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James M. Kerr is a renowned strategy consultant, leadership coach, keynote speaker, columnist and author. With six books and over 500 published articles in popular magazines including Inc., Psychology Today and Fast Company, Jim has garnered many industry awards and a reputation for introducing breakthrough thinking. It’s his dedication to helping leaders lead and organizations change that keeps Jim top-of-mind among prospects and clients, alike.
Available For: Advising, Consulting, Speaking Travels From: Hartford, CT USA Speaking Topics: Leadership, Culture, Vision Storytelling, Scenario Planning, Future of Work, Decency
Speaking Fee
$7,495 (In-Person)
James Kerr
Points
Academic
200
Author
2008
Influencer
375
Speaker
96
Entrepreneur
225
Total
2904
Points based upon Thinkers360 patent-pending algorithm.
How to Inspire Your High Performing Team
February 14, 2022
How To Avoid Fatigue During Change Management Initiatives
February 14, 2022
Featured Topics
Leadership
One is not a “leader” simply due to title, pedigree or a conspicuous place on an organization chart. I believe, instead, that leaders are built on a foundation rich in character, which enables them to inspire others to follow. Exceptional leaders not only possess the requisite honesty and righteousness needed to gain "followership," but they emanate the hunger and conviction needed to motivate others to do great things.
I speak about leadership mindset, engagement strategies and decency.
Vision Storytelling
From the time that we are very young, stories help us to learn about the world around us. Stories inform our thinking about what is right and wrong. They reinforce the cultural norms and societal values of the places where we live.
It's no doubt, the stories that we are told and read continue to enlighten and reshape our thinking throughout the rest of our lives. In fact, nearly 2/3 of our daily conversations are story-centered .
This is why I believe top leaders need to create vibrant and captivating vision stories as a means to inform and inspire the people hear and read them. I speak about how to do this in ways that inform and inspire.
Culture
If you want to be indispensable, you need the right culture. Period. End of sentence.
Indeed, company culture is the foundation of every business because it determines how people behave. If you optimize the culture and ensure its alignment with the achievement of your strategic objectives, your business performance will improve. Place a value on that and compare it to the cost of cultural transformation and you'll have an ROI that makes the case to invest in culture transformation. It's really that simple!
I speak about how to redesign and optimize your culture -- cultivating a winning organization as a direct outcome.
Each Leadership Minute message is presented as a statement. These are fortified by a brief explanation outlining why the leadership idea is relevant to you as a leader. Best of all, each Leadership Minute message includes three (3) suggested actions to help you put the leadership idea into practice.
1 Article/Blog
Regularly Seek Different Points of View
Thinkers360
February 18, 2022
The best answers often come from outside of your current paradigm of thinking and doing.
Unlock Your Luck to Benefit Your Effectiveness as a Leader
Psychology Today
August 27, 2024
Integrating a simple yet profound practice into your nightly routine can yield remarkable benefits, not just for personal well-being but also for your effectiveness as a leader. The practice? Keeping a luck diary and spending just 30 seconds before bed jotting down something that went your way today.
Beware the Rookie Leadership Coach
Psychology Today
July 31, 2024
They may be certified, but, they all come with risks. Their misguided advice can lead to poor decision-making on your part and hinder your professional growth. The greatest risk lies in their lack of expertise, which often results in ineffective coaching strategies and a loss of valuable time and resources.
Use Psychological Ownership to Gain Better Staff Engagement
Psychology Today
June 28, 2024
Imagine a workplace where employees treat the company as their own, eagerly tackling challenges and driving innovation as if they were stakeholders. This isn’t a fantasy—it’s the powerful result of fostering psychological ownership.
How to Hire a Leadership Coach
Psychology Today
May 15, 2024
In the ever-evolving world of leadership coaching, there's a noticeable surge of younger individuals stepping into the spotlight, eager to make their mark on the world of personal and professional development
Leadership Coaching: Should Race or Gender Matter?
Psychology Today
March 12, 2024
Some believe coaching is less effective due to racial and gender differences.
Key points
1) DEI objectives are often the reasoning used to exclude certain people from coaching opportunities.
2) Excluding anyone from consideration goes against the principles of DEI and may perpetuate discrimination.
3) HR leaders should not let race and gender cloud their policy-setting regarding leadership coaching.
Leaders: Don’t Substitute Your Feelings of Fear for Anger
Psychology Today
January 16, 2024
Leaders, like anyone else, can occasionally find themselves entangled in the complex web of emotions, leading to confusion between feelings of fear and anger. Leaders, in particular, should be skilled at discerning the subtle differences to make informed decisions. While anger and fear may share some outward expressions, they stem from distinct psychological states and demand different approaches to leadership.
How to Overcome Your Fear of Failure
Psychology Today
September 25, 2023
A fear of failure can sabotage career growth. Developing a bias for action can help you move ahead in your professional life. There are steps you can take to diminish fear and cultivate a greater action orientation. Our #1 Ranked Leadership Coach offers his best advice in this article on how to overcome the fear and adopt a bias for action, instead.
Why Work-Life Balance Is the Wrong Goal
Psychology Today
July 31, 2023
In this piece, I offer that work-life balance is the wrong goal, and that there must be a better way to think about the connection between our lives and livelihood. I even offer steps you can take to better integrate work with the rest of our lives.
When Your Self-Talk is Killing Performance, Flip The Script
INC
February 22, 2023
Much of our behavior begins between our own two ears, which provide us with a unique opportunity to enhance our performance by simply changing the way we speak to ourselves.
Leading Through Burnout: The Power of Community Connection
Linkedln
October 28, 2024
Burnout has become a pervasive issue in modern work environments, affecting professionals across industries and roles. It is characterized by emotional exhaustion, anxiety/depression, and a reduced sense of personal accomplishment. The causes of burnout can vary widely, from overwhelming workloads and tight deadlines to a lack of support or recognition.
Leadership Coaching: There Must Be Proper Fit
LinkedIn
October 02, 2024
In my work as a leadership coach and consultant, I often hear recurring questions from prospective clients who are eager to enhance their leadership skills and transform their lives.
Indispensable Thinking featuring Jim Kerr
SubStack
January 01, 2024
I bring provocative leadership ideas to life by sharing insights gleaned from my decades of experience providing management consulting and leadership coaching to the world's best organizations.
The Indispensable Leader's Handbook
Amazon
August 01, 2024
The culmination of 30 years of management consulting and leadership coaching, this collection of tried-and-true tips will make you a better leader when you work to make them yours.
Unlike other leadership coaching books, this is not a guide to help coaches improve their skills but to help leaders improve by folding coaching techniques into their leadership approach. It covers a wide variety of topics, from mindset to culture to change management, and each tip comes with a suggested action for executive, mid-level, and supervisory leaders, ensuring this book’s value regardless of your current leadership role within your organization. Each of the 101 tips is also accompanied by its “why,” Guru Guidance that outlines implications, and an Idea Crosswalk section that shows how each tip corresponds to other parts of the book to facilitate innovative thinking about how it can be best put to use.
Enabling good leaders to become exceptional ones by incorporating coaching skills into their leadership practices, this clear and practical reference guide will become a go-to resource for current and future business leaders, coaches, and mentors, as well as executive education providers.
Indispensable: Build and Lead A Company Can't Live Without
Humanix Books
February 16, 2021
The Merriam-Webster Dictionary defines "Indispensable" as being absolutely necessary and not subject to being set aside or neglected. INDISPENSABLE: Build and Lead A Company Customers Can’t Live Without provides a framework that you can follow to transform your business and features dozens of examples from industry including those drawn from Amazon, Uber, Facebook and more. Each business example illustrates how the concepts offered in the book are already being used to make businesses indispensable in the marketplace.
The Executive Checklist Audio Book
Ascent Audio
May 19, 2020
A guide for new executives that explores how to create an overarching, enterprise-wide transformative program. The book provides a best-practice checklist for eight core areas: Strategy Setting, Technology Alignment, Business Renovation, Project Management, Communications Renewal, Employee Engagement, Staff Transformation, and Organizational Design.
Tags: Change Management, Future of Work, Leadership
Leaders (TD at Work)
TD at Work
July 30, 2019
How do senior leaders differentiate their companies from the competition? By hiring top talent. I
In this book co-author Steven Kenney and I speak to senior leaders about how they can work with talent development professionals and put in place practices to attract quality employees.
It's Good To Be King
Publisher : Executive Books; 1st Edition
February 13, 2017
It's Good To Be King . It’s a leadership book for all kinds of leaders, including those that lead in the classroom, at the ball field, within civic groups, places of worship and at work.
Written in an easy to read fable style, which will appeal to all kinds of people who may not be accustomed to reading leadership titles, the book tells the story of King Joe and his trusted advisor, the Wizard Gumdorf. The reader will see how the two work together to transform the fate and fortune of the mystical Kingdom of Candyshire by applying common sense and sound leadership strategies -- just like the ones we all can use to shape and transform the groups and organizations that we lead.
As a value-added feature, the book contains over 60 leadership tips presented in easy to find chapter summaries. All the takeaways are aimed to help the reader to become better at setting direction and managing change – regardless of the setting in which they lead!
The Executive Checklist: A Guide for Setting Direction and Managing Change
Palgrave-Macmillan
January 21, 2014
A guide for new executives that explores how to create an overarching, enterprise-wide transformative program. The book provides a best-practice checklist for 8 core areas: Strategy Setting, Technology Alignment, Business Renovation, Project Management, Communications Renewal, Employee Engagement, Staff Transformation, and Organizational Design.
The Best Practices Enterprise: A Guide to Achieving Sustainable World-class Performance
J. Ross Publishing
April 01, 2006
This guide to achieving sustainable world-class performance provides guiding principles to senior executives and best practices to managers that, if fully embraced and implemented correctly, will transform most any firm into an organization capable of dominating its industry throughout the 21st Century. While there are many best practices that firms should consider in their efforts to continuously improve, there are seven best practices that are indispensable in this era of rapid change, increasing customer demands, and intense global competition. These seven best practices address the people, processes, and technology elements of which every enterprise is comprised and without them firmly in place, organizations will eventually flounder.
Inside Rad: How to Build Fully Functional Computer Systems in 90 Days or Less
McGraw-Hill
November 01, 1991
Documents the implementation of RAD and Information Engineering concepts in a step-by-step account of a successful software development project. Organized by project phases, the authors examine the pitfalls and opportunities they encountered while planning and implementing a successful RAD project.
The IRM Imperative: Strategies for Managing Information Resources
John Wiley & Sons
January 16, 1991
It challenges many of the common assumptions about the role of information systems, and suggests new roles and responsibilities that can be implemented to ensure companies stay competitive by managing data as a corporate asset -- one that be accounted for on a company balance sheet.
Tags: Business Strategy, Future of Work, Leadership
6 Book Awards
The Best Business Books of 2022
SoundView
January 10, 2023
My latest book, Indispensable: Build and Lead A Company Customers Can' Live Without, was recognized as a Top 30 business book in 2022 by Soundview -- leaders in Business Book Summary. Quite an honor!
50 Books from Thinkers360 Thought Leaders You Should Read in 2022
Thinkers360
November 21, 2022
Here’s our picks (listed by ranking on Amazon) with direct links to the publications as well as to the author’s thought leadership profiles and portfolios on Thinkers360!
What SmartBrief’s top leadership posts of 2021 tell us
SmartBrief
March 01, 2022
Every year, SmartBrief’s Leadership blog publishes a few hundred posts, each with the goal of offering useful advice for being a better and more thoughtful leader, manager, communicator and strategist.
I am thrilled to be featured in this "Best Of" piece...
Celebrating LinkedIn’s Top Voice Awards
Indispensable Consulting
October 31, 2023
Top Voices is an invitation-only program featuring a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them. I'm celebrating my earning my 11th Top Voice Award with this eBook.
Coaching Program Feedback eBook - Volume 1
Indispensable Consulting
June 27, 2023
The Coaching Program Feedback eBook - Volume 1 offers some ideas about what participants walk away with when involved with a solid coaching program, like the one offered by Indispensable Consulting. Each bespoke coaching program is uniquely tailored to help your leaders become exceptional.
My Dad's Best Advice eBook
Indispensable Consulting
June 19, 2023
Father's Day has become a bit of a solemn day for me. I lost my father a few years ago and, while my kids do their best to celebrate the day with me, I can't help but to feel the loss of my father in my life. Just the same, Father's Day does provide me with the chance to reflect back on some of the sage advice that I got from him over the years and consider how it has informed my approach to work and to life. Here's 8 bits of advice that have made a difference for me...
Fortune Cookie Wisdom
Indispensable Consulting
March 28, 2023
I offer this eBook as a coaching piece on mindset, spirit and attitude – great things happen when we choose to reshape these attributes and use them to make us the best we can be…Now, eat your cookies!
COACHING MOMENTS: FORGING A TRUST- BUILDING CULTURE
Indispensable Consulting
March 27, 2023
Breakdowns in trust often result from a lack of clarity in: decision-making authority, delegation and empowerment, employee engagement and transparency, and incomplete feedback loops. Growing businesses must be deliberate in building trust across and up and down the organization. If you fear that a lack of trust is killing your business, you can do something to fix it!
Wait Just A Minute: Why you should lead with puppies and candy canes
Indispensable Consulting
March 13, 2023
This eBook demonstrates some of the messaging hacks that work when trying to gain influence in social media circles -- A goal of many of the folks whom I coach.
Why Resilience Matters: And It Can Be Taught
Indispensable Consulting
March 07, 2023
Resilience is about the capacity to withstand or to recover quickly from difficulties. This kind of internal toughness can be taught. This eBook outlines the fundamentals.
The Art of Improving Your Self-Talk
Indispensable Consulting
March 04, 2023
Research suggests people who use positive self-talk may develop mental skills that allow them to solve problems, improve performance, and be more efficient at coping with hardships and challenges.
Read this eBook on the subject for more on how you can flip the script between your ears...
Leader or Manager: The Differences That You Need to Understand
leadersHum
May 11, 2022
There's a difference between leadership and management. Leaders look forward and imagine the possibilities that the future may bring in order to set direction. Managers monitor and adjust today's work, regularly looking backward to ensure that current goals and objectives are being met. The best leaders lead and let their management teams manage the work at hand. Learn more -- download this eBook.
Leadership Top Voice On LinkedIn
LinkedIn
October 11, 2023
Being named a top voice on LinkedIn is a moment of profound pride and accomplishment. It signifies not only recognition for one's expertise and insights but also the impact their contributions have had on a global platform.
Business Coaching Top Voice On LinkedIn
LinkedIn
October 11, 2023
Being named a Business Coaching Top Voice on LinkedIn is a tremendous honor that fills me with immense pride and gratitude. It signifies not only recognition for my contributions but also serves as a testament to the value of the ideas and insights I have shared within the professional community.
Executive Coaching Top Voice On LinkedIn
LinkedIn
October 11, 2023
LinkedIn is a platform where professionals from diverse backgrounds converge, making this accolade even more meaningful. It inspires me to continue my journey of sharing knowledge, fostering meaningful connections, and contributing to valuable conversations. This recognition fuels my passion to engage, empower, and inspire others in their professional pursuits, and I am truly humbled to be acknowledged among the top voices on such a prominent platform for professionals worldwide.
Change Management Top Voice On LinkedIn
LinkedIn
October 11, 2023
This accolade is a testament to the dedication, hard work, and commitment to fostering meaningful discussions and sharing valuable knowledge with a diverse audience. It's a validation of the ability to inspire, educate, and engage, and a reminder that one's voice resonates with a broad community of professionals.
Consulting Top Voice On LinkedIn
LinkedIn
October 11, 2023
Being named a Top Voice on LinkedIn is an incredible honor and a testament to the dedication and passion that one invests in their professional journey. It's a recognition that goes beyond mere statistics; it's a validation of the valuable insights and contributions you bring to your network and industry.
Leadership Development Top Voice On LinkedIn
LinkedIn
October 11, 2023
This distinction not only acknowledges your expertise but also your commitment to fostering meaningful connections and sharing knowledge. It's a reminder that the digital world can be a platform for positive change, where your voice resonates and inspires others.
Management Consulting Top Voice On LinkedIn
LinkedIn
October 11, 2023
Being proud to be named a Top Voice on LinkedIn is not just about personal accomplishment; it's about the collective journey of growth, empowerment, and the potential to make a lasting impact in the professional realm.
Organizational Leadership Top Voice On LinkedIn
LinkedIn
October 11, 2023
Being named a top voice on LinkedIn is a remarkable and humbling achievement that fills me with immense pride. It is a testament to the dedication, passion, and expertise I've poured into my professional journey.
Public Speaking Top Voice On LinkedIn
LinkedIn
October 11, 2023
This recognition underscores the value of meaningful connections and engaging content within the dynamic LinkedIn community. It not only acknowledges my commitment to sharing valuable insights and fostering productive conversations but also serves as a reminder of the incredible potential that the platform offers.
Strategy Top Voice On LinkedIn
LinkedIn
October 11, 2023
As a top voice, I feel privileged to be a part of a community that values thought leadership and inspires others to grow and learn. I am deeply appreciative of the support and engagement from my network, and I am excited to continue contributing to the platform with even greater enthusiasm and dedication in the future.
Thought Leadership Top Voice On LinkedIn
LinkedIn
October 11, 2023
Being named a Top Voice validates the impact of my contributions, whether through thought-provoking articles, insightful posts, or engaging discussions. It also underscores the importance of fostering a supportive and informative environment for my connections, inspiring me to continue striving for excellence in all that I do.
As you may know, I am on a mission to create a leadership movement within my Indispensable-Coaching Community -- one that restores decency to the leadership equation. If you're interested in joining a group of people that want to lead like a decent human being, be sure to check-out Indispensable-Coaching. We have a waiting list, but, I will be sure to let you know when spots open up.
Are You Ready To Be An Indispensable Leader?
LinkedIn
August 08, 2024
The aim of Indispensable-Coaching.com is to make you an indispensable leader – one so exceptional that you cannot help but to inspire others to greatness. If you're serious about climbing the career ladder and making a lasting impact, joining the Indispensable Coaching leadership development community * could be your secret weapon.
Beware The Stories We Tell Ourselves
Linkedln
June 19, 2024
Our minds are natural storytellers. From the moment we wake up to when we fall asleep, our thoughts weave intricate narratives that shape our understanding of the world and ourselves. These personal stories, though often unseen and unheard by others, have a profound impact on our beliefs and behaviors.
Does Your Organization Need a Jump-Start?
LinkedIn
June 04, 2024
What would you say if I came to you and your team with all of the essential work product templates, frameworks and guidance needed to jump start and lead your team to success?
Navigating The Business Buzzword Jungle
Linkedln
April 04, 2024
As someone who's traversed the seas of management consulting and leadership coaching for what feels like eons, let me tell you: today’s business buzzwords are like the annoying little siblings that our parents forced us to play with when our friends came over to visit. You can't ignore them, but you wish they'd stop tagging along and making everything a little less fun than it could be.
The Power of My Weekly Pre-Review
Linkedln
February 27, 2024
In the dynamic landscape of modern business, where agility and foresight are paramount, the practice of conducting a weekly, personal "Pre-Review Process" emerges as an indispensable tool for guiding and galvanizing your leadership prowess.
Bad Culture Bingo: It’s A Game That You Don’t Want to Win!
Linkedln
February 15, 2024
We’ve all heard the horror stories coming from companies with atrocious reputations – think Twitter, Fox Corporation, Meta – some make money in spite of themselves. But, many do not – think Lehman Brothers, BlackBerry and Forever21 (these companies aren't in existence anymore).
Does Leadership Coaching Make A Difference?
Linkedln
January 31, 2024
There is a prevailing misconception that leadership coaching lacks tangible, measurable outcomes, making it difficult to justify the investment in terms of time and resources.
The Challenge of Leading Past Your People’s Own Self-Interest
Linkedln
January 18, 2024
Can leaders inspire people to do things that are not in their self-interest to do?
Ultimately, it is a leader’s job to influence and guide others toward a desired organizational outcome. So, why is it so challenging for leader’s to deliver on this responsibility?
How To Provide Professional Development Opportunities in the Hybrid Work World
LinkedIn
September 22, 2023
Remote work doesn't mean that career growth and professional development should take a back seat. By embracing remote-friendly strategies and ensuring equal access to growth opportunities through the ideas offered here, leaders can foster a culture of continuous learning and development that benefits both individual employees and the organization as a whole.
Welcome to The AI-Driven World And A New Global Arms Race
LinkedIn
July 11, 2023
In this piece, I liken today’s use of AI as a kind of arms race that shares similar characteristics with the better known military scenario...and, like that scenario, it comes with similar risks and concerns.
I can tell that you're likely a self-centered jackass, if you:
1. Carry on phone conversations in the restroom.
2. Regularly allow your phone to ring during important business meetings.
3. Are constantly using your Speakerphone.
4. Use a loud and loutish ringtone.
5. Play loud music or videos all day without using headphones.
6. Announce layoffs through a a text.
7. Can't seem to find your inside voice even while using your phone at your desk.
8. Text someone during your 1-on-1 meetings.
Be sure to pass this along to someone you love because it just might lead to better sef-awareness...
Indispensable Audit Part - 6 -- Change Frameworks
Indispensable Consulting
April 12, 2021
This is 6 of 6 videos in the Indispensable Consulting's "Indispensable Business Quick Audit." This video focuses on change management frameworks and presents 5 critical areas where your business must perform flawlessly in order to be a provider of choice within the markets that you serve.
Indispensable Audit Part - 5 -- Trust and Empowerment
Indispensable Consulting
April 12, 2021
This is 5 of 6 videos in the Indispensable Consulting's "Indispensable Business Quick Audit." This video focuses on trust and employee empowerment frameworks and presents 5 critical areas where your business must perform flawlessly in order to be a provider of choice within the markets that you serve.
Tags: Change Management, Future of Work, Leadership
Indispensable Audit Part - 3 -- Company Culture
Indispensable Consulting
April 12, 2021
This is 3 of 6 videos in the Indispensable Consulting's "Indispensable Business Quick Audit." This video focuses on change management frameworks and presents 5 critical areas where your business must perform flawlessly in order to be a provider of choice within the markets that you serve.
Tags: Business Strategy, Change Management, Leadership
Indispensable Audit Part - 1 -- Leadership
Indispensable Consulting
April 12, 2021
This is 1 of 6 videos in the Indispensable Consulting's "Indispensable Business Quick Audit." This video focuses on leadership frameworks and presents 5 critical areas where your leaders must deliver their leadership flawlessly in order to be a provider of choice within the markets that you serve.
Indispensable Audit Part - 2 -- Vision
Indispensable Consulting
April 12, 2021
This is 2 of 6 videos in the Indispensable Consulting's "Indispensable Business Quick Audit." This video focuses on vision and presents 5 critical areas where your business must perform flawlessly in order to be a provider of choice within the markets that you serve.
Indispensable Audit Part - 4 -- The "Right" People
Indispensable Consulting
April 12, 2021
This is 2 of 6 videos in the Indispensable Consulting's "Indispensable Business Quick Audit." This video focuses on vision and presents 5 critical areas where your business must perform flawlessly in order to be a provider of choice within the markets that you serve.
How To Make Decency Cool Again
Indispensable Consulting
January 09, 2021
With all that is going wrong in the world today, it seems that we have a leadership deficit. This module teaches us how to begin to make leadership decency cool again.
Decency Requires Patience
Indispensable Consulting
January 09, 2021
In this day and age, leadership decency is in short supply. This module reminds us that decency can start with patience and offers some ideas on how to institute this kind of thinking.
Indispensable Consulting Strategic Assessment and Planning Methodology
Slide Share
June 29, 2020
Used as part of the graduate course that I teach at Rensselaer Polytechnic Institute, this briefing is a time-tested and continuously fine-tuned for use by business practitioners in corporate, divisional and departmental initiatives for over 25 years...
Tags: Future of Work, Change Management, Business Strategy
Scenario Planning Jump Start
Indispensable Consulting
January 12, 2023
This Jump Start solution enables your team to better anticipate the future and devise tactics to overcome tomorrow’s challenges as they arise and whatever they may be.
Tags: Future of Work, Change Management, Business Strategy
Digital Transformation Jump Start
Indispensable Consulting
January 12, 2023
This offering enables your team to define the data, applications and technical infrastructures needed to transform your business and disrupt your competition.
Tags: Future of Work, Change Management, Business Strategy
The Planning Method
Indispensable Consulting
February 24, 2022
Our assessment methods, analytical tools and change planning approaches are time-tested and optimized for making a difference. Of course, our track record speaks for itself. Watch this short video on our planning approach.
Tags: Change Management, Future of Work, Leadership
The Coaching Approach
Indispensable Consulting
February 24, 2022
Our coaching methods are world-renown. We baseline through self-assessment and 360 Feedback. We use that to co-create customized coaching plans for each person that we work with. We deliver results. Watch this short video on our approach.