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Greg Verdino

Co-Creator at The Adapt Manifesto

New York, United States

9582 Followers

Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and empower organizations to thrive in the face of exponential change.

Greg’s perspectives have been shaped by nearly 30 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving, future-ready companies.

Previously, he was executive vice president at social business firm Dachis Group (now Sprinklr), where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others formulate best-in-class digital strategies. He joined Dachis Group through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Previously he was led digital innovation for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.

Greg is the author of Shock of the Now (coming in 2019) and microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010). As the co-creator of The Adapt Manifesto, Greg is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate. Throughout his career, he has served as a go-to expert for a wide range of media outlets including Bloomberg Business, CNN, eMarketer, the New York Times, Raconteur and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at hundreds of corporate and association events throughout North America, in Latin America, Europe, Asia and Africa.

He lives on Long Island with his family and the world’s most disobedient cat.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: New York, NY
Speaking Topics: Digital Transformation, Digital Leadership, Future Trends ("Future of..."), Adaptability (based on the Adapt Manifesto)

Speaking Fee $17,500

Personal Speaking Website: gregverdino.com
Greg VerdinoPoints
Academic5
Author457
Influencer243
Speaker421
Entrepreneur230
Total1356

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Featured Videos

Greg Verdino - Futurist & Digital Transformation Expert Speaking Highlights Reel
November 12, 2019

Featured Topics

ADAPT: How Adaptability Has Become the New Operating System for Modern Business in an Age of Relentless Change

Adaptability has never been more important than it is today. The ability of people, teams and entire organizations to reliably, repeatedly and successfully adapt to today’s business environment — an environment defined by unrelenting, accelerating change; one in which new conditions, challenges and opportunities emerge every day — makes the difference between success and failure, growth and stagnation, relevance and obsolescence.

And where adaptation in the natural world is often outside an organism’s control, the readiness, willingness and ability to adapt in the professional world is well within an organization’s control — provided, of course, that the right culture, mindsets and skill sets are in place to foster adaptability.

Based on the Adapt Manifesto, which Greg co-created as a way to align leaders around a set of core principles for infusing adaptability into every area of their organization, this keynote highlights the seven values and 10 key practices any business person must embrace to thrive in the face of volatility, uncertainty, complexity and ambiguity (VUCA).

Digital Revolutionaries: How the World’s Boldest Businesses Tap Into Exponential Change to Transform Themselves, Their Industries and the World

From the Internet of Things to the automation of everything. From artificial intelligence to augmented reality. From virtual experiences to 3D printed products. From big data in the cloud to the collaborative power of people in the crowd. Driven by wave after wave of exponential advances in technology, humans are racing toward a “hypernetworked now” that reimagines every aspect of how we live and work. Businesses that can’t transform at the same speed of change will face an uncertain future at best and certain failure at worst. Those that can will see exciting opportunities for exponential growth.

Welcome to the world of digital revolutionaries – the companies (and the leaders inside those companies) that are transforming themselves and entire industries. Over the course of more than two decades, digital futurist and business strategist Greg Verdino has not only studied change; he has helped some of the world’s most highly regarded organizations navigate it successfully. In this thought-provoking exploration of the technologies and trends that are rebooting business right now, you will see how the world’s boldest businesses – both digital disruptors and innovative incumbents – are already putting tomorrow’s biggest business ideas to work today. Plus attendees will learn how you can do the same in order to beat your competition to the future and meet the customer of the future.

Marketing 2025: How the Next Wave of Technology Change Will Redefine What it Means to Build a Brand, Be a Marketer & Win Through Marketing Transformation

Ten years ago, Greg’s groundbreaking book microMARKETING introduced the world to what would go on to be one of 2019’s hottest marketing trends: micro-influencers. And that was just one of his prescient predictions for the future of marketing.

In his latest ‘future of marketing’ keynote, Greg turns his eye to the coming five years and explores the ways in which exponential advances in technology will combine with sweeping changes in consumer beliefs and behaviors to challenge even the most innovative marketers to reinvent the ways in which they build their brand — and their entire business.

What will your business and your brand look like just five years into the future?

In this provocative yet practical talk, Greg helps marketers, sales and customer service leaders understand how they can respond to — or better yet anticipate — the emerging challenges and opportunities presented by artificial intelligence, the ‘blurry’ world of augmented reality, a revolution in human-machine interfaces, practical applications for blockchain, a crisis of trust and the coming shift in control over who owns their customers’ data.

Company Information

Company Type: Service Provider
Email: me@gregverdino.com
Phone: 1-844-VERDINO

Areas of Expertise

Analytics 31.02
Big Data 31.02
Change Management 39.93
Culture
Customer Experience 33.58
Digital Disruption 78.71
Digital Transformation 88.82
Emerging Technology 87.77
Future of Work 32.70
Innovation 33.20
Leadership 33.14
Marketing 70.75
Social 64.59
Business Strategy 33.48
COVID19 30.74
Fintech 32.55

Industry Experience

Consumer Products
Financial Services & Banking
Healthcare
High Tech & Electronics
Insurance
Manufacturing
Media
Oil & Gas
Pharmaceuticals
Professional Services

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Publications

55 Article/Blogs
The Book That Took Eight Years to Write (But Takes Just a Few Seconds to Pre-Order)
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August 03, 2020
One week from today, my new book — NEVER NORMAL — will start shipping. Subtitled “Uncommon Ideas for Leaders Who Refuse to Settle for the Status Quo”, NEVER NORMAL collects 15 of my most popular blog posts, articles, and commissioned opinion pieces from the past eight years &

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Tags: Digital Transformation, Innovation

Greg Verdino at Brand ManageCamp 2019 (Full Video)
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July 20, 2020
Live events feel like they’re a lifetime away. So does September 2019, but that’s when I presented my take on trends shaping the future of marketing at Brand ManageCamp. I wrote a post summarizing my talk last year but have had the full video sitting on my hard drive for a while. Even th

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Tags: Digital Transformation, Marketing

Greg Verdino Tops Thinkers360 List of Digital Transformation Thought Leaders, July 2020
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July 13, 2020
With a perfect score of 100, Greg Verdino tops the July 2020 Thinkers360 ranking for thought leadership in digital transformation. Greg has maintained a Top 3 position in Thinkers360’s digital transformation leaderboard since the platform launched in 2018. For July 2020, he also holds Top 5 ra

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Tags: Digital Transformation

Before COVID, Everything You Thought About Digital Transformation Was Wrong
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May 28, 2020
Neither exponential technological change nor any disruptive competitive threat is the real reason digital transformation has become such an urgent imperative. The real reason so many traditional organizations are in a transformation tizzy is that the people in charge have been asleep at the wheel fo

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Tags: Digital Transformation, Future of Work

Virtual Keynotes, Panels and Briefings for Online Events
gregverdino.com
March 18, 2020
Expert on digital transformation and business adaptability Greg Verdino delivers virtual keynotes, workshops, panels and briefings for corporate employees, customers, prospects and partners.

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Tags: Digital Disruption, Digital Transformation, Leadership

Virtual Keynotes: Digital Transformation & Adapting to Change
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March 18, 2020
Just about every live event is canceled or postponed for the coming couple of months (or more). While I’m sure that we’ll see the return of in-person conferences sooner or later, I also believe we will see the emergence of a new normal: one in which more and more work, networking and bus

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Tags: Digital Transformation, Future of Work

Eight Ways B2B Marketers Can Reinvest their Trade Show Budget Amidst COVID-19 Cancellations
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March 11, 2020
COVID-19 (coronavirus) is both a healthcare crisis and a catalyst for economic uncertainty — a one-two punch that has taken aim at the trade show sector as major event organizers pull the plug on their in-person conferences in light of a growing number of attendees being unwilling or unable to

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Tags: Marketing, COVID19

Adapt Manifesto on ‘Across the Pond’ Ep.17
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January 21, 2020
Marketing transformation consultant Samuel Monnie and I have been in each others’ orbit for a decade or so — since right around the time microMARKETING was published. I’ve always found him to be sharp, curious and insightful and now he’s given me another reason to think so.

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Tags: Marketing

2020: The Year Digital Transformation Dies
gregverdino.com
November 14, 2019
Blog post that expands upon my 2020 prediction for the Thinkers360 digital transformation predictions blog post earlier in the week.

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Tags: Digital Transformation, Digital Disruption, Change Management

Thinkers360 Lists Greg Verdino Among Top Global Experts on Digital Disruption
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October 27, 2019
Greg Verdino holds the #2 stop on Thinkers360’s October 2019 ranking of top global thought leaders and influencers on digital disruption. Thinkers360 differentiates itself from the typical social media influencer leaderboards by taking a holistic view of the work done by thought leaders and ex

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Tags: Digital Transformation

Introducing the Adapt Manifesto
gregverdino.com
October 23, 2019
Adaptability has never been more important than it is today. The Adapt Manifesto captures and crystalizes the seven values and 10 practices that, through our work, we have found to be most important for reliable, repeatable and successful personal, professional and organizational adaptation to a business environment characterized by continuous (often disruptive) change.

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Tags: Change Management, Digital Transformation, Emerging Technology

Meet Me at the Syntax Innovation Exchange
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October 22, 2019
Join me on Wednesday, October 30th in Raleigh for the Syntax Innovation Exchange. I’ll kick off the day with Digital Revolutionaries to set the stage for a lineup of speakers and practitioners who will go beyond buzzwords to share some straight talk about digital transformation. This is a comp

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Everything is Exponential
gregverdino.com
October 02, 2019
Exponential change is deceptive, its outcomes surprising, often exciting and sometimes devastating to those who stick to 1x thinking about a 10x world. By thinking — then acting — exponentially, business leaders can unlock a world of possibilities for the future of their own organization.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

What’s the Future of Marketing?
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September 24, 2019
What’s the future of marketing? This is the question I set out to answer when I took the stage at the 2019 edition of the always-excellent Brand ManageCamp conference. My keynote, dubbed Marketing 2025, came late on day 2 of the agenda, after attendees’ heads were already full-to-overflo

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Tags: Digital Transformation, Marketing, Emerging Technology, Marketing

What's the Future of Marketing?
gregverdino.com
September 24, 2019
I look at five emerging paradigms that I believe are reshaping marketing today and will become core marketing realities in the coming five years. Based on my keynote at Brand ManageCamp 2019.

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Tags: Digital Transformation, Emerging Technology, Marketing

Digitization vs Digitalization vs Digital Transformation
gregverdino.com
July 22, 2019
Many people use the terms digitalization, digitalization and digital transformation interchangeably, but I believe the differences among these three terms amount to more than just semantics. Here's how I differentiate these three separate but related terms and the work that goes into each of them.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

My Latest Digital Transformation Keynote Slides
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May 16, 2019
I’ve just returned from Barcelona, where I delivered the closing keynote at Siemens’ Innovation Leadership Summit–Europe. For anyone interested in checking out the latest iteration of my “Digital Revolutionaries” keynote, I’ve posted the slides below. As always, m

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Tags: Digital Transformation, Digital Disruption, Digital Transformation, Emerging Technology, Leadership

See Me at Brand ManageCamp 2019
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February 27, 2019
For 16 years and running, Brand ManageCamp has consistently been a highlight on the annual marketing conference calendar. With two days of top notch content thoughtfully programmed in a power-packed single track agenda, it’s the kind of event that has no keynote because every speaker is an acc

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Tags: Digital Transformation, Marketing

Virtual Keynotes, Panels and Briefings for Online Events
gregverdino.com
February 19, 2019
Greg Verdino offers virtual keynotes, roundtables, fireside chats, panel facilitation and executive-level briefings for online events. Learn more.

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Tags: Digital Disruption, Digital Transformation, Leadership

True Transformation: The Future Favors the Bold
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February 13, 2019
The next round of organizations to fail in the wake of disruption will do so not because their leaders didn’t see the future coming, but because they failed to see their own organization’s place in it. I’m talking about companies that manufacture products as demand shifts to services, tha

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Tags: Digital Transformation

Upcoming Keynote: AIIM Conference 2019
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February 10, 2019
My keynotes calendar for 2019 has been packed with corporate events — a leadership summit for Unum, sales kickoffs for STATS and Connection, a partner conference for a large global technology company. Digital transformation remains on the agenda for many many companies, and I’ve been ble

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Tags: Digital Transformation

Catch Me on the Technotopia Podcast with John Biggs
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October 02, 2018
Tune into the latest episode of John Biggs‘ Technotopia podcast to hear our conversation about digital transformation, the future of work, why thinking about the future matters so much for leaders who want to thrive in the face of exponential change, and (apparently) the hipsterization of busi

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Tags: Digital Transformation, Future of Work, Digital Disruption, Digital Transformation, Leadership

Digital or Bust: Why Your Organization Must Truly Transform
Raconteur/The Times of London
October 01, 2018
Original op-ed appearing in print and online in the Raconteur 2018 Digital Transformation supplement to the Times of London.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Meet Me in Atlanta, Dallas or San Francisco to Learn the Science Behind Transformation
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September 04, 2018
Are you curious about the science behind the disruptions reshaping business today and setting the stage for the future of work?Not the specifics of the technologies themselves, but the physics behind them? The science of quantum theory? Hint: You should be, because quantum theory explains why expone

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Tags: Digital Transformation, Future of Work, Digital Disruption, Digital Transformation, Leadership

My New Speaking Showreel: Digital Transformation Keynotes
LinkedIn
July 09, 2018
Although I try to post (on my own site or as updates here on LinkedIn) full videos from my keynotes whenever I can, it has been quite a while (not since 2015!) since I’ve refreshed my promo reel. So I’m happy to say, I now have a shiny new reel that includes highlights from some of my recent talks. Shot in California, Stockholm and Lisbon, this new video draws from my signature #DigitalTransformation keynote Digital Revolutionaries, and hits on my common themes of exponential change, digital transformation as a strategic (not just a technological) imperative, the vital role leaders play in reimagining their organization for the future, and — ultimately — human transformation.

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Tags: Digital Transformation

My New Speaking Reel – Digital Transformation Keynotes
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July 02, 2018
Although I post full videos from my keynotes whenever I can, it has been quite a while (not since 2015!) since I’ve refreshed my promo reel. So I’m happy to say, I now have a shiny new reel that includes highlights from some of my recent talks. Shot in California, Stockholm and Lisbon, t

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Tags: Digital Transformation, Digital Disruption, Digital Transformation

Quick Base EMPOWER 2018 Digital Transformation Keynote (Slides)
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June 07, 2018
This week, I had the pleasure of kicking off Quick Base EMPOWER 2018 and sharing my thoughts with 900 or so users of the company’s no-code application development platform. You can get a quick (pun intended?) recap of the conference’s opening day, including some favorite sound bites from

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Tags: Digital Transformation, Digital Disruption, Digital Transformation, Emerging Technology

Greg Verdino Tops Thinkers360 List of Digital Transformation Thought Leaders
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June 01, 2018
With a perfect score of 100, Greg Verdino tops the Thinkers360 global thought leadership ranking for the digital transformation for June 2018. Thinkers360 differentiates itself from the typical social media influencer leaderboards by taking a holistic view of the work done by thought leaders and exp

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Tags: Digital Transformation

Digital Transformation in the Process Plant Industries (New Report)
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March 08, 2018
Late last year, I keynoted a customer event hosted by AVEVA, a leading global provider of engineering and industrial software (now, newly merged with Schneider Electric’s software business unit.) Since then, I’ve been working with the team at AVEVA to produce a series of reports based on

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Digitization vs Digitalization vs Digital Transformation
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February 22, 2018
Many people use the terms digitalization, digitalization and digital transformation interchangeably. But I believe the differences among these three terms amount to more than just semantics — so over the years, I’ve developed working definitions of each that I often share during my confe

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Tags: Digital Transformation

AVEVA World Summit – Digital Transformation Keynote (Full Video & Slides)
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November 30, 2017
Last month, I kicked off AVEVA World Summit 2017 with my ‘Digital Revolutionaries’ keynote. This one had it all: exponential change, digital disruption, technological innovations, inspiring examples, and outsized opportunities for the companies that are bold enough to truly transform. He

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Tags: Digital Transformation, Innovation, Digital Disruption, Digital Transformation, Emerging Technology

My AVEVA World Summit Opening Keynote (Full Video & Slides)
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November 30, 2017
Last month, I kicked off AVEVA World Summit 2017 with my ‘Digital Revolutionaries’ keynote. This one had it all: exponential change, digital disruption, technological innovations, inspiring examples, and outsized opportunities for the companies that are bold enough to truly transform. He

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My CEGOC Business Transformation Talk (Full Video)
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February 08, 2017
Late last year, I had the pleasure of making my first trip to Lisbon as a guest of training company CEGOC, who was hosting their first Business Transformation Summit. Here’s the video of my complete talk… And my slides… Business Revolutionaries: Digital Transformation Keynote  And

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A Simple Way to Clean Up Messy Content
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September 29, 2016
If your company has been creating content for any length of time, you’re probably sitting on a mountain of messy content — content that lacks consistency, content that suffers from ROT, even content that confuses your customers. And even if you’re brand new to content, you might be

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6 Steps (and One Tool) To Clean Up Content Messes
Content Marketing Institute
September 29, 2016

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Tags: Customer Experience, Digital Transformation, Marketing

Content Is the Only Thing Your Company Has Left
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August 23, 2016
Seth Godin once said, “Content marketing is the only marketing left.” But this doesn’t mean that marketing is the only content your company creates. In fact, even more than the product or services you sell, content is the main thing your company creates. You read me right —

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Content Creation is Costly. Content Consumption is Priceless.
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August 08, 2016
Is your content marketing little more than content-making? Then odds are, your content team is acting as producers when they should be thinking like publishers. Too many content initiatives are measured by output. Not enough are measured by outcomes. The unit of creation becomes the unit of measur

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Details & Differentiation
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July 20, 2016
It’s been a double-D kind of week. I’m talking about recent highly public, in-your-face reminders that when it comes to creating content of any kind for any audience, details and differentiation matter. Wait, what did you think I was talking about? The devil’s in the… When you’re racing t

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FREE EBOOK: 10 Times Wise Content Strategists Ask WHO?
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July 12, 2016
Introducing our latest content strategy quick-read, 10 Times Wise Content Strategists Ask WHO? It’s based on our popular post with a similar name and brought to life in a handy ebook format. This is the second in a series that aims to help anyone interested content (not just content strategi

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Don’t Buy Content Marketing Software Until You Do THIS
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June 23, 2016
“Men have become the tools of their tools.” – Henry David Thoreau For many of us, we’re living proof of Thoreau’s statement, as we sleep with our phones next to our pillows or forget how we made coffee before K-cups. (Was there coffee before K-cups?) And if you’re a teenager, forget it,

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Mary Meeker’s Trend Report Fails As Content. Here’s How to Fix It.
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June 13, 2016
Each year Kleiner Perkins Caufield Byers partner Mary Meeker releases her annual internet trends report. Each year, the tech press fawns over her findings. This year was no exception. But when you review her work through a content strategy lens, you find that no matter how well-researched her points

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Earth-Shattering Moments from NewsCred’s 2016 #ThinkContent Summit
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June 06, 2016
Ninety-nine percent of the phone calls I have with my mom come to a close with her saying, “Well, I can’t think of anything else earth-shattering.” After we’ve caught up about family news, her latest golf tournament wins (she’s seriously skilled on the greens), a bit about the weather, an

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Free e-Book: 10 Content Strategy Questions Every Organization Must Answer
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June 01, 2016
Today, we’re excited to let our newest creation loose in the wild — our very first e-book. ‘10 Content Strategy Questions Every Organization Must Answer’ is based on our popular blog post of the same name, and newly expanded with plenty of fresh content. Still, it’s a b

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Why You Don’t Have a Content Strategy (And What To Do About It)
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May 25, 2016
Nearly all B2B enterprises use content marketing. They’re doing more of it each year and spending more money on it than ever before — on average, 25% of their total marketing spend, according to research from Content Marketing Institute and MarketingProfs. Yet 65% have no written content

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My Telia Connect2Business Digital Transformation Talk (Full Video)
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April 19, 2016
Last week I had the opportunity to deliver the closing keynote at Telia’s Connect2Business customer conference in Stockholm. Telia streamed the entire event live and you can watch every session on-demand at the event site (everything except the two keynotes are in Swedish), but I figured I

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What VR Is Today — and What It Needs to Become
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April 07, 2016
With full-immersive virtual reality headsets arriving in homes, HTC Vive (the system that has beat Facebook’s Oculus out of the gate due to Rift component shortages) realized that the best way to understand, appreciate and ultimately demand VR is to see it in action. Using green screen, his sh

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Look Beyond Virtual Reality’s Hype… and Its Haters
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April 04, 2016
Long-time virtual world-watcher Wagner James Au believes you’re not missing much if you’re missing the point of all the recent virtual reality hype. This is a recurring theme on his personal blog and the subject of a new Wall Street Journal op-ed piece, Virtual Second Thoughts, in which

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Will Holoportation Revolutionize the Way We Work?
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March 28, 2016
My love affair with the virtual office began more than a decade ago, but truly blossomed in 2007 when I became a partner at the marketing consultancy, crayon — a company (perhaps) most famous for having its headquarters in Second Life and helping companies like Coca-Cola navigate the virtual

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What Artificial Intelligence Teaches Us About Real Stupidity
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March 25, 2016
You may already know the short, sordid story of Microsoft’s artificial intelligence called ‘Tay.’ Modeled to speak like a teen girl, in an effort to help improve the company’s voice recognition software, Tay took to Twitter, Kik and GroupMe and proved to be quite the conversa

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A Vision for the Future of Content (#IntelContent Talk Highlights)
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March 18, 2016
A couple of weeks ago, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about content for “the untethered world”, or how content strategists and content marketers can prepare for a world beyond mobile and even — for th

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Love Your Haters Redux (2007)
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February 09, 2016
Every now and then, I stumble upon a timeless concept that remains relevant for years after I first blogged about it. The idea of loving your haters is one of those concepts. So with Valentine’s Day just around the corner and social media guru Jay Baer’s similarly themed Hug Your Haters

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Multifamily Social Media Summit 2016 Keynote: Get Big Results
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February 02, 2016
Last week, I gave the Day 2 opening keynote at the Multifamily Social Media Summit, the only conference specifically focused on how apartment building owners and managers can use social media and content marketing to attract and retain residents. For this presentation, I revisited the core premise

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Beyond Knowledge: Toward a Connections Economy (2008)
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February 01, 2016
As part of my A Decade in Digital series, I’ll be reposting some older articles from my original blog — articles that date back as far as 2006 but contain ideas that to some extent (and to me, at least) still feel relevant. This post, originally written on January 30, 2008, considers an

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Blended Retail Will Drive Shopping Beyond Showrooming
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January 21, 2016
Retailers, like companies in so many industries, continue to struggle with important shifts in consumer behavior driven by advances in digital technologies. Even the biggest brick-and-mortar brands are vexxed by trends like showrooming — the increasingly common practice of visiting a physical

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Tags: Digital Transformation, Retail

What's Not to Like About Facebook's Content Strategy?
Digital Content Next
March 30, 2015
A prescient look (from 2015) at the issue many publishers are grappling with today -- their loss of consumer control (and revenue!) and the hands of Facebook's publishing model - written for Digital Content Next.

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Tags: Digital Disruption, Digital Transformation, Social

6 Books
NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo
VCOpress
August 10, 2020
The "new normal" you're waiting for is never going to happen. Planning for tomorrow guarantees you'll fall further behind. Lack of resources is a lame excuse. The experts have the most to learn.The answer to disruption is not technology, but humanity.

Futurist and digital transformation expert Greg Verdino has made a career out of helping business leaders make sense of exponential change -- challenging conventional wisdom, skewering the status quo, and doling out tough love on his blog, in print and from conference stages around the world. Now, NEVER NORMAL distills eight years of Greg's most provocative ideas about technology, transformation, strategy and innovation into one slim volume you can skim while you're waiting for your next Zoom call to begin.

NEVER NORMAL features the brand new title essay (exclusive to this collection) and 15 of Greg's most popular business essays, all written between 2012 and 2019. This look back at his ideas about the future of business is as relevant today as the essays were the day they were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.

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Tags: Business Strategy, Change Management, Digital Transformation

STEP BOLDLY (special edition, Innovation Leadership Summit--Europe)
Verdino LLC
May 02, 2019
STEP BOLDLY is a 150-page paperback book of essays on digital transformation, innovation, strategy and leadership. It was produced as a custom book with a 100 copy limited edition print run and provided to attendees of Innovation Leadership Summit--Europe, which took place in May 2019 in Barcelona.

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Tags: Digital Transformation, Innovation, Leadership

The Age of Conversation 2: Why Don’t They Get It?
Gavin Heaton
November 03, 2011
Contributing author in the second book in the AoC series. This book pointed a finger directly at corporate naysayers who, in 2011, still questioned whether the world was REALLY becoming more social.

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Tags: Digital Transformation, Social, Marketing

microMARKETING (Korean Edition)
Garam Publishing Company
May 02, 2011
Korean language translated edition of microMARKETING.

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Tags: Digital Transformation, Emerging Technology, Marketing

microMARKETING: Get Big Results by Thinking and Acting Small
McGraw-Hill Professional
August 09, 2010
“Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass?and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” ?SETH GODIN

“Micromarketing is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?” ?DAVID MEERMAN SCOTT

“Makes the case for the death of mass marketing in a compelling way.” ? AL RIES

“microMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources.” ?ROHIT BHARGAVA

“Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets.” ?BRIAN SOLIS

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Tags: Social, Marketing

The Age of Conversation
Gavin Heaton, Drew McLellan
January 18, 2008
I was a contributing author to this (for its time) groundbreaking crowdsourced book that collected thought leadership from 100 or so top digital marketing bloggers.

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Tags: Digital Transformation, Social, Marketing

1 Book Chapter
Reinventing Interactive and Direct Marketing
McGraw-Hill Professional
October 29, 2009
Co-authored one chapter on digital marketing transformation.

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Tags: Digital Transformation, Social, Marketing

2 eBooks
10 Times Wise Content Strategists Ask WHO
VERDINO & CO | A Content Consultancy
July 12, 2016

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Tags: Customer Experience, Digital Transformation, Marketing

10 Content Strategy Questions Every Organization Must Answer
VERDINO & CO | A Content Consultancy
June 06, 2016

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Tags: Customer Experience, Digital Transformation, Marketing

5 Founders
Learn2Adapt
Learn2Adapt
September 16, 2020
Joint venture focused on monetizing Adapt Manifesto thought leadership through online courses and practitioner certifications. Courseware currently under development and in preparation for launch in late-2020, early-2021.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Learn to Adapt
gregverdino.com
November 14, 2019
Co-founder, joint venture between Verdino LLC and Desktop Shortcut Ltd (UK). Learn to Adapt was set up to operate an e-commerce store selling exclusive educational assets based on the principles of the Adapt Manifesto (adaptmanifesto.org). With the store launching in early 2020, planned products include canvas-style worksheets, workshop exercise-oriented card decks, facilitator guides and more.

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Tags: Change Management, Digital Disruption, Digital Transformation

Chief Strategy Officer - crayon
crayon
November 12, 2019
Chief Strategy Officer and second largest shareholder in the industry's first dedicated social media marketing agency. We sold the agency to Austin Ventures-backed Powered which was in turn acquired by social business consultancy Dachis Group, before Dachis was ultimately acquired by Sprinklr.

We were known for our work as social strategy partner to Coca-Cola, Panasonic, Kraft Foods and other blue chip clients. And for our virtual headquarters and regular meet ups in Second Life. ;-)

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Tags: Digital Transformation, Emerging Technology, Marketing

Co-Founder - The Digital Consultancy, Inc.
The Digital Consultancy, Inc.
October 01, 2014
Co-funded and co-founded the US-based subsidiary of a UK-based digital strategy consultancy. Company closed in 2016/2016.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Founder & Managing Partner - VERDINO & CO | A Content Consultancy
VERDINO & CO | A Content Consultancy
June 01, 2011
Content strategy and creation for b2b technology brands.

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Tags: Digital Transformation, Emerging Technology, Marketing

16 Influencer Awards
Thinkers360 Top Emerging Tech Thoughts Leaders: #2
Thinkers360
November 02, 2020

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Tags: Digital Transformation

Thinkers360 Top Digital Disruption Thoughts Leaders: #2
Thinkers360
November 02, 2020

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Tags: Digital Transformation

Greg Verdino Ranks #2 on Thinkers360 List of Digital Disruption Thought Leaders (July 2020)
Thinkers360
July 27, 2020

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Greg Verdino holds #1 position on Thinkers360 thought leadership board for digital transformation (July 2020)
Thinkers360
July 11, 2020

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Top 15 Digital Transformation Influencers on Twitter
The Awards Magazine
May 08, 2020
Ranked in the top 15.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Top 50 Thought Leaders and Influencers on Change Management (May 2020)
Thinkers360
May 04, 2020
Ranked #19 on the Thinkers360 list of top change management thought leaders.

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Tags: Digital Transformation, Digital Disruption, Change Management

Top 50 Global Thought Leaders and Influencers on Emerging Technology (April 2020)
Thinkers360
April 06, 2020
Ranked #2 in the April 2020 leaderboard

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

50 Business and Technology Books from Thinkers360 Thought Leaders
Thinkers360
January 19, 2020
Go Boldly, my custom book of essays about transformation is included in this Thinkers360 round-up of influencer-written business books.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

100 B2B Thought Leaders to Follow in 2020
Thinkers360
December 30, 2019
Ranked #28 in Thinkers360 year-end round up of top-ranked thought leaders on the platform.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

#2 Ranked Thought Leader - Thinkers360 Digital Disruption
Thinkers360
December 01, 2019

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

#3 Ranked Thought Leader - Thinkers360 Digital Transformation
Thinkers360
December 01, 2019

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

#1 Ranked Thought Leader - Thinkers360 Emerging Technology
Thinkers360
December 01, 2019

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

#2 Ranked Thought Leader - Thinkers360 Marketing
Thinkers360
December 01, 2019

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

#2 Ranked Thought Leader - Thinkers360 Social Media
Thinkers360
December 01, 2019

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Greg Verdino Ranks #2 on Thinkers360 List of Digital Disruption Thought Leaders (October 2019)
Thinkers360
October 27, 2019
October 2019 - Greg Verdino ranks second on Thinkers360 leaderboard for digital disruption.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Greg Verdino Tops Thinkers360 List of Digital Transformation Thought Leaders (June 2018)
Thinkers360
June 01, 2018
June 2018 - Greg Verdino tops Thinkers360 leaderboard for digital transformation, with a perfect 100 score.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

3 IP Assets
The Adapt Manifesto
The Adapt Manifesto
October 23, 2019
An original framework comprising a core set of values and principles to make adaptability a core competency for leaders and entire organizations.

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Tags: Change Management, Digital Disruption, Digital Transformation

10 Content Strategy Questions Every Organization Must Answer
VERDINO & CO | A Content Consultancy
June 11, 2016
A proprietary 10-part model for assessing organizational content maturity.

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Tags: Business Strategy, Digital Transformation, Marketing

6P Model for Making Innovation a Core Capability
VERDINO LLC
September 20, 2012
A proprietary 6-part model for establishing or building on a core innovation capability.

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Tags: Business Strategy, Digital Transformation, Innovation

1 Journal Publication
From the Crowd to the Cloud: Five Ways That Big Data Will Make Us Smarter Marketers
American Marketing Association
June 03, 2013
Originally published in the American Marketing Association's Marketing Insights journal (publication discontinued), extracted for the AMA newsletter, supported with coverage in AMA podcasts, and repurposed for the AMA website and other third party sites.

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Tags: Big Data, Digital Transformation, Emerging Technology

49 Keynotes
Dynamic Risk Partners Conference 2020
Dynamic Risk
November 05, 2020
Delivered opening keynote.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Support World Live 2020 - Day 1 Opening Keynote
Informa PLC
August 11, 2020

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Tags: Customer Experience, Digital Disruption, Digital Transformation

GS1 Standards Event 2020 - Day 2 Opening Keynote
FIS Global
June 23, 2020
Delivered the opening keynote for day 2 of this virtual conference, attended by 300+ manufacturing, supply chain, and standards leaders across 50 countries.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

FIS Connect - Keynote Fireside Chat
FIS Global
June 17, 2020
Condiucted a one-on-one general session/keynote fireside chat with Sheila Bair, former head of the FDIC.

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Tags: Digital Transformation, Digital Disruption, Fintech

Pepsico Latin America Leadership Meeting
Pepsico
March 23, 2020
Greg delivered the opening keynote on digital transformation for Pepsico's 200+ person Latin American leadership conference in Xcaret, Mexico.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Digital Convergence: TEC by ASAE Pre-Conference
American Society of Association Executives
December 02, 2019
Keynoted exclusive half-day program for 50 association CEOs and CIOs.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Syntax Innovation Exchange Opening Keynote
Syntax Systems
October 30, 2019
Delivered opening keynote at Syntax Systems' annual Innovation Exchange customer conference in Raleigh, NC.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Jacob Stern & Sons Executive Leadership Briefing
Jacob Stern & Sons
October 21, 2019
Delivered opening keynote and trends briefing to frame digital transformation opportunities and challenges for this ag business's strategic planning offsite.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Calero World Online
Calero Software
September 19, 2019
Delivered opening keynote at Calero's annual onlne customer conference.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Brand ManageCamp 2019
ManageCamp
September 18, 2019
Fourth time back at this event - this time to speak about the digital transformation of marketing.

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Tags: Digital Transformation, Digital Disruption, Marketing

Mosaic Company - Supply Chain Summit Keynote
Mosaic Company
July 09, 2019
Delivered digital transformation keynote for this ag business's offsite supply chain leadership summit.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Siemens Innovation Leadership Summit, Barcelona
Siemens Software
May 14, 2019
Delivered opening keynote at Siemens' annual Innovation Leadership Summit customer conference in Barcelona, Spain.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Syntax Innovation Exchange Opening Keynote
Syntax Systems
April 17, 2019
Delivered opening keynote at Syntax Systems' annual Innovation Exchange customer conference in Raleigh, NC.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

AIIM Conference 2019
AIIM
March 28, 2019
Day 3 opening keynote speaker at the annual summit for members of the Association for Intelligent Information Management.

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Tags: Digital Transformation, Digital Disruption, Future of Work

Huawei Partner Conference
Huawei
March 14, 2019
Closing keynote at conference for Chinese telecom manufacturer's US channel partners.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

PepsiCo Latin America Leadership Meeting - Opening Keynote
PepsiCo Latin America
February 19, 2019
Delivered the opening keynote on digital transformation of the FMPG industry for 100 senior-level leaders across all PepsiCo operating units in the Latin America region.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Connection CNXN 2019 All-Company Kickoff
Connection
February 06, 2019
Delivered the only outside keynote for leading IT reseller and managed services provider - more than 800 in-person attendees, several hundred more via live stream.

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Tags: Digital Disruption, Digital Transformation, Leadership

STATS 2019 Company-Wide Kickoff
STATS
January 29, 2019
Delivered the outside keynote on digital transformation at STATS (sports data company) all-hands 2019 kickoff conference to an in-person audience of approximately 500 people plus all remote employees via live stream.

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Tags: Digital Disruption, Digital Transformation, Leadership

Unum Leadership Conference 2019
Unum
January 16, 2019
Delivered the opening keynote at Unum's 2019 leadership offsite.

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Tags: Digital Disruption, Digital Transformation, Leadership

Lufthansa Technik Global Leadership Conference
Lufthansa Technik
September 11, 2018
Opening keynote on day two of Lufthansa Technik's leadership office.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

2018 Highlight Reel - Greg Verdino, Business Futurist & Digital Transformation Keynote Speaker
Greg Verdino
July 02, 2018
NEW FOR 2018 - Greg Verdino is a highly regarded expert on "the digital now" who delivers high impact keynote speeches to business audiences around the world. His talks combine up-to-the-minute examples and powerful insights about the risks businesses face and the opportunities they can unlock in the age of exponential change. He has keynoted hundreds of leadership and customer conferences, including events for Allianz, Assurant, Coca Cola, HP, Microsoft, Quick Base, VMware and many more.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Opening Keynote - VF Corporation Leadership Summit
VF Corporation
June 12, 2018
Opening keynote at VF Corporation's global leadership off-site. VFC is the parent company of The North Face, Timberland, Lee, Wrangler, Vans and many other brands in apparel and footwear.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Keynote: Quick Base EMPOWER 2018
Quick Base
June 05, 2018
Opening keynote at Quick Base EMPOWER 2018 customer conference, Austin, TX.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Greg Verdino Speaker Reel (2016)
NA
May 25, 2018
The 2016 version of my keynote speaking highlights reel.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

CLOSING KEYNOTE - Epic Technology Expo 2018
Bell MTS
April 25, 2018
Closing keynote at the Bell MTS/Epic Technology Expo, Western Canada's largest IT event, drawing over 1,200 attendees.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

KEYNOTE - Assurant Customer Conference 2018
Assurant
March 13, 2018
Opening keynote at the 2018 customer conference for Assurant's financial/banking division.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

OPENING KEYNOTE - AVEVA World Summit 2017
NA
December 01, 2017
Opening keynote at the 2017 AVEVA World Summit in Cambridge, England.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

KEYNOTE - DHL Global Energy Conference 2017
DHL
October 05, 2017
Opening keynote at DHL's global energy conference, held in Houston, TX. Only speaker to receive a 100% quality rating from attendees.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

KEYNOTE: VMworld 2017 (US)
VMware
September 27, 2017
Digital transformation keynote at VMworld in Las Vegas.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

OPENING KEYNOTE - Tech Data Customer Conference
Tech Data
September 22, 2017
Opening keynote at Tech Data's annual event for their top 100 customers.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

KEYNOTE: VMworld Europe 2017
VMware
September 11, 2017
Digital transformation keynote at VMworld Europe in Barcelona.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

OPENING KEYNOTE - Neopost Global Leadership Conference
Neopost
June 07, 2017
Opening keynote at Neopost leadership event.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

KEYNOTE: HP Channel Customer Events - Chicago, IL
HP Enterprise
March 08, 2017
Delivered two digital transformation keynotes - one tailored to financial services and one customized for healthcare - at two back-to-back HP channel customer events.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

OPENING KEYNOTE - Power Chord Customer Conference 2017
Power Chord
February 20, 2017

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

OPENING KEYNOTE: Microsoft Innovation Nation
Microsoft
January 27, 2017
Opening keynote at 2017 Microsoft Innovation Nation / Dynamics365 customer conference in Toronto.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

CEGOC Business Transformation Summit
NA
September 15, 2016
Keynote at 2016 CEGOC Business Transformation Summit in Lisbon.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

OPENING KEYNOTE - Stibo Systems Customer Conference
Stibo Systems
September 13, 2016

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

OPENING KEYNOTE - Microsoft Eastern European Leadership Conference (Berlin)
Microsoft
August 29, 2016

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

OPENING KEYNOTE - Thales Group Leadership Conference - London
Thales Group
May 25, 2016

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

OPENING KEYNOTE - Thales Group Leadership Conference - Delhi
Thales Group
May 25, 2016

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

OPENING KEYNOTE - Thales Group Leadership Conference - Doha
Thales Group
May 25, 2016

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Multifamily Social Media
Multifamily Social Media
May 12, 2016
My final microMARKETING speech, more than six years after my book’s publication.

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Tags: Digital Transformation, Marketing, Social

Closing Keynote - Telia C2B 2016
NA
April 30, 2016
Closing keynote address at Telia C2B conference in Sweden.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

CLOSING KEYNOTE - Greystar U.S. Management Conference
Greystar
March 10, 2016
Delivered closing keynote at meeting of 300+ corporate and regional executives at a leading real estate management firm.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

OPENING KEYNOTE - Allianz Global Leadership Conference (Berlin)
Allianz
March 01, 2016
Opening keynote at Allianz's annual offsite for 200+ top leaders from around the world.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

KEYNOTE - Brand ManageCamp 2015
Brand ManageCamp
October 25, 2015
In 2015, I became the first BMC speak to have ever been invited back for a third time.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

KEYNOTE - xPotomac
xPotomac
February 25, 2013
AN in-the-round, no-slides talk on what digital ubiquity means for businesses.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

KEYNOTE - Brand ManageCamp 2010
Brand ManageCamp
September 22, 2010
My second keynote at a Brand ManageCamp event and the very first time I presented content based on my book, microMARKETING.

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Tags: Digital Transformation, Marketing, Social

KEYNOTE - Custom Content Conference
The Content Council
March 25, 2010
The first time I “teased” ideas from my forthcoming book, microMARKETING.

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Tags: Digital Transformation, Marketing, Social

33 Media Interviews
SaugaTalks - October 21, 2020`
SaugaTalks
October 21, 2020
Featured guest, discussing my new book Never Normal and my work on the Adapt Manifesto.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Minter Dialogue Episode 390: Navigating the Never Normal
Minter Dialogue Podcast
September 27, 2020
Greg Verdino chats with podcast host Minter Dial about his new book, NEVER NORMAL, and what it takes to adapt, thrive and innovate in an age of relentless, disruptive change.

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Tags: Digital Transformation, Digital Disruption, Leadership

GREG VERDINO INTERVIEW KICKS OFF FELLOW DIGITALS WEB SERIES
GREGVERDINO
September 14, 2020
the digital workplace technology company known for solutions like the Viadesk social intranet platform and the Coursepath LMS — just launched a new online video series called Open Up Digitals. Produced in partnership with Frankwatching, a Dutch content hub for marketers, Open Up Digitals will present candid conversations with experts on digital transformation, the future of work, and modern marketing.

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Tags: Digital Transformation, Marketing, Future of Work

Open Up Digitals, presented by Fellow Digitals & Frankwatching - Episode 1
Fellow Digitals/Frankwatching
September 11, 2020
Full-episode guest on this new Dutch web series about digital transformation.

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Tags: Change Management, Digital Disruption, Digital Transformation

The Tightrope Podcast - Aug 14, 2020
The Tightrope
August 14, 2020
Full-episode guest on The Tightrope Podcast with Dan Smolen. Discussed my new book, the role of adaptability in the future of work, and all sorts of transformation topics.

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Tags: Digital Disruption, Digital Transformation, Future of Work

CoronaTV with Joseph Jaffe
JaffeJuice
June 26, 2020
Guest on the June 26, 2020 episode of Jaffe's CoronaTV online talkshow.

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Tags: Digital Transformation, Digital Disruption, Change Management

Digital Transformation and COVID-19 - For Leaders Who Don't Know Where to Start
Tecknoworks
June 02, 2020
Interviewed for and featured as the closing takeaway in a new 'Digital Transformation and COVID-19' ebook from Tecknoworks.

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Tags: Digital Transformation, Digital Disruption, Change Management

7 Experts Offer Digital Transformation Advice in Times of Crisis
Tecknoworks
April 22, 2020
Quoted as one of 7 interviewed experts

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Adapt Manifesto discussed on Across the Pond: Marketing Transformation, Ep.17
Across the Pond: Marketing Transformation
January 15, 2020

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Tags: Change Management, Digital Transformation, Marketing

10 of the best digital transformation books to read in 2020
Knowledge Enthusiast
December 30, 2019
microMARKETING named as one of 10 digital transformation books to read in 2020. Although it's not a digital transformation book per se -- it's a marketing transformation book -- and it's 10 years old, the framework holds up today and key concepts like micro-influencers, brand as media company and the attention economy are more prescient than ever today.

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Tags: Digital Transformation, Digital Disruption, Marketing

2020 Predictions for Digital Transformation
Thinkers360
November 12, 2019
My thoughts on what's next for transformation are featured right here in Thinkers360's own round up of DX predictions for the coming year.

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Digital Transformation: How Collaboration Tools and Strategies Can Align Organizations with Business Objectives (eMarketer)
eMarketer
February 28, 2019
Quoted extensively in this eMarketer report on how modern marketing organizations are tapping into collaboration as a vehicle for driving more strategic transformation for their companies.

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Tags: Digital Transformation, Emerging Technology, Marketing

Advancing Marketing Attribution - eMarketer
eMarketer
February 19, 2019
Cited as an expert in this report from eMarketer.

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Tags: Analytics, Digital Transformation, Marketing

Technotopia - Episode 19
Technotopia/John Biggs
September 28, 2018
Host John Biggs interviewed me about digital transformation and the future of work.

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Tags: Digital Disruption, Digital Transformation, Future of Work

Digital Transformation as a Business Revolution: Q&A with Greg Verdino
BlueJeans Network
September 18, 2018
BlueJeans CMO, Rosanne Saccone, interviews me about digital transformation.

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Tags: Digital Disruption, Digital Transformation, Future of Work

The future of digital transformation – Insights from Thinkers360 global influencers and thought leaders (Part 2)
Thinkers 360
June 27, 2018

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Tags: Digital Transformation, Digital Disruption, Leadership

The Future of Digital Transformation - Part 1
Thinkers 360
June 20, 2018
I lend my perspectives about what digital transformation topics will be top of mind for CXOs over the next three years.

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Tags: Digital Transformation, Digital Disruption, Leadership

Quick Base EMPOWER18 Day 1 Recap
Quick Base
June 06, 2018
Quick Base published a recap from EMPOWER 2018 Day 1, including a few popular sound bites from my opening keynote.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

eMarketer Behind the Numbers podcast - What Does a Modern Marketing Department Look Like?
eMarketer
May 31, 2018
Not a full-on interview per se, but I get cited around 12 minutes in, when Jillian Ryan from eMarketer talks about the 70/20/10 rule for marketing innovation budgeting.

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Tags: Digital Transformation, Emerging Technology, Marketing

eMarketer: The Modern Marketing Department 2018
eMarketer
May 29, 2018
I was interviewed for and am quoted in eMarketer's new report on the digital transformation of marketing and what it takes to be a truly modern marketing department.

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Tags: Digital Transformation, Leadership, Marketing

“If you have customers, you have a digital transformation mandate.” An Interview with Greg Verdino, Keynote Speaker at the 2018 Epic Technology Expo.
Bell MTS
April 09, 2018
Interview with Bell MTS to promote my EPIC Tech Expo closing keynote.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Digital disruption in the equipment industry, part 3: getting started
Infor
September 13, 2017
Interviewed and quoted.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Digital disruption in the equipment industry, part 1: how to prepare
Infor
August 24, 2017
Interviewed and quoted.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Digital transformation in the equipment industry–part 2
Infor
August 01, 2017

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

eMarketer: What is Digital Transformation, What Does it Require?
eMarketer
May 15, 2017
Interviewed and quoted extensively in eMarketer white paper on digital transformation (subscribers only) and the supprting blog post linked to this listing.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Hubstaff Podcast - Why Content Marketing Needs to be More Than Blogging
Hubstaff
March 15, 2017
Full-episode interview about digital content's role as a strategic asset of any organization.

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Tags: Customer Experience, Digital Transformation, Marketing

Marketing Disenchanted Podcast: Being a Responsible Digital Citizen
Marketing Disenchanted
February 28, 2017
Full episode interview, covering a wide range of topics from why it is important that we teach children (and adults!) how to be responsible digital citizens, why so many marketing "pundits" get things wrong, and why I've learned about work and life over the course of my career.

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Tags: Digital Transformation, Emerging Technology, Marketing

Advice: How Canadian businesses can get ahead of disruption and thrive in a digital world
Microsoft
February 01, 2017
Q&A on Microsoft Canada blog, following my keynote of one of their customer conferences in Toronto.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Digital transformation and the C-suite
Financier Worldwide
January 01, 2017

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Tags: Digital Transformation, Digital Disruption, Emerging Technology

Episode 53: Content is Much More than Content Marketing, with Greg Verdino.
Agency Management Institute
October 10, 2016
Despite the title, this full-episode interview mostly focuses on what business owners can do to stay ahead of disruptive change.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Minter Dial Podcast: Why Content Strategy Is A Key Element of Digital Transformation, with Greg Verdino (MDE193)
Minter Dial
May 01, 2016
Full-episode conversation with Minter Dial, bestselling author of Futureproof.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Bosses Learn Not to Be So #Clueless
Wall Street Journal
December 17, 2013
Interviewed for this Wall Street Journal article on the importance of digital literacy in the C-suite.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

The Case for Social Media
Bloomberg Business (BusinessWeek)
September 23, 2010
Solo profile piece in BusinessWeek following the publication of my book, microMARKETING. Appeared in print and online.

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Tags: Digital Transformation, Marketing, Social

5 Panels
FIS Connect - Capital Markets Executive Roundtable
FIS Global
June 17, 2020
Moderated executive roundtable discussion featuring five senior leaders from FIS's Capital Markets division.

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Tags: Digital Transformation, Digital Disruption, Fintech

FIS Connect - Executive Experience Host/Moderator
FIS Global
June 17, 2020
Hosted and moderated a 2.5 hour private virtual event for FIS's top clients and prospects.

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Tags: Digital Transformation, Digital Disruption, Fintech

BlueJeans #ThinkForward - San Francisco
BlueJeans Network
November 07, 2018

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Tags: Digital Disruption, Digital Transformation, Future of Work

BlueJeans #ThinkForward - Dallas
BlueJeans Network
October 25, 2018

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Tags: Digital Disruption, Digital Transformation, Future of Work

BlueJeans #Thinkforward - Atlanta
BlueJeans Network
October 10, 2018

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Tags: Digital Disruption, Digital Transformation, Future of Work

1 Podcast
Never Normal is the Future of Work
The Dan Smolen Experience
August 14, 2020
Is Never Normal the future of work? Author and business futurist Greg Verdino believes that the answer is YES.

In this episode, Greg:

Describes what Never Normal: Uncommon Ideas for Leaders Who Don’t Settle for the Status Quo is about and why he wrote it. Starts at 1:48
Offers why a lack of resources is a “lame excuse” for today’s management. Starts at 3:45
Provides his thoughts on how Never Normal enmeshes into the future of work. Starts at 8:41
Responds to the question: will Never Normal be the death of big companies? Starts at 18:33

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Tags: Digital Transformation, Leadership, Future of Work

11 Speaker Bureau Memberships
Executive Speakers Bureau
Executive Speakers Bureau
May 01, 2015
Non-exclusive representation by ESB in the United States and Worldwide.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

A-Speakers
A-Speakers
May 01, 2015
Non-exclusive representation by A-Speakers in the United States and Worldwide.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

London Speaker Bureau
London Speaker Bureau
May 01, 2015
Non-exclusive representation by LSB in the United States and Worldwide.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

SpeakInc
SpeakInc
May 01, 2015
Non-exclusive representation by SpeakInc in the United States and Worldwide.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Speakers.com
Speakers.com
May 01, 2015
Non-exclusive representation by Speakers.com in the United States and Worldwide.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Aurum Speakers Bureau
Aurum Speakers Bureau
May 01, 2015
Non-exclusive representation by Aurum in Spain.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

All American Speakers
All American Speakers
May 01, 2015
Non-exclusive representation by AAM in the United States.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

JCC Speakers
JCC Speakers
May 01, 2015
Non-exclusive representation by JCC in Latin America.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Speech Finders
Speech Finders
May 01, 2015
Non-exclusive representation by Speech Finders

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

eSpeakers
eSpeakers
May 01, 2015
Listed in eSpeakers bureau directory.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

National Speakers Association
National Speakers Association
May 01, 2015
Professional member of the National Speakers Association

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

3 Speaking Engagements
FIS Connect - Emcee/Host
FIS Global
June 17, 2020
Served as the event host/emcee for FIS Connect two-day virtual conference. Hosting duties included the delivery of a "mini" keynote highlighting my thoughts on digital transformation in the financial services industry, general session introductions and event housekeeping.

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Tags: Digital Transformation, Digital Disruption, Fintech

Inter-American Development Bank - Transformation Day Speaker
Inter-American Development Bank
September 26, 2018
Delivered opening keynote address and co-facilitated a series of workshop exercises for an internal 50-person team, all around using innovation methodologies to identify water and waste management challenges in developing LatAm countries, and ideate digital solutions to address them.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Intelligent Content Conference 2016
Content Marketing Instititute
May 25, 2016
My featured presentation on future-ready content experiences.

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Tags: Digital Disruption, Mobility, Marketing

1 Webinar
CXOsync Thought Leadership Fireside Chat presented by Elastic
cxosync
July 29, 2020
Featured thought leader guest on cxosync-produced fireside chat sponsored by Elastic.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

3 Whitepapers
The Adapt Manifesto
The Adapt Manifesto
June 03, 2019
Adaptability has never been more important than it is today. The Adapt Manifesto captures and crystalizes the seven values and 10 practices that, through our work, we have found to be most important for reliable, repeatable and successful personal, professional and organizational adaptation to a business environment characterized by continuous (often disruptive) change.

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Tags: Change Management, Digital Transformation, Leadership

Digitalisation in Power Generation
AVEVA Group
February 28, 2018
Commissioned by AVEVA Group (a division of Schneider Electric)

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Digitalisation in the Process Plant Industries
AVEVA Group
January 31, 2018
Commissioned by AVEVA Group (a division of Schneider Electric).

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Radar

1 Prediction
2020 Predictions for Digital Transformation

Date : September 25, 2020

In 2020, the digital transformation bubble will burst.

While most leaders recognize that their organization must digitize in the coming years, most are already failing. According to recent research by McKinsey & Co, 70% of transformation initiatives fail and only 16% of those that don’t actually deliver improved performance. As reality sinks in, more corporate leaders will pump the brakes on their ‘big bang’ transformation programs. This is actually good news.

The irrational exuberance over wholesale transformation will be replaced by a more measured approach to delivering a steady stream of smaller, successful improvements that – over time – add up to massive change. We will see the emergence of the truly adaptable organization – one that reliably and repeatedly adjusts to ongoing changes in the business environment in order to achieve revolution through evolution.

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Blog

Opportunities

1 Business
Digital Transformation, Strategy & Leadership Advisory

Location: Worldwide    Date Available: November 07th, 2019    Fees: Variable based on scope.

Submission Date: November 07th, 2019    Service Type: Service Offered

Available for advisory and consulting services related to setting and executing digital transformation strategy, increasing adaptability (change readiness), and leadership effectiveness for the digital era.

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1 Keynote
Digital Transformation, 'Future Of' Trend Presentations, Change/Adaptability

Location: Worldwide    Date Available: November 07th, 2019    Fees: US: $17,500 plus travel for ke

Submission Date: November 07th, 2019    Service Type: Service Offered

Delivering transformational talks at company meetings, association conferences, tech company user/customer conferences, sales/marketing offsites, etc. Hundreds of speeches delivered around the world and across a wide range of industries.

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Greg Verdino

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1-844-VERDINO