, it’s important to have a personal brand. You don’t need to be the next Oprah to have a great personal brand. It’s a matter of continually crafting and curating your online presence and most importantly, being yourself! Your honesty, transparency, and authenticity are what will differentiate you in the long-run. Connect with Olesija here: Ways To Connect With Me: Instagram: @twoweeknoticesociety Facebook: Website:

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Tags: Marketing, Sales, Personal Branding

Featured Interview
Inspire Zone
December 20, 2020

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Tags: Business Strategy, Entrepreneurship, Public Relations

18 Videos
How to make sure that your employees are sharing with impacts and using their authentic language?
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May 14, 2024

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Tags: Personal Branding

Can personal branding help transition to a new industry or role?
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April 16, 2024

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Tags: Personal Branding

Olesija Saue Personal Branding Authority Magazine
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March 28, 2024

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Tags: Personal Branding

The Umbrella of Your Personal Brand: Merging the Professional & Personal
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February 20, 2024

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Tags: Personal Branding

How to Empower Your Employees to Become Thought Leaders?
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February 13, 2024

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Tags: Personal Branding

When you don’t need strong personal brand?
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January 30, 2024

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Tags: Personal Branding

How can i build strong a personal brand without being too salesy or too self promotional?
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January 23, 2024

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Tags: Personal Branding

How can NLP enhance personal branding?
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November 03, 2023

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Tags: Personal Branding

What makes your posts truly VALUABLE?
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October 31, 2023

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Tags: Personal Branding

What's holding you back from being visible online?
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October 23, 2023

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Tags: Personal Branding

Is personal branding the same thing as publicity?
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May 25, 2023

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Tags: Personal Branding

Can you be too honest with your personal branding?
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May 25, 2023

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Tags: Personal Branding

Why should companies be investing in the personal brands of their employee?
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May 25, 2023

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Tags: Personal Branding

What is the most common mistake on social media?
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February 20, 2023

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Tags: Personal Branding

Help your employees to help you
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February 20, 2023

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Tags: Personal Branding

How to start with brand ambassador programs?
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February 20, 2023

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Tags: Personal Branding

Why are your people the best ambassadors for your company?
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February 20, 2023

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Tags: Personal Branding

What is the best platform for personal branding?
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February 20, 2023

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Tags: Personal Branding

36 Videos
How do you align personal branding with the corporate brand?
November 01, 2023
It’s all about authentic expression and true impact. Employees as brand ambassadors, carry not just the company’s image but their unique value, knowledge, experiences, and essence to the outside world.

Encouraging each team member to find and harness their authentic voice ensures online and offline consistency. But it goes beyond just authenticity – it’s about aligning shared values, personal interests, and focusing on topics that truly resonate.

Employee advocacy is not about simply sharing the company’s posts. Even with the LinkedIn algorithm promoting instant reshare, the real value lies in aligning personal values and topics of interest with those of a company.

When people speak from the heart about what matters most to them, it amplifies the authenticity and impact of your brand message. It increases the visibility, credibility, and, most importantly, relatability of your company brand.

Watch the video for insights on nurturing authentic brand ambassadors who amplify and elevate your brand.

Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

Can personal branding help transition to a new industry or role?
October 24, 2023
A common misstep many make is starting to think about their personal branding ONLY after exiting a company. Waiting until you’ve walked out those corporate doors to think about your brand is like trying to build a boat in the middle of the ocean.

Here’s a thought: Why not harness the power of the corporate platform WHILE you’re still a part of it?

Have you ever asked yourself, “Can personal branding help in transitioning from one industry or position to another? Say, from corporate leadership to starting your own business or exploring new career opportunities?” The answer is a definite YES. Being a part of a strong company provides visibility and a solid foundation of credibility. It will be much more difficult once you are on your own!

Steps to Keep in Mind:

Define your branding goal: Understand your brand’s essence- your personal brand DNA and the direction you are heading.
Understand the company’s goals: Identify how your company can benefit the most from your thought leadership.
Craft your action plan: Chart out your journey while you’re still anchored within a reputable organization.
Start amplifying your personal brand: Amplify your brand’s strength using the company’s platform. The more formidable your personal brand, the greater its value, benefiting both you and your organization.
So, before you think of venturing out, look inward. Shape and shine your personal brand from within the corporate walls. It’s more than just wise; it’s strategic and the best part- it’s a win-win solution!

Dive deeper into this approach in this video.

Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

How to Empower Your Employees to Become Thought Leaders?
October 17, 2023
Today, thought leadership is no longer just a fancy term but a necessity. We understand that genuine connections are made when people resonate with people. But how do we bridge the gap between individual passion and corporate vision?

Key Takeaways:

Aligning personal values with corporate values.
Identifying topics that resonate both with the company’s goals and the employees’ passions.
Tackling the fears of online visibility, making it as seamless as stepping onto a real stage.
Empowering our people and giving them a platform is the way forward, and every employee has the potential to become a thought leader. They just need encouragement, training, and support.

By valuing and promoting the voices of its employees, a company not only strengthens its internal culture but also crafts a more authentic, relatable, and trusted brand image in the external market.

True magic happens when personal values and interests align with the company’s values and focus.

How have you leveraged employee voices and insights to strengthen your company brand? What challenges and successes have you encountered along the way?

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Tags: Marketing, Personal Branding, Sales

The Umbrella of Your Personal Brand: Merging the Professional & Personal
October 12, 2023
Navigating the intricate world of personal branding can feel like wearing countless hats. Last week, I posted that many people wearing multiple hats often struggle to develop a cohesive personal brand. I received a lot of questions, and in today’s video, I want to discuss how, in more detail, sheltering these roles under a single, cohesive umbrella.

Highlights from today’s video:

Personal Brand as a Unifying Force: How all elements of your life can converge into one consistent image.
Dangers of Scattered Branding: Why breaking your brand into parts can diminish your authentic essence.
Clarity in Messaging: Ensuring consistency across platforms to create a recognizable and trustworthy brand.
Delving into Your Personal Brand DNA: The essence that distinctly identifies you from the crowd.
The Branson Effect: Richard Branson’s mastery of creating a unified brand across diverse ventures is rooted in his values and vision.
Deep-Dive Practical Steps to Carve Out Your Brand:

Self-Audit: Document all your roles, skills, and hobbies. Categorize them – which ones align closely? Which ones stand out? Which ones contradict each other?
Value Proposition: Pinpoint what sets you apart. Is it your unique blend of tech knowledge with artistic flair? Or perhaps your background in both corporate and non-profit sectors? Highlight these intersections as they create a distinctive space for you.
Storytelling Integration: Craft your professional journey into a compelling narrative. Don’t just list jobs or skills; interweave them into a story that showcases your growth, challenges, and values.
As you embark on this journey, remember that your unique DNA, a blend of experiences, values, and passions, remains the cornerstone of your brand. In the vast ecosystem of personal brands, ensure that yours resonates and connects with the right people, and most importantly remains authentically you.

p.s. Looking for inspiration and want to know more? Follow me here on LinkedIn:

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Tags: Marketing, Personal Branding, Sales

What makes your posts truly VALUABLE ?
October 03, 2023
Key Takeaways:

Answer the burning questions your customers constantly ask.
Break down your vast knowledge into bite-sized learnings.
Read an insightful article or research piece? Share a concise summary!
Aim to inform, save time, and provide actionable steps for your audience.
Share insights, key learnings and trends you observed from a conference you attended.
Personal stories, the hurdles you faced and how you overcame them.

Your perspective, share what matters to you, explain why it does and why it should matter to others.

Don’t hold back! Sharing generously doesn’t reduce your worth; it elevates your authority.

Remember, often people know the ‘how-to’, but they’ll still want YOU for execution.

Take a moment, swipe through, and reflect:
Are you using all these types?
What might you integrate into your content mix?

Btw, have you noticed, that I’m using different formats to share the information, Why mix up formats?

Main reason-Diverse Learning Styles: We absorb information differently. While some love video, others prefer reading, so the more different formats- the broader is the audience that can get value from you message.
Presenting information in different ways also helps to remember it better.

Check out the video for a deeper dive. What is the value that you look for in the posts that you interact with?

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Tags: Marketing, Personal Branding, Sales

How can NLP enhance personal branding
September 28, 2023
If you're striving to make a mark with your personal brand, then this video is a must-watch.

Dive deep with me into the fascinating intersection of Neurolinguistic Programming (NLP) and Personal Branding!

Since I started teaching #personalbranding, and co-authoring a book The Brand Named You with Evelin Org, I have facilitated many courses, crafted hundreds of personal branding strategies, and also managed multiple personal brands on a day-to-day basis. And yet, I always had a feeling that something was missing.

Last year, I embarked on an NLP journey, and this June, I did my Master practitioner. I also received an International NLP Coach certification ( so far, the one and only in Estonia).

I decided to combine NLP and personal branding and see what happens. The results? Groundbreaking. The power of NLP isn't just about communication; it's about transforming how we perceive ourselves, our unique story, and our value. And once we fully align our conscious and subconscious minds, personal branding is so much easier, and results are so much more profound.

In this video, I unravel:
Why clarity in messaging is more about inner alignment than external noise.
How NLP techniques can help you conquer fears holding you back.
The magic of authentic communication and its role in brand development.
Imagine being the most genuine, fearless, and impactful version of yourself – every single day. NLP holds the keys.

The only person who can change your life is the one you see in the mirror.

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Tags: Coaching, Personal Branding, Sales

How can i build strong a personal brand without being too salesy or too self promotional?
September 27, 2023
What if your personal brand could shine authentically, drawing people in, without the uncomfortable hard sell?
Ever hit 'pause' before sharing your expertise, worrying about coming off as too pushy or self-centered? But what if I told you there's a way to promote your personal brand without that discomfort authentically?
Watch this video, where I delve deep into how you can stand out without the hard sell.
Highlights & Action Steps:
Lead with Value: Begin with what you can offer and solve.
Narratives Over Listings: Share experiences and stories that resonate.
Engage Authentically: Foster genuine connections, not just followers.
Open Up to Feedback: Allow your brand to grow with insights from your community.
Collaborate and Elevate: Broaden horizons through strategic collaborations.

At the heart of it all? A mindset shift. Swap the 'selling' for 'helping', and you'll find an audience eager to connect and engage with you. Want to witness the transformation?

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Tags: Marketing, Personal Branding, Sales

Is Personal Branding REALLY For Everyone?
September 25, 2023
In the digital age, the buzz around personal branding has never been louder. But does everyone truly need it? Or could skipping the personal branding train be the best move for some?

If you’ve ever pondered this, my latest video dives deep into this hot topic. Prepare to be surprised.

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Tags: Marketing, Personal Branding, Sales

What's holding you back from being visible online?
September 10, 2023
In today's digital age, a strong personal brand hinges on your online presence. Yet, so few take that leap. Ever wondered why?

Join me in this video as I delve into the common obstacles that keep people from embracing visibility. Discover actionable steps to conquer the fear of stepping onto the virtual stage.

Learn how to:
Define your mission
Align with your values
Find your unique angle
Share your empowering story
Answer burning questions
Plan your content strategy

Take advantage of the opportunity to empower yourself and inspire others. Watch the video and take the first step toward stepping on the virtual stage.

DID YOU HAVE A FEAR OF VISIBILITY? Please share in the comments below your tips to overcome it so we can all learn from each other. And if you need help, reach out to me:)

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Tags: Personal Branding, Sales, Social

Tell the real story, not the right story
May 25, 2023
People connect with stories rather than sales pitches—known fact. But quite often, I see many people (myself included) waiting for a happy ending to feel they can start sharing their stories. I learned on my journey that for people to resonate with your story, you don't have to tell a perfect story. You have to tell the real story.

Narrate your journey, the highs and lows, the failures and successes, the learning, and the growth. There's no "perfect" ending required to start sharing your story. It's ongoing, evolving, as you are.
So don't waste time waiting for a perfect happy ending, and start sharing your real story right now. Because until you do that, you would never know who needed to hear your story exactly at this very moment. And once you start sharing your story, YOUR people will come to you because of you.

Some sources of stories you can start looking for in your daily life :

1. Your Story:

️Passion: Share what ignited your passion for your industry and/or company and what makes your eyes sparkle today
️Values: Highlight the values that drive your work and how they align with your audience's values.
️Why: Communicate the purpose behind what you do & the impact you strive to make.
️First Day: Recall your initial experiences, the excitement, and the challenges you faced.
️Lessons Learned: Share pivotal moments that taught you valuable lessons & shaped your journey.
️Behind the Scenes: Offer a glimpse into your day-to-day life, projects, and processes.
️Daily Adventures: Share interesting anecdotes, learnings, encounters, or discoveries from your work life.
️Challenges: Discuss obstacles you've overcome
️Dreams: Paint a picture of your vision for the future & the aspirations you're working towards.
️Achievements: Celebrate milestones & successes that reflect your growth and expertise.
️Hobbies: Connect with your audience by sharing your interests outside of work and how they contribute to your overall success.

2. Your Customer's Story:

️Customer Experiences: Share success stories and testimonials that showcase what has positively impacted your clients.
️Customer Challenges: Discuss common pain points and how you have addressed them.
️Customer Dreams: Connect with your audience's aspirations and demonstrate how you can help them achieve their goals.

3. The Story of the Product/Service/Team:

️History: Trace the origins and evolution of your product, service, or team, emphasizing key milestones.
️Behind the Stage: Offer insights into the development process, highlighting the dedication and expertise behind your offerings.
️Challenges: Discuss the obstacles faced while creating or implementing your product or service.
️Lessons: Share valuable lessons learned while building and refining your offerings.
️Fun Facts: Inject some personality by sharing exciting or quirky facts about your product, service, or team.

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Tags: Coaching, Personal Branding, Sales

Is personal branding the same thing as publicity?
May 23, 2023
There is often a common misconception between personal branding and publicity. While they're intertwined, they're not the same. Publicity is a potent tool that amplifies your personal brand, but it's just a fragment of the larger personal branding spectrum.

Personal branding is a comprehensive process that involves understanding your unique brand DNA, effectively packaging your superpowers, and strategically presenting them to resonate with your target audience. It's not about becoming a household name but ensuring your target audience recognizes and values your unique offer.

On the other hand, publicity tends to cast a wider net. But when leveraged within the context of your personal branding, it becomes a conduit for reaching the right people with the right message and at the right time.

So, how can you build an effective personal branding strategy and use publicity to your advantage?

️Discover Your Brand DNA: Understand what makes you unique - your skills, experiences, strengths, style values, and passions. This is the foundation of your personal brand.
️Identify Your Target Audience: Identity who will benefit from what you offer, including decision-makers in your field. These are the people who need to know about you.
️Develop Your Personal Branding Strategy: Plan how you'll communicate your personal brand, including the platforms and types of content you'll use. Consider how you'll consistently represent yourself to maintain your brand image.
️Publicize Your Brand Strategically: Use the power of publicity - through articles, talks, social media engagement, networking, or media opportunities - to amplify your personal brand. Remember, your goal is to impact your target audience, not everyone.
️Continuously Refine Your Brand and Strategy: Your personal brand should evolve as you do. Regularly reassess and adjust your branding strategy to stay relevant and impactful.

If you want measurable results, please set up a solid personal branding strategy before leveraging publicity.

It's not about being known by everyone; it's about being remembered by the ones who matter.

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Tags: Entrepreneurship, Personal Branding, Sales

Can you be too honest with your personal branding?
May 18, 2023
When it comes to personal branding, authenticity is a fundamental pillar. Authenticity is a term thrown around a lot, but what does it actually mean in the context of personal branding?

At its core, authenticity is about being true to who you are. It means being genuine, real, and not pretending to be someone or something you're not. It's about accepting yourself just the way you are, with all your strengths & peculiarities. It's about sharing your true personality, values, beliefs, and experiences. However, authenticity in personal branding isn't just about revealing your true self; it's about doing so in a way that resonates with your audience and adds value to them.

However, the question that often arises is - can one be too honest with personal branding?

Authenticity doesn't equate to baring all on social media. It's about aligning what's important to you with what's significant for your audience and finding that sweet spot. It's about revealing your expertise and your human side in a way that resonates with your audience.

So, how can we balance authenticity and honesty in our personal branding? Here are some actionable steps:
Self-Awareness: Identify your values, strengths, and passions. They form the core of your personal brand.
Audience Understanding: Who is your audience? What do they value? Understanding them allows you to align your authenticity with their needs.
Consistent Messaging: Your brand message should consistently reflect your authenticity. It's not about being overly honest but about sharing relevant aspects of yourself that align with your audience.
Professional and Personal Balance: While displaying your professional expertise is essential, showing your human side is equally important. Find a balance that fits your comfort level.
Avoid Extremes: Authenticity is neither about overexposure nor being overly secretive. Strive for a genuine and comfortable balance for you and your audience.

Personal branding is not a one-size-fits-all approach. It's a journey of self-discovery and audience connection.

So, keep it real, keep it you, and keep it relevant.

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Tags: Entrepreneurship, Marketing, Personal Branding

Why should companies be investing in the personal brands of their employee?
May 04, 2023
In the previous videos, we've been discussing the maximizer effect of strong personal brands on the company's message on the visibility and credibility of the brand. But let's add one crucial point to the discussion.

Your employees, who have strong personal brands and understand their personal brand DNA, live their values, know their why, follow their passion, expand on their topics of interest, and their operate from their strengths can become not only your loyal brand ambassadors but grow into authentic influencers & industry thought leaders.

If personal brands are integrated into employer branding, your people's message will be aligned with your company's values and your company story. Your people will amplify and spread your company's message. And each of them will bring a unique perspective, unique angles, and unique expertise & make your company's message truly diverse and relatable to various audiences.

In addition, different researches show that people involved in brand ambassador programs would stay with the company through difficult times. And they would be more satisfied with their life and their work.

Why? Because they would have personal meaning, and they would also work ( and share) with passion from their zone of genius. And this is an excellent resource to change the equation, where, according to Gallup research, 85% of people nowadays hate their job.

So if you want happy and productive employees working for your company, invest in them in their personal brands.

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Tags: Leadership, Personal Branding, Sales

Want to be successful on social media and have a real impact in your industry?
February 20, 2023
Then stop corporate self-promotion, and start focusing on building your employees' thought leadership. Because your influence and your impact as a brand would grow when you have strong personal brands, and strong thought-leaders, speaking in their unique, authentic, diverse voices about the things they are knowledgeable and passionate about.

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Tags: Leadership, Marketing, Sales

Help your employees to help you
December 12, 2022
How do you distribute content to amplify the message, knowledge, and brand presence?

In the context of brand ambassador programs, companies often expect people to start creating their own unique content from scratch.

Although some of your brand ambassadors may become thought leaders who will start to create their own content, it all takes time. Most people need inspiration, ideas, and technical support to keep momentum and consistency.

So, your role as a company is to provide that. Some of the things to consider:

Ideas & resources database
For example, you could easily monitor company news, industry news, and important trends that would provide value to the audience and share it with your employees. In this way, each of your employees could get this information quickly, find the topics that truly resonate with them, and put the message into their words.
Help with copywriting
Technical help with posting
Bi-weekly/monthly meetings for ideas generation

One of the important things is to keep your employees on track so that they will get constant reminders of the importance of the topic and also will get ideas of how and what to post on social media.

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Tags: HR, Marketing, Sales

How to start with brand ambassador programs?
October 24, 2022
Employee advocacy/brand ambassador programs are becoming more and more popular. This makes me super happy because I firmly believe that only real people can humanize the brand.

Today, we can say that a strong corporate brand consists of two things -strong personal brand of the founder or CEO of the company and strong personal brands of the employees.

The stronger the company's personal brands, the stronger, more visible, and more credible the corporate brand. But quite often, I hear one question, what are the things to consider once you're just starting?

Let's look at the 4 Steps to start- 4 P.

You have to understand what strong personal brands the employees would give to your company, where you want to arrive, what is the goal of the program? And what would it give to your people?

Try to involve them in the process from the start because this will help them understand why they're doing their job and why they're passionate about the company or the product or service you provide. They will have a lot of different ideas, and they will feel involved and committed to the process.

Plan all the steps of the program, what you would be doing, how you would launch the pilot program, what would you do next, how you would train your employees, how you would help them along the process.

And last but not least, put together a training program, because your employees, even if they're passionate about their job, really need support, both technical and emotional.

And they would need it on a regular basis, so make sure that this is an enjoyable marathon, not an exhausting sprint.

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Tags: HR, Marketing, Sales

Why are your people the best ambassadors for your company?
October 17, 2022
To answer this question, let's revisit the definition of a brand and the origins of modern brands. All corporate brands are built around different brand archetypes, which should appeal to a certain type of people. And the people who don't resonate with this brand would also have strong but negative feelings.

But let's be honest, brands are artificial, and they will never be real, they will never be human.

But you have your people, and if they truly believe in the mission and why of your company, they will spread this message with authenticity and passion. They will humanize your brand and build deep relations with the audience. Integration of employer branding & personal branding would work miracles, both for your company brand and your people's careers.

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Tags: HR, Marketing, Sales

What is the biggest employee advocacy mistake of all?
October 03, 2022
Employee advocacy programs have been around for quite some time. Now, this topic is becoming more and more important, and more and more companies pay attention to this important topic.

Some programs are successful, and some programs fail. So if you're thinking about launching your own brand ambassador program, then there is one thing that you have to remember. Stop putting your corporate brand first and focus on your employees' personal brands.

Because often, even when employer branding is great, there is one missing point. People don't want to share the corporate message. Not because they don't like the company but because they are missing their why- what is in it for me? If you focus on helping them build their own personal brand first, they will understand what is in this for them and find their why, a deeper meaning to their job & better alignment with the corporate values.

And once they do, they will also find their authentic voice and true authentic style. That would help them to connect with their audience and will also help to amplify your corporate brand and maximize everything that you are doing on social media.

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Tags: HR, Marketing, Sales

So, what do we actually post?
September 20, 2022
This is the most popular question I get, both from my personal branding customers and companies who have started to realize that social media is extremely important nowadays. So I thought that I would give you 11 ideas, and you could use this video as a cheat sheet, and believe me, you'd never have a problem with content ideas ever again. So here we go.

1. Industry news/trends. And to share this type of content, you don't need to create anything; you need to monitor your industry and the keywords that you want those other people to associate with your personal brand or your company brand. Just don't forget to add your opinion about it, because this is what adds value to your audience.

2. Your company news. People are interested in your company. They are interested in your small and big accomplishments.
So think about different things that you can share in your company's context and how your customers would perceive it.

3. Your product and especially product innovations. People want to know and learn about new trends, and this could be a perfect topic for posting on social media as well.

4. Thought leadership of your employees.
Think about different areas of importance to you and find truly knowledgeable and passionate people about this topic and build recurring content around thought leadership. Help your people find the topics, that interest them enough to learn about and share their findings.

5. Coffee Corner. Think about different things your employees are talking to each other about and what could be of interest to your target audience on social media. A lot of good findings in this category!

6.Job offerings. Your employees would be happy to share authentic and interesting job descriptions to help them attract good future colleagues.

7. Use hashtag #lifeatourcompany for your people and bring some behind the scenes and your people. Show the human side of your company.

8. Leadership. Think about how you can inspire, not inform.

10. You can always use your partner's content in your content strategy. So think about your partners. Think about people and companies with the same zone of influence and target audience, and try to pick the topics you can use.

11. Show your people and create different topics to make up a series of posts. Perhaps it can be a hobby, passion, or favorite book. However, there are various topics that you can integrate into your content creation to humanize your brand and provide value to your target audience.

And last but not least, even here on LinkedIn, don't forget to have fun and try to find things that can be funny, inspiring, and would resonate with your target audience.

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Tags: Coaching, Marketing, Personal Branding

Do you inform or inspire?
September 13, 2022
Don't inform, show, educate and inspire.

If you really want to maximize your personal brand, think about your brand promise. What keywords do you want people to associate with your name and your personal brand?

For example, for me, professional and passionate are two keywords
that have true importance. And once I'm building my own content strategy, I'm always thinking about those two words, how I can show, not inform, and how I can educate and help people to take small inspired actions towards their goals.

And once we shift our focus on the value that we provide to our customers, then, and only then, we can truly create content that helps us to achieve our goals.

What could be your small step today to inspire people around you?

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Tags: Entrepreneurship, Leadership, Personal Branding

What is the value of your employer's brand on social media?
September 06, 2022
The number of your truly engaged and passionate employees is the answer. Your employer brand would start truly living only when your people start sharing their passions, their why, and stand art sharing their real stories because a corporate brand and employer brand can never become human. People buy people, and today more than ever, they want to see real people behind the companies and brands.

Engaged employees can easily connect with future colleagues and customers by being them and "sell without selling." This is why I firmly believe that employer branding can't be done efficiently without incorporating the personal brands of both the CEO and the employees.

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Tags: HR, Leadership, Personal Branding

How do you get employees active on social media?
May 03, 2022
For your people to be active communicators of your brand message and your brand promise, you need to think about three things.

Your people need to be inspired.
Your people need to be prepared.
Your people need to have the right tools and resources to represent our brand on social media would be easy for them.

Don't forget to notice, appreciate people who are already visible on social media, and celebrate even small successes because your people's visibility on social media would attract people from outside and inspire people in your company.

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Tags: Business Strategy, HR, Sales

What is the most common mistake on social media?
April 26, 2022
Check the short video below, and let me know if you agree with me or can point out other important ones!

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Tags: Entrepreneurship, Marketing, Personal Branding

What's the one thing that can guarantee the success of your personal brand?
April 19, 2022
Have you ever wondered what strong personal brands have in common and whether there is one thing that can almost 100% guarantee the success of your personal brand?

We have talked to over 100 people successful in different industries. And irrespective of whether they are managing their personal brand strategically and consciously, or they don't, they all have one thing in common. This is their passion.

Because passion, as Oprah Winfrey has said, is energy. Energy, which moves the brand, helps you connect with your target audience.
Once you build your personal brand around your passion, you will become unstoppable.

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Tags: Entrepreneurship, Personal Branding, Sales

What did Jeff Bezos get wrong about personal branding?
April 12, 2022
In 2012, Jeff Bezos, founder of Amazon & one of the most iconic personal brands, gave his definition of a personal brand. He said that personal brand is what people say about you after you have left the room. This has been the most widely used definition of the personal brand ever since. Although this definition is still valid, now there is a new dimension to it, which we all have to consider. After many things have gone digital since the beginning of the pandemic and a lot of though-leadership is happening online, we all have two personal brands- a physical one and a digital one.

So today, your personal brand is what people know about you BEFORE you enter the room. A strong digital personal brand can open many doors for you and create numerous opportunities or work against you. Today it is not only about whom do you know, but more about WHO KNOWS YOU. Expanding your reach, expanding your circle of influence, and building your visibility and credibility before physically meeting people is becoming vital for professionals across all industries who take their careers seriously.

We don’t have to wait until we enter the room to get people to know us and learn what we stand for. Instead, we have to take strategic action and ensure that our digital personal brand works for us right now.

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Tags: Marketing, Personal Branding, Sales

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2 Predictions
2024 Predictions for Personal Branding

Date : November 21, 2023

A personal brand is no longer what others say about you when you leave the room. It’s what people know about you before you enter one. Personal branding is getting increasingly important, and in 2024, it will be a must-have strategic tool. The focus will shift from widespread visibility to targeted impact, where individuals will leverage their personal brand to influence niche communities more effectively. Personal branding will no longer be a passive digital footprint but an active, strategic tool for career advancement, thought leadership, and personal growth.

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What are your predictions for digital marketing in 2022?

Date : October 08, 2021

According to the study conducted by the economic journal “Forbes” in the summer of 2019, consumers trust personal brands more than ever and corporate brands almost half less than, for example, 20 years ago.

I believe, that in 2022, we will continue to see the rise of personal brands and their influence. People buy from people, not companies, and employees with a strong personal brand are the best communication and sales channel of their employer. Humanizing brands-giving the voice to their employees will become more and more popular, as this is the only way to stand out in a saturated digital space.

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34 Article/Blogs
The Power of Personal Branding for Business Leaders
July 09, 2024

In my work, the most rewarding experience has been guiding established business owners and traditional CEOs as they venture into thought leadership, not just in their physical business circles but also in the online world. Irrespective of their industry, the transformation is remarkable—they experience a rapid increase in visibility and discover new opportunities.

Why does this happen?

The answer lies in the evolving expectations of their audience. Partners, clients, employees, and investors are no longer content with just hearing company news or business updates. They yearn to see these leaders more visibly, to understand their thoughts, values, and what they stand for on a deeper level. This shift towards a more personal connection is where the essence of personal branding shines through.

Personal branding in this context is not just about self-promotion; it’s about authentically representing oneself and one’s values in the digital space. For business leaders, this means:

  • Building an authentic online presence that reflects their beliefs, leadership style, and vision. This authenticity attracts and resonates with their audience.
  • Through strategic personal branding, leaders can amplify their voice and extend their reach beyond traditional boundaries, connecting with a broader audience.
  • By sharing insights, stories, and perspectives, leaders can engage more deeply with stakeholders, fostering trust and loyalty.
  • A well-positioned personal brand allows leaders to influence business decisions, broader industry trends, and social issues.

The Results? A Win-Win for All

As these leaders amplify their personal brands, they enhance their professional position and create a ripple effect of benefits. Their businesses gain from the increased visibility, while partners and clients feel more connected and aligned with their values. Employees and investors better understand the leader’s vision, building a stronger sense of trust and alignment with the company’s direction.

Personal branding for business leaders is more than just a strategic move; it’s about creating a legacy, a narrative that extends beyond business achievements to encompass their values, beliefs, and vision for the future.

Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

Personal branding isn’t just about being known; it’s about understanding the unique value you bring to the table.
June 11, 2024

I had a great opportunity to conduct a training session with the Maksu- ja Tolliamet / Estonian Tax and Customs Board, focusing on the power of personal branding. The goal? To help professionals see their personal brand from a new angle.

“Participants found it both useful and intriguing, sparking a shift in how they perceive their professional image. This was exactly what we aimed for”. I’m always happy to see stereotypes and misconceptions around personal branding dissolve and its true power is recognized.

I started the session with some questions:

  • Do you love what you do?
  • Is your expertise important enough to be shared with a wider audience? Would it make a real difference if your message was delivered to the right audience, understood, and implemented?
  • If there was a guaranteed way to make an impact, would you use it?

I invite you to ask yourself those questions, and if you answer YES to them, personal branding is a strategic and essential tool for you and should not be ignored.

What truly stood out was the engagement and discussion towards the end. The participants were very active, deliberating over the topic and discussing the value of personal branding in their professional lives and as brand ambassadors.

A big thank you to everyone who contributed to this lively discussion, and special thanks to Anneli Villenthal for inviting me.

p.s. I’m getting better at remembering to capture the physical training sessions.


Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

Chess and personal branding.
June 04, 2024

In the game of influence and personal branding, the board is set with pieces of various sizes and scopes. Like pawns on a chessboard, we each hold potential influence, with the reach of our impact akin to the strategic moves we make in our careers and personal lives. Each of us is an influencer.

However, the magnitude of our influence is as variable as the pieces on a chessboard, each with its unique power and movement.

As I prepare for tomorrow’s training, I wanted to share this thought with you.

Our influence is not static but dynamic and expansive. It grows with every interaction, every piece of content we share, and every connection we foster.

Personal branding is not about self-promotion but about the value you provide, the consistency of your message, and the compound impact.

Every chess piece, from the humble pawn to the commanding queen, plays a crucial role in the game’s outcome. Similarly, each individual has the potential to create a ripple effect with their personal brand. Whether you’re speaking to a dozen people or a thousand, the essence of your influence lies in the quality of your impact, not merely the quantity of your audience.

In tomorrow’s presentation, we’ll explore strategies for personal growth, professional development, and digital presence that can amplify our influence regardless of the size of our platform. I strongly believe that every story and voice matters and your personal brand can resonate far and wide with the right approach.

The question really is only: HOW BIG IMPACT DO YOU WANT TO HAVE?


Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

“Commenting for visibility” strategy can work against you.
May 28, 2024

“Comment on 20 posts a day to grow your personal brand!”
Let me give you another side of the story.

My client asked me yesterday – “there is this odd guy who comments on all my posts. I don’t know him- should I block him?”

Obviously, the client doesn’t see any value in those comments, and his perception of the commenter is as ‘some odd guy’ instead of a knowledgeable professional. Clearly, not the intention of the commenter.”

Because it’s not just about being seen, in personal branding, every action and interaction reflects your professional identity. When you comment on posts that truly align with your skills and interests, you naturally communicate your expertise and value to others.

Comment and share if a post sparks a real thought or a valuable perspective. Your comments should feel as natural as they are insightful, showcasing your expertise without effort. Your strongest and most effective interactions will come from a place of genuine engagement fueled by real interest. This approach not only strengthens your brand but also invites more meaningful engagement.

If you have to think hard about what to say, it is likely that what you eventually do say will not have the intended impact. The principles of Neuro-Linguistic Programming teach us the importance of congruence and authenticity. External communication is most powerful when it’s in harmony with your internal thoughts and values. If finding something to say in a comment doesn’t come easily, it might not be congruent with your expertise or brand message. In such cases, it’s better not to force a comment. Engage when you feel a genuine connection or have something substantive to add.

If you don’t have anything valuable to say- DON’T!

So, instead of aiming for a quota of comments, focus on the quality of your interactions. Your professional reputation on LinkedIn should be built on thoughtful, congruent engagement that underscores your expertise and adds REAL value to the conversation. That’s how you create a personal brand that resonates and attracts the right kind of professional attention.

Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

Unparalleled power of the ‘how’ behind what we do.
May 21, 2024

It’s not just about the task at hand but the passion and professionalism with which we execute it. Our personal brand sets the stage, but our enthusiasm and dedication ignite the real magic.

For me, work is about relationships, maximizing, and constantly redefining excellence. We create lasting business relationships by infusing our work with heart and expertise and genuinely caring about our customers. Personal branding works if you deliver on your promises and strive always to exceed expectations (Maximizer in me talking:) You might not get it perfect the first time, nor will it be perfect all the time. But if you keep this mindset of listening, caring, and constantly thinking- what else could be done, and how could we do better- the compound effect will be profound.

First impressions matter, your online presence matters. But what truly makes the difference is the passion with which we do our job and how we make people feel.

Add that touch of magic, and make every action count!

Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

Ever wondered why certain companies and professionals consistently outshine their competition?
May 07, 2024

The secret often lies in effective personal branding.

Every single one of us, from CEOs to entry-level employees, has the potential to harness this power. And the ripple effect is profound. As individuals grow their personal brands, the companies get more visibility, more credibility, and, most importantly, happy and engaged employees.

In the digital age, your personal brand isn’t just an asset; it’s a necessity. And the beauty? It leads to both individual growth and collective organizational success.

Did you know:

  • Employee-shared content sees 8x more engagement
  • Employee-shared content is shared 24x more than identical posts shared by official social media profiles
  • Social media posts shared by employees have a 561%
  • 92% are more likely to trust suggestions and recommendations from those they know than any advertising will do
  • 76% are more likely to trust the content shared by a brand’s employees than the brand itself

Seems like a word of mouth on steroids?

But how do you get your employees to share?

The only whay that really work is help your people build their personal brands.


Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

Ever considered that your personal brand could be the secret weapon your company didn’t know it had?
April 30, 2024

Dive into how elevating YOUR brand can create a ripple effect of success for you and your organization.

The idea of personal branding, especially within a company’s ecosystem, often raises eyebrows. Many believe that personal branding might detract from or compete with the company’s brand. However, a more holistic view, backed by numerous real-world successes, suggests otherwise. Building one’s personal brand using a company’s platform can be mutually beneficial, creating a powerful synergy that promotes both individual and organizational growth.

Let’s look at why this approach is a win-win:


  • For YOU: The company’s platform gives you an already established audience, making it easier to gain visibility and recognition. This can fast-track the growth of your personal brand recognition, leveraging company resources, events, and networks.
  • For the Company: When an employee, especially one in a significant role, elevates their brand, they draw attention to the company, too. As they gain industry recognition, so does the company they’re associated with.


  • For YOU: Being associated with a reputable company brand can lend immense credibility to an individual. Your accomplishments and insights are often given more weight, as they’re perceived as being backed by the company’s reputation.
  • For the Company: Having thought leaders, influencers, or recognized experts in their ranks enhances a company’s image. It demonstrates that the organization values expertise and fosters growth, making it attractive to clients, partners, and potential talent.


  • For YOU: The company platform can provide you with opportunities for to share your knowledge—be it through company blogs, webinars, or speaking opportunities. It solidifies your position as a thought leader on your subject.
  • For the company: Thought leadership content boosts the company’s reputation, drives engagement, and positions the organization as an industry leader while also humanizing the brand.


  • For You: A strong personal brand within a company can make you a magnet for opportunities, collaborations, and mentorship from both inside and outside the organization.
  • For the company: When employees are encouraged to build their brands and subsequently succeed, it signals a supportive company culture. It helps attract top talent who value personal growth.


  • For You: Personal branding requires developing various skills—from public speaking and content creation to networking. These skills serve your personal brand and enhance your professional capabilities.
  • For the Company: People dedicated to self-improvement and personal branding often bring new skills back into the company. It can lead to innovative solutions, fresh perspectives, and a more dynamic work environment.

Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

Personal branding is not an optional accessory; it’s a fundamental business tool.
April 23, 2024

Yet, amplifying your brand begins with something other than posting or commenting. It starts with clarity.

  • Understand your goal: What’s the overarching mission you’re aiming for? Is it to be recognized as an industry thought leader? Or perhaps to build influential connections? Land new jobs or start your own business in the future? Knowing your endgame is half the battle won.
  • Grasp your guiding values: Your personal brand should reflect your core beliefs and principles. These values act as the magnetic north, ensuring consistency and authenticity in your branding journey.
  • Know Your Industry Inside Out: A deep understanding of the industry landscape is crucial to positioning yourself effectively. What gaps exist? Where can you carve a niche that’s both unique to you and valuable to the industry?
  • Strategically align with your company message. This is where the magic happens. Find the sweet spot where your personal branding objectives meet with your company’s goals. It’s a win-win when your message amplifies your brand and serves your company’s mission.

A personal brand isn’t just about humble bragging. It’s about elevation in sync with the organization you’re a part of. When done right, personal branding becomes a powerful strategy, fueling both individual and corporate growth.

Join me on a journey to building a global personal brand:

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Tags: Marketing, Personal Branding, Sales

I’m going on a 1year long adventure. Will I reach the destination?
March 26, 2024

…Do you ever find yourself procrastinating?
I’ve noticed that when it comes to making my dreams a reality, that’s when my procrastination skills truly shine. But why put off what could potentially change our lives for the better?

I’ve discovered two strategies that help kick me into gear:

Combine Goals: I brainstorm ideas that excite and scare me simultaneously—projects that help me achieve multiple goals at once, creating a domino effect. It’s about finding a game worth playing. And making it FUN.

Accountability: I make my goals known, making myself accountable not just to me but to as many people as possible. Visibility matters:) And the fear of public humiliation by not following through pushes you forward through the I don’t feel like doing x…

I have an ambitious dream: to grow my personal brand internationally on a scale that’s both terrifying and exhilarating. This challenge brings all my inner dragons to the forefront, attempting to dissuade me. I’ve been procrastinating on it for quiet some time already- I’m too busy, I don’t have time, who am I.. the list goes on..

I also struggle with consistency when it comes to my email list, I fail to create a content plan for myself, I have thought about launching my podcast for years…again, the list goes on..

But what if I turned this into a game, an experiment that combines all the pieces of the puzzle and shares every step of my journey, including the ups and downs? My hypothesis: In today’s digital era, becoming an internationally recognized expert in just one year is possible and doable. And I have a plan which I believe is a win-win on multiple levels

To prevent myself from backing out, I’ve made a commitment: starting April 1st, I’ll be sharing my journey weekly in my newsletter, employing the “I.T.S F.U.N T.O B.RA.N.D M.E” methodology. I’ll share everything—my victories, my setbacks, and the exact steps you can apply to your own brand-building. Im ready to be vulnerable, to take tons of imperfect baby steps. I want to learn, grow, and, most importantly, allow myself to play. Let’s see where it takes me, but looking back at my experience, I’ve never regretted the crazy things I’ve committed to. Just the one’s I’ve never dared to try.

If you’re curious about growing your personal brand on a global scale, I invite you to follow me on this adventure. Will I succeed, or what will I learn? We’ll find out on April 1, 2025.

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Tags: Marketing, Personal Branding, Sales

The never-ending to-do list and the relentless rhythm of “busyness”.
March 19, 2024

I started to notice that with every passing hour, it more and more dims my inner light, skewing my perspective and eroding the joy and passion I usually feel towards my work.

So today, in between meetings, instead of tackling another “elephant” on my list, I took a brief escape to the park near my office. A short walk under the autumn sun became an unexpected catalyst for change. Surrounded by the symphony of rustling leaves and embraced by the golden warmth of the season, I was enveloped in a moment of profound reflection. As I sat, absorbing the distant hum of the city and the immediate sounds of nature, the weight of the to-do list began to lift. Not because its demands had lessened but because my inner state had transformed.

With my inner sun reignited, the mountain of tasks before me transformed into exciting challenges. What had before appeared as a burden now seems like intriguing puzzles awaiting my touch. Each item on the list shifted from an obligation to an opportunity.

This momentary pause under the autumn sun served as a powerful and much-needed reminder of the intimate connection between our inner state and our external reality. The world around us may remain unchanged, with its demands and pressures constant, but how we perceive and interact with it can be dynamically altered by our internal well-being.

The to-do list remains, but its nature has changed for me. Through a shift in perspective and a reconnection with my inner essence, even the most formidable tasks took on a new light. They became doable and fun again.

Life’s beauty isn’t just in the grand milestones or immense challenges but also in these fleeting moments of connection and introspection. There is tremendous value in pausing, genuinely observing, and diving deep into the rhythm of life.

Have a sunny weekend, and take time for yourself because you can’t pour from an empty cup.

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Tags: Marketing, Personal Branding, Sales

The digital landscape has a notable gap — a space rich with potential yet conspicuously missing the powerful insights of numerous professionals.
March 12, 2024

I’m super excited. This week, the “Digital YOU” program started, and wow, how many amazing personalities, stories, insights and perspectives are waiting to be shared.

It brings smile to my face every time I see a post in my feed from a person, who just couple of months ago was reluctant ,doubted, feared, or didn’t know what to share or how to share — now being consistently present with valuable insights, engaging ideas, and powerful stories.

I can’t wait to see the” Digital You” participants getting clarity on their brands and their voice, befriending their digital twins and stepping on a digital stage and staying there for the year to come. This is my main intention- to change the paradigm and and make a dounting task – I have to post smth, I must be visible into a fun and exciting posibility to discover and amplify our authentic voices in a space that once felt foreign and intimidating. For me, it is about facilitating the transition from daunting to doable, from feared to fun, because I.T.S. F.U.N. T.O. B.R.A.N.D. M.E !

In my opinion, the digital landscape has a notable gap — a space rich with potential yet conspicuously missing the powerful insights of numerous professionals. Many impactful brands and thought leaders in the physical realm remain unheard and unseen in the vast digital expanse. Years of experience and practical knowledge is not shared, not learnt from, not expanded upon. But here lies our immense opportunity.

There’s an eager audience waiting to be inspired by each and everyones journey.

Your story, insights, and brand have the unmatched power to influence, inspire, and reshape narratives in unimaginable ways. There’s a world out there hungry for the insights and stories that only YOU can share. If you’ve ever felt hesitant about sharing online, remember: your perspective is invaluable, your experiences are unique, and your voice can make a difference. Don’t wait for the perfect moment or the conclusion of your hero’s journey to share your story. The real magic happens when you take that first, intimidating step. You’ll never truly know what you’re capable of until then. Furthermore, you’ll never discover who needs to hear YOUR story at this precise moment until you decide to share it.

I want you to invite to celebrate every new voice, every professional who shares their invaluable insights. Dont scroll by- stop, react and engage!

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Tags: Marketing, Personal Branding, Sales

Today, most of the communication happens on social platforms built for human interactions.
March 05, 2024

They are built around humans' need to connect and share stories. One of the key motivators for companies to venture into this space is the opportunity to communicate directly with various target groups.

Yet people always prefer interacting with others, not faceless corporations. So, who better to narrate the company stories than the employees themselves? Their experiences, thoughts, and insights reflect their personal growth and, if aligned with the overall communication strategy, help build the brand's visibility, credibility, and relatability.

The entire organization benefits when employees are trained and encouraged to understand and nurture their brands. Their networks expand, their influence grows, and the company's vision, mission, and DNA reach wider audiences through diverse humab voices.

The true impact is born only where an employee's knowledge, clients' needs, and business objectives intersect. Incorporating employees' personal branding into corporate communication isn't just a strategy; it's a mindset shift. It acknowledges that every employee is a unique brand ambassador with a distinctive voice, personal goals, and aspirations. When they resonate with the organizational culture and values, their individual stories, amplified by personal branding, carry unmatched weight. By sharing their experiences, employees promote the company and pave the way for their own development and career opportunities. It's a win-win solution, and it works.

Brand communication is no longer a one-way monologue but multiple communications, happening simultaneously in different formats on different platforms. Every post, every tweet, every story matters. It is impossible to control it.

So why not inspire, educate, and empower employees so that they consciously work for your brand rather than inadvertently against it? After all, they aren't just employees; they're the souls and hearts of the company.

Drawing from Carl Jung's archetype theory, it's evident that while archetypes can guide our branding, only humans can fill it with genuine warmth and relatability. Because, in the end, only humans can humanize a brand, breathing life and authenticity into it.

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Tags: Marketing, Personal Branding, Sales

What does a cat have to do with authenticity?
February 27, 2024

A few years back, I was at this crossroads. I knew how to present myself as a marketer, but something felt out of place. I had the tools to package myself effectively, but it wasn’t working.

I started to look for answers, and I found that everybody talked about authenticity. “Be authentic” is still the most popular advice in the personal branding space.

But I couldn’t understand- “How do you do authentic?” Amidst the different roles, desires, and expectations, I couldn’t understand. Who am I? And what do I want? It felt like a puzzle with a missing piece.

This identity crisis took me on a journey to dive deep into personal branding, write a book on the subject, immerse myself in coaching, and unravel the intricacies of NLP.

On this journey, I came across an acronym, and all the pieces started to fall into place :

F. Find out who you are
U.Understand what you want
N. Now go and be and do it

Authenticity isn’t merely a facade; it’s a deep-rooted understanding and acceptance of our true selves. When we understand ourselves and our deepest desires, we find what brings us Fun and Joy. We find what makes us feel truly alive. This essence of aliveness and being yourself makes us authentic and emotionally attracts others.

Drawing a parallel, consider the difference between cats and dogs. While dogs often look outside for validation, cats symbolize self-sufficiency and independence. They act as they wish, always staying true to their nature.

Laetitia Casta’s insightful words, “Real beauty is to be true to oneself,” resonate with this sentiment. True power lies not in seeking external validation but in introspection and self-acceptance.

Moreover, a magical shift occurs once we embrace this authenticity and start doing what makes us feel ALIVE. We begin to magnetize the right people, drawing in our tribe and the customers who genuinely resonate with our essence. Just like this cat decided to take part in our photoshoot because we were having FUN

What is authenticity to you?

p.s. Looking for inspiration and want to know more? Follow me here on LinkedIn:

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Tags: Marketing, Personal Branding, Sales

What do Iris Apfel and Steve Jobs have in common?
February 09, 2024

Unmistakable personal styles that became integral parts of their brands.

Iris Apfel’s vibrant and fearless approach to fashion isn’t just for the cameras; it’s woven into the very fabric of her business. Every piece of jewelry and bold outfit reflects her design firm’s innovative and unique flair. Her personal style is more than a statement; it’s a brand manifesto that speaks of originality and authenticity.

In his signature black turtleneck and jeans, Steve Jobs wasn’t merely making a comfortable fashion choice. He was crafting a narrative of simplicity and innovation that became synonymous with Apple. When you think of Jobs, you’re instantly reminded of Apple’s sleek designs and user-centric products.

Iris, with her vibrant jewelry and eclectic fashion, and Jobs, with his iconic black turtleneck, both exemplify how an authentic style can transition from mere attention to lasting recognition.

In my own journey, red has been a standout in all my branding. More than just my favorite color, it symbolizes passion, a core value that defines me.

Embracing and showcasing your style isn’t just about standing out; it’s about creating instant recognition.

Here’s how to weave your style into your brand:

  • What could be your signature element? It could be a particular colour, an accessory, or a style element.
  • Ensure your identified style reflects consistently across all your branding touchpoints.
  • Let your true style shine through in your communications, your content, and your interactions.

So, dig deep, find that signature element, and let it become the backbone of your personal brand story.

Don’t fit your style into your brand; shape your brand around your authentic style!

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Tags: Marketing, Personal Branding, Sales

Ever feel like you’re juggling multiple hats?
February 06, 2024

I work as a (………fill the blanks), but I’m also a (……..fill the blanks) and a (……..fill the blanks), and I have a hobby (……..fill the blanks), that I would like to become a business. I work for this company but also have my own business (multiple businesses). But all of them are so unrelated- how can I build a personal brand? How many brands do I need?

Here is where many people get it wrong. Personal branding isn’t a mere collection of hats we wear. It’s not solely about the different roles or interests we have. It’s deeper than that. It’s about our unique personal brand DNA, the core of who we are. And just like there is only one YOU, there should be only one PERSONAL BRAND.

Here is the secret. Seemingly unrelated disciplines can create the most beautiful symphonies. It’s the intersections of our diverse passions that make us unique.

Don’t just focus on the ‘what’ you do. Dive deep into the ‘how’ and ‘why’. When you do, all the ‘whats’ align perfectly. Weave your varied experiences into a narrative that resonates, offering unexpected value. Your unique value proposition that NOONE can copy is rooted in your personal brand DNA- a unique mix of your strengths, values, passions, why, style, and story.

That’s the essence of personal branding: a fusion of authenticity, varied experiences, and a genuine desire to make an impact.

Remember, it’s not the multitude of hats you wear but the unique way you wear them.

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Tags: Marketing, Personal Branding, Sales

Personal Brand VS Personal Brand DNA
February 02, 2024

Everyone seems to be on the “build your personal brand” bandwagon. Surely, you’ve scrolled past posts boasting, “How I gained XX followers in XX days!” But behind these attention-grabbing numbers is the foundational essence that truly elevates a brand: its intrinsic Personal Brand DNA.

Personal Brand vs. Personal Brand DNA: Consider them as the reputation and the essence of your brand.

Your Personal Brand is the reputation that precedes you. It’s what people know about you before you even enter the room. Crafted through curated content, nurtured networks, and a cultivated image, it’s about creating an aura that, when you finally step into a room, gives others the feeling they’ve known you forever. And if your real-life interactions then either match or surpass these expectations, that’s when you know your personal brand is truly working in your favor.

In contrast, the Personal Brand DNA is that silent, soulful force that drives your brand from the inside. It’s the passions that fuel you, the values that guide you, and the unique essence that’s unmistakably you. It’s not a facade, not a mask, not a role—it’s the most authentic reflection of who you are, your brand’s very soul.

It’s imperative to strike a balance. An online persona that doesn’t align with your real-world self risks damaging your credibility. Authenticity is the game: if your online brand claims expertise, ensure that you truly embody it in person.

In essence, while your strong personal brand is the magnetic force drawing people to you, your personal brand DNA ensures that magnetism is genuine. Together, they create a brand that’s influential and deeply authentic.

While your personal brand is the reputation that precedes you, the DNA encapsulates the unique essence that underpins that reputation. Let’s delve a little deeper.

Your personal brand DNA isn’t something you craft overnight. It’s the distilled essence of your experiences, strengths, values, passions, and narrative. It’s the mosaic of intangible elements that make you, YOU. When you understand your personal brand DNA, you’re not just aligning with your authenticity; you’re living it. It ensures you’re not lost in the crowd but stand out in your authentic brilliance.

Personal Brand DNA is a combination of:

  • Your Experiences: Your past shapes your present. Whether it’s a challenging project, a pivotal career shift, or a mentor who altered your trajectory, your experiences are invaluable. They bring depth and dimension to your brand.
  • Your Strengths: These are your superpowers. While two people might have the same skill, how each leverages that skill can differ greatly. It’s about the unique flavor you bring to the table.
  • Your Values: The compass that directs your actions, decisions, and, ultimately, your brand. They’re non-negotiable and are often the factors that resonate most with your audience.
  • Your Story: Every hero has a story. How you’ve navigated your journey, the highs, the lows, the lessons – these are the chapters of your unique narrative.
  • Your Passion: What sets your soul alight? This burning energy often becomes the most magnetic part of your personal brand.
  • Your Style: This is your unique flair, the unmistakable essence that permeates everything you do. Whether you’re analytical or creative, reserved or exuberant, your style differentiates how you approach challenges and showcase solutions.

NB! The most compelling brand positioning often arises from connecting seemingly unrelated dots. They blend diverse facets of your brand into a cohesive, captivating whole. And when done right, they’re what make you unmistakably memorable in a sea of sameness.

So, take a moment. Reflect, introspect, and connect with your DNA. It’s the foundation upon which authentic brands are built. And remember, in a world of replicas, there’s only one YOU.

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Tags: Marketing, Personal Branding, Sales

Please, STOP doing this on LinkedIn. You are going in a wrong direction.
January 19, 2024
  •  “Let’s have a quick discussion! How are you, [Your Name]? I have a quick question: how are you doing x and how much does it cost you?”
  •  “Hi [Name], straight to it: We’re on a mission to revolutionize [specific industry or problem]. Fancy a quick chat?”
  •  “Hey [Name], no fluff – I believe our [product/service] can bring value to [their company/role]. Mind if we discuss it?”
  • “Hello [Name], quick one: We’re working on something groundbreaking. Thoughts on a call?”
  • The list goes on…

The answer to all of them – NO I DON’T

And my favorite ending: Trust me- it will be worth your time. No, I don’t trust you. Because I don’t know you. And I see, that not only don’t you know me either, but you also have no interest in getting to know me either. How do I know? Because you didn’t even take a moment to look up what exactly I do and make it relevant.

LinkedIn isn’t Tinder-you can’t just swipe right on everyone hoping for a match. It’s about fostering genuine professional relationships. Understand their role, industry, and challenges before sending a message. Be more personalized, more genuine, more YOU.

And most importantly- don’t pitch the minute your connection request is accepted. Take time to build relationships and your credibility. Get me to know you, get me to like you, get me to trust you first.

Every message sent is a reflection of your personal brand. So, next time you’re about to hit send, ask yourself: Am I swiping right or truly connecting?

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Tags: Marketing, Personal Branding, Sales

How can you sell without being too salesy?
January 12, 2024

Personal branding isn’t about ‘selling’ yourself. IT IS NOT ABOUT YOU. It’s about positioning yourself as a visible and credible resource for those who could genuinely benefit from your expertise and experience. IT IS ABOUT THOSE YOU CAN HELP.

Here’s how to build a magnetic personal brand without feeling ‘salesy’:

  • Value first: Always lead with the value you can offer. What problems can you solve? How can you serve your audience? Speak to their needs, not just your achievements.
  • Share stories, not just services: Share your journey, your challenges, and your triumphs. Let people get to know and connect with the real you.
  • Engage: Building a brand is a two-way street and true branding is conversational. Foster dialogue, be genuinely responsive and immerse in building relations. To be interesting, be interested.
  • Seek feedback: Understand your audience’s perceptions. Regularly ask for feedback and be open to adapting. Your brand should evolve as you and your audience do.
  • Collaborate: Join forces with others. This expands your reach and adds a layer of credibility to your brand.

Remember, when you change your perspective from ‘selling’ to ‘helping’, you attract those who genuinely need and value your offerings. And that’s when the magic happens. Your personal brand becomes not just about you but about the impact you create.

What is your relationship with selling?

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Tags: Marketing, Personal Branding, Sales

Ever felt like you’re shouting in a crowded room and no one’s listening?
December 29, 2023

It might not be WHAT you’re saying, but WHERE you’re coming from.

In our rapidly changing digital age, the buzz about ‘personal branding’ often orbits around aesthetics, visibility, and outreach. Strategies, tacktics and algorithm hacks are all great. But a core element that truly determines the potency of any brand is inner Alignment.

Inner alignment is akin to the foundation of a building. It ensures the integrity, stability, and authenticity of everything constructed above it. Without this foundational alignment, the edifice – no matter how grand – is susceptible to crumbling.

Conflicting Values:
Imagine sailing a boat with multiple captains, each having their own compass pointing in different directions. Without a unified direction, the journey is chaotic, strenuous, and often unfulfilling. Similarly, when our internal values conflict, our personal brand lacks consistency, resonance, and power.

Unclear Outcomes:
A brand without a clear outcome is like an archer without a target. You may have the best bow and arrows, but where do you aim? Clarity in intention and purpose ensures that every piece of content, every interaction, and every decision amplifies the brand’s voice and mission.

Internal Picture:
Your internal picture or self-image acts as the control center for your external actions. A blurred or distorted internal picture can mislead your branding efforts. However, a clear, positive, and aligned self-image ensures you project your authentic self, making genuine connections and building lasting trust.

Inner alignment is not just about ensuring external success; it’s about experiencing internal peace, clarity, and direction. In the vast sea of personal branding, those rooted in inner alignment stand out and enjoy the journey, making impactful waves as they sail.

Before you look outward, look inward. As Carl Jung said:” Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes. “

Align your values, clear your vision, and sharpen your internal image. The harmony within will then radiate outward, creating a personal brand that is both compelling and authentic.

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Tags: Marketing, Personal Branding, Sales

Ever wondered how your inner state can directly influence your brand’s success?
December 22, 2023

Personal branding isn’t just about the external image we portray, but it’s deeply intertwined with our internal beliefs, fears, and aspirations. And most importantly- our inner state.

There are many techniques to change our state, but the quickest and easiest is to change our physiology. You see, our body and mind are deeply interconnected. The way you position your body or control your breath can drastically affect your emotional and mental state. Ever noticed how slouching can make you feel lethargic or down while standing tall boosts your confidence?

Here’s how you can quickly change psyciology to change your state and boost your brand:

  • Deep Breathing: Simple, yet powerful. It calms the mind and helps center you.
  • Focusing on what you see, hear, and feel gets you out of the mind and into the body.
  • Power Pose: Adopt a stance of confidence. Stand tall, shoulders back, chest out. This can increase feelings of power and assurance in mere minutes.
  • Dynamic Movement: Jumping jacks, a quick walk, or even a short dance break can elevate mood and energy. I love to write posts and articles after physical exercise and the best ones come after hanging upside down for an hour on a pole:)
  • Smiling: Even if you have to force it initially, the act of smiling can genuinely enhance your mood. Just hold a pen with your teeth for 5 minutes and see what happens. You will be surprised.
  • Eye Positioning: Looking up can stimulate visual recall and creativity, while looking down can help with introspection and accessing feelings.


  • Reframing Negative Thoughts: Replace every negative self-talk like “I can’t do this” with empowering questions such as “How can I make this work?” “What if my message helped even one person?”
  • Visualization for Clear Messaging: Visualize your brand’s core message before you do anything. See it, feel it, believe it. The more evident it is in your mind, the more apparent it will be to your audience. Imagine what you would want people who read your message to see, hear, and feel.
  • Metamodel Questions for Clarity: When crafting your brand message, ask yourself expansive questions. Instead of “Do people want this?”, ask “How can I ensure that what I say aligns with my audience’s needs?”” How specifically can my post help my reader”?

Third: Now write/speak from the heart; it never lies. And it is the only way to reach the hearts of your listeners.

Remember, a strong personal brand is built from the inside out and the only one who can truly change your life is the one you see in the mirror.

p.s. this picture is taken at a MARIMO FASHION boutique in Tallinn. Follow the founder and lead designer Mariliis Pikkar for tips on how to inspire your confidence through fashion.

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Tags: Marketing, Personal Branding, Sales

Ready to silence your Inner Critic and shine online?
December 19, 2023

Imagine being backstage at a conference. You're surrounded by anticipation, the hum of preparation, and a touch of nervous excitement. The audience is out there, waiting. But until you take that bold step onto the stage, the value remains hidden, the impact unmade.

In the digital realm, it's not all that different. Many of us linger in the digital "backstage," hesitant to make our presence known. We worry about judgment, question our worth, and grapple with imposter syndrome.

But here's the thing: Just like on a physical stage, nothing truly happens until you leave the backstage of invisibility. Your unique voice, your experiences, and your perspective have the power to inspire and empower others. Your digital presence can be a catalyst for change.

The fear of visibility is a common, almost universal sensation most of us experience when we contemplate stepping onto the virtual stage. It's natural to feel this -it's a sign that you're pushing your boundaries and venturing into the unknown territory of personal growth. This fear can manifest in several ways:

1. Judgment: The concern that others will criticize your online presence and your thoughts can be paralyzing.
2. Imposter Syndrome: You might question whether you're truly qualified or deserve the attention and recognition you seek.
3. The Unknown: The uncertainty of how your content will be received, who will engage with it, or where it might lead can trigger anxiety.

However, here's the essential truth: Acknowledging this fear is the first crucial step towards overcoming it. It's a testament to your courage and resilience. Remember that even the most successful individuals started somewhere, often in the same place you find yourself today.

They, too, had to grapple with their fears and insecurities. But what set them apart was their determination to forge ahead despite these concerns.
They embraced the discomfort because they knew that growth and success lay on the other side of fear.

They understood that every step taken, every post shared, and every connection made was a step towards personal and professional development.

So, if you're standing at the threshold of visibility, remember that your fear is not a sign of weakness but a sign of your readiness to evolve. It's a signal that you're on the cusp of something transformative. Embrace that fear, acknowledge it, and use it as a source of motivation.

As you step onto the virtual stage and share your unique voice with the world, you'll discover opportunities you never knew you had.

And in doing so, you'll inspire others to do the same.

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Tags: Marketing, Personal Branding, Sales

Ever wondered why some personal brands attract while others repel?
December 08, 2023

A lot of focus in personal branding is on choosing the right channels, finding the quick strategy, refining the messages- all the “packaging” staff. And yes, it is important. However, the real catalyst for a magnetic personal brand isn’t your carefully designed logo or your polished elevator pitch; it’s something far deeper. Your inner state—your mental, emotional, and physical well-being—fuels your brand much like rocket fuel propels a spacecraft.

Authenticity: Your personal brand thrives on genuineness. When you’re in a balanced state, authenticity isn’t a strategy; it’s a natural expression. Its your essence that shines through- a beautiful reflection of who you truly are. And people can sense when you’re genuinely passionate about what you do, and that builds trust like nothing else. When your inner state is harmonious, you exude authenticity. And authenticity sets you apart in a crowded marketplace of ideas and influences.

Consistency: Your inner state is the autopilot that guides your brand. A fluctuating state can divert you into inconsistency, whereas a stable state ensures you stay the course toward success.

Emotional Resonance: Your inner state sets the emotional frequency of your brand. Just like a DJ perfectly tunes into the mood of the crowd, a positive state ensures your brand resonates deeply with your audience.

Communication: Your inner state affects the clarity and effectiveness of your brand’s voice. A calm and collected state enables you to communicate in a manner that is not just heard, but deeply felt.

Resilience & adaptability: Building a brand is a marathon, not a sprint. Your inner state acts as your endurance trainer, determining how quickly you recover from setbacks and how smoothly you pivot when circumstances demand it.

Networking: Your inner state is the silent partner in every business relationship you cultivate. A positive state doesn’t just create opportunities; it attracts like-minded individuals and enriches partnerships.

Your inner state acts as a magnet that can either attract or repel. The more aligned and harmonious your inner state, the more influential and impactful your message can become. So instead of forcing yourself to post for the sake of posting, change your state first and write from the heart. It will know what and how to say.

p.s. Neuro-linguistic programming has incredible tools that change your state and thus literally change how you see the world and your role in it. So if you’re tired of running in circles, dealing with the same challenges over and over again, and you’re ready for a real breakthrough, I invite you to explore what NLP coaching has to offer. Feel free to write to me.

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Tags: Marketing, Personal Branding, Sales

Are you feeling stuck?
December 05, 2023

Let’s talk about two things that are so closely intertwined: feeling stuck and finding your inner light.

We’ve all felt like sailors shipwrecked on a secluded island, shrouded in fog that blinds us to our own brilliance. This island is our comfort zone—safe, yet stagnant.

Inside you is an unacknowledged treasure—your skills, your strengths, your passions, your talents, your self-worth. Realizing this treasure is your first step towards illuminating your world and the world around you. As much as I am flattered when people call me a ‘beacon of light,’ after the coaching sessions, the truth is, I am more like the moon, reflecting your inherent brilliance back at you.

Before you can shine, the fog around your island needs clearing. A guide or a coach can help you see your own capabilities and ambitions, effectively parting the mist and letting you see beyond the horizon of what you believe is possible.

Once you understand and accept your brilliance, uniqueness, and value you can give to others, it’s time to let the world see it, too. You need to be your own lighthouse. Your personal brand is that light, and when it shines brightly, it brings the right ships—clients, opportunities, relationships, and success—straight to your shore.

When you discover your own light, you find your true worth. And when you find your worth, you become unstoppable. Then and only then, personal branding strategies, tricks, and tips on social media etc. would actually work.

So, if you’re feeling stuck, remember: Your personal brand is your lighthouse, and you are the keeper.

And the journey from being stuck to shining bright is a transformation starts and ends with you. As a coach, my role is to help you see, own, and reflect your incredible light. And as a personal branding strategist, my role is to make sure, that it shines in the right direction for the right ships.


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Tags: Marketing, Personal Branding, Sales

Are you selling yourself short?
December 01, 2023
  • I don’t want to sell myself …
  • I don’t want to package myself as a product or humblebrag…
  • I’m not sure I have anything valuable enough to ‘sell.
  • I don’t know how to sell myself. I’m not a marketer or salesperson.
  • How can I sell if I don’t know what makes me special?
  • Putting myself out there, marketing myself, or networking makes me anxious and uncomfortable.

The list goes on. And it stops amazingly gifted and talented people from thriving and making a true impact.

It’s not about ‘selling’ yourself. It’s not about learning new marketing tricks and tips. And it’s not about creating a facade but recognizing and embracing your authentic self.

It’s about understanding & owning your unique value and sharing it with the world.

You see, you DON’T need to create a personal brand – you already have one, whether you know it or not.

The real challenge is understanding that brand and presenting it in a way that your digital personal brand works FOR you, not AGAINST you.

A successful brand is an AUTHENTIC one.

Authenticity isn’t something you create, build, or copy; it’s about knowing and accepting yourself just the way you are – both strengths and weaknesses, successes and failures. It’s about letting your uniqueness shine, and your voice be heard.

Personal branding is SO MUCH MORE than just packaging – what to post, how to post, where to post. It’s about getting to know and falling in love with the luxury product – YOU.

Here’s the key: Once you understand that you are a luxury product worthy of admiration and respect and grasp that you have a value that ONLY YOU can give, something extraordinary happens. You stop being afraid of “selling” yourself. Instead, you take responsibility to be visible to those who might benefit from your unique gifts and story.

This is how you sell without selling.

Here’s what true personal branding entails:

  • Self-acceptance: Embrace your entirety, including strengths and flaws.
  • Uniqueness: Your distinct voice, style, values, and passions are your superpowers.
  • Authenticity: Align with your real self, and let your authenticity shine.
  • Value Recognition: Understand your unique value and don’t be afraid to share it.
  • Responsibility: Be visible to those who can benefit from your unique gifts.

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Tags: Marketing, Personal Branding, Sales

Ever wondered why to post on LinkedIn?
November 28, 2023

Seriously, why do that? The question goes beyond surface-level motivations and delves into the heart of personal branding and networking in the digital age.

There’s no denying that LinkedIn is flooded with a myriad of content – from marketing advices to humblebrags about professional achievements & announcements of new business ventures. It can sometimes feel like a never-ending loop of repetitive posts. Why bother?

The reason to post on LinkedIn should go far beyond merely adding to the noise and posting for the sake of posting. It’s about recognizing the true potential of our online presence & the impact it can have on others.

Don’t just post to join the ‘I’ve-posted’ club. Post to make a difference. By sharing your real stories, thoughts, expertise, and reflections, you can contribute to meaningful conversations & push the boundaries of conventional thinking. In this interconnected world, your ideas have the potential to spark collaboration and drive positive change.

Post because your voice matters. In the vast digital space of LinkedIn, there are people who are hungry for your knowledge, insights, and inspiration. Your unique perspective and experiences can resonate with someone seeking guidance or validation. Your words might encourage them to take a leap in their career or pursue their passion.

I post on LinkedIn to share my expertise – to help others improve their personal branding, communication skills, and overall professional growth to maximize their potential.

I post on LinkedIn to inspire and motivate: LinkedIn is not just a place for showcasing accomplishments; it’s an opportunity to inspire others through my journey. I hope my experiences encourage others to pursue their dreams.

I post on LinkedIn to connect, network, and meet amazing people worldwide.

I post on LinkedIn to establish thought leadership and sell without selling: Being active on LinkedIn allows me to establish myself as a thought leader in personal branding and NLP. By consistently providing valuable content, I position myself as a go-to resource for individuals and companies seeking guidance in these areas.

I post on LinkedIn to reflect and embrace authenticity: Through my posts, I get to know and accept myself the way I am. Posting helps me discover new ways to see the subject, see metaphors in real life and constantly step outside my comfort zone.

The social media landscape might often seem monotonous, but remember – there’s always room for authenticity, fresh perspectives, thought-provoking insights, and real-life stories.

Now, I’m curious to hear from you! Do you post or scroll on LinkedIn?

If you post, what motivates you to share your thoughts and expertise? And if you don’t post, what is stopping you?

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Tags: Marketing, Personal Branding, Sales


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