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Greg Verdino
Founder at CognitivePath
New York, United States
Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and empower organizations to thrive in the face of exponential change.
Greg’s perspectives have been shaped by nearly 30 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving, future-ready companies.
Previously, he was executive vice president at social business firm Dachis Group (now Sprinklr), where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others formulate best-in-class digital strategies. He joined Dachis Group through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Previously he was led digital innovation for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
Greg is the author of Shock of the Now (coming in 2019) and microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010). As the co-creator of The Adapt Manifesto, Greg is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate. Throughout his career, he has served as a go-to expert for a wide range of media outlets including Bloomberg Business, CNN, eMarketer, the New York Times, Raconteur and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at hundreds of corporate and association events throughout North America, in Latin America, Europe, Asia and Africa.
He lives on Long Island with his family and the world’s most disobedient cat.
Available For: Authoring, Consulting, Influencing, Speaking Travels From: New York, NY Speaking Topics: Digital Transformation, Digital Leadership, Future Trends ("Future of..."), Adaptability (based on the Adapt Manifesto)
Greg Verdino
Points
Academic
72
Author
791
Influencer
243
Speaker
802
Entrepreneur
336
Total
2244
Points based upon Thinkers360 patent-pending algorithm.
ANA and CognitivePath Collaborate on Marketing AI Use Case Compendium
CognitivePath Research, Inc.
February 15, 2024
At CognitivePath, we’ve heard from many marketers that one of their biggest challenges is identifying the most effective AI use cases for their brand and business. It’s hard to separate the hype about what AI could do in theory from the reality of what it does in practice. It’s even harder to find solid examples of how other brands are already using AI systems to put their use cases into action through objective-driven, outcome-producing marketing initiatives.
Three Essential AI Councils Every Organization Needs
CognitivePath
September 29, 2023
Explore the three essential AI councils - Cross-Functional Leadership, Ethics, and Customer - that are instrumental in effectively navigating the landscape of Generative AI in business. Led by CMOs, these councils foster strategic, ethical, and customer-centric AI adoption for transformative business growth.
NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo
VCOpress
August 10, 2020
The "new normal" you're waiting for is never going to happen. Planning for tomorrow guarantees you'll fall further behind. Lack of resources is a lame excuse. The experts have the most to learn.The answer to disruption is not technology, but humanity.
Futurist and digital transformation expert Greg Verdino has made a career out of helping business leaders make sense of exponential change -- challenging conventional wisdom, skewering the status quo, and doling out tough love on his blog, in print and from conference stages around the world. Now, NEVER NORMAL distills eight years of Greg's most provocative ideas about technology, transformation, strategy and innovation into one slim volume you can skim while you're waiting for your next Zoom call to begin.
NEVER NORMAL features the brand new title essay (exclusive to this collection) and 15 of Greg's most popular business essays, all written between 2012 and 2019. This look back at his ideas about the future of business is as relevant today as the essays were the day they were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.
STEP BOLDLY is a 150-page paperback book of essays on digital transformation, innovation, strategy and leadership. It was produced as a custom book with a 100 copy limited edition print run and provided to attendees of Innovation Leadership Summit--Europe, which took place in May 2019 in Barcelona.
The Age of Conversation 2: Why Don’t They Get It?
Gavin Heaton
November 03, 2011
Contributing author in the second book in the AoC series. This book pointed a finger directly at corporate naysayers who, in 2011, still questioned whether the world was REALLY becoming more social.
Tags: Digital Transformation, Emerging Technology, Marketing
microMARKETING: Get Big Results by Thinking and Acting Small
McGraw-Hill Professional
August 09, 2010
“Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass?and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” ?SETH GODIN
“Micromarketing is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?” ?DAVID MEERMAN SCOTT
“Makes the case for the death of mass marketing in a compelling way.” ? AL RIES
“microMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources.” ?ROHIT BHARGAVA
“Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets.” ?BRIAN SOLIS
The Age of Conversation
Gavin Heaton, Drew McLellan
January 18, 2008
I was a contributing author to this (for its time) groundbreaking crowdsourced book that collected thought leadership from 100 or so top digital marketing bloggers.
No Brainer - An AI Podcast for Marketers
VERDINO
March 01, 2023
Launched "No Brainer - An AI Podcast for Marketers." Co-hosted by marketing veterans Greg Verdino and Geoff Livingston, the podcast aims to bring unique hype-free perspectives on what artificial intelligence means for marketers (and the practice of modern marketing.)
The Alpha Collective
The Alpha Collective
March 15, 2022
The Alpha Collective is a premium community with the core mission of helping brands and entrepreneurs unlock the full potential, value and opportunities in the business of Web3. Memberships to the Alpha Collective will be sold in the form of NFT ‘passes’ that grant members access to one year of exclusive “alpha” content, insights, networking opportunities and in-person events.
Tags: Blockchain, Digital Transformation, Emerging Technology
The Adaptability Institute
The Adaptability Institute
October 22, 2021
Adaptability is the operating system for the change-ready organization. At the Adaptability Institute, we help leaders, teams, and organizations master the skills necessary to thrive in the face of pervasive, accelerating change. Key services include AQ assessments (Certified AQai Partner), coaching and advisory; adaptability content, keynotes and workshops; virtual learning programs under development.
Tags: Change Management, Digital Transformation, Future of Work
Learn To Adapt
Learn To Adapt
December 07, 2020
Learn To Adapt is an online education company focused on translating the principles from the Adapt Manifesto (https://adaptmanifesto.org) into modular e-learning and certification programs. First programs under development today, to be launched in 2021.
Tags: Digital Transformation, Digital Disruption, Change Management
Learn2Adapt
Learn2Adapt
September 16, 2020
Joint venture focused on monetizing Adapt Manifesto thought leadership through online courses and practitioner certifications. Courseware currently under development and in preparation for launch in late-2020, early-2021.
Tags: Digital Transformation, Digital Disruption, Emerging Technology
Learn to Adapt
gregverdino.com
November 14, 2019
Co-founder, joint venture between Verdino LLC and Desktop Shortcut Ltd (UK). Learn to Adapt was set up to operate an e-commerce store selling exclusive educational assets based on the principles of the Adapt Manifesto (adaptmanifesto.org). With the store launching in early 2020, planned products include canvas-style worksheets, workshop exercise-oriented card decks, facilitator guides and more.
Tags: Change Management, Digital Disruption, Digital Transformation
Chief Strategy Officer - crayon
crayon
November 12, 2019
Chief Strategy Officer and second largest shareholder in the industry's first dedicated social media marketing agency. We sold the agency to Austin Ventures-backed Powered which was in turn acquired by social business consultancy Dachis Group, before Dachis was ultimately acquired by Sprinklr.
We were known for our work as social strategy partner to Coca-Cola, Panasonic, Kraft Foods and other blue chip clients. And for our virtual headquarters and regular meet ups in Second Life. ;-)
Tags: Digital Disruption, Digital Transformation, Emerging Technology
The Digital Consultancy (US)
The Digital Consultancy (US)
August 01, 2014
Funded and founded the US operation of UK-based The Digital Consultancy (TDC) - remained in role for approximately 12 months until the company ceased to be a viable entity.
Tags: Digital Transformation, Emerging Technology, Marketing
3 Industry Certifications
AQai Foundation Practitioner
AQai
May 21, 2021
Greg is among the first 100 certified AQai Foundation Practitioners in the world. Having completed AQai certification, he is now able to administer adaptability quotient (AQ) assessments to individuals and guide individual and organizational coaching, advisory and consulting to increase adaptability, change-readiness and job reskilling. Adaptability is often cited as the #1 most in-demand skill among employers; change-readiness and reskilling are vital competencies for the future of work. His certification in AQ furthers his position as a leading thinker and doer in the area of adaptive business and leadership. He is the co-creator of the open source Adapt Manifesto.
10 Digital Transformation Influencers to Follow in 2021.
Analytics Insight
April 19, 2021
Listed as one of the 10 digital transformation influencers to follow in 2021. Analytics Insight is an international print and digital magazine focused on AI and big data.
Tags: Business Strategy, Digital Transformation, Innovation
1 Journal Publication
From the Crowd to the Cloud: Five Ways That Big Data Will Make Us Smarter Marketers
American Marketing Association
June 03, 2013
Originally published in the American Marketing Association's Marketing Insights journal (publication discontinued), extracted for the AMA newsletter, supported with coverage in AMA podcasts, and repurposed for the AMA website and other third party sites.
Tags: AI, Digital Transformation, Digital Disruption
Alcon Services Division Annual Meeting 2023
Alcon
February 28, 2023
Delivered opening digital transformation keynote to 300+ service and support professionals at national services department offsite for the leading manufacturer of optical surgery equipment.
Tags: AI, Digital Disruption, Digital Transformation
Opening Keynote: ABPM Spring Conference
Assoc. Briefing Program Managers
April 11, 2022
Delivered opening keynote for key annual event that attracted 300+ executive briefing professionals. Digital transformation, business transformation, adaptability.
Tags: AI, Digital Disruption, Digital Transformation
Freshfields Bruckhaus Deringer Digital Literacy Programme
Freshfields Bruckhaus Deringer
November 01, 2021
Greg Verdino to keynote Freshfields Bruckhaus Deringer Digital Literacy Programme "international edition". This law firm keynote is two of two presentations, delivered to accommodate global associates' time zones.
Tags: AI, Digital Disruption, Digital Transformation
Freshfields Digital Literacy Programme
Freshfields Bruckhaus Deringer
October 28, 2021
Business futurist and digital transformation expert Greg Verdino to deliver the opening keynote that kicks off this global law firm's internal technology literacy training program. Greg's talk will draw on key ideas from his latest book NEVER NORMAL. his groundbreaking work on adaptability and his perspectives on how digital is transforming business and the law.
Tags: AI, Digital Transformation, Emerging Technology
AFIA Executive Leadership Summit 2021
Heartland Credit Union Convention & Annual Meeting 2021
October 08, 2021
Business futurist and digital transformation expert to deliver the day 2 opening keynote at the Heartland Credit Union Association's annual member conference on October 8, 2021. Greg's talk will draw on key ideas from his latest book NEVER NORMAL and his groundbreaking work on adaptability.
Tags: Digital Transformation, Emerging Technology, Future of Work
AFIA Executive Leadership Summit 2021
American Feed Industry Association
October 07, 2021
Business futurist and digital transformation expert to deliver morning keynote at the American Feed Industry Association's exclusive, invite-only executive leadership summit in Lake Tahoe on October 7, 2021. Greg's talk will draw on key ideas from his latest book NEVER NORMAL and his groundbreaking work on adaptability.
Tags: Digital Transformation, Digital Disruption, Emerging Technology
Best of #B2BMX
B2B Marketing Exchange
September 29, 2020
On-demand keynote replay as part of the Best of #B2BMX virtual event - keynote chosen as one of the top-ranked speeches from B2BMX Next Generation ABM conference.
Tags: Business Strategy, Digital Disruption, Digital Transformation
GS1 Standards Event 2020 - Day 2 Opening Keynote
FIS Global
June 23, 2020
Delivered the opening keynote for day 2 of this virtual conference, attended by 300+ manufacturing, supply chain, and standards leaders across 50 countries.