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Avdhesh Kumbhar

Director Marketing Advertising & Communications at ASNK Advertising

Ahmedabad, India

Branding, Marketing and sales strategist.

Available For: Advising, Consulting, Influencing, Speaking
Travels From: Ahmedabad
Speaking Topics: Digital, Marketing, Branding, Remote, Sales

Avdhesh Kumbhar Points
Academic 0
Author 407
Influencer 53
Speaker 0
Entrepreneur 410
Total 870

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Digital Branding & Marketing
Media Experience: 20
Last Media Training: 11/01/2022
Last Media Interview: 03/15/2021

Areas of Expertise

AI
AR/VR
Business Continuity
Business Strategy 32.86
Customer Experience 30.92
Customer Loyalty
Design Thinking
Digital Transformation 32.48
Entrepreneurship 32.61
Innovation
Leadership 33.11
Marketing 66.26
Public Relations 70.24
Sales 84.59
Social 55.96
Startups 60.57
Health and Wellness 30.96
Analytics 32.17
Ecosystems 30.21
Data Center 30.43
Emerging Technology 31.24
Digital Disruption

Industry Experience

Consumer Products
Financial Services & Banking
Healthcare
Higher Education & Research
Hospitality
Insurance
Manufacturing
Media
Other
Pharmaceuticals
Professional Services
Retail
Telecommunications
Travel & Transportation

Exclusive Content    Join Avdhesh Kumbhar's VIP Club

Publications

42 Article/Blogs
Seo agency in Uk
Medium
May 22, 2020
Seo agency in uk

See publication

Tags: Marketing, Entrepreneurship, Sales

Top Things to do on a Caribbean Vacation
Caribbean Travel Tales
March 12, 2020
Know the top 12 Caribbean Islands, Top things to do, not just Sand and sea!

See publication

Tags: Social, Marketing, Sales

Nominated for India 5000 startup Award
India 5000
February 01, 2020
ASNK Advertising Pvt Ltd providing Branding, Marketing and sales solutions founded by Avdhesh kumbhar was nominated for India 500 start up Award 2020 for quality excellence.

See publication

Tags: Marketing, Startups

Destination wedding in Caribbean
Bahama Beach Club
November 14, 2019
This ia an article promoting destination weddings in the Caribbean.

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Tags: Startups, Marketing

A Day trip to New PlyMouth
Bahama Beach Club
October 24, 2019
This is an article promoting day trips to new plymouth in Abaco, bahamas

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Tags: Startups, Marketing, Sales

Christmas Vacation In Treasure Cay, Bahamas
Bahama Beach Club
October 24, 2019
This is an article promoting destination Treasure cay in Bahamas for Christmas Vacation

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Tags: Startups, Marketing, Sales

Review of Bahama Beach Club resort
Caribbean Travel Tales
May 31, 2019
Promoting top rated Bahamas resorts located on top 10 beaches in world rated by National Geographic.

See publication

Tags: Startups, Marketing, Public Relations

Top 5 Caribbean Islands for fun filled family vacation
Caribbean Travel Tales
May 28, 2019
Promoting top 5 Caribbean Islands for vacation for family vacations.

See publication

Tags: Startups, Marketing, Public Relations

Why you should get married in Bahamas
Caribbean Travel Tales
March 29, 2019
Promoting Bahamas Islands for weddings.

See publication

Tags: Startups, Marketing, Public Relations

Caribbean Islands for families and couples vacations
Caribbean Travel Tales
March 29, 2019
Promoting Caribbean Islands for families and couples vacations

See publication

Tags: Startups, Marketing, Public Relations

Best Bahamas resorts for family vacation
Caribbean Travel Tales
March 29, 2019
Promoting Bahamas resorts for family vacations

See publication

Tags: Startups, Marketing, Public Relations

Destination weddings in Bahamas
Caribbean Travel Tales
March 28, 2019
Bahamas attracting more couples for destination weddings

See publication

Tags: Startups, Marketing

Vacation resorts in the caribbean
Caribbean Travel Tales
March 28, 2019
Promoting vacation resorts in the Caribbean

See publication

Tags: Marketing, Sales, Startups

Best luxury hotels in Bahamas
Caribbean Travel Tales
March 11, 2019
Promoting best luxury hotels in Bahamas

See publication

Tags: Marketing, Sales, Startups

Caribbean wedding planners
Caribbean Travel Tales
March 11, 2019
Promoting Caribbean wedding planners

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Tags: Marketing, Sales, Startups

Top 5 things to do on Caribbean vacation
Caribbean Travel Tales
February 02, 2019
Promoting top 5 things to do on Çaribbean vacation

See publication

Tags: Marketing, Sales, Startups

Caribbean Travel Tales
Feedspot
February 01, 2019
Top Caribbean Blogs to follow

See publication

Tags: Startups

Island hopping to Hopetown
Bahama Beach Club
October 31, 2018
Marketing and promoting Island Hopping tours to Hopetown, Abaco Islands, Bahamas.

See publication

Tags: Marketing, Sales, Startups

Top 5 resorts for couples vacation
SooperArticles
October 22, 2018
This article was prepared promoting the top 5 top resorts for couples in the Caribbean

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Tags: Business Strategy, Digital Transformation, Marketing

Visit Swimming Pigs of Abaco
Bahama Beach Club
October 10, 2018
Marketing and promoting the swimming pigs of the Abaco islands, their history and benefits!

See publication

Tags: Marketing, Sales, Startups

Caribbean Travel Tales Magazine
Bahamas.com
February 03, 2018
Bahamas Specialist

See publication

Tags: Startups

Resort Content featured in Ait currents Magazine
Medium
December 31, 2015
Resort promotion Content featured in Air currents Magazine

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Tags: Marketing, Sales, Social

Discover one of the hidden gems of the Bahamas
Medium
December 30, 2015
Content promoting luxury resort in the Bahamas.

See publication

Tags: Marketing, Sales, Social

Top 10 Beaches for weddings
Medium
December 28, 2015
Promoting top 10 rated beach in world for weddings

See publication

Tags: Marketing, Sales, Social

Spend holidays in your own private villa
Medium
December 28, 2015
Promoting Bahamas vacation rental.

See publication

Tags: Marketing, Sales, Social

Medical-Pot Appeal Highlights Unappealing Process
Medium
December 22, 2015
Medical-Pot Appeal Highlights Unappealing Process

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Tags: Health and Wellness, Marketing, Sales

Abaco Nature in all its bounty
Medium
December 20, 2015
Promoting Abaco Islands for tourism

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Tags: Marketing, Sales, Social

Bahamas Sun N Fun for Christmas
Medium
December 18, 2015
Promoting Bahamas Islands for Christmas

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Tags: Marketing, Sales, Social

Enjoy the Bliss, Live the life in Bahamas
Medium
December 09, 2015
Promoting the Bahamas Islands

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Tags: Digital Transformation, Entrepreneurship, Social

Destination Caribbean weddings
Medium
December 06, 2015
Promoting destination caribbean weddings

See publication

Tags: Digital Transformation, Entrepreneurship, Social

Proposals for dream caribbean weddings
Medium
December 01, 2015
Proposals for dream caribbean weddings

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Tags: Digital Transformation, Entrepreneurship, Social

A blissful holiday to the Bahamas is waiting for you
Medium
November 29, 2015
A blissful holiday to the Bahamas is waiting for you!

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Tags: Digital Transformation, Entrepreneurship, Social

Overview of Bahamas Top Vacation resorts
Medium
October 26, 2015

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Tags: Digital Transformation, Entrepreneurship, Social

Experience the Mafic of the Bahamas
Medium
October 23, 2015
Complete information about the Bahamas promoting the islands.

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Tags: Marketing

Best Among Abaco Resorts
Medium
October 23, 2015
Promoting Bahama Beach Club resort located in Abaco Islands, Bahamas.

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Tags: Marketing, Sales, Startups

The Islands of the Bahamas
Medium
October 22, 2015
The Islands of the Bahamas for unique experience

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Tags: Marketing, Sales, Startups

Vacation and weddings destination
Medium
October 19, 2015
Vacation and weddings destination

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Tags: Marketing, Sales, Startups

Holiday, Its a Holiday, Everyone loves Holiday
Medium
October 14, 2015
Promoting Holidays and Festivals of the Bahamas.

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Tags: Marketing, Sales, Startups

Play Casino Games Club
Play Casino Games Club
April 01, 2010
Play Casino Games Club is an Gambling Portal Webmasters Association recognised Casino, Poker and Gambling promotions website

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Tags: Marketing, Public Relations, Startups

Search engine marketing comes from ages
Editorial today
January 12, 2010
Search engine marketing comes from ages!

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Tags: Digital Transformation, Ecosystems, Marketing

Miss universe beauties find fun in the sun
Prlog
April 17, 2009
Promoting Miss universe contestants 2009

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Tags: Marketing, Sales, Social

Bahamas vacation packages
Ezine Articles
June 12, 2008
Promoting Bahamas vacation packages

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Tags: Marketing, Sales, Social

5 Books
A to Z - Modern social Media Marketing
Amazon
December 11, 2020
Learn A to Z on Modern social Media Marketing take your Business or personal brand at the next level

Paperback is available at Amazon

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Tags: Social, Public Relations

Branding secrets
Amazon
December 08, 2020
Step by step guide to branding strategies and secrets to increase your Business or Personal Brand visibility.

The Paperback version is available on Amazon.

See publication

Tags: Startups, Marketing, Sales

Modern Internet Marketing Strategies
Amazon
December 05, 2020
This Book will take you from zero knowledge about the economy of the web, SEO, internet marketing and speed you up.

You will also learn about design skills, web development, videography & more...

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Tags: Digital Transformation, Startups, Marketing

Influencer Marketing
Amazon
December 01, 2020
Step by step guide to influencer marketing success.

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Tags: Digital Transformation, Social, Marketing

Living Life Positively
Amazon
December 01, 2020
Living Life Positively is available as Paperback on Amazom

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Tags: Leadership, Marketing, Sales

2 Corporate Partners
Digital Career Accelerator
Caribbean Travel Tales
August 27, 2020
Caribbean Travel Tales is an top partner alongside Google, Amazon etc of Global Startup Ecosystem for their Global Digital Career Accelerator Sep 2020

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Tags: Digital Transformation, Leadership, Marketing

Caribbean Future Summit
Caribbean Travel Tales
July 14, 2020
Caribbean Travel Tales was an ecosystem partner of Global Startup Ecosystem for Caribbean Future Summit

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Tags: Leadership

6 eBooks
Guru Guides in Corporate Jungle
Amazon
December 09, 2020
Guru Guides in Corporate Jungle

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Tags: Social, Leadership

Social Media Marketing
Amazon
December 09, 2020
Complete social media marketing guide...

See publication

Tags: Digital Transformation, Social, Marketing

Business Branding Secrets
Amazon
December 05, 2020
Learn on how to Branding your Business and the benefits...

See publication

Tags: Digital Transformation, Marketing, Public Relations

Weight Loss Management Tips
Amazon
December 05, 2020
Details tips on weight Loss Management and more..



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Tags: Health and Wellness

Living Life Positively
Amazon
December 01, 2020
Tips on living life positively

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Tags: Leadership, Marketing, Sales

Modern Marketing
Amazon
October 12, 2020
This book of mine covers the basics of modern marketing and is published on Amazon, the next version will be very very advanced.

See publication

Tags: Marketing, Sales

1 Entrepreneur in Residence
Marketing Specialist
Bahama Beach Club
August 12, 2009
Providing complete online marketing solutions from SEO, social media, content, Branding, storytelling and much more...

See publication

Tags: Business Strategy, Digital Transformation, Marketing

2 Executives
Certificate of Excellence
TripAdvisor
May 31, 2019
Earned TripAdvisor certificate of Excellence with team

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Tags: Marketing, Sales, Startups

Bahama Beach Club
Newswire
February 18, 2012
Bahama Beach Club

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Tags: Marketing, Sales, Startups

7 Founders
Founder of Track Your Visitor
IndiaMart
March 29, 2020
Founded in 2006 Track your visitor provides website visitor tracking statistics and analytics services like online and email reporting, search engine traffic measurement,cpc, ppc, advertising campaign management, keyword analysis etc.

See publication

Tags: Analytics, Marketing, Public Relations

ASNK Advertising Pvt Ltd
ASNK Advertising
February 22, 2019
ASNK Advertising Pvt LTD specializes in providing branding,marketing and sales solutions!

See publication

Tags: Marketing, Public Relations, Startups

Founder of Caribbean Travel Tales
Caribbean Travel tales
February 01, 2019
Founded in 2019 Caribbean Travel Tales is an Digital Fun Travel Magazine and Shopping Portal.

See publication

Tags: Marketing, Public Relations

Outsourcing SEO Solutions
Website Informer
September 12, 2010
Founded in 2007, Outsourcing SEO solutions is an company based in India which provides dedicated search engine optimization services to companies across the Globe.

See publication

Tags: Entrepreneurship

Founder of PlayCasinoGamesClub
GPWA
July 29, 2010
Founded in 2010 PlayCasinoGamesClub is an online gaming portal recognised by Gambling Portal Webmasters Association and published in GPWA times.

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Tags: Marketing

SEOGuru
SEOGURU
October 22, 2009
Founded in 2009, SEOGURU is an digital marketing and SEO company based in UK in partnership with David brett, please reach me at avi@seoguru.co.uk for anything related to SEOGURU.

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Tags: Marketing, Sales, Startups

Founder of AD Technologies
Crowdreviews
January 12, 2008
Founded in 2008 AD Technologies provides SEO (search engine optimization), search engine marketing and pay per click PPC management services.

See publication

Tags: Marketing, Public Relations, Startups

5 Groups
Daily Positive Inspiration
Facebook
March 03, 2020
Founded in March 2020, Daily Positive Inspiration quotes is dedicated to inspiring and uplifting individuals, startups and entrepreneurs to achieve their dreams with daily dose of inspiration.

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Tags: Entrepreneurship, Leadership, Startups

ShopfestGlobal
Facebook
October 28, 2019
Shopfest Global is dedicated to shopping products online from all the countries.

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Tags: Business Strategy, Digital Transformation, Marketing

Founder of ASNK Advertising Social Media Services
99Corporates
February 22, 2019
Founded in 2019 ASNK Social media is part of ASNK Group and provices complete social media marketing and management services.

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Tags: Marketing, Public Relations, Startups

Hotels Caribbean
Facebook
March 29, 2014
Founded in 2014, Hotels Caribbean provides affordable vacation rentals and vacation packages and the best travel deals for the Caribbean

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Tags: Marketing, Sales, Startups

SEO web promotion
Facebook
March 29, 2009
Founded in 2009, SEO web promotion is dedicated in providing search engine optimization and website promotion services.

See publication

Tags: Marketing, Sales, Startups

3 Industry Awards
Indian Achivers Award 2020 for Business Leadership
IAF India
October 20, 2020
Awarded for Business Leadership from recognised Indian Achievers forum, Awaiting for the certification to be sent.

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Tags: Marketing

Certificate of Nomination from India5000
India 5000
February 14, 2020
ASNK Advertising Pvt Ltd was awarded an certification of nomination as top 500 startups in India

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Tags: Startups

Bahamas Specialist
Islands of Bahamas
February 03, 2018
Certified Bahamas specialist from the Islands of the Bahamass

See publication

Tags: Sales

8 Industry Badges
Consumer Interaction Management
Trailblazer
August 27, 2019
Consumer Interaction Management

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Tags: Customer Experience, Emerging Technology, Data Center

Customer Journey Basics
Trailblazer
August 27, 2019
Customer Journey Basics

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Tags: Customer Experience, Emerging Technology, Business Strategy

Social Media Marketing & Engagement
Trailblazer
August 27, 2019
Social Media Marketing & Engagement.

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Tags: Social, Marketing, Business Strategy

Advertising Studio Implementation
Trailblazer
August 27, 2019
Advertising Studio Implementation

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Tags: Emerging Technology, Startups, Business Strategy

Customer Data Management for modern marketers
Trailblazer
August 27, 2019
Customer data management for modern marketers

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Tags: Customer Experience, Emerging Technology, Startups

Digital advertising with customer data
Trailblazer
August 27, 2019
Digital advertising with customer data

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Tags: Customer Experience, Emerging Technology

Marketing Automation strategies
Trailblazer
August 27, 2019
Marketing automation strategies

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Tags: Marketing, Business Strategy

Email marketing strategies
Trailblazer
August 27, 2019
Marketing automation strategies

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Tags: Business Strategy, Public Relations

14 Industry Certifications
Content Marketing & SEO Fundamentals
Semrush
December 23, 2020
Content marketing and seo fundamentals certification from semrush.

See publication

Tags: Social, Marketing

Role of content
Semrush
December 23, 2020
Role of content certification for semrush

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Tags: Social, Marketing

Keyword research
Semrush
December 23, 2020
Keyword research certification from semrush

See publication

Tags: Social, Marketing

Local seo
Semrush
December 23, 2020
Local seo certification from semrush

See publication

Tags: Social, Marketing

GSE Business Development accelerator
Global Startup Ecosystem
October 14, 2020
Selected as semi finalists in Global Startup Ecosystems Accelator program

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Tags: Startups, Marketing, Sales

Search Engine Optimization
Linkedin
October 08, 2020
LinkedIn Skill assessment

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Tags: Business Strategy, Digital Transformation, Social

Google Ads
Linkedin
October 08, 2020
LinkedIn Skill assessment

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Tags: Social, Business Strategy

Top 30 Blogs to follow for Caribbean Region in 2020
Feedspot
September 22, 2020
Caribbeantraveltales.com has been listed as top 30 Blogs to follow for the Caribbean region.

See publication

Tags: Startups, Marketing, Sales

Top 10% Hotels in world
TripAdvisor
September 04, 2020
Earned TripAdvisor Top 10 percent hotels in world with team recognition by TripAdvisor

See publication

Tags: Startups, Marketing, Sales

Fundamentals of Content Marketing
SEMRUSH
May 05, 2020
Certified in fundamentals of Content marketing.

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Tags: Marketing, Sales, Startups

Certificate of Excellence 2019
TripAdvisor
May 31, 2019
We earned certificate of excellence for our Hotel resort Bahama Beach Club

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Tags: Marketing, Sales, Startups

Google Digital Unlocked
Google
September 20, 2018
Google Digital Certification

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Tags: Marketing, Sales, Startups

Bahamas Specialist
Bahamas.com
February 03, 2018
Bahamas Specialist

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Tags: Marketing

Google Analytics Certification
Google
January 12, 2018
Google Digital Certification

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Tags: Analytics, Marketing, Sales

1 Industry Council Member
Alumini Member
Global Startup Ecosystem
January 05, 2021
Alumini Member of Global Startup Ecosystem

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Tags: Startups, Marketing, Sales

6 Influencer Awards
Prime 50 Thought Leaders on Business Strategy
Socialmediaworldnews
December 29, 2020
Top 50 Thought leaders and influencers on Business Strategy

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Tags: Business Strategy

Years most popular articles
Thinkers360
December 24, 2020
The Art of Storytelling is 2020's one of most popular articles

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Tags: Leadership

No 8 for Top 50 Thought Leaders on Ecosystems
Thinkers360
November 08, 2020
Top 50 Thought Leaders to follow for Ecosystems, congratulations to all fellow thought leaders and influencers, you all rock!

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Tags: Ecosystems

Bahamas Weddings & Romance Specialist
Bahamas.com
August 25, 2020
Certified Bahamas Weddings & Romance Specialist from the Bahamas Ministry of tourism!

See publication

Tags: Marketing

Top Caribbean Blog
Feedspot
February 01, 2020
www.caribbeantraveltales.com one of website founded by Avdhesh kumbhar is one of the top 30 blogs to follow for the Caribbean Region and an upcoming Caribbean fun mini magazine and Shopping portal

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Tags: Startups

Bahamas Specialist
Bahamas.com
February 03, 2018
Certified Bahamas Specialist from the Bahamas Ministy of tourism

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Tags: Marketing

1 Media Interview
Author Interview
Smashwords
December 10, 2020
General Author Interview

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Tags: Social, Public Relations

3 Miscellaneouss
Creativity and Implementing Ideas
Smashwords
December 10, 2020
This book will help you on how you can generate ideas, manage your creatives and self improvement to make decisions, manage stress, solve problems and become more better.

(Book not yet published)

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Tags: Social, Leadership, Health and Wellness

Ultimate Guide to Influencer Marketing
Amazon
November 30, 2020
Establish yourself as influencer...read how to get started, step by step guide!

(Link not active)

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Tags: Digital Transformation, Marketing, Sales

Bahamas weddings & Romance specialist
Islands of the Bahamas
August 27, 2020
Bahamas weddings & Romance specialist

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Tags: Startups, Marketing, Public Relations

1 Miscellaneous
One of top articles of 2020
Thinkers360
December 24, 2020
One of the top articles of 2020

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Tags: Digital Transformation, Social, Ecosystems

12 Quotes
Entrepreneur make friends
Twitter
December 15, 2020
Business Man have competitors, Entrepreneur make friends...

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Tags: Entrepreneurship

Accept to be no.2
Twitter
December 02, 2020
See the tweet for full quote, Thanks

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Tags: Leadership

Your Smile is your logo
Facebook
October 11, 2020
This is for the leaders

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Tags: Leadership, Marketing, Startups

Your titles, positions and rankings never matter
Twitter
September 26, 2020
Your titles, positions and rankings never mattered and will never matter for you to achieve your dreams. Just believe and keep going because beautiful journeys of growth are never destined.

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Tags: Startups, Leadership, Entrepreneurship

The most important lessons are in failures
Twitter
September 26, 2020
The most important lessons are in failures!

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Tags: Startups, Leadership, Entrepreneurship

If you are still looking for that one person
Twitter
September 24, 2020

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Tags: Startups, Leadership, Marketing

Live your Life, take Changes
Facebook
September 24, 2020
Live your life, take changes

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Tags: Startups, Leadership, Marketing

Live your Life..
Facebook
September 23, 2020
Live your life, take chances..

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Tags: Social, Leadership, Marketing

20 years ago we used Internet to escape the real world
Linkedin
September 21, 2020
20 years ago we used Internet to escape the real world...

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Tags: Digital Transformation, Startups, Leadership

Follow yourself not the world
Linkedin
September 21, 2020
Follow yourself not the world

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Tags: Digital Transformation, Startups, Leadership

Yees that will make some people cry!
Facebook
August 04, 2020
When branding you have to be mentally so strong you practically slice onions with your thoughts and yes that will make some people cry.

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Tags: Marketing, Sales, Startups

Quote
Facebook
June 30, 2020
Quote on Leadership

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Tags: Leadership

Thinkers360 Credentials

10 Badges

Blog

5 Article/Blogs
How to Motivate and Inspire through StoryTelling?
Thinkers360
December 19, 2020
Stories must carry a level of inspiration and motivation and there’s no easier way to do that than by making it personal. Here's you explain why your course or company was established, the motivation behind creating your course or company and outlining the goals and missions of your Brand. keeping your audience in mind when creating stories and making them feel on a journey with you is the need of the moment now. For example, if you are selling Transformational course designed to help people to get better at speaking or overcoming their fears, the story should begin by outlining your own personal journey and transformation. Never forget you are the best testimonial and case study to offer, make sure you make a personal touch. You will need to emphasize how your transformational program will produce the results your audience is looking for. It’s one thing that you could accomplish your speaking or overcoming fear goals, but how can others be sure they can follow your lead? This is where personal storytelling becomes a critical component to successfully connecting with your audience on a deep level. It’s when you get the opportunity to show them what’s possible and how by purchasing your course they too will be able to reach their goals. The more personalized your storytelling is, the more effective it will be. Testimonials are a powerful weapon for Businesses but when you begin by sharing your own personal story with your audience, you’ll be able to create an unforgettable storytelling campaigns that will motivate and inspire your audience.

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Tags: Social, Leadership, Business Strategy

How to Transform Stories that sell
Thinkers360
December 04, 2020
Every story has 3 main parts: The beginning, the middle and of course, the end. When using storytelling to further your outreach, your story needs to cover all the bases, which means you’ll begin by: Step 1: Setting the Stage In the first part of your storytelling campaign, you’re essentially laying the foundation for your story arc. You’re setting the scene. In phase 1, you’re outlining the conflicts that your audience is suffering with. In other words, you’re acknowledging the problems that they need help with and clarifying your brand message to demonstrate you understand your market and what they’re struggling with. This is an important step because it will set the tone for your entire campaign and help connect your brand with its audience. Step 2: Providing a Solution In the second part of your storytelling campaign, you’re offering your audience with a solution to the problems outlined in step one. You’re connecting with your market by being personal, engaging them directly with your content and demonstrating to them that you understand what they need and can give it to them. Step 3: Call to Action At the end of every great romance book, the hero and heroine ride off in the sunset, finally at the point of finding their happily ever after. In market-based storytelling, you’re prompting your customers to click that buy button, subscribe to your channel, or follow your brand so they can achieve that same happily ever after. This is the point where they need to make a decision to move forward, to set themselves on the path towards reaching their goals with your help and guidance. The anatomy of every successful stories always includes these three crucial steps. Launching a storytelling campaign with hard-sell or an aggressive approach that bypasses step one and two will result in turning away many customers who would otherwise fall in love with your brand. You need to romance them throughout your campaigns. This begins by explaining that you understand their issues, providing a solution to that conflict, and then prompting them to take action so they can experience the rewards.

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Tags: Business Strategy, Marketing, Startups

The Art of StoryTelling
Thinkers360
December 02, 2020
Content marketing is when you figure out ways to utilize and repurpose content so that it is seen by a larger audience. Storytelling and content marketing go hand-in-hand. With storytelling, you can design a highly-engaged marketing campaign that carries a strong focus. You’ll use storytelling to give people the information they want to hear to make the decision to follow your brand, purchase your products or connect with your platform. Thankfully, there’s an easy structure to a creating a compelling storyline for your marketing campaign and it begins with utilizing a variety of delivery methods, including: Visual and Content-Based: Visual storytelling would include things like videos, presentations, Webinars or perhaps a series of episodes that bring your viewers on a journey. Content based would include everything else, such as articles, blog posts, sales pages and so on. It’s important to combine both storytelling methods into your marketing campaigns so you’re able to reach a broader audience. Some people prefer to watch video; others absorb information better in text form. The anatomy of a successful storytelling campaign will also include a specific series of questions and answers. We’ll dive deeper into this in the next chapter, but for now, here’s a quick overview of what you need to consider when designing your storytelling campaign. Questions from your Audience: This isn’t where you poll your market for their most burning questions, though that can be an effective strategy in coming up with a storyline that connects with your core audience. But another way to address questions without surveying your market begins with the questions you had when you first ventured in your niche. Look at what questions your customers are already asking? What answers your competitors are providing? And how best to connect with your audience using language they best understand. Establishing a Timeline: This is where you draft your story arc around a marketing campaign. This story will tell your audience how you got from point A to B, why you created your brand (services/products), and how it exists to serve them. It gives your story purpose and helps you stay aligned with your goals while remaining consistent with your campaigns. Laying the groundwork for a storytelling timeline is also important so that you’re able to Personalization: Your story needs to connect with your core audience and you do this by making it all about them. Rather than creating a generic storyline that simply highlights your brand, you need to embrace your audience by fostering a mindset that you understand what they need, desire and fear. And finally, Adaptation: One story doesn’t fit all marketing channels, so you need to make sure you create stories that align with the platforms you use. For example, if you plan to utilize social media, you’ll want to begin by uncovering key themes, trends and in-demand topics within those channels and then create a storyline around what has proven to be effective. Facebook marketing is different than Instagram marketing and they cater to very specific audiences so you’ll want customize your storyline to better fit those viewers. Instead of going straight for the sale, you need to think about how people communicate on those platforms, how they recommend products and services and how the market responds to different ad styles. Then you can create your own storytelling campaign so that it aligns with those networks.

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Tags: Digital Transformation, Marketing, Sales

Benefits of Modern Marketing
Thinkers360
November 14, 2020
Without a doubt, there are many benefits to be gained from applying modern marketing to any company, the number one being to meet any company’s main objective, which is to make a profit. This profit, of course, comes from the ability to sell products. Apart from this obvious benefit, there are a few more that can be seen: 1) It provides employment opportunities. As the scope of marketing expands, with it comes to the need for specialists who can assist in providing the expertise needed in a particular area. The CEO cannot do everything, and it is necessary that staff be employed to fill these gaps accordingly. 2) Companies have to pay attention to the quality of their product. In the face of modern marketing where consumers now have a variety of offerings of similar products, a company has to ensure that the quality of their offering stands out and that it will be the first choice for customers. 3) It prevents waste. When a company knows the specific product needed, it lessens the chances of them producing something that will be underutilized. This, in turn, reduces the waste of time and resources in production in the first place. 4) It encourages creativity in product design. As times change, things evolve. The pace is relatively rapid as technology advances. A company that is on the cutting edge is often defined by its creativity and innovation in its approach to product design. This innovation and creativity, however, must be driven by market research. There are many more benefits to be experienced from Modern Marketing, but this is simply the tip of the iceberg.

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Tags: Marketing, Sales, Startups

What is Modern Marketing?
Thinkers360
October 27, 2020
To understand what modern marketing is, it is necessary first of all to define marketing. From a traditional standpoint, marketing can be said to be the strategies employed by a company to get potential customers to know what goods and/or services are offered by the company. So companies would have their product and then figure out how to get that product into the marketplace. Marketing became even more crucial as more and more companies were created offering similar products. The strategies had to get even more creative, and sometimes companies resorted to price cuts or other incentives to get the product into the hands of the customer. But with that being said, it must be pointed out that the bottom line was usually that the company had a product that needed to be sold. The task of marketing was relegated to a marketing and, by extension, sales department and proved to be entirely one dimensional in its approach. Now with modern marketing, the focus had shifted from the company being the first point of importance and placed that emphasis on the customer as the most crucial factor in the equation. In other words, the company no longer thinks about creating a product and seeking customers buy-in. Still, the company now does its research to ascertain what it is that the customers may want and then provides that particular product in line with customer’s needs, which guarantees sales. It does not stop there but goes on to build customer relationships by ensuring that the company remains in constant communication with the customer through every possible avenue of interaction, especially on digital platforms. Also, it no longer the task of the marketing and sales department to get the product out to the customer, but almost every area in a company now had to be involved in modern marketing as it has a multi-dimensional approach. So, if you were to define Modern Marketing in the most real sense of the term, it could be described as a company’s decision to employ market research, traditional promotional platforms as well as technologically advanced platforms to inform them of customer needs and ensure that they produce a product which meets those needs.

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Tags: Digital Transformation, Marketing, Sales

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