Stories must carry a level of inspiration and motivation and there’s no easier way to do that than by making it personal.
Here's you explain why your course or company was established, the motivation behind creating your course or company and outlining the goals and missions of your Brand.
keeping your audience in mind when creating stories and making them feel on a journey with you is the need of the moment now.
For example, if you are selling Transformational course designed to help people to get better at speaking or overcoming their fears, the story should begin by outlining your own personal journey and transformation.
Never forget you are the best testimonial and case study to offer, make sure you make a personal touch.
You will need to emphasize how your transformational program will produce the results your audience is looking for. It’s one thing that you could accomplish your speaking or overcoming fear goals, but how can others be sure they can follow your lead?
This is where personal storytelling becomes a critical component to successfully connecting with your audience on a deep level. It’s when you get the opportunity to show them what’s possible and how by purchasing your course they too will be able to reach their goals.
The more personalized your storytelling is, the more effective it will be. Testimonials are a powerful weapon for Businesses but when you begin by sharing your own personal story with your audience, you’ll be able to create an unforgettable storytelling campaigns that will motivate and inspire your audience.
By Avdhesh Kumbhar
Keywords: Social, Leadership, Business Strategy