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Heidi Taylor

Managing Director at Heidi Taylor Marketing Ltd

London, United Kingdom

6427 Followers

Heidi Taylor has been a B2B marketer her entire career, spanning 25 years and multiple industries, from IT hardware and software, to telecommunications and professional services. She is a consultant, speaker and blogger with a passion for ensuring the next generation of marketers have the tools to achieve their goals and maximise their abilities in a rapidly changing business landscape. Her expertise is in strategy and planning, and in creating powerful multi-channel, multi-format marketing programmes and campaigns that help organisations engage meaningfully with their customers.

Heidi is the author of B2B Marketing Strategy – Differentiate, develop and deliver lasting customer engagement, published by Kogan Page.

She is a former double winner in the Chartered Institute of Marketing’s prestigious annual Marketing Excellence Awards – the coveted overall Marketer of the Year as well as the Professional Services Campaign of the Year – and is a member of the B2B Marketing Leaders Forum and the Business Marketing Collective, industry bodies driving the development of B2B marketing across the UK and Europe.

She contributes regularly to industry journals in print and online – including B2B Marketing magazine and the PSMG magazine – and comments on B2B marketing-related topics in her blog, on LinkedIn and on Twitter..

She also regularly speaks at marketing conferences and other events in the UK and internationally.
She has a BA in Fine Arts and an MBA in global marketing.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: London, United Kingdom

Heidi TaylorPoints
Academic0
Author127
Influencer64
Speaker0
Entrepreneur0
Total191

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Theatre: Global

Areas of Expertise

Leadership
Management
Marketing 37.26
Social
Innovation 30.11
CRM 30.68
Cybersecurity 30.11
Privacy 30.15

Industry Experience

Federal & Public Sector
Healthcare
High Tech & Electronics
Other
Professional Services
Telecommunications
Travel & Transportation

Publications

77 Article/Blogs
My final B2B marketing blog
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March 24, 2019
I’ve been blogging for over 5 years now, 5 years and 3 months to be precise. And, as I rapidly approach yet another milestone in my life, after an awful lot of soul-searching, I’ve decided to stop blogging about B2B marketing. So, this is my final blog. Photo by Heidi Taylor I’m taking some of

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Tags: Marketing

Don’t tell me what you do, show me how you think
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March 10, 2019
Are you a B2B marketing supplier, trying to sell me something? Because if you are, this is what I want: outcomes not outputs, and good people to think with. Photo by Aneta Pawlik on Unsplash Lately I’ve been bombarded by an awful lot of B2B marketing agencies and other B2B marketing suppliers tryi

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Tags: Marketing

What do I want in B2B marketing? Good people to think with
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March 10, 2019
Are you a B2B marketing supplier, trying to sell me something? Because if you are, this is what I want: outcomes not outputs, and good people to think with. Photo by Cristina Cerda on Unsplash Lately I’ve been bombarded by an awful lot of B2B marketing agencies and other B2B marketing suppliers tr

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The Case for Slow B2B Marketing
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February 24, 2019
A few years ago I attended a marketing conference and a presentation by Maria Burpee, who was a senior marketing director in a global B2B technology business at the time. She gave a presentation called ‘Slow B2B Marketing’ and this was my first introduction to what is now known more widely as th

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Tags: CRM, Marketing

Setting TOUGH B2B marketing objectives
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February 10, 2019
Were well into the month February of this new year and Ive (literally) begun to see the light at the end of this dark tunnel of winter. Theres noticeably more daylight as the weeks pass and, though not causal, Ive been shining a new light on the goals and objectives Ive set for myself

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Tags: Marketing

Martech is an enabler, not a strategy
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January 27, 2019
Photo by Ramón Salinero on Unsplash I received a very odd telephone call last week. Someone rang up and asked me if I was interested in marketing technology (Martech) as a strategy for my business. Awkward silence on my end as I tried to figure out who this person was and what they wanted. Turned o

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Tags: Innovation, Marketing

The value of vacations
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January 13, 2019
Photo by Heidi Taylor I’m just back from a 2-week holiday over the Christmas and New Year’s festive period. And, as I’ve done for many years, I completely disconnected from email and social media during my holiday. Even though I now work for myself and my time off is no longer paid, I still gi

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My B2B Marketing Christmas Wish-List: top tips for B2B marketers
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December 02, 2018
Ah, Christmas, that time of year when our Inboxes are flooded with Black Friday and Cyber Monday messages leading into Cyber Week and all those ‘can’t miss’ bargain deals. I’ve been a little startled by the extent and assertiveness of these campaigns this year. Is it just me or has this year

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Tags: Marketing

Note to younger self about a B2B marketing career
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November 18, 2018
What would I tell my younger self about a B2B marketing career? Photo by Kristen Sturdivant on Unsplash (edited) I’ve just returned from lecturing to a group of young MBA students at the University of Southern California, where my book – B2B Marketing Strategy: differentiate, develop and del

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B2B marketing as a career choice
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November 04, 2018
What would you say to room full of young MBA students about a B2B marketing career? Photo by Hello I’m Nik on Unsplash (edited) Out of the blue this past summer I was contacted by a professor and executive director at the University of Southern California (USC). They were adopting my book –

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Tags: Marketing

What can B2B marketing learn from B2C?
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October 21, 2018
Last month, on 27th September, I had the great privilege of giving a keynote presentation at the annual PM Forum Conference in London. This year the theme was ‘the bare necessities’ and – in an industry where it often seems that everything is changing – the focus was on what hasn’t cha

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Good revenue, bad revenue and lead gen in B2B marketing
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October 07, 2018
My last post introduced an 8-step framework with which to develop our marketing plans. In this last post of the series, I turn my attention to the 3rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation.  Photo by Patrick Hendry on Unsplash

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8 steps to a more effective B2B marketing plan
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September 23, 2018
In my last post, I explored the fundamental difference between marketing strategy and plans, and the essential questions we must ask as we develop our B2B marketing strategy. In this post, I delve deeper into the development of our marketing plans and introduce an 8-step framework that will help you

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Your B2B marketing plan is NOT marketing strategy
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September 09, 2018
Before I went off on my August holidays I explored in greater depth the first of my 3 enduring fallacies of B2B marketing – that over the past few years marketing has fundamentally changed. In this post I delve deeper into the 2nd of those 3 fallacies and focus on developing B2B marketing strategy

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True or False? B2B Marketing in Throes of Disruption
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August 05, 2018
Photo by Rost-9D on iStock Really? Just this past week I read yet one more article from yet another marketing expert claiming that marketing is in the process of disruption. ‘Disruption’ is another of those over-used words which is quickly becoming meaningless. Which is unfortunate; it

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Speaking Live at B2B Ignite 2018 – video
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July 29, 2018
There was such a buzz at this year’s B2B Ignite – the largest B2B marketing conference in the UK. On 10th July, over 1,200 B2B marketers filled London’s Business Design Centre for a day of networking, discussion, debate and illuminating presentations across 10 industry streams. Speaking li

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Beware of B2B marketing fake news
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July 22, 2018
Photo by Rhett Wesley on Unsplash In October of last year, the CNN news network in the US launched a new ad campaign. The 30-second advert shows an apple against a white backdrop with a simple voice-over: ‘This is an apple. Some people might try to tell you that it’s a banana. They might scream,

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How I overcome my fear of public speaking: 11 tips for that moment in the spotlight
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July 08, 2018
I’m speaking at a number of B2B marketing conferences over the next few months, including B2B Ignite this coming week. And, as is always the case with me, I’m starting to have more than a few sleepless nights. Photo by Molly Belle on Unsplash I’m not a ‘natural’ on stage. I’m one of thos

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3 enduring fallacies of B2B marketing
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June 24, 2018
I had never heard the term ‘fake news’ before 2 years ago. Yet at the end of 2017, the Collins English Dictionary named this term in its annual list of ‘Words of the Year’. They define it as: fake news (?fe?k ?nju?z) noun: false, often sensational, information disseminated under the guis

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Why Ask WHY in B2B Marketing?
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June 10, 2018
Why is the sky blue? Why is grass green? Why is the sun hot? Why is ice cold?  ‘Why?’ ‘Why??’ ‘WHY???’ Children have been bombarding adults with this question to the point of exasperation and often making us a little nuts in the process. I’ve read one study that says children ask on a

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Getting personal with our B2B Marketing after GDPR
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May 27, 2018
The long-anticipated GDPR legislation came into effect at the end of last week, and, as it’s been approaching, personalisation in B2B marketing has been getting more and more attention. Since my last post – where I asked if our B2B customers even want personalisation – I’ve been seeing an aw

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Tags: Cybersecurity, Marketing, Privacy

Do our B2B customers really want personalisation?
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May 13, 2018
I’m back from my B2B marketing mini-sabbatical! From dancing rays to diving with dolphins in Western Australia, the Red Centre, the Great Ocean Road and the wonderful cities of Sydney and Melbourne – and so much more – it’s been an incredible few months. Ningaloo Reef –

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My B2B Marketing Digital Detox
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February 25, 2018
Starting this week, I’m taking a mini-sabbatical from B2B marketing and I’m going travelling. © Photo by Dingzeyu Li on Unsplash Every decade – beyond my more usual travels – I celebrate that ‘zero’ birthday by going on an extra-special trip. I’ve been helicopter skiing in the rem

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B2B Marketing ROI: measure what matters
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February 11, 2018
Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing activities and we continue under increasing pressure to ‘prove’ our B2B marketing ROI (return-on-investment). Every day it seems like we have new tools and technology th

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Is B2B marketing lacking creativity?
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January 28, 2018
Is B2B marketing art or science? Should we focus on B2B marketing creativity or analytics? Incredibly, this debate is not new; it has been raging for more than 70 years, ever since Paul D Converse, an American economist and marketing professor at the University of Illinois, published a paper titled

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Being Different B2B Marketers
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January 14, 2018
In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing.  Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to

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B2B Marketers: What will you Do Differently in 2018?
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January 01, 2018
credit: phototechno on iStock In 2017 many of us in B2B marketing started to think differently about what we do. We began to question much of the hype that dominates our profession as well as many of the assumptions we accept without challenge. In doing so, we have begun to shift our perspective fro

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Thinking different about B2B Marketing Strategy
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December 10, 2017
©anyaivanova on iStock For those of you who follow me on social media, you’ll know that I advocate a return to marketing fundamentals with a focus on developing marketing strategy first, then the tactics that deliver that strategy. As we enter this holiday season and start looking forward to 2018

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How I got a publishing contract for my B2B Marketing book
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November 26, 2017
In just one week – on 3rd December – my book B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement will finally be released! In the publishing world, there is such a big gap between the final manuscript submission and the actual book release date that I haven’t

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Why ‘Content Marketing’ is still failing us in B2B
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November 12, 2017
In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing. Marketing begin

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All that glitters – B2B marketing’s obsession with the latest tools
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October 29, 2017
It’s autumn! That must mean we’ll soon be starting to see a trickle of what becomes a new year’s flood of marketing ‘top trends’ and ‘predictions’ for 2018, with the focus typically on an assortment of new tools, tactics and/or technology that every B2B marketer simply must have for th

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5 steps, questions and actions for thinking different in B2B marketing
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October 15, 2017
In my last post, I wrote about 3 fallacies that are currently dominating our thinking in B2B marketing. In fact, last year Adobe did a study where they found that an astonishing 76% of marketers feel that marketing has changed more in the past 2 years than in the previous 50. But wait a minute, chan

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The 3 fallacies of B2B marketing
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October 01, 2017
credit: HeidiTaylor Three fallacies continue to dominate B2B marketing thinking. These fallacies are hindering our ability as B2B marketers to create and execute marketing that matters to our customers and our businesses. And they are damaging us as a profession. Digital has forever and fundamentall

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Announcing my new book – B2B Marketing Strategy!
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September 15, 2017
I am incredibly proud to announce my new book, published by Kogan Page. B2B Marketing Strategy – differentiate, develop and deliver lasting customer engagement is available for pre-order now and will be released on 3rd December, just in time for Christmas! Writing this book has been an incredible

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5 things I learned from my month off social media
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September 03, 2017
September has come. The nights are noticeably cooler and each day is darkening that much earlier. Summer is over. Credit: Terry Rodham Which means I’m home from my summer holidays and my search for serendipity – back online, back blogging and engaging once more with my social media feeds. A

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In search of serendipity: why I’m signing off social media for the summer
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August 06, 2017
I don’t get paid holiday leave anymore. I work for myself and every day I don’t work I’m not earning. I don’t have a steady pay check and, having spent the bulk of my career in a corporate environment, that can be uncomfortable for me. So why am I taking almost the entire month of August off

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7 ways to find inspiration and beat blogger’s block
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July 23, 2017
Above my desk I have an original hand-painted Amish hex sign, a form of Pennsylvania Dutch folk art that decorates barns throughout the central and southeastern counties of the state. Although the origin and purpose of these signs is debated, the motifs used in various hex designs seem to have unive

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What’s the best B2B marketing advice you’ve ever received?
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July 09, 2017
In my last post, I wrote about the advice I’d give to those just starting out or in the early stages of a career in B2B marketing. In the weeks since, I’ve been thinking about the advice I’ve been given over the course of my own career and while there have been many bits of overall career advi

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Not just a job: 7 pieces of advice for career longevity in B2B marketing
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June 25, 2017
Along with Royal Ascot and Wimbledon, it’s that time of year when multitudes of would-be marketers are leaving school or graduating from universities with their pristine qualifications and degrees firmly in hand, dreaming of new careers in the marketing world. iStock: olm26250 But education doesn

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10 public speaking tips for the terrified
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June 11, 2017
Have you ever had to give a speech or a presentation in front of other people? Except for those who earn a living doing it, public speaking is not high on the development list for most people. Yet giving a speech or presentation in a public setting is something most of us will either want or have to

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Measure what matters in B2B marketing – 4 tips for creating meaningful metrics
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May 29, 2017
Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing activities and we have been under increasing pressure to ‘prove’ our marketing return-on-investment (ROI). credit: iStock olm26250 I’ve just seen the latest Hubspot 20

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Profit or purpose? What matters in B2B marketing?
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May 14, 2017
I’m a huge fan of Mark Ritson. For me, he’s an important (and irreverent) voice for anyone in marketing. His most recent Marketing Week article is once again a no-holds-barred commentary on the latest headline-grabbing marketing activity, this time the incredibly moving ‘Worlds Apart’ ad fro

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7 tips for becoming a more successful B2B marketer
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May 01, 2017
Last month I wrote about the 4 mental habits that we should be cultivating in our day-to-day working lives to help us to focus on what’s most important, instead of what’s simply urgent. I adapted the matrix in that post from Stephen Covey’s business management book ‘The 7 Habits of Highly Ef

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A bigger budget STILL won’t make you a better marketer
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April 16, 2017
But zero-based budgeting (ZBB) just might. Earlier this month I commented on a LinkedIn post about an article in Marketing Week titled ‘Unilever plots big cuts to marketing but says effectiveness is not at risk’. That comment has led to a lot of interest in a post I wrote a year ago about how ZB

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4 Mental habits of the best B2B marketers
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April 02, 2017
What makes a great marketer? Certainly, the technical marketing skills that we learn and hone throughout our careers are critical. And across our marketing organisations we have a lot of marketing people who have built their careers on being really fantastic project managers. In fact, marketing stra

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What kind of B2B marketing leader do you want to be?
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March 19, 2017
A large part of the responsibility of being a marketing leader is creating the right marketing culture and environment within the organisation as well as building the teams within that environment. This environment invariably has its foundation in the configuration of the marketing organisation, whi

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Do our marketing leaders need to be marketers?
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March 05, 2017
This past week I was asked a question that I’d never considered before: what did I think about non-marketing professionals leading the marketing function? My initial knee-jerk reaction was that marketing needs leaders who are marketers. I remember only too well working in organisations where marke

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What makes a B2B marketing leader?
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February 19, 2017
Our technical marketing skills will only get us so far. For many of us, that’s fine; we’ll certainly never get bored and if we keep on learning the new skills that new technology will invariably require, those skills will always be in demand. But if that’s all we want, then we have got to stop

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The Trouble with Tribbles in B2B Marketing
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February 05, 2017
In 1967, an early episode of the original Star Trek television series featured an adorably furry little creature called a Tribble that made a comforting cooing/purring sound when happy (and a horrifying shriek when upset!). One is brought aboard the Enterprise and before they know it, this Tribble h

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Should B2B marketing ‘own’ CX?
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January 22, 2017
As if we don’t already have enough to distract us, the latest bandwagon to roll through our B2B marketing universe is customer experience (CX). Driven by the attention that CX is garnering in the B2C marketing world, B2B marketers are enthusiastically signing up to ‘own’ CX within our organiza

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What will you do different in 2017?
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January 08, 2017
Welcome to 2017! It’s a new year, but no B2B marketing predictions from me. Because as we slowly ease or quickly dive into 2017, I’ve been reading so many marketing predictions for the upcoming year that frankly I’m tired of it. And year-on-year, not much seems to change. Sure, there’s n

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Committed to content marketing?
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December 18, 2016
Apparently not. Apparently here in the UK we B2B marketers are not committed enough to our content marketing… and that’s why it’s failing us. At least, that’s the conclusion of the CMI and its 2017 B2B Content Marketing Benchmarking Report (UK) which was launched on 7 December. Like its Nort

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Is content marketing failing us in B2B?
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December 04, 2016
I just read in detail the Content Marketing Institute (CMI) 2017 B2B Content Marketing Benchmarking Report (North America) which was published at the end of September. This latest report claims that, while last year content marketing was in a ‘trough of disillusionment’, the tide has turned. The

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May I have your attention please
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November 20, 2016
Are we marketing to goldfish? We’ve all heard that thanks to technology – mobile technology in particular – our attention span has fallen to 8.25 seconds, less than that of a goldfish, which is thought to be nine seconds. There even appears to be some science to prove it. But is this anoth

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Celebrating one year in business: 5 more lessons from my start-up year
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November 06, 2016
One year on from leaving the corporate world and starting my own business as a B2B marketing consultant, I’ve been looking back, celebrating my accomplishments and reflecting on all I’ve discovered about myself as well as about starting a business. In my last blog, I wrote about the first 5 of 1

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HeidiTaylor Marketing is one year old!
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October 23, 2016
I can hardly believe that an entire year has passed since I left the corporate world and started my own business. And it’s been an amazing year. I’m happier than I’ve ever been, every day doing work that I love, and incredibly, earning more while working less. But for most of my working life I

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PostScript: B2B marketing dances on
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October 12, 2016
I’m a bit obsessed with dance lately. And at the weekend I happened to see Darcey Bussell – former Royal Ballet prima ballerina (and Strictly Come Dancing judge) – on the Jonathan Ross Show. She was promoting an upcoming documentary she’s hosting on Dame Margot Fonteyn, the prima ballerina w

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If B2B Marketing did Strictly Come Dancing
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October 02, 2016
The surest sign of autumn for me is when my guilty pleasure (yes, I confess) once again appears on our Saturday night televisions here in the UK – the annual glitter-fest that is Strictly Come Dancing. Despite the strange mix of soap stars, news readers, athletes, and people I never heard of,

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5 reasons to attend a marketing conference this autumn
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September 11, 2016
“September has come, it is hers Whose vitality leaps in the autumn, Whose nature prefers Trees without leaves and a fire in the fireplace….” -Louis MacNiece I’ve always loved the autumn. I grew up in New England and autumn in New England is a riot of colour and scents and sensations. From th

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No Phone, no WiFi, no B2B Marketing
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August 29, 2016
A lot has changed for me in the years since I began taking extended summer holidays. Leaving the corporate world last year, starting my own business and working for myself means no more paid holiday time; when I’m not working I’m not earning.  So, continuing to take almost the entire month of A

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Am I anti-social or do I just need a break?
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August 11, 2016
Back in August 2014, I took almost the entire month off for my summer holiday.  At the time I had been blogging and actively using social media for about a year and I really wrestled with how much social media activity I should engage in during my holidays, or if I should do any at all. I’ve alwa

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3 reasons why an MBA is important for B2B marketers
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July 31, 2016
Marketing is what marketers do. (Don O’Sullivan) We do what we know and learn. (Jordan Nikolovski) In my last post I argued that B2B marketers don’t always have the qualifications necessary to become great marketers. That instead of formal training in the discipline of marketing we rely on the t

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Are you qualified for B2B marketing?
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July 17, 2016
This past week Mark Ritson wrote yet another insightful Marketing Week article: ‘…shouldn’t an expert in marketing be trained in marketing?’. His premise is that the new breed of marketers – and particularly the ‘experts’ guiding them – are big on tactics and light on marketing funda

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B2B marketing lessons from Brexit
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July 03, 2016
A few days after the EU referendum in the UK, I was in a taxi on my way to the airport. And as with every conversation over the past week, the cabbie and I talked about the vote and its aftermath. The cabbie told me that he had voted Leave, but would have been happy enough to remain as part […

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Is B2B marketing finally having its lightbulb moment?
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June 19, 2016
B2B Marketing in association with Circle Research have just released their High Performance B2B Marketing benchmarking report. The report found that 94 % of B2B marketers surveyed felt there are four key elements vital to marketing success – brand, strategy, customers and measurement. The evidence

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What’s your marketing strategy?
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June 05, 2016
Marketers love words and phrases that sound important and weighty. The latest seems to be the propensity for marketers to talk about their ‘strategic marketing plans’. Because we all want to ‘do’ strategy and appear ‘strategic’. But a ‘strategic plan’ implies that there is an overall

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After strategy comes the plan: an 8 step marketing framework for B2B
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May 22, 2016
Marketing strategy and planning are irrevocably intertwined. The most brilliant strategy is worthless without the ability to execute. And without strategy, tactics are just a whole lot of useless noise. “A goal without a plan is just a wish.”  ? Antoine de Saint-Exupéry But I suspect that m

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What I learned from Mark Ritson at Marketing Week Live
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May 08, 2016
I continue to believe B2B marketers can and must learn from the B2C world. So, as I have done for many years, I attended Marketing Week Live at the end of April. While the entire event was useful and interesting – from the quality of the exhibition through the variety of topics under discussion on

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B2B marketing according to Shakespeare
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April 24, 2016
Much ado about Shakespeare this past week, as we celebrated the 400th anniversary of his death on April 23 in 1616. And while life today is certainly very different than it was in Elizabethan times, Shakespeare introduced thousands of words into the English language and coined phrases that are still

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Why is strategy so hard for B2B marketing?
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April 10, 2016
I’m not saying it’s simple, because it isn’t. But my blog post last month on the difference between marketing strategy and plans has been generating a lot of discussion amongst my peers and networks. Because invariably B2B marketing keeps getting stuck in tactical execution. 3 big obstacles we

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A bigger budget won’t make you a better marketer
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March 28, 2016
But zero-based budgeting just might. Last month I was astounded to read an article titled ‘How to secure more budget for marketing’. It apparently came off the back of some research that found lack of marketing budget is the most significant barrier to success facing almost half of marketers. Bu

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A Marketing Plan is not Marketing Strategy
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March 13, 2016
Do we really understand the difference between strategy and plans in B2B? I ask the question because lately I’ve been listening to a lot of marketers use the two interchangeably and incorrectly.   Part of the problem may, in fact, be in the definition of the words themselves. Much to my surprise,

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Who am I? The brand conundrum in B2B
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February 28, 2016
How many of us can clearly and concisely articulate our organisation’s brand or purpose? Sure, we can point to the expression of our visual identity –logo, colour palettes, strapline. But what about the psychological and emotional aspects of our brands – all those perceptions and associations

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Embedding social in B2B
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February 15, 2016
Our world is a fundamentally social place. And if we are to truly embrace the customer in B2B, we must become social businesses. I’m not just talking about social media here. Ever since we lived in caves, we’ve come together in social groups to live our lives, to collaborate, and to share. As hu

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Do words matter? Client v Customer in professional services
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January 31, 2016
There’s a lot of talk about customer-focus, customer-centricity, customer engagement and customer experience these days. But I’ve found that many of us – and not just in marketing – don’t understand what this truly means; we are still too focussed on what we do – our products and ser

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2016 is the year of …[fill in the blank]… for B2B marketing
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January 18, 2016
December and January are always the months when we see a flood of marketing ‘top trends’ and ‘predictions’ for the year ahead and this year has been no different. While I’ve read a lot of really interesting articles, I’ve actually been a bit disappointed and even deflated by what I’ve

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My marketing resolution for 2016: network, network, network
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January 03, 2016
Happy New Year! It’s that time of year again… I’m just about to go back to work after my holidays and I’ve been thinking about some things I want to focus on over this next year. At the B2B Marketing Leaders Forum last autumn there was a presentation by Yetunde Hoffman, a lea

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1 Book
B2B Marketing Strategy - differentiate, develop and deliver lasting customer engagement
Kogan Page
December 17, 2017
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become ‘digital’, B2B marketers have become consumed by the marketing activity itself – the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans.

Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, it changes the perspective of B2B marketers by taking the unique approach of confronting and refuting many of the fallacies that are dominating the current state of B2B marketing. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

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Tags: Marketing

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B2B Marketing for the social era

Location: London, United Kingdom and Vir    Date Available: October 01st, 2018    Fees: Varying dependent upon service

Submission Date: September 06th, 2018    Service Type: Service Offered

HeidiTaylor is a boutique marketing consultancy, working with professional services and other B2B organisations to develop strategic marketing approaches and integrated marketing programmes that engage customers in new ways, creating impact and differentiation.

Services overview:
Developing marketing strategy
Developing marketing plans
Content programme development
Programme and campaign development
Developing thought leaders and insight programmes
Personal branding and developing social presence
Individual & team capability-building through workshops or 1-to-1
Managing and oversight of 3rd party relationships
Conference speaking
In-house speaking

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Heidi Taylor