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Tag Archives: Influencer Marketing Best Practices

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5 Ways for CMOs to Innovate B2B Influencer Marketing in 2020

Thought LeadershipBy Yessenia SembergmanJanuary 28, 2020

Influencer marketing is projected to be a $15B market by 2022 and is becoming a mainstream approach for companies in B2B. Here’s five ways CMOs can innovate their approach to maximize results as we enter the new decade. While many brands are underway with their B2B influencer marketing programs, one of the challenges is in…

5 Best Practices for working with B2B Influencers and Thought Leaders

Thought LeadershipBy adminAugust 23, 2019

Influencer marketing is projected to be a $10B market by 2020 and is becoming a mainstream approach not only for consumer brands looking to tap into the power of social media influencers, but for companies in the B2B space as well. In recent years, one of the key challenges with influencer marketing has been the…

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