Chat GPT has become one of the top conversations all over the place. I was even discussing this subject with my Spanish tutor the other day:) The overall excitement about this subject got me thinking of what this trend’s rising popularity means for personal branding. We even had a long conversation about this with the most popular kid on the block – Mr. Chat GPT himself:) 

So let me share my thoughts and Mr. Chat GPT’s opinion.
Chat GPT is a tool. And as with every tool, it can be a helpful assistant or a dangerous one. It all comes down to the way you use it. And whether or not you know how to use it properly. 
It is incredibly efficient for brainstorming ideas and finding new angles, analyzing your competition, and finding your USP.
It is excellent as part of the copywriting process, be it putting your chaotic thoughts into a structured post, improving your copy, or coming up with catchy headlines.
Undoubtedly, it can save professionals a lot of time, hence increasing popularity. 
The number of ways to use this technology is mindblowing, and this is just the beginning.
Technology continues to evolve as we speak and becomes more and more sophisticated, new opportunities emerge, and the world will definitely never be the same.

BUT! AI needs YOUR knowledge of the subject, expertise, and critical thinking to be truly useful. It is a great supporting tool, not a replacement for your creativity and individuality, and should be regarded as such.

In terms of personal branding, it is one of the most critical threats that people who don’t know anything about the subject start building their personal brands, posting articles, and publishing books written by AI and claiming them to be their own. Not only is this unethical, but it can also be very damaging once it turns out that the person has zero knowledge of the given subject.

In the words of Mr. Chat GPT himself: “it’s important to note that while ChatGPT can provide valuable assistance with personal branding, ultimately it’s up to individuals to develop their own unique voice and message in order to stand out in a crowded digital landscape. Authenticity is a crucial aspect of personal branding, and it is important to ensure that any use of ChatGPT or other tools does not compromise this authenticity. While ChatGPT can assist with generating content and analyzing online presence, it’s ultimately up to the individual to ensure that their personal brand is a genuine reflection of who they are and what they stand for.

Additionally, individuals should be transparent about their use of ChatGPT or any other AI or automation tools in their personal branding efforts. Being upfront about the use of technology can help build trust with audiences and ensure that the personal brand is perceived as genuine and trustworthy.

WHAT ARE YOUR THOUGHTS?
p.s. This post is 100% human-generated, apart from the citation from ChatGPT:)

By Olesija Saue

Keywords: Social, Personal Branding, Coaching