FOR IMMEDIATE RELEASE
Thinkers360 Unveils Enhanced Earned Media Value (EMV) Report, Revolutionizing Thought Leadership ROI Measurement for Enterprises and Startups
DALLAS, TX – July 23, 2025 – Thinkers360, the leading B2B thought leadership community and expert & AI marketplace, today announced the launch of its new Earned Media Value (EMV) report. This innovative report provides enterprise brands, organizations, and startups with comprehensive marketing metrics, showcasing the significant earned media value generated from the amplification of their thought leadership content on the Thinkers360 platform. This new report seamlessly integrates with Thinkers360’s existing brand dashboard and performance analytics, offering an even deeper understanding of content effectiveness.
The new EMV report calculates the monetary value of organic exposure gained through content engagement on Thinkers360. This includes valuable metrics such as profile pageviews and content pageviews (member blogs and press releases). Thinkers360 leverages a sophisticated methodology, valuing these highly intentional B2B views at a premium compared to general advertising clicks, given the highly targeted audience and high intent demonstrated by users on the platform. The report also highlights the significant Earned Media ROI, with Thinkers360 clients experiencing an impressive average of 10x EMV ROI on their thought leadership investments.
“We are thrilled to introduce our enhanced EMV report, providing unparalleled transparency and actionable insights for our clients,” said Nicholas Evans, Founder of Thinkers360. “In today’s competitive landscape, demonstrating tangible ROI for thought leadership initiatives is crucial. Our new report empowers brands to clearly see the significant value they are generating by engaging with our highly targeted and engaged B2B audience. The 10x average EMV ROI our clients are achieving underscores the power of authentic thought leadership amplified through the Thinkers360 platform.”
The EMV report provides a clear breakdown of value generated, from individual profile views to overall content engagement. For instance, in a recent report, a company saw an earned media value of over $45,000 and an earned media ROI of over 1,400% (14x). This value is derived from thousands of content pageviews and hundreds of profile pageviews, all from a highly engaged and relevant B2B audience. It’s important to note that the reported EMV focuses on direct engagement on the Thinkers360 platform and does not include additional EMV generated from amplification through Thinkers360’s social channels such as LinkedIn and X, meaning the actual earned media value for clients is even higher. Another company saw an earned media value of over $192,000 and an earned media ROI of over 960% (9.6x).
Thinkers360’s platform attracts a highly targeted audience of B2B professionals actively seeking insights, solutions, and thought leaders in specific industries. The high intent of these users, who are actively researching and consuming in-depth B2B content, makes each view on Thinkers360 significantly more valuable than a standard display ad click. Furthermore, content on Thinkers360 benefits from the credibility associated with its community of verified thought leaders and experts.
The new EMV report is now available to all enterprise and organizational clients, further solidifying Thinkers360’s commitment to delivering measurable value and demonstrating the powerful impact of strategic thought leadership.
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About Thinkers360:
Thinkers360 is the premier B2B thought leadership community and expert & AI marketplace, connecting enterprises with leading independent thinkers and subject matter experts. With a focus on authentic thought leadership and measurable impact, Thinkers360 helps organizations amplify their content, engage with a targeted B2B audience, and demonstrate clear ROI on their thought leadership investments.
Contact:
Yessi Sembergman, info@thinkers360.com
