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Shira Rubinoff

PRESIDENT at SecureMySocial

New York, United States


Shira Rubinoff is a recognized Cybersecurity executive, and Cybersecurity & Blockchain Advisor, Speaker & Influencer, who has built two Cybersecurity product companies, and led multiple women-in-technology efforts. She currently serves as President of NYC tech Incubator, Prime Tech Partners & social-media-security firm, SecureMySocial as well as on the Boards of the Executive Women’s Forum for Information Security, Leading Women in Technology, Blockchain company, Mainframe, AI company, TrueConnect and Crypto company, Castillo Networks.

An expert in the Human Factors of information technology and security, Ms. Rubinoff was named one of New Jersey’s Best 50 Women in Business, was named by CSO Magazine as a Woman of Influence, and was honored by CSO and the EWF with their “One to Watch” award, and most recently was honored as an "Outstanding Woman in Infosec" by the CyberHub Summit. She has also been calculated by analysts to be the top female Cybersecurity influencer globally on social media.

Before SecureMySocial, Ms. Rubinoff founded and served for a decade as President of online authentication vendor, Green Armor Solutions. Within a year of releasing products, she grew the company to be a profitable concern. She more than doubled average deal size annually for three years consecutively, successfully executed OEM deals with major technology companies, and led Green Armor’s diversification across multiple industries.

Ms. Rubinoff has also provided guidance to various firms in areas related to business develpment & organizational dynamics. She has published and lectured on topics related to the human factors of Cybersecurity, Blockchain & Information Security, and holds several patents/patents-pending in areas related to the application of psychology to improve information technology and Cybersecurity.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: New York
Speaking Topics: Cybersecurity, Digital Transformation and How to have proper Cyber Hygiene within an organization

Shira RubinoffPoints

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Technology
Theatre: North America
Media Experience: 15 Years
Last Media Interview: 09/11/2019

Areas of Expertise

Cybersecurity 41.26
Emerging Technology
IoT 30.33
Lean Startup
Social 30.66
Digital Transformation 35.99
Leadership 36.43
AI 31.61
Customer Experience 30.51

Industry Experience

Consumer Products
Federal & Public Sector
Financial Services & Banking
High Tech & Electronics
Higher Education & Research
Professional Services


3 Article/Blogs
RSA 2019 Cisco Recap Shira Rubinoff, Cybersecurity Executive and Advisor
April 05, 2019
This blog is sponsored by Cisco, but all views and opinions are my own.
The Cisco booths at the recent RSA conference were buzzing with excitement as their latest innovations and partnerships were proudly displayed. I had the privilege of meeting with an array of tech leaders and thinkers over the course of my three days in San Francisco in discussion of best practices, threat intelligence, and new and emerging innovations.

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Tags: Cybersecurity

Final Thoughts on IBM InterConnect 2017
April 06, 2017
I recently attended IBM InterConnect in Las Vegas which was a great experience from both educational and networking perspectives. If you missed the conference this year, here are some of my highlights – and reasons that you may wish to attend next year.

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Tags: AI, Cybersecurity, IoT

Will you be at IBM InterConnect this year?
March 09, 2017
I will be at IBM Interconnect this year. While there are many great things about the conference, here are some specific highlights that am looking forward to:
Networking with over 25,000 attendees from the world biggest companies.
This year’s Innovation Talks. These are a dozen talks featuring academic and industry leaders sharing their perspectives about various technology topics.

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Tags: Cybersecurity

1 Book
Cyber Minds
Packt Publishing
December 22, 2019
Cybersecurity and how it relates to other technologies such as artificial intelligence, augmented reality, IoT, Cyberwarfare etc...

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Tags: Cybersecurity, Digital Transformation, Leadership

2 Keynotes
Cybersecurity in a digital world
Smart City World Expo Congress
November 21, 2019
Cybersecurity in the digital world

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Tags: Cybersecurity, Digital Transformation, Leadership

How to create the proper cyber hygiene withinyour organization
ItWeb Security Summit - South Africa
May 28, 2019
How to create the proper cyber hygiene withinyour organization - and why doing so is critical

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Tags: AI, Cybersecurity, Leadership

4 Media Interviews
Interview at IBM Think2018 Conference
IBM Security
March 22, 2018
We're wrapping up at #think2018 and one of the big themes this year was collaboration! Pam Cobb and Shira Rubinoff share their thoughts. Make sure to check out all of the highlights at
Shira Rubinoff:
Pam Cobb:

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Tags: Cybersecurity

How machines can save us from social media suicide
November 20, 2017

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Tags: Cybersecurity, Social

Shira Rubinoff, SecureMySocial | CyberConnect 2017
SiliconANGLE theCUBE
November 06, 2017
Shira Rubinoff sits down with CUBE hosts Dave Vellante and John Furrier live from CyberConnect 2017

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Tags: Cybersecurity

Cyber Investing Summit 2017: Yah-OOPs Lessons, Ramifications & Trends After a Major Breach
Cyber Investing Summit
June 05, 2017
Cyber Investing Summit 2017: Yah-OOPs Lessons, Ramifications & Trends After a Major Breach Panel Featuring:

Speaker: Rohyt Belani, Co-Founder & CEO, PhishMe
Speaker: Shira Rubinoff, President, SecureMySocial
Speaker: John Shegerian, Chairman, CEO & Co-Founder, ERI
Moderator: Robert Hackett, Reporter, Fortune

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Tags: Cybersecurity

1 Video
Richard Smullen / Shira Rubinoff Interview
October 01, 2019
Richard Smullen / Shira Rubinoff Interview

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Tags: AI, Customer Experience, Cybersecurity



1 Speaker
Keynote, Panel Moderator, Panelist

Location: Available to travel    Date Available: May 01st, 2018    Fees: Ranges

Submission Date: May 01st, 2018    Service Type: Service Offered

I am available for Keynotes, To moderate Panels and attend as a panelist

I have moderated dozens of panels and have sat on even more. Subjects ranging from Cybersecurity, Human Factors of Cybersecurity, Human Factor of Technology, Data Breach, Blockchain to name a few

Please note below availability starts from May 1st 2018

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Shira Rubinoff