Best Practices in Rebranding: An Interview with Cuneyt Buyukbezci, Chief Marketing Officer, Appnomic
In light of internal, market-driven or global factors such as product-fit, market shift or crisis, the degree of uncertainty about future economic outcomes means today’s organizations need to be more adaptive than ever before. What’s more, they need to build an intrinsic ability to change and to be able to do so repeatedly in a…