Greg Verdino

Founder at CognitivePath

New York, United States

Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and empower organizations to thrive in the face of exponential change.

Greg’s perspectives have been shaped by nearly 30 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving, future-ready companies.

Previously, he was executive vice president at social business firm Dachis Group (now Sprinklr), where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others formulate best-in-class digital strategies. He joined Dachis Group through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Previously he was led digital innovation for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.

Greg is the author of Shock of the Now (coming in 2019) and microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010). As the co-creator of The Adapt Manifesto, Greg is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate. Throughout his career, he has served as a go-to expert for a wide range of media outlets including Bloomberg Business, CNN, eMarketer, the New York Times, Raconteur and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at hundreds of corporate and association events throughout North America, in Latin America, Europe, Asia and Africa.

He lives on Long Island with his family and the world’s most disobedient cat.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: New York, NY
Speaking Topics: Digital Transformation, Digital Leadership, Future Trends ("Future of..."), Adaptability (based on the Adapt Manifesto)

Speaking Fee $17,500 (In-Person)

Personal Speaking Website: gregverdino.com

Greg Verdino	Points
Academic	72
Author	704
Influencer	228
Speaker	793
Entrepreneur	313
Total	2110

Points based upon Thinkers360 patent-pending algorithm.

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Featured Videos

Greg Verdino - Futurist & Digital Transformation Expert Speaking Highlights Reel
April 12, 2021

Greg Verdino - Virtual Speaking Reel
April 12, 2021

Featured Topics

ADAPT: How Adaptability Has Become the New Operating System for Modern Business in an Age of Relentless Change

Adaptability has never been more important than it is today. The ability of people, teams and entire organizations to reliably, repeatedly and successfully adapt to today’s business environment — an environment defined by unrelenting, accelerating change; one in which new conditions, challenges and opportunities emerge every day — makes the difference between success and failure, growth and stagnation, relevance and obsolescence.

And where adaptation in the natural world is often outside an organism’s control, the readiness, willingness and ability to adapt in the professional world is well within an organization’s control — provided, of course, that the right culture, mindsets and skill sets are in place to foster adaptability.

Based on the Adapt Manifesto, which Greg co-created as a way to align leaders around a set of core principles for infusing adaptability into every area of their organization, this keynote highlights the seven values and 10 key practices any business person must embrace to thrive in the face of volatility, uncertainty, complexity and ambiguity (VUCA).

Digital Revolutionaries: How the World’s Boldest Businesses Tap Into Exponential Change to Transform Themselves, Their Industries and the World

From the Internet of Things to the automation of everything. From artificial intelligence to augmented reality. From virtual experiences to 3D printed products. From big data in the cloud to the collaborative power of people in the crowd. Driven by wave after wave of exponential advances in technology, humans are racing toward a “hypernetworked now” that reimagines every aspect of how we live and work. Businesses that can’t transform at the same speed of change will face an uncertain future at best and certain failure at worst. Those that can will see exciting opportunities for exponential growth.

Welcome to the world of digital revolutionaries – the companies (and the leaders inside those companies) that are transforming themselves and entire industries. Over the course of more than two decades, digital futurist and business strategist Greg Verdino has not only studied change; he has helped some of the world’s most highly regarded organizations navigate it successfully. In this thought-provoking exploration of the technologies and trends that are rebooting business right now, you will see how the world’s boldest businesses – both digital disruptors and innovative incumbents – are already putting tomorrow’s biggest business ideas to work today. Plus attendees will learn how you can do the same in order to beat your competition to the future and meet the customer of the future.

Marketing 2025: How the Next Wave of Technology Change Will Redefine What it Means to Build a Brand, Be a Marketer & Win Through Marketing Transformation

Ten years ago, Greg’s groundbreaking book microMARKETING introduced the world to what would go on to be one of 2019’s hottest marketing trends: micro-influencers. And that was just one of his prescient predictions for the future of marketing.

In his latest ‘future of marketing’ keynote, Greg turns his eye to the coming five years and explores the ways in which exponential advances in technology will combine with sweeping changes in consumer beliefs and behaviors to challenge even the most innovative marketers to reinvent the ways in which they build their brand — and their entire business.

What will your business and your brand look like just five years into the future?

In this provocative yet practical talk, Greg helps marketers, sales and customer service leaders understand how they can respond to — or better yet anticipate — the emerging challenges and opportunities presented by artificial intelligence, the ‘blurry’ world of augmented reality, a revolution in human-machine interfaces, practical applications for blockchain, a crisis of trust and the coming shift in control over who owns their customers’ data.

CognitivePath

Founder

http://cognitivepath.com

Company Type: Company

Theatre: Global

Minimum Project Size: Undisclosed

Average Hourly Rate: Undisclosed

Number of Employees: Undisclosed

Company Founded Date: Undisclosed

Areas of Expertise

Analytics 30.21

Big Data 30.24

Change Management 40.44

Culture

Customer Experience 31.08

Digital Disruption 77.94

Digital Transformation 52.50

Emerging Technology 74.38

Future of Work 31.46

Innovation 33.26

Leadership 31.38

Marketing 55.15

Social 56.76

Business Strategy 35.38

COVID19 30.30

FinTech 30.66

Agile 30.36

Management

AR/VR 30.22

Metaverse 31.05

AI 36.70

Blockchain 31.93

Generative AI 95.97

Coaching 31.61

Industry Experience

Consumer Products

Financial Services & Banking

Healthcare

High Tech & Electronics

Insurance

Manufacturing

Media

Oil & Gas

Pharmaceuticals

Professional Services

Publications

4 Academic Certifications

LSE Graduate Certificate in AI Ethics
London School of Economics
August 16, 2023

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Greg Verdino

Founder at CognitivePath

New York, United States

Speaking Fee $17,500 (In-Person)

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