Nicholas D. Evans FBCS is the Founder of Thinkers360 and was formerly Global Head of Innovation at Unisys as well as holding executive roles at KPMG and PwC. The award-winning author of “Mastering Digital Business”, one of Consulting Magazine’s Top 25 Consultants, and one of ComputerWorld’s Premier 100 IT Leaders, he has over 20 years of consulting under his belt and is a widely-recognized digital transformation and innovation consultant, speaker and author.
The influencer relationship management (IRM) market is projected to grow to $5-10 billion by 2020. While it’s a great way to engage external influencers to promote your brand, and your products and services, it’s also a rapidly maturing and evolving discipline that requires a well thought-out strategy, the development of two-way long-term relationships with influencers,…
If you’re in the technology industry, or any other industry for that matter, you know that thought leadership has long been an approach for companies to differentiate themselves from their competition. It’s a way to showcase your people and their collective ideas, so that customers have confidence that your products and services – backed by…
