At a Glance
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Thought Leader Interview
Thinkers360 interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Shira Rubinoff, President & Co-Founder, PrimeTech Partners. Shira is a recognized cybersecurity executive, cybersecurity & blockchain advisor, global keynote speaker and influencer, who has built two cybersecurity product companies, and led multiple women-in-technology efforts. She was recently featured in the Thinkers360 Top 50 Global Thought Leaders and Influencers on Cybersecurity.
Thinkers360: Tell us a bit about your background
SR: I have built and ran two cybersecurity product companies, and led multiple women-in-technology efforts as well as advised dozens of startups in the last 15 years.
Currently, I wear a number of hats ranging from a cybersecurity executive, media cybersecurity interviewer, advisor, and global keynote speaker and influencer. I currently serve as President of the NYC-based technology incubator, Prime Tech Partners. I also serve on numerous advisory boards in the leadership, cybersecurity and artificial intelligence spaces.
I consult as well, providing guidance to numerous Fortune 100 companies in areas related to cybersecurity and company thought leadership, and consult to various organizations in areas of business development and organizational dynamics. I recently wrote a book entitled, Cyber Minds – published by Packt Publishing – due out next month.
Thinkers360: What’s the favorite part of your current role?
SR: I very much enjoy engaging in the strategy arm of an organization helping them with their cybersecurity posture and company positioning. I also enjoy advising startups – helping them with what I call “from the ground up” development – ranging from market positioning, venture capital raises, executive hires, strategy, and business development.
Thinkers360: How do you utilize Thinkers360?
SR: Thinkers360 is a great tool to connect with great thought leaders and organizations. (Editors Note: See Shira’s Thinkers360 In-Depth Profile & Portfolio).
Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?
SR: I can be engaged for campaigns or long term consulting with services ranging from – market positioning and thought leadership amplification from my platforms. I have successfully worked with many companies in creating interview based video series highlighting areas of strengths in their markets and assisted in strategy with their executive in those markets. Happy to have a discussion to find the best fit for them.
Thinkers360: What’s your main advice for upcoming thought leaders?
SR: Continue to do what you love and engage with those leaders in the areas that you have interest in.
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