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Greg Verdino
Founder at CognitivePath
New York, United States
Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and empower organizations to thrive in the face of exponential change.
Greg’s perspectives have been shaped by nearly 30 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving, future-ready companies.
Previously, he was executive vice president at social business firm Dachis Group (now Sprinklr), where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others formulate best-in-class digital strategies. He joined Dachis Group through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Previously he was led digital innovation for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
Greg is the author of Shock of the Now (coming in 2019) and microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010). As the co-creator of The Adapt Manifesto, Greg is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate. Throughout his career, he has served as a go-to expert for a wide range of media outlets including Bloomberg Business, CNN, eMarketer, the New York Times, Raconteur and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at hundreds of corporate and association events throughout North America, in Latin America, Europe, Asia and Africa.
He lives on Long Island with his family and the world’s most disobedient cat.
Available For: Authoring, Consulting, Influencing, Speaking Travels From: New York, NY Speaking Topics: Digital Transformation, Digital Leadership, Future Trends ("Future of..."), Adaptability (based on the Adapt Manifesto)
Greg Verdino - Futurist & Digital Transformation Expert Speaking Highlights Reel
April 12, 2021
Greg Verdino - Virtual Speaking Reel
April 12, 2021
Featured Topics
ADAPT: How Adaptability Has Become the New Operating System for Modern Business in an Age of Relentless Change
Adaptability has never been more important than it is today. The ability of people, teams and entire organizations to reliably, repeatedly and successfully adapt to today’s business environment — an environment defined by unrelenting, accelerating change; one in which new conditions, challenges and opportunities emerge every day — makes the difference between success and failure, growth and stagnation, relevance and obsolescence.
And where adaptation in the natural world is often outside an organism’s control, the readiness, willingness and ability to adapt in the professional world is well within an organization’s control — provided, of course, that the right culture, mindsets and skill sets are in place to foster adaptability.
Based on the Adapt Manifesto, which Greg co-created as a way to align leaders around a set of core principles for infusing adaptability into every area of their organization, this keynote highlights the seven values and 10 key practices any business person must embrace to thrive in the face of volatility, uncertainty, complexity and ambiguity (VUCA).
Digital Revolutionaries: How the World’s Boldest Businesses Tap Into Exponential Change to Transform Themselves, Their Industries and the World
From the Internet of Things to the automation of everything. From artificial intelligence to augmented reality. From virtual experiences to 3D printed products. From big data in the cloud to the collaborative power of people in the crowd. Driven by wave after wave of exponential advances in technology, humans are racing toward a “hypernetworked now” that reimagines every aspect of how we live and work. Businesses that can’t transform at the same speed of change will face an uncertain future at best and certain failure at worst. Those that can will see exciting opportunities for exponential growth.
Welcome to the world of digital revolutionaries – the companies (and the leaders inside those companies) that are transforming themselves and entire industries. Over the course of more than two decades, digital futurist and business strategist Greg Verdino has not only studied change; he has helped some of the world’s most highly regarded organizations navigate it successfully. In this thought-provoking exploration of the technologies and trends that are rebooting business right now, you will see how the world’s boldest businesses – both digital disruptors and innovative incumbents – are already putting tomorrow’s biggest business ideas to work today. Plus attendees will learn how you can do the same in order to beat your competition to the future and meet the customer of the future.
Marketing 2025: How the Next Wave of Technology Change Will Redefine What it Means to Build a Brand, Be a Marketer & Win Through Marketing Transformation
Ten years ago, Greg’s groundbreaking book microMARKETING introduced the world to what would go on to be one of 2019’s hottest marketing trends: micro-influencers. And that was just one of his prescient predictions for the future of marketing.
In his latest ‘future of marketing’ keynote, Greg turns his eye to the coming five years and explores the ways in which exponential advances in technology will combine with sweeping changes in consumer beliefs and behaviors to challenge even the most innovative marketers to reinvent the ways in which they build their brand — and their entire business.
What will your business and your brand look like just five years into the future?
In this provocative yet practical talk, Greg helps marketers, sales and customer service leaders understand how they can respond to — or better yet anticipate — the emerging challenges and opportunities presented by artificial intelligence, the ‘blurry’ world of augmented reality, a revolution in human-machine interfaces, practical applications for blockchain, a crisis of trust and the coming shift in control over who owns their customers’ data.
Tags: Digital Transformation, Digital Disruption, Change Management
Why Leaders Must Embrace Ambiguity
gregverdino.com
August 24, 2021
One of the Adapt Manifesto principles is "Embrace Ambiguity." In this short clip from a recent virtual keynote, I talk about why this is a must-have competency for leaders and how it can give them and their organizations an #adaptive advantage.
Tags: Change Management, Digital Transformation, Leadership
Revolution Through Evolution: The Antidote to Failed Transformations
gregverdino.com
July 07, 2021
Adaptation is an ongoing series of changes, not a one-time event. Start and sustain an ongoing journey of adaptation with a series of sequential steps that allow you to pivot within well-defined boundaries.
Tags: Change Management, Digital Transformation, Leadership
Digital Will Be the Least of All Disruptions
gregverdino.com
June 22, 2021
In this new video, culled from a recent virtual keynote, I look at the wide range of shocks that will disrupt businesses in the Never Normal era — any one of which will make technological disruption look like child’s play.
NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo
VCOpress
August 10, 2020
The "new normal" you're waiting for is never going to happen. Planning for tomorrow guarantees you'll fall further behind. Lack of resources is a lame excuse. The experts have the most to learn.The answer to disruption is not technology, but humanity.
Futurist and digital transformation expert Greg Verdino has made a career out of helping business leaders make sense of exponential change -- challenging conventional wisdom, skewering the status quo, and doling out tough love on his blog, in print and from conference stages around the world. Now, NEVER NORMAL distills eight years of Greg's most provocative ideas about technology, transformation, strategy and innovation into one slim volume you can skim while you're waiting for your next Zoom call to begin.
NEVER NORMAL features the brand new title essay (exclusive to this collection) and 15 of Greg's most popular business essays, all written between 2012 and 2019. This look back at his ideas about the future of business is as relevant today as the essays were the day they were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.
STEP BOLDLY is a 150-page paperback book of essays on digital transformation, innovation, strategy and leadership. It was produced as a custom book with a 100 copy limited edition print run and provided to attendees of Innovation Leadership Summit--Europe, which took place in May 2019 in Barcelona.
The Age of Conversation 2: Why Don’t They Get It?
Gavin Heaton
November 03, 2011
Contributing author in the second book in the AoC series. This book pointed a finger directly at corporate naysayers who, in 2011, still questioned whether the world was REALLY becoming more social.
Tags: Digital Transformation, Emerging Technology, Marketing
microMARKETING: Get Big Results by Thinking and Acting Small
McGraw-Hill Professional
August 09, 2010
“Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass?and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” ?SETH GODIN
“Micromarketing is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?” ?DAVID MEERMAN SCOTT
“Makes the case for the death of mass marketing in a compelling way.” ? AL RIES
“microMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources.” ?ROHIT BHARGAVA
“Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets.” ?BRIAN SOLIS
The Age of Conversation
Gavin Heaton, Drew McLellan
January 18, 2008
I was a contributing author to this (for its time) groundbreaking crowdsourced book that collected thought leadership from 100 or so top digital marketing bloggers.
No Brainer - An AI Podcast for Marketers
VERDINO
March 01, 2023
Launched "No Brainer - An AI Podcast for Marketers." Co-hosted by marketing veterans Greg Verdino and Geoff Livingston, the podcast aims to bring unique hype-free perspectives on what artificial intelligence means for marketers (and the practice of modern marketing.)
The Alpha Collective
The Alpha Collective
March 15, 2022
The Alpha Collective is a premium community with the core mission of helping brands and entrepreneurs unlock the full potential, value and opportunities in the business of Web3. Memberships to the Alpha Collective will be sold in the form of NFT ‘passes’ that grant members access to one year of exclusive “alpha” content, insights, networking opportunities and in-person events.
Tags: Blockchain, Digital Transformation, Emerging Technology
The Adaptability Institute
The Adaptability Institute
October 22, 2021
Adaptability is the operating system for the change-ready organization. At the Adaptability Institute, we help leaders, teams, and organizations master the skills necessary to thrive in the face of pervasive, accelerating change. Key services include AQ assessments (Certified AQai Partner), coaching and advisory; adaptability content, keynotes and workshops; virtual learning programs under development.
Tags: Change Management, Digital Transformation, Future of Work
Learn To Adapt
Learn To Adapt
December 07, 2020
Learn To Adapt is an online education company focused on translating the principles from the Adapt Manifesto (https://adaptmanifesto.org) into modular e-learning and certification programs. First programs under development today, to be launched in 2021.
Tags: Digital Transformation, Digital Disruption, Change Management
Learn2Adapt
Learn2Adapt
September 16, 2020
Joint venture focused on monetizing Adapt Manifesto thought leadership through online courses and practitioner certifications. Courseware currently under development and in preparation for launch in late-2020, early-2021.
Tags: Digital Transformation, Digital Disruption, Emerging Technology
Learn to Adapt
gregverdino.com
November 14, 2019
Co-founder, joint venture between Verdino LLC and Desktop Shortcut Ltd (UK). Learn to Adapt was set up to operate an e-commerce store selling exclusive educational assets based on the principles of the Adapt Manifesto (adaptmanifesto.org). With the store launching in early 2020, planned products include canvas-style worksheets, workshop exercise-oriented card decks, facilitator guides and more.
Tags: Change Management, Digital Disruption, Digital Transformation
Chief Strategy Officer - crayon
crayon
November 12, 2019
Chief Strategy Officer and second largest shareholder in the industry's first dedicated social media marketing agency. We sold the agency to Austin Ventures-backed Powered which was in turn acquired by social business consultancy Dachis Group, before Dachis was ultimately acquired by Sprinklr.
We were known for our work as social strategy partner to Coca-Cola, Panasonic, Kraft Foods and other blue chip clients. And for our virtual headquarters and regular meet ups in Second Life. ;-)
Tags: Digital Disruption, Digital Transformation, Emerging Technology
The Digital Consultancy (US)
The Digital Consultancy (US)
August 01, 2014
Funded and founded the US operation of UK-based The Digital Consultancy (TDC) - remained in role for approximately 12 months until the company ceased to be a viable entity.
Tags: Digital Transformation, Emerging Technology, Marketing
3 Industry Certifications
AQai Foundation Practitioner
AQai
May 21, 2021
Greg is among the first 100 certified AQai Foundation Practitioners in the world. Having completed AQai certification, he is now able to administer adaptability quotient (AQ) assessments to individuals and guide individual and organizational coaching, advisory and consulting to increase adaptability, change-readiness and job reskilling. Adaptability is often cited as the #1 most in-demand skill among employers; change-readiness and reskilling are vital competencies for the future of work. His certification in AQ furthers his position as a leading thinker and doer in the area of adaptive business and leadership. He is the co-creator of the open source Adapt Manifesto.
10 Digital Transformation Influencers to Follow in 2021.
Analytics Insight
April 19, 2021
Listed as one of the 10 digital transformation influencers to follow in 2021. Analytics Insight is an international print and digital magazine focused on AI and big data.
Tags: Business Strategy, Digital Transformation, Innovation
1 Journal Publication
From the Crowd to the Cloud: Five Ways That Big Data Will Make Us Smarter Marketers
American Marketing Association
June 03, 2013
Originally published in the American Marketing Association's Marketing Insights journal (publication discontinued), extracted for the AMA newsletter, supported with coverage in AMA podcasts, and repurposed for the AMA website and other third party sites.
Tags: AI, Digital Transformation, Digital Disruption
Alcon Services Division Annual Meeting 2023
Alcon
February 28, 2023
Delivered opening digital transformation keynote to 300+ service and support professionals at national services department offsite for the leading manufacturer of optical surgery equipment.
Tags: AI, Digital Disruption, Digital Transformation
Opening Keynote: ABPM Spring Conference
Assoc. Briefing Program Managers
April 11, 2022
Delivered opening keynote for key annual event that attracted 300+ executive briefing professionals. Digital transformation, business transformation, adaptability.
Tags: AI, Digital Disruption, Digital Transformation
Freshfields Bruckhaus Deringer Digital Literacy Programme
Freshfields Bruckhaus Deringer
November 01, 2021
Greg Verdino to keynote Freshfields Bruckhaus Deringer Digital Literacy Programme "international edition". This law firm keynote is two of two presentations, delivered to accommodate global associates' time zones.
Tags: AI, Digital Disruption, Digital Transformation
Freshfields Digital Literacy Programme
Freshfields Bruckhaus Deringer
October 28, 2021
Business futurist and digital transformation expert Greg Verdino to deliver the opening keynote that kicks off this global law firm's internal technology literacy training program. Greg's talk will draw on key ideas from his latest book NEVER NORMAL. his groundbreaking work on adaptability and his perspectives on how digital is transforming business and the law.
Tags: AI, Digital Transformation, Emerging Technology
AFIA Executive Leadership Summit 2021
Heartland Credit Union Convention & Annual Meeting 2021
October 08, 2021
Business futurist and digital transformation expert to deliver the day 2 opening keynote at the Heartland Credit Union Association's annual member conference on October 8, 2021. Greg's talk will draw on key ideas from his latest book NEVER NORMAL and his groundbreaking work on adaptability.
Tags: Digital Transformation, Emerging Technology, Future of Work
AFIA Executive Leadership Summit 2021
American Feed Industry Association
October 07, 2021
Business futurist and digital transformation expert to deliver morning keynote at the American Feed Industry Association's exclusive, invite-only executive leadership summit in Lake Tahoe on October 7, 2021. Greg's talk will draw on key ideas from his latest book NEVER NORMAL and his groundbreaking work on adaptability.
Tags: Digital Transformation, Digital Disruption, Emerging Technology
Best of #B2BMX
B2B Marketing Exchange
September 29, 2020
On-demand keynote replay as part of the Best of #B2BMX virtual event - keynote chosen as one of the top-ranked speeches from B2BMX Next Generation ABM conference.
Tags: Business Strategy, Digital Disruption, Digital Transformation
GS1 Standards Event 2020 - Day 2 Opening Keynote
FIS Global
June 23, 2020
Delivered the opening keynote for day 2 of this virtual conference, attended by 300+ manufacturing, supply chain, and standards leaders across 50 countries.
Featured guest on The Beancast, episode 679, talking about Facebook after Sandberg, Apple's RealityOS, the role of real-world marketing in an increasingly digital and virtual world, and more.
C-Suite Blueprint: Decoding Digital Transformation
Intevity
May 17, 2022
I joined host George Jagodzinski to talk #digitaltransformation, #humantransformation, #adaptability, #AQ, and even a bit about Bored Apes (no, I'm not a *hodler) on the May 17, 2022 episode of Intevity's C-Suite Blueprint #podcast.
Tags: Change Management, Digital Disruption, Digital Transformation
THREE TIPS FOR ACCELERATING DIGITAL TRANSFORMATION
Greg Vedino
April 12, 2021
Just months into 2020, Microsoft CEO Satya Nadella noted, “We’ve seen two years’ worth of digital transformation in two months.” Of course, the vast majority of that was mere digitization. Nonetheless, to the extent that the pandemic forced most organizations to accelerate their digital roadmaps, it’s fair to consider how leaders can keep their foot on the gas in 2021.
Tags: Digital Disruption, Digital Transformation, Emerging Technology
Minter Dialogue Episode 390: Navigating the Never Normal
Minter Dialogue Podcast
September 27, 2020
Greg Verdino chats with podcast host Minter Dial about his new book, NEVER NORMAL, and what it takes to adapt, thrive and innovate in an age of relentless, disruptive change.
Tags: Digital Transformation, Digital Disruption, Leadership
GREG VERDINO INTERVIEW KICKS OFF FELLOW DIGITALS WEB SERIES
GREGVERDINO
September 14, 2020
the digital workplace technology company known for solutions like the Viadesk social intranet platform and the Coursepath LMS — just launched a new online video series called Open Up Digitals. Produced in partnership with Frankwatching, a Dutch content hub for marketers, Open Up Digitals will present candid conversations with experts on digital transformation, the future of work, and modern marketing.
Tags: Change Management, Digital Disruption, Digital Transformation
The Tightrope Podcast - Aug 14, 2020
The Tightrope
August 14, 2020
Full-episode guest on The Tightrope Podcast with Dan Smolen. Discussed my new book, the role of adaptability in the future of work, and all sorts of transformation topics.
Tags: Change Management, Digital Transformation, Marketing
10 of the best digital transformation books to read in 2020
Knowledge Enthusiast
December 30, 2019
microMARKETING named as one of 10 digital transformation books to read in 2020. Although it's not a digital transformation book per se -- it's a marketing transformation book -- and it's 10 years old, the framework holds up today and key concepts like micro-influencers, brand as media company and the attention economy are more prescient than ever today.
Tags: Digital Transformation, Digital Disruption, Emerging Technology
Digital Transformation: How Collaboration Tools and Strategies Can Align Organizations with Business Objectives (eMarketer)
eMarketer
February 28, 2019
Quoted extensively in this eMarketer report on how modern marketing organizations are tapping into collaboration as a vehicle for driving more strategic transformation for their companies.
Tags: Digital Disruption, Digital Transformation, Emerging Technology
7 Panels
The Promise of Generative AI
AdMonsters Ops 2023
June 06, 2023
Automation is not new in ad tech, but generative AI is making heads turn, from industry experts and government officials alike. As the word suggests, generative AI generates content such as text, images, videos, audio, and more. Many are wondering if this new tech will steal their jobs, while global governments are assembling to regulate this emerging tech. Yet, the advertising industry is implementing generative AI into business plans, including strategy consults, creative research, and new product development, and managing a brand’s reputation. Learn the ways that generative AI is being leveraged across the advertising ecosystem and whether it can revolutionize digital media and advertising.
Tags: AI, Digital Disruption, Digital Transformation
19 Podcasts
Mr. AI Goes to Washington (All About AI Regulation)
No Brainer Podcast
September 18, 2023
Episode 15 looks at the U.S. government’s efforts to regulate the AI industry. Marketing professionals will certainly want to pay close attention to the rapidly evolving landscape of AI regulation.
Greg and Geoff begin by discussing last week’s U.S. Senate hearings that garnered plenty of media attention but resulted in no concrete action.
No Brainer - An AI Podcast for Marketers, Episode 1
No Brainer
March 11, 2023
In Episode 1 of their new audio podcast, Greg and Geoff discuss Fiat's plans to incorporate ChatGPT into its virtual showrooms, how AI is changing the PR industry, and more.
Never Normal is the Future of Work
The Dan Smolen Experience
August 14, 2020
Is Never Normal the future of work? Author and business futurist Greg Verdino believes that the answer is YES.
In this episode, Greg:
Describes what Never Normal: Uncommon Ideas for Leaders Who Don’t Settle for the Status Quo is about and why he wrote it. Starts at 1:48
Offers why a lack of resources is a “lame excuse” for today’s management. Starts at 3:45
Provides his thoughts on how Never Normal enmeshes into the future of work. Starts at 8:41
Responds to the question: will Never Normal be the death of big companies? Starts at 18:33
Experience Is Everything - Eng Tan & Daniel Rodriguez
Simplr Solutions
December 06, 2021
Cited for my early identification of the emergence of the 'on-demand economy' (as I wrote about in microMARKETING) in this new book about the future of customer experience.
Experience Is Everything, by Eng Tan & Daniel Rodriguez
Simplr Solutions
December 06, 2021
Experience Is Everything is a book about how organizations can rethink and reconfigure customer service to be more in tune with the needs of modern "NOW Customers". Greg and his 2010 book microMARKETING were cited in the book for early recognition of the 'real time economy' as an emerging trend.
Tags: Digital Disruption, Digital Transformation, Emerging Technology
1 Speaking Engagement
FIS Connect - Emcee/Host
FIS Global
June 17, 2020
Served as the event host/emcee for FIS Connect two-day virtual conference. Hosting duties included the delivery of a "mini" keynote highlighting my thoughts on digital transformation in the financial services industry, general session introductions and event housekeeping.
Hey Marketers, Experiment with AI
No Brainer Podcast
June 23, 2023
From @nobrainerai Episode 9: Greg and Geoff say it's vital that marketing leaders personally experiment with AI tools to understand how they work and what's really happening.
Debunking the Malicious AI Drone Doomstory
No Brainer Podcast
June 08, 2023
Last week, "news" broke that an AI-powered military drone had killed an operator who interfered with the drone's mission. The original story blurred the line between whether this happened in practice or was a simulation -- then follow-ups revealed the incident was at best a simulation and likely hadn't happened at all. We discuss why these stories capture the imagination, why the media is so uncritical in reporting these things, and why the idea of a "rogue AI" is more science fiction than fact.
Tags: Digital Disruption, Digital Transformation, Emerging Technology
3 Whitepapers
The Adapt Manifesto
The Adapt Manifesto
June 03, 2019
Adaptability has never been more important than it is today. The Adapt Manifesto captures and crystalizes the seven values and 10 practices that, through our work, we have found to be most important for reliable, repeatable and successful personal, professional and organizational adaptation to a business environment characterized by continuous (often disruptive) change.
Inter-American Development Bank - Transformation Day Speaker
Inter-American Development Bank
September 26, 2018
Delivered opening keynote address and co-facilitated a series of workshop exercises for an internal 50-person team, all around using innovation methodologies to identify water and waste management challenges in developing LatAm countries, and ideate digital solutions to address them.
Tags: Digital Disruption, Digital Transformation, Emerging Technology
Thinkers360 Credentials
17 Badges
Radar
1 Trend
Metaverse
Date : December 16, 2021
As we enter 2022, all eyes are on the metaverse -- a next generation internet (Web 3.0) that is immersive, interoperable, distributed, and open. Or as metaverse expert Matthew Ball puts it, "An expansive network of persistent, real-time rendered 3D worlds and simulations that support continuity of identity, objects, history, payments, and entitlements, and can be experienced synchronously by an effectively unlimited number of users, each with an individual sense of presence.”
Accessed via browsers and smartphones, increasingly via augmented or virtual reality wearables, and even potentially through 'spatial' audio, the metaverse will open the possibility for a wide range of new experiences, identities, communities, and economies (given that it will incorporate blockchains, cryptocurrencies, and so on).
While versions of the metaverse have existed to some extent and for some time -- Second Life in the early to mid-2000s was arguably a metaverse, as are current platforms like Roblox, Minecraft and Animal Crossing -- late 2021 saw a substantial uptick in interest for the metaverse following Facebook's rebrand as Meta and its stated intention of becoming a leading creator of the future metaverse-at-scale. Putting aside the probability that Facebook's vision is actually at odds with the prevailing view of the metaverse as open, owned by the community (not big tech companies) and distributed, Facebook's announcement joins a series of other developments that point toward a rising interest in blurring the physical and the digital: the white-hot NFT collectibles market, the virtual real estate landgrab (Decentraland, The Sandbox, etc) and the growing prevalence of a market for other virtual goods (inside virtual worlds, for example).
We are now seeing brands get serious about experimenting with metaverse-related technologies as they seek to understand the new dynamics that are emerging between companies and consumers. Heading into 2022, we will see more and more companies launch and expand their presences and programs in virtual worlds, with virtual goods, and so on. These initiatives may ultimately be recognized as early forays into what some estimate could be a $1T+ economy.
2023: The Year the Future of Work Stands Still (For Most...)
Date : November 07, 2022
The likely deep recession along with the economic uncertainty leading up to it will drive many companies to retrench: Literally, in terms of spending, hiring and (as we're already seeing) reductions in force. And figuratively, in terms of the "future of work."
Many organizations, feeling they've regained the upper hand will cut back on investments in employee experience, scale back remote and hybrid work policies, and de-emphasize programs that prioritize culture and employee wellness.
But from the standpoint (and viewpoint) of the workforce, there's no putting the post-pandemic genie back in the bottle. Even though faced with economic uncertainty, employees will continue to demand more from employers, adhere to new workstyle and workplace expectations, expect human-centered employee experiences, and steer clear of companies that prioritize the 'past of work' over its future. Ironically -- and as a result -- even after layoffs, many companies will continue to struggle to attract and retain top quality talent.
Digital is the least of all disruptions. Look around and you'll see what I mean. Workers, leaders, organizations, and the world are reeling from now-term and looming disruptions in virtually every area. And it has become obvious that addressing sustainability, the new dynamics of the post-COVID workplace, geo-political tensions, uncomfortable social and cultural reckonings, and a likely deep recession will present our organizations with greater, more urgent challenges than the "mere" challenge to be "more digital."
BUT even if digital is the least of all disruptions, it remains one of our most powerful toolsets for addressing any and all of these more substantial issues. For this reason, in 2023 and beyond we will see an organization's digital transformation agenda become inextricably linked with its sustainability agenda, human rights and equity agenda, workforce and workplace transformation agenda, and its agenda for surviving an economic downturn. In many instances this will be positive -- the application of exponential technologies like AI, blockchain, and others to understand and address existential challenges. But we need to be aware that there may be downsides too -- continued, accelerated automation of human tasks as organizations scale down their workforce to cut costs as we enter the recession.
In 2020, the digital transformation bubble will burst.
While most leaders recognize that their organization must digitize in the coming years, most are already failing. According to recent research by McKinsey & Co, 70% of transformation initiatives fail and only 16% of those that don’t actually deliver improved performance. As reality sinks in, more corporate leaders will pump the brakes on their ‘big bang’ transformation programs. This is actually good news.
The irrational exuberance over wholesale transformation will be replaced by a more measured approach to delivering a steady stream of smaller, successful improvements that – over time – add up to massive change. We will see the emergence of the truly adaptable organization – one that reliably and repeatedly adjusts to ongoing changes in the business environment in order to achieve revolution through evolution.
Location: Global/Virtual Date Available:
June 08th, 2023 Fees: $50,000 and up for typical strategi
Submission Date:
June 08th, 2023 Service Type: Service Offered
Providing AI consulting and advisory services to large brands, with an emphasis on identifying and validating strategic AI use cases for marketing, marketing AI vendor reviews and selection, workflow integration and workforce education, and change management.
Digital Transformation, Strategy & Leadership Advisory
Location: Worldwide Date Available:
November 07th, 2019 Fees: Variable based on scope.
Submission Date:
November 07th, 2019 Service Type: Service Offered
Available for advisory and consulting services related to setting and executing digital transformation strategy, increasing adaptability (change readiness), and leadership effectiveness for the digital era.
Digital Transformation, 'Future Of' Trend Presentations, Change/Adaptability
Location: Worldwide Date Available:
November 07th, 2019 Fees: US: $17,500 plus travel for ke
Submission Date:
November 07th, 2019 Service Type: Service Offered
Delivering transformational talks at company meetings, association conferences, tech company user/customer conferences, sales/marketing offsites, etc. Hundreds of speeches delivered around the world and across a wide range of industries.
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