Recently, a dear friend shared their frustration with me after being bypassed for a role, not due to a lack of skill or an impressive 20-year career, but because their social media following didn't meet the expected threshold. It was a stark reminder of the complex interplay between our digital presence and our real-world expertise in today's landscape.

Balancing Digital Presence and Authentic Relationships

In this digital age, it's undeniable that an online presence holds value, whether it's for personal branding, networking, or sharing insights. My own journey has seen moments of joy from viral content, like my "Leadership lessons from a dog owner" article that went viral in Australia, showcasing the reach and impact digital platforms can offer.

However, it's essential to navigate this digital sphere without losing sight of the profound importance of genuine, human connections. The true measure of support isn't found in likes or follows but in the depth and quality of the relationships we nurture both online and offline.

The Dual Value of Connections

The insights from our research and best-selling book "You, Me, We" highlighted a poignant reality: many feel a sense of isolation within their professional circles, with 20% of leaders sharing they had no friends at work. No one they could turn to on the good days, or as importantly, on their toughest days. Underscoring the need for both a supportive network and meaningful one-to-one connections. This dual approach enriches our professional journey, offering both the breadth of reach that digital platforms provide and the depth of personal interactions that build trust and resilience.

Integrating Digital and Personal Networks

The key is to integrate our digital endeavors with our personal connections. Embracing social media as a tool for expansion while also investing in close, supportive relationships creates a robust network. This synergy between our online influence and our offline alliances ensures we're not just visible but also genuinely supported in our endeavors.

The fabric of strong teams and successful collaborations is woven from the threads of trust and mutual support. True success and fulfillment come from the depth and quality of our relationships, not just the breadth of our digital networks. Realizing that the most impactful connections are often already within our reach, it's about nurturing those relationships and being a steadfast ally to others. Remember, it is at the intersection of our of digital reach and human connection where the secret to success lies. 

By Morag Barrett

Keywords: Leadership