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Nominated for India 5000 startup Award
India 5000
February 01, 2020
ASNK Advertising Pvt Ltd providing Branding, Marketing and sales solutions founded by Avdhesh kumbhar was nominated for India 500 start up Award 2020 for quality excellence.
Outsourcing SEO Solutions
Website Informer
September 12, 2010
Founded in 2007, Outsourcing SEO solutions is an company based in India which provides dedicated search engine optimization services to companies across the Globe.
Founded in 2009, SEOGURU is an digital marketing and SEO company based in UK in partnership with David brett, please reach me at avi@seoguru.co.uk for anything related to SEOGURU.
Daily Positive Inspiration
Facebook
March 03, 2020
Founded in March 2020, Daily Positive Inspiration quotes is dedicated to inspiring and uplifting individuals, startups and entrepreneurs to achieve their dreams with daily dose of inspiration.
www.caribbeantraveltales.com one of website founded by Avdhesh kumbhar is one of the top 30 blogs to follow for the Caribbean Region and an upcoming Caribbean fun mini magazine and Shopping portal
Creativity and Implementing Ideas
Smashwords
December 10, 2020
This book will help you on how you can generate ideas, manage your creatives and self improvement to make decisions, manage stress, solve problems and become more better.
Your titles, positions and rankings never matter
Twitter
September 26, 2020
Your titles, positions and rankings never mattered and will never matter for you to achieve your dreams. Just believe and keep going because beautiful journeys of growth are never destined.
How to Motivate and Inspire through StoryTelling?
Thinkers360
December 19, 2020
Stories must carry a level of inspiration and motivation and there’s no easier way to do that than by making it personal.
Here's you explain why your course or company was established, the motivation behind creating your course or company and outlining the goals and missions of your Brand.
keeping your audience in mind when creating stories and making them feel on a journey with you is the need of the moment now.
For example, if you are selling Transformational course designed to help people to get better at speaking or overcoming their fears, the story should begin by outlining your own personal journey and transformation.
Never forget you are the best testimonial and case study to offer, make sure you make a personal touch.
You will need to emphasize how your transformational program will produce the results your audience is looking for. It’s one thing that you could accomplish your speaking or overcoming fear goals, but how can others be sure they can follow your lead?
This is where personal storytelling becomes a critical component to successfully connecting with your audience on a deep level. It’s when you get the opportunity to show them what’s possible and how by purchasing your course they too will be able to reach their goals.
The more personalized your storytelling is, the more effective it will be. Testimonials are a powerful weapon for Businesses but when you begin by sharing your own personal story with your audience, you’ll be able to create an unforgettable storytelling campaigns that will motivate and inspire your audience.
How to Transform Stories that sell
Thinkers360
December 04, 2020
Every story has 3 main parts:
The beginning, the middle and of course, the end. When using storytelling to further your outreach, your story needs to cover all the bases, which means you’ll begin by:
Step 1: Setting the Stage
In the first part of your storytelling campaign, you’re essentially laying the foundation for your story arc. You’re setting the scene.
In phase 1, you’re outlining the conflicts that your audience is suffering with. In other words, you’re acknowledging the problems that they need help with and clarifying your brand message to demonstrate you understand your market and what they’re struggling with.
This is an important step because it will set the tone for your entire campaign and help connect your brand with its audience.
Step 2: Providing a Solution
In the second part of your storytelling campaign, you’re offering your audience with a solution to the problems outlined in step one.
You’re connecting with your market by being personal, engaging them directly with your content and demonstrating to them that you understand what they need and can give it to them.
Step 3: Call to Action
At the end of every great romance book, the hero and heroine ride off in the sunset, finally at the point of finding their happily ever after. In market-based storytelling, you’re prompting your customers to click that buy button, subscribe to your channel, or follow your brand so they can achieve that same happily ever after.
This is the point where they need to make a decision to move forward, to set themselves on the path towards reaching their goals with your help and guidance.
The anatomy of every successful stories always includes these three crucial steps. Launching a storytelling campaign with hard-sell or an aggressive approach that bypasses step one and two will result in turning away many customers who would otherwise fall in love with your brand.
You need to romance them throughout your campaigns. This begins by explaining that you understand their issues, providing a solution to that conflict, and then prompting them to take action so they can experience the rewards.
The Art of StoryTelling
Thinkers360
December 02, 2020
Content marketing is when you figure out ways to utilize and repurpose content so that it is seen by a larger audience. Storytelling and content marketing go hand-in-hand.
With storytelling, you can design a highly-engaged marketing campaign that carries a strong focus. You’ll use storytelling to give people the information they want to hear to make the decision to follow your brand, purchase your products or connect with your platform.
Thankfully, there’s an easy structure to a creating a compelling storyline for your marketing campaign and it begins with utilizing a variety of delivery methods, including:
Visual and Content-Based:
Visual storytelling would include things like videos, presentations, Webinars or perhaps a series of episodes that bring your viewers on a journey.
Content based would include everything else, such as articles, blog posts, sales pages and so on.
It’s important to combine both storytelling methods into your marketing campaigns so you’re able to reach a broader audience. Some people prefer to watch video; others absorb information better in text form.
The anatomy of a successful storytelling campaign will also include a specific series of questions and answers. We’ll dive deeper into this in the next chapter, but for now, here’s a quick overview of what you need to consider when designing your storytelling campaign.
Questions from your Audience:
This isn’t where you poll your market for their most burning questions, though that can be an effective strategy in coming up with a storyline that connects with your core audience. But another way to address questions without surveying your market begins with the questions you had when you first ventured in your niche.
Look at what questions your customers are already asking? What answers your competitors are providing? And how best to connect with your audience using language they best understand.
Establishing a Timeline:
This is where you draft your story arc around a marketing campaign. This story will tell your audience how you got from point A to B, why you created your brand (services/products), and how it exists to serve them.
It gives your story purpose and helps you stay aligned with your goals while remaining consistent with your campaigns. Laying the groundwork for a storytelling timeline is also important so that you’re able to
Personalization:
Your story needs to connect with your core audience and you do this by making it all about them. Rather than creating a generic storyline that simply highlights your brand, you need to embrace your audience by fostering a mindset that you understand what they need, desire and fear.
And finally,
Adaptation:
One story doesn’t fit all marketing channels, so you need to make sure you create stories that align with the platforms you use.
For example, if you plan to utilize social media, you’ll want to begin by uncovering key themes, trends and in-demand topics within those channels and then create a storyline around what has proven to be effective.
Facebook marketing is different than Instagram marketing and they cater to very specific audiences so you’ll want customize your storyline to better fit those viewers.
Instead of going straight for the sale, you need to think about how people communicate on those platforms, how they recommend products and services and how the market responds to different ad styles. Then you can create your own storytelling campaign so that it aligns with those networks.
Benefits of Modern Marketing
Thinkers360
November 14, 2020
Without a doubt, there are many benefits to be gained from applying modern marketing to any company, the number one being to meet any company’s main objective, which is to make a profit. This profit, of course, comes from the ability to sell products.
Apart from this obvious benefit, there are a few more that can be seen:
1) It provides employment opportunities. As the scope of marketing expands, with it comes to the need for specialists who can assist in providing the expertise needed in a particular area. The CEO cannot do everything, and it is necessary that staff be employed to fill these gaps accordingly.
2) Companies have to pay attention to the quality of their product. In the face of modern marketing where consumers now have a variety of offerings of similar products, a company has to ensure that the quality of their offering stands out and that it will be the first choice for customers.
3) It prevents waste. When a company knows the specific product needed, it lessens the chances of them producing something that will be underutilized. This, in turn, reduces the waste of time and resources in production in the first place.
4) It encourages creativity in product design. As times change, things evolve. The pace is relatively rapid as technology advances. A company that is on the cutting edge is often defined by its creativity and innovation in its approach to product design. This innovation and creativity, however, must be driven by market research.
There are many more benefits to be experienced from Modern Marketing, but this is simply the tip of the iceberg.
What is Modern Marketing?
Thinkers360
October 27, 2020
To understand what modern marketing is, it is necessary first of all to define marketing.
From a traditional standpoint, marketing can be said to be the strategies employed by a company to get potential customers to know what goods and/or services are offered by the company. So companies would have their product and then figure out how to get that product into the marketplace. Marketing became even more crucial as more and more companies were created offering similar products. The strategies had to get even more creative, and sometimes companies resorted to price cuts or other incentives to get the product into the hands of the customer. But with that being said, it must be pointed out that the bottom line was usually that the company had a product that needed to be sold. The task of marketing was relegated to a marketing and, by extension, sales department and proved to be entirely one dimensional in its approach.
Now with modern marketing, the focus had shifted from the company being the first point of importance and placed that emphasis on the customer as the most crucial factor in the equation. In other words, the company no longer thinks about creating a product and seeking customers buy-in. Still, the company now does its research to ascertain what it is that the customers may want and then provides that particular product in line with customer’s needs, which guarantees sales. It does not stop there but goes on to build customer relationships by ensuring that the company remains in constant communication with the customer through every possible avenue of interaction, especially on digital platforms. Also, it no longer the task of the marketing and sales department to get the product out to the customer, but almost every area in a company now had to be involved in modern marketing as it has a multi-dimensional approach.
So, if you were to define Modern Marketing in the most real sense of the term, it could be described as a company’s decision to employ market research, traditional promotional platforms as well as technologically advanced platforms to inform them of customer needs and ensure that they produce a product which meets those needs.
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