At a Glance
Nicolas Babin, President, Babin Business Consulting
Focus Areas: AI, Digital Transformation, Marketing, Entrepreneurship
Thinkers360 In-Depth Profile & Portfolio: Nicolas Babin
Thinkers360 Leaderboards: Top 50 Global Thought Leaders and Influencers on AI (June 2021), The Year’s Most Popular Articles from Thinkers360 Thought Leaders (1H’21), Top 50 Global Thought Leaders and Influencers on Digital Transformation (June 2021)
Availability: Check Nicolas’ Availability for Consulting
Thought Leader Interview
Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Nicolas Babin, President of Babin Business Consulting. Nicolas brings over 33 years of extensive experience in the field of new technology from the fields of Artificial Intelligence, Digital Transformation, Marketing, and Entrepreneurship. He is also a consultant, author, speaker, and entrepreneur that has created and developed over 26 companies throughout the world.
His book “The talking dog, immersion in new technologies” will be published in July. The French version is already available on Amazon. Nicolas was recently featured in the Thinkers360 article Top 50 Global Thought Leaders and Influencers on AI (June 2021) as well as The Year’s Most Popular Articles from Thinkers360 Thought Leaders (1H’21).
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Thinkers360: Tell us a bit about your background and areas of expertise
NB: I am Nicolas Babin, I have over 33 years of experience in new technology working in the US, UK, Belgium, Japan, Germany and France. I have worked for over 15 years for Sony Europe in many roles. Managing Director of Etak (owned by Sony), the digital map company working on the first in-car GPS system. Then Managing Director for Sony Entertainment Robot Europe. We sold and marketed AIBO the first Artificially Intelligent Robot and then as Director of Corporate Communications Europe. Since then I have been working in web analytics, gamification and digital transformation for many industries. Today I am a consultant and a thought leader in Artificial Intelligence, Digital Transformation and Entrepreneurship (I created and developed over 26 companies throughout the world). I am also an expert for the World Economic Forum (top link), a board member and a Senator for the World Business Angel Forum (WBAF – smart city chapter).
Thinkers360: What are your current responsibilities and what’s a typical day look like?
NB: There is no typical day for me. I have projects with many different companies (like Amazon, IBM, Adobe, Engie, BNP Paribas and many others…) I also teach classes in a business school in France (Ynov Campus) on entrepreneurship and strategy, I am an author of a book about new technology and I write a lot of articles about trending topics. I also advise companies on their digital transformation and branding strategies.
Thinkers360: What’s the favorite part of your current role?
NB: I like all aspects of my job. I definitely prefer projects where I can add value and where I can succeed with teams that have high expectations but do not know how to make it happen. I am a doer and I like challenges.
Thinkers360: How do you utilize Thinkers360?
NB: I learn a lot from your platform. I search for content, people, advice and I also share my content and advice. I like the ease of use and the fact that it is so open and collaborative.
Editor’s Note: See Nicolas’s Thinkers360 In-Depth Profile & Portfolio.
Thinkers360: How do you like to work with brands who wish to engage you as a thought leader?
NB: I always use my skills and know-how based on requirements and examples. I never impose anything, but rather work on a step-by-step approach, I do not wish to revolutionize any business, I see my engagement more as a gradual collaborative work. Adding value and customer experience are the two pillars of my work.
Thinkers360: What’s your main advice for upcoming thought leaders?
NB: Add value everywhere you can. Challenge yourself with people who know more than you. Stay humble. Ensure you provide the best customer support at all times.
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