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Chris Luxford

Change Agent and Senior Consultant at The ASPIRE! Group, LLC

Noosa, Australia

As an experienced management consultant focused on Go-To-Customer innovation and the evolving need to delight the customer, I have spent the past 25 years focused on developing strategy and operational methodologies and techniques to drive differentiation via innovation in business outcomes through technology enabled business process change.

With roles as an industry leading management consultant, product manager for a large multi-national technology vendor, and from 2004 - 2008 as the CEO of a $50M per annum System Integrator, I have experienced all elements of business management from operational, to strategic and can empathise with and work at any level within an organistion from the board to the guys and gals at the front line of customer interaction.

I love change and I love helping organisations change to create real innovation and differentiation and deliver their strategic goals. This love for change has seen me move back into management consulting with a dedicated focus on go-to-customer and management innovation as it is the ONLY real game changer with regards to meaningful differentiation !

Specialties: Management Innovation (Thought leadership, business models, partnering and collaboration models)

Experienced CEO

Go-to-customer innovation consultant

Business process consulting

Customer Experience Innovation and Contact centres

Available For: Advising, Consulting, Speaking
Travels From: Australia
Speaking Topics: B2B Growth, B2B Business Models, Complex Selling Strategies, Sales Executive Coaching

Speaking Fee $10,000

Chris Luxford Points
Academic 0
Author 13
Influencer 31
Speaker 0
Entrepreneur 0
Total 44

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Theatre: Global

Areas of Expertise

5G
Analytics
Big Data
Business Strategy
Change Management
Cloud
COVID19 31.74
CRM
Culture
Customer Experience
Customer Loyalty
Design Thinking
Digital Disruption
Digital Transformation
Ecosystems
Emerging Technology
Future of Work
Innovation 30.53
IoT
Leadership 30.37
Management 30.41
Risk Management
Sales 30.19
Marketing 30.17

Industry Experience

Federal & Public Sector
Financial Services & Banking
Healthcare
High Tech & Electronics
Professional Services
Telecommunications
Utilities

Publications

13 Article/Blogs
In a VUCA world all Leadership is Change Leadership
LinkedIn
March 14, 2022
In today's increasingly intense performance orientated organisations Leaders tend to vacillate between strategy and tactics. However, both share one thing in common...what made us successful won't make us successful.

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Tags: Innovation, Leadership, Marketing

B2B Sellers which Game Show are you Playing?
LinkedIn
January 30, 2022
Every B2B seller I've met loves winning like seagulls love chips. They'll fight hard to get the win.
Yet in my view all too often B2B sellers find themselves in a game show. So the question is which one?

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Tags: Leadership, Marketing, Sales

Tips on landing your next sales leadership role
LinkedIn
January 16, 2022
I often get asked by my clients all over the world for advice on updating their resume or how to excel in their next interview. More often than not these are for level up positions within their current company, occasionally for new positions in a new firm.

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Tags: Innovation, Management, Leadership

Revisiting this article of 1 year ago
LinkedIn
May 16, 2021
Nothing like some non-judgmental self-reflection

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Tags: Innovation, Management, Leadership

2020: How to reclaim your path to realising your desired results
LinkedIn
April 29, 2020
The rest of 2020 will be marked by our choices. How we choose to respond or react to the incredible 119 days that are the year to date. With 246 days to remake 2020 and launch us into 2021.

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Tags: Innovation, Management, Leadership

B2B Sellers – Have you had your COVID moment yet?
LinkedIn
April 06, 2020
Think about airlines, rental car companies, bricks and mortar retailers, and many other industries that rely on people being out and about in the community. These have all suffered instantly and massively.

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Tags: Innovation, Leadership, COVID19

B2B Sellers - The 7 Stages of a Pandemic and how to sell to your clients
LinkedIn
March 23, 2020
In my working lifetime there have been three major whole of world changing events. The 200's dot com bubble, the 2008 global financial crisis and now the COVID-19 Pandemic. (the 87 crash was while I was at school so while I recall it and was not working at the time).

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Tags: Innovation, Leadership, COVID19

COVID - B2B Sellers should be thanking Kevin Bacon
LinkedIn
March 20, 2020
7,394 days ago was the last time the world, as a whole collectively held it’s breath. Prior to this ominous date I was able to witness one of the most inspiring acts of common goal / greater good action I’d ever seen.

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Tags: Innovation, Management, Leadership

B2B Selling - How COVID will help reinvent the industry
LinkedIn
March 15, 2020
In 2001 Peter Drucker penned one of his last articles and thought pieces, as usual it was a masterpiece in foretelling and laying out a path that executives globally could embrace.

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Tags: Innovation, Leadership, COVID19

Model Monday - 9 Stage Business Case
LinkedIn
September 15, 2019
Yet 99% of B2B sales professionals, lead with offering (you know, our company is great, our product is great, it's better than theirs, theirs and theirs, we have this many customers) and persuade using logic and facts (we can save 10% of operating expense within 14 months, our TCO is lower than anyone else in the market, this will pay for itself in 17 seconds).

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Tags: Innovation, Management, Leadership

Model Monday - Why your approach to change is hurting not helping
LinkedIn
August 20, 2019
The 3rd Industrial Revolution was founded in the Information Age built upon rapid change in technology. This technology opened new ways for people to work. Businesses were able to expand and grow at rates never seen before.

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Tags: Innovation, Management, Leadership

Model Monday - The Success Loop
LinkedIn
August 11, 2019
“One of the problems when we try to change behavior of people is that there’s no one thing that causes behavior. Most of our behavior is caused by a thousand things. So if you spend your time saying, what’s the one thing I can do? What’s the magic lever I can turn and it will shift the whole organization over in one direction? Well that lever doesn’t exist because there are a million things that are all interplaying. So if you want to change a culture, what you have to do is try to change everything all at once.” David Brooks

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Tags: Innovation, Management

Why are most Unicorns B2C?
LinkedIn
August 04, 2019
As you explore the list there is one stark commonality. Most, not all, but most are B2C companies.

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Tags: Innovation, Management, Leadership

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