Meet My Savage.Z Youth Advisers
September 17, 2018
Brands have a hard choice to make - continue on the path to obscurity or adapt, innovate and engage this new generation of highly influential and digital savvy audience – Generation Z. For those who know me, I’m no spring chicken and have my own difficulties understanding how and where the youth of today engage with brands. So I did what any marketer in my place would do - I sought help from 4 highly talented youth to plan Savage.Z 2019, our Gen Z specific marketing conference for B2C brands.
Influencer Marketing and Consumer Engagement in China: Interview With Lisa Wang
June 26, 2018
Weibo, Wechat, and Tencent are the most powerful digital tools marketers can use to engage their target audience in China.
Tags: Analytics, Marketing, Social
Will VR Finally Show its True Colours in 2018?
September 18, 2017
According to The Motley Fool, we can expect 171 million people using VR headsets and software as early as 2018 and the market worth of USD 30 billion by 2020. These are great predictions but we have been burned by unrealistic predictions before!
Tags: AR/VR, Marketing
DATA DRIVEN MARKETERS - THE NEW HEROES OF MARKETING
February 28, 2017
Since the first Terminator movie in 1984, there have been predictions of AI generated content, data driven marketing and automation systems, which would miraculously replace marketing teams with data scientists with the promise to engage over 82% of your online and offline traffic. That time is now!
Tags: Leadership, Marketing
What's Bringo? Why is Romania all a buzz about Bringo!
October 20, 2016
With the myriad of mobile apps available, consumers are often perplexed on the short term and long term use, as well as those which form status symbols. The average user actively uses 5 apps - 2 which closely affect lifestyle and access to basic necessities and 1 for entertainment purposes. Ascend NetSolutions is the creator of apps like Star Taxi and Oliviera, which have become the every day apps for the urban population of Bucharest. Oliviera was recently acquired by Turkey's Yemeksepeti Investment, solidifying its stance in the Romanian food ordering and delivery space.
Delivery Service Apps - Meeting the Demand
September 06, 2016
From over worked executives to over spent mothers around the world, the advent of delivery service apps comes as a boon. We are no longer tied to brick and mortar stores with the best deals and unreliable delivery times, no longer wait in queues with an item to check out, spend our valuable lunch time to finish the weekly shopping or manage a crying baby while having to place items on the belt. Delivery apps have brought a sense of freedom and helped us gain back the time to reflect on something a little more important "US, WE and FAMILY".
Tags: Customer Experience, Marketing