Thinkers360

Helen Yu

Founder & CEO at Tigon Advisory Corp.

Naperville, United States

16285 Followers 0 Followers

I am a global customer success executive and board advisor who delivers value through multi-faceted perspectives for driving growth, solving complex challenges and turning around underperforming organizations. I’ve honed the ability to improve and scale business models that have accelerated multibillion-dollar revenue growth and profitability through my career across private, early-stage startup and pre-IPO to Fortune 500 companies including Oracle, Adobe and Marketo. I’m known as a strategic thinker with a record of building successful organizations and driving innovations through deep customer understanding, Enterprise scaling and digital transformation. My experience in boardrooms makes me ready to assist startup to mid-cap boards and companies reshape their strategy, transform customer experience and prepare for IPO.

Rapid Growth: I drove growth from $15M to $45M in the first year, and $65M the following year at Company A. I contributed to $50M+ license sales and drove 20% YoY growth at Company B. I grew the professional service revenue from <$500K to $14M while improving margin from -39% to 5% within 3.5 years at Company C

Global Expansion: I expanded Sales from one to three verticals and opened a London office at Company D. In addition, I held $200M P&L responsibility and led a global team of 500+ across four functional areas of customer success at Company E

Thought Leadership: My weekly reach as a Top Twitter influencer on emerging technology, growth and startups is more than 10 million

Advisory Board: I advised Jebbit, named one of Top 25 Most Promising Companies in the World by CNBC, on business growth strategies, doubling 2018 revenue over the previous 2 years. I’ve guided Advisory Boards on growth and leadership at multiple startups

Board Experience: I’ve prepared materials for and attended both public and private board meetings, including at Marketo, Sprinklr and Clinc. At Marketo, I prepared the board meeting deck pre- and post-PE acquisition.

Helen YuPoints
Academic5
Author7
Influencer345
Speaker24
Entrepreneur140
Total521

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Business Unit: Technology
Theatre: United States
Media Experience: 10 years
Last Media Training: 05/11/2019
Last Media Interview: 05/11/2019

Areas of Expertise

AI 72.51
Blockchain 44.35
Change Management 31.75
Cloud 32.11
Culture 32.79
Customer Experience 69.33
Cybersecurity 41.98
Design Thinking 30.42
Digital Disruption 30.31
Digital Transformation 45.65
Emerging Technology 65.89
Fintech 34.77
Future of Work 30.15
Innovation 30.15
IoT 33.29
Leadership 37.35
Management 34.01
Marketing 52.34
Privacy 30.24
Social 37.66
Startups 100
HR 31.93

Industry Experience

Financial Services & Banking
High Tech & Electronics
Hospitality
Professional Services
Retail
Telecommunications
Travel & Transportation

Publications

5 Advisory Board Memberships
Advisor
Pypestream
April 08, 2019
Advisor for Pypestream, a conversational AI company.

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Tags: AI

Advisor/Mentor for 1871
https://1871.com/
November 29, 2018
1871 is a not-for-profit community that helps digital designers, engineers, and entrepreneurs build their startups and share ideas.

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Tags: Emerging Technology, Startups

EVP, Athena Alliance
The Athena Alliance
October 31, 2018
The Athena Alliance is dedicated to advancing diversity in the boardroom by preparing executive women for board service and facilitating board matches.

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Tags: Culture, Leadership, Startups

Ambassador at Blocksquare
Medium
October 08, 2018
Help promote how blockchain technology reinvent real estate ecosystem

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Tags: Blockchain, Emerging Technology, Startups

Board Advisor
Jebbit Crunchbase
January 18, 2017
Advise founders to scale their business since pre Series A.

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Tags: Marketing

7 Article/Blogs
Customer Success Obsession — Disruption or Disruptor?
Medium
May 06, 2019
With the popularity of SAAS, customer success is now a more well-known industry buzz word. Most importantly, it is a must-have function in any technology company.

Furthermore, Forrester report stated that successful customer success leaders have contributed to compound average revenue growth of 17% as opposed to 3% laggards.

This blog describes what customer success means, where does it belong within an organization and the secret of success leveraging voice of the customer.

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Tags: Customer Experience, Digital Transformation, Leadership

Start-ups: Beware of Those “Pocket Aces”
LinkedIn
May 05, 2019
In poker, no opening hand beats pocket aces. So why would a player rather draw a lowly 2–7?

Because deciding what to do with a 2–7 is easy: Fold it! Pocket aces, on the other hand, create existential angst. Why? Because even when the betting tells you to fold them (they lose 70% of the time) tossing these beauties rips your heart out.

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Tags: Startups

Start-ups: Beware of Those “Pocket Aces”
Medium
April 25, 2019
You’ll see a metaphor here if you’ve spent time at start-ups: 90% of them fail because founders can’t “fold their aces” when the game goes against them. They’re so wedded to their original ideas that they can’t pivot to meet the moving target of market demand.

Which gets to the real reason start-ups fail so frequently: Their ecosystem is so broken that they can’t afford seasoned talent until it’s too late; talent that knows how to pivot when original ideas go awry. Talent that knows how to productize ideas so they won’t go awry.

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Tags: Design Thinking, Digital Disruption, Startups

The need for more female participation in AI
Empiric
April 09, 2019
AI is set to be a critically transformative technology over the next decade, changing how we live and work in every field. The impact of AI and Machine Learning will likely have a greater influence than advances in any other area.

Although AI is looking to transform over the next decade. We need to remember the specialists behind the scenes developing the future of AI. It is critical that diverse voices and perspectives are present at the point of inception, and that the growth of AI is unbiased, presenting both genders in the workforce. While women are under-represented across tech, AI is an area where homogeneity of mindset can have enormous, unintended consequences in misdirecting self-learning systems from the start.

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Tags: AI, HR, Leadership

The Evolving State of Cybersecurity
Empiric
March 05, 2019
The importance of cyber security will grow in importance for both businesses and individuals in 2019. With governments and companies reviewing their relationship with Huawei and well documented hacks like Equifax in 2017, protecting personal data is of greater importance to consumers and of how businesses collect, manage and score it.

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Tags: Cybersecurity, Future of Work, Privacy

This New Technology Will Change Real Estate Everywhere
LinkedIn
November 06, 2018
How Blockchain Reinvents Real Estate Industry

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Tags: Blockchain, Innovation, Startups

10 Ideas to Get More Women to the Boardroom
Nasdaq
March 07, 2018
Offering ideas to get more women to the boardroom

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Tags: HR, Leadership, Management

1 Founder
Founder & CEO
LinkedIn
October 12, 2017
Tigon Advisory is a Chicago-based firm that equips start-ups to tackle go-to-market challenges that must be met before they can scale; among them: capturing the nuances of customer demand, matching products to market segments, engineering "marketability" into every product, and creating processes to systematize success.

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Tags: AI, Marketing, Startups

17 Influencer Awards
Top 10 Marketing Influencer
Thinkers360
June 07, 2019
Ranked #8 on the Marketing Influencer Leaderboard

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Tags: Customer Experience, IoT, Marketing

Top 20 Global Thought Leaders and Influencers on Cloud Computing (June 2019)
Thinkers360
June 03, 2019
Ranked #15 on Top 20 Global Thought Leaders and Influencers on Cloud Computing (June 2019)

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Tags: AI, Customer Experience, Digital Transformation

Gamification Gurus Power 100
Rise Global
June 01, 2019
Ranked 46th on Gamification Gurus Power 100

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Tags: AI, Customer Experience, Cybersecurity

Top HR Influencer
Rise Global
June 01, 2019
Ranked 63rd on Top 100 HR Influencer

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Tags: Digital Transformation, Leadership, HR

Top 10 Influencer in Digital Transformation
IBM
May 29, 2019
Named as Top 10 Influencer in Digital Transformation to Follow in 2019 by IBM

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Tags: Customer Experience, Cybersecurity, Digital Transformation

Cloud Global Power 100 Influencer List
Rise Global
May 29, 2019
Ranked #63 on Cloud Global Power 100 Influencer List

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Tags: Cloud, Digital Transformation

Top 100 Thought Leader
Thinkers 360
May 18, 2019
Ranked #43 on Global Top 100 Thought Leader

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Tags: AI, Blockchain, Startups

Top 10 Cybersecurity Influencer
Thinkers360
May 17, 2019

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Tags: Cybersecurity

Power Artificial Intelligence 100
Rise Global
May 16, 2019
Named as Top influencer for AI by Rise Global

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Tags: AI, Digital Transformation, Emerging Technology

The Blockchain Power 100
Rise Global
May 16, 2019
Named as Top influencer for Blockchain by Rise Global

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Tags: Blockchain, Digital Transformation, Emerging Technology

The Cybersecurity Power 100
Rise Global
May 16, 2019
Named top influencer for Cybersecurity by Rise Global

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Tags: Cybersecurity

Top 200 Online Influencers
Rise Global
May 16, 2019
Ranked #193 as an Online Influencer

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Tags: Digital Transformation, Emerging Technology, Startups

Twitter Follower Club Award #62
Rise Global
May 16, 2019
Jumped from #407 to #62 on Twitter Follower Club

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Tags: Digital Transformation, Social, Startups

Top 3 Twitter Activity Club
Rise Global
May 09, 2019
Ranked #3 on Twitter Activities

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Tags: Emerging Technology, Social, Startups

Mini Who is Who for Cybersecurity
Infosec
May 06, 2019
Infosec publised top women in Cybersecurity - mini who is who

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Tags: Cybersecurity

Top Influencer for Top 10 Vertices on Twitter
Betweenness Centrality
February 14, 2019
Top 10 influencer for Top 10 Vertices with Top hashtags:#sgglobal #startupgrind #startup #startups
#blockchain #siliconvalley #Growth #siliconvalley

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Tags: Emerging Technology, Social, Startups

VMSA Industry Stars
VMSA
November 15, 2016
Being featured by VMSA as one of the Enterprise Industry Stars

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Tags: Leadership, Management

1 Journal Publication
Publications publication titleStart-ups: Beware of Those “Pocket Aces” publication dateApr 25, 2019 publication descriptionMedium publication descriptionUsing "pocket aces" as a metaphor to discuss challenges facing Start-ups ecosystem and what c
Journal Of Accounting And Finance Research
September 30, 1998
Investors rely on financial statements for their investment decisions. Empirical studies have shown that stock prices often change dramatically with the release of earnings reports and earnings per share estimates. In considering earnings reports, Wall Street Analysts and investors generally ignore restructuring changes when determining the quality and persistence of corporate earnings. Are restructuring activities insignificant or do they signal value to investors? This paper discusses challenges found in the current GAAP treatment of restructuring charges.

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Tags: Change Management, Fintech

2 Keynotes
Startups, Cure Your Disconnects
TiECon
May 11, 2019
All start-ups have them: strategy-to-execution gaps that disconnect “where you are” from where you want to be; where you need to be. You’ll need to cure these gaps to reach the promised land of traction – home to sustainable revenue growth. Said differently, you’ll need to survive the gauntlet that is “go-to-market” – a minefield whose vagaries doom 80% of start-ups. In this invaluable session for entrepreneurs, Ms Helen Yu shows start-ups how to do exactly that. It begins by dissecting the “traction gap” into five disconnects – like process inadequacies and poor product-market fit – and applying strategies and tactics proven to cure them. Among them: solutions that will strengthen customer experience, support customer success, and create technological advantages from proof of concept and prototyping to product launch.

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Tags: AI, Startups, Marketing

TieCon
Facebook @TiECon
May 11, 2019
Keynote speaker at Entrepreneur track at TiECon 2019

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Tags: Digital Transformation, Emerging Technology, Startups

4 Media Interviews
Founder & CEO
TiECon
May 11, 2019
Interviewed by SiTAARRE TV at TiECon

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Tags: AI, Emerging Technology, Startups

Featured "Everyday Leader" by Survey Monkey
Medium
March 05, 2019
5 Steps to Motivating Your Team

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Tags: HR, Leadership, Management

The Future Of Conversational AI Case Study
RFi Group
May 30, 2018

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Tags: AI, Emerging Technology, Startups

Customer Success Podcast
Gainsight
September 28, 2017
Allison Pickens (Chief Customer Officer, Gainsight) sits down with Helen Yu (CCO, Sprinklr) to discuss what VoC programs are and why Customer Success is crucial in building them, how Customer Success plays into Customer Experience and the future of Customer Success.

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Tags: Customer Experience

2 Panels
Artificial Intelligence & Analytics in FinTech, Digital Money Forum, London
Citi Digital Money Forum
March 20, 2018
Discuss industry trends in AI and Analytics and the impact it has on Financial Services industry

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Tags: AI, Fintech, Startups

A Discussion on Leadership (with executives from Microsoft, Dell, Amazon and MGM)
SXSW
March 20, 2017
A panel discussion on how to best integrate life with work as a women leader

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Tags: HR, Leadership, Management

4 Speaking Engagements
Growth Hacking
FinFoundHer
May 17, 2019
Over 17,000 feet up in the Himalayan air sits Base Camp Everest – a gray, barren, rocky place that could serve as a model for camp grounds on the moon. The month of May is peak season for climbers, who arrive at Base Camp excited and apprehensive, confident and anxious – much like founders arriving at their first investor pitch! Helen Yu should know: Twelve years ago she scaled Mt. Everest to Base Camp, and two years ago she founded a firm called Tigon Advisory – it helps start-ups cure the strategy-to-execution gaps that threaten their go-to market plans. Ms. Yu will share four lessons that apply to scaling mountains and companies.

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Tags: Customer Experience, Digital Transformation, Startups

Is Chief Customer Officer a Pathway to CEO
Gainsight
August 08, 2018

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Tags: Customer Experience, Leadership, Management

AI Customer Use Case at Money 2020 Europe
Money2020 Europe
June 04, 2018
Walk through of successful AI deployment, co-presented with IsBank

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Tags: AI, Fintech, Startups

Interview, Company Culture, Money & Mentorship, Path to the C-Suite for Women in FinTech, Bank Innovation
Bank Innovation
March 20, 2018
An interactive discussion around how Women can get a seat at the table in FinTech

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Tags: HR, Leadership, Management

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