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Luke Jamieson

Turning Play Into Purpose at Playfulli

Melbourne, Australia

Luke is the founder and CEO of PLAYFULLi®. Named in the Top 25 CX Influencers of 2019 by Panviva, Top 50 Thought leaders for Design Thinking and the Future of Work by Thinkers360 and Top 20 Social Influencers for Gamification by Rise Global.

Featured in the numerous publications including the Wall Street Journal for his thoughts on employee engagement, motivation and purpose.

He’s a certified LEGO Serious Play® facilitator and has studied design thinking at in Stanford.

An expert in helping organisations use play to define purpose, increase employee experience to support diversity, fostering positive cultures and deliver on sustainable progress.
His approaches have attracted many coveted awards and his enthusiasm for CX and EX has helped shape some of Australia’s largest organisations customer and employee experience programs.

Available For: Consulting, Influencing, Speaking
Travels From: Victoria
Speaking Topics: Gamification for Good, Innovation, Employee Engagement, Lego Serious Play

Speaking Fee $1,500

Luke JamiesonPoints

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Phone: 1300197235

Areas of Expertise

Business Strategy
Change Management
Culture 30.26
Customer Experience 34.48
Design Thinking 30.80
Digital Transformation
Diversity and Inclusion
Emerging Technology
Future of Work 31.75
Innovation 31.24
Leadership 30.60
Predictive Analytics
COVID19 34.57

Industry Experience

Financial Services & Banking
Higher Education & Research
Professional Services


2 Article/Blogs
Our top 5 to making work from home more playful
Luke Jamieson / Playfulli
March 30, 2020
Our top 5 tips to making work from home more playful

See publication

Tags: Customer Experience, Leadership

Brainstorming and Innovation… in the Palm of Your Hands
March 11, 2020
Are you tired of sitting at work and hitting a behemoth-sized wall when you’re trying to brainstorm ideas?

It’s time to connect your mind to the world and with the rest of your body. It’s time to start thinking with your hands.

See publication

Tags: Customer Experience, Design Thinking, Innovation

2 Influencer Awards
Global Top 25 CX Influencer - Panviva
May 25, 2020
Top 25 Customer Experience Influencers to Follow. As a leading company in the customer experience space, Panviva is committed to surrounding ourselves with other experts in the field. For the second year, we have identified a list of the top CX thought leaders in the industry. As you read this list, you will extract insights, tips, and strategies to use as your customer service compass on your journey to becoming customer centric.

Panviva received many submissions of qualified and fantastic candidates and it was not easy to narrow down this list. This year, we’ve included more female and global influencers to better reflect our mission to provide stellar CX to industries worldwide.

See publication

Tags: Customer Experience, Innovation, Leadership

Top 20 Gamification Gurus - Rise Global Power 100
Rise Global
May 04, 2020
Rise Global track the most influential people to follow on topics you care about using real time data from Twitter and Kred.

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Tags: Customer Experience, Innovation, Leadership

2 Media Interviews
New era, new opportunities for Aussie call centres, post-COVID-19
Citrus Group
May 25, 2020
Amid the disruption, job losses, new ways of working in isolation, and other challenges, there is a beacon of hope post-COVID-19
It has opened up a host of opportunities for the local contact centre industry. Business has had to recognise the importance of Australian, onshore, call centres to deliver customer service in isolation. For Australians who have lost jobs or are seeking new roles, there are openings for people of all ages and all skill levels

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Tags: Customer Experience, Future of Work, COVID19

Playing around with gamification
Focus magazine
May 01, 2020
Is the methodology of setting KPIs flawed?

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Tags: Customer Experience, Design Thinking, Future of Work

2 Podcasts
Gamifying Engagement in Remote Teams
The Science of CX
May 26, 2020
Steve Pappas interviews Luke Jamieson on employee engagement and how gamification is helping to provide a shared purpose and real time learning wilts working from home.

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Tags: Customer Experience, Culture, Future of Work

The Power of Gamification
May 23, 2020
Murray Guest from Inspire My Business had Luke Jamieson on his awesome podcast - inspired energy.

They discuss how gamification can be a game changer for your business, especially when it comes to KPIs and repeatable behaviours. Luke’s explains how he is an advocate of making it competitive but not with unhealthy competition and how traditional KPIs focus on who will be ‘the best’, which only benefits the short term.

Key episode highlights include:

We are currently in a global ‘work from home’ experiment, and it’s time to find out ways to help people master their roles and find purpose.

The five love languages do translate into the work environment and in the way we like to receive recognition. You need to identify what people are motivated by.

Create an environment where someone is competing against themselves, not others.

Our systems are only as good as our attitudes.

See publication

Tags: Customer Experience, Design Thinking, Leadership


2 Article/Blogs
Fostering Friendship
May 23, 2020
There are a lot of reasons why we may or may not enjoy our jobs. From how fulfilling we find the work, to how much money we make, to the hours we’re required to keep, a complicated tangle of factors are involved with determining our job satisfaction and engagement. Due to our tendency to focus on elements such as salary and productivity, we tend to overlook an incredibly important facet of our experiences in the workplace: our friendships.

At a time that that according to Gallup workplace engagement is lower than ever, it’s essential to take a look at the things that really make us feel good about our jobs, which are often the people we are surrounded with.

Think about it this way, what would make you more excited about your job, your KPI’s, the intranet, performance reviews, email upon email and the instant coffee or having genuine, real friendships with your co-workers. Relationships that allow you to connect, commiserate, laugh, and have some fun at work? The answer to me is obvious, and it’s the reason why I want to put a spotlight on the importance of fostering friendship in the workplace.

In this article, I’ll explore why it’s so important to have social connections in the workplace, dig into how powerful work friends are, and explain how gamification can help foster socialisation at work.

We Are Social Creatures

The same way that many animal species naturally live their lives in groups, instinctively choosing to be in each other’s company, human beings too, are hard-wired to be social. We naturally seek the companionship, approval, and guidance of others, and we’ve done so since we were Neanderthals in caves as part of our survival.

In fact, our social nature is part of our biology, our neurology. We even have a hormone that exists explicitly for that purpose. Oxytocin, often nicknamed the love hormone, encourages us to bond with friends, lovers, and family members. When we are physically close to others, our brains are flooded with oxytocin, giving us feelings of well-being and warmth that encourage us to connect with others more and more. In fact, studies have shown that oxytocin can even help increase our trust in other people.

And it’s not just about warm fuzzies; socialising is a matter of life or death and I’m not trying to be dramatic. Humans need each other to survive, not only to meet our primary physical needs for food, shelter, and reproduction, but also to keep us well. It’s proven: being socially isolated can increase your risk for premature mortality (dying early).

Now, I’m not saying that you’ll die if you don’t have friends at work. But I am saying that you’ll have a much better time in the office if it’s filled with at least a few friendly faces.

Friends at Work

There’s science to back up this claim too. According to Gallup, close work friendships can boost employee satisfaction by 50%. And people who have a best friend in the workplace are more likely to fully engage in their work - by 700%. That’s no small potatoes.

There’s a myriad of significant benefits to friendship in a workplace beyond just productivity and happiness. Camaraderie in the workplace can help tie employees together, allowing us to feel like we belong and we’re not in it alone. Friends can help support us in difficult times as well as celebrate our successes, making the experience of going to work much more engaging and livelier.

Beyond that, workplace socialisation can contribute to a greater sense of purpose at a job. Your motivation to succeed becomes amplified by the desire to contribute for the sake of your teammates. It makes your day-to-day about more than just yourself and essentially gives you a mission to work toward. The same way that we’re willing to make sacrifices and face challenges for our loved ones, we’re willing to work harder for a team that includes people we care about on a personal level.

Friends and Play

When we play games, physical or digital we tend to forget the challenges that life has thrown at us. Play helps us disconnect the part of our brain that worries, even just momentarily. I’d like you to think back to a time you were playing a game, maybe you when you were about to score a goal is your sport of choice, defeat the bad guy at the end of a level or when passing go and collecting $200. Were you thinking about how you were going to overcome some work challenge or worrying about the things that keep you awake at night? I doubt it. When we play it lifts us above day-to-day reality.

All of these things - our innate, human need to socialise and the advantages of having friends at work - can be leveraged by smart, well-designed strategic play and gamification, to improve employee engagement, retention, and performance. A cleverly gamified workplace can use game mechanics like friendly competition, collaboration, exploration and social sharing to foster friendship, camaraderie, and purpose amongst employees. It can be used to give employees a mission within their team, encouraging them to work harder not for an organisation but for their peers and even better they’ll enjoy doing it.

Look, there’s no time like the present to remind us how important friendship is. Being alone together due to Coronavirus has made people value their connections more than ever. Now, we know better than to take our social ties for granted. It’s clearer than ever before that socialisation is a core motivator. Stratigic play and gamification can be utilised to tap into this and in turn improve the employee experience, helping organisations reach their goals and improving individuals’ lives.

To find out more about how to harness the power of friendship, strategic play and gamification, contact Playfulli today.

See blog

Tags: Customer Experience, Innovation, Leadership

Connecting from Home Through Gamification
May 07, 2020
Let me be the 7th billionth person to state the obvious…the Coronavirus pandemic is unprecedented and has changed the nature of how we work, for the foreseeable future.

Most of our workplaces have done a tremendous job in ensuring we have the technological resources we need to keep us connected to our respective workplace responsibilities. But now we have a new challenge. Unfortunately, staying motivated and focused can be incredibly challenging during this time.

Why? Because while we’re all connected to our work, we’re isolated from the other necessary connections that are essential to mental health and well-being. So how do you take care of the well-being of staff remotely? How do you replicate the natural energy and camaraderie that comes from working in a workplace with other people?

Enter HR departments and change managers who are now trying to develop and implement strategies and tools aimed at engaging staff from home. Let’s face it, most business continuity plans don’t include ongoing employee engagement strategies.

Employee engagement can be tough at the best of times and now it needs to be done remotely which is where injecting gamification could help. Gamification can help employees form and maintain good habits as well as help employees rally around a common purpose or goal.

The honeymoon is over!

Turns out for many that working from home isn’t all it’s cracked up to be. Previously and certainly before it was forced upon us, working from home sounded appealing to most. There’s no commute and you can work in active wear if you choose without being judged. Plus, there’s nobody around to stop you from combining your daily tasks with keeping on top of house chores or travelling down any YouTube wormhole. Win-win!

But now that it’s a daily outlook with an ambiguous end in sight, how do we replace the energy that comes from a team or workplace dynamic?

Staying personally connected benefits everybody

Of all the elements now missing in the workplace, the most critical to morale is camaraderie. Naturally, these connections have psychological benefits, and increase workplace satisfaction.

In fact, a Gallup report found that stronger bonds in the workplace could lead to 7% more engaged customers and 12% higher profit.

Plus, there’s the routine and shared goals that are much more straightforward when you have that hub (the office) where everyone gathers. Those relationships can have a positive impact on an organisation’s bottom-line. And during such a challenging time, may make all the difference on whether your business stays afloat.

Why gamification is a great strategy

Did you know that gamification programs approached with the right intent and knowhow have seen employees say they are happier (88%) and made them more productive (89%) at work?

That’s because well designed gamification is a great vehicle to recognise the motivational diversity within an organisation.

Furthermore, successful gamification focuses strongly on promoting the camaraderie that will keep your team working not just with each other, but for each other, with common purpose.

Through this method, your team can challenge themselves in a controlled, safe environment. There isn’t the worry of failure, but only the prospect of getting better and striving towards improvement and mastery of role.

Plus, implementing gamification while your employees work from home will help provide good work habits for when social distancing and isolation is not a part of our daily vernacular and we can embrace being in close proximity with others, once again.

So, whilst many companies are cutting costs where possible, there are others taking the opportunity to test out strategies they hadn’t considered or otherwise were planning further down the track.

This might just be one of those strategies’ worth testing.

To find out more about using gamification to engage employees at home (or in the workplace) contact the team at Playfulli.

See blog

Tags: Customer Experience, Innovation, Leadership


1 Business
Employee experience and innovation through play

Location: Australia / Virtual Global     Date Available: May 05th, 2020    Fees: Contact for a proposal

Submission Date: May 04th, 2020    Service Type: Service Offered

Helping companies improve employee experience, innovate, problem solve and strategise with the power of play.
- Gamification strategy, design
- Gamification product selection, procurement, implementation and managed services
- Lego Serious Play facilitation
- Innovation through strategic play

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