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Helen Yu
Founder & CEO at Tigon Advisory Corp.
Henderson, United States
An advisor to the world’s largest technology companies, Helen Yu passionately believes growth comes at the crossroad of tech and humanity. Whether she is speaking to a crowd of 5,000 or a small start-up leadership team, she brings global customer success experience from her work with tech titans like Oracle, Adobe, and many start-up CEOs who went on to achieve multibillion-dollar revenue growth and record profitability.
As the founder and CEO at Tigon Advisory, Helen drives growth for the largest technology companies in the world and is a board advisor for fast growth SaaS companies. She also serves as Vice-Chair and Board Director at the Global Cybersecurity Association.
A highly respected thought leader, she is a top Twitter influencer in AI, Cloud, IoT, Cybersecurity, 5G, Growth, FinTech, and Start-Ups with a weekly reach of more than 10M. Helen is recognized as a global thought leader by organizations including IBM and Thinkers360. She speaks regularly at conferences including SXSW, TiECon, Global AI and Big Data conference, DMS, and Money2020. She co-hosted Intel Innovation Summit 2021.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: Chicago Speaking Topics: Startup Growth Hacking; CyberSecurity Awareness; AI; Customer Experience; Digital Transformation; Keynote or Panels
Helen Yu
Points
Academic
70
Author
1032
Influencer
745
Speaker
359
Entrepreneur
380
Total
2586
Points based upon Thinkers360 patent-pending algorithm.
EVP, Athena Alliance
The Athena Alliance
October 31, 2018
The Athena Alliance is dedicated to advancing diversity in the boardroom by preparing executive women for board service and facilitating board matches.
In this role, I advised the CEO and co-founders on business growth strategies. Jebbit was named one of the Top 25 Most Promising Companies in the World by CNBC, and their co-founders are Forbes 30 Under 30 honourees. During my 2-year advisory service, the business achieved tremendous growth, with 2018 revenue more than doubling the revenue for the past 2 years combined.
Developer Community Key to Powering Workplace Innovation
LinkedIn
May 25, 2023
My degree in international business and MBA in finance did not teach me how to code. I was an accountant for a tech company during the early days of my career and that meant learning to program on my own. My desk looked like a reference librarian’s with two-inch-thick product guides and technical manuals perched on my desk. I was lucky. I had great mentors (thank you, David, for patiently teaching me to design top performing applications!) and something else unique to many developers: endless curiosity.
Cybersecurity in Digital Age
LinkedIn
April 27, 2023
I am delighted to share our latest newsletter featuring Boaz Gelbord, Chief Security Officer at Akamai Technologies. In this special edition, we explore the ever-increasing threat of cybercrime in the digital age and discuss how organizations can stay ahead of these threats.
Tags: Cloud, Cybersecurity, Digital Transformation
Multi-Cloud Cost Management: Navigating Uncertain Economics
LinkedIn
April 25, 2023
Businesses are quickly realizing the benefits of using the cloud, and their decisions reflect this. According to Gartner’s ‘cloud shift’ research, by 2025, 51% of IT spending in application software, infrastructure software, business process services and system infrastructure markets will have shifted from traditional solutions to the cloud. Additionally, spending on cloud technologies in application software will increase from 57.7% in 2022 to 65.9% in 2025.
Three Ways Finance Can Create Value in an Uncertain Market
LinkedIn
March 29, 2023
Digital transformation provides new options for finance professionals to add even more value to their enterprises. Whether it’s combining finance and enterprise data in new ways, building cross-functional partnerships by evolving service offerings, or reinvigorating finance talent, there are lots of opportunities to create value in this unsettled business environment.
Embracing Pragmatic Innovation to Build Resilience
LinkedIn
March 15, 2023
Innovation is a key factor in determining the success of any organization, but many companies struggle with it because they haven’t defined or measured it properly. It’s hard to measure something as intangible as an idea, which is why tying innovation to a business outcome is crucial. By understanding how innovation can mitigate supply chain disruptions, add value to customers, reduce dependency on high-cost suppliers, optimize working capital and engineering capacity, companies can be driven to innovate and innovate in the right areas.
The 3Rs for CEOs Preparing for AI, Data – and a Recession
LinkedIn
March 01, 2023
Many of the CEOs I talk to are hungry to grow at scale. This calls for increased revenue without substantial costs from pricey acquisitions or infrastructure investment. These same leaders, however, face unprecedented challenges: the race to integrate artificial intelligence (AI), data security and protection, and a looming recession (predicted to be anywhere from mild to catastrophic, depending upon your news source).
Women in Tech: The 4Ps Strategy to Address the Underrepresentation and Build a More Inclusive Industry
LinkedIn
February 22, 2023
The tech industry has long been known for its lack of gender diversity, with women significantly underrepresented in tech occupations. Despite the growing demand for tech talent and the increasing awareness of the issue, progress in addressing this gender disparity has been slow. According to a 2021 report by the National Center for Women & Information Technology (NCWIT), women hold only 26% of computing occupations in the US. The lack of women in tech is not only an equity issue but also a business issue, as companies with more diverse workforces have been shown to outperform their less diverse peers. Let’s look at the challenges faced by women in tech, the benefit of having more women in tech, success stories and the efforts being made to support women in tech.
Tags: Cybersecurity, Digital Transformation, Innovation
Leveraging the Power of Diversity: Women’s Vital Role in Rescuing Manufacturing
LinkedIn
February 15, 2023
The future of manufacturing is not just about technology. It’s also about increasing the amount of diversity in the workforce. Despite women making up 47% of the total labor market, they only represent 29% of people working in manufacturing (US Bureau of Labor and Statistics).
Tags: Leadership, Diversity and Inclusion, Manufacturing
Boosting Board Cybersecurity Literacy: An Organic Approach to Meet SEC Requirements and Enhance Resilience
LinkedIn
February 09, 2023
The current business landscape is highly dependent on technology and the internet, making organizations vulnerable to a wide range of cyber threats. The consequences of these threats, including financial losses, reputational damage, and operational disruptions, can be significant. Therefore, it is crucial for board members to have a clear understanding of the cyber risks their organization faces and to adopt a proactive approach to managing them.
Manufacturing becomes inclusive as AI enables hiring of workers with disabilities
LinkedIn
January 26, 2023
As we continue to shape the fourth industrial revolution, otherwise known as Industry 4.0, I believe we have an unbelievable story to explore with our workforce. Workforce development is closely tied to digital transformation, an undisputed requirement for a global supply chain, competitive edge, capacity building, time savings, cost containment, customer experience and capitalizing on the steep growth of emerging markets over the next decade.
Tags: AI, Digital Transformation, Diversity and Inclusion
5Qs for CIOs and CFOs to Ask About Corporate Travel and Expense in 2023
LinkedIn
January 18, 2023
How important is the relationship between technology and financial leaders? Two words: game changer. Yet, according to Gartner, only “30% of CFO-CIO relationships can be described as strong digital partnerships – capable of outperforming their peers in financial management practices that are unique to funding digital.” One area where the two can work more closely together is travel and expense management. Why? Because business travel drives competition and revenue, and expenses are one of the largest sources of employee spending.
Tags: Digital Transformation, Innovation, Management
Context Takes Over Content
LinkedIn
January 13, 2023
“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.”
Labor Shortage In Manufacturing & Transportation
LinkedIn
December 21, 2022
According to US Chamber of Commerce, in 2021, business added 3.8 million jobs. However, workforce participation has 3.4 million fewer Americans working today compared to February of 2020.
Tags: Cybersecurity, Digital Transformation, Innovation
3 Observations from the Recent Marriage of Akamai and Linode
LinkedIn
December 08, 2022
I’m no stranger to mergers and acquisitions. During my dozen years with Oracle, the tech giant acquired 82 companies. I joined Adobe right after they acquired Ominiture and Day Software, then Marketo was acquired by Vista Equity. What I learned is this: the successful company in M&A gets the culture fit right.
Tags: Cybersecurity, Digital Transformation, Culture
Making AI Real - From Data to Wisdom
LinkedIn
December 01, 2022
Let’s be honest. When most people think of increasing profit, they don’t immediately think of artificial intelligence. In fact, many business leaders I talk to struggle to find the real value behind AI. Why the disconnect? How can we transform data from information into wisdom? How can we connect AI with revenue generation?
Modernizing Cyber Underwriting to Turn Risk into Resilience?
LinkedIn
November 10, 2022
In Vegas, there are no sure bets. The global cyber insurance industry, however, comes close when you’re talking about expansion and growth. According to MarketsandMarkets research, the global cyber insurance market is set to grow from $11.9 billion in 2022 to $29.2 billion by 2027. Reasons include more sophisticated cyber-attacks, increasing potential of financial losses and more complex regulatory compliance. Some areas of business are more vulnerable than others. Industries topping the list with the most cyber insurance claims include manufacturing, financial services and healthcare, plus all highly regulated industries. Cyber-attacks are on the rise with ransomware increasing by 93% in 2021.
Tags: Cybersecurity, Digital Transformation, Innovation
The Straight “A” Strategy for Outsmarting Inflation
LinkedIn
November 04, 2022
Inflation is the highest in 40 years (8.2% at the end of September 2022). While we may not be able to change that, we can outsmart inflation with the same strategic prowess chess prodigy Beth Harmon uses in the popular Netflix mini-series “The Queen’s Gambit.” I call it the Straight-A Strategy: adapt, adjust and accelerate. As we explore these, you’ll see why this moment in history is actually your greatest opportunity to create a stronger company and win the game.
Tags: Digital Transformation, Innovation, Business Strategy
What's On the Priority List for Cybersecurity Leaders in 2025
LinkedIn
October 28, 2022
When asked about what 2025 looks like, some people fear it will bring a greater divide between the haves and the have-nots. The culprit? Pew Research points to technology companies amassing greater power through Big Data, surveillance, privacy invasion and the power of social media to spread both useful facts and misinformation.
Tags: Big Data, Cybersecurity, Digital Transformation
From Cloud Chaos to Cloud Smart
LinkedIn
October 21, 2022
“Cloud Chaos” refers to undefined enterprise cloud architecture, with co-existing public and private clouds, along with edge computing. The multi-cloud complexity is especially challenging for industries with more legal and compliance requirements, such as fintech. At the recent VMExplore event, Raghu Raghuram, CEO of VMware, painted an exciting vision of transformation from “Cloud Chaos” to “Cloud Smart” in the era of the great re-platforming.
The pandemic accelerated the introduction and adoption of new technologies in order to help ensure productivity and collaboration from anywhere. It is an era of “do anything from anywhere world.” But what about underrepresented areas? 66% of world’s school-aged children have no internet connection at home. Over 1.3 billion children are impacted worldwide.
Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth
Made For Success Publishing
May 25, 2021
Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain.
Dedicated to her late grandmother, author Helen Yu inhales multiple generations of wisdom and exhales a revolutionary framework for tech founders and CEOs that enables their businesses to scale faster and fearlessly.
From Yu’s 15 years of first-hand experience in tech start-ups, readers will learn the 5 fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. Ascend Your Start-Up also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business.
Inspiration flows freely through the book’s pages as Helen draws parallels between the journey of growing a start-up and her sacred promise made to her grandmother to climb Mt. Everest.
Tags: Customer Experience, Digital Transformation, Startups
ASCEND YOUR START-UP
https://www.amazon.com/Ascend-Your-Start-up-Disconnects-Accelerate/dp/1641466219
May 25, 2021
From Yu’s 15 years of first-hand experience in tech start-ups, readers will learn the 5 fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. Ascend Your Start-up also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business.
Tags: Customer Experience, Digital Transformation, Marketing
1 Founder
Founder & CEO
LinkedIn
October 12, 2017
Tigon Advisory is a Chicago-based firm that equips start-ups to tackle go-to-market challenges that must be met before they can scale; among them: capturing the nuances of customer demand, matching products to market segments, engineering "marketability" into every product, and creating processes to systematize success.
Publications publication titleStart-ups: Beware of Those “Pocket Aces” publication dateApr 25, 2019 publication descriptionMedium publication descriptionUsing "pocket aces" as a metaphor to discuss challenges facing Start-ups ecosystem and what c
Journal Of Accounting And Finance Research
September 30, 1998
Investors rely on financial statements for their investment decisions. Empirical studies have shown that stock prices often change dramatically with the release of earnings reports and earnings per share estimates. In considering earnings reports, Wall Street Analysts and investors generally ignore restructuring changes when determining the quality and persistence of corporate earnings. Are restructuring activities insignificant or do they signal value to investors? This paper discusses challenges found in the current GAAP treatment of restructuring charges.
Tags: Customer Experience, Cybersecurity, Digital Transformation
What Mt. Everest Taught Me about Scaling Tech Startup
Hub88
August 09, 2019
Over 17,000 feet up in the Himalayan air sits Base Camp Everest – a gray, barren, rocky place that could serve as a model for camp grounds on the moon. Climbers arrive at Base Camp excited and apprehensive, confident and anxious – much like companies leveraging emerging technologies to improve customer experience. Helen Yu should know: Twelve years ago, she scaled Mt. Everest to Base Camp, and two years ago she founded a firm called Tigon Advisory – it helps start-ups cure the strategy-to-execution gaps that threaten their go-to market plans. Ms. Yu will share four lessons that apply to scaling mountains and companies.
Tags: Customer Experience, Digital Transformation, Startups
Startups, Cure Your Disconnects
TiECon
May 11, 2019
All start-ups have them: strategy-to-execution gaps that disconnect “where you are” from where you want to be; where you need to be. You’ll need to cure these gaps to reach the promised land of traction – home to sustainable revenue growth. Said differently, you’ll need to survive the gauntlet that is “go-to-market” – a minefield whose vagaries doom 80% of start-ups. In this invaluable session for entrepreneurs, Ms Helen Yu shows start-ups how to do exactly that. It begins by dissecting the “traction gap” into five disconnects – like process inadequacies and poor product-market fit – and applying strategies and tactics proven to cure them. Among them: solutions that will strengthen customer experience, support customer success, and create technological advantages from proof of concept and prototyping to product launch.