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Marcus Kirsch

Founder at ResonanceDesign / The Wicked Company

London, United Kingdom

Marcus Kirsch has worked as a transformation, service design and innovation specialist for over 20 years. He is a Royal College of Art alumni and former MIT Medialab researcher. He led projects for companies like British Telecom, GlaxoSmithKline, Kraft, McDonald's, Nationwide, Nissan, Science Museum, P&G, Telekom Italia, non-profits and startups. He won awards in the areas of creativity and innovation and has been publishing for the Guardian, Wired and other industry relevant publications. He is a thought-leader, keynote speaker and author of ‘The Wicked Company’. In his off-time, he is a mediocre indoor-climber, movie nerd, maker, whisky lover and not-too-shabby dancer.

Available For: Authoring, Consulting, Speaking
Travels From: London, UK
Speaking Topics: Design Thinking, Transformation, Wicked Problem Solving

Marcus Kirsch Points
Academic 0
Author 68
Influencer 10
Speaker 10
Entrepreneur 0
Total 88

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Agile 30.03
Business Strategy 30.04
Change Management
Customer Experience 30.03
Design Thinking 33.94
Digital Disruption 30.05
Digital Transformation 30.88
Emerging Technology
Future of Work 31.00
Innovation 30.51
Leadership 30.02
Lean Startup
Open Innovation

Industry Experience


8 Article/Blogs
Does IT need Business?
January 26, 2021
In one of my recent IT transformation projects, I heard a product owner say, that it is not easy to ask the business for customer insights. The knowledge that would help IT understand the context of how to build things better for the company was seemingly a no-go area. Keep in mind that the same IT department was forced to implement a platform, that cost millions, took seven years to 'customise' and was still underdelivering what the business needed.

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Tags: Design Thinking, Leadership, Business Strategy

Global DesignOps Conference
June 11, 2019
Recovered from two and a half intense days and back into planning my book tour for The Wicked Company, I had time to filter some of the thousand slides and hundreds of thoughts I listened to. Among the global presenters and participants around four themes stood out:

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Tags: Design Thinking

Wicked - DesignOps
May 10, 2019
These are exciting times! New operational processes like DesignOps are our first steps into framing what a progressive organisation could look like and more importantly what it can achieve.

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Tags: Design Thinking, Digital Transformation, Agile

The Universal Language Of Everything?
February 13, 2019
Service design is not the only language for problem solving. The array of tools, models and processes out there is confusing for clients. It is also wasting time and money in projects spent on translating between duplicate efforts and agreement on definitions. This is an opportunity for service design to be the centrepiece for an agile universal language.

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Tags: Design Thinking

The Universal Language of what?...
November 30, 2018
Back in 2000, I thought that within five years every designer would also be a coder. Eighteen years later and skillsets have exploded. From project to project, I have met or found new people with titles and skills, that I wanted to include into my process. Some were new like social media and artificial intelligence or any other new flavour of technology frameworks or protocols. Others were classic like business analysts and enterprise architects or systems thinkers.

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Tags: Design Thinking, Digital Transformation

Outcome-based Teams and Blockchain
November 15, 2018
At a time when modern polymaths have not been recognised as a value yet, let's talk outcome-based-teams instead. In most of today's companies, we cannot identify active and dormant skillsets in people. We need to both upgrade the way we describe skills and become more granular or less vertical to build better teams and provide support that makes sense. We have data and tools, why aren't we doing this?

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Tags: Design Thinking, Digital Transformation, Future of Work

What McKinsey isn't telling us...
November 06, 2018
"How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?" is the significant promise on page 1 of the report and I believe McKinsey falls short on that promise. I am not the only one feeling that report is underwhelming despite the data used. Some industry experts like Marc Fontejin agree to some extent. Yes, I want a controversial conversation on this one!

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Tags: Customer Experience, Design Thinking, Digital Transformation

LoRa Phone & the Deconstruction Paradigm
June 23, 2017
It is easy to think the internet’s core paradigm is connectivity. If you look at the way the internet and every relevant new company has created their services and products one might observe that connectivity alone is just not enough. What about deconstruction?

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Tags: Design Thinking, Digital Disruption, Digital Transformation

1 Book
The Wicked Company: When Growth is Not Enough
December 15, 2019
We live in an era of wicked problems. Can your company keep up? Technology and the evolution of the experience economy have created a reality that most companies can't just buy or work their way into. These are wicked problems: issues that continue to evolve and morph beyond your solutions even as you form them. The days of tame problems--mass production, building bridges, solving for x--are behind us, but we're still designing companies to solve those tame problems. Marcus Kirsch is here to change all that.

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Tags: Design Thinking, Digital Transformation, Future of Work

1 Keynote
Marcus Kirsch | ماركوس كيرش
January 02, 2020
Marcus Kirsch – Strategic Transformation & Service Design Marcus is a dot com veteran with nearly two decades of award-winning, international and integrated strategy and technology project experience. A Royal College of Art alumni and ex-MIT Europe researcher, he has accumulated an eclectic mix of projects in the area of education, luxury, automotive, advertising, smart networks & IoT, telecom, entertainment, healthcare, and fintech. His clients include BMW, Nissan, Science Museum, Leo Burnett, Mitsubishi, P&G, Publicis Sapient, Kraft, McDonald's, GSK, Telekom Italia, Patek Philippe, startups and SMEs. He is consulting global corporations and startups on innovation processes, human-centered design methodology and end-to-end strategies to help build businesses that have higher agility and relevance for people. Recent projects include creating a Service Design Center of Excellence for BT, an experiential service approach around an electric bike for Nissan and leading the experience program around Telekom Italia's rebranding campaign. In his free time, Marcus can be found building movie prop replicas and exploring Ferran Adria's creative food recipes.

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Tags: Design Thinking, Innovation, Telecom

1 Media Interview
Marcus Kirsch - The Wicked Company
Wicked Problems
November 02, 2020
Marcus Kirsch - The Wicked Company

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Tags: Design Thinking, Digital Transformation, Innovation

Thinkers360 Credentials

3 Badges



1 Business Consulting
DVF-based Business/Cultural & Digital Transformation Consulting & Lead

Location: London/UK or virtual    Fees: TBC

Service Type: Service Offered

20 years of industry-agnostic experience

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