Influencer marketing has surged into a $24–$32+ billion global industry and is now a core, mainstream channel not only for consumer brands looking to tap into creator-led social commerce, but increasingly for B2B companies leveraging platforms like LinkedIn. However, the fake-follower crisis has evolved with AI and synthetic engagement, with global influencer marketing fraud now…
Top 50 Global Thought Leaders and Influencers on AI (June 2021) Here’s the Thinkers360 live leaderboard for our top 50 global thought leaders and influencers on AI for June 2021. Congratulations to all our thought leaders and experts who participated! Know others who should be on this live leaderboard? Help us grow the Thinkers360 community…
Influencer marketing is projected to be a $15B market by 2022 and is becoming a mainstream approach for companies in B2B. Here’s five ways CMOs can innovate their approach to maximize results as we enter the new decade. While many brands are underway with their B2B influencer marketing programs, one of the challenges is in…
At a Glance Dr. Mark van Rijmenam, Founder, Datafloq Focus Areas: Big Data, Analytics, Blockchain, Artificial Intelligence, Internet of Things, Strategy, Governance, Decision-Making Thinkers360 In-Depth Profile & Portfolio: Mark van Rijmenam Social Media: LinkedIn | Twitter | YouTube Latest Content: Book: The Organisation of Tomorrow | Book: Blockchain Overall Thought Leader Ranking on Thinkers360: #42 (as…