Expert Panel: The Power of Storytelling in Content Marketing
Expert Circle UK
August 19, 2021
Storytelling as a way to connect with the brand, with the business or with the individual has been there for hundreds of years. However, only in the last decade marketing professionals have taken it to the next level. Teams of people are working on strategies finding ways to connect with clients and make them trust, believe in and become loyal to the brand using storytelling for content marketing as their go-to technique.
What story to tell? What is important to say? How to connect? Where to start? These were just a few from the long list of questions running through my head when I had my very first project on building a Recruitment Technology brand. Finding a tone of voice and correct narrative specific to the Recruitment Industry was a great challenge when I first started and it took months to get this going with confidence and bringing results. I will be honest, we are still working on it, perfecting our message, thinking of better ways to bring value to the industry and to the clients.
So here at Expert Circle, we thought why don`t we ask the experts for advice and to share their experience and knowledge in how to use storytelling for content marketing. We assembled a great collection of answers and we are delighted to share them with the world!
Tags: Marketing, Public Relations, Sales
Sell to the heart and brain will follow- How does storytelling help with winning clients?
July 27, 2021
One of the most powerful tools for creating emotions in your customers is storytelling. In an era of information overload, the only thing that truly sets you apart is your story.
Storytelling provides a human face to a brand and helps create an emotional relationship with it. Stories are powerful tools for attracting attention, and storytelling is a notable business skill, which enables you to interact with your customers on an emotional level, offering inspiration, motivation, as well as an opportunity to educate yourself. In addition, storytelling makes potential customers subconsciously choose products and services that tell such stories which fit their lives, dreams and wishes.
A story of how your brand came to life, your customer’s real stories, exciting stories in product development are more valuable than a well crafted advertisement.
But the story alone is not enough. It also needs to be told and shared
Tags: Marketing, Sales, Public Relations
Time To Thrive, Not Just survive
December 28, 2020
Tags: Leadership, Entrepreneurship, Health and Wellness
1 important thing that kills your Social Selling success
May 09, 2017
I’ve always been very impatient. I guess I’m far from being unique, as in the current world of instant gratification, we want everything and we want it super fast, preferably yesterday. We want overnight delivery, taxi arriving in 2 minutes, books downloaded to our Ipad in 1 click. We close the website that is loading too long (longer than a couple of seconds) and put things back on the shelf and leaving the shop if there is a queue at the cashier. With immediate gratification as a default response, it is getting harder and harder to be patient and think long-term. Whether we like it or not, a lot of good things take time. I took me 9 months of pregnancy, giving birth and 2 years of a daily 24/7 training with a personal very demanding teacher, to realize and embrace that as a positive thing and I’m finally (sort of) getting there. I have a feeling though, that I might have enrolled in a life-long course in patience. The most important thing that I have learned about patience is that you have to stop focusing so much on the end result and start enjoying the journey.
Tags: Social, Marketing, Entrepreneurship
Why I believe that Social Selling is like Dating?
April 03, 2017
It was the year 2003. I was working as an HR manager at a steel galvanizing plant. I had a position of a Sales manager to fill in. I had to find the candidate, who had excellent communication skills, loved challenges, was eager to learn and was hungry for success. I decided to hire a person I knew was perfect for the job... I decided to hire myself. I knew nothing about sales at this point, but when you are 23 such insignificant detail can hardly stop you. My first ever sales pitch must have been good enough, that the Ceo of the company decided to give me a chance. Despite zero experience in Sales, I became Top Seller in less than 3 months.
Tags: Social, HR, Entrepreneurship
Business, Life and the Universe, vol.4
Canadian isbn (May 19, 2021)
May 21, 2021
Business, Life and the Universe
The 100+ authors who have shared their messages and stories in this book have bared their souls, in hopes to inspire you to live the life you were destined and designed to live. The authors have been so generous with their wisdom and hearts and if you let it, this book has the power to transform your life.
This book is an inspirational, educational and motivational reading experience for the reader. The book is like TEDx meets Chicken Soup for the Soul.
Tags: Entrepreneurship, Health and Wellness, Leadership
The Brand Named You: 100 practical steps to create and develop your personal brand
The Estonian ISBN Agency
January 14, 2021
The Brand Named You will show you how to achieve your goals. Yes, in the world there are hundreds, if not thousands of books written about personal branding. However, despite the increasing popularity of personal branding, this book is the first one to actually offer you a very clear, thorough and hands-on tools and a step-by-step process for creating your personal brand and developing it. It is people who do business with each other, not companies. So, this book is meant primarily for people who want to grow the sales, profit and value of their company with the help of personal branding of themselves, their employees and the company’s CEO.A strong personal brand helps you to stand out and find customers in whatever field – be it the selling of training courses, business counselling, real estate, B2B sales and export, politics, cooking, personal training, beauty services, designing web pages, training dogs or something completely different that you want to focus on in the future.
Tags: Marketing, Entrepreneurship
The Brand Named You
Your BrandUp OÜ
May 29, 2020
The aim of this book is to help you think through and create your own ideal personal brand, and once that has been done, to also package it attractively and market it effectively.
It is people who do business with each other, not companies. So, this book is meant primarily for people who want to grow the sales, profit and value of their company with the help of personal branding of themselves, their employees and the company’s general manager.
A strong personal brand helps you to stand out and find customers in whatever field – be it the selling of training courses, business counselling, real estate, B2B sales and export, politics, cooking, personal training, beauty services, designing web pages, training dogs or something completely different that you want to focus on in the future.
Yes, in the world there are hundreds, if not thousands of books written on this topic. However, despite the increasing popularity of personal branding, this book is the first one to actually offer you a very clear, thorough and hands-on tools and a step-by-step process for creating your personal brand and developing it.
Tags: Marketing, Sales, Social
Learn the Key to Social Media for Medical Practices, with Olesija Saue
The FM Shift
July 14, 2021
Using social media for medical practices is one of the best ways for patients to build the know, like, and trust-factor and drive patients to your practice. Guest speaker Olesija Saue joins us to teach functional medicine practitioners creative strategies to build a strong brand and use social media to their advantage. She shares:
Why social media for medical practices is critical
How to build the know, like, and trust-factor
The importance of your ‘why’
What marketing strategies no longer work
What marketing strategies you should be using
Why Branding Matters
Olesija Saue is a leading expert on branding and social media marketing. With over 20 years of experience in leadership roles, Olesija has had her share of successes and failures. In 2008, Olesija was working in the steel industry in Estonia when the market crashed, leading her to find creative ways to market her business.
Everything Olesija teaches are strategies that she has researched and used for her own business as well as for her clients.
Now, on the latest episode of the FM Shift, Olesija is joining us to share how functional medicine practitioners can use social media marketing not just to grow their practices but how great marketing can build a strong connection to their patients.
Social Media for Medical Practices
As functional medicine practitioners, building our medical practices can be a challenge. But one way to help our business get attention is by using social media. But, social media, when not used properly can do more harm than good for any brand.
As we create content, it’s important to keep in mind that social media is a place where our audience wants to see real people, sharing their values. It’s not a place where people want to see a shiny corporate brand.
People react to people, so companies that make people feel connected do better in the long-run. On social media today, it’s all about getting people to know, like, and trust you. That know, like, and trust-factor comes from building a great brand that connects.
Stories People Want to Hear
People don’t want to hear about how amazing and awesome you are. In life, as well as in marketing, it’s easy to want to only talk about your successes. But there is research that proves audiences connect with brands faster when they hear the full story.
By sharing stories of struggle or failure, audiences can connect with the human side of your functional medical practice. When audiences feel your brand is human, they feel more connected and are able to trust that your brand has something special to offer.
What used to work in business doesn’t work anymore. People need a connection, and the more they connect with you the more they’re going to know, like, and trust you. Audiences want to know, like, and trust you before buying.
With social media, you really have to know yourself. You have to know your strengths, your weaknesses, your values, and most importantly your ‘why.’ When you know these four elements, you can build a brand that really speaks to your audience and sells your services almost without any sales tactics.
Tags: Entrepreneurship, Public Relations, Sales
Personal Branding and Social Selling - Strategy Discussion
Harbourtime Strategy Talks By Collin Harbour
March 09, 2021
Tags: Leadership, Marketing, Sales
nterview with Olesija Saue, who shares how she is able to help entrepreneurs harness the power of their story to create a powerful brand
February 16, 2021
Olesija Saue is a Personal Branding Strategist and Executive Coach. Olesija Saue is also a Social Media Strategist and Partner at Goal Social Media Marketing. Olesija Saue is a serial entrepreneur with 20+ years of experience in Sales and Marketing. As a former CEO of Forbes Estonia, she helped to bring the world's most trusted business media brand to the business audience in Baltics. Today she helps corporate clients as well as aspiring start-ups and small-to-medium sized businesses to stand out from the competition and achieve their business goals through the strategic use of social media and personal branding of the CEOs and employees. She is also helping with in-house brand ambassadors programs development & implementation as well as strategical usage of personal branding in corporate communication and employer branding. Olesija Saue is a co-author of a book on Personal Branding "The Brand Named You"(www.thebrandnamedyou.com) Olesija Saue holds an M.B.A in International business administration, she is AoEC Accredited Executive Coach and member of the International Coach Federation.
Tags: Marketing, Public Relations, Sales
Your Unique Sales Advantage that no one can copy
The Fearless and Successful Podcast by Dijana Llugolli
January 26, 2021
Tags: Marketing, Public Relations, Sales
Heels on fire: The Importance Of Creating A Personal Brand w/ Olesija Saue
Heels on fire
January 21, 2021
Olesija Saue is a Personal Branding Strategist and Executive Coach. Olesija Saue is also Social Media Strategist and Partner at Goal Social Media Marketing. Olesija Saue is a serial entrepreneur with 20+ years of experience in Sales and Marketing. As a former CEO of Forbes Estonia, she helped to bring the world's most trusted business media brand to the business audience in Baltics. Today she helps corporate clients as well as aspiring start-ups and small-to-medium sized businesses to stand out from the competition and achieve their business goals through the strategic use of social media and personal branding of the CEO's and employees. Olesija & I discuss why now, more than ever, it’s important to have a personal brand. You don’t need to be the next Oprah to have a great personal brand. It’s a matter of continually crafting and curating your online presence and most importantly, being yourself! Your honesty, transparency, and authenticity are what will differentiate you in the long-run. Connect with Olesija here: www.olesijasaue.com Ways To Connect With Me: Instagram: @twoweeknoticesociety https://www.instagram.com/twoweeknoticesociety/ Facebook: www.twoweeknoticesociety.com/community Website: www.twoweeknoticesociety.com
Tags: Leadership, Marketing, Sales
December 20, 2020
Tags: Business Strategy, Entrepreneurship, Public Relations