5 Best Practices for working with B2B Influencers and Thought Leaders
Influencer marketing has surged into a $24–$32+ billion global industry and is now a core, mainstream channel not only for consumer brands looking to tap into creator-led social commerce, but increasingly for B2B companies leveraging platforms like LinkedIn. However, the fake-follower crisis has evolved with AI and synthetic engagement, with global influencer marketing fraud now…
